Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 19 September 2026, with comparisons to the same periods in the previous two years.

6 months to
19 Sep 2026
Same period 2025 Same period 2024
Rank 548 580 760
Rank change year-on-year +32 +180 -59
Permanent jobs citing Marketing Automation 249 96 31
As % of all permanent jobs in the UK 0.21% 0.19% 0.040%
As % of the Processes & Methodologies category 0.29% 0.22% 0.049%
Number of salaries quoted 109 41 26
10th Percentile £33,750 £35,000 £32,500
25th Percentile £41,250 £36,250 £35,205
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -1.41%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £68,050 £86,250 £89,375
UK excluding London median annual salary £45,000 £46,250 £70,000
% change year-on-year -2.70% -33.93% +36.59%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,848 43,853 63,499
As % of all permanent jobs advertised in the UK 73.08% 88.72% 81.26%
Number of salaries quoted 58,707 24,746 35,929
10th Percentile £31,250 £28,500 £32,000
25th Percentile £41,585 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -4.17%
75th Percentile £80,000 £75,000 £77,500
90th Percentile £100,000 £96,750 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 19 September 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 19 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -17 183 £45,000 -2.70% 92
England -54 162 £47,500 - 266
Work from Home +12 81 £45,000 +9.09% 108
Wales -14 62 £33,000 -30.53%
London -52 51 £55,000 +4.76% 193
South East -45 31 £47,500 +5.56% 37
South West -55 29 £45,000 +28.57% 6
North of England -50 27 £37,500 -68.75% 24
North West -1 21 £47,250 -60.63% 19
Midlands -36 18 £52,500 - 13
West Midlands -33 17 £52,500 -12.50% 7
Scotland +9 7 £40,000 - 6
Northern Ireland - 5 £45,000 - 4
East of England -28 4 £50,000 - 5
Yorkshire -42 4 £38,500 -23.00% 5
North East - 2 £37,500 -
East Midlands -37 1 - - 6

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 19 (7.63%) CMS
2 14 (5.62%) WordPress
3 8 (3.21%) Confluence
4 4 (1.61%) Drupal
5 2 (0.80%) Adobe Experience Manager
6 1 (0.40%) Headless CMS
Applications
1 61 (24.50%) Microsoft Excel
2 9 (3.61%) Microsoft PowerPoint
3 7 (2.81%) Adobe Creative Suite
4 5 (2.01%) Microsoft Office
5 3 (1.20%) Adobe XD
5 3 (1.20%) MS Visio
6 2 (0.80%) Adobe Premiere
6 2 (0.80%) CapCut
7 1 (0.40%) Elementor
Business Applications
1 13 (5.22%) Salesforce CRM
2 12 (4.82%) Dynamics CRM
3 6 (2.41%) Workfront
4 2 (0.80%) Academy Revenues and Benefits
4 2 (0.80%) Sage X3
4 2 (0.80%) Shopify
5 1 (0.40%) FastStats
5 1 (0.40%) FastStats PeopleStage
Cloud Services
1 109 (43.78%) SaaS
2 74 (29.72%) Google Ads
3 64 (25.70%) Meta Ads
4 17 (6.83%) Google Analytics
5 7 (2.81%) Canva
6 6 (2.41%) Anthropic Claude
6 6 (2.41%) ChatGPT
7 5 (2.01%) Figma
7 5 (2.01%) Google Data Studio
7 5 (2.01%) Google Tag Manager
7 5 (2.01%) Microsoft Advertising
8 3 (1.20%) iPaaS
8 3 (1.20%) Lucidchart
8 3 (1.20%) Microsoft 365
8 3 (1.20%) Power Platform
9 2 (0.80%) Bloomreach
9 2 (0.80%) Salesforce Einstein
9 2 (0.80%) Salesforce Sales Cloud
10 1 (0.40%) GitHub Copilot
10 1 (0.40%) Smartsheet
Communications & Networking
1 11 (4.42%) SMS
2 5 (2.01%) Broadband
3 4 (1.61%) Internet
4 2 (0.80%) NGN
Database & Business Intelligence
1 7 (2.81%) Looker
2 3 (1.20%) Metadata
2 3 (1.20%) Power BI
3 1 (0.40%) Data Mining
3 1 (0.40%) Data Warehouse
3 1 (0.40%) Geospatial Data
Development Applications
1 13 (5.22%) JIRA
2 1 (0.40%) Bitbucket
2 1 (0.40%) Claude Code
2 1 (0.40%) GCC
General
1 249 (100.00%) Marketing
2 105 (42.17%) Analytical Skills
3 80 (32.13%) Finance
