Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 1 September 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Sep 2026
Same period 2025 Same period 2024
Rank 610 577 776
Rank change year-on-year -33 +199 -79
Permanent jobs citing Marketing Automation 188 102 36
As % of all permanent jobs in the UK 0.17% 0.20% 0.044%
As % of the Processes & Methodologies category 0.23% 0.23% 0.055%
Number of salaries quoted 86 41 32
10th Percentile £34,375 £32,500 £32,500
25th Percentile £41,250 £36,250 £33,625
Median annual salary (50th Percentile) £45,000 £46,250 £61,250
Median % change year-on-year -2.70% -24.49% -13.73%
75th Percentile £57,500 £60,000 £72,500
90th Percentile £65,625 £73,750 £86,750
UK excluding London median annual salary £45,000 £42,500 £70,000
% change year-on-year +5.88% -39.29% +40.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 80,269 44,315 65,850
As % of all permanent jobs advertised in the UK 73.06% 88.64% 80.88%
Number of salaries quoted 55,761 25,263 40,217
10th Percentile £31,250 £28,500 £31,250
25th Percentile £41,250 £36,250 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £56,000
Median % change year-on-year +9.09% -1.79% -6.67%
75th Percentile £78,750 £75,000 £75,000
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £51,000
% change year-on-year +15.79% -6.86% -6.87%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 1 September 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 1 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -39 131 £45,000 +5.88% 84
England -85 127 £48,750 +8.33% 240
Work from Home +15 64 £45,000 +28.57% 114
Wales -21 46 £33,000 -30.53%
London -34 46 £57,500 -0.43% 176
South West -61 22 £45,000 +28.57% 15
South East -52 19 £46,250 +2.78% 23
North of England -39 16 £40,500 -4.71% 23
West Midlands -15 15 £52,500 - 4
Midlands -40 15 £52,500 - 10
North West -14 8 £60,000 +64.38% 14
East of England -19 7 £52,500 - 4
Yorkshire -38 5 £40,500 -19.00% 8
Northern Ireland - 5 £45,000 - 6
North East - 3 £37,500 - 1
Scotland -4 1 - - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 15 (7.98%) CMS
2 10 (5.32%) WordPress
3 4 (2.13%) Confluence
4 2 (1.06%) Drupal
5 1 (0.53%) Headless CMS
Applications
1 44 (23.40%) Microsoft Excel
2 8 (4.26%) Adobe Creative Suite
3 6 (3.19%) Microsoft PowerPoint
4 5 (2.66%) Microsoft Office
5 3 (1.60%) Adobe XD
6 2 (1.06%) Adobe Premiere
6 2 (1.06%) CapCut
7 1 (0.53%) Elementor
7 1 (0.53%) MS Visio
Business Applications
1 12 (6.38%) Salesforce CRM
2 5 (2.66%) Dynamics CRM
2 5 (2.66%) Workfront
3 3 (1.60%) Shopify
4 2 (1.06%) Academy Revenues and Benefits
5 1 (0.53%) FastStats
5 1 (0.53%) FastStats PeopleStage
5 1 (0.53%) Sage X3
Cloud Services
1 82 (43.62%) SaaS
2 56 (29.79%) Google Ads
3 48 (25.53%) Meta Ads
4 13 (6.91%) Google Analytics
5 7 (3.72%) Canva
5 7 (3.72%) Google Data Studio
5 7 (3.72%) Google Tag Manager
6 5 (2.66%) Figma
7 4 (2.13%) iPaaS
7 4 (2.13%) Salesforce Sales Cloud
8 3 (1.60%) ChatGPT
9 2 (1.06%) Anthropic Claude
9 2 (1.06%) Bloomreach
9 2 (1.06%) Power Platform
9 2 (1.06%) Salesforce Einstein
10 1 (0.53%) Contentsquare
10 1 (0.53%) dbt
10 1 (0.53%) n8n
10 1 (0.53%) Smartsheet
10 1 (0.53%) Zapier
Communications & Networking
1 10 (5.32%) SMS
2 8 (4.26%) Broadband
3 4 (2.13%) NGN
Database & Business Intelligence
1 8 (4.26%) Looker
2 4 (2.13%) Metadata
3 2 (1.06%) Power BI
4 1 (0.53%) Data Mining
4 1 (0.53%) Data Warehouse
4 1 (0.53%) Geospatial Data
Development Applications
1 9 (4.79%) JIRA
2 1 (0.53%) Bitbucket
2 1 (0.53%) Claude Code
2 1 (0.53%) GCC
General
1 188 (100.00%) Marketing
2 79 (42.02%) Analytical Skills
