Period
to 20 September 2018

The median annual salary for a Digital Analyst was £50,000 in advertised job vacancies in London during the 6 months to 20 September 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
England > London
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 545 515 563
Rank change year-on-year -30 +48 +29
Permanent jobs requiring a Digital Analyst 275 367 326
As % of all permanent IT jobs advertised in London 0.40% 0.49% 0.41%
As % of the Job Titles category 0.42% 0.52% 0.43%
Number of salaries quoted 213 314 296
London median annual salary £50,000 £55,000 £50,000
Median salary % change year-on-year -9.09% +10.00% +5.26%
10th Percentile £33,000 £37,500 £36,625
90th Percentile £77,500 £71,250 £73,750
England median annual salary £47,500 £52,500 £49,500
% change year-on-year -9.52% +6.06% +10.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 65,509 71,041 76,412
% of permanent IT jobs with a recognized job title 95.41% 94.78% 96.09%
Number of salaries quoted 53,324 55,629 66,405
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £33,250 £33,000 £32,500
90th Percentile £93,750 £90,000 £86,250
England median annual salary £50,000 £48,000 £47,500
% change year-on-year +4.17% +1.05% +5.56%

Digital Analyst
Job Vacancy Trend in London

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analyst in London

Digital Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst in London.

Salary trend for Digital Analyst in London

Digital Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analyst in London over the 6 months to 20 September 2018.

Salary histogram for Digital Analyst in London

Digital Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the London region over the 6 months to 20 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -23 49 £50,000 -16.67% 6
West London +14 6 £35,000 -41.67% 5
South London +6 5 £47,500 -9.52%
East London -8 3 £55,000 -10.20% 1
North London - 1 £60,000 -
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 20 September 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Digital Analyst in the job title.

1 164 (59.64%) Agile Software Development
2 80 (29.09%) User Stories
3 71 (25.82%) Scrum
4 69 (25.09%) Finance
4 69 (25.09%) Analytics
5 61 (22.18%) Stakeholder Management
6 60 (21.82%) Business Analysis
7 51 (18.55%) User Experience
8 49 (17.82%) Google
9 43 (15.64%) Google Analytics
10 42 (15.27%) Adobe Analytics
11 39 (14.18%) Adobe
12 38 (13.82%) JavaScript
13 35 (12.73%) Acceptance Criteria
14 33 (12.00%) E-Commerce
14 33 (12.00%) Kanban
15 31 (11.27%) JIRA
15 31 (11.27%) Digital Analytics
16 30 (10.91%) Mobile App
17 29 (10.55%) Digital Transformation Programme
18 28 (10.18%) Degree
19 27 (9.82%) Banking
20 25 (9.09%) BDD
21 24 (8.73%) SQL
21 24 (8.73%) C#
21 24 (8.73%) .NET
22 23 (8.36%) Business Intelligence
22 23 (8.36%) Retail
22 23 (8.36%) Tableau
22 23 (8.36%) Microsoft Azure

