Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 27 July 2026, with comparisons to the same periods in the previous two years.

6 months to
27 Jul 2026
Same period 2025 Same period 2024
Rank 638 576 786
Rank change year-on-year -62 +210 -45
Permanent jobs citing Marketing Automation 139 103 44
As % of all permanent jobs in the UK 0.14% 0.21% 0.050%
As % of the Processes & Methodologies category 0.19% 0.23% 0.061%
Number of salaries quoted 88 38 40
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £37,444
Median annual salary (50th Percentile) £52,500 £41,875 £56,250
Median % change year-on-year +25.37% -25.56% -20.77%
75th Percentile £57,500 £57,500 £72,500
90th Percentile £66,550 £72,000 £87,625
UK excluding London median annual salary £45,000 £36,250 £55,000
% change year-on-year +24.14% -34.09% +7.32%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 74,612 44,363 71,938
As % of all permanent jobs advertised in the UK 73.65% 89.74% 81.45%
Number of salaries quoted 51,478 25,172 48,522
10th Percentile £30,500 £28,750 £30,000
25th Percentile £41,250 £37,500 £40,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.33%
75th Percentile £78,750 £76,250 £73,750
90th Percentile £100,000 £97,500 £93,750
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 27 July 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 27 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -57 119 £52,693 +25.83% 77
UK excluding London -64 80 £45,000 +24.14% 45
Work from Home +16 63 £52,693 +50.55% 37
London +6 47 £56,500 -2.16% 42
North of England -23 20 £50,000 +41.84% 8
Midlands -31 16 £51,250 -2.38% 5
West Midlands -19 15 £52,500 - 3
East of England -4 12 £55,000 - 4
South East -47 11 - - 17
South West -58 11 £37,500 +7.14% 7
Yorkshire -32 9 £46,250 +23.33% 2
North West -3 8 £60,000 +81.82% 5
Northern Ireland - 5 £45,000 - 1
Wales - 4 £33,000 - 1
North East - 3 £37,500 - 1
East Midlands -34 1 £50,000 -4.76% 2
Scotland - 1 - - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (17.27%) CMS
2 11 (7.91%) WordPress
3 2 (1.44%) Drupal
4 1 (0.72%) Headless CMS
Applications
1 12 (8.63%) Adobe Creative Suite
2 6 (4.32%) Microsoft PowerPoint
3 5 (3.60%) Microsoft Office
4 3 (2.16%) Adobe XD
5 2 (1.44%) Microsoft Excel
6 1 (0.72%) Adobe Premiere
6 1 (0.72%) CapCut
6 1 (0.72%) InDesign
6 1 (0.72%) MS Visio
Business Applications
1 9 (6.47%) Salesforce CRM
2 5 (3.60%) Workfront
3 4 (2.88%) Dynamics CRM
4 3 (2.16%) Shopify
5 2 (1.44%) Academy Revenues and Benefits
6 1 (0.72%) Sage X3
Cloud Services
1 49 (35.25%) SaaS
2 13 (9.35%) Google Ads
2 13 (9.35%) Google Analytics
3 9 (6.47%) Canva
3 9 (6.47%) Google Data Studio
3 9 (6.47%) Google Tag Manager
4 5 (3.60%) Figma
4 5 (3.60%) Meta Ads
4 5 (3.60%) Salesforce Sales Cloud
5 4 (2.88%) iPaaS
6 3 (2.16%) Power Platform
6 3 (2.16%) Salesforce Service Cloud
7 2 (1.44%) AWS
7 2 (1.44%) Azure
7 2 (1.44%) ChatGPT
7 2 (1.44%) GCP
7 2 (1.44%) Salesforce Einstein
8 1 (0.72%) Anthropic Claude
8 1 (0.72%) GitHub
8 1 (0.72%) Lucidchart
Communications & Networking
1 8 (5.76%) Broadband
2 5 (3.60%) SMS
3 4 (2.88%) NGN
Database & Business Intelligence
1 9 (6.47%) Looker
2 4 (2.88%) Metadata
3 2 (1.44%) Power BI
4 1 (0.72%) Data Mining
4 1 (0.72%) Data Warehouse
4 1 (0.72%) Geospatial Data
4 1 (0.72%) SQL Server
4 1 (0.72%) SQL Server Reporting Services
Development Applications
1 5 (3.60%) JIRA
2 1 (0.72%) Bitbucket
2 1 (0.72%) Claude Code
2 1 (0.72%) GCC
General
1 139 (100.00%) Marketing
2 42 (30.22%) Social Skills
3 39 (28.06%) Analytical Skills
