Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 9 April 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Apr 2026
Same period 2025 Same period 2024
Rank 572 560 816
Rank change year-on-year -12 +256 +69
Permanent jobs citing Marketing Automation 127 76 46
As % of all permanent jobs in the UK 0.15% 0.19% 0.050%
As % of the Processes & Methodologies category 0.20% 0.20% 0.058%
Number of salaries quoted 85 33 41
10th Percentile £32,000 £32,500 £31,250
25th Percentile £40,000 £36,250 £32,500
Median annual salary (50th Percentile) £50,000 £42,500 £47,500
Median % change year-on-year +17.65% -10.53% -20.83%
75th Percentile £57,500 £67,500 £63,750
90th Percentile £67,750 £82,000 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,000
% change year-on-year +33.33% -16.67% -12.20%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 63,076 38,012 79,454
As % of all permanent jobs advertised in the UK 76.08% 92.99% 86.12%
Number of salaries quoted 38,955 22,518 58,781
10th Percentile £30,000 £31,250 £29,035
25th Percentile £40,000 £42,750 £40,000
Median annual salary (50th Percentile) £57,000 £60,000 £55,000
Median % change year-on-year -5.00% +9.09% -10.57%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £97,500 £102,500 £92,500
UK excluding London median annual salary £50,000 £54,000 £50,000
% change year-on-year -7.41% +8.00% -8.26%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 9 April 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 9 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -16 118 £51,250 +20.59% 66
UK excluding London -43 79 £50,000 +33.33% 44
Work from Home +44 45 £52,500 +16.67% 33
London +8 40 £56,500 -29.38% 31
South East -23 21 £49,250 +9.44% 13
North of England -79 17 £43,750 +16.67% 15
East of England - 15 £55,000 - 4
South West -22 13 £60,000 - 6
Midlands -44 10 £41,250 -21.43% 3
West Midlands -20 9 £40,000 -23.81% 1
Yorkshire -67 9 £42,500 +13.33% 6
North West -33 5 £62,500 +71.23% 7
Wales - 3 £33,000 - 3
North East - 3 £37,500 - 3
East Midlands -58 1 £50,000 +11.11% 2

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 31 (24.41%) CMS
2 14 (11.02%) WordPress
3 2 (1.57%) Headless CMS
4 1 (0.79%) Drupal
Applications
1 10 (7.87%) Adobe Creative Suite
2 5 (3.94%) Microsoft Excel
2 5 (3.94%) Microsoft PowerPoint
3 4 (3.15%) Microsoft Office
4 3 (2.36%) Adobe XD
4 3 (2.36%) Spreadsheet
5 1 (0.79%) InDesign
Business Applications
1 7 (5.51%) Dynamics CRM
2 3 (2.36%) Salesforce CRM
2 3 (2.36%) Yoast SEO
3 2 (1.57%) Shopify
3 2 (1.57%) Workfront
Cloud Services
1 47 (37.01%) SaaS
2 13 (10.24%) Google Analytics
3 9 (7.09%) Google Ads
4 8 (6.30%) Google Data Studio
4 8 (6.30%) Google Tag Manager
5 5 (3.94%) Canva
5 5 (3.94%) Figma
5 5 (3.94%) Salesforce Sales Cloud
5 5 (3.94%) Salesforce Service Cloud
6 4 (3.15%) Dynamics 365
7 3 (2.36%) Google Workspace
7 3 (2.36%) Microsoft 365
7 3 (2.36%) Power Platform
8 2 (1.57%) AWS
8 2 (1.57%) Azure
8 2 (1.57%) ChatGPT
8 2 (1.57%) GCP
8 2 (1.57%) GitHub
8 2 (1.57%) iPaaS
9 1 (0.79%) MailChimp
Communications & Networking
1 6 (4.72%) Broadband
2 3 (2.36%) NGN
2 3 (2.36%) SMS
Database & Business Intelligence
1 8 (6.30%) Looker
2 3 (2.36%) Metadata
2 3 (2.36%) Relational Database
3 2 (1.57%) PostgreSQL
3 2 (1.57%) Power BI
4 1 (0.79%) Geospatial Data
4 1 (0.79%) SQL Server
4 1 (0.79%) SQL Server Reporting Services
Development Applications
1 2 (1.57%) JIRA
2 1 (0.79%) GCC
