Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 5 October 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Oct 2026
Same period 2025 Same period 2024
Rank 533 582 739
Rank change year-on-year +49 +157 -64
Permanent jobs citing Marketing Automation 289 95 27
As % of all permanent jobs in the UK 0.24% 0.19% 0.036%
As % of the Processes & Methodologies category 0.33% 0.21% 0.044%
Number of salaries quoted 132 43 21
10th Percentile £33,750 £35,000 £34,000
25th Percentile £41,250 £37,188 £52,500
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -9.68%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £70,850 £84,500 £87,500
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,353 44,239 60,788
As % of all permanent jobs advertised in the UK 73.12% 89.09% 81.92%
Number of salaries quoted 59,227 24,477 32,914
10th Percentile £31,250 £28,250 £32,500
25th Percentile £41,250 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £59,430
Median % change year-on-year +9.09% -7.45% -0.95%
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £96,250
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 5 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 5 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +14 207 £45,000 - 224
England -5 198 £46,250 -2.63% 357
Work from Home +28 97 £45,000 +4.35% 219
London -40 67 £55,000 +10.00% 222
Wales -8 61 £33,000 -30.53% 15
South East -40 36 £47,500 +5.56% 56
North of England -28 32 £37,500 -68.75% 42
South West -51 30 £45,000 +28.57% 12
North West -11 26 £48,000 -60.00% 30
Midlands -31 26 £43,750 -16.67% 29
West Midlands -21 19 £48,750 -27.78% 15
Scotland +9 11 £40,000 - 38
East Midlands -35 7 £31,500 -40.00% 14
East of England -34 6 £42,500 - 16
Yorkshire -40 5 £38,000 -24.00% 9
Northern Ireland - 5 £45,000 - 21
North East - 1 £37,500 - 4

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (7.27%) CMS
2 18 (6.23%) WordPress
3 8 (2.77%) Confluence
4 4 (1.38%) Adobe Experience Manager
4 4 (1.38%) Drupal
5 1 (0.35%) Headless CMS
Applications
1 61 (21.11%) Microsoft Excel
2 9 (3.11%) Microsoft PowerPoint
3 7 (2.42%) Adobe Creative Suite
4 5 (1.73%) Microsoft Office
5 3 (1.04%) MS Visio
6 2 (0.69%) Adobe Premiere
6 2 (0.69%) CapCut
7 1 (0.35%) Adobe XD
7 1 (0.35%) Elementor
7 1 (0.35%) InDesign
Business Applications
1 14 (4.84%) Dynamics CRM
2 13 (4.50%) Salesforce CRM
3 5 (1.73%) Workfront
4 3 (1.04%) Adobe Campaign
4 3 (1.04%) FastStats
4 3 (1.04%) FastStats PeopleStage
5 2 (0.69%) Academy Revenues and Benefits
5 2 (0.69%) Sage X3
5 2 (0.69%) Shopify
Cloud Services
1 114 (39.45%) SaaS
2 77 (26.64%) Google Ads
3 66 (22.84%) Meta Ads
4 22 (7.61%) Google Analytics
5 7 (2.42%) Canva
6 6 (2.08%) Anthropic Claude
6 6 (2.08%) ChatGPT
6 6 (2.08%) Google Tag Manager
6 6 (2.08%) Power Platform
7 5 (1.73%) Microsoft 365
7 5 (1.73%) Microsoft Advertising
8 3 (1.04%) Bloomreach
8 3 (1.04%) Figma
8 3 (1.04%) Google Data Studio
8 3 (1.04%) Lucidchart
9 2 (0.69%) Dynamics 365
9 2 (0.69%) iPaaS
9 2 (0.69%) Salesforce Sales Cloud
10 1 (0.35%) Intacct
10 1 (0.35%) MailChimp
Communications & Networking
1 10 (3.46%) SMS
2 8 (2.77%) Internet
3 3 (1.04%) Broadband
4 1 (0.35%) NGN
Database & Business Intelligence
1 7 (2.42%) Looker
2 6 (2.08%) Power BI
3 3 (1.04%) Metadata
4 2 (0.69%) MySQL
4 2 (0.69%) Tableau
5 1 (0.35%) Data Mining
5 1 (0.35%) Data Warehouse
Development Applications
1 13 (4.50%) JIRA
2 1 (0.35%) Bitbucket
2 1 (0.35%) Claude Code
2 1 (0.35%) GCC
General
1 289 (100.00%) Marketing
2 119 (41.18%) Analytical Skills
3 90 (31.14%) Finance
