Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 20 July 2026, with comparisons to the same periods in the previous two years.

6 months to
20 Jul 2026
Same period 2025 Same period 2024
Rank 628 569 825
Rank change year-on-year -59 +256 -69
Permanent jobs citing Marketing Automation 133 102 48
As % of all permanent jobs in the UK 0.13% 0.21% 0.050%
As % of the Processes & Methodologies category 0.18% 0.23% 0.061%
Number of salaries quoted 86 37 43
10th Percentile £32,750 £31,500 £31,500
25th Percentile £41,250 £35,000 £33,293
Median annual salary (50th Percentile) £52,500 £40,000 £55,000
Median % change year-on-year +31.25% -27.27% -15.38%
75th Percentile £57,500 £57,500 £68,125
90th Percentile £66,750 £72,250 £86,000
UK excluding London median annual salary £45,000 £37,500 £50,000
% change year-on-year +20.00% -25.00% -4.76%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 73,502 44,419 78,905
As % of all permanent jobs advertised in the UK 73.60% 90.05% 82.05%
Number of salaries quoted 50,918 25,002 54,550
10th Percentile £30,250 £28,750 £30,000
25th Percentile £41,250 £38,000 £40,000
Median annual salary (50th Percentile) £60,000 £56,500 £55,000
Median % change year-on-year +6.19% +2.73% -8.79%
75th Percentile £78,750 £76,250 £73,250
90th Percentile £100,000 £98,474 £93,750
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 20 July 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 20 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -47 116 £52,597 +31.49% 53
UK excluding London -82 78 £45,000 +20.00% 26
Work from Home +28 59 £52,693 +50.55% 29
London -6 44 £56,500 -1.74% 31
North of England -19 20 £50,000 +33.33% 5
Midlands -29 16 £51,250 -2.38% 3
West Midlands -12 15 £52,500 - 2
East of England -7 12 £55,000 - 3
South East -45 11 - - 13
South West -57 11 £37,500 +7.14% 2
North West -3 9 £61,250 +85.61% 4
Yorkshire -26 8 £46,250 +23.33% 1
Northern Ireland - 5 £45,000 -
Wales - 3 £33,000 - 1
North East - 3 £37,500 -
East Midlands -27 1 £50,000 -4.76% 1

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 25 (18.80%) CMS
2 11 (8.27%) WordPress
3 2 (1.50%) Drupal
4 1 (0.75%) Headless CMS
Applications
1 12 (9.02%) Adobe Creative Suite
2 6 (4.51%) Microsoft PowerPoint
3 5 (3.76%) Microsoft Office
4 3 (2.26%) Adobe XD
5 1 (0.75%) InDesign
5 1 (0.75%) Microsoft Excel
5 1 (0.75%) MS Visio
Business Applications
1 7 (5.26%) Salesforce CRM
2 5 (3.76%) Workfront
3 4 (3.01%) Dynamics CRM
4 3 (2.26%) Shopify
5 2 (1.50%) Academy Revenues and Benefits
6 1 (0.75%) Sage X3
Cloud Services
1 46 (34.59%) SaaS
2 12 (9.02%) Google Ads
2 12 (9.02%) Google Analytics
3 10 (7.52%) Google Data Studio
3 10 (7.52%) Google Tag Manager
4 9 (6.77%) Canva
5 5 (3.76%) Figma
5 5 (3.76%) Salesforce Sales Cloud
6 4 (3.01%) iPaaS
6 4 (3.01%) Meta Ads
6 4 (3.01%) Salesforce Service Cloud
7 2 (1.50%) AWS
7 2 (1.50%) Azure
7 2 (1.50%) ChatGPT
7 2 (1.50%) GCP
7 2 (1.50%) Power Platform
7 2 (1.50%) Salesforce Einstein
8 1 (0.75%) Anthropic Claude
8 1 (0.75%) GitHub Copilot
8 1 (0.75%) n8n
Communications & Networking
1 8 (6.02%) Broadband
2 5 (3.76%) SMS
3 4 (3.01%) NGN
Database & Business Intelligence
1 10 (7.52%) Looker
2 4 (3.01%) Metadata
3 1 (0.75%) Data Warehouse
3 1 (0.75%) Geospatial Data
3 1 (0.75%) Power BI
3 1 (0.75%) SQL Server
3 1 (0.75%) SQL Server Reporting Services
Development Applications
1 5 (3.76%) JIRA
2 1 (0.75%) Bitbucket
2 1 (0.75%) Claude Code
2 1 (0.75%) GCC
General
1 133 (100.00%) Marketing
2 39 (29.32%) Analytical Skills
2 39 (29.32%) Social Skills
