Senior Web Analytics Specialist Jobs

Senior Web Analytics Specialist
UK

The median Senior Web Analytics Specialist salary in the UK is £64,000 per year, according to job vacancies posted during the 6 months leading to 14 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
14 May 2025
Same period 2024 Same period 2023
Rank 708 - -
Rank change year-on-year - - -
Permanent jobs requiring a Senior Web Analytics Specialist 4 0 0
As % of all permanent jobs advertised in the UK 0.007% - -
As % of the Job Titles category 0.008% - -
Number of salaries quoted 4 0 0
10th Percentile - - -
25th Percentile £62,000 - -
Median annual salary (50th Percentile) £64,000 - -
75th Percentile £67,000 - -
90th Percentile £68,800 - -
UK excluding London median annual salary - - -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 49,912 93,707 92,673
% of permanent jobs with a recognized job title 90.61% 94.63% 91.55%
Number of salaries quoted 27,050 67,086 58,518
10th Percentile £29,750 £28,500 £32,500
25th Percentile £41,250 £38,500 £45,000
Median annual salary (50th Percentile) £56,500 £52,500 £60,000
Median % change year-on-year +7.62% -12.50% -
75th Percentile £75,000 £71,250 £80,750
90th Percentile £96,250 £90,000 £100,000
UK excluding London median annual salary £51,645 £50,000 £53,000
% change year-on-year +3.29% -5.66% +5.64%

Senior Web Analytics Specialist
Job Vacancy Trend

Job postings that featured Senior Web Analytics Specialist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Senior Web Analytics Specialist in the UK

Senior Web Analytics Specialist
Salary Trend

3-month moving average salary quoted in jobs citing Senior Web Analytics Specialist.

Salary trend for Senior Web Analytics Specialist in the UK

Senior Web Analytics Specialist
Top 3 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Web Analytics Specialist within the UK over the 6 months to 14 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London - 4 £64,000 -
England - 4 £64,000 -
Work from Home - 1 £70,000 -

Senior Web Analytics Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 14 May 2025, Senior Web Analytics Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Senior Web Analytics Specialist in the job title.

1 4 (100.00%) Web Analytics
1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) Google Analytics
1 4 (100.00%) Data Integration
1 4 (100.00%) Analytics
1 4 (100.00%) Analytical Skills
1 4 (100.00%) Tag Management
1 4 (100.00%) Google Tag Manager
1 4 (100.00%) Matomo
1 4 (100.00%) Data Strategy
1 4 (100.00%) Analytical Thinking
1 4 (100.00%) Strategic Thinking
2 3 (75.00%) Social Skills
3 1 (25.00%) Digital Strategy
3 1 (25.00%) Decision-Making
3 1 (25.00%) Data-Driven Decision Making
3 1 (25.00%) Data Sharing
3 1 (25.00%) Webhook
3 1 (25.00%) Personalization
3 1 (25.00%) Continuous Improvement
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Data Quality
3 1 (25.00%) Data Architecture
3 1 (25.00%) Online Marketing
3 1 (25.00%) Web Development
3 1 (25.00%) HTML
3 1 (25.00%) JavaScript
3 1 (25.00%) Data Warehouse
3 1 (25.00%) SEO

Senior Web Analytics Specialist Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (100.00%) Google Analytics
1 4 (100.00%) Google Tag Manager
Database & Business Intelligence
1 1 (25.00%) Data Warehouse
General
1 4 (100.00%) Analytical Skills
1 4 (100.00%) Marketing
2 3 (75.00%) Social Skills
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
Processes & Methodologies
1 4 (100.00%) Analytical Thinking
1 4 (100.00%) Analytics
1 4 (100.00%) Data Integration
1 4 (100.00%) Data Strategy
1 4 (100.00%) Strategic Thinking
1 4 (100.00%) Tag Management
1 4 (100.00%) Web Analytics
2 1 (25.00%) Continuous Improvement
2 1 (25.00%) Data Architecture
2 1 (25.00%) Data Sharing
2 1 (25.00%) Data-Driven Decision Making
2 1 (25.00%) Decision-Making
2 1 (25.00%) Digital Strategy
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Online Marketing
2 1 (25.00%) Personalization
2 1 (25.00%) SEO
2 1 (25.00%) Web Development
2 1 (25.00%) Webhook
Programming Languages
1 1 (25.00%) JavaScript
Quality Assurance & Compliance
1 1 (25.00%) Data Quality
Systems Management
1 4 (100.00%) Matomo
Vendors
1 4 (100.00%) Google