Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 1 August 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Aug 2026
Same period 2025 Same period 2024
Rank 624 574 782
Rank change year-on-year -50 +208 -37
Permanent jobs citing Marketing Automation 144 104 44
As % of all permanent jobs in the UK 0.14% 0.21% 0.051%
As % of the Processes & Methodologies category 0.19% 0.23% 0.063%
Number of salaries quoted 86 39 40
10th Percentile £32,750 £31,500 £32,500
25th Percentile £41,250 £35,000 £37,444
Median annual salary (50th Percentile) £51,250 £43,750 £57,500
Median % change year-on-year +17.14% -23.91% -11.54%
75th Percentile £57,500 £58,250 £72,500
90th Percentile £66,750 £74,500 £87,625
UK excluding London median annual salary £45,000 £35,000 £57,500
% change year-on-year +28.57% -39.13% +12.20%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 76,038 44,320 69,725
As % of all permanent jobs advertised in the UK 73.68% 89.51% 81.15%
Number of salaries quoted 52,466 25,228 46,329
10th Percentile £30,603 £28,500 £30,500
25th Percentile £41,250 £37,500 £40,500
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.41%
75th Percentile £78,750 £76,250 £75,000
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 1 August 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 1 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -57 120 £52,500 +20.00% 112
UK excluding London -69 87 £45,000 +28.57% 59
Work from Home +19 60 £52,693 +50.55% 53
London -16 46 £56,500 -2.16% 70
North of England -35 18 £50,000 +51.52% 6
Midlands -32 16 £51,250 -2.38% 5
West Midlands -23 15 £52,500 - 2
South East -56 15 £46,250 +2.78% 18
South West -67 12 £37,500 +7.14% 11
East of England -8 11 £55,000 - 6
Yorkshire -28 9 £46,250 - 1
Wales - 9 £33,000 - 6
North West -2 6 £60,000 +81.82% 4
Northern Ireland - 5 £45,000 - 4
North East - 3 £37,500 - 1
East Midlands -35 1 £50,000 -4.76% 3
Scotland - 1 - - 5

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 23 (15.97%) CMS
2 9 (6.25%) WordPress
3 2 (1.39%) Drupal
4 1 (0.69%) Headless CMS
Applications
1 10 (6.94%) Adobe Creative Suite
2 7 (4.86%) Microsoft Excel
3 6 (4.17%) Microsoft PowerPoint
4 5 (3.47%) Microsoft Office
5 3 (2.08%) Adobe XD
6 2 (1.39%) Adobe Premiere
6 2 (1.39%) CapCut
7 1 (0.69%) InDesign
7 1 (0.69%) MS Visio
Business Applications
1 10 (6.94%) Salesforce CRM
2 5 (3.47%) Workfront
3 3 (2.08%) Dynamics CRM
3 3 (2.08%) Shopify
4 2 (1.39%) Academy Revenues and Benefits
5 1 (0.69%) Sage X3
Cloud Services
1 50 (34.72%) SaaS
2 18 (12.50%) Google Ads
3 12 (8.33%) Google Analytics
4 10 (6.94%) Meta Ads
5 9 (6.25%) Google Data Studio
5 9 (6.25%) Google Tag Manager
6 8 (5.56%) Canva
7 5 (3.47%) Figma
7 5 (3.47%) Salesforce Sales Cloud
8 4 (2.78%) iPaaS
9 3 (2.08%) Power Platform
10 2 (1.39%) AWS
10 2 (1.39%) Azure
10 2 (1.39%) ChatGPT
10 2 (1.39%) GCP
10 2 (1.39%) Salesforce Einstein
10 2 (1.39%) Salesforce Service Cloud
11 1 (0.69%) GitHub
11 1 (0.69%) Lucidchart
11 1 (0.69%) Zapier
Communications & Networking
1 8 (5.56%) Broadband
2 6 (4.17%) SMS
3 4 (2.78%) NGN
Database & Business Intelligence
1 9 (6.25%) Looker
2 4 (2.78%) Metadata
3 2 (1.39%) Power BI
4 1 (0.69%) Data Mining
4 1 (0.69%) Data Warehouse
4 1 (0.69%) Geospatial Data
4 1 (0.69%) SQL Server
4 1 (0.69%) SQL Server Reporting Services
Development Applications
1 5 (3.47%) JIRA
2 1 (0.69%) Bitbucket
2 1 (0.69%) Claude Code
2 1 (0.69%) GCC
General
1 144 (100.00%) Marketing
2 42 (29.17%) Analytical Skills
3 40 (27.78%) Social Skills
4 20 (13.89%) Finance
