Digital Marketing Jobs in the North West

Digital Marketing
England > North West

The table below provides summary statistics for permanent job vacancies advertised in the North West requiring Digital Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Marketing over the 6 months leading up to 14 May 2025, comparing them to the same period in the previous two years.

6 months to
14 May 2025
Same period 2024 Same period 2023
Rank 258 218 283
Rank change year-on-year -40 +65 -46
Permanent jobs citing Digital Marketing 31 77 16
As % of all permanent jobs advertised in the North West 0.39% 0.78% 0.20%
As % of the Processes & Methodologies category 0.41% 0.94% 0.21%
Number of salaries quoted 14 67 7
10th Percentile £23,500 £23,125 £35,350
25th Percentile £25,000 £28,000 £38,125
Median annual salary (50th Percentile) £35,500 £45,000 £40,000
Median % change year-on-year -21.11% +12.50% -15.79%
75th Percentile £40,750 £58,500 £55,000
90th Percentile £45,875 £63,500 £65,000
England median annual salary £47,500 £42,500 £52,500
% change year-on-year +11.76% -19.05% +5.00%

All Process and Methodology Skills
North West

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 7,653 8,153 7,519
As % of all permanent jobs advertised in the North West 95.85% 82.81% 95.63%
Number of salaries quoted 4,004 6,185 3,939
10th Percentile £26,250 £27,500 £30,966
25th Percentile £40,000 £37,500 £41,250
Median annual salary (50th Percentile) £50,055 £50,000 £55,000
Median % change year-on-year +0.11% -9.09% +4.76%
75th Percentile £61,000 £65,000 £70,000
90th Percentile £77,500 £80,000 £82,500
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Salary Trend in the North West

3-month moving average salary quoted in jobs citing Digital Marketing in the North West.

Salary trend for Digital Marketing in the North West

Digital Marketing
Salary Histogram in the North West

Salary distribution for jobs citing Digital Marketing in the North West over the 6 months to 14 May 2025.

