Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 2 October 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Oct 2026
Same period 2025 Same period 2024
Rank 532 584 756
Rank change year-on-year +52 +172 -77
Permanent jobs citing Marketing Automation 289 94 27
As % of all permanent jobs in the UK 0.24% 0.19% 0.036%
As % of the Processes & Methodologies category 0.33% 0.21% 0.044%
Number of salaries quoted 130 43 21
10th Percentile £33,750 £35,000 £34,000
25th Percentile £41,250 £37,188 £52,500
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -9.68%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £71,375 £84,500 £87,500
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,437 44,202 61,341
As % of all permanent jobs advertised in the UK 73.18% 89.12% 81.82%
Number of salaries quoted 59,483 24,460 33,440
10th Percentile £31,250 £28,500 £32,500
25th Percentile £41,500 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £58,465
Median % change year-on-year +9.09% -5.93% -2.56%
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £96,250 £96,250
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 2 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 2 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +14 207 £45,000 - 157
England -27 199 £46,250 -2.63% 361
Work from Home +32 95 £45,000 +4.35% 149
London -28 67 £55,000 +10.00% 249
Wales -16 61 £33,000 -30.53% 5
South East -40 36 £47,500 +5.56% 59
North of England -39 33 £37,500 -68.75% 38
South West -48 30 £45,000 +28.57% 4
North West -11 26 £48,000 -60.00% 29
Midlands -29 26 £45,000 -14.29% 21
West Midlands -26 20 £48,750 -27.78% 12
Scotland +15 10 £40,000 - 13
East Midlands -35 6 £30,000 -42.86% 9
East of England -40 6 £42,500 - 10
Yorkshire -30 5 £38,000 -24.00% 9
Northern Ireland - 5 £45,000 - 10
North East - 2 £37,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (7.27%) CMS
2 17 (5.88%) WordPress
3 8 (2.77%) Confluence
4 4 (1.38%) Drupal
5 3 (1.04%) Adobe Experience Manager
6 1 (0.35%) Headless CMS
Applications
1 61 (21.11%) Microsoft Excel
2 9 (3.11%) Microsoft PowerPoint
3 7 (2.42%) Adobe Creative Suite
4 5 (1.73%) Microsoft Office
5 3 (1.04%) MS Visio
6 2 (0.69%) Adobe Premiere
6 2 (0.69%) CapCut
7 1 (0.35%) Adobe XD
7 1 (0.35%) Elementor
7 1 (0.35%) InDesign
Business Applications
1 14 (4.84%) Dynamics CRM
2 13 (4.50%) Salesforce CRM
3 5 (1.73%) Workfront
4 3 (1.04%) FastStats
4 3 (1.04%) FastStats PeopleStage
5 2 (0.69%) Academy Revenues and Benefits
5 2 (0.69%) Adobe Campaign
5 2 (0.69%) Sage X3
5 2 (0.69%) Shopify
Cloud Services
1 115 (39.79%) SaaS
2 77 (26.64%) Google Ads
3 66 (22.84%) Meta Ads
4 21 (7.27%) Google Analytics
5 7 (2.42%) Canva
5 7 (2.42%) Google Tag Manager
6 6 (2.08%) Anthropic Claude
6 6 (2.08%) ChatGPT
6 6 (2.08%) Power Platform
7 5 (1.73%) Microsoft 365
7 5 (1.73%) Microsoft Advertising
8 4 (1.38%) Google Data Studio
9 3 (1.04%) Bloomreach
9 3 (1.04%) Figma
9 3 (1.04%) Lucidchart
10 2 (0.69%) Dynamics 365
10 2 (0.69%) iPaaS
10 2 (0.69%) Salesforce Einstein
10 2 (0.69%) Salesforce Sales Cloud
11 1 (0.35%) dbt
Communications & Networking
1 11 (3.81%) SMS
2 8 (2.77%) Internet
3 3 (1.04%) Broadband
4 1 (0.35%) NGN
Database & Business Intelligence
1 8 (2.77%) Looker
2 6 (2.08%) Power BI
3 2 (0.69%) Metadata
3 2 (0.69%) MySQL
3 2 (0.69%) Tableau
4 1 (0.35%) Data Mining
4 1 (0.35%) Data Warehouse
4 1 (0.35%) Geospatial Data
Development Applications
1 13 (4.50%) JIRA
2 1 (0.35%) Bitbucket
2 1 (0.35%) Claude Code
2 1 (0.35%) GCC
General
1 289 (100.00%) Marketing
2 119 (41.18%) Analytical Skills
