Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 3 October 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Oct 2026
Same period 2025 Same period 2024
Rank 520 572 742
Rank change year-on-year +52 +170 -64
Permanent jobs citing Marketing Automation 291 94 27
As % of all permanent jobs in the UK 0.25% 0.19% 0.036%
As % of the Processes & Methodologies category 0.34% 0.21% 0.044%
Number of salaries quoted 131 43 21
10th Percentile £33,750 £35,000 £34,000
25th Percentile £41,250 £37,188 £52,500
Median annual salary (50th Percentile) £45,000 £47,500 £70,000
Median % change year-on-year -5.26% -32.14% -9.68%
75th Percentile £57,500 £61,250 £72,500
90th Percentile £71,250 £84,500 £87,500
UK excluding London median annual salary £45,000 £45,000 £70,000
% change year-on-year - -35.71% +5.66%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,399 44,171 61,013
As % of all permanent jobs advertised in the UK 73.12% 89.11% 81.89%
Number of salaries quoted 59,417 24,443 33,150
10th Percentile £31,250 £28,500 £32,500
25th Percentile £41,250 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £58,700
Median % change year-on-year +9.09% -6.30% -2.17%
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £96,250
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 3 October 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 3 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +10 208 £45,000 - 232
England -5 201 £45,000 -5.26% 377
Work from Home +27 96 £45,000 +4.35% 224
London -31 68 £55,000 +10.00% 238
Wales -14 61 £33,000 -30.53% 13
South East -39 36 £47,500 +5.56% 63
North of England -35 33 £37,500 -68.75% 49
South West -53 30 £45,000 +28.57% 8
Midlands -26 27 £43,750 -16.67% 27
North West -11 26 £48,000 -60.00% 34
West Midlands -23 20 £48,750 -27.78% 14
Scotland +9 10 £40,000 - 40
East Midlands -33 7 £31,500 -40.00% 13
East of England -40 6 £42,500 - 13
Yorkshire -38 5 £38,000 -24.00% 13
Northern Ireland - 5 £45,000 - 22
North East - 2 £37,500 - 2

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (7.56%) CMS
2 18 (6.19%) WordPress
3 8 (2.75%) Confluence
4 4 (1.37%) Adobe Experience Manager
4 4 (1.37%) Drupal
5 1 (0.34%) Headless CMS
Applications
1 61 (20.96%) Microsoft Excel
2 9 (3.09%) Microsoft PowerPoint
3 7 (2.41%) Adobe Creative Suite
4 5 (1.72%) Microsoft Office
5 3 (1.03%) MS Visio
6 2 (0.69%) Adobe Premiere
6 2 (0.69%) CapCut
7 1 (0.34%) Adobe XD
7 1 (0.34%) Elementor
7 1 (0.34%) InDesign
Business Applications
1 14 (4.81%) Dynamics CRM
2 13 (4.47%) Salesforce CRM
3 5 (1.72%) Workfront
4 3 (1.03%) Adobe Campaign
4 3 (1.03%) FastStats
4 3 (1.03%) FastStats PeopleStage
5 2 (0.69%) Academy Revenues and Benefits
5 2 (0.69%) Sage X3
5 2 (0.69%) Shopify
Cloud Services
1 115 (39.52%) SaaS
2 78 (26.80%) Google Ads
3 66 (22.68%) Meta Ads
4 22 (7.56%) Google Analytics
5 7 (2.41%) Canva
5 7 (2.41%) Google Tag Manager
6 6 (2.06%) Anthropic Claude
6 6 (2.06%) ChatGPT
6 6 (2.06%) Power Platform
7 5 (1.72%) Microsoft 365
7 5 (1.72%) Microsoft Advertising
8 4 (1.37%) Google Data Studio
9 3 (1.03%) Bloomreach
9 3 (1.03%) Figma
9 3 (1.03%) Lucidchart
10 2 (0.69%) Dynamics 365
10 2 (0.69%) iPaaS
10 2 (0.69%) Salesforce Einstein
10 2 (0.69%) Salesforce Sales Cloud
11 1 (0.34%) Smartsheet
Communications & Networking
1 11 (3.78%) SMS
2 8 (2.75%) Internet
3 3 (1.03%) Broadband
4 1 (0.34%) NGN
Database & Business Intelligence
1 8 (2.75%) Looker
2 6 (2.06%) Power BI
3 3 (1.03%) Metadata
4 2 (0.69%) MySQL
4 2 (0.69%) Tableau
5 1 (0.34%) Data Mining
5 1 (0.34%) Data Warehouse
5 1 (0.34%) Geospatial Data
Development Applications
1 13 (4.47%) JIRA
2 1 (0.34%) Bitbucket
2 1 (0.34%) Claude Code
