Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 4 August 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Aug 2026
Same period 2025 Same period 2024
Rank 644 579 774
Rank change year-on-year -65 +195 -34
Permanent jobs citing Marketing Automation 144 104 43
As % of all permanent jobs in the UK 0.14% 0.21% 0.051%
As % of the Processes & Methodologies category 0.19% 0.23% 0.063%
Number of salaries quoted 85 39 38
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £35,205
Median annual salary (50th Percentile) £50,000 £43,750 £58,750
Median % change year-on-year +14.29% -25.53% -9.62%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £66,850 £74,500 £87,875
UK excluding London median annual salary £45,000 £35,000 £60,000
% change year-on-year +28.57% -41.67% +20.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 76,247 44,374 67,952
As % of all permanent jobs advertised in the UK 73.60% 89.45% 81.06%
Number of salaries quoted 52,515 25,244 44,456
10th Percentile £30,750 £28,500 £31,246
25th Percentile £41,250 £37,500 £41,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,246 £75,000
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £55,000 £49,000 £50,000
% change year-on-year +12.24% -2.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 4 August 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 4 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -59 117 £52,500 +20.00% 120
UK excluding London -69 87 £45,000 +28.57% 58
Work from Home +13 59 £52,597 +50.28% 55
London -25 45 £56,500 -2.16% 77
North of England -31 18 £50,000 +51.52% 10
Midlands -40 16 £51,250 -2.38% 6
West Midlands -26 15 £52,500 - 2
South East -50 14 £46,250 +2.78% 18
South West -55 12 £37,500 +7.14% 10
Wales - 11 £33,000 - 1
East of England -17 10 £55,000 - 6
Yorkshire -31 9 £46,250 - 3
North West -5 6 £60,000 +81.82% 6
Northern Ireland - 5 £45,000 - 4
North East - 3 £37,500 - 1
East Midlands -26 1 £50,000 -4.76% 4
Scotland - 1 - - 5

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (14.58%) CMS
2 9 (6.25%) WordPress
3 2 (1.39%) Drupal
4 1 (0.69%) Headless CMS
Applications
1 9 (6.25%) Adobe Creative Suite
1 9 (6.25%) Microsoft Excel
2 6 (4.17%) Microsoft PowerPoint
3 5 (3.47%) Microsoft Office
4 3 (2.08%) Adobe XD
5 2 (1.39%) Adobe Premiere
5 2 (1.39%) CapCut
6 1 (0.69%) InDesign
6 1 (0.69%) MS Visio
Business Applications
1 10 (6.94%) Salesforce CRM
2 5 (3.47%) Workfront
3 3 (2.08%) Dynamics CRM
3 3 (2.08%) Shopify
4 2 (1.39%) Academy Revenues and Benefits
5 1 (0.69%) Sage X3
Cloud Services
1 51 (35.42%) SaaS
2 20 (13.89%) Google Ads
3 12 (8.33%) Google Analytics
3 12 (8.33%) Meta Ads
4 8 (5.56%) Canva
4 8 (5.56%) Google Data Studio
4 8 (5.56%) Google Tag Manager
5 5 (3.47%) Figma
5 5 (3.47%) Salesforce Sales Cloud
6 4 (2.78%) iPaaS
7 3 (2.08%) Power Platform
8 2 (1.39%) AWS
8 2 (1.39%) Azure
8 2 (1.39%) ChatGPT
8 2 (1.39%) GCP
8 2 (1.39%) Salesforce Einstein
8 2 (1.39%) Salesforce Service Cloud
9 1 (0.69%) GitHub
9 1 (0.69%) Lucidchart
9 1 (0.69%) Zapier
Communications & Networking
1 8 (5.56%) Broadband
2 6 (4.17%) SMS
3 4 (2.78%) NGN
Database & Business Intelligence
1 8 (5.56%) Looker
2 4 (2.78%) Metadata
3 2 (1.39%) Power BI
4 1 (0.69%) Data Mining
4 1 (0.69%) Data Warehouse
4 1 (0.69%) Geospatial Data
4 1 (0.69%) SQL Server
4 1 (0.69%) SQL Server Reporting Services
Development Applications
1 5 (3.47%) JIRA
2 1 (0.69%) Bitbucket
2 1 (0.69%) Claude Code
2 1 (0.69%) GCC
General
1 144 (100.00%) Marketing
2 42 (29.17%) Analytical Skills
3 38 (26.39%) Social Skills
4 22 (15.28%) Finance
