Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 8 October 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Oct 2026
Same period 2025 Same period 2024
Rank 528 559 761
Rank change year-on-year +31 +202 -91
Permanent jobs citing Marketing Automation 288 95 26
As % of all permanent jobs in the UK 0.24% 0.19% 0.035%
As % of the Processes & Methodologies category 0.33% 0.21% 0.043%
Number of salaries quoted 128 43 20
10th Percentile £34,625 £35,000 £34,077
25th Percentile £41,250 £37,188 £56,250
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -5.72%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £68,450 £84,500 £87,875
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,155 44,192 60,081
As % of all permanent jobs advertised in the UK 73.18% 88.99% 81.99%
Number of salaries quoted 59,150 24,458 32,463
10th Percentile £31,250 £28,325 £32,500
25th Percentile £41,250 £36,250 £42,608
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% -
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £96,750
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 8 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 8 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +33 204 £45,000 - 147
England -17 198 £45,000 -5.26% 341
Work from Home +30 98 £45,000 +4.35% 142
London -32 69 £55,000 +10.00% 234
Wales -16 60 - - 3
South East -39 37 £47,500 +5.56% 43
North of England -41 32 £37,500 -68.75% 31
South West -49 28 £45,000 +28.57% 8
North West +1 27 £36,000 -70.00% 24
Midlands -21 25 £42,500 -19.05% 23
West Midlands -26 17 £43,750 -35.19% 13
Scotland +7 11 £40,000 - 18
East Midlands -25 8 £31,500 -40.00% 10
East of England -31 6 £42,500 - 14
Northern Ireland - 5 £45,000 - 10
Yorkshire -33 4 £37,500 -25.00% 7
North East - 1 £37,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (7.29%) CMS
2 17 (5.90%) WordPress
3 8 (2.78%) Confluence
4 4 (1.39%) Adobe Experience Manager
4 4 (1.39%) Drupal
5 1 (0.35%) Headless CMS
Applications
1 60 (20.83%) Microsoft Excel
2 7 (2.43%) Microsoft PowerPoint
3 6 (2.08%) Adobe Creative Suite
4 3 (1.04%) Microsoft Office
4 3 (1.04%) MS Visio
5 2 (0.69%) Adobe Premiere
5 2 (0.69%) CapCut
6 1 (0.35%) Elementor
6 1 (0.35%) InDesign
Business Applications
1 15 (5.21%) Dynamics CRM
2 13 (4.51%) Salesforce CRM
3 5 (1.74%) Workfront
4 4 (1.39%) FastStats
4 4 (1.39%) FastStats PeopleStage
5 3 (1.04%) Adobe Campaign
6 2 (0.69%) Academy Revenues and Benefits
6 2 (0.69%) Sage X3
6 2 (0.69%) Shopify
Cloud Services
1 111 (38.54%) SaaS
2 76 (26.39%) Google Ads
3 65 (22.57%) Meta Ads
4 21 (7.29%) Google Analytics
5 7 (2.43%) Power Platform
6 6 (2.08%) Anthropic Claude
6 6 (2.08%) Google Tag Manager
7 5 (1.74%) Canva
7 5 (1.74%) ChatGPT
7 5 (1.74%) Microsoft 365
7 5 (1.74%) Microsoft Advertising
8 3 (1.04%) Bloomreach
8 3 (1.04%) Dynamics 365
8 3 (1.04%) Google Data Studio
8 3 (1.04%) Lucidchart
8 3 (1.04%) Salesforce Sales Cloud
9 2 (0.69%) Figma
9 2 (0.69%) iPaaS
10 1 (0.35%) Intacct
10 1 (0.35%) MailChimp
Communications & Networking
1 11 (3.82%) SMS
2 8 (2.78%) Internet
3 3 (1.04%) Broadband
4 1 (0.35%) NGN
Database & Business Intelligence
1 8 (2.78%) Looker
2 7 (2.43%) Power BI
3 3 (1.04%) Metadata
3 3 (1.04%) MySQL
3 3 (1.04%) Tableau
4 1 (0.35%) Data Mining
4 1 (0.35%) Data Warehouse
Development Applications
1 13 (4.51%) JIRA
2 1 (0.35%) Bitbucket
2 1 (0.35%) Claude Code
General
1 288 (100.00%) Marketing
2 119 (41.32%) Analytical Skills
3 90 (31.25%) Finance
4 82 (28.47%) Social Skills
