Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 19 January 2026, with comparisons to the same periods in the previous two years.

6 months to
19 Jan 2026
Same period 2025 Same period 2024
Rank 543 664 691
Rank change year-on-year +121 +27 +195
Permanent jobs citing Marketing Automation 95 42 35
As % of all permanent jobs in the UK 0.16% 0.079% 0.059%
As % of the Processes & Methodologies category 0.19% 0.087% 0.066%
Number of salaries quoted 59 23 22
10th Percentile £36,000 - £30,275
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £50,000 £65,000 £55,000
Median % change year-on-year -23.08% +18.18% -12.00%
75th Percentile £60,000 £72,500 £85,000
90th Percentile £86,250 £82,000 £90,000
UK excluding London median annual salary £50,000 £40,000 £50,000
% change year-on-year +25.00% -20.00% +29.03%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 49,128 48,280 53,389
As % of all permanent jobs advertised in the UK 80.62% 90.90% 89.53%
Number of salaries quoted 28,894 23,393 40,832
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,000
Median annual salary (50th Percentile) £55,000 £60,000 £57,965
Median % change year-on-year -8.33% +3.51% -7.26%
75th Percentile £75,000 £80,000 £77,500
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 19 January 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 19 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +106 86 £50,000 -23.08% 151
UK excluding London +92 56 £50,000 +25.00% 140
London +66 34 £47,500 -40.63% 30
Work from Home +89 23 £47,500 -19.15% 61
South East +40 15 £48,500 +7.78% 49
South West +15 12 £60,000 - 18
North of England +17 9 £87,500 +133.33% 24
West Midlands +37 8 £40,000 -23.81% 4
Midlands +31 8 £40,000 -23.81% 18
East of England +30 7 £55,000 -21.43% 22
Yorkshire -19 5 £36,250 -3.33% 10
North West +19 4 £120,000 +182.35% 10
Scotland - 4 - - 3
Wales - 1 £47,500 - 6

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (20.00%) CMS
2 7 (7.37%) WordPress
3 4 (4.21%) Confluence
4 2 (2.11%) Headless CMS
Applications
1 7 (7.37%) Microsoft Excel
2 4 (4.21%) Chatbot
3 3 (3.16%) Microsoft PowerPoint
3 3 (3.16%) Spreadsheet
4 2 (2.11%) Adobe Creative Suite
4 2 (2.11%) Microsoft Office
5 1 (1.05%) Microsoft Project
Business Applications
1 4 (4.21%) Dynamics CRM
2 3 (3.16%) Yoast SEO
3 2 (2.11%) Salesforce CRM
4 1 (1.05%) Adobe Campaign
Cloud Services
1 25 (26.32%) SaaS
2 6 (6.32%) Microsoft 365
2 6 (6.32%) Power Platform
3 5 (5.26%) Google Ads
3 5 (5.26%) Google Analytics
4 4 (4.21%) Azure
4 4 (4.21%) Azure DevOps
5 3 (3.16%) Dynamics 365
5 3 (3.16%) Google Workspace
6 2 (2.11%) Figma
6 2 (2.11%) GitHub
7 1 (1.05%) Adobe Creative Cloud
7 1 (1.05%) Canva
7 1 (1.05%) MailChimp
7 1 (1.05%) Oracle Service Cloud
7 1 (1.05%) Salesforce Sales Cloud
7 1 (1.05%) Salesforce Service Cloud
7 1 (1.05%) Smartsheet
7 1 (1.05%) Social Studio
7 1 (1.05%) WhatsApp
Communications & Networking
1 4 (4.21%) VoIP
2 1 (1.05%) Broadband
2 1 (1.05%) SMS
Database & Business Intelligence
1 6 (6.32%) Power BI
2 5 (5.26%) Tableau
3 3 (3.16%) Relational Database
4 2 (2.11%) PostgreSQL
5 1 (1.05%) Metadata
Development Applications
1 6 (6.32%) JIRA
2 3 (3.16%) Git
General
1 95 (100.00%) Marketing
2 32 (33.68%) Social Skills
