Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 24 July 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Jul 2026
Same period 2025 Same period 2024
Rank 615 593 800
Rank change year-on-year -22 +207 -54
Permanent jobs citing Marketing Automation 137 102 46
As % of all permanent jobs in the UK 0.14% 0.21% 0.050%
As % of the Processes & Methodologies category 0.19% 0.23% 0.062%
Number of salaries quoted 87 37 41
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £34,085
Median annual salary (50th Percentile) £52,500 £40,000 £55,000
Median % change year-on-year +31.25% -27.27% -15.38%
75th Percentile £57,500 £57,500 £72,500
90th Percentile £66,650 £72,250 £87,500
UK excluding London median annual salary £45,000 £37,500 £53,750
% change year-on-year +20.00% -30.23% +2.38%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 74,007 44,123 74,573
As % of all permanent jobs advertised in the UK 73.62% 89.89% 81.72%
Number of salaries quoted 51,106 24,962 50,806
10th Percentile £30,500 £28,750 £30,000
25th Percentile £41,250 £37,500 £40,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £76,250 £73,750
90th Percentile £100,000 £97,500 £93,750
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 24 July 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 24 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -65 119 £52,693 +31.73% 73
UK excluding London -75 79 £45,000 +20.00% 45
Work from Home +23 62 £52,693 +50.55% 38
London -8 47 £56,500 -1.74% 38
North of England -32 20 £50,000 +33.33% 8
Midlands -35 16 £51,250 -2.38% 4
West Midlands -27 15 £52,500 - 2
East of England -3 12 £55,000 - 5
South East -43 11 - - 17
South West -56 11 £37,500 +7.14% 6
Yorkshire -32 9 £46,250 +23.33% 2
North West -3 8 £60,000 +81.82% 5
Northern Ireland - 5 £45,000 - 2
Wales - 3 £33,000 - 1
North East - 3 £37,500 - 1
East Midlands -33 1 £50,000 -4.76% 2
Scotland - 1 - - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 25 (18.25%) CMS
2 11 (8.03%) WordPress
3 2 (1.46%) Drupal
4 1 (0.73%) Headless CMS
Applications
1 12 (8.76%) Adobe Creative Suite
2 6 (4.38%) Microsoft PowerPoint
3 5 (3.65%) Microsoft Office
4 3 (2.19%) Adobe XD
5 1 (0.73%) InDesign
5 1 (0.73%) Microsoft Excel
5 1 (0.73%) MS Visio
Business Applications
1 9 (6.57%) Salesforce CRM
2 5 (3.65%) Workfront
3 4 (2.92%) Dynamics CRM
4 3 (2.19%) Shopify
5 2 (1.46%) Academy Revenues and Benefits
6 1 (0.73%) Sage X3
Cloud Services
1 46 (33.58%) SaaS
2 13 (9.49%) Google Analytics
3 12 (8.76%) Google Ads
4 10 (7.30%) Google Data Studio
4 10 (7.30%) Google Tag Manager
5 9 (6.57%) Canva
6 5 (3.65%) Figma
6 5 (3.65%) Salesforce Sales Cloud
7 4 (2.92%) iPaaS
7 4 (2.92%) Meta Ads
8 3 (2.19%) Power Platform
8 3 (2.19%) Salesforce Service Cloud
9 2 (1.46%) AWS
9 2 (1.46%) Azure
9 2 (1.46%) ChatGPT
9 2 (1.46%) GCP
9 2 (1.46%) Salesforce Einstein
10 1 (0.73%) Anthropic Claude
10 1 (0.73%) Bloomreach
10 1 (0.73%) GitHub Copilot
Communications & Networking
1 8 (5.84%) Broadband
2 5 (3.65%) SMS
3 4 (2.92%) NGN
Database & Business Intelligence
1 10 (7.30%) Looker
2 4 (2.92%) Metadata
3 2 (1.46%) Power BI
4 1 (0.73%) Data Mining
4 1 (0.73%) Data Warehouse
4 1 (0.73%) Geospatial Data
4 1 (0.73%) SQL Server
4 1 (0.73%) SQL Server Reporting Services
Development Applications
1 5 (3.65%) JIRA
2 1 (0.73%) Bitbucket
2 1 (0.73%) Claude Code
2 1 (0.73%) GCC
General
1 137 (100.00%) Marketing
2 42 (30.66%) Social Skills
3 39 (28.47%) Analytical Skills
4 17 (12.41%) Organisational Skills
5 15 (10.95%) Advertising
