Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 21 August 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Aug 2026
Same period 2025 Same period 2024
Rank 620 568 768
Rank change year-on-year -52 +200 -60
Permanent jobs citing Marketing Automation 168 102 43
As % of all permanent jobs in the UK 0.16% 0.20% 0.052%
As % of the Processes & Methodologies category 0.21% 0.23% 0.064%
Number of salaries quoted 84 39 38
10th Percentile £35,000 £31,500 £32,500
25th Percentile £41,250 £35,000 £34,021
Median annual salary (50th Percentile) £45,000 £43,750 £60,000
Median % change year-on-year +2.86% -27.08% -7.69%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £65,875 £71,750 £87,875
UK excluding London median annual salary £45,000 £35,000 £70,000
% change year-on-year +28.57% -50.00% +40.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 78,861 44,450 67,204
As % of all permanent jobs advertised in the UK 73.27% 89.12% 80.81%
Number of salaries quoted 54,468 25,168 42,663
10th Percentile £31,000 £28,500 £31,250
25th Percentile £41,250 £36,750 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,000 £75,000
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £50,000
% change year-on-year +15.79% -5.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 21 August 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 21 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -73 121 £50,000 +14.29% 75
UK excluding London -71 113 £45,000 +28.57% 48
Work from Home +6 63 £45,000 +28.57% 41
London -42 44 £57,500 -0.43% 38
Wales - 32 £33,000 - 1
South West -56 21 £45,000 +28.57% 9
South East -48 18 £45,000 - 21
West Midlands -28 15 £52,500 - 2
Midlands -41 15 £52,500 - 4
North of England -41 13 £50,000 +51.52% 11
East of England -14 8 £55,000 - 3
North West -21 5 £60,000 +81.82% 8
Yorkshire -39 5 £46,250 - 3
Northern Ireland - 5 £45,000 - 1
North East - 3 £37,500 -
Scotland +12 1 - - 1

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 17 (10.12%) CMS
2 8 (4.76%) WordPress
3 4 (2.38%) Confluence
4 2 (1.19%) Drupal
5 1 (0.60%) Headless CMS
Applications
1 30 (17.86%) Microsoft Excel
2 9 (5.36%) Adobe Creative Suite
3 6 (3.57%) Microsoft PowerPoint
4 5 (2.98%) Microsoft Office
5 3 (1.79%) Adobe XD
6 2 (1.19%) Adobe Premiere
6 2 (1.19%) CapCut
7 1 (0.60%) Elementor
7 1 (0.60%) MS Visio
Business Applications
1 9 (5.36%) Salesforce CRM
2 5 (2.98%) Dynamics CRM
2 5 (2.98%) Workfront
3 4 (2.38%) Shopify
4 2 (1.19%) Academy Revenues and Benefits
5 1 (0.60%) FastStats
5 1 (0.60%) FastStats PeopleStage
5 1 (0.60%) Sage X3
Cloud Services
1 68 (40.48%) SaaS
2 42 (25.00%) Google Ads
3 34 (20.24%) Meta Ads
4 12 (7.14%) Google Analytics
5 7 (4.17%) Canva
5 7 (4.17%) Google Data Studio
5 7 (4.17%) Google Tag Manager
6 5 (2.98%) Figma
7 4 (2.38%) iPaaS
7 4 (2.38%) Salesforce Sales Cloud
8 3 (1.79%) ChatGPT
9 2 (1.19%) Anthropic Claude
9 2 (1.19%) AWS
9 2 (1.19%) Azure
9 2 (1.19%) Bloomreach
9 2 (1.19%) GCP
9 2 (1.19%) Power Platform
9 2 (1.19%) Salesforce Einstein
10 1 (0.60%) Contentsquare
10 1 (0.60%) dbt
Communications & Networking
1 8 (4.76%) Broadband
2 7 (4.17%) SMS
3 4 (2.38%) NGN
Database & Business Intelligence
1 8 (4.76%) Looker
2 4 (2.38%) Metadata
3 2 (1.19%) Power BI
4 1 (0.60%) Data Mining
4 1 (0.60%) Data Warehouse
4 1 (0.60%) Geospatial Data
Development Applications
1 9 (5.36%) JIRA
2 1 (0.60%) Bitbucket
2 1 (0.60%) Claude Code
2 1 (0.60%) GCC
General
1 168 (100.00%) Marketing
2 63 (37.50%) Analytical Skills
3 45 (26.79%) Finance
4 41 (24.40%) Social Skills
