Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 10 October 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Oct 2026
Same period 2025 Same period 2024
Rank 521 570 726
Rank change year-on-year +49 +156 -57
Permanent jobs citing Marketing Automation 292 97 26
As % of all permanent jobs in the UK 0.25% 0.20% 0.036%
As % of the Processes & Methodologies category 0.34% 0.22% 0.044%
Number of salaries quoted 131 44 20
10th Percentile £33,750 £35,000 £34,077
25th Percentile £41,250 £37,656 £56,250
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -5.72%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £71,250 £83,625 £87,875
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,418 43,977 59,769
As % of all permanent jobs advertised in the UK 73.19% 88.96% 82.26%
Number of salaries quoted 59,113 24,503 32,039
10th Percentile £31,250 £28,250 £32,500
25th Percentile £41,250 £36,250 £43,750
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% -
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £97,500
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 10 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 10 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +15 204 £45,000 - 118
England -17 201 £46,250 -2.63% 325
Work from Home +18 98 £45,000 +4.35% 123
London -14 72 £55,000 +12.82% 229
Wales -19 60 - - 3
South East -46 37 £47,500 +5.56% 37
North of England -32 33 £36,000 -70.00% 28
North West +3 29 £35,500 -70.42% 22
South West -52 28 £45,000 +28.57% 8
Midlands -24 23 £45,000 -14.29% 20
West Midlands -36 14 £48,750 -27.78% 10
Scotland +17 11 £40,000 - 5
East Midlands -28 9 £33,000 -37.14% 10
East of England -35 7 £38,750 - 12
Northern Ireland - 5 £45,000 - 8
Yorkshire -29 4 £37,500 -25.00% 6

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (7.19%) CMS
2 18 (6.16%) WordPress
3 9 (3.08%) Confluence
4 5 (1.71%) Drupal
5 4 (1.37%) Adobe Experience Manager
6 1 (0.34%) Headless CMS
Applications
1 60 (20.55%) Microsoft Excel
2 7 (2.40%) Microsoft PowerPoint
3 6 (2.05%) Adobe Creative Suite
4 3 (1.03%) Microsoft Office
4 3 (1.03%) MS Visio
5 2 (0.68%) Adobe Premiere
5 2 (0.68%) CapCut
6 1 (0.34%) Elementor
6 1 (0.34%) InDesign
Business Applications
1 16 (5.48%) Dynamics CRM
2 13 (4.45%) Salesforce CRM
3 5 (1.71%) Workfront
4 4 (1.37%) FastStats
4 4 (1.37%) FastStats PeopleStage
5 3 (1.03%) Adobe Campaign
6 2 (0.68%) Academy Revenues and Benefits
6 2 (0.68%) Sage X3
6 2 (0.68%) Shopify
Cloud Services
1 113 (38.70%) SaaS
2 78 (26.71%) Google Ads
3 66 (22.60%) Meta Ads
4 22 (7.53%) Google Analytics
5 9 (3.08%) Power Platform
6 6 (2.05%) Anthropic Claude
6 6 (2.05%) Google Tag Manager
7 5 (1.71%) Canva
7 5 (1.71%) ChatGPT
7 5 (1.71%) Microsoft 365
7 5 (1.71%) Microsoft Advertising
8 3 (1.03%) Bloomreach
8 3 (1.03%) Dynamics 365
8 3 (1.03%) Lucidchart
8 3 (1.03%) Salesforce Sales Cloud
9 2 (0.68%) Figma
9 2 (0.68%) Google Data Studio
9 2 (0.68%) iPaaS
10 1 (0.34%) dbt
10 1 (0.34%) Intacct
Communications & Networking
1 10 (3.42%) SMS
2 8 (2.74%) Internet
3 4 (1.37%) Broadband
4 1 (0.34%) NGN
4 1 (0.34%) VoIP
Database & Business Intelligence
1 9 (3.08%) Power BI
2 8 (2.74%) Looker
3 4 (1.37%) MySQL
3 4 (1.37%) Tableau
4 3 (1.03%) Metadata
5 1 (0.34%) Data Mining
5 1 (0.34%) Data Warehouse
Development Applications
1 14 (4.79%) JIRA
2 1 (0.34%) Bitbucket
2 1 (0.34%) Claude Code
General
1 292 (100.00%) Marketing
2 119 (40.75%) Analytical Skills
3 91 (31.16%) Finance
4 83 (28.42%) Social Skills
5 36 (12.33%) Advertising
