Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 16 April 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Apr 2026
Same period 2025 Same period 2024
Rank 594 553 837
Rank change year-on-year -41 +284 +24
Permanent jobs citing Marketing Automation 130 82 48
As % of all permanent jobs in the UK 0.15% 0.20% 0.051%
As % of the Processes & Methodologies category 0.20% 0.21% 0.059%
Number of salaries quoted 87 37 43
10th Percentile £32,250 £32,500 £31,250
25th Percentile £40,000 £36,250 £32,500
Median annual salary (50th Percentile) £50,000 £40,000 £48,000
Median % change year-on-year +25.00% -16.67% -21.63%
75th Percentile £57,500 £67,500 £63,750
90th Percentile £64,750 £81,000 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,000
% change year-on-year +33.33% -16.67% -14.29%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 64,759 38,558 80,920
As % of all permanent jobs advertised in the UK 75.53% 92.98% 86.03%
Number of salaries quoted 39,875 22,521 59,469
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £42,500 £40,000
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -10.54%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £97,500 £102,500 £92,500
UK excluding London median annual salary £50,000 £52,600 £50,000
% change year-on-year -4.94% +5.20% -8.26%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 16 April 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 16 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -41 121 £52,500 +31.25% 64
UK excluding London -39 84 £50,000 +33.33% 42
Work from Home +27 47 £52,500 +16.67% 32
London +10 38 £56,500 -20.70% 27
South East -36 20 £49,250 +9.44% 10
North of England -62 18 £50,000 +33.33% 13
East of England - 15 £55,000 - 3
Midlands -42 14 £42,500 -19.05% 7
South West -47 14 £60,000 - 7
West Midlands -9 13 £41,250 -21.43% 6
Yorkshire -60 8 £46,250 +23.33% 4
North West -27 7 £61,250 +67.81% 7
North East - 3 £37,500 - 2
Wales - 3 £33,000 - 1
East Midlands -56 1 £50,000 +11.11% 1

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (23.08%) CMS
2 15 (11.54%) WordPress
3 1 (0.77%) Drupal
3 1 (0.77%) Headless CMS
Applications
1 11 (8.46%) Adobe Creative Suite
2 5 (3.85%) Microsoft Office
2 5 (3.85%) Microsoft PowerPoint
3 4 (3.08%) Microsoft Excel
4 3 (2.31%) Adobe XD
5 2 (1.54%) Spreadsheet
6 1 (0.77%) InDesign
Business Applications
1 6 (4.62%) Dynamics CRM
2 4 (3.08%) Salesforce CRM
3 2 (1.54%) Shopify
3 2 (1.54%) Workfront
3 2 (1.54%) Yoast SEO
Cloud Services
1 47 (36.15%) SaaS
2 14 (10.77%) Google Analytics
3 10 (7.69%) Google Ads
4 9 (6.92%) Google Data Studio
4 9 (6.92%) Google Tag Manager
5 6 (4.62%) Canva
6 5 (3.85%) Salesforce Sales Cloud
6 5 (3.85%) Salesforce Service Cloud
7 4 (3.08%) Figma
8 3 (2.31%) Dynamics 365
8 3 (2.31%) Google Workspace
8 3 (2.31%) Power Platform
9 2 (1.54%) AWS
9 2 (1.54%) Azure
9 2 (1.54%) ChatGPT
9 2 (1.54%) GCP
9 2 (1.54%) iPaaS
9 2 (1.54%) Microsoft 365
9 2 (1.54%) Salesforce Einstein
10 1 (0.77%) Wix.com
Communications & Networking
1 6 (4.62%) Broadband
2 4 (3.08%) SMS
3 3 (2.31%) NGN
Database & Business Intelligence
1 9 (6.92%) Looker
2 3 (2.31%) Metadata
3 2 (1.54%) Power BI
3 2 (1.54%) Relational Database
4 1 (0.77%) Geospatial Data
4 1 (0.77%) PostgreSQL
4 1 (0.77%) SQL Server
4 1 (0.77%) SQL Server Reporting Services
Development Applications
1 2 (1.54%) JIRA
2 1 (0.77%) GCC
General
1 130 (100.00%) Marketing
2 39 (30.00%) Analytical Skills