4 18 (12.95%) Organisational Skills
5 15 (10.79%) Advertising
6 14 (10.07%) Finance
7 12 (8.63%) Brand Awareness
8 11 (7.91%) Inclusion and Diversity
9 8 (5.76%) Manufacturing
10 6 (4.32%) Presentation Skills
11 5 (3.60%) German Language
11 5 (3.60%) Influencing Skills
12 4 (2.88%) Games
13 3 (2.16%) Publishing
13 3 (2.16%) Retail
14 2 (1.44%) Legal
14 2 (1.44%) Local Government
15 1 (0.72%) Spanish Language
15 1 (0.72%) Telecoms
Job Titles
1 38 (27.34%) Marketing Manager
2 11 (7.91%) Marketing Executive
2 11 (7.91%) Senior
3 8 (5.76%) Performance Manager
4 7 (5.04%) Administrator
4 7 (5.04%) Cloud Administrator
4 7 (5.04%) CRM Specialist
4 7 (5.04%) Lead
4 7 (5.04%) Marketing Administrator
4 7 (5.04%) Marketing Specialist
4 7 (5.04%) Salesforce Administrator
4 7 (5.04%) Web Manager
5 6 (4.32%) Sales and Marketing Manager
5 6 (4.32%) Sales Manager
6 5 (3.60%) Consultant
6 5 (3.60%) Marketing Automation Manager
7 4 (2.88%) Architect
7 4 (2.88%) Digital Performance Manager
7 4 (2.88%) Product Owner
7 4 (2.88%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 10 (7.19%) HTML
2 7 (5.04%) CSS
3 1 (0.72%) .NET
3 1 (0.72%) ASP.NET
3 1 (0.72%) ASP.NET Web API
3 1 (0.72%) Django
3 1 (0.72%) Flutter
3 1 (0.72%) HTML5 Canvas
3 1 (0.72%) Lightning Web Components
3 1 (0.72%) React
3 1 (0.72%) React Native
3 1 (0.72%) REST
3 1 (0.72%) Web Services
Miscellaneous
1 26 (18.71%) Marketing Technology
2 24 (17.27%) Social Media
3 13 (9.35%) Analytical Mindset
4 8 (5.76%) Onboarding
4 8 (5.76%) Product Ownership
4 8 (5.76%) Web Conferencing
5 6 (4.32%) Smart City
5 6 (4.32%) Video Editing
6 5 (3.60%) Educational Technology
6 5 (3.60%) Podcast
7 4 (2.88%) Blog
7 4 (2.88%) Over-the-Top Content
8 3 (2.16%) Cloud Native
8 3 (2.16%) Management Information System
9 2 (1.44%) Augmented Reality
9 2 (1.44%) Enterprise Software
9 2 (1.44%) Multi-touch
9 2 (1.44%) SystemC
10 1 (0.72%) Digital Media
10 1 (0.72%) Mobile App
Processes & Methodologies
1 74 (53.24%) CRM
2 63 (45.32%) B2B
3 47 (33.81%) Analytics
4 46 (33.09%) Marketing Strategy
5 41 (29.50%) Demand Generation
6 32 (23.02%) AI
7 29 (20.86%) Digital Marketing
8 28 (20.14%) Roadmaps
9 27 (19.42%) Project Management
10 25 (17.99%) SEO
11 24 (17.27%) Customer Experience
12 23 (16.55%) B2B Marketing
13 21 (15.11%) Personalization
14 20 (14.39%) Decision-Making
14 20 (14.39%) Lead Generation
15 18 (12.95%) Problem-Solving
16 17 (12.23%) Coaching
17 16 (11.51%) Customer Engagement
17 16 (11.51%) Integrated Marketing
17 16 (11.51%) User Experience
Programming Languages
1 24 (17.27%) SQL
2 5 (3.60%) JavaScript
3 2 (1.44%) T-SQL
4 1 (0.72%) Apex Code
4 1 (0.72%) C#
4 1 (0.72%) Python
Qualifications
1 12 (8.63%) Degree
2 4 (2.88%) Master's Degree
3 2 (1.44%) PMI Certification
3 2 (1.44%) PMP
3 2 (1.44%) Security Cleared
4 1 (0.72%) Computer Science Degree
4 1 (0.72%) MBA
4 1 (0.72%) Microsoft Certification
Quality Assurance & Compliance
1 23 (16.55%) GDPR
2 20 (14.39%) Data Quality
3 7 (5.04%) PERC
4 5 (3.60%) QA
5 3 (2.16%) Accessibility
6 2 (1.44%) PMO
7 1 (0.72%) WCAG
Systems Management
1 1 (0.72%) Progress Chef
1 1 (0.72%) Systems Management Server (SMS)
Vendors
1 61 (43.88%) Salesforce
2 46 (33.09%) HubSpot
3 36 (25.90%) Google
4 22 (15.83%) Pardot
5 21 (15.11%) Adobe
6 20 (14.39%) Salesforce Marketing Cloud
7 19 (13.67%) Marketo
8 14 (10.07%) Microsoft
9 12 (8.63%) Braze
10 7 (5.04%) Instagram
11 6 (4.32%) Facebook
12 3 (2.16%) Hotjar
13 2 (1.44%) SAP
14 1 (0.72%) dotdigital
14 1 (0.72%) Optimizely
14 1 (0.72%) Oracle
14 1 (0.72%) Sage