Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 27 May 2026, with comparisons to the same periods in the previous two years.

6 months to
27 May 2026
Same period 2025 Same period 2024
Rank 603 549 843
Rank change year-on-year -54 +294 -12
Permanent jobs citing Marketing Automation 133 99 47
As % of all permanent jobs in the UK 0.14% 0.23% 0.047%
As % of the Processes & Methodologies category 0.19% 0.25% 0.056%
Number of salaries quoted 90 38 43
10th Percentile £32,750 £31,500 £31,250
25th Percentile £41,250 £36,250 £32,500
Median annual salary (50th Percentile) £52,500 £37,500 £48,000
Median % change year-on-year +40.00% -21.88% -26.15%
75th Percentile £60,000 £57,188 £63,750
90th Percentile £65,125 £74,875 £84,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% -20.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 68,715 39,643 83,325
As % of all permanent jobs advertised in the UK 73.91% 93.27% 84.01%
Number of salaries quoted 44,731 20,766 60,219
10th Percentile £30,000 £29,750 £29,250
25th Percentile £40,839 £41,000 £40,000
Median annual salary (50th Percentile) £60,000 £58,375 £55,000
Median % change year-on-year +2.78% +6.14% -9.84%
75th Percentile £78,750 £78,750 £72,500
90th Percentile £100,000 £102,410 £92,500
UK excluding London median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 27 May 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 27 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -39 119 £52,597 +40.26% 73
UK excluding London -44 85 £50,000 +33.33% 40
Work from Home +51 53 £52,693 +17.10% 32
London -9 38 £62,500 -3.85% 39
North of England -28 19 £50,000 +33.33% 11
South West -45 18 £55,000 +115.69% 5
Midlands -32 15 £50,000 -4.76% 7
West Midlands -31 14 £47,500 -9.52% 5
South East -30 13 £48,500 +21.25% 11
East of England - 13 £55,000 - 2
North West -9 8 £60,000 +81.82% 5
Yorkshire -48 8 £46,250 +23.33% 3
Northern Ireland - 4 £45,000 - 2
North East - 3 £37,500 - 3
Wales - 3 £33,000 - 1
East Midlands -40 1 £50,000 -4.76% 2

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 26 (19.55%) CMS
2 13 (9.77%) WordPress
3 1 (0.75%) Drupal
Applications
1 14 (10.53%) Adobe Creative Suite
2 6 (4.51%) Microsoft Office
3 5 (3.76%) Microsoft PowerPoint
4 3 (2.26%) Adobe XD
5 1 (0.75%) InDesign
5 1 (0.75%) Microsoft Excel
Business Applications
1 5 (3.76%) Salesforce CRM
2 4 (3.01%) Workfront
3 3 (2.26%) Dynamics CRM
3 3 (2.26%) Shopify
4 1 (0.75%) Academy Revenues and Benefits
4 1 (0.75%) Sage X3
Cloud Services
1 47 (35.34%) SaaS
2 14 (10.53%) Google Analytics
3 13 (9.77%) Google Ads
4 10 (7.52%) Google Data Studio
4 10 (7.52%) Google Tag Manager
5 8 (6.02%) Canva
6 5 (3.76%) Salesforce Sales Cloud
6 5 (3.76%) Salesforce Service Cloud
7 4 (3.01%) Figma
7 4 (3.01%) iPaaS
7 4 (3.01%) Meta Ads
8 2 (1.50%) AWS
8 2 (1.50%) Azure
8 2 (1.50%) ChatGPT
8 2 (1.50%) GCP
8 2 (1.50%) Power Platform
8 2 (1.50%) Salesforce Einstein
9 1 (0.75%) Adobe Creative Cloud
9 1 (0.75%) n8n
9 1 (0.75%) PowerApps
Communications & Networking
1 8 (6.02%) Broadband
2 4 (3.01%) SMS
3 3 (2.26%) NGN
Database & Business Intelligence
1 10 (7.52%) Looker
2 5 (3.76%) Metadata
3 1 (0.75%) Geospatial Data
3 1 (0.75%) Power BI
3 1 (0.75%) Relational Database
3 1 (0.75%) SQL Server
3 1 (0.75%) SQL Server Reporting Services
Development Applications