6 12 (8.76%) Brand Awareness
6 12 (8.76%) Finance
7 11 (8.03%) Inclusion and Diversity
8 8 (5.84%) Manufacturing
9 6 (4.38%) Presentation Skills
10 5 (3.65%) German Language
10 5 (3.65%) Influencing Skills
11 4 (2.92%) Games
12 3 (2.19%) Publishing
12 3 (2.19%) Retail
13 2 (1.46%) Local Government
14 1 (0.73%) Legal
14 1 (0.73%) Spanish Language
14 1 (0.73%) Telecoms
Job Titles
1 37 (27.01%) Marketing Manager
2 11 (8.03%) Marketing Executive
3 10 (7.30%) Senior
4 8 (5.84%) Lead
4 8 (5.84%) Performance Manager
5 7 (5.11%) Administrator
5 7 (5.11%) Cloud Administrator
5 7 (5.11%) CRM Specialist
5 7 (5.11%) Marketing Administrator
5 7 (5.11%) Salesforce Administrator
5 7 (5.11%) Web Manager
6 6 (4.38%) Marketing Specialist
6 6 (4.38%) Sales and Marketing Manager
6 6 (4.38%) Sales Manager
7 5 (3.65%) Consultant
7 5 (3.65%) Marketing Automation Manager
8 4 (2.92%) Ad Operations Executive
8 4 (2.92%) Digital Performance Manager
8 4 (2.92%) Product Owner
8 4 (2.92%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 10 (7.30%) HTML
2 7 (5.11%) CSS
3 1 (0.73%) .NET
3 1 (0.73%) ASP.NET
3 1 (0.73%) ASP.NET Web API
3 1 (0.73%) Django
3 1 (0.73%) Flutter
3 1 (0.73%) HTML5 Canvas
3 1 (0.73%) Lightning Web Components
3 1 (0.73%) React
3 1 (0.73%) React Native
3 1 (0.73%) REST
3 1 (0.73%) Web Services
Miscellaneous
1 27 (19.71%) Marketing Technology
2 23 (16.79%) Social Media
3 13 (9.49%) Analytical Mindset
4 8 (5.84%) Product Ownership
5 7 (5.11%) Onboarding
5 7 (5.11%) Web Conferencing
6 6 (4.38%) Smart City
7 5 (3.65%) Educational Technology
7 5 (3.65%) Podcast
7 5 (3.65%) Video Editing
8 4 (2.92%) Blog
8 4 (2.92%) Over-the-Top Content
9 3 (2.19%) Cloud Native
9 3 (2.19%) Management Information System
10 2 (1.46%) Augmented Reality
10 2 (1.46%) Enterprise Software
10 2 (1.46%) Multi-touch
10 2 (1.46%) SystemC
11 1 (0.73%) Digital Media
11 1 (0.73%) Mobile App
Processes & Methodologies
1 74 (54.01%) CRM
2 61 (44.53%) B2B
3 46 (33.58%) Analytics
3 46 (33.58%) Marketing Strategy
4 39 (28.47%) Demand Generation
5 31 (22.63%) AI
6 30 (21.90%) Digital Marketing
7 29 (21.17%) Roadmaps
8 26 (18.98%) Project Management
9 25 (18.25%) Customer Experience
10 24 (17.52%) SEO
11 22 (16.06%) Personalization
12 21 (15.33%) B2B Marketing
13 20 (14.60%) Decision-Making
13 20 (14.60%) Lead Generation
14 18 (13.14%) Problem-Solving
15 17 (12.41%) Coaching
16 16 (11.68%) Customer Engagement
16 16 (11.68%) Integrated Marketing
16 16 (11.68%) User Experience
Programming Languages
1 23 (16.79%) SQL
2 5 (3.65%) JavaScript
3 2 (1.46%) T-SQL
4 1 (0.73%) Apex Code
4 1 (0.73%) C#
4 1 (0.73%) Python
Qualifications
1 12 (8.76%) Degree
2 4 (2.92%) Master's Degree
3 2 (1.46%) PMI Certification
3 2 (1.46%) PMP
3 2 (1.46%) Security Cleared
4 1 (0.73%) Computer Science Degree
4 1 (0.73%) MBA
4 1 (0.73%) Microsoft Certification
Quality Assurance & Compliance
1 24 (17.52%) GDPR
2 21 (15.33%) Data Quality
3 8 (5.84%) PERC
4 5 (3.65%) QA
5 3 (2.19%) Accessibility
6 2 (1.46%) PMO
7 1 (0.73%) WCAG
Systems Management
1 1 (0.73%) Progress Chef
1 1 (0.73%) Systems Management Server (SMS)
Vendors
1 61 (44.53%) Salesforce
2 44 (32.12%) HubSpot
3 36 (26.28%) Google
4 22 (16.06%) Pardot
5 20 (14.60%) Adobe
5 20 (14.60%) Salesforce Marketing Cloud
6 18 (13.14%) Marketo
7 13 (9.49%) Braze
7 13 (9.49%) Microsoft
8 6 (4.38%) Facebook
8 6 (4.38%) Instagram
9 3 (2.19%) Hotjar
10 2 (1.46%) SAP
11 1 (0.73%) dotdigital
11 1 (0.73%) Optimizely
11 1 (0.73%) Oracle
11 1 (0.73%) Sage