3 17 (12.78%) Organisational Skills
4 15 (11.28%) Advertising
5 12 (9.02%) Brand Awareness
6 11 (8.27%) Finance
7 10 (7.52%) Inclusion and Diversity
8 8 (6.02%) Manufacturing
9 6 (4.51%) Presentation Skills
10 5 (3.76%) German Language
10 5 (3.76%) Influencing Skills
11 4 (3.01%) Games
12 3 (2.26%) Retail
13 2 (1.50%) Local Government
14 1 (0.75%) Legal
14 1 (0.75%) Publishing
14 1 (0.75%) Spanish Language
14 1 (0.75%) Telecoms
Job Titles
1 37 (27.82%) Marketing Manager
2 11 (8.27%) Marketing Executive
3 9 (6.77%) Senior
4 8 (6.02%) Administrator
4 8 (6.02%) Cloud Administrator
4 8 (6.02%) Lead
4 8 (6.02%) Marketing Administrator
4 8 (6.02%) Performance Manager
4 8 (6.02%) Salesforce Administrator
5 7 (5.26%) CRM Specialist
5 7 (5.26%) Web Manager
6 6 (4.51%) Marketing Specialist
6 6 (4.51%) Sales and Marketing Manager
6 6 (4.51%) Sales Manager
7 5 (3.76%) Marketing Automation Manager
8 4 (3.01%) Ad Operations Executive
8 4 (3.01%) Architect
8 4 (3.01%) Digital Performance Manager
8 4 (3.01%) Product Owner
8 4 (3.01%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (8.27%) HTML
2 8 (6.02%) CSS
3 1 (0.75%) .NET
3 1 (0.75%) ASP.NET
3 1 (0.75%) ASP.NET Web API
3 1 (0.75%) Django
3 1 (0.75%) Flutter
3 1 (0.75%) HTML5 Canvas
3 1 (0.75%) Lightning Web Components
3 1 (0.75%) React
3 1 (0.75%) React Native
3 1 (0.75%) REST
3 1 (0.75%) Web Services
Miscellaneous
1 25 (18.80%) Marketing Technology
2 23 (17.29%) Social Media
3 14 (10.53%) Analytical Mindset
4 8 (6.02%) Product Ownership
5 7 (5.26%) Onboarding
5 7 (5.26%) Web Conferencing
6 6 (4.51%) Smart City
7 5 (3.76%) Educational Technology
7 5 (3.76%) Podcast
7 5 (3.76%) Video Editing
8 4 (3.01%) Blog
8 4 (3.01%) Over-the-Top Content
9 3 (2.26%) Cloud Native
10 2 (1.50%) Augmented Reality
10 2 (1.50%) Enterprise Software
10 2 (1.50%) Multi-touch
11 1 (0.75%) Data Structures
11 1 (0.75%) Digital Media
11 1 (0.75%) Management Information System
11 1 (0.75%) Mobile App
Processes & Methodologies
1 72 (54.14%) CRM
2 57 (42.86%) B2B
3 45 (33.83%) Analytics
4 44 (33.08%) Marketing Strategy
5 39 (29.32%) Demand Generation
6 30 (22.56%) AI
6 30 (22.56%) Digital Marketing
7 28 (21.05%) Roadmaps
8 26 (19.55%) Project Management
9 25 (18.80%) Customer Experience
10 24 (18.05%) SEO
11 22 (16.54%) Personalization
12 20 (15.04%) Decision-Making
12 20 (15.04%) Lead Generation
13 18 (13.53%) Problem-Solving
14 17 (12.78%) B2B Marketing
15 16 (12.03%) Coaching
15 16 (12.03%) Customer Engagement
15 16 (12.03%) Integrated Marketing
16 15 (11.28%) User Experience
Programming Languages
1 23 (17.29%) SQL
2 3 (2.26%) JavaScript
2 3 (2.26%) T-SQL
3 1 (0.75%) Apex Code
3 1 (0.75%) C#
3 1 (0.75%) Python
Qualifications
1 12 (9.02%) Degree
2 4 (3.01%) Master's Degree
3 2 (1.50%) PMI Certification
3 2 (1.50%) PMP
3 2 (1.50%) Security Cleared
4 1 (0.75%) Computer Science Degree
4 1 (0.75%) MBA
4 1 (0.75%) Microsoft Certification
Quality Assurance & Compliance
1 23 (17.29%) GDPR
2 21 (15.79%) Data Quality
3 8 (6.02%) PERC
4 5 (3.76%) QA
5 3 (2.26%) Accessibility
6 2 (1.50%) PMO
7 1 (0.75%) WCAG
Systems Management
1 1 (0.75%) Progress Chef
1 1 (0.75%) Systems Management Server (SMS)
Vendors
1 57 (42.86%) Salesforce
2 44 (33.08%) HubSpot
3 35 (26.32%) Google
4 22 (16.54%) Pardot
5 20 (15.04%) Salesforce Marketing Cloud
6 18 (13.53%) Adobe
7 13 (9.77%) Marketo
7 13 (9.77%) Microsoft
8 12 (9.02%) Braze
9 6 (4.51%) Facebook
9 6 (4.51%) Instagram
10 3 (2.26%) Hotjar
11 2 (1.50%) SAP
12 1 (0.75%) dotdigital
12 1 (0.75%) Oracle
12 1 (0.75%) Sage