Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 9 October 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Oct 2026
Same period 2025 Same period 2024
Rank 531 582 742
Rank change year-on-year +51 +160 -66
Permanent jobs citing Marketing Automation 288 98 26
As % of all permanent jobs in the UK 0.24% 0.20% 0.036%
As % of the Processes & Methodologies category 0.33% 0.22% 0.044%
Number of salaries quoted 127 44 20
10th Percentile £34,500 £35,000 £34,077
25th Percentile £41,250 £37,656 £56,250
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -5.72%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £68,850 £83,625 £87,875
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,265 44,296 59,619
As % of all permanent jobs advertised in the UK 73.17% 89.00% 82.18%
Number of salaries quoted 59,107 24,598 32,082
10th Percentile £31,250 £28,250 £32,500
25th Percentile £41,250 £36,250 £43,750
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% -
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £97,500
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 9 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 9 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +6 201 £45,000 - 138
England -30 197 £46,250 -2.63% 338
Work from Home +40 97 £45,000 +4.35% 142
London -30 71 £55,000 +12.82% 237
Wales -16 60 - - 3
South East -43 36 £47,500 +5.56% 42
North of England -49 31 £36,750 -69.38% 29
South West -55 28 £45,000 +28.57% 8
North West 0 27 £36,000 -70.00% 23
Midlands -27 24 £42,500 -19.05% 22
West Midlands -29 16 £45,000 -33.33% 12
Scotland +18 11 £40,000 - 17
East Midlands -28 8 £31,500 -40.00% 10
East of England -40 6 £42,500 - 12
Northern Ireland - 5 £45,000 - 8
Yorkshire -34 4 £37,500 -25.00% 6

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (7.29%) CMS
2 17 (5.90%) WordPress
3 9 (3.13%) Confluence
4 5 (1.74%) Drupal
5 4 (1.39%) Adobe Experience Manager
6 1 (0.35%) Headless CMS
Applications
1 60 (20.83%) Microsoft Excel
2 7 (2.43%) Microsoft PowerPoint
3 6 (2.08%) Adobe Creative Suite
4 3 (1.04%) Microsoft Office
4 3 (1.04%) MS Visio
5 2 (0.69%) Adobe Premiere
5 2 (0.69%) CapCut
6 1 (0.35%) Elementor
6 1 (0.35%) InDesign
Business Applications
1 16 (5.56%) Dynamics CRM
2 13 (4.51%) Salesforce CRM
3 5 (1.74%) Workfront
4 4 (1.39%) FastStats
4 4 (1.39%) FastStats PeopleStage
5 3 (1.04%) Adobe Campaign
6 2 (0.69%) Academy Revenues and Benefits
6 2 (0.69%) Sage X3
6 2 (0.69%) Shopify
Cloud Services
1 111 (38.54%) SaaS
2 76 (26.39%) Google Ads
3 65 (22.57%) Meta Ads
4 21 (7.29%) Google Analytics
5 8 (2.78%) Power Platform
6 6 (2.08%) Anthropic Claude
7 5 (1.74%) Canva
7 5 (1.74%) ChatGPT
7 5 (1.74%) Google Tag Manager
7 5 (1.74%) Microsoft 365
7 5 (1.74%) Microsoft Advertising
8 3 (1.04%) Bloomreach
8 3 (1.04%) Dynamics 365
8 3 (1.04%) Lucidchart
8 3 (1.04%) Salesforce Sales Cloud
9 2 (0.69%) Figma
9 2 (0.69%) Google Data Studio
9 2 (0.69%) iPaaS
10 1 (0.35%) AppsFlyer
10 1 (0.35%) dbt
Communications & Networking
1 11 (3.82%) SMS
2 8 (2.78%) Internet
3 3 (1.04%) Broadband
4 1 (0.35%) NGN
Database & Business Intelligence
1 8 (2.78%) Power BI
2 7 (2.43%) Looker
3 3 (1.04%) Metadata
3 3 (1.04%) MySQL
3 3 (1.04%) Tableau
4 1 (0.35%) Data Mining
4 1 (0.35%) Data Warehouse
Development Applications
1 14 (4.86%) JIRA
2 1 (0.35%) Bitbucket
2 1 (0.35%) Claude Code
General
1 288 (100.00%) Marketing
2 117 (40.63%) Analytical Skills
3 91 (31.60%) Finance
4 81 (28.13%) Social Skills
5 35 (12.15%) Advertising
