Marketing Specialist Contracts

Marketing Specialist
UK

The median Marketing Specialist daily rate in the UK is £350, according to job vacancies posted in the 6 months leading up to 14 August 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
14 Aug 2025
Same period 2024 Same period 2023
Rank 541 543 653
Rank change year-on-year +2 +110 +167
Contract jobs requiring a Marketing Specialist 12 5 3
As % of all contract jobs advertised in the UK 0.036% 0.013% 0.006%
As % of the Job Titles category 0.040% 0.014% 0.006%
Number of daily rates quoted 7 3 3
10th Percentile £243 - £149
25th Percentile £288 £225 £173
Median daily rate (50th Percentile) £350 £250 £225
Median % change year-on-year +40.00% +11.11% -30.77%
75th Percentile £413 £331 £238
90th Percentile £432 £365 -
UK excluding London median daily rate £243 £250 £225
% change year-on-year -3.00% +11.11% -30.77%
Number of hourly rates quoted 2 0 0
10th Percentile £25.91 - -
25th Percentile £26.16 - -
Median hourly rate £27.33 - -
75th Percentile £28.50 - -
90th Percentile £28.74 - -
UK excluding London median hourly rate £26.50 - -

All Contract IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 30,099 36,157 49,488
% of contract IT jobs with a recognized job title 91.31% 92.88% 94.44%
Number of daily rates quoted 19,017 23,284 34,166
10th Percentile £281 £300 £305
25th Percentile £400 £413 £425
Median daily rate (50th Percentile) £500 £525 £535
Median % change year-on-year -4.76% -1.87% -0.93%
75th Percentile £623 £638 £650
90th Percentile £725 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +1.01%
Number of hourly rates quoted 1,529 2,029 1,475
10th Percentile £13.59 £14.23 £14.45
25th Percentile £17.25 £20.50 £18.93
Median hourly rate £25.15 £43.00 £42.16
Median % change year-on-year -41.51% +2.00% +64.15%
75th Percentile £53.75 £65.00 £65.00
90th Percentile £72.50 £75.00 £77.80
UK excluding London median hourly rate £25.15 £45.00 £36.50
% change year-on-year -44.11% +23.29% +71.36%

Marketing Specialist
Job Vacancy Trend

Job postings that featured Marketing Specialist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Specialist in the UK

Marketing Specialist
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing Specialist.

Daily rate trend for Marketing Specialist in the UK

Marketing Specialist
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing Specialist over the 6 months to 14 August 2025.

Daily rate histogram for Marketing Specialist in the UK

Marketing Specialist
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing Specialist.

Hourly rate trend for Marketing Specialist in the UK

Marketing Specialist
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Specialist within the UK over the 6 months to 14 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +19 12 £350 +40.00% 63
London +25 9 £369 +47.50% 39
Work from Home +20 3 £401 +60.40% 34
UK excluding London +10 3 £243 -3.00% 32
South East - 3 £243 - 16

Marketing Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 14 August 2025, Marketing Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Marketing Specialist in the job title.

1 12 (100.00%) Marketing
2 5 (41.67%) CRM
2 5 (41.67%) Salesforce
3 4 (33.33%) Email Marketing
3 4 (33.33%) Digital Marketing
3 4 (33.33%) Campaign Management
4 3 (25.00%) Customer Engagement
4 3 (25.00%) Analytical Skills
4 3 (25.00%) Social Skills
4 3 (25.00%) Marketing Automation
5 2 (16.67%) Salesforce Marketing Cloud
5 2 (16.67%) HubSpot
5 2 (16.67%) Creative Thinking
5 2 (16.67%) Marketing Strategy
5 2 (16.67%) Degree
5 2 (16.67%) Social Media
5 2 (16.67%) Analytics
5 2 (16.67%) Finance
5 2 (16.67%) Advertising
5 2 (16.67%) Content Management
5 2 (16.67%) Artificial Intelligence
5 2 (16.67%) Project Management
5 2 (16.67%) CMS
5 2 (16.67%) B2B
5 2 (16.67%) HTML
6 1 (8.33%) SQL
6 1 (8.33%) Photoshop
6 1 (8.33%) CSS
6 1 (8.33%) Microsoft Excel
6 1 (8.33%) Adobe

Marketing Specialist Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
2 1 (8.33%) WordPress
Applications
1 1 (8.33%) Adobe Illustrator
1 1 (8.33%) Chatbot
1 1 (8.33%) Microsoft Excel
1 1 (8.33%) Photoshop
Business Applications
1 1 (8.33%) Salesforce CRM
1 1 (8.33%) Shopify
Cloud Services
1 1 (8.33%) Dialogflow
1 1 (8.33%) Figma
1 1 (8.33%) Stripe
1 1 (8.33%) Twilio
1 1 (8.33%) Typeform
1 1 (8.33%) WhatsApp
Communications & Networking
1 1 (8.33%) SMS
General
1 12 (100.00%) Marketing
2 3 (25.00%) Analytical Skills
2 3 (25.00%) Social Skills
3 2 (16.67%) Advertising
3 2 (16.67%) Finance
4 1 (8.33%) Inclusion and Diversity
4 1 (8.33%) Influencing Skills
4 1 (8.33%) Organisational Skills
4 1 (8.33%) Pharmaceutical
4 1 (8.33%) Presentation Skills
Libraries, Frameworks & Software Standards
1 2 (16.67%) HTML
2 1 (8.33%) CSS
2 1 (8.33%) JSON
Miscellaneous
1 2 (16.67%) Social Media
2 1 (8.33%) AI Agents
2 1 (8.33%) FMCG
2 1 (8.33%) Graphic Design
2 1 (8.33%) IVR
2 1 (8.33%) Marketing Technology
Processes & Methodologies
1 5 (41.67%) CRM
2 4 (33.33%) Campaign Management
2 4 (33.33%) Digital Marketing
2 4 (33.33%) Email Marketing
3 3 (25.00%) Customer Engagement
3 3 (25.00%) Marketing Automation
4 2 (16.67%) Analytics
4 2 (16.67%) Artificial Intelligence
4 2 (16.67%) B2B
4 2 (16.67%) Content Management
4 2 (16.67%) Creative Thinking
4 2 (16.67%) Marketing Strategy
4 2 (16.67%) Project Management
5 1 (8.33%) A/B Testing
5 1 (8.33%) Ad Operations
5 1 (8.33%) B2B Marketing
5 1 (8.33%) Campaign Analytics
5 1 (8.33%) Content Marketing
5 1 (8.33%) Lead Generation
5 1 (8.33%) Proactive Monitoring
Programming Languages
1 1 (8.33%) SQL
Qualifications
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 1 (8.33%) Accessibility
1 1 (8.33%) GDPR
1 1 (8.33%) QA
Vendors
1 5 (41.67%) Salesforce
2 2 (16.67%) HubSpot
2 2 (16.67%) Salesforce Marketing Cloud
3 1 (8.33%) Adobe
3 1 (8.33%) Facebook
3 1 (8.33%) Google
3 1 (8.33%) Marketo
3 1 (8.33%) Pardot
3 1 (8.33%) Zoho