Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 9 July 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Jul 2026
Same period 2025 Same period 2024
Rank 623 575 833
Rank change year-on-year -48 +258 -67
Permanent jobs citing Marketing Automation 133 99 50
As % of all permanent jobs in the UK 0.14% 0.20% 0.049%
As % of the Processes & Methodologies category 0.18% 0.22% 0.059%
Number of salaries quoted 85 35 46
10th Percentile £32,750 £31,500 £31,250
25th Percentile £41,250 £35,625 £32,500
Median annual salary (50th Percentile) £52,500 £37,500 £53,750
Median % change year-on-year +40.00% -30.23% -20.96%
75th Percentile £57,500 £56,250 £66,563
90th Percentile £67,750 £60,350 £86,250
UK excluding London median annual salary £45,000 £37,500 £47,500
% change year-on-year +20.00% -21.05% -9.52%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 72,161 44,144 84,574
As % of all permanent jobs advertised in the UK 73.86% 90.58% 82.41%
Number of salaries quoted 49,802 24,628 59,539
10th Percentile £30,250 £28,822 £29,750
25th Percentile £41,250 £38,500 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -8.71%
75th Percentile £78,750 £77,500 £72,500
90th Percentile £100,000 £100,000 £92,500
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 9 July 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 9 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -42 117 £52,693 +40.51% 95
UK excluding London -70 79 £45,000 +20.00% 64
Work from Home +37 58 £52,693 +50.55% 49
London +2 44 £60,000 +3.90% 50
North of England -36 19 £50,000 +33.33% 11
Midlands -29 16 £51,250 -2.38% 11
West Midlands -16 15 £52,500 - 9
East of England -4 14 £55,000 - 1
South East -60 12 - - 22
South West -55 10 £36,250 +42.16% 9
North West -1 8 £60,000 +81.82% 8
Yorkshire -39 8 £46,250 +23.33% 3
Northern Ireland - 5 £45,000 - 5
North East - 3 £37,500 -
Wales - 3 £33,000 -
East Midlands -35 1 £50,000 -4.76% 2

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (21.05%) CMS
2 12 (9.02%) WordPress
3 2 (1.50%) Drupal
4 1 (0.75%) Headless CMS
Applications
1 14 (10.53%) Adobe Creative Suite
2 6 (4.51%) Microsoft Office
2 6 (4.51%) Microsoft PowerPoint
3 3 (2.26%) Adobe XD
4 1 (0.75%) InDesign
4 1 (0.75%) Microsoft Excel
4 1 (0.75%) MS Visio
Business Applications
1 6 (4.51%) Salesforce CRM
2 5 (3.76%) Workfront
3 4 (3.01%) Dynamics CRM
4 3 (2.26%) Shopify
5 2 (1.50%) Academy Revenues and Benefits
6 1 (0.75%) Sage X3
Cloud Services
1 48 (36.09%) SaaS
2 13 (9.77%) Google Analytics
3 12 (9.02%) Google Ads
4 10 (7.52%) Google Data Studio
4 10 (7.52%) Google Tag Manager
5 9 (6.77%) Canva
6 5 (3.76%) Figma
6 5 (3.76%) Salesforce Sales Cloud
7 4 (3.01%) iPaaS
7 4 (3.01%) Meta Ads
7 4 (3.01%) Salesforce Service Cloud
8 3 (2.26%) Power Platform
9 2 (1.50%) AWS
9 2 (1.50%) Azure
9 2 (1.50%) ChatGPT
9 2 (1.50%) GCP
9 2 (1.50%) Salesforce Einstein
10 1 (0.75%) GitHub
10 1 (0.75%) Lucidchart
10 1 (0.75%) Oracle Service Cloud
Communications & Networking
1 8 (6.02%) Broadband
2 5 (3.76%) SMS
3 4 (3.01%) NGN
Database & Business Intelligence
1 10 (7.52%) Looker
2 4 (3.01%) Metadata
3 2 (1.50%) Power BI
4 1 (0.75%) Data Warehouse
4 1 (0.75%) Geospatial Data
4 1 (0.75%) SQL Server
4 1 (0.75%) SQL Server Reporting Services
Development Applications
1 5 (3.76%) JIRA
2 1 (0.75%) Bitbucket
2 1 (0.75%) Claude Code
2 1 (0.75%) GCC
General
1 133 (100.00%) Marketing
2 40 (30.08%) Analytical Skills
2 40 (30.08%) Social Skills
3 18 (13.53%) Organisational Skills
