Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 555 657 691
Rank change year-on-year +102 +34 +216
Permanent jobs citing Marketing Automation 98 42 30
As % of all permanent jobs in the UK 0.16% 0.078% 0.054%
As % of the Processes & Methodologies category 0.20% 0.087% 0.060%
Number of salaries quoted 64 22 17
10th Percentile £35,375 £36,250 £41,750
25th Percentile £42,500 £37,500 £42,500
Median annual salary (50th Percentile) £50,000 £65,000 £55,000
Median % change year-on-year -23.08% +18.18% -12.00%
75th Percentile £60,000 £72,500 £86,250
90th Percentile £83,625 £82,250 £111,000
UK excluding London median annual salary £50,000 £42,500 £47,500
% change year-on-year +17.65% -10.53% +22.58%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,596 48,532 50,084
As % of all permanent jobs advertised in the UK 81.00% 90.69% 89.94%
Number of salaries quoted 28,664 23,590 38,164
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £77,750
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 14 January 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +109 89 £50,000 -23.08% 112
UK excluding London +93 57 £50,000 +17.65% 101
London +69 36 £47,500 -40.63% 27
Work from Home +82 25 £46,250 -28.85% 60
South East +44 14 £48,500 - 40
South West +23 13 £55,000 - 14
Midlands +30 9 £40,000 -23.81% 10
West Midlands +29 9 £40,000 -23.81% 3
North of England +10 9 £87,500 +133.33% 17
East of England +27 7 £55,000 -21.43% 15
Yorkshire -12 5 £36,250 -3.33% 6
North West +22 4 £120,000 +182.35% 8
Scotland - 4 - - 2
Wales - 1 £47,500 - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (19.39%) CMS
2 6 (6.12%) WordPress
3 4 (4.08%) Confluence
4 2 (2.04%) Headless CMS
Applications
1 7 (7.14%) Microsoft Excel
2 4 (4.08%) Chatbot
3 3 (3.06%) Microsoft PowerPoint
3 3 (3.06%) Spreadsheet
4 2 (2.04%) Adobe Creative Suite
4 2 (2.04%) Microsoft Project
5 1 (1.02%) Microsoft Office
Business Applications
1 4 (4.08%) Dynamics CRM
2 3 (3.06%) Adobe Campaign
2 3 (3.06%) Yoast SEO
3 2 (2.04%) Salesforce CRM
Cloud Services
1 25 (25.51%) SaaS
2 6 (6.12%) Microsoft 365
3 5 (5.10%) Google Ads
3 5 (5.10%) Power Platform
4 4 (4.08%) Azure
4 4 (4.08%) Azure DevOps
4 4 (4.08%) Google Analytics
5 3 (3.06%) Dynamics 365
5 3 (3.06%) Google Workspace
6 2 (2.04%) Figma
6 2 (2.04%) GitHub
6 2 (2.04%) Smartsheet
6 2 (2.04%) Social Studio
7 1 (1.02%) Adobe Creative Cloud
7 1 (1.02%) Canva
7 1 (1.02%) MailChimp
7 1 (1.02%) Oracle Service Cloud
7 1 (1.02%) Salesforce Sales Cloud
7 1 (1.02%) Salesforce Service Cloud
7 1 (1.02%) WhatsApp
Communications & Networking
1 4 (4.08%) VoIP
2 1 (1.02%) Broadband
2 1 (1.02%) SMS
Database & Business Intelligence
1 5 (5.10%) Power BI
1 5 (5.10%) Tableau
2 3 (3.06%) Relational Database
3 2 (2.04%) PostgreSQL
4 1 (1.02%) Metadata
Development Applications
1 6 (6.12%) JIRA
2 3 (3.06%) Git
General
1 98 (100.00%) Marketing
2 30 (30.61%) Social Skills
3 25 (25.51%) Analytical Skills
4 15 (15.31%) Finance
5 8 (8.16%) Brand Awareness
6 6 (6.12%) Presentation Skills
7 5 (5.10%) Inclusion and Diversity
7 5 (5.10%) Law