6 30 (10.27%) Organisational Skills
7 13 (4.45%) Inclusion and Diversity
8 12 (4.11%) Law
9 11 (3.77%) Brand Awareness
9 11 (3.77%) Manufacturing
9 11 (3.77%) Publishing
10 9 (3.08%) Pharmaceutical
11 8 (2.74%) Presentation Skills
12 7 (2.40%) Legal
13 5 (1.71%) German Language
13 5 (1.71%) Influencing Skills
14 3 (1.03%) Spanish Language
14 3 (1.03%) Telecoms
15 2 (0.68%) Portuguese Language
15 2 (0.68%) Public Sector
Job Titles
1 100 (34.25%) Marketing Manager
2 73 (25.00%) Senior
3 25 (8.56%) Marketing Automation Manager
4 23 (7.88%) Marketing Executive
5 14 (4.79%) Lead
5 14 (4.79%) Marketing Specialist
6 13 (4.45%) CRM Executive
7 11 (3.77%) Campaign Manager
7 11 (3.77%) CRM Manager
7 11 (3.77%) Digital Marketing Manager
7 11 (3.77%) Senior Manager
8 9 (3.08%) Account Manager
8 9 (3.08%) Performance Manager
9 8 (2.74%) Marketing Director
9 8 (2.74%) Sales and Marketing Manager
9 8 (2.74%) Sales Manager
9 8 (2.74%) Traffic Manager
9 8 (2.74%) Trainee
10 7 (2.40%) CRM Specialist
11 6 (2.05%) Consultant
Libraries, Frameworks & Software Standards
1 17 (5.82%) HTML
2 6 (2.05%) CSS
3 3 (1.03%) Flutter
3 3 (1.03%) React Native
3 3 (1.03%) REST
4 1 (0.34%) Django
4 1 (0.34%) HTML5 Canvas
4 1 (0.34%) React
Miscellaneous
1 68 (23.29%) Onboarding
2 56 (19.18%) Social Media
3 40 (13.70%) Marketing Technology
4 21 (7.19%) Web Conferencing
5 12 (4.11%) Analytical Mindset
5 12 (4.11%) Product Ownership
6 10 (3.42%) Blog
6 10 (3.42%) Educational Technology
7 9 (3.08%) Biopharmaceutical
7 9 (3.08%) Self-Motivation
8 5 (1.71%) AI Agents
8 5 (1.71%) Operational Technology
8 5 (1.71%) Video Editing
9 4 (1.37%) Graphic Design
9 4 (1.37%) Podcast
10 3 (1.03%) Enterprise Software
10 3 (1.03%) Mobile App
10 3 (1.03%) Multi-touch
10 3 (1.03%) Photography
11 2 (0.68%) Over-the-Top Content
Processes & Methodologies
1 150 (51.37%) B2B
2 145 (49.66%) AI
2 145 (49.66%) CRM
3 122 (41.78%) Stakeholder Management
4 112 (38.36%) Demand Generation
5 105 (35.96%) B2B Marketing
6 79 (27.05%) Actionable Insight
7 78 (26.71%) A/B Testing
7 78 (26.71%) Data Analysis
8 74 (25.34%) Business Intelligence
9 73 (25.00%) Customer Segmentation
10 71 (24.32%) E-Commerce
11 69 (23.63%) Test Automation
12 68 (23.29%) SEO
13 67 (22.95%) Marketing Strategy
14 65 (22.26%) Analytics
15 64 (21.92%) Digital Marketing
16 62 (21.23%) Mathematics
17 60 (20.55%) Regression Analysis
18 59 (20.21%) Planning and Forecasting
Programming Languages
1 92 (31.51%) SQL
2 6 (2.05%) JavaScript
3 2 (0.68%) Python
Qualifications
1 20 (6.85%) Degree
2 12 (4.11%) Master's Degree
2 12 (4.11%) MBA
3 3 (1.03%) Computer Science Degree
3 3 (1.03%) Security Cleared
4 2 (0.68%) PMI Certification
4 2 (0.68%) PMP
5 1 (0.34%) DBS Check
Quality Assurance & Compliance
1 38 (13.01%) Data Quality
2 24 (8.22%) GDPR
3 11 (3.77%) Accessibility
4 10 (3.42%) Actionable Recommendations
5 7 (2.40%) QA
6 5 (1.71%) PERC
7 2 (0.68%) PMO
8 1 (0.34%) GRC
8 1 (0.34%) ISO 9001
8 1 (0.34%) ISO/IEC 27001
8 1 (0.34%) ISO/IEC 42001
8 1 (0.34%) WCAG
Systems Management
1 2 (0.68%) Systems Management Server (SMS)
2 1 (0.34%) Progress Chef
Vendors
1 101 (34.59%) Google
2 84 (28.77%) HubSpot
3 79 (27.05%) Microsoft
4 69 (23.63%) Salesforce
5 31 (10.62%) Marketo
6 25 (8.56%) Salesforce Marketing Cloud
7 21 (7.19%) Pardot
8 20 (6.85%) Adobe
9 9 (3.08%) Instagram
10 8 (2.74%) Braze
11 7 (2.40%) Facebook
12 4 (1.37%) Apteco
12 4 (1.37%) Sage
13 3 (1.03%) dotdigital
13 3 (1.03%) Optimizely
13 3 (1.03%) Oracle
14 1 (0.34%) TikTok