Period
to 17 January 2018

The median annual salary for a Digital Analyst was £53,000 in advertised job vacancies in London during the 6 months to 17 January 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
England > London
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 485 491 617
Rank change year-on-year +6 +126 +77
Permanent jobs requiring a Digital Analyst 336 352 287
As % of all permanent IT jobs advertised in London 0.48% 0.49% 0.34%
As % of the Job Titles category 0.50% 0.52% 0.36%
Number of salaries quoted 281 305 222
London median annual salary £53,000 £50,000 £46,250
Median salary % change year-on-year +6.00% +8.11% -11.90%
10th Percentile £37,500 £37,500 £28,100
90th Percentile £72,500 £63,750 £72,250
England median annual salary £52,500 £49,500 £45,000
% change year-on-year +6.06% +10.00% -3.23%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 66,621 68,204 80,682
% of permanent IT jobs with a recognized job title 94.92% 95.90% 96.20%
Number of salaries quoted 53,932 58,399 68,899
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,750 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Digital Analyst
Job Vacancy Trend in London

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analyst in London

Digital Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst in London.

Salary trend for Digital Analyst in London

Digital Analyst
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analyst in London over the 6 months to 17 January 2018.

Salary histogram for Digital Analyst in London

Digital Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the London region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -51 52 £58,250 +16.50% 8
West London +13 9 £60,000 +11.63% 10
South London -14 8 £53,000 +6.00%
East London +4 7 £52,500 - 3
North London +6 1 £45,000 +40.63% 1
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 17 January 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Digital Analyst in the job title.

1 219 (65.18%) Agile Software Development
2 125 (37.20%) Business Analysis
3 96 (28.57%) Finance
4 84 (25.00%) Analytics
5 83 (24.70%) Stakeholder Management
6 79 (23.51%) User Stories
7 77 (22.92%) Banking
8 75 (22.32%) Marketing
9 73 (21.73%) Scrum
10 68 (20.24%) Analytical Skills
11 51 (15.18%) User Experience
12 50 (14.88%) SQL
13 46 (13.69%) User Acceptance Testing
13 46 (13.69%) JIRA
13 46 (13.69%) Google
14 44 (13.10%) Google Analytics
14 44 (13.10%) E-Commerce
15 43 (12.80%) Asset Management
16 37 (11.01%) Degree
16 37 (11.01%) Microsoft Excel
17 34 (10.12%) Tableau
18 32 (9.52%) Adobe
19 31 (9.23%) Front Office
20 30 (8.93%) Adobe Analytics
21 28 (8.33%) Acceptance Criteria
21 28 (8.33%) Retail
22 27 (8.04%) Digital Transformation Programme
23 26 (7.74%) Workflow
23 26 (7.74%) Microsoft
23 26 (7.74%) Project Management

