Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 26 January 2026, with comparisons to the same periods in the previous two years.

6 months to
26 Jan 2026
Same period 2025 Same period 2024
Rank 559 659 746
Rank change year-on-year +100 +87 +162
Permanent jobs citing Marketing Automation 95 43 33
As % of all permanent jobs in the UK 0.15% 0.082% 0.049%
As % of the Processes & Methodologies category 0.19% 0.090% 0.055%
Number of salaries quoted 59 24 25
10th Percentile £36,250 - £29,000
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £50,000 £48,750 £55,000
Median % change year-on-year +2.56% -11.36% -4.35%
75th Percentile £60,000 £72,500 £85,000
90th Percentile £86,250 £81,750 £90,000
UK excluding London median annual salary £51,250 £37,500 £45,001
% change year-on-year +36.67% -16.67% +20.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 50,302 48,021 60,136
As % of all permanent jobs advertised in the UK 80.24% 91.22% 88.90%
Number of salaries quoted 29,664 23,067 46,526
10th Percentile £28,675 £35,000 £30,000
25th Percentile £37,500 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -8.00%
75th Percentile £75,000 £80,000 £76,250
90th Percentile £95,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 26 January 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 26 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +93 86 £50,000 +2.56% 91
UK excluding London +51 56 £51,250 +36.67% 76
London +58 34 £47,500 -40.63% 28
Work from Home +83 22 £50,000 -14.89% 34
South East +33 14 £49,250 +9.44% 34
South West +10 11 £60,000 - 7
North of England +13 10 £62,500 +66.67% 13
West Midlands +37 8 £40,000 -23.81% 3
Midlands +26 8 £40,000 -23.81% 10
East of England +20 8 £55,000 -21.43% 9
North West +32 5 £120,000 +182.35% 6
Yorkshire -14 5 £36,250 -3.33% 5
Scotland - 4 - - 1
Wales - 1 £47,500 - 2

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (20.00%) CMS
2 7 (7.37%) WordPress
3 4 (4.21%) Confluence
4 2 (2.11%) Headless CMS
Applications
1 7 (7.37%) Microsoft Excel
2 4 (4.21%) Chatbot
3 3 (3.16%) Adobe Creative Suite
3 3 (3.16%) Microsoft PowerPoint
3 3 (3.16%) Spreadsheet
4 2 (2.11%) Microsoft Office
5 1 (1.05%) Microsoft Project
Business Applications
1 4 (4.21%) Dynamics CRM
2 3 (3.16%) Yoast SEO
3 2 (2.11%) Salesforce CRM
4 1 (1.05%) Adobe Campaign
Cloud Services
1 26 (27.37%) SaaS
2 6 (6.32%) Microsoft 365
2 6 (6.32%) Power Platform
3 5 (5.26%) Google Ads
3 5 (5.26%) Google Analytics
4 4 (4.21%) Azure
4 4 (4.21%) Azure DevOps
5 3 (3.16%) Dynamics 365
5 3 (3.16%) Google Workspace
6 2 (2.11%) Figma
6 2 (2.11%) GitHub
6 2 (2.11%) Salesforce Service Cloud
7 1 (1.05%) Adobe Creative Cloud
7 1 (1.05%) Canva
7 1 (1.05%) MailChimp
7 1 (1.05%) Salesforce Sales Cloud
7 1 (1.05%) Smartsheet
7 1 (1.05%) Social Studio
7 1 (1.05%) WhatsApp
7 1 (1.05%) Wix.com
Communications & Networking
1 4 (4.21%) VoIP
2 1 (1.05%) Broadband
2 1 (1.05%) SMS
Database & Business Intelligence
1 6 (6.32%) Power BI
2 5 (5.26%) Tableau
3 3 (3.16%) Relational Database
4 2 (2.11%) PostgreSQL
5 1 (1.05%) Metadata
Development Applications
1 6 (6.32%) JIRA
2 3 (3.16%) Git
General
1 95 (100.00%) Marketing
2 33 (34.74%) Social Skills
3 26 (27.37%) Analytical Skills
