Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 2 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 2 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 291 | 416 | 210 |
| Rank change year-on-year | +125 | -206 | +86 |
| Permanent jobs citing Advertising | 982 | 756 | 3,063 |
| As % of all permanent jobs advertised in the UK | 1.00% | 0.73% | 1.96% |
| As % of the General category | 1.67% | 1.06% | 3.07% |
| Number of salaries quoted | 668 | 614 | 1,378 |
| 10th Percentile | £23,675 | £27,000 | £31,250 |
| 25th Percentile | £32,500 | £40,000 | £42,500 |
| Median annual salary (50th Percentile) | £47,500 | £53,000 | £55,000 |
| Median % change year-on-year | -10.38% | -3.64% | - |
| 75th Percentile | £67,500 | £71,250 | £76,813 |
| 90th Percentile | £81,625 | £91,250 | £90,000 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | -5.26% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 58,971 | 71,012 | 99,657 |
| As % of all permanent jobs advertised in the UK | 59.85% | 68.41% | 63.82% |
| Number of salaries quoted | 39,619 | 38,243 | 51,172 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,481 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,500 | £82,500 | £80,000 |
| 90th Percentile | £92,500 | £101,250 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 2 May 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 2 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +173 | 938 | £48,250 | -12.27% | 620 |
| Work from Home | +137 | 544 | £49,000 | -10.91% | 330 |
| UK excluding London | +128 | 535 | £42,500 | -5.56% | 377 |
| London | +114 | 419 | £65,000 | +8.33% | 277 |
| South East | +111 | 211 | £49,000 | +3.16% | 89 |
| North of England | +112 | 113 | £42,500 | -26.09% | 116 |
| North West | +53 | 85 | £42,500 | -26.09% | 71 |
| South West | +15 | 84 | £35,000 | -25.93% | 47 |
| Midlands | +60 | 68 | £40,000 | -20.00% | 78 |
| West Midlands | +51 | 38 | £40,000 | -26.27% | 49 |
| East of England | +23 | 33 | £43,500 | +55.36% | 34 |
| East Midlands | +11 | 29 | £35,000 | +9.38% | 29 |
| Yorkshire | +101 | 17 | £36,067 | -34.28% | 36 |
| Scotland | -45 | 13 | £32,500 | -16.13% | 13 |
| Wales | -51 | 13 | £39,000 | - | 15 |
| North East | +3 | 11 | £42,500 | - | 12 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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