4 58 (23.29%) Social Skills
5 25 (10.04%) Organisational Skills
6 22 (8.84%) Advertising
7 11 (4.42%) Brand Awareness
7 11 (4.42%) Manufacturing
8 9 (3.61%) Inclusion and Diversity
8 9 (3.61%) Law
9 8 (3.21%) Pharmaceutical
9 8 (3.21%) Presentation Skills
10 7 (2.81%) Publishing
11 6 (2.41%) German Language
12 5 (2.01%) Legal
13 4 (1.61%) Influencing Skills
14 2 (0.80%) Local Government
14 2 (0.80%) Retail
15 1 (0.40%) Italian Language
15 1 (0.40%) Spanish Language
Job Titles
1 75 (30.12%) Marketing Manager
2 69 (27.71%) Senior
3 18 (7.23%) Marketing Automation Manager
4 17 (6.83%) Marketing Executive
5 11 (4.42%) Campaign Manager
5 11 (4.42%) CRM Manager
5 11 (4.42%) Lead
5 11 (4.42%) Marketing Specialist
6 10 (4.02%) Performance Manager
7 9 (3.61%) Sales and Marketing Manager
7 9 (3.61%) Sales Manager
7 9 (3.61%) Senior Manager
8 8 (3.21%) CRM Specialist
8 8 (3.21%) Marketing Director
9 7 (2.81%) Account Manager
10 6 (2.41%) Consultant
10 6 (2.41%) CRM Executive
11 5 (2.01%) Cloud Administrator
11 5 (2.01%) Marketing Administrator
11 5 (2.01%) Senior Campaign Manager
Libraries, Frameworks & Software Standards
1 17 (6.83%) HTML
2 6 (2.41%) CSS
3 3 (1.20%) Flutter
3 3 (1.20%) React Native
3 3 (1.20%) REST
4 1 (0.40%) Django
4 1 (0.40%) HTML5 Canvas
4 1 (0.40%) React
Miscellaneous
1 64 (25.70%) Onboarding
2 46 (18.47%) Social Media
3 35 (14.06%) Marketing Technology
4 17 (6.83%) Web Conferencing
5 15 (6.02%) Product Ownership
6 13 (5.22%) Analytical Mindset
7 8 (3.21%) Biopharmaceutical
7 8 (3.21%) Blog
7 8 (3.21%) Self-Motivation
8 7 (2.81%) Video Editing
9 6 (2.41%) Educational Technology
10 5 (2.01%) AI Agents
10 5 (2.01%) Operational Technology
10 5 (2.01%) Podcast
11 3 (1.20%) Mobile App
11 3 (1.20%) Multi-touch
11 3 (1.20%) Over-the-Top Content
12 2 (0.80%) Augmented Reality
12 2 (0.80%) Data Structures
12 2 (0.80%) Enterprise Software
Processes & Methodologies
1 135 (54.22%) B2B
2 120 (48.19%) AI
3 116 (46.59%) CRM
4 106 (42.57%) Demand Generation
5 102 (40.96%) Stakeholder Management
6 97 (38.96%) B2B Marketing
7 73 (29.32%) Data Analysis
7 73 (29.32%) E-Commerce
8 71 (28.51%) Actionable Insight
9 70 (28.11%) A/B Testing
10 68 (27.31%) Business Intelligence
11 67 (26.91%) Customer Segmentation
12 64 (25.70%) Test Automation
13 60 (24.10%) Regression Analysis
14 59 (23.69%) Creative Strategy
14 59 (23.69%) Mathematical Modelling
14 59 (23.69%) Mathematics
14 59 (23.69%) Planning and Forecasting
14 59 (23.69%) Standard Deviation
14 59 (23.69%) Statistics
Programming Languages
1 86 (34.54%) SQL
2 6 (2.41%) JavaScript
3 1 (0.40%) Python
Qualifications
1 21 (8.43%) Degree
2 11 (4.42%) Master's Degree
2 11 (4.42%) MBA
3 3 (1.20%) Computer Science Degree
3 3 (1.20%) Security Cleared
4 2 (0.80%) PMI Certification
4 2 (0.80%) PMP
5 1 (0.40%) DBS Check
Quality Assurance & Compliance
1 32 (12.85%) Data Quality
2 30 (12.05%) GDPR
3 8 (3.21%) Accessibility
4 6 (2.41%) PERC
5 5 (2.01%) QA
6 2 (0.80%) Actionable Recommendations
6 2 (0.80%) PMO
7 1 (0.40%) ISO 9001
7 1 (0.40%) ISO/IEC 27001
7 1 (0.40%) ISO/IEC 42001
7 1 (0.40%) WCAG
Systems Management
1 1 (0.40%) Progress Chef
1 1 (0.40%) Systems Management Server (SMS)
Vendors
1 96 (38.55%) Google
2 77 (30.92%) HubSpot
3 75 (30.12%) Microsoft
4 62 (24.90%) Salesforce
5 27 (10.84%) Marketo
6 23 (9.24%) Salesforce Marketing Cloud
7 21 (8.43%) Pardot
8 20 (8.03%) Adobe
9 11 (4.42%) Instagram
10 9 (3.61%) Braze
10 9 (3.61%) Facebook
11 3 (1.20%) Hotjar
11 3 (1.20%) Oracle
11 3 (1.20%) Sage
12 2 (0.80%) Optimizely
13 1 (0.40%) Apteco
13 1 (0.40%) dotdigital
13 1 (0.40%) TikTok