Marketing Job Trends in the East Midlands

Marketing
England > East Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 12 January 2026, comparing them to the same period in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 32 54 72
Rank change year-on-year +22 +18 -12
Permanent jobs citing Marketing 145 78 53
As % of all permanent jobs in the East Midlands 5.83% 3.54% 2.79%
As % of the General category 10.47% 5.94% 5.26%
Number of salaries quoted 98 33 43
10th Percentile £25,850 £38,550 £26,250
25th Percentile £28,750 £38,750 £31,500
Median annual salary (50th Percentile) £32,500 £42,500 £39,500
Median % change year-on-year -23.53% +7.59% -12.22%
75th Percentile £42,500 £58,750 £47,500
90th Percentile £72,250 £67,500 £51,600
England median annual salary £45,000 £62,500 £50,000
% change year-on-year -28.00% +25.00% -15.25%

All General Skills
East Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the East Midlands.

Permanent vacancies with a requirement for general skills 1,385 1,314 1,008
As % of all permanent jobs advertised in the East Midlands 55.67% 59.56% 53.14%
Number of salaries quoted 825 577 791
10th Percentile £26,000 £26,900 £25,750
25th Percentile £29,000 £36,250 £30,137
Median annual salary (50th Percentile) £40,000 £47,500 £45,000
Median % change year-on-year -15.79% +5.56% -14.29%
75th Percentile £56,250 £61,250 £57,500
90th Percentile £70,000 £70,000 £67,500
England median annual salary £53,000 £60,000 £60,000
% change year-on-year -11.67% - -4.00%

Marketing
Job Vacancy Trend in the East Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the East Midlands.

Marketing job vacancy trend in the East Midlands

Marketing
Salary Trend in the East Midlands

Salary distribution trend for jobs in the East Midlands citing Marketing.

Salary distribution trend for jobs in the East Midlands citing Marketing

Marketing
Salary Histogram in the East Midlands

Salary distribution for jobs citing Marketing in the East Midlands over the 6 months to 12 January 2026.

