Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 26 April 2026, with comparisons to the same periods in the previous two years.

6 months to
26 Apr 2026
Same period 2025 Same period 2024
Rank 572 572 839
Rank change year-on-year 0 +267 +27
Permanent jobs citing Marketing Automation 131 83 48
As % of all permanent jobs in the UK 0.15% 0.20% 0.050%
As % of the Processes & Methodologies category 0.20% 0.21% 0.059%
Number of salaries quoted 89 36 44
10th Percentile £32,500 £31,500 £31,250
25th Percentile £41,250 £36,250 £32,500
Median annual salary (50th Percentile) £52,500 £37,500 £50,250
Median % change year-on-year +40.00% -25.37% -19.60%
75th Percentile £57,500 £58,438 £63,750
90th Percentile £64,250 £78,750 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% -14.28%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 66,694 39,010 81,874
As % of all permanent jobs advertised in the UK 74.98% 92.82% 85.70%
Number of salaries quoted 41,292 22,669 59,633
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -10.57%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £98,750 £102,500 £92,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 26 April 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 26 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -26 122 £52,500 +40.00% 51
UK excluding London -42 87 £50,000 +33.33% 38
Work from Home +48 51 £52,500 +7.69% 26
London -7 37 £57,500 -13.21% 19
South East -32 19 £49,250 +9.44% 11
North of England -63 18 £50,000 +33.33% 12
South West -33 16 £50,000 +96.08% 2
Midlands -41 15 £42,500 -19.05% 8
East of England - 15 £55,000 - 3
West Midlands -24 14 £42,500 -19.05% 8
North West -22 8 £60,000 +81.82% 6
Yorkshire -66 7 £50,000 +33.33% 3
Wales - 3 £33,000 - 1
North East - 3 £37,500 - 3
East Midlands -62 1 £50,000 +11.11%
Northern Ireland - 1 £45,000 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (22.14%) CMS
2 15 (11.45%) WordPress
3 1 (0.76%) Drupal
Applications
1 13 (9.92%) Adobe Creative Suite
2 7 (5.34%) Microsoft Office
3 6 (4.58%) Microsoft PowerPoint
4 3 (2.29%) Adobe XD
5 2 (1.53%) Microsoft Excel
6 1 (0.76%) InDesign
6 1 (0.76%) Spreadsheet
Business Applications
1 5 (3.82%) Dynamics CRM
2 3 (2.29%) Salesforce CRM
3 2 (1.53%) Shopify
3 2 (1.53%) Workfront
4 1 (0.76%) Yoast SEO
Cloud Services
1 49 (37.40%) SaaS
2 16 (12.21%) Google Analytics
3 11 (8.40%) Google Ads
4 10 (7.63%) Google Data Studio
4 10 (7.63%) Google Tag Manager
5 7 (5.34%) Canva
6 5 (3.82%) Salesforce Sales Cloud
6 5 (3.82%) Salesforce Service Cloud
7 3 (2.29%) Figma
7 3 (2.29%) Power Platform
8 2 (1.53%) AWS
8 2 (1.53%) Azure
8 2 (1.53%) ChatGPT
8 2 (1.53%) Dynamics 365
8 2 (1.53%) GCP
8 2 (1.53%) Google Workspace
8 2 (1.53%) iPaaS
8 2 (1.53%) Salesforce Einstein
9 1 (0.76%) MailChimp
9 1 (0.76%) Microsoft 365
Communications & Networking
1 6 (4.58%) Broadband
2 4 (3.05%) SMS
3 3 (2.29%) NGN
Database & Business Intelligence
1 10 (7.63%) Looker
2 3 (2.29%) Metadata
3 2 (1.53%) Power BI
4 1 (0.76%) Geospatial Data
4 1 (0.76%) Relational Database
4 1 (0.76%) SQL Server
4 1 (0.76%) SQL Server Reporting Services
Development Applications
1 2 (1.53%) JIRA
2 1 (0.76%) GCC
General
1 131 (100.00%) Marketing
2 41 (31.30%) Analytical Skills
3 36 (27.48%) Social Skills
