Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 24 September 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Sep 2026
Same period 2025 Same period 2024
Rank 548 566 755
Rank change year-on-year +18 +189 -63
Permanent jobs citing Marketing Automation 272 94 28
As % of all permanent jobs in the UK 0.23% 0.19% 0.037%
As % of the Processes & Methodologies category 0.32% 0.22% 0.045%
Number of salaries quoted 119 41 23
10th Percentile £34,750 £35,000 £32,800
25th Percentile £41,250 £36,250 £40,282
Median annual salary (50th Percentile) £47,500 £47,500 £70,000
Median % change year-on-year - -32.14% -5.72%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £71,500 £86,250 £90,500
UK excluding London median annual salary £45,000 £46,250 £70,000
% change year-on-year -2.70% -33.93% +33.33%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,482 43,719 62,334
As % of all permanent jobs advertised in the UK 73.07% 88.75% 81.46%
Number of salaries quoted 58,986 24,656 34,489
10th Percentile £31,250 £28,500 £32,500
25th Percentile £41,750 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -4.17%
75th Percentile £80,000 £75,000 £77,500
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 24 September 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 24 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +8 199 £45,000 -2.70% 129
England -28 183 £47,500 - 314
Work from Home +19 88 £45,000 +9.09% 129
Wales -19 62 £33,000 -30.53%
London -29 58 £55,000 +4.76% 215
South East -50 33 £47,500 +5.56% 49
North of England -35 32 £37,500 -68.75% 31
South West -57 30 £45,000 +28.57% 5
North West -3 25 £48,000 -60.00% 21
Midlands -33 23 £52,500 - 21
West Midlands -31 19 £52,500 -12.50% 13
Scotland +9 9 £40,000 - 6
East of England -34 5 £46,250 - 9
Yorkshire -37 5 £38,000 -24.00% 10
Northern Ireland - 5 £45,000 - 10
East Midlands -25 4 - - 8
North East - 2 £37,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (8.09%) CMS
2 15 (5.51%) WordPress
3 8 (2.94%) Confluence
4 4 (1.47%) Drupal
5 2 (0.74%) Adobe Experience Manager
6 1 (0.37%) Headless CMS
Applications
1 61 (22.43%) Microsoft Excel
2 9 (3.31%) Microsoft PowerPoint
3 8 (2.94%) Adobe Creative Suite
4 5 (1.84%) Microsoft Office
5 3 (1.10%) MS Visio
6 2 (0.74%) Adobe Premiere
6 2 (0.74%) Adobe XD
6 2 (0.74%) CapCut
7 1 (0.37%) Elementor
7 1 (0.37%) InDesign
Business Applications
1 13 (4.78%) Dynamics CRM
1 13 (4.78%) Salesforce CRM
2 6 (2.21%) Workfront
3 2 (0.74%) Academy Revenues and Benefits
3 2 (0.74%) Sage X3
3 2 (0.74%) Shopify
4 1 (0.37%) Adobe Campaign
4 1 (0.37%) FastStats
4 1 (0.37%) FastStats PeopleStage
Cloud Services
1 113 (41.54%) SaaS
2 75 (27.57%) Google Ads
3 64 (23.53%) Meta Ads
4 22 (8.09%) Google Analytics
5 7 (2.57%) Canva
6 6 (2.21%) Anthropic Claude
6 6 (2.21%) ChatGPT
6 6 (2.21%) Google Tag Manager
7 5 (1.84%) Google Data Studio
7 5 (1.84%) Microsoft 365
7 5 (1.84%) Microsoft Advertising
8 4 (1.47%) Figma
8 4 (1.47%) Power Platform
9 3 (1.10%) Bloomreach
9 3 (1.10%) iPaaS
9 3 (1.10%) Lucidchart
10 2 (0.74%) Salesforce Einstein
11 1 (0.37%) GitHub
11 1 (0.37%) GitHub Copilot
11 1 (0.37%) MailChimp
Communications & Networking
1 11 (4.04%) SMS
2 8 (2.94%) Internet
3 4 (1.47%) Broadband
4 1 (0.37%) NGN
Database & Business Intelligence
1 7 (2.57%) Looker
2 4 (1.47%) Power BI
3 3 (1.10%) Metadata
4 1 (0.37%) Data Mining
4 1 (0.37%) Data Warehouse
4 1 (0.37%) Geospatial Data
Development Applications
1 13 (4.78%) JIRA
2 1 (0.37%) Bitbucket
2 1 (0.37%) Claude Code
2 1 (0.37%) GCC
General
1 272 (100.00%) Marketing
2 111 (40.81%) Analytical Skills