Digital Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (7.27%) Confluence
2 13 (4.73%) CMS
3 6 (2.18%) SAS
3 6 (2.18%) SharePoint
Applications
1 21 (7.64%) Microsoft Excel
2 13 (4.73%) Microsoft PowerPoint
3 12 (4.36%) Microsoft Project
4 7 (2.55%) MS Visio
5 6 (2.18%) Microsoft Office
5 6 (2.18%) SPSS
6 2 (0.73%) Photoshop
7 1 (0.36%) Spreadsheet
Business Applications
1 3 (1.09%) SAP Hybris
2 2 (0.73%) Payment Gateway
2 2 (0.73%) SAP CRM
2 2 (0.73%) SAP IS-U
2 2 (0.73%) Sprinklr
3 1 (0.36%) WebTrends
Cloud Services
1 43 (15.64%) Google Analytics
2 42 (15.27%) Adobe Analytics
3 23 (8.36%) Microsoft Azure
4 10 (3.64%) Google Tag Manager
5 5 (1.82%) Amazon AWS
6 4 (1.45%) Office 365
7 3 (1.09%) Google Cloud Platform
7 3 (1.09%) Trello
7 3 (1.09%) Yammer
8 1 (0.36%) AdWords
8 1 (0.36%) Cloud Computing
8 1 (0.36%) Lucidchart
8 1 (0.36%) NUVI
Communications & Networking
1 6 (2.18%) SMS
2 2 (0.73%) Intranet
3 1 (0.36%) Wireshark
Database & Business Intelligence
1 22 (8.00%) Big Data
2 11 (4.00%) Hadoop
3 3 (1.09%) BigQuery
3 3 (1.09%) Power BI
4 1 (0.36%) Data Warehouse
4 1 (0.36%) Looker
4 1 (0.36%) Qlik Sense
4 1 (0.36%) SQL Server
Development Applications
1 31 (11.27%) JIRA
2 3 (1.09%) Axure RP
2 3 (1.09%) Balsamiq Mockups
2 3 (1.09%) Team Foundation Server
3 1 (0.36%) Rational Software Modeler
3 1 (0.36%) Selenium
General
1 69 (25.09%) Finance
2 27 (9.82%) Banking
3 23 (8.36%) Marketing
3 23 (8.36%) Retail
4 10 (3.64%) Advertising
5 9 (3.27%) Retail Banking
6 4 (1.45%) Back Office
6 4 (1.45%) Games
7 2 (0.73%) Telecoms
8 1 (0.36%) Financial Institution
8 1 (0.36%) Investment Banking
8 1 (0.36%) Law
8 1 (0.36%) Legal
8 1 (0.36%) Private Banking
8 1 (0.36%) Publishing
Libraries, Frameworks & Software Standards
1 24 (8.73%) .NET
2 22 (8.00%) RESTful
3 12 (4.36%) HTML
4 10 (3.64%) CSS
5 9 (3.27%) Swagger
6 4 (1.45%) jQuery
6 4 (1.45%) Web Services
7 2 (0.73%) JSON
7 2 (0.73%) REST
8 1 (0.36%) AngularJS
8 1 (0.36%) Dojo
8 1 (0.36%) Gherkin
8 1 (0.36%) React
8 1 (0.36%) Spring Boot
Miscellaneous
1 51 (18.55%) User Experience
2 30 (10.91%) Mobile App
3 23 (8.36%) Analytical Skills
4 15 (5.45%) Fintech
5 12 (4.36%) Social Media
6 7 (2.55%) Greenfield Project
7 5 (1.82%) Credit Risk
8 3 (1.09%) Virtual Team
8 3 (1.09%) W3C
9 2 (0.73%) EPoS
9 2 (0.73%) FMCG
10 1 (0.36%) Blackberry
10 1 (0.36%) Digital Currency
10 1 (0.36%) Digital Media
10 1 (0.36%) iPhone
10 1 (0.36%) Management Information System
10 1 (0.36%) Marketing Technology
10 1 (0.36%) Minimum Viable Product
10 1 (0.36%) NHS
10 1 (0.36%) Taxonomies
Operating Systems
1 1 (0.36%) Android
1 1 (0.36%) Apple iOS
1 1 (0.36%) Windows
1 1 (0.36%) Windows 10
1 1 (0.36%) Windows 7
Processes & Methodologies
1 164 (59.64%) Agile Software Development
2 80 (29.09%) User Stories
3 71 (25.82%) Scrum
4 69 (25.09%) Analytics
5 61 (22.18%) Stakeholder Management
6 60 (21.82%) Business Analysis
7 35 (12.73%) Acceptance Criteria
8 33 (12.00%) E-Commerce
8 33 (12.00%) Kanban
9 31 (11.27%) Digital Analytics
10 29 (10.55%) Digital Transformation Programme
11 25 (9.09%) BDD
12 23 (8.36%) Business Intelligence
13 22 (8.00%) Decision-Making
13 22 (8.00%) SDLC
13 22 (8.00%) TDD
14 20 (7.27%) A/B Testing
14 20 (7.27%) Tag Management
14 20 (7.27%) Waterfall
15 19 (6.91%) Data Visualisation
Programming Languages
1 38 (13.82%) JavaScript
2 24 (8.73%) C#
2 24 (8.73%) SQL
3 19 (6.91%) Java
4 7 (2.55%) Python
5 5 (1.82%) R
6 4 (1.45%) C
7 1 (0.36%) C++
7 1 (0.36%) MATLAB
7 1 (0.36%) Perl
7 1 (0.36%) PHP
7 1 (0.36%) Scala
7 1 (0.36%) VBA
Qualifications
1 28 (10.18%) Degree
2 5 (1.82%) ISTQB
3 2 (0.73%) ISTQB Advanced Certification
3 2 (0.73%) Security Cleared
4 1 (0.36%) ISEB
4 1 (0.36%) ISTQB Foundation Certification
4 1 (0.36%) Six Sigma Green Belt
4 1 (0.36%) Six Sigma Yellow Belt
Quality Assurance & Compliance
1 19 (6.91%) QA
2 17 (6.18%) PMO
3 10 (3.64%) Data Quality
4 5 (1.82%) GDPR
5 4 (1.45%) Actionable Recommendations
6 1 (0.36%) MiFID
Vendors
1 49 (17.82%) Google
2 39 (14.18%) Adobe
3 23 (8.36%) Tableau
4 14 (5.09%) Microsoft
5 6 (2.18%) Tealium
6 5 (1.82%) SAP
7 3 (1.09%) hybris
7 3 (1.09%) Optimizely
7 3 (1.09%) Splunk
8 2 (0.73%) Alteryx
8 2 (0.73%) Atlassian
8 2 (0.73%) BEA
8 2 (0.73%) Capita
8 2 (0.73%) Crimson Hexagon
8 2 (0.73%) DoubleClick
8 2 (0.73%) Salesforce.com
9 1 (0.36%) Citrix
9 1 (0.36%) Facebook
9 1 (0.36%) Hitwise
9 1 (0.36%) Oracle