Salary histogram for Digital Marketing in the North West

Digital Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 14 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +41 21 £28,250 -48.64% 69
Lancashire -70 5 £40,000 +42.86% 26
Cumbria - 3 - -
Merseyside +32 1 £27,500 +7.84% 13
Cheshire -21 1 £45,000 +5.88% 14
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (19.35%) CMS
1 6 (19.35%) WordPress
Applications
1 4 (12.90%) Microsoft Excel
1 4 (12.90%) Microsoft Office
1 4 (12.90%) Microsoft PowerPoint
2 1 (3.23%) Adobe After Effects
2 1 (3.23%) Adobe Creative Suite
2 1 (3.23%) Adobe Illustrator
2 1 (3.23%) InDesign
2 1 (3.23%) Photoshop
Business Applications
1 2 (6.45%) Dynamics CRM
1 2 (6.45%) Magento
2 1 (3.23%) Shopify
Cloud Services
1 17 (54.84%) Google Analytics
2 8 (25.81%) Facebook Ads
3 6 (19.35%) Google Ads
4 4 (12.90%) AWS
5 3 (9.68%) Azure
5 3 (9.68%) GCP
5 3 (9.68%) MailChimp
6 2 (6.45%) Cloud Computing
6 2 (6.45%) Dynamics 365
6 2 (6.45%) SaaS
7 1 (3.23%) BigCommerce
7 1 (3.23%) Kong
7 1 (3.23%) Microsoft Advertising
7 1 (3.23%) OCI
Communications & Networking
1 2 (6.45%) DNS
1 2 (6.45%) TCP/IP
2 1 (3.23%) VPN
Database & Business Intelligence
1 3 (9.68%) MySQL
1 3 (9.68%) Tableau
2 2 (6.45%) MongoDB
2 2 (6.45%) PostgreSQL
3 1 (3.23%) Oracle Exadata
Development Applications
1 2 (6.45%) Git
2 1 (3.23%) GitLab
2 1 (3.23%) Jenkins
General
1 31 (100.00%) Marketing
2 23 (74.19%) Social Skills
3 12 (38.71%) Retail
4 11 (35.48%) Advertising
4 11 (35.48%) Analytical Skills
5 8 (25.81%) Organisational Skills
6 6 (19.35%) Finance
7 5 (16.13%) Brand Awareness
7 5 (16.13%) Presentation Skills
8 3 (9.68%) Automotive
8 3 (9.68%) Manufacturing
9 2 (6.45%) Banking
9 2 (6.45%) Electronics
9 2 (6.45%) Public Sector
9 2 (6.45%) Telecoms
10 1 (3.23%) French Language
10 1 (3.23%) Korean Language
10 1 (3.23%) Legal
Job Titles
1 5 (16.13%) Developer
2 4 (12.90%) Web Developer
3 3 (9.68%) Creative Developer
3 3 (9.68%) Creative Web Developer
3 3 (9.68%) Digital Developer
3 3 (9.68%) Digital Marketing Developer
3 3 (9.68%) Digital Marketing Specialist
3 3 (9.68%) E-Commerce Manager
3 3 (9.68%) Marketing Specialist
3 3 (9.68%) Marketing Web Developer
3 3 (9.68%) Senior
3 3 (9.68%) Web Marketing Specialist
3 3 (9.68%) Web Specialist
4 2 (6.45%) Digital Product Manager
4 2 (6.45%) Lecturer
4 2 (6.45%) Marketing Manager
4 2 (6.45%) PPC Executive
4 2 (6.45%) Product Manager
5 1 (3.23%) Graphic Designer
5 1 (3.23%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (12.90%) CSS
1 4 (12.90%) HTML
2 3 (9.68%) React
3 2 (6.45%) AngularJS
3 2 (6.45%) Django
3 2 (6.45%) Node.js
4 1 (3.23%) DCOM
4 1 (3.23%) KnockoutJS
4 1 (3.23%) LESS
4 1 (3.23%) RequireJS
4 1 (3.23%) Sass
4 1 (3.23%) Tailwind CSS
Miscellaneous
1 11 (35.48%) Social Media
2 5 (16.13%) Blog
2 5 (16.13%) Social Network
3 3 (9.68%) FMCG
3 3 (9.68%) Motion Graphics
4 1 (3.23%) Algorithms
4 1 (3.23%) Analytical Mindset
4 1 (3.23%) Cloud Native
4 1 (3.23%) Graphic Design
4 1 (3.23%) Hybrid Cloud
4 1 (3.23%) Mobile App
4 1 (3.23%) Online Banking
4 1 (3.23%) Self-Motivation
4 1 (3.23%) SWIFT Messaging Network
4 1 (3.23%) Tandem
Processes & Methodologies
1 22 (70.97%) Analytics
2 14 (45.16%) SEO
3 13 (41.94%) E-Commerce
4 8 (25.81%) User Experience
5 7 (22.58%) Marketing Strategy
5 7 (22.58%) Paid Search
5 7 (22.58%) Pay per click
5 7 (22.58%) Problem-Solving
6 6 (19.35%) Customer Experience
6 6 (19.35%) Time Management
7 5 (16.13%) Budgeting and Forecasting
7 5 (16.13%) Collaborative Working
7 5 (16.13%) Copywriting
7 5 (16.13%) CRM
7 5 (16.13%) Email Marketing
7 5 (16.13%) Strategic Thinking
8 4 (12.90%) A/B Testing
8 4 (12.90%) Agile
8 4 (12.90%) Creative Thinking
8 4 (12.90%) Project Management
Programming Languages
1 4 (12.90%) JavaScript
2 3 (9.68%) PHP
2 3 (9.68%) Python
3 2 (6.45%) C#
3 2 (6.45%) C++
3 2 (6.45%) Java
Qualifications
1 6 (19.35%) Degree
2 3 (9.68%) Tableau Certification
3 2 (6.45%) Computer Science Degree
3 2 (6.45%) Master's Degree
3 2 (6.45%) SC Cleared
3 2 (6.45%) Security Cleared
4 1 (3.23%) DV Cleared
Quality Assurance & Compliance
1 3 (9.68%) GDPR
1 3 (9.68%) PCI DSS
2 1 (3.23%) Accessibility
Systems Management
1 2 (6.45%) Kubernetes
1 2 (6.45%) Terraform
2 1 (3.23%) Ansible
2 1 (3.23%) cPanel
Vendors
1 20 (64.52%) Google
2 8 (25.81%) Facebook
3 6 (19.35%) TikTok
4 3 (9.68%) Adobe
4 3 (9.68%) Microsoft
5 2 (6.45%) SAP
6 1 (3.23%) Instagram
6 1 (3.23%) Oracle
6 1 (3.23%) YouTube