Salary histogram for Marketing in the East Midlands

Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East Midlands region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Nottinghamshire +37 79 £30,500 -28.24% 62
Northamptonshire +5 27 £47,500 - 42
Leicestershire +18 25 £30,000 -48.94% 48
Lincolnshire -6 11 £31,000 - 43
Derbyshire -17 2 £20,000 -55.56% 56
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the East Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (2.07%) CMS
1 3 (2.07%) SharePoint
1 3 (2.07%) WordPress
Applications
1 11 (7.59%) Microsoft Excel
2 4 (2.76%) Microsoft Office
3 2 (1.38%) Adobe Creative Suite
Business Applications
1 2 (1.38%) OpenCart
1 2 (1.38%) Shopify
2 1 (0.69%) Magento
Cloud Services
1 12 (8.28%) SaaS
2 9 (6.21%) Power Platform
3 5 (3.45%) Entra ID
3 5 (3.45%) Microsoft 365
4 4 (2.76%) Google Analytics
5 2 (1.38%) Azure
5 2 (1.38%) GCP
6 1 (0.69%) Google Ads
6 1 (0.69%) Google Tag Manager
Communications & Networking
1 3 (2.07%) Firewall
1 3 (2.07%) SMS
1 3 (2.07%) VPN
2 2 (1.38%) Broadband
2 2 (1.38%) HTTP
2 2 (1.38%) VoIP
Database & Business Intelligence
1 9 (6.21%) Power BI
2 8 (5.52%) Tableau
Development Applications
1 2 (1.38%) Git
General
1 34 (23.45%) Automotive
2 26 (17.93%) Social Skills
3 25 (17.24%) Law
4 21 (14.48%) Finance
5 19 (13.10%) Organisational Skills
6 17 (11.72%) Analytical Skills
7 12 (8.28%) Public Sector
8 6 (4.14%) Telecoms
9 5 (3.45%) Advertising
10 4 (2.76%) Retail
11 3 (2.07%) Back Office
11 3 (2.07%) Inclusion and Diversity
11 3 (2.07%) Publishing
12 2 (1.38%) Games
13 1 (0.69%) Electronics
13 1 (0.69%) Health Technology
13 1 (0.69%) Legal
13 1 (0.69%) Manufacturing
13 1 (0.69%) Police
Job Titles
1 35 (24.14%) Analyst
2 24 (16.55%) 2nd Line Support
3 21 (14.48%) Senior
4 19 (13.10%) 2nd Line Support Analyst
4 19 (13.10%) Support Analyst
5 13 (8.97%) Marketing Executive
6 11 (7.59%) Developer
7 10 (6.90%) Data Analyst
7 10 (6.90%) Senior Marketing Executive
8 9 (6.21%) Business Intelligence Analyst
9 8 (5.52%) Customer Analyst
9 8 (5.52%) Digital Analyst
9 8 (5.52%) Digital Analytics Analyst
10 7 (4.83%) Head of CRM
10 7 (4.83%) Head of Development
10 7 (4.83%) Sales Executive
11 6 (4.14%) Analyst Developer
11 6 (4.14%) Business Intelligence Data Analyst
11 6 (4.14%) Business Intelligence Developer
11 6 (4.14%) Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (3.45%) CSS
1 5 (3.45%) HTML
2 2 (1.38%) Deno
2 2 (1.38%) Laravel
2 2 (1.38%) Node.js
2 2 (1.38%) React
2 2 (1.38%) REST
2 2 (1.38%) Tailwind CSS
2 2 (1.38%) Vue
2 2 (1.38%) Yii
Miscellaneous
1 13 (8.97%) Onboarding
2 11 (7.59%) Self-Motivation
3 10 (6.90%) Driving Licence
4 6 (4.14%) Social Media
5 4 (2.76%) Analytical Mindset
6 3 (2.07%) Blog
6 3 (2.07%) Cyber Defence
7 2 (1.38%) Management Information System
7 2 (1.38%) Mobile App
8 1 (0.69%) NHS
Operating Systems
1 5 (3.45%) Android
1 5 (3.45%) Apple iOS
2 3 (2.07%) Linux
2 3 (2.07%) Windows
2 3 (2.07%) Windows 10
Processes & Methodologies
1 59 (40.69%) Analytics
2 30 (20.69%) CRM
3 22 (15.17%) Patch Management
4 19 (13.10%) Batch Management
4 19 (13.10%) Digital Marketing
4 19 (13.10%) Incident Management
5 16 (11.03%) Customer Engagement
6 15 (10.34%) Decision-Making
7 14 (9.66%) Agile
7 14 (9.66%) Customer Experience
8 13 (8.97%) Business Intelligence
8 13 (8.97%) Continuous Improvement
9 12 (8.28%) B2B
9 12 (8.28%) Problem-Solving
10 10 (6.90%) E-Commerce
10 10 (6.90%) Lead Generation
10 10 (6.90%) Marketing Strategy
11 8 (5.52%) A/B Testing
11 8 (5.52%) Data Visualisation
11 8 (5.52%) Digital Analytics
Programming Languages
1 34 (23.45%) SQL
2 8 (5.52%) Python
3 5 (3.45%) JavaScript
4 2 (1.38%) PHP
4 2 (1.38%) TypeScript
Qualifications
1 25 (17.24%) SC Cleared
1 25 (17.24%) Security Cleared
2 15 (10.34%) Degree
3 8 (5.52%) Numerate Degree
4 3 (2.07%) DBS Check
4 3 (2.07%) HND
5 2 (1.38%) Master's Degree
Quality Assurance & Compliance
1 24 (16.55%) SLA
2 7 (4.83%) Data Quality
3 6 (4.14%) GDPR
4 2 (1.38%) Accessibility
4 2 (1.38%) QA
System Software
1 3 (2.07%) Active Directory
1 3 (2.07%) Hyper-V
Systems Management
1 5 (3.45%) Jamf Pro
Vendors
1 20 (13.79%) Salesforce
2 11 (7.59%) Zoho
3 8 (5.52%) Microsoft
4 6 (4.14%) Google
5 5 (3.45%) Apple
5 5 (3.45%) Samsung
6 3 (2.07%) Cisco
6 3 (2.07%) HP
6 3 (2.07%) Salesforce Marketing Cloud
7 2 (1.38%) Adobe
7 2 (1.38%) Ahrefs
8 1 (0.69%) HubSpot
8 1 (0.69%) SAP
8 1 (0.69%) WooCommerce