Digital Performance Analyst Job Trends

Digital Performance Analyst
UK

The median Digital Performance Analyst salary in the UK is £65,500 per year, according to job vacancies posted during the 6 months leading to 19 December 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 652 - -
Rank change year-on-year - - -
Permanent jobs requiring a Digital Performance Analyst 1 0 0
As % of all permanent jobs in the UK 0.002% - -
As % of the Job Titles category 0.002% - -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £60,750 - -
Median annual salary (50th Percentile) £65,500 - -
75th Percentile £70,250 - -
90th Percentile - - -
UK excluding London median annual salary - - -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 53,173 53,172 46,462
% of permanent jobs with a recognized job title 90.28% 93.59% 95.22%
Number of salaries quoted 32,782 28,551 36,094
10th Percentile £28,500 £32,750 £31,250
25th Percentile £36,250 £43,750 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £77,500 £80,000
90th Percentile £93,634 £97,500 £97,500
UK excluding London median annual salary £48,589 £52,500 £52,500
% change year-on-year -7.45% - -

Digital Performance Analyst
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Performance Analyst' in the job title relative to all permanent IT jobs advertised.

Digital Performance Analyst job vacancy trend in the UK

Digital Performance Analyst
Salary Trend

Salary distribution trend for Digital Performance Analyst job vacancies in the UK.

Salary distribution trend for Digital Performance Analyst job vacancies in the UK

Digital Performance Analyst
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Performance Analyst within the UK over the 6 months to 19 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England - 1 £65,500 - 1
Work from Home - 1 £65,500 - 1

Digital Performance Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 19 December 2025, Digital Performance Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Digital Performance Analyst in the job title.

1 1 (100.00%) Actionable Insight
1 1 (100.00%) Agile
1 1 (100.00%) Analytics
1 1 (100.00%) AWS
1 1 (100.00%) BigQuery
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Community of Practice
1 1 (100.00%) Dashboard Development
1 1 (100.00%) Data Analytics
1 1 (100.00%) Data Strategy
1 1 (100.00%) Data Visualisation
1 1 (100.00%) Data-Driven Decision Making
1 1 (100.00%) Decision-Making
1 1 (100.00%) GCP
1 1 (100.00%) Google
1 1 (100.00%) Google Analytics
1 1 (100.00%) Google Tag Manager
1 1 (100.00%) Looker
1 1 (100.00%) Mentoring
1 1 (100.00%) Microsoft Excel
1 1 (100.00%) Performance Analysis
1 1 (100.00%) Performance Measurement
1 1 (100.00%) Power BI
1 1 (100.00%) Power Platform
1 1 (100.00%) Python
1 1 (100.00%) R
1 1 (100.00%) SC Cleared
1 1 (100.00%) Security Cleared
1 1 (100.00%) Service Delivery
1 1 (100.00%) Service Design

Digital Performance Analyst Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (100.00%) Microsoft Excel
Cloud Services
1 1 (100.00%) AWS
1 1 (100.00%) GCP
1 1 (100.00%) Google Analytics
1 1 (100.00%) Google Tag Manager
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) BigQuery
1 1 (100.00%) Looker
1 1 (100.00%) Power BI
1 1 (100.00%) Tableau
General
1 1 (100.00%) Public Sector
1 1 (100.00%) Social Skills
Processes & Methodologies
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Agile
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Community of Practice
1 1 (100.00%) Dashboard Development
1 1 (100.00%) Data Analytics
1 1 (100.00%) Data Strategy
1 1 (100.00%) Data Visualisation
1 1 (100.00%) Data-Driven Decision Making
1 1 (100.00%) Decision-Making
1 1 (100.00%) Mentoring
1 1 (100.00%) Performance Analysis
1 1 (100.00%) Performance Measurement
1 1 (100.00%) Service Delivery
1 1 (100.00%) Service Design
1 1 (100.00%) Stakeholder Engagement
1 1 (100.00%) User-Centered Design (UCD)
1 1 (100.00%) Visualisation
Programming Languages
1 1 (100.00%) Python
1 1 (100.00%) R
1 1 (100.00%) SQL
Qualifications
1 1 (100.00%) SC Cleared
1 1 (100.00%) Security Cleared
Vendors
1 1 (100.00%) Google