5 18 (12.50%) Organisational Skills
6 13 (9.03%) Advertising
7 11 (7.64%) Inclusion and Diversity
8 10 (6.94%) Brand Awareness
9 7 (4.86%) Presentation Skills
10 6 (4.17%) Manufacturing
11 5 (3.47%) German Language
11 5 (3.47%) Influencing Skills
12 4 (2.78%) Retail
13 3 (2.08%) Games
13 3 (2.08%) Legal
13 3 (2.08%) Publishing
14 2 (1.39%) Local Government
15 1 (0.69%) Spanish Language
15 1 (0.69%) Telecoms
Job Titles
1 37 (25.69%) Marketing Manager
2 19 (13.19%) Senior
3 11 (7.64%) Marketing Executive
4 8 (5.56%) Marketing Specialist
4 8 (5.56%) Performance Manager
5 7 (4.86%) CRM Specialist
5 7 (4.86%) Sales and Marketing Manager
5 7 (4.86%) Sales Manager
5 7 (4.86%) Web Manager
6 6 (4.17%) Administrator
6 6 (4.17%) Cloud Administrator
6 6 (4.17%) Consultant
6 6 (4.17%) Lead
6 6 (4.17%) Marketing Administrator
6 6 (4.17%) Marketing Automation Manager
6 6 (4.17%) Salesforce Administrator
7 4 (2.78%) Architect
7 4 (2.78%) CRM Manager
7 4 (2.78%) Senior Manager
7 4 (2.78%) Technical Consultant
Libraries, Frameworks & Software Standards
1 9 (6.25%) HTML
2 6 (4.17%) CSS
3 1 (0.69%) .NET
3 1 (0.69%) ASP.NET
3 1 (0.69%) ASP.NET Web API
3 1 (0.69%) Django
3 1 (0.69%) Flutter
3 1 (0.69%) HTML5 Canvas
3 1 (0.69%) Lightning Web Components
3 1 (0.69%) React
3 1 (0.69%) React Native
3 1 (0.69%) REST
3 1 (0.69%) Web Services
Miscellaneous
1 27 (18.75%) Marketing Technology
1 27 (18.75%) Social Media
2 14 (9.72%) Onboarding
3 13 (9.03%) Analytical Mindset
4 8 (5.56%) Product Ownership
4 8 (5.56%) Web Conferencing
5 7 (4.86%) Video Editing
6 5 (3.47%) Educational Technology
6 5 (3.47%) Podcast
7 4 (2.78%) Blog
7 4 (2.78%) Over-the-Top Content
7 4 (2.78%) Smart City
8 3 (2.08%) Cloud Native
8 3 (2.08%) Management Information System
9 2 (1.39%) Augmented Reality
9 2 (1.39%) Enterprise Software
9 2 (1.39%) Multi-touch
9 2 (1.39%) SystemC
10 1 (0.69%) Digital Media
10 1 (0.69%) Mobile App
Processes & Methodologies
1 74 (51.39%) CRM
2 66 (45.83%) B2B
3 45 (31.25%) Analytics
3 45 (31.25%) Marketing Strategy
4 42 (29.17%) Demand Generation
5 37 (25.69%) AI
6 32 (22.22%) B2B Marketing
7 29 (20.14%) SEO
8 28 (19.44%) Digital Marketing
9 27 (18.75%) Roadmaps
10 24 (16.67%) Project Management
11 23 (15.97%) E-Commerce
12 22 (15.28%) Customer Experience
12 22 (15.28%) Stakeholder Management
13 21 (14.58%) Lead Generation
13 21 (14.58%) Personalization
14 20 (13.89%) Data Analysis
14 20 (13.89%) Decision-Making
15 19 (13.19%) Problem-Solving
16 17 (11.81%) Coaching
Programming Languages
1 30 (20.83%) SQL
2 6 (4.17%) JavaScript
3 1 (0.69%) Apex Code
3 1 (0.69%) C#
3 1 (0.69%) Python
3 1 (0.69%) T-SQL
Qualifications
1 10 (6.94%) Degree
2 2 (1.39%) Master's Degree
2 2 (1.39%) PMI Certification
2 2 (1.39%) PMP
2 2 (1.39%) Security Cleared
3 1 (0.69%) Computer Science Degree
3 1 (0.69%) MBA
3 1 (0.69%) Microsoft Certification
Quality Assurance & Compliance
1 24 (16.67%) GDPR
2 20 (13.89%) Data Quality
3 6 (4.17%) PERC
4 5 (3.47%) QA
5 4 (2.78%) Accessibility
6 2 (1.39%) PMO
7 1 (0.69%) Actionable Recommendations
7 1 (0.69%) WCAG
Systems Management
1 1 (0.69%) Progress Chef
1 1 (0.69%) Systems Management Server (SMS)
Vendors
1 57 (39.58%) Salesforce
2 50 (34.72%) HubSpot
3 39 (27.08%) Google
4 21 (14.58%) Marketo
5 20 (13.89%) Adobe
5 20 (13.89%) Pardot
6 19 (13.19%) Microsoft
6 19 (13.19%) Salesforce Marketing Cloud
7 11 (7.64%) Braze
8 9 (6.25%) Instagram
9 7 (4.86%) Facebook
10 3 (2.08%) Hotjar
11 2 (1.39%) SAP
12 1 (0.69%) dotdigital
12 1 (0.69%) Optimizely
12 1 (0.69%) Oracle
12 1 (0.69%) Sage