Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 10 August 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Aug 2026
Same period 2025 Same period 2024
Rank 617 588 767
Rank change year-on-year -29 +179 -43
Permanent jobs citing Marketing Automation 165 104 45
As % of all permanent jobs in the UK 0.16% 0.21% 0.054%
As % of the Processes & Methodologies category 0.21% 0.23% 0.067%
Number of salaries quoted 88 39 39
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £36,324
Median annual salary (50th Percentile) £50,000 £43,750 £60,000
Median % change year-on-year +14.29% -27.08% -7.69%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £67,700 £74,500 £87,750
UK excluding London median annual salary £45,000 £35,000 £65,000
% change year-on-year +28.57% -46.15% +30.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 77,887 44,584 67,368
As % of all permanent jobs advertised in the UK 73.57% 89.31% 81.13%
Number of salaries quoted 53,644 25,395 43,808
10th Percentile £30,750 £28,500 £31,250
25th Percentile £41,250 £37,170 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,000 £75,000
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £55,000 £48,000 £50,000
% change year-on-year +14.58% -4.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 10 August 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 10 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -65 125 £51,250 +17.14% 116
UK excluding London -63 109 £45,000 +28.57% 59
Work from Home +17 63 £47,500 +35.71% 50
London -42 45 £61,250 +6.06% 68
Wales - 25 £33,000 - 1
South East -46 19 £45,000 - 21
North of England -40 17 £50,000 +51.52% 13
South West -57 17 £42,500 +21.43% 12
Midlands -33 16 £51,250 -2.38% 5
West Midlands -20 15 £52,500 - 2
East of England -23 9 £55,000 - 6
Yorkshire -37 9 £46,250 - 3
North West -10 5 £60,000 +81.82% 9
Northern Ireland - 5 £45,000 - 1
North East - 3 £37,500 - 1
East Midlands -29 1 £50,000 -4.76% 3
Scotland - 1 - - 3

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (13.33%) CMS
2 8 (4.85%) WordPress
3 3 (1.82%) Drupal
4 2 (1.21%) Confluence
5 1 (0.61%) Headless CMS
Applications
1 23 (13.94%) Microsoft Excel
2 9 (5.45%) Adobe Creative Suite
3 6 (3.64%) Microsoft PowerPoint
4 5 (3.03%) Microsoft Office
5 3 (1.82%) Adobe XD
6 2 (1.21%) Adobe Premiere
6 2 (1.21%) CapCut
7 1 (0.61%) Elementor
7 1 (0.61%) InDesign
7 1 (0.61%) MS Visio
Business Applications
1 10 (6.06%) Salesforce CRM
2 5 (3.03%) Dynamics CRM
2 5 (3.03%) Workfront
3 4 (2.42%) Shopify
4 2 (1.21%) Academy Revenues and Benefits
5 1 (0.61%) FastStats
5 1 (0.61%) FastStats PeopleStage
5 1 (0.61%) Sage X3
Cloud Services
1 62 (37.58%) SaaS
2 36 (21.82%) Google Ads
3 27 (16.36%) Meta Ads
4 13 (7.88%) Google Analytics
5 8 (4.85%) Google Data Studio
5 8 (4.85%) Google Tag Manager
6 7 (4.24%) Canva
7 5 (3.03%) Figma
7 5 (3.03%) Salesforce Sales Cloud
8 4 (2.42%) iPaaS
9 3 (1.82%) ChatGPT
9 3 (1.82%) Power Platform
10 2 (1.21%) Anthropic Claude
10 2 (1.21%) AWS
10 2 (1.21%) Azure
10 2 (1.21%) GCP
10 2 (1.21%) Salesforce Einstein
11 1 (0.61%) GitHub
11 1 (0.61%) Google Workspace
11 1 (0.61%) Lucidchart
Communications & Networking
1 8 (4.85%) Broadband
2 7 (4.24%) SMS
3 4 (2.42%) NGN
Database & Business Intelligence
1 9 (5.45%) Looker
2 4 (2.42%) Metadata
3 2 (1.21%) Power BI
4 1 (0.61%) Data Mining
4 1 (0.61%) Data Warehouse
4 1 (0.61%) Geospatial Data
4 1 (0.61%) SQL Server
4 1 (0.61%) SQL Server Reporting Services
Development Applications
1 7 (4.24%) JIRA
2 1 (0.61%) Bitbucket
2 1 (0.61%) Claude Code
2 1 (0.61%) GCC
General
1 165 (100.00%) Marketing
2 57 (34.55%) Analytical Skills
3 39 (23.64%) Social Skills
4 37 (22.42%) Finance
