Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 4 March 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Mar 2026
Same period 2025 Same period 2024
Rank 565 630 780
Rank change year-on-year +65 +150 +121
Permanent jobs citing Marketing Automation 110 56 41
As % of all permanent jobs in the UK 0.15% 0.12% 0.052%
As % of the Processes & Methodologies category 0.20% 0.13% 0.059%
Number of salaries quoted 74 27 33
10th Percentile £36,250 - £29,700
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £50,000 £44,000 £52,500
Median % change year-on-year +13.64% -16.19% -10.64%
75th Percentile £60,000 £67,500 £67,500
90th Percentile £85,125 £81,000 £88,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% +16.13%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 56,068 42,498 69,118
As % of all permanent jobs advertised in the UK 78.66% 93.26% 87.85%
Number of salaries quoted 33,637 21,727 52,919
10th Percentile £29,087 £32,750 £29,290
25th Percentile £38,750 £45,000 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £77,125 £81,250 £75,000
90th Percentile £97,500 £102,500 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 4 March 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 4 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +22 104 £50,000 +13.64% 67
UK excluding London +28 62 £50,000 +33.33% 45
London +49 42 £52,500 -32.26% 27
Work from Home +53 35 £52,500 - 41
South East -12 17 £49,250 +9.44% 15
North of England -29 14 £50,000 +33.33% 14
South West - 11 £60,000 - 4
East of England - 10 £55,000 - 6
Midlands -8 9 £40,000 -25.58% 6
West Midlands +17 8 £40,000 -23.81% 3
North West +3 7 £62,500 +56.25% 10
Yorkshire -43 7 £33,500 -10.67% 2
East Midlands -32 1 £50,000 -9.09% 3
Scotland - 1 - -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (25.45%) CMS
2 13 (11.82%) WordPress
3 2 (1.82%) Headless CMS
4 1 (0.91%) Confluence
4 1 (0.91%) Drupal
Applications
1 7 (6.36%) Adobe Creative Suite
1 7 (6.36%) Microsoft Excel
2 3 (2.73%) Chatbot
2 3 (2.73%) Microsoft PowerPoint
2 3 (2.73%) Spreadsheet
3 2 (1.82%) Microsoft Office
4 1 (0.91%) InDesign
Business Applications
1 7 (6.36%) Dynamics CRM
2 3 (2.73%) Salesforce CRM
2 3 (2.73%) Yoast SEO
3 1 (0.91%) Shopify
Cloud Services
1 37 (33.64%) SaaS
2 10 (9.09%) Google Analytics
3 6 (5.45%) Microsoft 365
3 6 (5.45%) Power Platform
4 5 (4.55%) Google Ads
4 5 (4.55%) Salesforce Service Cloud
5 4 (3.64%) Dynamics 365
6 3 (2.73%) Canva
6 3 (2.73%) Google Data Studio
6 3 (2.73%) Google Tag Manager
6 3 (2.73%) Google Workspace
7 2 (1.82%) Azure
7 2 (1.82%) Figma
7 2 (1.82%) GitHub
7 2 (1.82%) Salesforce Sales Cloud
8 1 (0.91%) Adobe Creative Cloud
8 1 (0.91%) AWS
8 1 (0.91%) Azure DevOps
8 1 (0.91%) GCP
8 1 (0.91%) Oracle Service Cloud
Communications & Networking
1 3 (2.73%) VoIP
2 1 (0.91%) Broadband
2 1 (0.91%) SMS
Database & Business Intelligence
1 5 (4.55%) Power BI
2 4 (3.64%) Tableau
3 3 (2.73%) Looker
3 3 (2.73%) Relational Database
4 2 (1.82%) PostgreSQL
5 1 (0.91%) Metadata
5 1 (0.91%) SQL Server
5 1 (0.91%) SQL Server Reporting Services
Development Applications
1 3 (2.73%) Git
1 3 (2.73%) JIRA
General
1 110 (100.00%) Marketing
2 38 (34.55%) Social Skills
3 30 (27.27%) Analytical Skills
4 14 (12.73%) Organisational Skills
5 11 (10.00%) Finance
