Social Media Management Contract Job Trends

Social Media Management
UK

The table below provides summary statistics and contractor rates for jobs requiring Social Media Management skills. It covers contract job vacancies from the 6 months leading up to 7 October 2025, with comparisons to the same periods in the previous two years.

6 months to
7 Oct 2025
Same period 2024 Same period 2023
Rank 546 552 636
Rank change year-on-year +6 +84 +207
Contract jobs citing Social Media Management 6 8 3
As % of all contract jobs in the UK 0.018% 0.021% 0.006%
As % of the Processes & Methodologies category 0.020% 0.025% 0.007%
Number of daily rates quoted 2 2 0
10th Percentile £438 £305 -
25th Percentile £456 £343 -
Median daily rate (50th Percentile) £500 £420 -
Median % change year-on-year +19.05% - -
75th Percentile £531 £513 -
90th Percentile £543 £559 -
UK excluding London median daily rate £500 £280 -
% change year-on-year +78.57% - -
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £27.50 - -
Median hourly rate £30.00 - -
75th Percentile £32.50 - -
90th Percentile - - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Social Media Management falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 29,892 32,352 43,192
As % of all contract IT jobs advertised in the UK 90.54% 85.94% 88.91%
Number of daily rates quoted 18,566 19,512 29,320
10th Percentile £295 £308 £313
25th Percentile £404 £413 £425
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £623 £638 £650
90th Percentile £725 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 1,864 1,314 1,586
10th Percentile £14.35 £15.00 £14.25
25th Percentile £17.30 £20.12 £18.58
Median hourly rate £25.15 £41.50 £42.75
Median % change year-on-year -39.40% -2.92% +43.84%
75th Percentile £43.20 £65.00 £65.00
90th Percentile £65.00 £74.44 £77.50
UK excluding London median hourly rate £22.32 £43.00 £42.50
% change year-on-year -48.10% +1.18% +71.89%

Social Media Management
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Social Media Management relative to all contract IT jobs advertised.

Social Media Management job vacancy trend in the UK

Social Media Management
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Social Media Management.

Contractor daily rate distribution trend for jobs in the UK citing Social Media Management

Social Media Management
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Social Media Management.

Contractor hourly rate distribution trend for jobs in the UK citing Social Media Management

Social Media Management
Top 7 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Management within the UK over the 6 months to 7 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +5 6 £500 -10.71% 13
UK excluding London -11 5 £500 +78.57% 10
South East +7 2 - - 4
East Midlands - 2 £500 -
Midlands - 2 £500 - 1
London +12 1 - - 6
East of England - 1 - - 3

Social Media Management
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) WordPress
Applications
1 2 (33.33%) Notion
2 1 (16.67%) Adobe Illustrator
2 1 (16.67%) InDesign
2 1 (16.67%) Photoshop
Business Applications
1 2 (33.33%) Sprinklr
Cloud Services
1 2 (33.33%) Canva
1 2 (33.33%) ChatGPT
1 2 (33.33%) Zapier
2 1 (16.67%) SaaS
Development Applications
1 1 (16.67%) Dreamweaver
General
1 5 (83.33%) Marketing
2 3 (50.00%) Social Skills
3 2 (33.33%) Analytical Skills
4 1 (16.67%) Documentation Skills
4 1 (16.67%) French Language
4 1 (16.67%) German Language
4 1 (16.67%) Inclusion and Diversity
4 1 (16.67%) Publishing
4 1 (16.67%) Retail
4 1 (16.67%) Spanish Language
Job Titles
1 2 (33.33%) Consultant
1 2 (33.33%) Digital Executive
1 2 (33.33%) Implementation Consultant
2 1 (16.67%) Content Strategist
2 1 (16.67%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
2 1 (16.67%) Flash
Miscellaneous
1 6 (100.00%) Social Media
2 2 (33.33%) Enterprise Software
2 2 (33.33%) Midjourney
3 1 (16.67%) Algorithms
3 1 (16.67%) Blog
3 1 (16.67%) Management Information System
Processes & Methodologies
1 3 (50.00%) Analytics
1 3 (50.00%) Customer Engagement
1 3 (50.00%) Marketing Strategy
1 3 (50.00%) Problem-Solving
2 2 (33.33%) Artificial Intelligence
2 2 (33.33%) Content Development
2 2 (33.33%) Content Management
2 2 (33.33%) Digital Marketing
2 2 (33.33%) Software Deployment
2 2 (33.33%) Web Usability
3 1 (16.67%) Agile Project Management
3 1 (16.67%) Computer Science
3 1 (16.67%) Email Management
3 1 (16.67%) Email Marketing
3 1 (16.67%) Marketing Analytics
3 1 (16.67%) Presales
3 1 (16.67%) Process Improvement
3 1 (16.67%) Project Planning
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) Use Case
Programming Languages
1 2 (33.33%) JavaScript
1 2 (33.33%) SQL
Qualifications
1 1 (16.67%) Computer Science Degree
1 1 (16.67%) Degree
1 1 (16.67%) ITIL Certification
Quality Assurance & Compliance
1 1 (16.67%) QA
Vendors
1 5 (83.33%) YouTube
2 3 (50.00%) Instagram
3 2 (33.33%) Facebook
3 2 (33.33%) Twitter
4 1 (16.67%) Adobe
4 1 (16.67%) Avaya
4 1 (16.67%) Genesys
4 1 (16.67%) TikTok