Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 2 April 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Apr 2026
Same period 2025 Same period 2024
Rank 579 567 814
Rank change year-on-year -12 +247 +95
Permanent jobs citing Marketing Automation 119 73 45
As % of all permanent jobs in the UK 0.15% 0.18% 0.050%
As % of the Processes & Methodologies category 0.19% 0.19% 0.058%
Number of salaries quoted 76 33 40
10th Percentile £32,750 £32,500 £31,025
25th Percentile £41,250 £36,250 £32,500
Median annual salary (50th Percentile) £50,000 £42,500 £47,750
Median % change year-on-year +17.65% -10.99% -20.42%
75th Percentile £57,813 £67,500 £63,750
90th Percentile £67,500 £82,000 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,000
% change year-on-year +33.33% -16.67% -12.19%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 61,153 38,054 77,716
As % of all permanent jobs advertised in the UK 76.62% 93.06% 86.41%
Number of salaries quoted 37,653 22,322 57,935
10th Percentile £30,000 £31,250 £29,097
25th Percentile £40,000 £43,750 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -10.57%
75th Percentile £77,500 £80,000 £73,500
90th Percentile £97,500 £102,500 £92,500
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -8.41%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 2 April 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 2 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -27 112 £52,500 +23.53% 66
UK excluding London -47 70 £50,000 +33.33% 44
Work from Home +40 42 £55,000 +22.22% 33
London +13 42 £56,500 -29.38% 31
South East -28 20 £49,250 +9.44% 13
East of England - 15 £55,000 - 4
North of England -72 14 £50,000 +33.33% 15
South West -24 11 £60,000 - 6
Midlands -40 8 £40,000 -23.81% 3
Yorkshire -59 8 £41,750 +11.33% 6
West Midlands -18 7 £40,000 -23.81% 1
North West -24 5 £62,500 +71.23% 7
Wales - 2 £33,000 - 3
East Midlands -52 1 £50,000 +11.11% 2
North East - 1 £37,500 - 3

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (24.37%) CMS
2 13 (10.92%) WordPress
3 2 (1.68%) Headless CMS
4 1 (0.84%) Drupal
Applications
1 9 (7.56%) Adobe Creative Suite
2 4 (3.36%) Microsoft Excel
3 3 (2.52%) Microsoft PowerPoint
3 3 (2.52%) Spreadsheet
4 2 (1.68%) Adobe XD
4 2 (1.68%) Microsoft Office
5 1 (0.84%) InDesign
Business Applications
1 7 (5.88%) Dynamics CRM
2 3 (2.52%) Salesforce CRM
2 3 (2.52%) Yoast SEO
3 2 (1.68%) Shopify
3 2 (1.68%) Workfront
Cloud Services
1 43 (36.13%) SaaS
2 11 (9.24%) Google Analytics
3 7 (5.88%) Google Ads
4 6 (5.04%) Google Data Studio
4 6 (5.04%) Google Tag Manager
5 5 (4.20%) Salesforce Sales Cloud
5 5 (4.20%) Salesforce Service Cloud
6 4 (3.36%) Dynamics 365
6 4 (3.36%) Figma
7 3 (2.52%) Canva
7 3 (2.52%) Google Workspace
7 3 (2.52%) Microsoft 365
7 3 (2.52%) Power Platform
8 2 (1.68%) AWS
8 2 (1.68%) Azure
8 2 (1.68%) GCP
8 2 (1.68%) GitHub
8 2 (1.68%) iPaaS
9 1 (0.84%) Adobe Creative Cloud
9 1 (0.84%) MailChimp
Communications & Networking
1 6 (5.04%) Broadband
2 3 (2.52%) NGN
3 2 (1.68%) SMS
Database & Business Intelligence
1 6 (5.04%) Looker
2 3 (2.52%) Metadata
2 3 (2.52%) Relational Database
3 2 (1.68%) PostgreSQL
3 2 (1.68%) Power BI
4 1 (0.84%) SQL Server
4 1 (0.84%) SQL Server Reporting Services
Development Applications
1 2 (1.68%) Git
1 2 (1.68%) JIRA
General
1 119 (100.00%) Marketing
2 36 (30.25%) Social Skills
