Search Engine Optimisation Specialist (SEO Specialist)
UK > England
The median Search Engine Optimisation Specialist (SEO Specialist) salary in England is £34,000 per year, according to job vacancies posted during the 6 months leading to 14 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 14 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 655 | 814 | 933 |
| Rank change year-on-year | +159 | +119 | +192 |
| Permanent jobs requiring an SEO Specialist | 34 | 17 | 3 |
| As % of all permanent jobs advertised in England | 0.070% | 0.020% | 0.003% |
| As % of the Job Titles category | 0.077% | 0.021% | 0.004% |
| Number of salaries quoted | 11 | 9 | 1 |
| 10th Percentile | £25,500 | - | - |
| 25th Percentile | £28,250 | £31,250 | £37,500 |
| Median annual salary (50th Percentile) | £34,000 | £32,500 | £40,000 |
| Median % change year-on-year | +4.62% | -18.75% | +53.85% |
| 75th Percentile | £36,500 | £38,750 | £42,500 |
| 90th Percentile | £41,250 | £40,500 | - |
| UK median annual salary | £35,000 | £32,500 | £35,000 |
| % change year-on-year | +7.69% | -7.14% | +20.69% |
All Permanent IT Job Vacancies
England
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in England with a recognized job title | 44,309 | 80,989 | 82,470 |
| % of permanent jobs with a recognized job title | 90.72% | 94.48% | 91.56% |
| Number of salaries quoted | 24,260 | 60,410 | 52,484 |
| 10th Percentile | £30,000 | £28,500 | £32,500 |
| 25th Percentile | £41,250 | £38,250 | £45,000 |
| Median annual salary (50th Percentile) | £57,500 | £53,500 | £60,800 |
| Median % change year-on-year | +7.48% | -12.01% | +1.33% |
| 75th Percentile | £75,000 | £71,613 | £82,500 |
| 90th Percentile | £97,500 | £91,250 | £100,000 |
| UK median annual salary | £56,500 | £52,500 | £60,000 |
| % change year-on-year | +7.62% | -12.50% | - |
SEO Specialist
Job Vacancy Trend in England
Job postings that featured SEO Specialist in the job title as a proportion of all IT jobs advertised in England.
SEO Specialist
Salary Trend in England
3-month moving average salary quoted in jobs citing SEO Specialist in England.
SEO Specialist
Salary Histogram in England
Salary distribution for jobs citing SEO Specialist in England over the 6 months to 14 May 2025.
SEO Specialist
Job Locations in England
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the England region over the 6 months to 14 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +136 | 24 | £36,000 | -4.00% | 10 |
| Midlands | +65 | 5 | £27,000 | -40.00% | 4 |
| East Midlands | - | 4 | £27,000 | - | |
| East of England | +46 | 3 | £33,500 | - | 6 |
| North of England | +53 | 2 | - | - | 11 |
| Yorkshire | - | 2 | - | - | 2 |
| West Midlands | +54 | 1 | £37,500 | -16.67% | 3 |
| SEO Specialist UK |
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SEO Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities in England
For the 6 months to 14 May 2025, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-occurring Skills and Capabilities in England by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: