Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 25 September 2026, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2026
Same period 2025 Same period 2024
Rank 543 587 749
Rank change year-on-year +44 +162 -60
Permanent jobs citing Marketing Automation 274 94 28
As % of all permanent jobs in the UK 0.23% 0.19% 0.036%
As % of the Processes & Methodologies category 0.32% 0.21% 0.045%
Number of salaries quoted 120 41 23
10th Percentile £33,750 £35,000 £32,800
25th Percentile £41,250 £36,250 £40,282
Median annual salary (50th Percentile) £46,250 £47,500 £70,000
Median % change year-on-year -2.63% -32.14% -5.72%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £71,375 £86,250 £90,500
UK excluding London median annual salary £45,000 £46,250 £70,000
% change year-on-year -2.70% -33.93% +33.33%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,591 43,838 62,686
As % of all permanent jobs advertised in the UK 73.02% 88.74% 81.52%
Number of salaries quoted 59,105 24,621 34,654
10th Percentile £31,250 £28,500 £32,500
25th Percentile £41,750 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,560
Median % change year-on-year +9.09% -4.45% -4.07%
75th Percentile £80,000 £75,000 £77,500
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 25 September 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 25 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +4 200 £45,000 -2.70% 129
England -33 185 £47,500 - 318
Work from Home +20 89 £45,000 +9.09% 135
Wales -10 62 £33,000 -30.53%
London -23 59 £55,000 +4.76% 219
South East -47 33 £47,500 +5.56% 48
North of England -42 32 £37,500 -68.75% 28
South West -55 30 £45,000 +28.57% 5
North West -7 25 £48,000 -60.00% 22
Midlands -26 23 £52,500 - 23
West Midlands -30 19 £52,500 -12.50% 13
Scotland +14 9 £40,000 - 9
East of England -21 6 £42,500 - 9
Yorkshire -33 5 £38,000 -24.00% 6
Northern Ireland - 5 £45,000 - 9
East Midlands -30 4 - - 10
North East - 2 £37,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (8.03%) CMS
2 16 (5.84%) WordPress
3 8 (2.92%) Confluence
4 4 (1.46%) Drupal
5 3 (1.09%) Adobe Experience Manager
6 1 (0.36%) Headless CMS
Applications
1 61 (22.26%) Microsoft Excel
2 9 (3.28%) Microsoft PowerPoint
3 8 (2.92%) Adobe Creative Suite
4 5 (1.82%) Microsoft Office
5 3 (1.09%) MS Visio
6 2 (0.73%) Adobe Premiere
6 2 (0.73%) Adobe XD
6 2 (0.73%) CapCut
7 1 (0.36%) Elementor
7 1 (0.36%) InDesign
Business Applications
1 13 (4.74%) Dynamics CRM
1 13 (4.74%) Salesforce CRM
2 6 (2.19%) Workfront
3 2 (0.73%) Academy Revenues and Benefits
3 2 (0.73%) Adobe Campaign
3 2 (0.73%) Sage X3
3 2 (0.73%) Shopify
4 1 (0.36%) FastStats
4 1 (0.36%) FastStats PeopleStage
Cloud Services
1 113 (41.24%) SaaS
2 76 (27.74%) Google Ads
3 65 (23.72%) Meta Ads
4 22 (8.03%) Google Analytics
5 7 (2.55%) Canva
5 7 (2.55%) Google Tag Manager
6 6 (2.19%) Anthropic Claude
6 6 (2.19%) ChatGPT
7 5 (1.82%) Google Data Studio
7 5 (1.82%) Microsoft 365
7 5 (1.82%) Microsoft Advertising
8 4 (1.46%) Figma
8 4 (1.46%) Power Platform
9 3 (1.09%) Bloomreach
9 3 (1.09%) iPaaS
9 3 (1.09%) Lucidchart
10 2 (0.73%) Salesforce Einstein
11 1 (0.36%) GitHub
11 1 (0.36%) GitHub Copilot
11 1 (0.36%) MailChimp
Communications & Networking
1 11 (4.01%) SMS
2 8 (2.92%) Internet
3 4 (1.46%) Broadband
4 1 (0.36%) NGN
Database & Business Intelligence
1 7 (2.55%) Looker
2 4 (1.46%) Power BI
3 3 (1.09%) Metadata
4 1 (0.36%) Data Mining
4 1 (0.36%) Data Warehouse
4 1 (0.36%) Geospatial Data
Development Applications
1 13 (4.74%) JIRA
2 1 (0.36%) Bitbucket
2 1 (0.36%) Claude Code
2 1 (0.36%) GCC
General
1 274 (100.00%) Marketing
2 112 (40.88%) Analytical Skills
3 86 (31.39%) Finance
4 71 (25.91%) Social Skills
5 30 (10.95%) Advertising
5 30 (10.95%) Organisational Skills
6 14 (5.11%) Brand Awareness
7 12 (4.38%) Inclusion and Diversity
8 11 (4.01%) Manufacturing
9 10 (3.65%) Law
10 8 (2.92%) Pharmaceutical
10 8 (2.92%) Presentation Skills
10 8 (2.92%) Publishing
11 7 (2.55%) Legal
12 6 (2.19%) German Language
13 5 (1.82%) Influencing Skills
14 3 (1.09%) Retail
15 2 (0.73%) Local Government
15 2 (0.73%) Spanish Language
15 2 (0.73%) Telecoms
Job Titles
1 89 (32.48%) Marketing Manager
2 71 (25.91%) Senior
3 20 (7.30%) Marketing Automation Manager
3 20 (7.30%) Marketing Executive
4 13 (4.74%) Marketing Specialist
5 11 (4.01%) Campaign Manager
5 11 (4.01%) CRM Manager
5 11 (4.01%) Lead
6 10 (3.65%) CRM Specialist
6 10 (3.65%) Performance Manager
6 10 (3.65%) Senior Manager
7 9 (3.28%) Digital Marketing Manager
7 9 (3.28%) Sales and Marketing Manager
7 9 (3.28%) Sales Manager
8 8 (2.92%) CRM Executive
8 8 (2.92%) Marketing Director
8 8 (2.92%) Trainee
9 7 (2.55%) Account Manager
10 6 (2.19%) Consultant
10 6 (2.19%) Traffic Manager
Libraries, Frameworks & Software Standards
1 18 (6.57%) HTML
2 6 (2.19%) CSS
3 3 (1.09%) Flutter
3 3 (1.09%) React Native
3 3 (1.09%) REST
4 1 (0.36%) Django
4 1 (0.36%) HTML5 Canvas
4 1 (0.36%) React
Miscellaneous
1 65 (23.72%) Onboarding
2 54 (19.71%) Social Media
3 40 (14.60%) Marketing Technology
4 21 (7.66%) Web Conferencing
5 15 (5.47%) Product Ownership
6 14 (5.11%) Analytical Mindset
7 10 (3.65%) Blog
8 9 (3.28%) Self-Motivation
9 8 (2.92%) Biopharmaceutical
10 7 (2.55%) Video Editing
11 6 (2.19%) Educational Technology
12 5 (1.82%) AI Agents
12 5 (1.82%) Operational Technology
12 5 (1.82%) Podcast
13 3 (1.09%) Mobile App
13 3 (1.09%) Multi-touch
13 3 (1.09%) Over-the-Top Content
14 2 (0.73%) Data Structures
14 2 (0.73%) Enterprise Software
14 2 (0.73%) SystemC
Processes & Methodologies
1 143 (52.19%) B2B
2 133 (48.54%) AI
3 132 (48.18%) CRM
4 112 (40.88%) Stakeholder Management
5 110 (40.15%) Demand Generation
6 102 (37.23%) B2B Marketing
7 77 (28.10%) Data Analysis
8 73 (26.64%) E-Commerce
9 71 (25.91%) A/B Testing
9 71 (25.91%) Actionable Insight
10 69 (25.18%) Business Intelligence
11 68 (24.82%) Customer Segmentation
12 65 (23.72%) Test Automation
13 64 (23.36%) SEO
14 63 (22.99%) Analytics
15 62 (22.63%) Digital Marketing
15 62 (22.63%) Marketing Strategy
16 60 (21.90%) Regression Analysis
17 59 (21.53%) Mathematics
17 59 (21.53%) Planning and Forecasting
Programming Languages
1 88 (32.12%) SQL
2 6 (2.19%) JavaScript
3 1 (0.36%) Python
Qualifications
1 22 (8.03%) Degree
2 11 (4.01%) Master's Degree
2 11 (4.01%) MBA
3 3 (1.09%) Computer Science Degree
3 3 (1.09%) Security Cleared
4 2 (0.73%) PMI Certification
4 2 (0.73%) PMP
5 1 (0.36%) DBS Check
Quality Assurance & Compliance
1 35 (12.77%) Data Quality
2 31 (11.31%) GDPR
3 11 (4.01%) Accessibility
4 6 (2.19%) QA
5 5 (1.82%) PERC
6 2 (0.73%) Actionable Recommendations
6 2 (0.73%) PMO
7 1 (0.36%) GRC
7 1 (0.36%) ISO 9001
7 1 (0.36%) ISO/IEC 27001
7 1 (0.36%) ISO/IEC 42001
7 1 (0.36%) WCAG
Systems Management
1 2 (0.73%) Systems Management Server (SMS)
2 1 (0.36%) Progress Chef
Vendors
1 103 (37.59%) Google
2 82 (29.93%) HubSpot
3 78 (28.47%) Microsoft
4 67 (24.45%) Salesforce
5 30 (10.95%) Marketo
6 23 (8.39%) Adobe
6 23 (8.39%) Salesforce Marketing Cloud
7 22 (8.03%) Pardot
8 11 (4.01%) Braze
8 11 (4.01%) Instagram
9 9 (3.28%) Facebook
10 4 (1.46%) Sage
11 3 (1.09%) dotdigital
11 3 (1.09%) Oracle
12 2 (0.73%) Hotjar
12 2 (0.73%) Optimizely
13 1 (0.36%) Apteco
13 1 (0.36%) TikTok