Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 31 July 2026, with comparisons to the same periods in the previous two years.

6 months to
31 Jul 2026
Same period 2025 Same period 2024
Rank 630 575 774
Rank change year-on-year -55 +199 -18
Permanent jobs citing Marketing Automation 143 104 43
As % of all permanent jobs in the UK 0.14% 0.21% 0.049%
As % of the Processes & Methodologies category 0.19% 0.23% 0.061%
Number of salaries quoted 85 39 39
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £36,324
Median annual salary (50th Percentile) £52,500 £43,750 £57,500
Median % change year-on-year +20.00% -23.91% -15.44%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £66,850 £74,500 £87,750
UK excluding London median annual salary £45,000 £35,000 £55,000
% change year-on-year +28.57% -36.36% +7.32%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 75,768 44,292 70,756
As % of all permanent jobs advertised in the UK 73.64% 89.63% 81.31%
Number of salaries quoted 52,326 25,118 47,262
10th Percentile £30,500 £28,750 £30,000
25th Percentile £41,250 £37,500 £40,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.33%
75th Percentile £78,750 £76,250 £73,886
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 31 July 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 31 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -68 119 £52,693 +20.44% 86
UK excluding London -66 85 £45,000 +28.57% 47
Work from Home +19 60 £52,693 +50.55% 38
London -19 47 £56,500 -2.16% 48
North of England -23 18 £50,000 +51.52% 7
Midlands -42 16 £51,250 -2.38% 6
West Midlands -15 15 £52,500 - 3
South East -58 14 £45,000 - 16
South West -60 12 £37,500 +7.14% 8
East of England -11 10 £55,000 - 6
Yorkshire -31 9 £46,250 - 1
Wales - 9 £33,000 -
North West +3 6 £60,000 +81.82% 5
Northern Ireland - 5 £45,000 - 2
North East - 3 £37,500 - 1
East Midlands -30 1 £50,000 -4.76% 3
Scotland - 1 - - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (15.38%) CMS
2 9 (6.29%) WordPress
3 2 (1.40%) Drupal
4 1 (0.70%) Headless CMS
Applications
1 10 (6.99%) Adobe Creative Suite
2 7 (4.90%) Microsoft Excel
3 6 (4.20%) Microsoft PowerPoint
4 5 (3.50%) Microsoft Office
5 3 (2.10%) Adobe XD
6 2 (1.40%) Adobe Premiere
6 2 (1.40%) CapCut
7 1 (0.70%) InDesign
7 1 (0.70%) MS Visio
Business Applications
1 10 (6.99%) Salesforce CRM
2 5 (3.50%) Workfront
3 3 (2.10%) Dynamics CRM
3 3 (2.10%) Shopify
4 2 (1.40%) Academy Revenues and Benefits
5 1 (0.70%) Sage X3
Cloud Services
1 51 (35.66%) SaaS
2 18 (12.59%) Google Ads
3 12 (8.39%) Google Analytics
4 10 (6.99%) Meta Ads
5 9 (6.29%) Google Data Studio
5 9 (6.29%) Google Tag Manager
6 8 (5.59%) Canva
7 5 (3.50%) Figma
7 5 (3.50%) Salesforce Sales Cloud
8 4 (2.80%) iPaaS
9 3 (2.10%) Power Platform
10 2 (1.40%) AWS
10 2 (1.40%) Azure
10 2 (1.40%) ChatGPT
10 2 (1.40%) GCP
10 2 (1.40%) Salesforce Einstein
10 2 (1.40%) Salesforce Service Cloud
11 1 (0.70%) Anthropic Claude
11 1 (0.70%) GitHub
11 1 (0.70%) Lucidchart
Communications & Networking
1 8 (5.59%) Broadband
2 6 (4.20%) SMS
3 4 (2.80%) NGN
Database & Business Intelligence
1 9 (6.29%) Looker
2 4 (2.80%) Metadata
3 2 (1.40%) Power BI
4 1 (0.70%) Data Mining
4 1 (0.70%) Data Warehouse
4 1 (0.70%) Geospatial Data
4 1 (0.70%) SQL Server
4 1 (0.70%) SQL Server Reporting Services
Development Applications
1 5 (3.50%) JIRA
2 1 (0.70%) Bitbucket
2 1 (0.70%) Claude Code
2 1 (0.70%) GCC
General
1 143 (100.00%) Marketing
2 43 (30.07%) Analytical Skills
3 41 (28.67%) Social Skills
4 20 (13.99%) Finance