4 15 (11.28%) Advertising
5 13 (9.77%) Brand Awareness
6 10 (7.52%) Finance
6 10 (7.52%) Inclusion and Diversity
6 10 (7.52%) Manufacturing
7 6 (4.51%) Presentation Skills
8 5 (3.76%) German Language
9 4 (3.01%) Games
9 4 (3.01%) Influencing Skills
10 3 (2.26%) Retail
11 2 (1.50%) Local Government
12 1 (0.75%) Legal
12 1 (0.75%) Publishing
12 1 (0.75%) Spanish Language
12 1 (0.75%) Telecoms
Job Titles
1 39 (29.32%) Marketing Manager
2 11 (8.27%) Marketing Executive
3 9 (6.77%) Senior
4 8 (6.02%) Administrator
4 8 (6.02%) Cloud Administrator
4 8 (6.02%) Lead
4 8 (6.02%) Marketing Administrator
4 8 (6.02%) Performance Manager
4 8 (6.02%) Salesforce Administrator
5 7 (5.26%) CRM Specialist
5 7 (5.26%) Marketing Specialist
5 7 (5.26%) Web Manager
6 6 (4.51%) Sales and Marketing Manager
6 6 (4.51%) Sales Manager
7 5 (3.76%) Marketing Automation Manager
7 5 (3.76%) Product Owner
8 4 (3.01%) Ad Operations Executive
8 4 (3.01%) Architect
8 4 (3.01%) Digital Performance Manager
8 4 (3.01%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (8.27%) HTML
2 8 (6.02%) CSS
3 1 (0.75%) .NET
3 1 (0.75%) ASP.NET
3 1 (0.75%) ASP.NET Web API
3 1 (0.75%) Django
3 1 (0.75%) Flutter
3 1 (0.75%) HTML5 Canvas
3 1 (0.75%) Lightning Web Components
3 1 (0.75%) React
3 1 (0.75%) React Native
3 1 (0.75%) REST
3 1 (0.75%) Web Services
Miscellaneous
1 24 (18.05%) Marketing Technology
2 21 (15.79%) Social Media
3 14 (10.53%) Analytical Mindset
4 9 (6.77%) Product Ownership
5 8 (6.02%) Smart City
6 7 (5.26%) Onboarding
6 7 (5.26%) Web Conferencing
7 6 (4.51%) Podcast
8 5 (3.76%) Educational Technology
8 5 (3.76%) Video Editing
9 4 (3.01%) Blog
9 4 (3.01%) Over-the-Top Content
10 3 (2.26%) Cloud Native
11 2 (1.50%) Augmented Reality
12 1 (0.75%) Digital Media
12 1 (0.75%) Enterprise Software
12 1 (0.75%) Management Information System
12 1 (0.75%) Mobile App
12 1 (0.75%) Multi-touch
12 1 (0.75%) PropTech
Processes & Methodologies
1 73 (54.89%) CRM
2 56 (42.11%) B2B
3 46 (34.59%) Analytics
4 45 (33.83%) Marketing Strategy
5 39 (29.32%) Demand Generation
6 30 (22.56%) AI
6 30 (22.56%) Digital Marketing
6 30 (22.56%) Roadmaps
7 28 (21.05%) Project Management
8 26 (19.55%) Customer Experience
9 24 (18.05%) SEO
10 22 (16.54%) Personalization
11 19 (14.29%) Problem-Solving
12 18 (13.53%) Integrated Marketing
12 18 (13.53%) Lead Generation
13 17 (12.78%) Customer Acquisition
13 17 (12.78%) Customer Engagement
13 17 (12.78%) Decision-Making
14 16 (12.03%) Budget Management
14 16 (12.03%) Coaching
Programming Languages
1 23 (17.29%) SQL
2 3 (2.26%) T-SQL
3 2 (1.50%) JavaScript
4 1 (0.75%) Apex Code
4 1 (0.75%) C#
4 1 (0.75%) Python
Qualifications
1 14 (10.53%) Degree
2 6 (4.51%) Master's Degree
3 2 (1.50%) PMI Certification
3 2 (1.50%) PMP
4 1 (0.75%) Computer Science Degree
4 1 (0.75%) MBA
4 1 (0.75%) Microsoft Certification
4 1 (0.75%) Security Cleared
Quality Assurance & Compliance
1 22 (16.54%) GDPR
2 20 (15.04%) Data Quality
3 8 (6.02%) PERC
4 5 (3.76%) QA
5 3 (2.26%) Accessibility
5 3 (2.26%) PMO
6 1 (0.75%) WCAG
Systems Management
1 1 (0.75%) Progress Chef
1 1 (0.75%) Systems Management Server (SMS)
Vendors
1 58 (43.61%) Salesforce
2 41 (30.83%) HubSpot
3 36 (27.07%) Google
4 25 (18.80%) Pardot
5 20 (15.04%) Salesforce Marketing Cloud
6 19 (14.29%) Adobe
7 14 (10.53%) Microsoft
8 13 (9.77%) Marketo
9 12 (9.02%) Braze
10 6 (4.51%) Facebook
10 6 (4.51%) Instagram
11 3 (2.26%) Hotjar
12 2 (1.50%) SAP
13 1 (0.75%) dotdigital
13 1 (0.75%) Oracle
13 1 (0.75%) Sage