3 59 (31.38%) Finance
4 43 (22.87%) Social Skills
5 20 (10.64%) Organisational Skills
6 11 (5.85%) Advertising
7 9 (4.79%) Inclusion and Diversity
7 9 (4.79%) Manufacturing
8 8 (4.26%) Presentation Skills
9 7 (3.72%) Brand Awareness
10 6 (3.19%) Influencing Skills
11 5 (2.66%) German Language
11 5 (2.66%) Legal
11 5 (2.66%) Publishing
12 4 (2.13%) Law
12 4 (2.13%) Pharmaceutical
13 3 (1.60%) Retail
14 2 (1.06%) Games
14 2 (1.06%) Local Government
15 1 (0.53%) Telecoms
Job Titles
1 53 (28.19%) Senior
2 47 (25.00%) Marketing Manager
3 12 (6.38%) Marketing Automation Manager
4 10 (5.32%) Marketing Executive
5 9 (4.79%) CRM Manager
5 9 (4.79%) Marketing Specialist
6 8 (4.26%) Sales and Marketing Manager
6 8 (4.26%) Sales Manager
7 7 (3.72%) CRM Specialist
7 7 (3.72%) Lead
8 6 (3.19%) Consultant
8 6 (3.19%) Performance Manager
8 6 (3.19%) Senior Manager
9 5 (2.66%) Administrator
9 5 (2.66%) Campaign Manager
9 5 (2.66%) Cloud Administrator
9 5 (2.66%) Marketing Administrator
9 5 (2.66%) Salesforce Administrator
10 4 (2.13%) Product Owner
10 4 (2.13%) Technical Consultant
Libraries, Frameworks & Software Standards
1 12 (6.38%) HTML
2 5 (2.66%) CSS
3 1 (0.53%) Django
3 1 (0.53%) Flutter
3 1 (0.53%) HTML5 Canvas
3 1 (0.53%) Lightning Web Components
3 1 (0.53%) React
3 1 (0.53%) React Native
3 1 (0.53%) REST
Miscellaneous
1 50 (26.60%) Onboarding
2 32 (17.02%) Social Media
3 29 (15.43%) Marketing Technology
4 12 (6.38%) Analytical Mindset
4 12 (6.38%) Product Ownership
5 9 (4.79%) Web Conferencing
6 7 (3.72%) Video Editing
7 6 (3.19%) Educational Technology
8 4 (2.13%) Biopharmaceutical
8 4 (2.13%) Blog
8 4 (2.13%) Over-the-Top Content
8 4 (2.13%) Podcast
9 3 (1.60%) AI Agents
9 3 (1.60%) Smart City
10 2 (1.06%) Augmented Reality
10 2 (1.06%) Cloud Native
10 2 (1.06%) Enterprise Software
10 2 (1.06%) Multi-touch
10 2 (1.06%) Self-Motivation
10 2 (1.06%) SystemC
Processes & Methodologies
1 101 (53.72%) B2B
2 89 (47.34%) CRM
3 79 (42.02%) AI
4 76 (40.43%) Demand Generation
5 69 (36.70%) B2B Marketing
6 66 (35.11%) Stakeholder Management
7 58 (30.85%) E-Commerce
8 54 (28.72%) Data Analysis
9 53 (28.19%) A/B Testing
9 53 (28.19%) Actionable Insight
10 49 (26.06%) Business Intelligence
10 49 (26.06%) Customer Segmentation
11 46 (24.47%) Test Automation
12 44 (23.40%) Analytics
12 44 (23.40%) Creative Strategy
12 44 (23.40%) Marketing Strategy
12 44 (23.40%) Regression Analysis
13 43 (22.87%) Mathematical Modelling
13 43 (22.87%) Planning and Forecasting
13 43 (22.87%) Standard Deviation
Programming Languages
1 66 (35.11%) SQL
2 5 (2.66%) JavaScript
3 1 (0.53%) Apex Code
3 1 (0.53%) Python
Qualifications
1 13 (6.91%) Degree
2 5 (2.66%) Master's Degree
2 5 (2.66%) MBA
3 3 (1.60%) Security Cleared
4 2 (1.06%) PMI Certification
4 2 (1.06%) PMP
5 1 (0.53%) Computer Science Degree
Quality Assurance & Compliance
1 32 (17.02%) GDPR
2 26 (13.83%) Data Quality
3 8 (4.26%) PERC
4 7 (3.72%) QA
5 5 (2.66%) Accessibility
6 2 (1.06%) Actionable Recommendations
6 2 (1.06%) PMO
7 1 (0.53%) ISO 9001
7 1 (0.53%) ISO/IEC 27001
7 1 (0.53%) ISO/IEC 42001
7 1 (0.53%) WCAG
Systems Management
1 1 (0.53%) Progress Chef
1 1 (0.53%) Systems Management Server (SMS)
Vendors
1 76 (40.43%) Google
2 59 (31.38%) HubSpot
3 54 (28.72%) Salesforce
4 53 (28.19%) Microsoft
5 22 (11.70%) Marketo
6 21 (11.17%) Salesforce Marketing Cloud
7 19 (10.11%) Adobe
8 18 (9.57%) Pardot
9 11 (5.85%) Braze
9 11 (5.85%) Instagram
10 9 (4.79%) Facebook
11 3 (1.60%) Hotjar
12 1 (0.53%) Apteco
12 1 (0.53%) dotdigital
12 1 (0.53%) Optimizely
12 1 (0.53%) Oracle
12 1 (0.53%) Sage
12 1 (0.53%) SAP
12 1 (0.53%) TikTok