3 34 (28.57%) Analytical Skills
4 16 (13.45%) Organisational Skills
5 11 (9.24%) Manufacturing
6 10 (8.40%) Brand Awareness
6 10 (8.40%) Finance
7 9 (7.56%) Advertising
8 7 (5.88%) Inclusion and Diversity
8 7 (5.88%) Retail
9 4 (3.36%) Games
9 4 (3.36%) Legal
9 4 (3.36%) Presentation Skills
10 3 (2.52%) Influencing Skills
10 3 (2.52%) Public Sector
11 1 (0.84%) Documentation Skills
11 1 (0.84%) Health Technology
11 1 (0.84%) Law
11 1 (0.84%) Publishing
11 1 (0.84%) Tech for Good
Job Titles
1 45 (37.82%) Marketing Manager
2 14 (11.76%) Marketing Executive
3 13 (10.92%) CRM Manager
4 11 (9.24%) Senior
5 10 (8.40%) Marketing Automation Manager
6 7 (5.88%) CRM Specialist
7 6 (5.04%) Architect
7 6 (5.04%) Developer
7 6 (5.04%) Marketing Specialist
7 6 (5.04%) Web Manager
8 5 (4.20%) Campaign Manager
8 5 (4.20%) Lead
8 5 (4.20%) Salesforce Specialist
9 4 (3.36%) Automation Specialist
9 4 (3.36%) Campaign Marketing Manager
9 4 (3.36%) Digital Marketing Manager
9 4 (3.36%) Digital Performance Manager
9 4 (3.36%) Marketing Automation Specialist
9 4 (3.36%) Performance Manager
9 4 (3.36%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 5 (4.20%) HTML
2 4 (3.36%) CSS
3 3 (2.52%) Lightning Web Components
4 2 (1.68%) Next.js
4 2 (1.68%) Node.js
4 2 (1.68%) React
4 2 (1.68%) REST
4 2 (1.68%) SOAP
5 1 (0.84%) .NET
5 1 (0.84%) ASP.NET
5 1 (0.84%) ASP.NET Web API
5 1 (0.84%) Web Services
Miscellaneous
1 15 (12.61%) Marketing Technology
1 15 (12.61%) Social Media
2 9 (7.56%) Web Conferencing
3 8 (6.72%) Smart City
4 7 (5.88%) Blog
5 6 (5.04%) Analytical Mindset
5 6 (5.04%) Onboarding
6 5 (4.20%) Educational Technology
7 4 (3.36%) Product Ownership
8 2 (1.68%) Cloud Native
8 2 (1.68%) Enterprise Software
8 2 (1.68%) Over-the-Top Content
8 2 (1.68%) Podcast
9 1 (0.84%) Digital Media
9 1 (0.84%) Graphic Design
9 1 (0.84%) Management Information System
9 1 (0.84%) Video Editing
Processes & Methodologies
1 78 (65.55%) CRM
2 58 (48.74%) B2B
3 55 (46.22%) Analytics
4 36 (30.25%) Demand Generation
5 31 (26.05%) Marketing Strategy
6 28 (23.53%) Roadmaps
6 28 (23.53%) SEO
7 27 (22.69%) Customer Experience
8 26 (21.85%) Lead Generation
9 25 (21.01%) AI
10 24 (20.17%) Digital Marketing
11 22 (18.49%) Project Management
12 20 (16.81%) B2B Marketing
13 19 (15.97%) Problem-Solving
14 18 (15.13%) Customer Engagement
14 18 (15.13%) Integrated Marketing
15 16 (13.45%) Copywriting
15 16 (13.45%) Customer Acquisition
15 16 (13.45%) Performance Metrics
15 16 (13.45%) Personalization
Programming Languages
1 9 (7.56%) SQL
2 3 (2.52%) Apex Code
2 3 (2.52%) JavaScript
2 3 (2.52%) T-SQL
3 2 (1.68%) TypeScript
4 1 (0.84%) C#
Qualifications
1 14 (11.76%) Degree
2 7 (5.88%) Master's Degree
3 2 (1.68%) MBA
4 1 (0.84%) Microsoft Certification
Quality Assurance & Compliance
1 15 (12.61%) GDPR
2 8 (6.72%) Data Quality
3 6 (5.04%) PERC
4 3 (2.52%) QA
5 2 (1.68%) Accessibility
6 1 (0.84%) PMO
Systems Management
1 3 (2.52%) Systems Management Server (SMS)
Vendors
1 49 (41.18%) Salesforce
2 37 (31.09%) HubSpot
3 27 (22.69%) Google
4 19 (15.97%) Pardot
5 14 (11.76%) Adobe
6 12 (10.08%) Microsoft
6 12 (10.08%) Salesforce Marketing Cloud
7 3 (2.52%) Scality
7 3 (2.52%) Veeam
7 3 (2.52%) YouTube
8 2 (1.68%) Hotjar
8 2 (1.68%) Marketo
8 2 (1.68%) SAP
9 1 (0.84%) dotdigital
9 1 (0.84%) Facebook
9 1 (0.84%) Instagram
9 1 (0.84%) MuleSoft