Digital Strategist
UK

The median Digital Strategist salary in the UK is £60,000 per year according to job vacancies posted during the 6 months to 9 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 894 971 1228
Rank change year-on-year +77 +257 -328
Permanent jobs requiring a Digital Strategist 8 1 1
As % of all permanent jobs advertised in the UK 0.008% 0.001% 0.001%
As % of the Job Titles category 0.009% 0.001% 0.001%
Number of salaries quoted 7 1 1
10th Percentile - - -
25th Percentile £43,593 £71,250 £57,500
Median annual salary (50th Percentile) £60,000 £77,500 £60,000
Median % change year-on-year -22.58% +29.17% -
75th Percentile £70,000 £83,750 £62,500
90th Percentile £90,500 - -
UK excluding London median annual salary £60,000 - -

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,776 92,678 150,788
% of permanent jobs with a recognized job title 94.62% 91.45% 96.10%
Number of salaries quoted 67,209 58,362 84,200
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Strategist
Job Vacancy Trend

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategist in the UK

Digital Strategist
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategist.

Salary trend for Digital Strategist in the UK

Digital Strategist
Salary Histogram

Salary distribution for jobs citing Digital Strategist over the 6 months to 9 May 2024.

Salary histogram for Digital Strategist in the UK

Digital Strategist
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategist within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home - 7 £52,162 - 2
England +103 5 £44,324 -42.81% 4
London +108 4 £44,324 -42.81%
UK excluding London - 4 £60,000 - 4
Scotland - 3 £60,000 -
South East - 1 £112,500 -

Digital Strategist Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 9 May 2024, Digital Strategist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Strategist in the job title.

1 6 (75.00%) Finance
1 6 (75.00%) Marketing
1 6 (75.00%) User Experience
2 3 (37.50%) Microsoft Excel
2 3 (37.50%) Microsoft
2 3 (37.50%) Content Strategy
2 3 (37.50%) Analytics
2 3 (37.50%) Line Management
2 3 (37.50%) Inclusion and Diversity
2 3 (37.50%) Digital Strategy
3 2 (25.00%) Roadmaps
3 2 (25.00%) Product Strategy
3 2 (25.00%) Creative Thinking
3 2 (25.00%) Problem-Solving
3 2 (25.00%) Strategic Planning
3 2 (25.00%) Retail
4 1 (12.50%) Data Analysis
4 1 (12.50%) Data Modelling
4 1 (12.50%) Web Design
4 1 (12.50%) Performance Metrics
4 1 (12.50%) React
4 1 (12.50%) React Native
4 1 (12.50%) Use Case
4 1 (12.50%) AWS
4 1 (12.50%) Open Source
4 1 (12.50%) Laravel
4 1 (12.50%) Data Analytics
4 1 (12.50%) Critical Thinking
4 1 (12.50%) Next.js
4 1 (12.50%) Thought Leadership

Digital Strategist Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (37.50%) Microsoft Excel
Cloud Services
1 1 (12.50%) AWS
General
1 6 (75.00%) Finance
1 6 (75.00%) Marketing
2 3 (37.50%) Inclusion and Diversity
3 2 (25.00%) Retail
4 1 (12.50%) Social Skills
Libraries, Frameworks & Software Standards
1 1 (12.50%) Laravel
1 1 (12.50%) Next.js
1 1 (12.50%) React
1 1 (12.50%) React Native
Miscellaneous
1 1 (12.50%) Onboarding
Processes & Methodologies
1 6 (75.00%) User Experience
2 3 (37.50%) Analytics
2 3 (37.50%) Content Strategy
2 3 (37.50%) Digital Strategy
2 3 (37.50%) Line Management
3 2 (25.00%) Creative Thinking
3 2 (25.00%) Problem-Solving
3 2 (25.00%) Product Strategy
3 2 (25.00%) Roadmaps
3 2 (25.00%) Strategic Planning
4 1 (12.50%) Client Onboarding
4 1 (12.50%) Critical Thinking
4 1 (12.50%) Data Modelling
4 1 (12.50%) IT Strategy
4 1 (12.50%) Performance Metrics
4 1 (12.50%) Product Roadmap
4 1 (12.50%) Service Design
4 1 (12.50%) Strategic Roadmap
4 1 (12.50%) Technology Roadmap
4 1 (12.50%) Web Design
Vendors
1 3 (37.50%) Microsoft