3 86 (31.62%) Finance
4 70 (25.74%) Social Skills
5 30 (11.03%) Organisational Skills
6 29 (10.66%) Advertising
7 14 (5.15%) Brand Awareness
8 12 (4.41%) Inclusion and Diversity
9 11 (4.04%) Manufacturing
10 10 (3.68%) Law
11 8 (2.94%) Pharmaceutical
11 8 (2.94%) Presentation Skills
11 8 (2.94%) Publishing
12 7 (2.57%) Legal
13 6 (2.21%) German Language
14 5 (1.84%) Influencing Skills
15 3 (1.10%) Retail
16 2 (0.74%) Local Government
16 2 (0.74%) Spanish Language
16 2 (0.74%) Telecoms
Job Titles
1 88 (32.35%) Marketing Manager
2 71 (26.10%) Senior
3 20 (7.35%) Marketing Automation Manager
3 20 (7.35%) Marketing Executive
4 13 (4.78%) Marketing Specialist
5 11 (4.04%) Campaign Manager
5 11 (4.04%) CRM Manager
5 11 (4.04%) Lead
6 10 (3.68%) CRM Specialist
6 10 (3.68%) Performance Manager
6 10 (3.68%) Senior Manager
7 9 (3.31%) Sales and Marketing Manager
7 9 (3.31%) Sales Manager
8 8 (2.94%) CRM Executive
8 8 (2.94%) Digital Marketing Manager
8 8 (2.94%) Marketing Director
8 8 (2.94%) Trainee
9 7 (2.57%) Account Manager
10 6 (2.21%) Consultant
10 6 (2.21%) Traffic Manager
Libraries, Frameworks & Software Standards
1 18 (6.62%) HTML
2 6 (2.21%) CSS
3 3 (1.10%) Flutter
3 3 (1.10%) React Native
3 3 (1.10%) REST
4 1 (0.37%) Django
4 1 (0.37%) HTML5 Canvas
4 1 (0.37%) React
Miscellaneous
1 65 (23.90%) Onboarding
2 53 (19.49%) Social Media
3 40 (14.71%) Marketing Technology
4 21 (7.72%) Web Conferencing
5 15 (5.51%) Product Ownership
6 14 (5.15%) Analytical Mindset
7 9 (3.31%) Blog
7 9 (3.31%) Self-Motivation
8 8 (2.94%) Biopharmaceutical
9 7 (2.57%) Video Editing
10 6 (2.21%) Educational Technology
11 5 (1.84%) AI Agents
11 5 (1.84%) Operational Technology
11 5 (1.84%) Podcast
12 3 (1.10%) Mobile App
12 3 (1.10%) Multi-touch
12 3 (1.10%) Over-the-Top Content
13 2 (0.74%) Augmented Reality
13 2 (0.74%) Data Structures
13 2 (0.74%) Enterprise Software
Processes & Methodologies
1 143 (52.57%) B2B
2 132 (48.53%) AI
3 131 (48.16%) CRM
4 111 (40.81%) Stakeholder Management
5 110 (40.44%) Demand Generation
6 102 (37.50%) B2B Marketing
7 77 (28.31%) Data Analysis
8 73 (26.84%) E-Commerce
9 71 (26.10%) A/B Testing
9 71 (26.10%) Actionable Insight
10 69 (25.37%) Business Intelligence
11 68 (25.00%) Customer Segmentation
12 65 (23.90%) Test Automation
13 63 (23.16%) Analytics
13 63 (23.16%) SEO
14 62 (22.79%) Marketing Strategy
15 60 (22.06%) Digital Marketing
15 60 (22.06%) Regression Analysis
16 59 (21.69%) Mathematics
16 59 (21.69%) Planning and Forecasting
Programming Languages
1 88 (32.35%) SQL
2 6 (2.21%) JavaScript
3 1 (0.37%) Python
Qualifications
1 22 (8.09%) Degree
2 11 (4.04%) Master's Degree
2 11 (4.04%) MBA
3 3 (1.10%) Computer Science Degree
3 3 (1.10%) Security Cleared
4 2 (0.74%) PMI Certification
4 2 (0.74%) PMP
5 1 (0.37%) DBS Check
Quality Assurance & Compliance
1 35 (12.87%) Data Quality
2 31 (11.40%) GDPR
3 11 (4.04%) Accessibility
4 6 (2.21%) QA
5 5 (1.84%) PERC
6 2 (0.74%) Actionable Recommendations
6 2 (0.74%) PMO
7 1 (0.37%) GRC
7 1 (0.37%) ISO 9001
7 1 (0.37%) ISO/IEC 27001
7 1 (0.37%) ISO/IEC 42001
7 1 (0.37%) WCAG
Systems Management
1 2 (0.74%) Systems Management Server (SMS)
2 1 (0.37%) Progress Chef
Vendors
1 102 (37.50%) Google
2 82 (30.15%) HubSpot
3 78 (28.68%) Microsoft
4 67 (24.63%) Salesforce
5 30 (11.03%) Marketo
6 23 (8.46%) Salesforce Marketing Cloud
7 22 (8.09%) Adobe
7 22 (8.09%) Pardot
8 11 (4.04%) Braze
8 11 (4.04%) Instagram
9 9 (3.31%) Facebook
10 4 (1.47%) Sage
11 3 (1.10%) dotdigital
11 3 (1.10%) Oracle
12 2 (0.74%) Hotjar
12 2 (0.74%) Optimizely
13 1 (0.37%) Apteco
13 1 (0.37%) TikTok