Period
to 13 December 2018

The median annual salary for a Digital Analyst was £47,000 in advertised job vacancies in London during the 6 months to 13 December 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 549 501 508
Rank change year-on-year -48 +7 +115
Permanent jobs requiring a Digital Analyst 244 379 365
As % of all permanent IT jobs advertised in London 0.37% 0.51% 0.49%
As % of the Job Titles category 0.38% 0.54% 0.51%
Number of salaries quoted 190 317 316
London median annual salary £47,000 £53,000 £50,000
Median salary % change year-on-year -11.32% +6.00% +5.26%
10th Percentile £30,113 £36,250 £36,250
90th Percentile £72,750 £71,250 £65,000
England median annual salary £40,000 £52,500 £47,500
% change year-on-year -23.81% +10.53% +5.56%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 63,449 70,382 71,081
% of permanent IT jobs with a recognized job title 95.34% 94.77% 96.04%
Number of salaries quoted 52,082 55,791 61,160
London median annual salary £60,500 £60,000 £57,500
Median salary % change year-on-year +0.83% +4.35% +4.55%
10th Percentile £33,750 £33,625 £32,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +1.06%

Digital Analyst
Job Vacancy Trend in London

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analyst in London

Digital Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst in London.

Salary trend for Digital Analyst in London

Digital Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analyst in London over the 6 months to 13 December 2018.

Salary histogram for Digital Analyst in London

Digital Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -19 36 £48,000 -14.67% 2
West London +20 8 £45,000 -25.00% 10
East London +2 4 - - 1
South London -9 2 £45,000 -15.09% 1
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 13 December 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Digital Analyst in the job title.

1 121 (49.59%) Agile Software Development
2 77 (31.56%) Analytics
3 63 (25.82%) User Stories
3 63 (25.82%) Finance
4 60 (24.59%) Stakeholder Management
5 58 (23.77%) Google
6 55 (22.54%) Google Analytics
7 46 (18.85%) Analytical Skills
8 45 (18.44%) Scrum
9 40 (16.39%) Degree
10 38 (15.57%) Business Analysis
11 36 (14.75%) Mobile App
12 35 (14.34%) Adobe
12 35 (14.34%) User Experience
13 34 (13.93%) SQL
14 30 (12.30%) JavaScript
14 30 (12.30%) Microsoft Excel
15 29 (11.89%) E-Commerce
15 29 (11.89%) Acceptance Criteria
16 28 (11.48%) Adobe Analytics
17 27 (11.07%) Marketing
17 27 (11.07%) Workshop Facilitation
18 24 (9.84%) JIRA
19 22 (9.02%) SEO
19 22 (9.02%) Microsoft
20 21 (8.61%) Banking
20 21 (8.61%) Multivariate Testing
21 20 (8.20%) Kanban
22 19 (7.79%) Business Transformation
22 19 (7.79%) Google Tag Manager