5 17 (11.81%) Organisational Skills
6 14 (9.72%) Advertising
7 11 (7.64%) Inclusion and Diversity
8 10 (6.94%) Brand Awareness
9 7 (4.86%) Manufacturing
9 7 (4.86%) Presentation Skills
10 5 (3.47%) German Language
10 5 (3.47%) Influencing Skills
11 4 (2.78%) Retail
12 3 (2.08%) Games
12 3 (2.08%) Legal
12 3 (2.08%) Publishing
13 2 (1.39%) Local Government
14 1 (0.69%) Spanish Language
14 1 (0.69%) Telecoms
Job Titles
1 37 (25.69%) Marketing Manager
2 17 (11.81%) Senior
3 11 (7.64%) Marketing Executive
4 8 (5.56%) Marketing Specialist
4 8 (5.56%) Performance Manager
5 7 (4.86%) CRM Specialist
5 7 (4.86%) Lead
5 7 (4.86%) Sales and Marketing Manager
5 7 (4.86%) Sales Manager
5 7 (4.86%) Web Manager
6 6 (4.17%) Administrator
6 6 (4.17%) Cloud Administrator
6 6 (4.17%) Consultant
6 6 (4.17%) Marketing Administrator
6 6 (4.17%) Marketing Automation Manager
6 6 (4.17%) Salesforce Administrator
7 4 (2.78%) Ad Operations Executive
7 4 (2.78%) Digital Performance Manager
7 4 (2.78%) Product Owner
7 4 (2.78%) Senior Manager
Libraries, Frameworks & Software Standards
1 9 (6.25%) HTML
2 6 (4.17%) CSS
3 1 (0.69%) .NET
3 1 (0.69%) ASP.NET
3 1 (0.69%) ASP.NET Web API
3 1 (0.69%) Django
3 1 (0.69%) Flutter
3 1 (0.69%) HTML5 Canvas
3 1 (0.69%) Lightning Web Components
3 1 (0.69%) React
3 1 (0.69%) React Native
3 1 (0.69%) REST
3 1 (0.69%) Web Services
Miscellaneous
1 28 (19.44%) Marketing Technology
2 26 (18.06%) Social Media
3 13 (9.03%) Analytical Mindset
4 12 (8.33%) Onboarding
5 8 (5.56%) Product Ownership
6 7 (4.86%) Video Editing
6 7 (4.86%) Web Conferencing
7 5 (3.47%) Educational Technology
7 5 (3.47%) Podcast
7 5 (3.47%) Smart City
8 4 (2.78%) Blog
8 4 (2.78%) Over-the-Top Content
9 3 (2.08%) Cloud Native
9 3 (2.08%) Management Information System
10 2 (1.39%) Augmented Reality
10 2 (1.39%) Enterprise Software
10 2 (1.39%) Multi-touch
10 2 (1.39%) SystemC
11 1 (0.69%) Low-Code
11 1 (0.69%) PropTech
Processes & Methodologies
1 76 (52.78%) CRM
2 65 (45.14%) B2B
3 46 (31.94%) Analytics
3 46 (31.94%) Marketing Strategy
4 41 (28.47%) Demand Generation
5 35 (24.31%) AI
6 30 (20.83%) Digital Marketing
7 29 (20.14%) B2B Marketing
7 29 (20.14%) SEO
8 28 (19.44%) Roadmaps
9 24 (16.67%) Project Management
10 23 (15.97%) Customer Experience
11 22 (15.28%) Personalization
12 21 (14.58%) E-Commerce
12 21 (14.58%) Lead Generation
13 20 (13.89%) Decision-Making
13 20 (13.89%) Stakeholder Management
14 19 (13.19%) Problem-Solving
15 18 (12.50%) Data Analysis
16 17 (11.81%) Coaching
Programming Languages
1 28 (19.44%) SQL
2 6 (4.17%) JavaScript
3 1 (0.69%) Apex Code
3 1 (0.69%) C#
3 1 (0.69%) Python
3 1 (0.69%) T-SQL
Qualifications
1 11 (7.64%) Degree
2 3 (2.08%) Master's Degree
3 2 (1.39%) PMI Certification
3 2 (1.39%) PMP
3 2 (1.39%) Security Cleared
4 1 (0.69%) Computer Science Degree
4 1 (0.69%) MBA
4 1 (0.69%) Microsoft Certification
Quality Assurance & Compliance
1 25 (17.36%) GDPR
2 21 (14.58%) Data Quality
3 7 (4.86%) PERC
4 5 (3.47%) QA
5 4 (2.78%) Accessibility
6 2 (1.39%) PMO
7 1 (0.69%) Actionable Recommendations
7 1 (0.69%) WCAG
Systems Management
1 1 (0.69%) Progress Chef
1 1 (0.69%) Systems Management Server (SMS)
Vendors
1 58 (40.28%) Salesforce
2 49 (34.03%) HubSpot
3 39 (27.08%) Google
4 21 (14.58%) Adobe
4 21 (14.58%) Marketo
4 21 (14.58%) Pardot
5 19 (13.19%) Salesforce Marketing Cloud
6 17 (11.81%) Microsoft
7 12 (8.33%) Braze
8 9 (6.25%) Instagram
9 7 (4.86%) Facebook
10 3 (2.08%) Hotjar
11 2 (1.39%) SAP
12 1 (0.69%) dotdigital
12 1 (0.69%) Optimizely
12 1 (0.69%) Oracle
12 1 (0.69%) Sage