Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 15 August 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Aug 2026
Same period 2025 Same period 2024
Rank 621 586 771
Rank change year-on-year -35 +185 -54
Permanent jobs citing Marketing Automation 164 106 46
As % of all permanent jobs in the UK 0.15% 0.21% 0.055%
As % of the Processes & Methodologies category 0.21% 0.24% 0.068%
Number of salaries quoted 84 39 40
10th Percentile £33,425 £31,500 £32,500
25th Percentile £41,250 £35,000 £37,444
Median annual salary (50th Percentile) £47,500 £43,750 £60,000
Median % change year-on-year +8.57% -27.08% -11.76%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £65,875 £71,750 £87,625
UK excluding London median annual salary £45,000 £35,000 £70,000
% change year-on-year +28.57% -50.00% +40.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 78,311 44,508 67,246
As % of all permanent jobs advertised in the UK 73.48% 89.25% 80.98%
Number of salaries quoted 53,938 25,218 43,343
10th Percentile £30,775 £28,500 £31,250
25th Percentile £41,250 £36,750 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,000 £75,000
90th Percentile £100,000 £97,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £50,000
% change year-on-year +15.79% -5.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 15 August 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 15 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -64 120 £51,250 +17.14% 221
UK excluding London -56 110 £45,000 +28.57% 72
Work from Home +6 62 £47,500 +35.71% 100
London -37 43 £57,500 -0.43% 161
Wales - 29 £33,000 - 1
South East -44 18 £45,000 - 24
South West -65 18 £42,500 +21.43% 14
West Midlands -21 15 £52,500 - 4
Midlands -33 15 £52,500 - 10
North of England -37 15 £50,000 +51.52% 15
East of England -14 9 £55,000 - 7
Yorkshire -29 7 £46,250 - 3
North West -7 5 £60,000 +81.82% 12
Northern Ireland - 5 £45,000 - 1
North East - 3 £37,500 -
Scotland +4 1 - - 3

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (11.59%) CMS
2 8 (4.88%) WordPress
3 2 (1.22%) Confluence
3 2 (1.22%) Drupal
4 1 (0.61%) Headless CMS
Applications
1 27 (16.46%) Microsoft Excel
2 9 (5.49%) Adobe Creative Suite
3 6 (3.66%) Microsoft PowerPoint
4 5 (3.05%) Microsoft Office
5 3 (1.83%) Adobe XD
6 2 (1.22%) Adobe Premiere
6 2 (1.22%) CapCut
7 1 (0.61%) Elementor
7 1 (0.61%) MS Visio
Business Applications
1 9 (5.49%) Salesforce CRM
2 5 (3.05%) Workfront
3 4 (2.44%) Shopify
4 3 (1.83%) Dynamics CRM
5 2 (1.22%) Academy Revenues and Benefits
6 1 (0.61%) FastStats
6 1 (0.61%) FastStats PeopleStage
6 1 (0.61%) Sage X3
Cloud Services
1 66 (40.24%) SaaS
2 39 (23.78%) Google Ads
3 31 (18.90%) Meta Ads
4 12 (7.32%) Google Analytics
5 7 (4.27%) Canva
5 7 (4.27%) Google Data Studio
5 7 (4.27%) Google Tag Manager
6 5 (3.05%) Figma
7 4 (2.44%) iPaaS
7 4 (2.44%) Salesforce Sales Cloud
8 3 (1.83%) ChatGPT
9 2 (1.22%) Anthropic Claude
9 2 (1.22%) AWS
9 2 (1.22%) Azure
9 2 (1.22%) Bloomreach
9 2 (1.22%) GCP
9 2 (1.22%) Power Platform
9 2 (1.22%) Salesforce Einstein
10 1 (0.61%) GitHub
10 1 (0.61%) Google Workspace
Communications & Networking
1 8 (4.88%) Broadband
2 7 (4.27%) SMS
3 4 (2.44%) NGN
Database & Business Intelligence
1 8 (4.88%) Looker
2 4 (2.44%) Metadata
3 2 (1.22%) Power BI
4 1 (0.61%) Data Mining
4 1 (0.61%) Data Warehouse
4 1 (0.61%) Geospatial Data
Development Applications
1 7 (4.27%) JIRA
2 1 (0.61%) Bitbucket
2 1 (0.61%) Claude Code
2 1 (0.61%) GCC
General
1 164 (100.00%) Marketing
2 60 (36.59%) Analytical Skills
3 43 (26.22%) Finance
