Marketing Consultant Job Trends

Marketing Consultant
UK

The median Marketing Consultant salary in the UK is £52,500 per year, according to job vacancies posted during the 6 months leading to 14 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 650 690 717
Rank change year-on-year +40 +27 +254
Permanent jobs requiring a Marketing Consultant 3 9 4
As % of all permanent jobs in the UK 0.005% 0.017% 0.007%
As % of the Job Titles category 0.006% 0.018% 0.008%
Number of salaries quoted 2 7 3
10th Percentile £44,000 £56,500 £56,500
25th Percentile £46,250 £57,500 £58,750
Median annual salary (50th Percentile) £52,500 £60,000 £65,000
Median % change year-on-year -12.50% -7.69% -7.14%
75th Percentile £58,750 £67,500 £81,250
90th Percentile £61,000 £72,500 £89,500
UK excluding London median annual salary £52,500 - -

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 54,426 49,714 53,040
% of permanent jobs with a recognized job title 90.72% 92.90% 95.25%
Number of salaries quoted 33,710 25,743 40,880
10th Percentile £28,500 £33,625 £30,000
25th Percentile £37,000 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -4.17%
75th Percentile £75,000 £78,750 £77,500
90th Percentile £95,000 £97,500 £96,250
UK excluding London median annual salary £50,000 £52,609 £50,000
% change year-on-year -4.96% +5.22% -5.25%

Marketing Consultant
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Consultant' in the job title relative to all permanent IT jobs advertised.

Marketing Consultant job vacancy trend in the UK

Marketing Consultant
Salary Trend

Salary distribution trend for Marketing Consultant job vacancies in the UK.

Salary distribution trend for Marketing Consultant job vacancies in the UK

Marketing Consultant
Salary Histogram

Salary distribution for jobs citing Marketing Consultant over the 6 months to 14 January 2026.

Salary histogram for Marketing Consultant in the UK

Marketing Consultant
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Consultant within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +63 2 £52,500 -12.50% 27
England +57 2 £52,500 -12.50% 23
UK excluding London - 2 £52,500 - 24
Midlands - 1 £60,000 - 2
South East - 1 £45,000 - 8
West Midlands - 1 £60,000 - 1

Marketing Consultant Skill Set
Top 25 Co-Occurring Skills & Capabilities

For the 6 months to 14 January 2026, Marketing Consultant job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Marketing Consultant in the job title.

1 3 (100.00%) CRM
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Accessibility
3 1 (33.33%) Azure
3 1 (33.33%) B2B
3 1 (33.33%) B2B Marketing
3 1 (33.33%) Business Development
3 1 (33.33%) Campaign Management
3 1 (33.33%) Collaborative Working
3 1 (33.33%) Content Development
3 1 (33.33%) Degree
3 1 (33.33%) Dynamics 365
3 1 (33.33%) HubSpot
3 1 (33.33%) Logistics
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Microsoft
3 1 (33.33%) Microsoft Office
3 1 (33.33%) Multichannel Marketing
3 1 (33.33%) Problem-Solving
3 1 (33.33%) REST
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Stakeholder Management
3 1 (33.33%) Strategic Thinking
3 1 (33.33%) Thought Leadership

Marketing Consultant Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (33.33%) Microsoft Office
Cloud Services
1 1 (33.33%) Azure
1 1 (33.33%) Dynamics 365
General
1 3 (100.00%) Marketing
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Brand Awareness
2 1 (33.33%) Public Sector
2 1 (33.33%) Social Skills
Libraries, Frameworks & Software Standards
1 1 (33.33%) REST
Miscellaneous
1 1 (33.33%) Blog
1 1 (33.33%) Marketing Technology
1 1 (33.33%) Podcast
1 1 (33.33%) Social Media
1 1 (33.33%) Video Editing
Processes & Methodologies
1 3 (100.00%) CRM
2 2 (66.67%) Digital Marketing
3 1 (33.33%) B2B
3 1 (33.33%) B2B Marketing
3 1 (33.33%) Business Development
3 1 (33.33%) Campaign Management
3 1 (33.33%) Collaborative Working
3 1 (33.33%) Content Development
3 1 (33.33%) Logistics
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Multichannel Marketing
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Stakeholder Management
3 1 (33.33%) Strategic Thinking
3 1 (33.33%) Thought Leadership
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) Accessibility
Vendors
1 1 (33.33%) HubSpot
1 1 (33.33%) Microsoft