7 5 (5.10%) Organisational Skills
7 5 (5.10%) Retail
7 5 (5.10%) Telecoms
8 4 (4.08%) Legal
8 4 (4.08%) Manufacturing
9 3 (3.06%) Banking
9 3 (3.06%) Public Sector
10 2 (2.04%) Advertising
10 2 (2.04%) Investment Banking
11 1 (1.02%) Documentation Skills
11 1 (1.02%) Influencing Skills
11 1 (1.02%) Tech for Good
Job Titles
1 33 (33.67%) Marketing Manager
2 15 (15.31%) CRM Manager
3 9 (9.18%) Marketing Executive
4 8 (8.16%) Developer
5 7 (7.14%) Digital Executive
5 7 (7.14%) Senior
6 6 (6.12%) CRM Specialist
6 6 (6.12%) Marketing Automation Manager
6 6 (6.12%) Marketing Specialist
7 5 (5.10%) Automation Specialist
7 5 (5.10%) Campaign Manager
7 5 (5.10%) Marketing Automation Specialist
7 5 (5.10%) Salesforce Specialist
8 4 (4.08%) Analyst
8 4 (4.08%) Campaign Executive
8 4 (4.08%) Campaign Marketing Manager
8 4 (4.08%) Chief Technology Officer
8 4 (4.08%) Head of Marketing
8 4 (4.08%) Senior Manager
8 4 (4.08%) UX Analyst
Libraries, Frameworks & Software Standards
1 6 (6.12%) HTML
2 4 (4.08%) CSS
3 3 (3.06%) Lightning Web Components
3 3 (3.06%) Node.js
3 3 (3.06%) REST
3 3 (3.06%) SOAP
4 2 (2.04%) Next.js
4 2 (2.04%) React
5 1 (1.02%) Web Services
5 1 (1.02%) XML
Miscellaneous
1 15 (15.31%) Social Media
2 10 (10.20%) Web Conferencing
3 9 (9.18%) Analytical Mindset
4 7 (7.14%) Blog
5 6 (6.12%) Marketing Technology
5 6 (6.12%) Product Ownership
6 5 (5.10%) Educational Technology
7 3 (3.06%) Data Centre
7 3 (3.06%) Onboarding
7 3 (3.06%) Self-Motivation
8 2 (2.04%) Enterprise Software
9 1 (1.02%) Graphic Design
9 1 (1.02%) Management Information System
9 1 (1.02%) Multi-touch
9 1 (1.02%) Smart City
9 1 (1.02%) Team-Oriented Environment
9 1 (1.02%) Video Editing
Processes & Methodologies
1 75 (76.53%) CRM
2 47 (47.96%) Analytics
3 44 (44.90%) B2B
4 32 (32.65%) Lead Generation
5 28 (28.57%) SEO
6 20 (20.41%) AI
7 19 (19.39%) Demand Generation
8 17 (17.35%) B2B Marketing
8 17 (17.35%) Continuous Improvement
8 17 (17.35%) Digital Marketing
8 17 (17.35%) Multichannel Marketing
8 17 (17.35%) Problem-Solving
9 16 (16.33%) Email Marketing
9 16 (16.33%) Marketing Strategy
9 16 (16.33%) Roadmaps
10 15 (15.31%) Agile
10 15 (15.31%) Stakeholder Management
11 13 (13.27%) Project Management
12 12 (12.24%) Customer Engagement
12 12 (12.24%) Customer Experience
Programming Languages
1 4 (4.08%) SQL
2 3 (3.06%) Apex Code
2 3 (3.06%) JavaScript
3 2 (2.04%) TypeScript
Qualifications
1 8 (8.16%) Degree
2 3 (3.06%) Master's Degree
3 2 (2.04%) MBA
3 2 (2.04%) PMI Certification
3 2 (2.04%) PMP
Quality Assurance & Compliance
1 9 (9.18%) GDPR
2 2 (2.04%) Data Quality
2 2 (2.04%) QA
3 1 (1.02%) Accessibility
Systems Management
1 6 (6.12%) Systems Management Server (SMS)
Vendors
1 38 (38.78%) HubSpot
2 34 (34.69%) Salesforce
3 11 (11.22%) Google
3 11 (11.22%) Microsoft
4 10 (10.20%) Pardot
4 10 (10.20%) Salesforce Marketing Cloud
5 8 (8.16%) Adobe
6 6 (6.12%) YouTube
7 4 (4.08%) Marketo
8 3 (3.06%) Scality
8 3 (3.06%) Veeam
9 2 (2.04%) Samsung
9 2 (2.04%) TikTok
10 1 (1.02%) dotdigital
10 1 (1.02%) Facebook
10 1 (1.02%) Instagram
10 1 (1.02%) MuleSoft