4 80 (27.68%) Social Skills
5 34 (11.76%) Advertising
6 31 (10.73%) Organisational Skills
7 13 (4.50%) Brand Awareness
7 13 (4.50%) Inclusion and Diversity
8 11 (3.81%) Law
9 10 (3.46%) Manufacturing
10 9 (3.11%) Publishing
11 8 (2.77%) Pharmaceutical
11 8 (2.77%) Presentation Skills
12 7 (2.42%) Legal
13 6 (2.08%) German Language
14 5 (1.73%) Influencing Skills
15 3 (1.04%) Retail
15 3 (1.04%) Spanish Language
16 2 (0.69%) Local Government
16 2 (0.69%) Telecoms
Job Titles
1 98 (33.91%) Marketing Manager
2 72 (24.91%) Senior
3 24 (8.30%) Marketing Automation Manager
4 22 (7.61%) Marketing Executive
5 15 (5.19%) Marketing Specialist
6 13 (4.50%) Lead
7 11 (3.81%) Campaign Manager
7 11 (3.81%) CRM Manager
7 11 (3.81%) Senior Manager
8 10 (3.46%) CRM Executive
8 10 (3.46%) CRM Specialist
8 10 (3.46%) Digital Marketing Manager
8 10 (3.46%) Performance Manager
9 9 (3.11%) Account Manager
9 9 (3.11%) Marketing Director
9 9 (3.11%) Sales and Marketing Manager
9 9 (3.11%) Sales Manager
10 8 (2.77%) Traffic Manager
10 8 (2.77%) Trainee
11 6 (2.08%) Consultant
Libraries, Frameworks & Software Standards
1 17 (5.88%) HTML
2 6 (2.08%) CSS
3 3 (1.04%) Flutter
3 3 (1.04%) React Native
3 3 (1.04%) REST
4 1 (0.35%) Django
4 1 (0.35%) HTML5 Canvas
4 1 (0.35%) React
Miscellaneous
1 66 (22.84%) Onboarding
2 56 (19.38%) Social Media
3 39 (13.49%) Marketing Technology
4 22 (7.61%) Web Conferencing
5 14 (4.84%) Analytical Mindset
6 13 (4.50%) Product Ownership
7 10 (3.46%) Blog
8 9 (3.11%) Self-Motivation
9 8 (2.77%) Biopharmaceutical
9 8 (2.77%) Educational Technology
10 7 (2.42%) Video Editing
11 5 (1.73%) AI Agents
11 5 (1.73%) Operational Technology
11 5 (1.73%) Podcast
12 3 (1.04%) Graphic Design
12 3 (1.04%) Mobile App
12 3 (1.04%) Multi-touch
13 2 (0.69%) Data Structures
13 2 (0.69%) Enterprise Software
13 2 (0.69%) Over-the-Top Content
Processes & Methodologies
1 149 (51.56%) B2B
2 142 (49.13%) CRM
3 141 (48.79%) AI
4 119 (41.18%) Stakeholder Management
5 111 (38.41%) Demand Generation
6 105 (36.33%) B2B Marketing
7 77 (26.64%) Data Analysis
8 75 (25.95%) Actionable Insight
9 74 (25.61%) A/B Testing
9 74 (25.61%) E-Commerce
10 71 (24.57%) Business Intelligence
10 71 (24.57%) Customer Segmentation
11 68 (23.53%) SEO
12 67 (23.18%) Marketing Strategy
12 67 (23.18%) Test Automation
13 65 (22.49%) Analytics
13 65 (22.49%) Digital Marketing
14 61 (21.11%) Mathematics
15 60 (20.76%) Regression Analysis
16 59 (20.42%) Statistics
Programming Languages
1 91 (31.49%) SQL
2 6 (2.08%) JavaScript
3 2 (0.69%) Python
Qualifications
1 21 (7.27%) Degree
2 11 (3.81%) Master's Degree
2 11 (3.81%) MBA
3 3 (1.04%) Computer Science Degree
3 3 (1.04%) Security Cleared
4 2 (0.69%) PMI Certification
4 2 (0.69%) PMP
5 1 (0.35%) DBS Check
Quality Assurance & Compliance
1 37 (12.80%) Data Quality
2 27 (9.34%) GDPR
3 11 (3.81%) Accessibility
4 7 (2.42%) QA
5 6 (2.08%) Actionable Recommendations
6 5 (1.73%) PERC
7 2 (0.69%) PMO
8 1 (0.35%) GRC
8 1 (0.35%) ISO 9001
8 1 (0.35%) ISO/IEC 27001
8 1 (0.35%) ISO/IEC 42001
8 1 (0.35%) WCAG
Systems Management
1 2 (0.69%) Systems Management Server (SMS)
2 1 (0.35%) Progress Chef
Vendors
1 101 (34.95%) Google
2 85 (29.41%) HubSpot
3 79 (27.34%) Microsoft
4 69 (23.88%) Salesforce
5 32 (11.07%) Marketo
6 25 (8.65%) Salesforce Marketing Cloud
7 23 (7.96%) Pardot
8 22 (7.61%) Adobe
9 11 (3.81%) Instagram
10 9 (3.11%) Braze
10 9 (3.11%) Facebook
11 4 (1.38%) Sage
12 3 (1.04%) Apteco
12 3 (1.04%) dotdigital
12 3 (1.04%) Optimizely
12 3 (1.04%) Oracle
13 1 (0.35%) Hotjar
13 1 (0.35%) TikTok