5 19 (11.52%) Organisational Skills
6 15 (9.09%) Advertising
7 10 (6.06%) Inclusion and Diversity
8 8 (4.85%) Brand Awareness
8 8 (4.85%) Manufacturing
9 7 (4.24%) Presentation Skills
10 5 (3.03%) German Language
10 5 (3.03%) Influencing Skills
11 4 (2.42%) Publishing
11 4 (2.42%) Retail
12 3 (1.82%) Legal
13 2 (1.21%) Games
13 2 (1.21%) Law
13 2 (1.21%) Local Government
13 2 (1.21%) Pharmaceutical
14 1 (0.61%) Telecoms
Job Titles
1 42 (25.45%) Marketing Manager
2 33 (20.00%) Senior
3 11 (6.67%) Marketing Executive
4 10 (6.06%) Marketing Automation Manager
5 9 (5.45%) Performance Manager
6 8 (4.85%) Marketing Specialist
6 8 (4.85%) Sales and Marketing Manager
6 8 (4.85%) Sales Manager
7 7 (4.24%) CRM Manager
7 7 (4.24%) CRM Specialist
7 7 (4.24%) Lead
7 7 (4.24%) Web Manager
8 6 (3.64%) Consultant
9 5 (3.03%) Administrator
9 5 (3.03%) Cloud Administrator
9 5 (3.03%) Marketing Administrator
9 5 (3.03%) Salesforce Administrator
9 5 (3.03%) Senior Manager
10 4 (2.42%) Digital Performance Manager
10 4 (2.42%) Product Owner
Libraries, Frameworks & Software Standards
1 10 (6.06%) HTML
2 5 (3.03%) CSS
3 1 (0.61%) .NET
3 1 (0.61%) ASP.NET
3 1 (0.61%) ASP.NET Web API
3 1 (0.61%) Django
3 1 (0.61%) Flutter
3 1 (0.61%) HTML5 Canvas
3 1 (0.61%) Lightning Web Components
3 1 (0.61%) React
3 1 (0.61%) React Native
3 1 (0.61%) REST
3 1 (0.61%) Web Services
Miscellaneous
1 31 (18.79%) Social Media
2 29 (17.58%) Marketing Technology
3 27 (16.36%) Onboarding
4 12 (7.27%) Analytical Mindset
5 10 (6.06%) Product Ownership
6 7 (4.24%) Video Editing
6 7 (4.24%) Web Conferencing
7 5 (3.03%) Blog
7 5 (3.03%) Educational Technology
7 5 (3.03%) Podcast
8 4 (2.42%) Over-the-Top Content
8 4 (2.42%) Smart City
9 3 (1.82%) Cloud Native
9 3 (1.82%) Management Information System
10 2 (1.21%) Augmented Reality
10 2 (1.21%) Biopharmaceutical
10 2 (1.21%) Enterprise Software
10 2 (1.21%) Multi-touch
10 2 (1.21%) SystemC
11 1 (0.61%) PropTech
Processes & Methodologies
1 83 (50.30%) CRM
2 80 (48.48%) B2B
3 54 (32.73%) AI
3 54 (32.73%) Demand Generation
4 48 (29.09%) B2B Marketing
5 46 (27.88%) Analytics
6 45 (27.27%) Marketing Strategy
7 38 (23.03%) E-Commerce
7 38 (23.03%) Stakeholder Management
8 34 (20.61%) Data Analysis
8 34 (20.61%) SEO
9 32 (19.39%) A/B Testing
10 30 (18.18%) Actionable Insight
10 30 (18.18%) Digital Marketing
11 29 (17.58%) Roadmaps
12 26 (15.76%) Creative Strategy
13 25 (15.15%) Business Intelligence
13 25 (15.15%) Lead Generation
13 25 (15.15%) Test Automation
14 24 (14.55%) Project Management
Programming Languages
1 43 (26.06%) SQL
2 6 (3.64%) JavaScript
3 1 (0.61%) Apex Code
3 1 (0.61%) C#
3 1 (0.61%) Python
Qualifications
1 13 (7.88%) Degree
2 4 (2.42%) Master's Degree
3 3 (1.82%) MBA
4 2 (1.21%) PMI Certification
4 2 (1.21%) PMP
4 2 (1.21%) Security Cleared
5 1 (0.61%) Computer Science Degree
5 1 (0.61%) Microsoft Certification
Quality Assurance & Compliance
1 29 (17.58%) GDPR
2 24 (14.55%) Data Quality
3 7 (4.24%) PERC
4 5 (3.03%) Accessibility
4 5 (3.03%) QA
5 2 (1.21%) PMO
6 1 (0.61%) Actionable Recommendations
6 1 (0.61%) ISO 9001
6 1 (0.61%) ISO/IEC 27001
6 1 (0.61%) ISO/IEC 42001
6 1 (0.61%) WCAG
Systems Management
1 1 (0.61%) Progress Chef
1 1 (0.61%) Systems Management Server (SMS)
Vendors
1 56 (33.94%) Google
1 56 (33.94%) HubSpot
2 55 (33.33%) Salesforce
3 33 (20.00%) Microsoft
4 22 (13.33%) Marketo
5 20 (12.12%) Adobe
5 20 (12.12%) Pardot
6 18 (10.91%) Salesforce Marketing Cloud
7 11 (6.67%) Braze
7 11 (6.67%) Instagram
8 9 (5.45%) Facebook
9 3 (1.82%) Hotjar
10 2 (1.21%) dotdigital
10 2 (1.21%) SAP
11 1 (0.61%) Apteco
11 1 (0.61%) Optimizely
11 1 (0.61%) Oracle
11 1 (0.61%) Sage
11 1 (0.61%) TikTok