Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 14 September 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Sep 2026
Same period 2025 Same period 2024
Rank 574 568 762
Rank change year-on-year -6 +194 -72
Permanent jobs citing Marketing Automation 227 95 31
As % of all permanent jobs in the UK 0.20% 0.19% 0.040%
As % of the Processes & Methodologies category 0.27% 0.22% 0.049%
Number of salaries quoted 97 40 26
10th Percentile £33,750 £35,000 £32,500
25th Percentile £41,250 £36,250 £35,205
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -1.41%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £68,850 £78,250 £89,375
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +36.59%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 82,630 43,847 63,101
As % of all permanent jobs advertised in the UK 72.77% 88.67% 80.95%
Number of salaries quoted 57,445 24,695 36,468
10th Percentile £31,250 £28,500 £32,000
25th Percentile £41,750 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -4.17%
75th Percentile £80,000 £75,000 £76,250
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 14 September 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 14 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -8 166 £45,000 - 113
England -32 144 £47,500 +1.33% 295
Work from Home +11 76 £45,000 +18.03% 262
Wales -12 62 £33,000 -30.53% 1
London -37 47 £55,000 -4.35% 213
South West -59 27 £45,000 +28.57% 7
South East -42 25 £47,500 +5.56% 36
North of England -40 24 £37,500 -57.14% 29
North West -2 18 £47,250 -60.63% 21
West Midlands -26 15 £52,500 -12.50% 6
Midlands -39 15 £52,500 - 13
Northern Ireland - 5 £45,000 - 8
Scotland +7 4 - - 11
East of England -28 4 £55,000 - 11
Yorkshire -29 4 £38,500 -23.00% 8
North East - 2 £37,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 16 (7.05%) CMS
2 13 (5.73%) WordPress
3 8 (3.52%) Confluence
4 4 (1.76%) Drupal
5 1 (0.44%) Headless CMS
Applications
1 60 (26.43%) Microsoft Excel
2 7 (3.08%) Adobe Creative Suite
3 6 (2.64%) Microsoft PowerPoint
4 5 (2.20%) Microsoft Office
5 3 (1.32%) Adobe XD
6 2 (0.88%) Adobe Premiere
6 2 (0.88%) CapCut
7 1 (0.44%) Elementor
7 1 (0.44%) MS Visio
Business Applications
1 13 (5.73%) Salesforce CRM
2 10 (4.41%) Dynamics CRM
3 4 (1.76%) Workfront
4 2 (0.88%) Academy Revenues and Benefits
4 2 (0.88%) Sage X3
4 2 (0.88%) Shopify
5 1 (0.44%) FastStats
5 1 (0.44%) FastStats PeopleStage
Cloud Services
1 103 (45.37%) SaaS
2 75 (33.04%) Google Ads
3 64 (28.19%) Meta Ads
4 13 (5.73%) Google Analytics
5 7 (3.08%) Canva
6 6 (2.64%) Anthropic Claude
6 6 (2.64%) ChatGPT
7 5 (2.20%) Figma
7 5 (2.20%) Google Data Studio
7 5 (2.20%) Google Tag Manager
7 5 (2.20%) Microsoft Advertising
8 3 (1.32%) iPaaS
8 3 (1.32%) Microsoft 365
8 3 (1.32%) Salesforce Sales Cloud
9 2 (0.88%) Bloomreach
9 2 (0.88%) Power Platform
9 2 (0.88%) Salesforce Einstein
10 1 (0.44%) Contentsquare
10 1 (0.44%) dbt
10 1 (0.44%) Smartsheet
Communications & Networking
1 11 (4.85%) SMS
2 6 (2.64%) Broadband
3 3 (1.32%) NGN
Database & Business Intelligence
1 6 (2.64%) Looker
2 3 (1.32%) Metadata
3 2 (0.88%) Power BI
4 1 (0.44%) Data Mining
4 1 (0.44%) Data Warehouse
4 1 (0.44%) Geospatial Data
Development Applications
1 13 (5.73%) JIRA
2 1 (0.44%) Bitbucket
2 1 (0.44%) Claude Code
2 1 (0.44%) GCC
General
1 227 (100.00%) Marketing
2 101 (44.49%) Analytical Skills
3 76 (33.48%) Finance
4 50 (22.03%) Social Skills
5 25 (11.01%) Organisational Skills