5 17 (11.89%) Organisational Skills
6 14 (9.79%) Advertising
7 11 (7.69%) Brand Awareness
7 11 (7.69%) Inclusion and Diversity
8 7 (4.90%) Manufacturing
8 7 (4.90%) Presentation Skills
9 5 (3.50%) German Language
9 5 (3.50%) Influencing Skills
10 4 (2.80%) Retail
11 3 (2.10%) Games
11 3 (2.10%) Legal
11 3 (2.10%) Publishing
12 2 (1.40%) Local Government
13 1 (0.70%) Spanish Language
13 1 (0.70%) Telecoms
Job Titles
1 37 (25.87%) Marketing Manager
2 16 (11.19%) Senior
3 10 (6.99%) Marketing Executive
4 8 (5.59%) Marketing Specialist
4 8 (5.59%) Performance Manager
5 7 (4.90%) CRM Specialist
5 7 (4.90%) Lead
5 7 (4.90%) Sales and Marketing Manager
5 7 (4.90%) Sales Manager
5 7 (4.90%) Web Manager
6 6 (4.20%) Administrator
6 6 (4.20%) Cloud Administrator
6 6 (4.20%) Consultant
6 6 (4.20%) Marketing Administrator
6 6 (4.20%) Marketing Automation Manager
6 6 (4.20%) Salesforce Administrator
7 4 (2.80%) Architect
7 4 (2.80%) Digital Performance Manager
7 4 (2.80%) Senior Manager
7 4 (2.80%) Technical Consultant
Libraries, Frameworks & Software Standards
1 9 (6.29%) HTML
2 6 (4.20%) CSS
3 1 (0.70%) .NET
3 1 (0.70%) ASP.NET
3 1 (0.70%) ASP.NET Web API
3 1 (0.70%) Django
3 1 (0.70%) Flutter
3 1 (0.70%) HTML5 Canvas
3 1 (0.70%) Lightning Web Components
3 1 (0.70%) React
3 1 (0.70%) React Native
3 1 (0.70%) REST
3 1 (0.70%) Web Services
Miscellaneous
1 27 (18.88%) Marketing Technology
2 24 (16.78%) Social Media
3 13 (9.09%) Analytical Mindset
4 12 (8.39%) Onboarding
5 8 (5.59%) Product Ownership
6 7 (4.90%) Video Editing
6 7 (4.90%) Web Conferencing
7 5 (3.50%) Educational Technology
7 5 (3.50%) Podcast
7 5 (3.50%) Smart City
8 4 (2.80%) Blog
8 4 (2.80%) Over-the-Top Content
9 3 (2.10%) Cloud Native
9 3 (2.10%) Management Information System
10 2 (1.40%) Augmented Reality
10 2 (1.40%) Enterprise Software
10 2 (1.40%) Multi-touch
10 2 (1.40%) SystemC
11 1 (0.70%) Digital Media
11 1 (0.70%) Mobile App
Processes & Methodologies
1 74 (51.75%) CRM
2 65 (45.45%) B2B
3 45 (31.47%) Analytics
3 45 (31.47%) Marketing Strategy
4 42 (29.37%) Demand Generation
5 35 (24.48%) AI
6 28 (19.58%) B2B Marketing
6 28 (19.58%) Digital Marketing
6 28 (19.58%) Roadmaps
7 27 (18.88%) SEO
8 25 (17.48%) Project Management
9 24 (16.78%) Customer Experience
10 22 (15.38%) Personalization
11 21 (14.69%) E-Commerce
12 20 (13.99%) Decision-Making
12 20 (13.99%) Lead Generation
12 20 (13.99%) Stakeholder Management
13 19 (13.29%) Problem-Solving
14 18 (12.59%) Data Analysis
15 17 (11.89%) Coaching
Programming Languages
1 28 (19.58%) SQL
2 6 (4.20%) JavaScript
3 1 (0.70%) Apex Code
3 1 (0.70%) C#
3 1 (0.70%) Python
3 1 (0.70%) T-SQL
Qualifications
1 11 (7.69%) Degree
2 3 (2.10%) Master's Degree
3 2 (1.40%) PMI Certification
3 2 (1.40%) PMP
3 2 (1.40%) Security Cleared
4 1 (0.70%) Computer Science Degree
4 1 (0.70%) MBA
4 1 (0.70%) Microsoft Certification
Quality Assurance & Compliance
1 24 (16.78%) GDPR
2 21 (14.69%) Data Quality
3 7 (4.90%) PERC
4 5 (3.50%) QA
5 3 (2.10%) Accessibility
6 2 (1.40%) PMO
7 1 (0.70%) WCAG
Systems Management
1 1 (0.70%) Progress Chef
1 1 (0.70%) Systems Management Server (SMS)
Vendors
1 59 (41.26%) Salesforce
2 48 (33.57%) HubSpot
3 39 (27.27%) Google
4 21 (14.69%) Adobe
4 21 (14.69%) Marketo
4 21 (14.69%) Pardot
5 19 (13.29%) Salesforce Marketing Cloud
6 17 (11.89%) Microsoft
7 12 (8.39%) Braze
8 8 (5.59%) Instagram
9 6 (4.20%) Facebook
10 3 (2.10%) Hotjar
11 2 (1.40%) SAP
12 1 (0.70%) dotdigital
12 1 (0.70%) Optimizely
12 1 (0.70%) Oracle
12 1 (0.70%) Sage