Marketing Automation Job Trends
Marketing Automation
UK
The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 21 October 2026, with comparisons to the same periods in the previous two years.
| 6 months to 21 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 525 | 553 | 728 |
| Rank change year-on-year | +28 | +175 | -53 |
| Permanent jobs citing Marketing Automation | 318 | 99 | 22 |
| As % of all permanent jobs in the UK | 0.26% | 0.20% | 0.032% |
| As % of the Processes & Methodologies category | 0.36% | 0.23% | 0.039% |
| Number of salaries quoted | 137 | 44 | 16 |
| 10th Percentile | £33,750 | £35,000 | £38,043 |
| 25th Percentile | £41,250 | £41,156 | £60,000 |
| Median annual salary (50th Percentile) | £45,000 | £47,500 | £70,000 |
| Median % change year-on-year | -5.26% | -32.14% | -1.41% |
| 75th Percentile | £56,250 | £63,125 | £72,500 |
| 90th Percentile | £71,750 | £86,250 | £76,250 |
| UK excluding London median annual salary | £45,000 | £45,000 | £70,000 |
| % change year-on-year | - | -35.71% | +40.00% |
All Process & Methodology Skills
UK
Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.
| 6 months to 21 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent vacancies with a requirement for process or methodology skills | 88,323 | 43,485 | 56,800 |
| As % of all permanent jobs advertised in the UK | 73.50% | 88.56% | 82.28% |
| Number of salaries quoted | 60,103 | 24,712 | 30,353 |
| 10th Percentile | £31,250 | £28,250 | £33,500 |
| 25th Percentile | £41,250 | £35,750 | £45,000 |
| Median annual salary (50th Percentile) | £60,000 | £54,793 | £60,000 |
| Median % change year-on-year | +9.50% | -8.68% | - |
| 75th Percentile | £77,500 | £75,000 | £78,750 |
| 90th Percentile | £100,000 | £95,000 | £97,500 |
| UK excluding London median annual salary | £55,000 | £46,000 | £54,000 |
| % change year-on-year | +19.57% | -14.81% | +1.41% |
Marketing Automation Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.
Marketing Automation Salary Trend
Salary distribution trend for jobs in the UK citing Marketing Automation.
Marketing Automation Salary Histogram
Salary distribution for jobs citing Marketing Automation over the 6 months to 21 October 2026.
Marketing Automation Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 21 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +1 | 224 | £45,000 | - | 61 |
| England | -29 | 217 | £45,000 | -5.26% | 190 |
| Work from Home | +2 | 99 | £45,000 | +18.03% | 74 |
| London | -25 | 77 | £55,000 | +10.00% | 139 |
| Wales | -5 | 67 | - | - | 5 |
| South East | -45 | 43 | £48,750 | +8.33% | 15 |
| North of England | -45 | 37 | £35,000 | -60.00% | 13 |
| North West | -24 | 33 | £35,000 | -70.83% | 12 |
| South West | -49 | 27 | £45,000 | +28.57% | 3 |
| Midlands | -33 | 23 | £43,750 | -16.67% | 14 |
| Scotland | +19 | 13 | £40,000 | - | 4 |
| East Midlands | -30 | 12 | £33,000 | -37.14% | 7 |
| West Midlands | -48 | 11 | £48,750 | -27.78% | 7 |
| East of England | -40 | 9 | £35,000 | - | 2 |
| Northern Ireland | - | 5 | £45,000 | - | 5 |
| Yorkshire | -29 | 4 | £37,500 | +3.45% | 1 |
Marketing Automation Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Processes & Methodologies
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | B2B | 51.3% | 163 |
| 2 | AI | 50.6% | 161 |
| 3 | CRM | 49.4% | 157 |
| 4 | Stakeholder Management | 41.5% | 132 |
| 5 | Demand Generation | 37.4% | 119 |
| 6 | B2B Marketing | 35.8% | 114 |
| 7 | A/B Testing | 28.9% | 92 |
| 8 | Actionable Insight | 27.7% | 88 |
| 9 | Data Analysis | 26.7% | 85 |
| 10 | Business Intelligence | 26.1% | 83 |
| 10 | Customer Segmentation | 26.1% | 83 |
| 12 | E-Commerce | 24.2% | 77 |
| 12 | Test Automation | 24.2% | 77 |
| 14 | SEO | 22.0% | 70 |
| 15 | Digital Marketing | 21.7% | 69 |
| 15 | Mathematics | 21.7% | 69 |
| 17 | Analytics | 21.1% | 67 |
| 17 | Regression Analysis | 21.1% | 67 |
| 19 | Creative Strategy | 20.8% | 66 |
| 19 | Mathematical Modelling | 20.8% | 66 |