6 16 (7.05%) Advertising
7 12 (5.29%) Manufacturing
8 9 (3.96%) Brand Awareness
9 8 (3.52%) Inclusion and Diversity
9 8 (3.52%) Law
9 8 (3.52%) Pharmaceutical
9 8 (3.52%) Presentation Skills
10 7 (3.08%) Publishing
11 5 (2.20%) German Language
11 5 (2.20%) Influencing Skills
11 5 (2.20%) Legal
12 2 (0.88%) Local Government
12 2 (0.88%) Retail
13 1 (0.44%) Public Sector
13 1 (0.44%) Telecoms
Job Titles
1 69 (30.40%) Senior
2 62 (27.31%) Marketing Manager
3 15 (6.61%) Marketing Executive
4 14 (6.17%) Marketing Automation Manager
5 10 (4.41%) Campaign Manager
5 10 (4.41%) CRM Manager
5 10 (4.41%) Marketing Specialist
5 10 (4.41%) Performance Manager
6 9 (3.96%) Lead
6 9 (3.96%) Senior Manager
7 8 (3.52%) Sales and Marketing Manager
7 8 (3.52%) Sales Manager
8 7 (3.08%) CRM Specialist
8 7 (3.08%) Marketing Director
9 6 (2.64%) Account Manager
9 6 (2.64%) Consultant
10 5 (2.20%) Administrator
10 5 (2.20%) CRM Executive
10 5 (2.20%) Operations Manager
10 5 (2.20%) Salesforce Administrator
Libraries, Frameworks & Software Standards
1 16 (7.05%) HTML
2 5 (2.20%) CSS
3 1 (0.44%) Django
3 1 (0.44%) Flutter
3 1 (0.44%) HTML5 Canvas
3 1 (0.44%) React
3 1 (0.44%) React Native
3 1 (0.44%) REST
Miscellaneous
1 63 (27.75%) Onboarding
2 39 (17.18%) Social Media
3 28 (12.33%) Marketing Technology
4 15 (6.61%) Product Ownership
5 13 (5.73%) Web Conferencing
6 12 (5.29%) Analytical Mindset
7 8 (3.52%) Biopharmaceutical
7 8 (3.52%) Self-Motivation
8 7 (3.08%) Blog
8 7 (3.08%) Video Editing
9 6 (2.64%) Educational Technology
10 5 (2.20%) AI Agents
11 4 (1.76%) Operational Technology
11 4 (1.76%) Podcast
12 3 (1.32%) Multi-touch
12 3 (1.32%) Over-the-Top Content
13 2 (0.88%) Augmented Reality
13 2 (0.88%) Enterprise Software
13 2 (0.88%) Smart City
13 2 (0.88%) SystemC
Processes & Methodologies
1 126 (55.51%) B2B
2 110 (48.46%) AI
3 106 (46.70%) CRM
4 103 (45.37%) Demand Generation
5 95 (41.85%) Stakeholder Management
6 94 (41.41%) B2B Marketing
7 73 (32.16%) E-Commerce
8 69 (30.40%) A/B Testing
8 69 (30.40%) Actionable Insight
8 69 (30.40%) Data Analysis
9 67 (29.52%) Business Intelligence
9 67 (29.52%) Customer Segmentation
10 62 (27.31%) Test Automation
11 60 (26.43%) Regression Analysis
12 59 (25.99%) Creative Strategy
12 59 (25.99%) Mathematical Modelling
12 59 (25.99%) Mathematics
12 59 (25.99%) Planning and Forecasting
12 59 (25.99%) Standard Deviation
12 59 (25.99%) Statistics
Programming Languages
1 83 (36.56%) SQL
2 5 (2.20%) JavaScript
3 1 (0.44%) Python
Qualifications
1 17 (7.49%) Degree
2 9 (3.96%) Master's Degree
2 9 (3.96%) MBA
3 3 (1.32%) Security Cleared
4 2 (0.88%) PMI Certification
4 2 (0.88%) PMP
5 1 (0.44%) Computer Science Degree
Quality Assurance & Compliance
1 30 (13.22%) GDPR
2 29 (12.78%) Data Quality
3 7 (3.08%) Accessibility
3 7 (3.08%) PERC
4 6 (2.64%) QA
5 2 (0.88%) Actionable Recommendations
5 2 (0.88%) PMO
6 1 (0.44%) ISO 9001
6 1 (0.44%) ISO/IEC 27001
6 1 (0.44%) ISO/IEC 42001
6 1 (0.44%) WCAG
Systems Management
1 1 (0.44%) Progress Chef
1 1 (0.44%) Systems Management Server (SMS)
Vendors
1 93 (40.97%) Google
2 73 (32.16%) Microsoft
3 68 (29.96%) HubSpot
4 58 (25.55%) Salesforce
5 26 (11.45%) Marketo
6 22 (9.69%) Salesforce Marketing Cloud
7 21 (9.25%) Pardot
8 18 (7.93%) Adobe
9 11 (4.85%) Instagram
10 9 (3.96%) Braze
10 9 (3.96%) Facebook
11 3 (1.32%) Hotjar
12 2 (0.88%) Sage
13 1 (0.44%) Apteco
13 1 (0.44%) dotdigital
13 1 (0.44%) Optimizely
13 1 (0.44%) Oracle
13 1 (0.44%) TikTok