3 90 (31.14%) Finance
4 78 (26.99%) Social Skills
5 33 (11.42%) Advertising
6 30 (10.38%) Organisational Skills
7 14 (4.84%) Brand Awareness
8 13 (4.50%) Inclusion and Diversity
9 11 (3.81%) Law
10 10 (3.46%) Manufacturing
11 9 (3.11%) Publishing
12 8 (2.77%) Pharmaceutical
12 8 (2.77%) Presentation Skills
13 7 (2.42%) Legal
14 6 (2.08%) German Language
15 5 (1.73%) Influencing Skills
16 3 (1.04%) Retail
16 3 (1.04%) Spanish Language
17 2 (0.69%) Local Government
17 2 (0.69%) Telecoms
Job Titles
1 95 (32.87%) Marketing Manager
2 72 (24.91%) Senior
3 22 (7.61%) Marketing Automation Manager
3 22 (7.61%) Marketing Executive
4 15 (5.19%) Marketing Specialist
5 13 (4.50%) Lead
6 12 (4.15%) CRM Specialist
7 11 (3.81%) Campaign Manager
7 11 (3.81%) CRM Manager
7 11 (3.81%) Senior Manager
8 10 (3.46%) CRM Executive
8 10 (3.46%) Digital Marketing Manager
8 10 (3.46%) Performance Manager
9 9 (3.11%) Marketing Director
9 9 (3.11%) Sales and Marketing Manager
9 9 (3.11%) Sales Manager
10 8 (2.77%) Account Manager
10 8 (2.77%) Trainee
11 7 (2.42%) Traffic Manager
12 6 (2.08%) Consultant
Libraries, Frameworks & Software Standards
1 18 (6.23%) HTML
2 6 (2.08%) CSS
3 3 (1.04%) Flutter
3 3 (1.04%) React Native
3 3 (1.04%) REST
4 1 (0.35%) Django
4 1 (0.35%) HTML5 Canvas
4 1 (0.35%) React
Miscellaneous
1 67 (23.18%) Onboarding
2 56 (19.38%) Social Media
3 40 (13.84%) Marketing Technology
4 22 (7.61%) Web Conferencing
5 14 (4.84%) Analytical Mindset
5 14 (4.84%) Product Ownership
6 11 (3.81%) Blog
7 9 (3.11%) Self-Motivation
8 8 (2.77%) Biopharmaceutical
8 8 (2.77%) Educational Technology
9 7 (2.42%) Video Editing
10 5 (1.73%) AI Agents
10 5 (1.73%) Operational Technology
10 5 (1.73%) Podcast
11 3 (1.04%) Graphic Design
11 3 (1.04%) Mobile App
11 3 (1.04%) Multi-touch
12 2 (0.69%) Enterprise Software
12 2 (0.69%) Over-the-Top Content
12 2 (0.69%) Photography
Processes & Methodologies
1 148 (51.21%) B2B
2 144 (49.83%) CRM
3 142 (49.13%) AI
4 118 (40.83%) Stakeholder Management
5 112 (38.75%) Demand Generation
6 104 (35.99%) B2B Marketing
7 79 (27.34%) Data Analysis
8 75 (25.95%) Actionable Insight
9 74 (25.61%) A/B Testing
10 73 (25.26%) E-Commerce
11 71 (24.57%) Business Intelligence
11 71 (24.57%) Customer Segmentation
12 68 (23.53%) Marketing Strategy
13 67 (23.18%) Test Automation
14 66 (22.84%) Analytics
14 66 (22.84%) SEO
15 64 (22.15%) Digital Marketing
16 61 (21.11%) Mathematics
17 60 (20.76%) Regression Analysis
18 59 (20.42%) Statistics
Programming Languages
1 92 (31.83%) SQL
2 6 (2.08%) JavaScript
3 2 (0.69%) Python
Qualifications
1 22 (7.61%) Degree
2 11 (3.81%) Master's Degree
2 11 (3.81%) MBA
3 3 (1.04%) Computer Science Degree
3 3 (1.04%) Security Cleared
4 2 (0.69%) PMI Certification
4 2 (0.69%) PMP
5 1 (0.35%) DBS Check
Quality Assurance & Compliance
1 38 (13.15%) Data Quality
2 30 (10.38%) GDPR
3 11 (3.81%) Accessibility
4 7 (2.42%) QA
5 6 (2.08%) Actionable Recommendations
6 5 (1.73%) PERC
7 2 (0.69%) PMO
8 1 (0.35%) GRC
8 1 (0.35%) ISO 9001
8 1 (0.35%) ISO/IEC 27001
8 1 (0.35%) ISO/IEC 42001
8 1 (0.35%) WCAG
Systems Management
1 2 (0.69%) Systems Management Server (SMS)
2 1 (0.35%) Progress Chef
Vendors
1 102 (35.29%) Google
2 86 (29.76%) HubSpot
3 79 (27.34%) Microsoft
4 71 (24.57%) Salesforce
5 32 (11.07%) Marketo
6 26 (9.00%) Salesforce Marketing Cloud
7 22 (7.61%) Pardot
8 21 (7.27%) Adobe
9 11 (3.81%) Instagram
10 10 (3.46%) Braze
11 9 (3.11%) Facebook
12 4 (1.38%) Sage
13 3 (1.04%) Apteco
13 3 (1.04%) dotdigital
13 3 (1.04%) Oracle
14 2 (0.69%) Optimizely
15 1 (0.35%) Hotjar
15 1 (0.35%) TikTok