6 10 (9.09%) Brand Awareness
7 8 (7.27%) Advertising
7 8 (7.27%) Inclusion and Diversity
7 8 (7.27%) Manufacturing
8 6 (5.45%) Retail
9 4 (3.64%) Legal
9 4 (3.64%) Presentation Skills
10 3 (2.73%) Public Sector
11 2 (1.82%) Games
12 1 (0.91%) Banking
12 1 (0.91%) Documentation Skills
12 1 (0.91%) Law
12 1 (0.91%) Publishing
12 1 (0.91%) Spanish Language
12 1 (0.91%) Telecoms
Job Titles
1 41 (37.27%) Marketing Manager
2 13 (11.82%) CRM Manager
2 13 (11.82%) Marketing Executive
3 9 (8.18%) Senior
4 7 (6.36%) Developer
4 7 (6.36%) Marketing Specialist
5 6 (5.45%) CRM Specialist
5 6 (5.45%) Marketing Automation Manager
6 5 (4.55%) Architect
6 5 (4.55%) Automation Specialist
6 5 (4.55%) Campaign Manager
6 5 (4.55%) Marketing Automation Specialist
6 5 (4.55%) Salesforce Specialist
7 4 (3.64%) Campaign Marketing Manager
7 4 (3.64%) Digital Marketing Manager
7 4 (3.64%) Lead
8 3 (2.73%) Cloud Administrator
8 3 (2.73%) Cloud Developer
8 3 (2.73%) Digital Marketing Executive
8 3 (2.73%) Salesforce Administrator
Libraries, Frameworks & Software Standards
1 6 (5.45%) HTML
2 5 (4.55%) CSS
3 3 (2.73%) Lightning Web Components
3 3 (2.73%) Node.js
3 3 (2.73%) REST
3 3 (2.73%) SOAP
4 2 (1.82%) Next.js
4 2 (1.82%) React
5 1 (0.91%) .NET
5 1 (0.91%) ASP.NET
5 1 (0.91%) ASP.NET Web API
5 1 (0.91%) Web Services
Miscellaneous
1 13 (11.82%) Social Media
2 11 (10.00%) Web Conferencing
3 9 (8.18%) Marketing Technology
4 8 (7.27%) Analytical Mindset
4 8 (7.27%) Blog
5 5 (4.55%) Educational Technology
5 5 (4.55%) Smart City
6 3 (2.73%) Onboarding
6 3 (2.73%) Product Ownership
7 2 (1.82%) Enterprise Software
7 2 (1.82%) Podcast
8 1 (0.91%) Cloud Native
8 1 (0.91%) Data Centre
8 1 (0.91%) Digital Media
8 1 (0.91%) Graphic Design
8 1 (0.91%) Management Information System
8 1 (0.91%) Multi-touch
8 1 (0.91%) Team-Oriented Environment
8 1 (0.91%) Video Editing
Processes & Methodologies
1 79 (71.82%) CRM
2 56 (50.91%) Analytics
3 54 (49.09%) B2B
4 31 (28.18%) Demand Generation
5 29 (26.36%) SEO
6 27 (24.55%) Lead Generation
7 25 (22.73%) AI
8 23 (20.91%) Marketing Strategy
9 20 (18.18%) Digital Marketing
9 20 (18.18%) Roadmaps
10 19 (17.27%) B2B Marketing
10 19 (17.27%) Customer Experience
10 19 (17.27%) Project Management
11 18 (16.36%) Customer Engagement
12 16 (14.55%) Multichannel Marketing
12 16 (14.55%) Performance Metrics
12 16 (14.55%) Problem-Solving
13 15 (13.64%) Copywriting
13 15 (13.64%) Sales Enablement
14 13 (11.82%) Customer Acquisition
Programming Languages
1 8 (7.27%) SQL
2 3 (2.73%) Apex Code
2 3 (2.73%) JavaScript
2 3 (2.73%) T-SQL
3 2 (1.82%) TypeScript
4 1 (0.91%) C#
Qualifications
1 14 (12.73%) Degree
2 7 (6.36%) Master's Degree
3 2 (1.82%) MBA
4 1 (0.91%) Microsoft Certification
Quality Assurance & Compliance
1 12 (10.91%) GDPR
2 6 (5.45%) Data Quality
3 3 (2.73%) PERC
4 2 (1.82%) Accessibility
5 1 (0.91%) PMO
Systems Management
1 6 (5.45%) Systems Management Server (SMS)
Vendors
1 44 (40.00%) Salesforce
2 38 (34.55%) HubSpot
3 21 (19.09%) Google
4 18 (16.36%) Pardot
5 13 (11.82%) Microsoft
6 10 (9.09%) Adobe
6 10 (9.09%) Salesforce Marketing Cloud
7 6 (5.45%) YouTube
8 3 (2.73%) Scality
8 3 (2.73%) Veeam
9 2 (1.82%) dotdigital
9 2 (1.82%) Marketo
10 1 (0.91%) Facebook
10 1 (0.91%) Instagram
10 1 (0.91%) MuleSoft
10 1 (0.91%) SAP