1 3 (2.26%) JIRA
2 1 (0.75%) GCC
General
1 133 (100.00%) Marketing
2 38 (28.57%) Analytical Skills
2 38 (28.57%) Social Skills
3 19 (14.29%) Organisational Skills
4 14 (10.53%) Brand Awareness
5 12 (9.02%) Advertising
6 9 (6.77%) Finance
6 9 (6.77%) Inclusion and Diversity
6 9 (6.77%) Manufacturing
7 5 (3.76%) German Language
7 5 (3.76%) Presentation Skills
8 4 (3.01%) Games
9 3 (2.26%) Influencing Skills
9 3 (2.26%) Retail
10 1 (0.75%) Banking
10 1 (0.75%) Documentation Skills
10 1 (0.75%) Legal
10 1 (0.75%) Local Government
10 1 (0.75%) Publishing
10 1 (0.75%) Spanish Language
Job Titles
1 45 (33.83%) Marketing Manager
2 11 (8.27%) CRM Specialist
2 11 (8.27%) Marketing Executive
3 10 (7.52%) Marketing Automation Manager
4 9 (6.77%) Senior
5 8 (6.02%) CRM Manager
5 8 (6.02%) Marketing Specialist
5 8 (6.02%) Performance Manager
6 7 (5.26%) Administrator
6 7 (5.26%) Automation Specialist
6 7 (5.26%) Cloud Administrator
6 7 (5.26%) Lead
6 7 (5.26%) Marketing Administrator
6 7 (5.26%) Salesforce Administrator
6 7 (5.26%) Web Manager
7 6 (4.51%) Sales and Marketing Manager
7 6 (4.51%) Sales Manager
8 5 (3.76%) Architect
8 5 (3.76%) Product Owner
8 5 (3.76%) Salesforce Specialist
Libraries, Frameworks & Software Standards
1 8 (6.02%) HTML
2 5 (3.76%) CSS
3 1 (0.75%) .NET
3 1 (0.75%) ASP.NET
3 1 (0.75%) ASP.NET Web API
3 1 (0.75%) Lightning Web Components
3 1 (0.75%) Web Services
Miscellaneous
1 22 (16.54%) Marketing Technology
2 18 (13.53%) Social Media
3 13 (9.77%) Analytical Mindset
4 9 (6.77%) Product Ownership
5 8 (6.02%) Smart City
6 7 (5.26%) Onboarding
6 7 (5.26%) Web Conferencing
7 6 (4.51%) Podcast
8 5 (3.76%) Video Editing
9 4 (3.01%) Blog
9 4 (3.01%) Educational Technology
9 4 (3.01%) Over-the-Top Content
10 2 (1.50%) Cloud Native
11 1 (0.75%) Augmented Reality
11 1 (0.75%) Digital Media
11 1 (0.75%) Management Information System
11 1 (0.75%) Midjourney
11 1 (0.75%) PropTech
Processes & Methodologies
1 76 (57.14%) CRM
2 54 (40.60%) B2B
3 46 (34.59%) Analytics
4 43 (32.33%) Marketing Strategy
5 38 (28.57%) Demand Generation
6 35 (26.32%) Roadmaps
7 29 (21.80%) Digital Marketing
8 28 (21.05%) Project Management
9 27 (20.30%) AI
10 26 (19.55%) Customer Experience
11 24 (18.05%) SEO
12 20 (15.04%) Personalization
13 19 (14.29%) Customer Acquisition
13 19 (14.29%) Problem-Solving
14 18 (13.53%) Integrated Marketing
15 17 (12.78%) Budget Management
15 17 (12.78%) Customer Engagement
16 16 (12.03%) Coaching
16 16 (12.03%) Lead Generation
17 15 (11.28%) Performance Metrics
Programming Languages
1 19 (14.29%) SQL
2 3 (2.26%) T-SQL
3 1 (0.75%) Apex Code
3 1 (0.75%) C#
3 1 (0.75%) JavaScript
Qualifications
1 14 (10.53%) Degree
2 6 (4.51%) Master's Degree
3 2 (1.50%) PMI Certification
3 2 (1.50%) PMP
4 1 (0.75%) MBA
4 1 (0.75%) Microsoft Certification
Quality Assurance & Compliance
1 19 (14.29%) GDPR
2 18 (13.53%) Data Quality
3 6 (4.51%) PERC
4 3 (2.26%) PMO
4 3 (2.26%) QA
5 2 (1.50%) Accessibility
Vendors
1 62 (46.62%) Salesforce
2 38 (28.57%) Google
3 37 (27.82%) HubSpot
4 26 (19.55%) Pardot
5 19 (14.29%) Adobe
6 15 (11.28%) Salesforce Marketing Cloud
7 13 (9.77%) Microsoft
8 11 (8.27%) Braze
8 11 (8.27%) Marketo
9 5 (3.76%) Facebook
9 5 (3.76%) Instagram
10 3 (2.26%) Hotjar
11 2 (1.50%) SAP
12 1 (0.75%) dotdigital
12 1 (0.75%) MuleSoft
12 1 (0.75%) Sage