Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 11 February 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Feb 2026
Same period 2025 Same period 2024
Rank 552 652 767
Rank change year-on-year +100 +115 +127
Permanent jobs citing Marketing Automation 111 41 35
As % of all permanent jobs in the UK 0.17% 0.083% 0.047%
As % of the Processes & Methodologies category 0.21% 0.090% 0.054%
Number of salaries quoted 72 23 26
10th Percentile £36,250 - £29,000
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £52,500 £44,000 £55,000
Median % change year-on-year +19.32% -20.00% -12.00%
75th Percentile £60,000 £70,000 £80,625
90th Percentile £82,000 £82,000 £90,000
UK excluding London median annual salary £52,500 £37,500 £45,000
% change year-on-year +40.00% -16.67% +20.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,730 45,725 65,371
As % of all permanent jobs advertised in the UK 79.77% 92.08% 88.28%
Number of salaries quoted 31,308 22,323 50,742
10th Percentile £29,000 £35,000 £29,500
25th Percentile £38,000 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,250 £81,250 £75,000
90th Percentile £97,125 £102,500 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -8.90%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 11 February 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 11 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +86 100 £52,500 +19.32% 61
UK excluding London +59 64 £52,500 +40.00% 43
London +56 40 £52,500 -34.38% 24
Work from Home +87 32 £52,500 -10.64% 40
South East +20 16 £49,250 +9.44% 18
North of England -7 13 £62,500 +66.67% 8
East of England +25 11 £55,000 -21.43% 2
South West - 11 £60,000 - 5
North West +29 8 £91,250 +114.71% 6
West Midlands +23 8 £40,000 -23.81% 5
Midlands +22 8 £40,000 -23.81% 10
Yorkshire -30 5 £36,250 -3.33% 2
Scotland - 4 - -
Wales - 1 £47,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (21.62%) CMS
2 13 (11.71%) WordPress
3 4 (3.60%) Confluence
4 2 (1.80%) Headless CMS
Applications
1 7 (6.31%) Microsoft Excel
2 6 (5.41%) Adobe Creative Suite
3 4 (3.60%) Chatbot
4 3 (2.70%) Microsoft PowerPoint
4 3 (2.70%) Spreadsheet
5 2 (1.80%) Microsoft Office
Business Applications
1 6 (5.41%) Dynamics CRM
2 3 (2.70%) Yoast SEO
3 2 (1.80%) Salesforce CRM
Cloud Services
1 36 (32.43%) SaaS
2 9 (8.11%) Google Analytics
3 7 (6.31%) Power Platform
4 6 (5.41%) Microsoft 365
5 5 (4.50%) Google Ads
5 5 (4.50%) Salesforce Service Cloud
6 4 (3.60%) Azure
6 4 (3.60%) Azure DevOps
6 4 (3.60%) Dynamics 365
7 3 (2.70%) Canva
7 3 (2.70%) Google Workspace
8 2 (1.80%) Figma
8 2 (1.80%) GitHub
8 2 (1.80%) Google Data Studio
8 2 (1.80%) Google Tag Manager
8 2 (1.80%) Salesforce Sales Cloud
9 1 (0.90%) Power Automate
9 1 (0.90%) PowerApps
9 1 (0.90%) WhatsApp
9 1 (0.90%) Wix.com
Communications & Networking
1 4 (3.60%) VoIP
2 1 (0.90%) Broadband
2 1 (0.90%) SMS
Database & Business Intelligence
1 6 (5.41%) Power BI
2 5 (4.50%) Tableau
3 3 (2.70%) Relational Database
4 2 (1.80%) Looker
4 2 (1.80%) PostgreSQL
5 1 (0.90%) Metadata
5 1 (0.90%) SQL Server
5 1 (0.90%) SQL Server Reporting Services
Development Applications
1 6 (5.41%) JIRA
2 3 (2.70%) Git
General
1 111 (100.00%) Marketing
2 43 (38.74%) Social Skills
3 36 (32.43%) Analytical Skills
4 14 (12.61%) Finance
