Storytelling Job Trends in the South East

Storytelling
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 7 June 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Jun 2026
Same period 2025 Same period 2024
Rank 247 214 351
Rank change year-on-year -33 +137 -13
Permanent jobs citing Storytelling 53 65 42
As % of all permanent jobs in the South East 0.36% 0.83% 0.24%
As % of the Processes & Methodologies category 0.51% 0.91% 0.29%
Number of salaries quoted 10 12 24
10th Percentile £29,650 £26,325 £27,750
25th Percentile £30,313 £33,000 £34,500
Median annual salary (50th Percentile) £50,000 £35,000 £40,500
Median % change year-on-year +42.86% -13.58% -32.50%
75th Percentile £58,750 £43,750 £44,500
90th Percentile £84,125 £55,000 -
England median annual salary £48,105 £45,000 £50,000
% change year-on-year +6.90% -10.00% -8.99%

All Process & Methodology Skills
South East

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 10,457 7,126 14,642
As % of all permanent jobs advertised in the South East 71.80% 90.45% 82.36%
Number of salaries quoted 7,207 3,372 10,204
10th Percentile £30,000 £27,000 £27,750
25th Percentile £39,280 £35,000 £37,000
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -9.09%
75th Percentile £70,000 £67,500 £65,000
90th Percentile £85,000 £81,250 £78,750
England median annual salary £60,000 £58,000 £55,000
% change year-on-year +3.45% +5.45% -12.00%

Storytelling
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Storytelling relative to all permanent IT jobs advertised in the South East.

Storytelling job vacancy trend in the South East

Storytelling
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Storytelling.

Salary distribution trend for jobs in the South East citing Storytelling

Storytelling
Salary Histogram in the South East

Salary distribution for jobs citing Storytelling in the South East over the 6 months to 7 June 2026.

Salary histogram for Storytelling in the South East

Storytelling
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the South East region over the 6 months to 7 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Surrey -1 25 - - 5
Thames Valley -19 13 £50,000 +81.82% 4
Kent -26 5 - - 1
Berkshire -28 5 £83,750 - 2
West Sussex - 5 £27,000 -
Oxfordshire -4 4 £50,000 +78.57% 1
Buckinghamshire -14 4 £30,000 +9.09% 1
Sussex - 2 - -
Hampshire -37 1 £55,000 +10.00%
East Sussex - 1 £32,500 - 1
Middlesex - 1 - -
Storytelling
England

Storytelling
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 5 (9.43%) UserZoom
2 1 (1.89%) Adobe Creative Suite
2 1 (1.89%) DaVinci Resolve
2 1 (1.89%) Microsoft PowerPoint
Cloud Services
1 42 (79.25%) Adobe Analytics
2 21 (39.62%) Figma
3 5 (9.43%) Contentsquare
4 2 (3.77%) GCP
5 1 (1.89%) SaaS
Communications & Networking
1 42 (79.25%) Broadband
General
1 42 (79.25%) Games
2 7 (13.21%) Finance
3 6 (11.32%) Marketing
4 3 (5.66%) Analytical Skills
4 3 (5.66%) Legal
5 2 (3.77%) Social Skills
6 1 (1.89%) Brand Awareness
6 1 (1.89%) Electronics
6 1 (1.89%) French Language
6 1 (1.89%) German Language
6 1 (1.89%) Manufacturing
Job Titles
1 31 (58.49%) Lead
2 24 (45.28%) Designer
3 22 (41.51%) Lead Designer
4 12 (22.64%) Digital Designer
5 8 (15.09%) Lead UX Designer
5 8 (15.09%) UX Designer
6 6 (11.32%) Lead Product Designer
6 6 (11.32%) Product Designer
7 5 (9.43%) Customer Experience Designer
8 4 (7.55%) Digital User Researcher
8 4 (7.55%) Marketing Communications Manager
8 4 (7.55%) Marketing Manager
8 4 (7.55%) Systems Manager
8 4 (7.55%) User Researcher
9 3 (5.66%) Digital UX Designer
9 3 (5.66%) Head of Digital
10 2 (3.77%) Digital Service Designer
10 2 (3.77%) Head of Design
10 2 (3.77%) Principal Service Designer
10 2 (3.77%) Service Designer
Miscellaneous
1 48 (90.57%) Social Media
2 1 (1.89%) Blog
2 1 (1.89%) Motion Graphics
2 1 (1.89%) Product Ownership
2 1 (1.89%) Video Editing
Processes & Methodologies
1 45 (84.91%) AI
2 44 (83.02%) Agile
2 44 (83.02%) Analytics
3 42 (79.25%) Customer Experience
3 42 (79.25%) Digital Customer Experience
3 42 (79.25%) Product Roadmap
3 42 (79.25%) Roadmaps
3 42 (79.25%) User Research
3 42 (79.25%) User-Centered Design (UCD)
4 31 (58.49%) Prototyping
5 27 (50.94%) Workshop Facilitation
6 22 (41.51%) Customer Insight
7 16 (30.19%) DesignOps
8 11 (20.75%) User Experience
9 10 (18.87%) Inclusive Design
9 10 (18.87%) Product Strategy
9 10 (18.87%) UX Design
10 6 (11.32%) Empathy Maps
10 6 (11.32%) Journey Map
10 6 (11.32%) Stakeholder Map
Programming Languages
1 3 (5.66%) SQL
Qualifications
1 3 (5.66%) Degree
Quality Assurance & Compliance
1 42 (79.25%) Accessibility
2 10 (18.87%) WCAG
Vendors
1 43 (81.13%) Adobe
2 2 (3.77%) Google
3 1 (1.89%) YouTube