Content Strategy Contract Job Trends in London

Content Strategy
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Content Strategy skills. It covers contract job vacancies from the 6 months leading up to 21 December 2025, with comparisons to the same periods in the previous two years.

6 months to
21 Dec 2025
Same period 2024 Same period 2023
Rank 360 354 380
Rank change year-on-year -6 +26 +142
Contract jobs citing Content Strategy 18 19 25
As % of all contract jobs in London 0.13% 0.13% 0.13%
As % of the Processes & Methodologies category 0.14% 0.14% 0.15%
Number of daily rates quoted 11 10 18
10th Percentile £325 £320 £308
25th Percentile £350 £366 £373
Median daily rate (50th Percentile) £401 £440 £510
Median % change year-on-year -8.98% -13.73% +27.50%
75th Percentile £488 £506 £547
90th Percentile £525 £548 £700
England median daily rate £414 £488 £505
% change year-on-year -15.18% -3.47% +19.88%
Number of hourly rates quoted 0 3 1
Median hourly rate - £33.00 £65.00
Median % change year-on-year - -49.23% +44.44%
England median hourly rate £25.00 £33.00 £43.75
% change year-on-year -24.24% -24.57% -2.78%

All Process and Methodology Skills
London

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 13,078 13,523 16,766
As % of all contract IT jobs advertised in London 91.37% 90.12% 89.39%
Number of daily rates quoted 8,615 8,692 12,023
10th Percentile £350 £350 £350
25th Percentile £425 £450 £456
Median daily rate (50th Percentile) £525 £550 £565
Median % change year-on-year -4.55% -2.65% -4.24%
75th Percentile £650 £675 £688
90th Percentile £760 £800 £788
England median daily rate £505 £525 £540
% change year-on-year -3.81% -2.78% -1.82%
Number of hourly rates quoted 235 165 235
10th Percentile £18.09 £18.04 £18.40
25th Percentile £24.61 £23.80 £21.13
Median hourly rate £30.00 £36.50 £32.69
Median % change year-on-year -17.81% +11.65% -15.91%
75th Percentile £52.19 £55.00 £60.00
90th Percentile £67.10 £80.75 £74.50
England median hourly rate £25.15 £35.00 £44.50
% change year-on-year -28.14% -21.35% +19.85%

Content Strategy
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Content Strategy relative to all contract IT jobs advertised in London.

Content Strategy job vacancy trend in London

Content Strategy
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Content Strategy.

Contractor daily rate distribution trend for jobs in London citing Content Strategy

Content Strategy
Daily Rate Histogram in London

Daily rate distribution for jobs citing Content Strategy in London over the 6 months to 21 December 2025.

Daily rate histogram for Content Strategy in London

Content Strategy
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Content Strategy.

Contractor hourly rate distribution trend for jobs in London citing Content Strategy

Content Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Strategy within the London region over the 6 months to 21 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -2 2 £438 -16.62% 8
Content Strategy
England

Content Strategy
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (27.78%) CMS
2 2 (11.11%) Adobe Experience Manager
2 2 (11.11%) WordPress
Business Applications
1 2 (11.11%) Sprinklr
Cloud Services
1 2 (11.11%) Adobe Creative Cloud
1 2 (11.11%) Figma
2 1 (5.56%) Google Analytics
General
1 5 (27.78%) Finance
1 5 (27.78%) Publishing
2 4 (22.22%) Marketing
2 4 (22.22%) Social Skills
3 3 (16.67%) Retail
4 2 (11.11%) Documentation Skills
4 2 (11.11%) Public Sector
5 1 (5.56%) Brand Awareness
5 1 (5.56%) Inclusion and Diversity
5 1 (5.56%) Presentation Skills
Job Titles
1 5 (27.78%) Content Designer
1 5 (27.78%) Designer
2 4 (22.22%) Senior
3 2 (11.11%) Content Strategist
3 2 (11.11%) Lead
4 1 (5.56%) Content Manager
4 1 (5.56%) Copywriter
4 1 (5.56%) Developer
4 1 (5.56%) Digital Copywriter
4 1 (5.56%) Marketing Manager
4 1 (5.56%) Marketing Specialist
4 1 (5.56%) Platform Specialist
4 1 (5.56%) Senior Content Designer
4 1 (5.56%) Senior Copywriter
4 1 (5.56%) Senior Designer
4 1 (5.56%) Social Media Manager
4 1 (5.56%) UX Designer
4 1 (5.56%) Web Developer
4 1 (5.56%) Website Developer
4 1 (5.56%) WordPress Developer
Libraries, Frameworks & Software Standards
1 1 (5.56%) VML
Miscellaneous
1 4 (22.22%) Social Media
2 2 (11.11%) Blog
2 2 (11.11%) Data Protection Act
2 2 (11.11%) Derivative
2 2 (11.11%) Equities
2 2 (11.11%) FMCG
2 2 (11.11%) Hedge funds
3 1 (5.56%) AI Agents
3 1 (5.56%) Management Information System
3 1 (5.56%) NHS
Processes & Methodologies
1 6 (33.33%) Storytelling
2 5 (27.78%) Content Management
2 5 (27.78%) User Experience
3 4 (22.22%) Analytics
3 4 (22.22%) SEO
3 4 (22.22%) Thought Leadership
4 3 (16.67%) Agile
4 3 (16.67%) CRM
4 3 (16.67%) Customer Experience
4 3 (16.67%) Roadmaps
4 3 (16.67%) Service Design
4 3 (16.67%) UX Design
5 2 (11.11%) Data Protection
5 2 (11.11%) Marketing Strategy
5 2 (11.11%) Mentoring
5 2 (11.11%) Performance Metrics
5 2 (11.11%) Product Management
5 2 (11.11%) Product Marketing
5 2 (11.11%) Use Case
5 2 (11.11%) User Stories
Qualifications
1 1 (5.56%) SC Cleared
1 1 (5.56%) Security Cleared
Quality Assurance & Compliance
1 2 (11.11%) Accessibility
Vendors
1 2 (11.11%) Adobe
2 1 (5.56%) Google
2 1 (5.56%) SAP