3 25 (26.32%) Analytical Skills
4 15 (15.79%) Finance
5 8 (8.42%) Brand Awareness
6 7 (7.37%) Organisational Skills
7 6 (6.32%) Presentation Skills
8 5 (5.26%) Inclusion and Diversity
8 5 (5.26%) Law
8 5 (5.26%) Retail
8 5 (5.26%) Telecoms
9 4 (4.21%) Legal
9 4 (4.21%) Manufacturing
10 3 (3.16%) Banking
10 3 (3.16%) Public Sector
11 2 (2.11%) Advertising
11 2 (2.11%) Investment Banking
12 1 (1.05%) Documentation Skills
12 1 (1.05%) Influencing Skills
12 1 (1.05%) Tech for Good
Job Titles
1 33 (34.74%) Marketing Manager
2 13 (13.68%) CRM Manager
3 9 (9.47%) Marketing Executive
4 8 (8.42%) Developer
5 7 (7.37%) Digital Executive
5 7 (7.37%) Marketing Specialist
5 7 (7.37%) Senior
6 6 (6.32%) Campaign Manager
6 6 (6.32%) CRM Specialist
6 6 (6.32%) Marketing Automation Manager
7 5 (5.26%) Automation Specialist
7 5 (5.26%) Campaign Marketing Manager
7 5 (5.26%) Marketing Automation Specialist
7 5 (5.26%) Salesforce Specialist
8 4 (4.21%) Analyst
8 4 (4.21%) Campaign Executive
8 4 (4.21%) Chief Technology Officer
8 4 (4.21%) Head of Marketing
8 4 (4.21%) Senior Manager
8 4 (4.21%) UX Analyst
Libraries, Frameworks & Software Standards
1 4 (4.21%) HTML
2 3 (3.16%) CSS
2 3 (3.16%) Lightning Web Components
2 3 (3.16%) Node.js
2 3 (3.16%) REST
2 3 (3.16%) SOAP
3 2 (2.11%) Next.js
3 2 (2.11%) React
Miscellaneous
1 15 (15.79%) Social Media
2 11 (11.58%) Web Conferencing
3 9 (9.47%) Analytical Mindset
4 7 (7.37%) Blog
5 6 (6.32%) Product Ownership
6 5 (5.26%) Educational Technology
6 5 (5.26%) Marketing Technology
7 3 (3.16%) Data Centre
7 3 (3.16%) Onboarding
7 3 (3.16%) Self-Motivation
8 2 (2.11%) Enterprise Software
9 1 (1.05%) Graphic Design
9 1 (1.05%) Management Information System
9 1 (1.05%) Multi-touch
9 1 (1.05%) Podcast
9 1 (1.05%) Smart City
9 1 (1.05%) Team-Oriented Environment
9 1 (1.05%) Video Editing
Processes & Methodologies
1 73 (76.84%) CRM
2 46 (48.42%) Analytics
3 44 (46.32%) B2B
4 31 (32.63%) Lead Generation
5 28 (29.47%) SEO
6 20 (21.05%) AI
7 19 (20.00%) Demand Generation
8 18 (18.95%) Digital Marketing
8 18 (18.95%) Problem-Solving
9 17 (17.89%) Marketing Strategy
10 16 (16.84%) B2B Marketing
10 16 (16.84%) Multichannel Marketing
10 16 (16.84%) Roadmaps
11 15 (15.79%) Continuous Improvement
11 15 (15.79%) Email Marketing
12 14 (14.74%) Stakeholder Management
13 13 (13.68%) Agile
13 13 (13.68%) Customer Experience
13 13 (13.68%) Project Management
14 12 (12.63%) Sales Enablement
Programming Languages
1 4 (4.21%) SQL
2 3 (3.16%) Apex Code
3 2 (2.11%) JavaScript
3 2 (2.11%) TypeScript
Qualifications
1 8 (8.42%) Degree
2 3 (3.16%) Master's Degree
3 2 (2.11%) MBA
4 1 (1.05%) PMI Certification
4 1 (1.05%) PMP
Quality Assurance & Compliance
1 9 (9.47%) GDPR
2 2 (2.11%) Data Quality
3 1 (1.05%) Accessibility
3 1 (1.05%) PMO
3 1 (1.05%) QA
Systems Management
1 6 (6.32%) Systems Management Server (SMS)
Vendors
1 39 (41.05%) HubSpot
2 33 (34.74%) Salesforce
3 12 (12.63%) Google
4 11 (11.58%) Microsoft
4 11 (11.58%) Pardot
5 8 (8.42%) Salesforce Marketing Cloud
6 6 (6.32%) Adobe
6 6 (6.32%) YouTube
7 4 (4.21%) Marketo
8 3 (3.16%) Scality
8 3 (3.16%) Veeam
9 2 (2.11%) TikTok
10 1 (1.05%) dotdigital
10 1 (1.05%) Facebook
10 1 (1.05%) Instagram
10 1 (1.05%) MuleSoft
10 1 (1.05%) Samsung