4 39 (23.78%) Social Skills
5 19 (11.59%) Organisational Skills
6 13 (7.93%) Advertising
7 10 (6.10%) Inclusion and Diversity
8 8 (4.88%) Manufacturing
9 7 (4.27%) Brand Awareness
9 7 (4.27%) Presentation Skills
10 6 (3.66%) Influencing Skills
11 5 (3.05%) German Language
12 4 (2.44%) Retail
13 3 (1.83%) Legal
13 3 (1.83%) Publishing
14 2 (1.22%) Games
14 2 (1.22%) Law
14 2 (1.22%) Local Government
14 2 (1.22%) Pharmaceutical
15 1 (0.61%) Public Sector
Job Titles
1 42 (25.61%) Marketing Manager
2 36 (21.95%) Senior
3 11 (6.71%) Marketing Automation Manager
4 10 (6.10%) Marketing Executive
5 8 (4.88%) CRM Manager
5 8 (4.88%) Marketing Specialist
5 8 (4.88%) Performance Manager
6 7 (4.27%) CRM Specialist
6 7 (4.27%) Sales and Marketing Manager
6 7 (4.27%) Sales Manager
7 6 (3.66%) Consultant
7 6 (3.66%) Lead
7 6 (3.66%) Web Manager
8 5 (3.05%) Administrator
8 5 (3.05%) Cloud Administrator
8 5 (3.05%) Marketing Administrator
8 5 (3.05%) Salesforce Administrator
9 4 (2.44%) Ad Operations Executive
9 4 (2.44%) Product Owner
9 4 (2.44%) Senior Manager
Libraries, Frameworks & Software Standards
1 10 (6.10%) HTML
2 5 (3.05%) CSS
3 1 (0.61%) Django
3 1 (0.61%) Flutter
3 1 (0.61%) HTML5 Canvas
3 1 (0.61%) Lightning Web Components
3 1 (0.61%) React
3 1 (0.61%) React Native
3 1 (0.61%) REST
Miscellaneous
1 31 (18.90%) Onboarding
1 31 (18.90%) Social Media
2 29 (17.68%) Marketing Technology
3 12 (7.32%) Analytical Mindset
4 10 (6.10%) Product Ownership
5 7 (4.27%) Video Editing
5 7 (4.27%) Web Conferencing
6 5 (3.05%) Educational Technology
7 4 (2.44%) Blog
7 4 (2.44%) Over-the-Top Content
7 4 (2.44%) Podcast
7 4 (2.44%) Smart City
8 3 (1.83%) Cloud Native
9 2 (1.22%) Augmented Reality
9 2 (1.22%) Biopharmaceutical
9 2 (1.22%) Enterprise Software
9 2 (1.22%) Management Information System
9 2 (1.22%) Multi-touch
9 2 (1.22%) SystemC
10 1 (0.61%) FMCG
Processes & Methodologies
1 83 (50.61%) B2B
2 79 (48.17%) CRM
3 58 (35.37%) Demand Generation
4 57 (34.76%) AI
5 51 (31.10%) B2B Marketing
6 44 (26.83%) Marketing Strategy
7 43 (26.22%) Stakeholder Management
8 42 (25.61%) Analytics
8 42 (25.61%) E-Commerce
9 38 (23.17%) Data Analysis
10 36 (21.95%) A/B Testing
11 34 (20.73%) Actionable Insight
12 32 (19.51%) SEO
13 30 (18.29%) Digital Marketing
14 29 (17.68%) Business Intelligence
14 29 (17.68%) Creative Strategy
14 29 (17.68%) Test Automation
15 27 (16.46%) Customer Segmentation
15 27 (16.46%) Regression Analysis
15 27 (16.46%) Roadmaps
Programming Languages
1 46 (28.05%) SQL
2 5 (3.05%) JavaScript
3 1 (0.61%) Apex Code
3 1 (0.61%) Python
Qualifications
1 12 (7.32%) Degree
2 4 (2.44%) Master's Degree
3 3 (1.83%) MBA
3 3 (1.83%) Security Cleared
4 2 (1.22%) PMI Certification
4 2 (1.22%) PMP
5 1 (0.61%) Computer Science Degree
Quality Assurance & Compliance
1 28 (17.07%) GDPR
2 22 (13.41%) Data Quality
3 6 (3.66%) PERC
4 5 (3.05%) QA
5 4 (2.44%) Accessibility
6 2 (1.22%) PMO
7 1 (0.61%) Actionable Recommendations
7 1 (0.61%) ISO 9001
7 1 (0.61%) ISO/IEC 27001
7 1 (0.61%) ISO/IEC 42001
7 1 (0.61%) WCAG
Systems Management
1 1 (0.61%) Progress Chef
1 1 (0.61%) Systems Management Server (SMS)
Vendors
1 58 (35.37%) Google
2 57 (34.76%) HubSpot
3 54 (32.93%) Salesforce
4 35 (21.34%) Microsoft
5 22 (13.41%) Marketo
6 20 (12.20%) Adobe
6 20 (12.20%) Pardot
7 18 (10.98%) Salesforce Marketing Cloud
8 11 (6.71%) Braze
8 11 (6.71%) Instagram
9 9 (5.49%) Facebook
10 3 (1.83%) Hotjar
11 2 (1.22%) SAP
12 1 (0.61%) Apteco
12 1 (0.61%) dotdigital
12 1 (0.61%) Optimizely
12 1 (0.61%) Oracle
12 1 (0.61%) Sage
12 1 (0.61%) TikTok