General
1 127 (100.00%) Marketing
2 38 (29.92%) Analytical Skills
3 34 (26.77%) Social Skills
4 19 (14.96%) Organisational Skills
5 13 (10.24%) Brand Awareness
6 11 (8.66%) Manufacturing
7 10 (7.87%) Advertising
7 10 (7.87%) Finance
8 8 (6.30%) Inclusion and Diversity
8 8 (6.30%) Retail
9 4 (3.15%) Games
9 4 (3.15%) Legal
9 4 (3.15%) Presentation Skills
10 3 (2.36%) Influencing Skills
10 3 (2.36%) Public Sector
11 1 (0.79%) Documentation Skills
11 1 (0.79%) Health Technology
11 1 (0.79%) Law
11 1 (0.79%) Publishing
11 1 (0.79%) Tech for Good
Job Titles
1 46 (36.22%) Marketing Manager
2 14 (11.02%) Marketing Executive
3 12 (9.45%) CRM Manager
4 10 (7.87%) CRM Specialist
4 10 (7.87%) Marketing Automation Manager
5 9 (7.09%) Senior
6 7 (5.51%) Marketing Specialist
6 7 (5.51%) Web Manager
7 6 (4.72%) Architect
7 6 (4.72%) Lead
8 5 (3.94%) Automation Specialist
8 5 (3.94%) Campaign Manager
8 5 (3.94%) Performance Manager
8 5 (3.94%) Salesforce Specialist
9 4 (3.15%) Campaign Marketing Manager
9 4 (3.15%) Developer
9 4 (3.15%) Digital Marketing Manager
9 4 (3.15%) Digital Performance Manager
9 4 (3.15%) Marketing Automation Specialist
9 4 (3.15%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (4.72%) HTML
2 4 (3.15%) CSS
3 2 (1.57%) Next.js
3 2 (1.57%) React
4 1 (0.79%) .NET
4 1 (0.79%) ASP.NET
4 1 (0.79%) ASP.NET Web API
4 1 (0.79%) Lightning Web Components
4 1 (0.79%) Web Services
Miscellaneous
1 18 (14.17%) Marketing Technology
1 18 (14.17%) Social Media
2 8 (6.30%) Analytical Mindset
2 8 (6.30%) Onboarding
2 8 (6.30%) Smart City
2 8 (6.30%) Web Conferencing
3 7 (5.51%) Blog
4 5 (3.94%) Product Ownership
5 3 (2.36%) Educational Technology
5 3 (2.36%) Podcast
5 3 (2.36%) Video Editing
6 2 (1.57%) Cloud Native
6 2 (1.57%) Enterprise Software
6 2 (1.57%) Over-the-Top Content
7 1 (0.79%) Digital Media
7 1 (0.79%) Graphic Design
7 1 (0.79%) Management Information System
7 1 (0.79%) Midjourney
7 1 (0.79%) PropTech
Processes & Methodologies
1 84 (66.14%) CRM
2 59 (46.46%) Analytics
2 59 (46.46%) B2B
3 36 (28.35%) Demand Generation
4 34 (26.77%) Marketing Strategy
5 30 (23.62%) Digital Marketing
5 30 (23.62%) Roadmaps
6 28 (22.05%) Lead Generation
6 28 (22.05%) SEO
7 27 (21.26%) Customer Experience
8 26 (20.47%) AI
8 26 (20.47%) Project Management
9 20 (15.75%) B2B Marketing
9 20 (15.75%) Problem-Solving
10 19 (14.96%) Integrated Marketing
11 18 (14.17%) Customer Engagement
12 17 (13.39%) Customer Acquisition
12 17 (13.39%) Personalization
13 16 (12.60%) Performance Metrics
14 15 (11.81%) User Experience
Programming Languages
1 8 (6.30%) SQL
2 3 (2.36%) JavaScript
2 3 (2.36%) T-SQL
3 2 (1.57%) TypeScript
4 1 (0.79%) Apex Code
4 1 (0.79%) C#
Qualifications
1 16 (12.60%) Degree
2 7 (5.51%) Master's Degree
3 2 (1.57%) MBA
4 1 (0.79%) Microsoft Certification
Quality Assurance & Compliance
1 20 (15.75%) GDPR
2 11 (8.66%) Data Quality
3 6 (4.72%) PERC
4 3 (2.36%) QA
5 2 (1.57%) Accessibility
6 1 (0.79%) PMO
Systems Management
1 3 (2.36%) Systems Management Server (SMS)
Vendors
1 50 (39.37%) Salesforce
2 42 (33.07%) HubSpot
3 33 (25.98%) Google
4 21 (16.54%) Pardot
5 16 (12.60%) Adobe
6 14 (11.02%) Microsoft
7 11 (8.66%) Salesforce Marketing Cloud
8 8 (6.30%) Braze
9 3 (2.36%) Facebook
9 3 (2.36%) Hotjar
9 3 (2.36%) Instagram
9 3 (2.36%) Marketo
9 3 (2.36%) Scality
9 3 (2.36%) Veeam
9 3 (2.36%) YouTube
10 2 (1.57%) SAP
11 1 (0.79%) dotdigital
11 1 (0.79%) MuleSoft