6 30 (10.42%) Organisational Skills
7 13 (4.51%) Inclusion and Diversity
8 12 (4.17%) Law
9 11 (3.82%) Brand Awareness
9 11 (3.82%) Manufacturing
9 11 (3.82%) Publishing
10 9 (3.13%) Pharmaceutical
11 7 (2.43%) Legal
11 7 (2.43%) Presentation Skills
12 5 (1.74%) German Language
12 5 (1.74%) Influencing Skills
13 3 (1.04%) Spanish Language
14 2 (0.69%) Portuguese Language
14 2 (0.69%) Public Sector
14 2 (0.69%) Retail
Job Titles
1 98 (34.03%) Marketing Manager
2 72 (25.00%) Senior
3 24 (8.33%) Marketing Automation Manager
4 22 (7.64%) Marketing Executive
5 14 (4.86%) Marketing Specialist
6 13 (4.51%) Lead
7 11 (3.82%) Campaign Manager
7 11 (3.82%) CRM Executive
7 11 (3.82%) CRM Manager
7 11 (3.82%) Senior Manager
8 10 (3.47%) Digital Marketing Manager
9 9 (3.13%) Account Manager
9 9 (3.13%) CRM Specialist
9 9 (3.13%) Performance Manager
10 8 (2.78%) Marketing Director
10 8 (2.78%) Sales and Marketing Manager
10 8 (2.78%) Sales Manager
10 8 (2.78%) Traffic Manager
10 8 (2.78%) Trainee
11 6 (2.08%) Consultant
Libraries, Frameworks & Software Standards
1 18 (6.25%) HTML
2 6 (2.08%) CSS
3 3 (1.04%) Flutter
3 3 (1.04%) React Native
3 3 (1.04%) REST
4 1 (0.35%) Django
4 1 (0.35%) HTML5 Canvas
4 1 (0.35%) React
Miscellaneous
1 67 (23.26%) Onboarding
2 55 (19.10%) Social Media
3 40 (13.89%) Marketing Technology
4 21 (7.29%) Web Conferencing
5 14 (4.86%) Product Ownership
6 12 (4.17%) Analytical Mindset
7 9 (3.13%) Biopharmaceutical
7 9 (3.13%) Blog
7 9 (3.13%) Educational Technology
7 9 (3.13%) Self-Motivation
8 5 (1.74%) AI Agents
8 5 (1.74%) Operational Technology
8 5 (1.74%) Video Editing
9 4 (1.39%) Podcast
10 3 (1.04%) Enterprise Software
10 3 (1.04%) Graphic Design
10 3 (1.04%) Mobile App
10 3 (1.04%) Multi-touch
11 2 (0.69%) Management Information System
11 2 (0.69%) Photography
Processes & Methodologies
1 148 (51.39%) B2B
2 143 (49.65%) AI
3 142 (49.31%) CRM
4 121 (42.01%) Stakeholder Management
5 111 (38.54%) Demand Generation
6 105 (36.46%) B2B Marketing
7 78 (27.08%) Actionable Insight
7 78 (27.08%) Data Analysis
8 76 (26.39%) A/B Testing
9 73 (25.35%) Business Intelligence
9 73 (25.35%) Customer Segmentation
10 71 (24.65%) E-Commerce
11 68 (23.61%) Test Automation
12 66 (22.92%) Marketing Strategy
12 66 (22.92%) SEO
13 64 (22.22%) Analytics
14 63 (21.88%) Digital Marketing
15 62 (21.53%) Mathematics
16 60 (20.83%) Regression Analysis
17 59 (20.49%) Planning and Forecasting
Programming Languages
1 92 (31.94%) SQL
2 6 (2.08%) JavaScript
3 2 (0.69%) Python
Qualifications
1 21 (7.29%) Degree
2 12 (4.17%) Master's Degree
2 12 (4.17%) MBA
3 3 (1.04%) Computer Science Degree
3 3 (1.04%) Security Cleared
4 2 (0.69%) PMI Certification
4 2 (0.69%) PMP
5 1 (0.35%) DBS Check
Quality Assurance & Compliance
1 37 (12.85%) Data Quality
2 25 (8.68%) GDPR
3 11 (3.82%) Accessibility
4 9 (3.13%) Actionable Recommendations
5 7 (2.43%) QA
6 5 (1.74%) PERC
7 2 (0.69%) PMO
8 1 (0.35%) GRC
8 1 (0.35%) ISO 9001
8 1 (0.35%) ISO/IEC 27001
8 1 (0.35%) ISO/IEC 42001
8 1 (0.35%) WCAG
Systems Management
1 2 (0.69%) Systems Management Server (SMS)
2 1 (0.35%) Progress Chef
Vendors
1 98 (34.03%) Google
2 82 (28.47%) HubSpot
3 78 (27.08%) Microsoft
4 70 (24.31%) Salesforce
5 31 (10.76%) Marketo
6 26 (9.03%) Salesforce Marketing Cloud
7 21 (7.29%) Pardot
8 20 (6.94%) Adobe
9 9 (3.13%) Instagram
10 8 (2.78%) Braze
11 7 (2.43%) Facebook
12 4 (1.39%) Apteco
12 4 (1.39%) Sage
13 3 (1.04%) dotdigital
13 3 (1.04%) Optimizely
13 3 (1.04%) Oracle
14 1 (0.35%) TikTok