3 35 (26.92%) Social Skills
4 20 (15.38%) Organisational Skills
5 14 (10.77%) Brand Awareness
6 11 (8.46%) Advertising
7 10 (7.69%) Finance
7 10 (7.69%) Manufacturing
8 9 (6.92%) Inclusion and Diversity
9 7 (5.38%) Retail
10 4 (3.08%) Games
10 4 (3.08%) Presentation Skills
11 3 (2.31%) Influencing Skills
11 3 (2.31%) Legal
12 2 (1.54%) German Language
12 2 (1.54%) Public Sector
13 1 (0.77%) Banking
13 1 (0.77%) Law
13 1 (0.77%) Publishing
13 1 (0.77%) Spanish Language
Job Titles
1 45 (34.62%) Marketing Manager
2 15 (11.54%) Marketing Executive
3 12 (9.23%) CRM Specialist
4 11 (8.46%) CRM Manager
5 10 (7.69%) Marketing Automation Manager
6 9 (6.92%) Senior
7 7 (5.38%) Automation Specialist
7 7 (5.38%) Marketing Specialist
7 7 (5.38%) Web Manager
8 6 (4.62%) Architect
8 6 (4.62%) Lead
8 6 (4.62%) Performance Manager
9 5 (3.85%) Campaign Manager
9 5 (3.85%) Salesforce Specialist
10 4 (3.08%) Ad Operations Executive
10 4 (3.08%) Campaign Marketing Manager
10 4 (3.08%) Digital Marketing Manager
10 4 (3.08%) Digital Performance Manager
10 4 (3.08%) Marketing Automation Specialist
10 4 (3.08%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 8 (6.15%) HTML
2 5 (3.85%) CSS
3 1 (0.77%) .NET
3 1 (0.77%) ASP.NET
3 1 (0.77%) ASP.NET Web API
3 1 (0.77%) Lightning Web Components
3 1 (0.77%) Next.js
3 1 (0.77%) React
3 1 (0.77%) Web Services
Miscellaneous
1 20 (15.38%) Marketing Technology
2 18 (13.85%) Social Media
3 10 (7.69%) Analytical Mindset
4 8 (6.15%) Onboarding
4 8 (6.15%) Smart City
4 8 (6.15%) Web Conferencing
5 7 (5.38%) Blog
5 7 (5.38%) Product Ownership
6 4 (3.08%) Podcast
6 4 (3.08%) Video Editing
7 2 (1.54%) Cloud Native
7 2 (1.54%) Enterprise Software
7 2 (1.54%) Over-the-Top Content
8 1 (0.77%) Digital Media
8 1 (0.77%) Educational Technology
8 1 (0.77%) Graphic Design
8 1 (0.77%) Management Information System
8 1 (0.77%) Midjourney
8 1 (0.77%) PropTech
Processes & Methodologies
1 86 (66.15%) CRM
2 57 (43.85%) Analytics
2 57 (43.85%) B2B
3 35 (26.92%) Marketing Strategy
4 34 (26.15%) Demand Generation
5 32 (24.62%) Digital Marketing
6 31 (23.85%) Roadmaps
7 28 (21.54%) Project Management
8 26 (20.00%) Customer Experience
8 26 (20.00%) SEO
9 25 (19.23%) AI
9 25 (19.23%) Lead Generation
10 22 (16.92%) Problem-Solving
11 19 (14.62%) B2B Marketing
11 19 (14.62%) Customer Engagement
11 19 (14.62%) Integrated Marketing
12 17 (13.08%) Customer Acquisition
12 17 (13.08%) Personalization
13 16 (12.31%) Performance Metrics
14 15 (11.54%) User Experience
Programming Languages
1 10 (7.69%) SQL
2 3 (2.31%) T-SQL
3 2 (1.54%) JavaScript
4 1 (0.77%) Apex Code
4 1 (0.77%) C#
4 1 (0.77%) TypeScript
Qualifications
1 17 (13.08%) Degree
2 7 (5.38%) Master's Degree
3 2 (1.54%) MBA
4 1 (0.77%) Microsoft Certification
4 1 (0.77%) PMI Certification
4 1 (0.77%) PMP
Quality Assurance & Compliance
1 22 (16.92%) GDPR
2 13 (10.00%) Data Quality
3 6 (4.62%) PERC
4 3 (2.31%) QA
5 2 (1.54%) Accessibility
5 2 (1.54%) PMO
Systems Management
1 2 (1.54%) Systems Management Server (SMS)
Vendors
1 53 (40.77%) Salesforce
2 41 (31.54%) HubSpot
3 36 (27.69%) Google
4 22 (16.92%) Pardot
5 17 (13.08%) Adobe
6 14 (10.77%) Microsoft
7 13 (10.00%) Salesforce Marketing Cloud
8 9 (6.92%) Braze
9 4 (3.08%) Facebook
9 4 (3.08%) Instagram
9 4 (3.08%) Marketo
10 3 (2.31%) Hotjar
11 2 (1.54%) SAP
11 2 (1.54%) Scality
11 2 (1.54%) Veeam
11 2 (1.54%) YouTube
12 1 (0.77%) dotdigital
12 1 (0.77%) MuleSoft