5 35 (12.15%) Advertising
6 29 (10.07%) Organisational Skills
7 14 (4.86%) Inclusion and Diversity
8 11 (3.82%) Brand Awareness
8 11 (3.82%) Law
9 10 (3.47%) Manufacturing
10 9 (3.13%) Publishing
11 8 (2.78%) Pharmaceutical
11 8 (2.78%) Presentation Skills
12 7 (2.43%) Legal
13 6 (2.08%) German Language
14 5 (1.74%) Influencing Skills
15 3 (1.04%) Spanish Language
16 2 (0.69%) Portuguese Language
16 2 (0.69%) Public Sector
16 2 (0.69%) Retail
Job Titles
1 97 (33.68%) Marketing Manager
2 72 (25.00%) Senior
3 24 (8.33%) Marketing Automation Manager
4 22 (7.64%) Marketing Executive
5 14 (4.86%) Lead
5 14 (4.86%) Marketing Specialist
6 11 (3.82%) Campaign Manager
6 11 (3.82%) CRM Executive
6 11 (3.82%) CRM Manager
6 11 (3.82%) Senior Manager
7 10 (3.47%) CRM Specialist
7 10 (3.47%) Digital Marketing Manager
8 9 (3.13%) Account Manager
8 9 (3.13%) Performance Manager
8 9 (3.13%) Sales and Marketing Manager
8 9 (3.13%) Sales Manager
9 8 (2.78%) Marketing Director
9 8 (2.78%) Traffic Manager
9 8 (2.78%) Trainee
10 6 (2.08%) Consultant
Libraries, Frameworks & Software Standards
1 17 (5.90%) HTML
2 6 (2.08%) CSS
3 3 (1.04%) Flutter
3 3 (1.04%) React Native
3 3 (1.04%) REST
4 1 (0.35%) Django
4 1 (0.35%) HTML5 Canvas
4 1 (0.35%) React
Miscellaneous
1 67 (23.26%) Onboarding
2 54 (18.75%) Social Media
3 41 (14.24%) Marketing Technology
4 21 (7.29%) Web Conferencing
5 13 (4.51%) Analytical Mindset
5 13 (4.51%) Product Ownership
6 9 (3.13%) Blog
6 9 (3.13%) Educational Technology
6 9 (3.13%) Self-Motivation
7 8 (2.78%) Biopharmaceutical
8 5 (1.74%) AI Agents
8 5 (1.74%) Operational Technology
8 5 (1.74%) Video Editing
9 4 (1.39%) Podcast
10 3 (1.04%) Graphic Design
10 3 (1.04%) Mobile App
10 3 (1.04%) Multi-touch
11 2 (0.69%) Enterprise Software
11 2 (0.69%) Over-the-Top Content
11 2 (0.69%) Virtual Team
Processes & Methodologies
1 146 (50.69%) B2B
2 142 (49.31%) AI
2 142 (49.31%) CRM
3 121 (42.01%) Stakeholder Management
4 111 (38.54%) Demand Generation
5 105 (36.46%) B2B Marketing
6 78 (27.08%) Data Analysis
7 77 (26.74%) Actionable Insight
8 76 (26.39%) A/B Testing
9 72 (25.00%) Business Intelligence
9 72 (25.00%) Customer Segmentation
9 72 (25.00%) E-Commerce
10 68 (23.61%) Test Automation
11 65 (22.57%) Analytics
11 65 (22.57%) Marketing Strategy
11 65 (22.57%) SEO
12 63 (21.88%) Digital Marketing
13 62 (21.53%) Mathematics
14 60 (20.83%) Regression Analysis
15 59 (20.49%) Statistics
Programming Languages
1 92 (31.94%) SQL
2 6 (2.08%) JavaScript
3 2 (0.69%) Python
Qualifications
1 20 (6.94%) Degree
2 11 (3.82%) Master's Degree
2 11 (3.82%) MBA
3 3 (1.04%) Computer Science Degree
3 3 (1.04%) Security Cleared
4 2 (0.69%) PMI Certification
4 2 (0.69%) PMP
5 1 (0.35%) DBS Check
Quality Assurance & Compliance
1 38 (13.19%) Data Quality
2 27 (9.38%) GDPR
3 11 (3.82%) Accessibility
4 8 (2.78%) Actionable Recommendations
5 7 (2.43%) QA
6 5 (1.74%) PERC
7 2 (0.69%) PMO
8 1 (0.35%) GRC
8 1 (0.35%) ISO 9001
8 1 (0.35%) ISO/IEC 27001
8 1 (0.35%) ISO/IEC 42001
8 1 (0.35%) WCAG
Systems Management
1 2 (0.69%) Systems Management Server (SMS)
2 1 (0.35%) Progress Chef
Vendors
1 99 (34.38%) Google
2 81 (28.13%) HubSpot
3 78 (27.08%) Microsoft
4 69 (23.96%) Salesforce
5 31 (10.76%) Marketo
6 26 (9.03%) Salesforce Marketing Cloud
7 21 (7.29%) Pardot
8 20 (6.94%) Adobe
9 9 (3.13%) Braze
9 9 (3.13%) Instagram
10 7 (2.43%) Facebook
11 4 (1.39%) Apteco
11 4 (1.39%) Sage
12 3 (1.04%) dotdigital
12 3 (1.04%) Optimizely
12 3 (1.04%) Oracle
13 1 (0.35%) TikTok