4 15 (15.79%) Finance
5 7 (7.37%) Brand Awareness
5 7 (7.37%) Organisational Skills
6 6 (6.32%) Presentation Skills
7 5 (5.26%) Inclusion and Diversity
7 5 (5.26%) Law
7 5 (5.26%) Manufacturing
7 5 (5.26%) Retail
7 5 (5.26%) Telecoms
8 4 (4.21%) Legal
9 3 (3.16%) Banking
9 3 (3.16%) Public Sector
10 2 (2.11%) Advertising
10 2 (2.11%) Investment Banking
11 1 (1.05%) Health Technology
11 1 (1.05%) Influencing Skills
11 1 (1.05%) Tech for Good
Job Titles
1 33 (34.74%) Marketing Manager
2 13 (13.68%) CRM Manager
3 9 (9.47%) Marketing Executive
4 8 (8.42%) Developer
5 7 (7.37%) Digital Executive
5 7 (7.37%) Marketing Specialist
5 7 (7.37%) Senior
6 6 (6.32%) Campaign Manager
6 6 (6.32%) CRM Specialist
6 6 (6.32%) Marketing Automation Manager
7 5 (5.26%) Automation Specialist
7 5 (5.26%) Campaign Marketing Manager
7 5 (5.26%) Marketing Automation Specialist
7 5 (5.26%) Salesforce Specialist
8 4 (4.21%) Analyst
8 4 (4.21%) Campaign Executive
8 4 (4.21%) Chief Technology Officer
8 4 (4.21%) Head of Marketing
8 4 (4.21%) Senior Manager
8 4 (4.21%) UX Analyst
Libraries, Frameworks & Software Standards
1 5 (5.26%) HTML
2 4 (4.21%) CSS
3 3 (3.16%) Lightning Web Components
3 3 (3.16%) Node.js
3 3 (3.16%) REST
3 3 (3.16%) SOAP
4 2 (2.11%) Next.js
4 2 (2.11%) React
Miscellaneous
1 15 (15.79%) Social Media
2 11 (11.58%) Web Conferencing
3 10 (10.53%) Analytical Mindset
4 7 (7.37%) Blog
5 6 (6.32%) Product Ownership
6 5 (5.26%) Educational Technology
7 4 (4.21%) Marketing Technology
8 3 (3.16%) Data Centre
8 3 (3.16%) Onboarding
8 3 (3.16%) Self-Motivation
9 2 (2.11%) Enterprise Software
9 2 (2.11%) Smart City
10 1 (1.05%) Graphic Design
10 1 (1.05%) Management Information System
10 1 (1.05%) Multi-touch
10 1 (1.05%) Podcast
10 1 (1.05%) Team-Oriented Environment
10 1 (1.05%) Video Editing
Processes & Methodologies
1 74 (77.89%) CRM
2 45 (47.37%) Analytics
3 43 (45.26%) B2B
4 30 (31.58%) Lead Generation
5 28 (29.47%) SEO
6 20 (21.05%) AI
7 19 (20.00%) Demand Generation
8 18 (18.95%) Marketing Strategy
8 18 (18.95%) Problem-Solving
9 17 (17.89%) Digital Marketing
10 16 (16.84%) Roadmaps
11 15 (15.79%) Continuous Improvement
11 15 (15.79%) Email Marketing
11 15 (15.79%) Multichannel Marketing
12 14 (14.74%) B2B Marketing
12 14 (14.74%) Project Management
12 14 (14.74%) Stakeholder Management
13 13 (13.68%) Agile
13 13 (13.68%) Sales Enablement
14 12 (12.63%) Customer Engagement
Programming Languages
1 5 (5.26%) SQL
2 3 (3.16%) Apex Code
3 2 (2.11%) JavaScript
3 2 (2.11%) TypeScript
4 1 (1.05%) T-SQL
Qualifications
1 9 (9.47%) Degree
2 4 (4.21%) Master's Degree
3 2 (2.11%) MBA
4 1 (1.05%) PMI Certification
4 1 (1.05%) PMP
Quality Assurance & Compliance
1 9 (9.47%) GDPR
2 2 (2.11%) Data Quality
3 1 (1.05%) PMO
3 1 (1.05%) QA
Systems Management
1 6 (6.32%) Systems Management Server (SMS)
Vendors
1 38 (40.00%) HubSpot
2 35 (36.84%) Salesforce
3 12 (12.63%) Google
3 12 (12.63%) Pardot
4 11 (11.58%) Microsoft
5 9 (9.47%) Salesforce Marketing Cloud
6 7 (7.37%) Adobe
7 6 (6.32%) YouTube
8 4 (4.21%) Marketo
9 3 (3.16%) Scality
9 3 (3.16%) Veeam
10 2 (2.11%) TikTok
11 1 (1.05%) dotdigital
11 1 (1.05%) Facebook
11 1 (1.05%) Instagram
11 1 (1.05%) MuleSoft
11 1 (1.05%) Samsung