Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 20 October 2026, with comparisons to the same periods in the previous two years.

	6 months to 20 Oct 2026	Same period 2025	Same period 2024
Rank	523	562	728
Rank change year-on-year	+39	+166	-51
Permanent jobs citing Marketing Automation	311	99	22
As % of all permanent jobs in the UK	0.26%	0.20%	0.032%
As % of the Processes & Methodologies category	0.35%	0.23%	0.039%
Number of salaries quoted	135	44	16
10^th Percentile	£33,750	£35,000	£38,043
25^th Percentile	£41,250	£41,156	£60,000
Median annual salary (50^th Percentile)	£45,000	£47,500	£70,000
Median % change year-on-year	-5.26%	-32.14%	-1.41%
75^th Percentile	£56,875	£63,125	£72,500
90^th Percentile	£72,000	£86,250	£76,250
UK excluding London median annual salary	£45,000	£45,000	£70,000
% change year-on-year	-	-35.71%	+40.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

	6 months to 20 Oct 2026	Same period 2025	Same period 2024
Permanent vacancies with a requirement for process or methodology skills	88,265	43,249	56,864
As % of all permanent jobs advertised in the UK	73.49%	88.58%	82.25%
Number of salaries quoted	59,974	24,564	30,381
10^th Percentile	£31,250	£28,250	£33,500
25^th Percentile	£41,250	£35,750	£45,000
Median annual salary (50^th Percentile)	£60,000	£54,500	£60,000
Median % change year-on-year	+10.09%	-9.17%	-
75^th Percentile	£77,500	£75,000	£78,750
90^th Percentile	£100,000	£95,000	£97,500
UK excluding London median annual salary	£55,000	£46,000	£54,000
% change year-on-year	+19.57%	-14.81%	+0.93%

Marketing Automation Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Marketing Automation Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 20 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 20 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Matching Permanent IT Job Ads	Median Salary Past 6 Months	Median Salary % Change on Same Period Last Year	Live Jobs
UK excluding London	+28	217	£45,000	-	58
England	-26	210	£47,500	-	192
Work from Home	+13	98	£45,000	+18.03%	77
London	-44	77	£55,000	+10.00%	144
Wales	-8	67	-	-	4
South East	-38	40	£50,000	+11.11%	16
North of England	-45	35	£35,000	-60.00%	12
North West	-18	31	£35,000	-70.83%	11
South West	-59	26	£45,000	+28.57%	2
Midlands	-37	23	£43,750	-16.67%	13
Scotland	+20	13	£40,000	-	4
East Midlands	-33	12	£33,000	-37.14%	7
West Midlands	-51	11	£48,750	-27.78%	6
East of England	-39	8	£35,000	-	2
Northern Ireland	-	5	£45,000	-	5
Yorkshire	-36	4	£37,500	+3.45%	1

Marketing Automation Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 20 October 2026, job vacancies citing Marketing Automation also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Automation.

Rank	Skill	Share	Job Ads
1	B2B	52.1%	162
2	AI	50.5%	157
3	CRM	49.2%	153
4	Stakeholder Management	42.1%	131
5	Demand Generation	38.3%	119
6	SaaS	37.6%	117
7	B2B Marketing	36.3%	113
8	Google	34.1%	106
9	SQL	32.2%	100
10	A/B Testing	28.6%	89
11	Actionable Insight	28.3%	88
11	HubSpot	28.3%	88
13	Google Ads	27.7%	86
14	Data Analysis	27.0%	84
14	Microsoft	27.0%	84
16	Business Intelligence	26.7%	83
16	Customer Segmentation	26.7%	83
18	E-Commerce	24.8%	77
18	Test Automation	24.8%	77
20	Meta Ads	23.5%	73
21	Salesforce	22.5%	70
22	Mathematics	22.2%	69
22	SEO	22.2%	69
24	Analytics	21.5%	67
24	Digital Marketing	21.5%	67
24	Microsoft Excel	21.5%	67
24	Regression Analysis	21.5%	67
28	Creative Strategy	21.2%	66
28	Mathematical Modelling	21.2%	66
28	Planning and Forecasting	21.2%	66

Marketing Automation Co-Occurring Skills & Capabilities by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	B2B	52.1%	162
2	AI	50.5%	157
3	CRM	49.2%	153
4	Stakeholder Management	42.1%	131
5	Demand Generation	38.3%	119
6	B2B Marketing	36.3%	113
7	A/B Testing	28.6%	89
8	Actionable Insight	28.3%	88
9	Data Analysis	27.0%	84
10	Business Intelligence	26.7%	83
10	Customer Segmentation	26.7%	83
12	E-Commerce	24.8%	77
12	Test Automation	24.8%	77
14	Mathematics	22.2%	69
14	SEO	22.2%	69
16	Analytics	21.5%	67
16	Digital Marketing	21.5%	67
16	Regression Analysis	21.5%	67
19	Creative Strategy	21.2%	66
19	Mathematical Modelling	21.2%	66