Digital Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (7.14%) CMS
2 16 (4.76%) Confluence
3 12 (3.57%) SharePoint
4 9 (2.68%) SAS
5 8 (2.38%) WebSphere
6 6 (1.79%) Apache Spark
7 4 (1.19%) EPiServer
8 1 (0.30%) Sitecore CMS
Applications
1 37 (11.01%) Microsoft Excel
2 26 (7.74%) Microsoft PowerPoint
3 20 (5.95%) Microsoft Office
4 19 (5.65%) MS Visio
5 2 (0.60%) Microsoft Project
5 2 (0.60%) OmniGraffle
5 2 (0.60%) SPSS
5 2 (0.60%) XMetaL
6 1 (0.30%) Adobe Illustrator
6 1 (0.30%) EViews
6 1 (0.30%) InDesign
6 1 (0.30%) Maya
6 1 (0.30%) Photoshop
Business Applications
1 11 (3.27%) WebTrends
2 4 (1.19%) Dynamics CRM
3 3 (0.89%) Abakus
3 3 (0.89%) SAP Hybris
3 3 (0.89%) VisionPLUS
4 2 (0.60%) OpenText MBPM
5 1 (0.30%) Magento
Cloud Services
1 44 (13.10%) Google Analytics
2 30 (8.93%) Adobe Analytics
3 14 (4.17%) Google Tag Manager
4 7 (2.08%) Trello
5 6 (1.79%) Microsoft Azure
6 3 (0.89%) Google Attribution 360
7 2 (0.60%) AdWords
8 1 (0.30%) Adobe Creative Cloud
8 1 (0.30%) Amazon AWS
8 1 (0.30%) Firebase
8 1 (0.30%) Lucidchart
Database & Business Intelligence
1 11 (3.27%) Big Data
2 8 (2.38%) Spotfire
2 8 (2.38%) Squirro
3 5 (1.49%) Hadoop
4 4 (1.19%) QlikView
5 3 (0.89%) Data Mining
5 3 (0.89%) MongoDB
5 3 (0.89%) NoSQL
5 3 (0.89%) SQL Server
6 2 (0.60%) Blockchain
6 2 (0.60%) Power BI
7 1 (0.30%) Amazon Redshift
7 1 (0.30%) Apache Cassandra
7 1 (0.30%) BigQuery
7 1 (0.30%) Couchbase
7 1 (0.30%) Data Warehouse
7 1 (0.30%) Mixpanel
7 1 (0.30%) Redis
7 1 (0.30%) Relational Database
7 1 (0.30%) SAS EBI
Development Applications
1 46 (13.69%) JIRA
2 4 (1.19%) Axure RP
3 3 (0.89%) Balsamiq Mockups
4 2 (0.60%) Selenium
4 2 (0.60%) Team Foundation Server
4 2 (0.60%) Visual Studio
5 1 (0.30%) Cucumber
5 1 (0.30%) Git (software)
5 1 (0.30%) Karma Test Runner
5 1 (0.30%) Mocha
5 1 (0.30%) Octopus Deploy
5 1 (0.30%) Protractor
5 1 (0.30%) Rational Software Modeler
5 1 (0.30%) Sinon.JS
5 1 (0.30%) TeamCity
General
1 96 (28.57%) Finance
2 77 (22.92%) Banking
3 75 (22.32%) Marketing
4 31 (9.23%) Front Office
5 28 (8.33%) Retail
6 23 (6.85%) Private Banking
7 14 (4.17%) Retail Banking
8 10 (2.98%) Advertising
9 7 (2.08%) Publishing
10 5 (1.49%) Financial Institution
11 4 (1.19%) Back Office
12 3 (0.89%) Games
12 3 (0.89%) Law
12 3 (0.89%) Legal
13 2 (0.60%) Investment Banking
14 1 (0.30%) Automotive
14 1 (0.30%) Electronics
14 1 (0.30%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 8 (2.38%) D3.js
1 8 (2.38%) HTML
2 5 (1.49%) Gherkin
3 4 (1.19%) CSS
3 4 (1.19%) HTML5
3 4 (1.19%) REST
4 3 (0.89%) .NET
5 2 (0.60%) CSS3
5 2 (0.60%) RESTful
5 2 (0.60%) Ruby on Rails
5 2 (0.60%) XML
6 1 (0.30%) AngularJS
6 1 (0.30%) Backbone.js
6 1 (0.30%) Ember.js
6 1 (0.30%) Express
6 1 (0.30%) Kafka
6 1 (0.30%) Natural Language Processing
6 1 (0.30%) Node.js
6 1 (0.30%) Pandas
6 1 (0.30%) SciPy
Miscellaneous
1 68 (20.24%) Analytical Skills
2 51 (15.18%) User Experience
3 19 (5.65%) Mobile App
4 14 (4.17%) Social Media
5 11 (3.27%) Greenfield Project
6 9 (2.68%) Computer Science
7 8 (2.38%) Fintech
8 7 (2.08%) Digital Media
9 6 (1.79%) Foreign Exchange (FX)
10 4 (1.19%) Hedge funds
10 4 (1.19%) iPad
10 4 (1.19%) iPhone
11 3 (0.89%) Management Information System
11 3 (0.89%) Robotics
11 3 (0.89%) Tandem
12 2 (0.60%) Algorithms
12 2 (0.60%) Data Structures
12 2 (0.60%) FMCG
12 2 (0.60%) NHS
12 2 (0.60%) Taxonomies
Operating Systems
1 4 (1.19%) Apple iOS
2 1 (0.30%) Linux
2 1 (0.30%) Mac OS X
2 1 (0.30%) Windows
2 1 (0.30%) Windows 10
2 1 (0.30%) Windows 7
Processes & Methodologies
1 219 (65.18%) Agile Software Development
2 125 (37.20%) Business Analysis
3 84 (25.00%) Analytics
4 83 (24.70%) Stakeholder Management
5 79 (23.51%) User Stories
6 73 (21.73%) Scrum
7 46 (13.69%) User Acceptance Testing
8 44 (13.10%) E-Commerce
9 43 (12.80%) Asset Management
10 28 (8.33%) Acceptance Criteria
11 27 (8.04%) Digital Transformation Programme
12 26 (7.74%) Project Management
12 26 (7.74%) Visualisation
12 26 (7.74%) Web Analytics
12 26 (7.74%) Workflow
13 25 (7.44%) BDD
13 25 (7.44%) Wireframes
14 23 (6.85%) Data Management
15 22 (6.55%) Kanban
16 21 (6.25%) Business Process Modelling
Programming Languages
1 50 (14.88%) SQL
2 8 (2.38%) JavaScript
3 6 (1.79%) Python
3 6 (1.79%) R
4 3 (0.89%) C
4 3 (0.89%) VBA
5 2 (0.60%) Java
5 2 (0.60%) Ruby
6 1 (0.30%) C#
Qualifications
1 37 (11.01%) Degree
2 9 (2.68%) ISEB
3 3 (0.89%) ISTQB
3 3 (0.89%) Six Sigma Black Belt
4 2 (0.60%) CBAP
4 2 (0.60%) ISTQB Foundation Certification
4 2 (0.60%) PMI Certification
4 2 (0.60%) PMP
5 1 (0.30%) Computer Science Degree
5 1 (0.30%) Master's Degree
5 1 (0.30%) Numerate Degree
5 1 (0.30%) SC Cleared
5 1 (0.30%) Security Cleared
Quality Assurance & Compliance
1 18 (5.36%) QA
2 4 (1.19%) PMO
3 2 (0.60%) Data Quality
3 2 (0.60%) SLA
4 1 (0.30%) GDPR
4 1 (0.30%) PSD2
Systems Management
1 1 (0.30%) EnCase
1 1 (0.30%) Puppet
Vendors
1 46 (13.69%) Google
2 34 (10.12%) Tableau
3 32 (9.52%) Adobe
4 26 (7.74%) Microsoft
5 24 (7.14%) Salesforce.com
6 8 (2.38%) IBM
7 6 (1.79%) Cadence
7 6 (1.79%) Demandware
8 5 (1.49%) Omniture
9 4 (1.19%) Alias
9 4 (1.19%) Alteryx
9 4 (1.19%) Sitecore
10 3 (0.89%) ATG
10 3 (0.89%) Convertro
10 3 (0.89%) hybris
10 3 (0.89%) Marin
10 3 (0.89%) Oracle
10 3 (0.89%) Rakuten
10 3 (0.89%) SAP
10 3 (0.89%) Visual IQ