2 1 (0.34%) GCC
General
1 291 (100.00%) Marketing
2 120 (41.24%) Analytical Skills
3 90 (30.93%) Finance
4 79 (27.15%) Social Skills
5 34 (11.68%) Advertising
6 31 (10.65%) Organisational Skills
7 14 (4.81%) Brand Awareness
8 13 (4.47%) Inclusion and Diversity
9 11 (3.78%) Law
10 10 (3.44%) Manufacturing
11 9 (3.09%) Publishing
12 8 (2.75%) Pharmaceutical
12 8 (2.75%) Presentation Skills
13 7 (2.41%) Legal
14 6 (2.06%) German Language
15 5 (1.72%) Influencing Skills
16 3 (1.03%) Retail
16 3 (1.03%) Spanish Language
17 2 (0.69%) Portuguese Language
17 2 (0.69%) Public Sector
Job Titles
1 95 (32.65%) Marketing Manager
2 72 (24.74%) Senior
3 23 (7.90%) Marketing Executive
4 22 (7.56%) Marketing Automation Manager
5 15 (5.15%) Marketing Specialist
6 13 (4.47%) Lead
7 12 (4.12%) CRM Specialist
8 11 (3.78%) Campaign Manager
8 11 (3.78%) CRM Manager
8 11 (3.78%) Senior Manager
9 10 (3.44%) CRM Executive
9 10 (3.44%) Digital Marketing Manager
9 10 (3.44%) Performance Manager
10 9 (3.09%) Marketing Director
10 9 (3.09%) Sales and Marketing Manager
10 9 (3.09%) Sales Manager
11 8 (2.75%) Account Manager
11 8 (2.75%) Trainee
12 7 (2.41%) Traffic Manager
13 6 (2.06%) Consultant
Libraries, Frameworks & Software Standards
1 18 (6.19%) HTML
2 6 (2.06%) CSS
3 3 (1.03%) Flutter
3 3 (1.03%) React Native
3 3 (1.03%) REST
4 1 (0.34%) Django
4 1 (0.34%) HTML5 Canvas
4 1 (0.34%) React
Miscellaneous
1 67 (23.02%) Onboarding
2 56 (19.24%) Social Media
3 40 (13.75%) Marketing Technology
4 22 (7.56%) Web Conferencing
5 14 (4.81%) Analytical Mindset
5 14 (4.81%) Product Ownership
6 11 (3.78%) Blog
7 9 (3.09%) Self-Motivation
8 8 (2.75%) Biopharmaceutical
8 8 (2.75%) Educational Technology
9 7 (2.41%) Video Editing
10 5 (1.72%) AI Agents
10 5 (1.72%) Operational Technology
10 5 (1.72%) Podcast
11 3 (1.03%) Graphic Design
11 3 (1.03%) Mobile App
11 3 (1.03%) Multi-touch
12 2 (0.69%) Enterprise Software
12 2 (0.69%) Over-the-Top Content
12 2 (0.69%) Photography
Processes & Methodologies
1 148 (50.86%) B2B
2 145 (49.83%) CRM
3 142 (48.80%) AI
4 119 (40.89%) Stakeholder Management
5 112 (38.49%) Demand Generation
6 104 (35.74%) B2B Marketing
7 79 (27.15%) Data Analysis
8 75 (25.77%) Actionable Insight
9 74 (25.43%) A/B Testing
9 74 (25.43%) E-Commerce
10 71 (24.40%) Business Intelligence
10 71 (24.40%) Customer Segmentation
11 68 (23.37%) Marketing Strategy
12 67 (23.02%) Analytics
12 67 (23.02%) SEO
12 67 (23.02%) Test Automation
13 66 (22.68%) Digital Marketing
14 61 (20.96%) Mathematics
15 60 (20.62%) Regression Analysis
16 59 (20.27%) Statistics
Programming Languages
1 92 (31.62%) SQL
2 6 (2.06%) JavaScript
3 2 (0.69%) Python
Qualifications
1 22 (7.56%) Degree
2 11 (3.78%) Master's Degree
2 11 (3.78%) MBA
3 3 (1.03%) Computer Science Degree
3 3 (1.03%) Security Cleared
4 2 (0.69%) PMI Certification
4 2 (0.69%) PMP
5 1 (0.34%) DBS Check
Quality Assurance & Compliance
1 38 (13.06%) Data Quality
2 30 (10.31%) GDPR
3 11 (3.78%) Accessibility
4 7 (2.41%) QA
5 6 (2.06%) Actionable Recommendations
6 5 (1.72%) PERC
7 2 (0.69%) PMO
8 1 (0.34%) GRC
8 1 (0.34%) ISO 9001
8 1 (0.34%) ISO/IEC 27001
8 1 (0.34%) ISO/IEC 42001
8 1 (0.34%) WCAG
Systems Management
1 2 (0.69%) Systems Management Server (SMS)
2 1 (0.34%) Progress Chef
Vendors
1 103 (35.40%) Google
2 86 (29.55%) HubSpot
3 79 (27.15%) Microsoft
4 71 (24.40%) Salesforce
5 32 (11.00%) Marketo
6 26 (8.93%) Salesforce Marketing Cloud
7 22 (7.56%) Adobe
7 22 (7.56%) Pardot
8 11 (3.78%) Instagram
9 10 (3.44%) Braze
10 9 (3.09%) Facebook
11 4 (1.37%) Sage
12 3 (1.03%) Apteco
12 3 (1.03%) dotdigital
12 3 (1.03%) Optimizely
12 3 (1.03%) Oracle
13 1 (0.34%) Hotjar
13 1 (0.34%) TikTok