5 13 (11.71%) Organisational Skills
6 12 (10.81%) Brand Awareness
7 7 (6.31%) Manufacturing
8 6 (5.41%) Inclusion and Diversity
8 6 (5.41%) Presentation Skills
9 5 (4.50%) Retail
10 4 (3.60%) Advertising
10 4 (3.60%) Law
10 4 (3.60%) Legal
10 4 (3.60%) Telecoms
11 3 (2.70%) Public Sector
12 2 (1.80%) Banking
12 2 (1.80%) Games
13 1 (0.90%) Investment Banking
13 1 (0.90%) Spanish Language
13 1 (0.90%) Tech for Good
Job Titles
1 42 (37.84%) Marketing Manager
2 13 (11.71%) CRM Manager
3 11 (9.91%) Marketing Executive
4 7 (6.31%) Developer
4 7 (6.31%) Marketing Specialist
4 7 (6.31%) Senior
5 6 (5.41%) Campaign Manager
5 6 (5.41%) CRM Specialist
5 6 (5.41%) Digital Executive
5 6 (5.41%) Marketing Automation Manager
6 5 (4.50%) Automation Specialist
6 5 (4.50%) Campaign Marketing Manager
6 5 (4.50%) Marketing Automation Specialist
6 5 (4.50%) Salesforce Specialist
7 4 (3.60%) Analyst
7 4 (3.60%) Architect
7 4 (3.60%) Digital Marketing Manager
7 4 (3.60%) Head of Marketing
7 4 (3.60%) Lead
7 4 (3.60%) UX Analyst
Libraries, Frameworks & Software Standards
1 6 (5.41%) HTML
2 5 (4.50%) CSS
3 3 (2.70%) Lightning Web Components
3 3 (2.70%) Node.js
3 3 (2.70%) REST
3 3 (2.70%) SOAP
4 2 (1.80%) Next.js
4 2 (1.80%) React
5 1 (0.90%) .NET
5 1 (0.90%) ASP.NET
5 1 (0.90%) ASP.NET Web API
5 1 (0.90%) Web Services
Miscellaneous
1 17 (15.32%) Social Media
2 13 (11.71%) Web Conferencing
3 12 (10.81%) Analytical Mindset
4 7 (6.31%) Blog
5 6 (5.41%) Product Ownership
6 5 (4.50%) Educational Technology
6 5 (4.50%) Marketing Technology
6 5 (4.50%) Onboarding
7 4 (3.60%) Smart City
8 3 (2.70%) Self-Motivation
9 2 (1.80%) Data Centre
9 2 (1.80%) Enterprise Software
9 2 (1.80%) Management Information System
10 1 (0.90%) Graphic Design
10 1 (0.90%) Multi-touch
10 1 (0.90%) Podcast
10 1 (0.90%) Team-Oriented Environment
10 1 (0.90%) Video Editing
Processes & Methodologies
1 82 (73.87%) CRM
2 55 (49.55%) Analytics
3 54 (48.65%) B2B
4 30 (27.03%) Lead Generation
5 29 (26.13%) Demand Generation
5 29 (26.13%) SEO
6 26 (23.42%) AI
7 24 (21.62%) Digital Marketing
7 24 (21.62%) Marketing Strategy
8 21 (18.92%) Project Management
9 19 (17.12%) Problem-Solving
10 18 (16.22%) Customer Experience
10 18 (16.22%) Multichannel Marketing
10 18 (16.22%) Roadmaps
11 17 (15.32%) B2B Marketing
11 17 (15.32%) Customer Engagement
12 15 (13.51%) Copywriting
12 15 (13.51%) Performance Metrics
12 15 (13.51%) Sales Enablement
13 14 (12.61%) Agile
Programming Languages
1 8 (7.21%) SQL
2 3 (2.70%) Apex Code
2 3 (2.70%) JavaScript
2 3 (2.70%) T-SQL
3 2 (1.80%) TypeScript
4 1 (0.90%) C#
Qualifications
1 12 (10.81%) Degree
2 6 (5.41%) Master's Degree
3 2 (1.80%) MBA
4 1 (0.90%) Microsoft Certification
Quality Assurance & Compliance
1 11 (9.91%) GDPR
2 5 (4.50%) Data Quality
3 2 (1.80%) PERC
4 1 (0.90%) Accessibility
4 1 (0.90%) PMO
Systems Management
1 6 (5.41%) Systems Management Server (SMS)
Vendors
1 42 (37.84%) Salesforce
2 39 (35.14%) HubSpot
3 20 (18.02%) Google
4 18 (16.22%) Pardot
5 14 (12.61%) Microsoft
6 10 (9.01%) Salesforce Marketing Cloud
7 8 (7.21%) Adobe
8 6 (5.41%) YouTube
9 3 (2.70%) Scality
9 3 (2.70%) Veeam
10 2 (1.80%) Marketo
10 2 (1.80%) TikTok
11 1 (0.90%) dotdigital
11 1 (0.90%) Facebook
11 1 (0.90%) Instagram
11 1 (0.90%) MuleSoft