Digital Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (5.74%) Confluence
2 11 (4.51%) CMS
3 9 (3.69%) SAS
4 5 (2.05%) Sitecore CMS
5 4 (1.64%) EPiServer
6 3 (1.23%) SharePoint
7 2 (0.82%) Mule
8 1 (0.41%) Umbraco
Applications
1 30 (12.30%) Microsoft Excel
2 14 (5.74%) Microsoft PowerPoint
3 12 (4.92%) Microsoft Project
4 11 (4.51%) MS Visio
5 7 (2.87%) SPSS
6 6 (2.46%) Microsoft Office
7 2 (0.82%) Photoshop
Business Applications
1 10 (4.10%) SAP Hybris
2 7 (2.87%) WebTrends
3 2 (0.82%) Dynamics CRM
3 2 (0.82%) SAP CRM
3 2 (0.82%) SAP IS-U
4 1 (0.41%) Sprinklr
Cloud Services
1 55 (22.54%) Google Analytics
2 28 (11.48%) Adobe Analytics
3 19 (7.79%) Google Tag Manager
4 12 (4.92%) Microsoft Azure
5 7 (2.87%) AdWords
6 5 (2.05%) Salesforce Sales Cloud
7 4 (1.64%) Office 365
8 3 (1.23%) Yammer
9 1 (0.41%) Cloud Computing
9 1 (0.41%) Google Cloud Platform
9 1 (0.41%) NUVI
9 1 (0.41%) SaaS
Communications & Networking
1 3 (1.23%) SMS
2 2 (0.82%) Intranet
3 1 (0.41%) Wireshark
Database & Business Intelligence
1 9 (3.69%) Big Data
1 9 (3.69%) Power BI
2 5 (2.05%) BusinessObjects
3 3 (1.23%) SQL Server Integration Services
4 2 (0.82%) Data Mining
5 1 (0.41%) BigQuery
5 1 (0.41%) Looker
5 1 (0.41%) Qlik Sense
5 1 (0.41%) Relational Database
Development Applications
1 24 (9.84%) JIRA
2 4 (1.64%) Selenium
3 3 (1.23%) Appium
3 3 (1.23%) Axure RP
3 3 (1.23%) Balsamiq Mockups
3 3 (1.23%) Team Foundation Server
4 2 (0.82%) Git (software)
4 2 (0.82%) Jenkins
5 1 (0.41%) Rational Software Modeler
General
1 63 (25.82%) Finance
2 27 (11.07%) Marketing
3 21 (8.61%) Banking
4 9 (3.69%) Publishing
5 8 (3.28%) Retail
6 5 (2.05%) Games
6 5 (2.05%) Retail Banking
7 4 (1.64%) Back Office
8 2 (0.82%) Advertising
9 1 (0.41%) Financial Institution
9 1 (0.41%) Legal
9 1 (0.41%) Private Banking
Libraries, Frameworks & Software Standards
1 16 (6.56%) .NET
2 13 (5.33%) RESTful
3 8 (3.28%) CSS
3 8 (3.28%) HTML
4 6 (2.46%) Swagger
5 2 (0.82%) Regular Expression
5 2 (0.82%) Web Services
6 1 (0.41%) Gherkin
6 1 (0.41%) jQuery
6 1 (0.41%) Spring Boot
Miscellaneous
1 46 (18.85%) Analytical Skills
2 36 (14.75%) Mobile App
3 35 (14.34%) User Experience
4 15 (6.15%) Social Media
5 9 (3.69%) Fintech
6 7 (2.87%) Greenfield Project
7 6 (2.46%) Credit Risk
8 4 (1.64%) Virtual Team
9 3 (1.23%) Digital Media
9 3 (1.23%) W3C
10 2 (0.82%) FMCG
11 1 (0.41%) Digital Currency
11 1 (0.41%) Marketing Technology
11 1 (0.41%) NHS
Operating Systems
1 3 (1.23%) Android
1 3 (1.23%) Apple iOS
1 3 (1.23%) Linux
1 3 (1.23%) Windows
2 1 (0.41%) Unix
Processes & Methodologies
1 121 (49.59%) Agile Software Development
2 77 (31.56%) Analytics
3 63 (25.82%) User Stories
4 60 (24.59%) Stakeholder Management
5 45 (18.44%) Scrum
6 38 (15.57%) Business Analysis
7 29 (11.89%) Acceptance Criteria
7 29 (11.89%) E-Commerce
8 27 (11.07%) Workshop Facilitation
9 22 (9.02%) SEO
10 21 (8.61%) Multivariate Testing
11 20 (8.20%) Kanban
12 19 (7.79%) Business Transformation
13 18 (7.38%) Digital Analytics
13 18 (7.38%) Digital Transformation Programme
13 18 (7.38%) Problem-Solving
13 18 (7.38%) Waterfall
14 17 (6.97%) A/B Testing
14 17 (6.97%) Visualisation
15 16 (6.56%) Web Analytics
Programming Languages
1 34 (13.93%) SQL
2 30 (12.30%) JavaScript
3 18 (7.38%) C#
3 18 (7.38%) Java
4 13 (5.33%) Python
5 6 (2.46%) R
6 3 (1.23%) Ruby
7 2 (0.82%) VBA
8 1 (0.41%) Groovy
8 1 (0.41%) Perl
8 1 (0.41%) PHP
8 1 (0.41%) Scala
Qualifications
1 40 (16.39%) Degree
2 5 (2.05%) ISTQB
3 3 (1.23%) ISEB
4 2 (0.82%) ISTQB Advanced Certification
4 2 (0.82%) Security Cleared
5 1 (0.41%) ISTQB Foundation Certification
5 1 (0.41%) Six Sigma Green Belt
5 1 (0.41%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 15 (6.15%) PMO
2 12 (4.92%) QA
3 5 (2.05%) Data Quality
4 1 (0.41%) GDPR
Vendors
1 58 (23.77%) Google
2 35 (14.34%) Adobe
3 22 (9.02%) Microsoft
4 15 (6.15%) hybris
5 12 (4.92%) SAP
6 11 (4.51%) Tealium
7 7 (2.87%) Salesforce.com
8 5 (2.05%) Hotjar
8 5 (2.05%) Oracle
8 5 (2.05%) Pardot
8 5 (2.05%) Sitecore
8 5 (2.05%) Tableau
9 4 (1.64%) ATG
10 3 (1.23%) DoubleClick
10 3 (1.23%) Dynatrace
10 3 (1.23%) New Relic
10 3 (1.23%) Optimizely
11 2 (0.82%) BEA
11 2 (0.82%) Ensighten
12 1 (0.41%) Maxymiser