5 19 (11.31%) Organisational Skills
6 12 (7.14%) Advertising
7 10 (5.95%) Inclusion and Diversity
7 10 (5.95%) Manufacturing
8 7 (4.17%) Brand Awareness
8 7 (4.17%) Presentation Skills
9 6 (3.57%) Influencing Skills
10 5 (2.98%) German Language
10 5 (2.98%) Legal
10 5 (2.98%) Publishing
11 4 (2.38%) Law
11 4 (2.38%) Pharmaceutical
11 4 (2.38%) Retail
12 2 (1.19%) Games
12 2 (1.19%) Local Government
13 1 (0.60%) Public Sector
Job Titles
1 42 (25.00%) Marketing Manager
2 40 (23.81%) Senior
3 12 (7.14%) Marketing Automation Manager
4 9 (5.36%) CRM Manager
4 9 (5.36%) Marketing Executive
5 8 (4.76%) Marketing Specialist
6 7 (4.17%) CRM Specialist
6 7 (4.17%) Performance Manager
6 7 (4.17%) Sales and Marketing Manager
6 7 (4.17%) Sales Manager
7 6 (3.57%) Consultant
7 6 (3.57%) Lead
7 6 (3.57%) Senior Manager
8 5 (2.98%) Administrator
8 5 (2.98%) Cloud Administrator
8 5 (2.98%) Marketing Administrator
8 5 (2.98%) Salesforce Administrator
8 5 (2.98%) Web Manager
9 4 (2.38%) Ad Operations Executive
9 4 (2.38%) Product Owner
Libraries, Frameworks & Software Standards
1 12 (7.14%) HTML
2 5 (2.98%) CSS
3 1 (0.60%) Django
3 1 (0.60%) Flutter
3 1 (0.60%) HTML5 Canvas
3 1 (0.60%) Lightning Web Components
3 1 (0.60%) React
3 1 (0.60%) React Native
3 1 (0.60%) REST
Miscellaneous
1 36 (21.43%) Onboarding
2 31 (18.45%) Social Media
3 27 (16.07%) Marketing Technology
4 12 (7.14%) Analytical Mindset
4 12 (7.14%) Product Ownership
5 7 (4.17%) Video Editing
5 7 (4.17%) Web Conferencing
6 5 (2.98%) Educational Technology
7 4 (2.38%) Biopharmaceutical
7 4 (2.38%) Over-the-Top Content
7 4 (2.38%) Podcast
7 4 (2.38%) Smart City
8 3 (1.79%) Blog
8 3 (1.79%) Cloud Native
9 2 (1.19%) Augmented Reality
9 2 (1.19%) Enterprise Software
9 2 (1.19%) Management Information System
9 2 (1.19%) Multi-touch
9 2 (1.19%) SystemC
10 1 (0.60%) FMCG
Processes & Methodologies
1 83 (49.40%) B2B
2 82 (48.81%) CRM
3 60 (35.71%) AI
4 59 (35.12%) Demand Generation
5 52 (30.95%) B2B Marketing
6 47 (27.98%) Stakeholder Management
7 45 (26.79%) E-Commerce
7 45 (26.79%) Marketing Strategy
8 42 (25.00%) Analytics
9 41 (24.40%) Data Analysis
10 39 (23.21%) A/B Testing
11 37 (22.02%) Actionable Insight
12 32 (19.05%) Business Intelligence
12 32 (19.05%) Customer Segmentation
12 32 (19.05%) Test Automation
13 31 (18.45%) Creative Strategy
14 30 (17.86%) Digital Marketing
14 30 (17.86%) Regression Analysis
14 30 (17.86%) SEO
15 29 (17.26%) Mathematics
Programming Languages
1 49 (29.17%) SQL
2 5 (2.98%) JavaScript
3 1 (0.60%) Apex Code
3 1 (0.60%) Python
Qualifications
1 13 (7.74%) Degree
2 6 (3.57%) Master's Degree
3 5 (2.98%) MBA
4 3 (1.79%) Security Cleared
5 2 (1.19%) PMI Certification
5 2 (1.19%) PMP
6 1 (0.60%) Computer Science Degree
Quality Assurance & Compliance
1 30 (17.86%) GDPR
2 22 (13.10%) Data Quality
3 8 (4.76%) PERC
4 7 (4.17%) QA
5 4 (2.38%) Accessibility
6 2 (1.19%) PMO
7 1 (0.60%) Actionable Recommendations
7 1 (0.60%) ISO 9001
7 1 (0.60%) ISO/IEC 27001
7 1 (0.60%) ISO/IEC 42001
7 1 (0.60%) WCAG
Systems Management
1 1 (0.60%) Progress Chef
1 1 (0.60%) Systems Management Server (SMS)
Vendors
1 61 (36.31%) Google
2 56 (33.33%) HubSpot
3 53 (31.55%) Salesforce
4 38 (22.62%) Microsoft
5 21 (12.50%) Marketo
6 20 (11.90%) Adobe
7 19 (11.31%) Pardot
8 18 (10.71%) Salesforce Marketing Cloud
9 11 (6.55%) Braze
9 11 (6.55%) Instagram
10 9 (5.36%) Facebook
11 3 (1.79%) Hotjar
12 2 (1.19%) SAP
13 1 (0.60%) Apteco
13 1 (0.60%) dotdigital
13 1 (0.60%) Optimizely
13 1 (0.60%) Oracle
13 1 (0.60%) Sage
13 1 (0.60%) TikTok