4 21 (16.03%) Organisational Skills
5 15 (11.45%) Brand Awareness
6 12 (9.16%) Advertising
7 10 (7.63%) Inclusion and Diversity
8 9 (6.87%) Finance
8 9 (6.87%) Manufacturing
9 6 (4.58%) Retail
10 5 (3.82%) Presentation Skills
11 4 (3.05%) Games
11 4 (3.05%) German Language
12 3 (2.29%) Influencing Skills
13 2 (1.53%) Legal
14 1 (0.76%) Banking
14 1 (0.76%) Documentation Skills
14 1 (0.76%) Law
14 1 (0.76%) Publishing
14 1 (0.76%) Spanish Language
Job Titles
1 46 (35.11%) Marketing Manager
2 14 (10.69%) Marketing Executive
3 12 (9.16%) CRM Specialist
4 10 (7.63%) CRM Manager
4 10 (7.63%) Marketing Automation Manager
5 8 (6.11%) Performance Manager
5 8 (6.11%) Senior
6 7 (5.34%) Automation Specialist
6 7 (5.34%) Marketing Specialist
6 7 (5.34%) Web Manager
7 6 (4.58%) Architect
7 6 (4.58%) Lead
8 5 (3.82%) Campaign Manager
8 5 (3.82%) Sales and Marketing Manager
8 5 (3.82%) Sales Manager
8 5 (3.82%) Salesforce Specialist
9 4 (3.05%) Campaign Marketing Manager
9 4 (3.05%) Marketing Administrator
9 4 (3.05%) Salesforce Administrator
9 4 (3.05%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (4.58%) HTML
2 4 (3.05%) CSS
3 1 (0.76%) .NET
3 1 (0.76%) ASP.NET
3 1 (0.76%) ASP.NET Web API
3 1 (0.76%) Lightning Web Components
3 1 (0.76%) Web Services
Miscellaneous
1 21 (16.03%) Marketing Technology
2 18 (13.74%) Social Media
3 13 (9.92%) Analytical Mindset
4 8 (6.11%) Onboarding
4 8 (6.11%) Smart City
4 8 (6.11%) Web Conferencing
5 7 (5.34%) Product Ownership
6 6 (4.58%) Podcast
6 6 (4.58%) Video Editing
7 5 (3.82%) Blog
8 2 (1.53%) Cloud Native
8 2 (1.53%) Enterprise Software
8 2 (1.53%) Over-the-Top Content
9 1 (0.76%) Digital Media
9 1 (0.76%) Graphic Design
9 1 (0.76%) Management Information System
9 1 (0.76%) Midjourney
9 1 (0.76%) PropTech
Processes & Methodologies
1 83 (63.36%) CRM
2 54 (41.22%) Analytics
2 54 (41.22%) B2B
3 40 (30.53%) Marketing Strategy
4 35 (26.72%) Demand Generation
5 32 (24.43%) Digital Marketing
5 32 (24.43%) Roadmaps
6 30 (22.90%) Project Management
7 26 (19.85%) Customer Experience
8 25 (19.08%) AI
8 25 (19.08%) SEO
9 24 (18.32%) Problem-Solving
10 22 (16.79%) Lead Generation
11 19 (14.50%) Integrated Marketing
12 18 (13.74%) Customer Engagement
13 17 (12.98%) B2B Marketing
13 17 (12.98%) Customer Acquisition
13 17 (12.98%) Personalization
14 15 (11.45%) Budget Management
14 15 (11.45%) Performance Metrics
Programming Languages
1 10 (7.63%) SQL
2 3 (2.29%) T-SQL
3 1 (0.76%) Apex Code
3 1 (0.76%) C#
3 1 (0.76%) JavaScript
Qualifications
1 17 (12.98%) Degree
2 6 (4.58%) Master's Degree
3 2 (1.53%) PMI Certification
3 2 (1.53%) PMP
4 1 (0.76%) MBA
4 1 (0.76%) Microsoft Certification
Quality Assurance & Compliance
1 21 (16.03%) GDPR
2 15 (11.45%) Data Quality
3 6 (4.58%) PERC
4 3 (2.29%) PMO
4 3 (2.29%) QA
5 2 (1.53%) Accessibility
Systems Management
1 1 (0.76%) Systems Management Server (SMS)
Vendors
1 55 (41.98%) Salesforce
2 39 (29.77%) Google
2 39 (29.77%) HubSpot
3 22 (16.79%) Pardot
4 18 (13.74%) Adobe
5 15 (11.45%) Microsoft
6 13 (9.92%) Salesforce Marketing Cloud
7 10 (7.63%) Braze
8 6 (4.58%) Facebook
8 6 (4.58%) Instagram
8 6 (4.58%) Marketo
9 3 (2.29%) Hotjar
10 2 (1.53%) SAP
11 1 (0.76%) dotdigital
11 1 (0.76%) MuleSoft
11 1 (0.76%) Scality
11 1 (0.76%) Veeam
11 1 (0.76%) YouTube