Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 6 February 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Feb 2026
Same period 2025 Same period 2024
Rank 558 641 762
Rank change year-on-year +83 +121 +139
Permanent jobs citing Marketing Automation 105 42 36
As % of all permanent jobs in the UK 0.16% 0.082% 0.049%
As % of the Processes & Methodologies category 0.20% 0.090% 0.055%
Number of salaries quoted 66 24 27
10th Percentile £36,250 - £29,000
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £51,250 £44,500 £55,000
Median % change year-on-year +15.17% -19.09% -8.33%
75th Percentile £60,000 £72,500 £85,000
90th Percentile £81,875 £81,750 £90,000
UK excluding London median annual salary £52,500 £37,500 £45,001
% change year-on-year +40.00% -16.67% +16.13%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,996 46,880 64,892
As % of all permanent jobs advertised in the UK 79.99% 91.87% 88.55%
Number of salaries quoted 30,799 22,693 50,451
10th Percentile £28,750 £35,000 £29,500
25th Percentile £38,000 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,000 £80,100 £75,000
90th Percentile £96,250 £101,000 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 6 February 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 6 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +101 95 £52,500 +17.98% 65
UK excluding London +61 63 £52,500 +40.00% 41
London +53 36 £51,250 -35.94% 26
Work from Home +94 29 £52,500 -10.64% 39
South East +25 16 £49,250 +9.44% 17
North of England -9 12 £62,500 +66.67% 7
East of England +28 11 £55,000 -21.43% 1
South West +15 11 £60,000 - 7
West Midlands +33 8 £40,000 -23.81% 4
Midlands +21 8 £40,000 -23.81% 9
North West +18 7 £120,000 +182.35% 5
Yorkshire -25 5 £36,250 -3.33% 2
Scotland - 4 - -
Wales - 1 £47,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 25 (23.81%) CMS
2 11 (10.48%) WordPress
3 4 (3.81%) Confluence
4 2 (1.90%) Headless CMS
Applications
1 7 (6.67%) Microsoft Excel
2 6 (5.71%) Adobe Creative Suite
3 4 (3.81%) Chatbot
4 3 (2.86%) Microsoft PowerPoint
4 3 (2.86%) Spreadsheet
5 2 (1.90%) Microsoft Office
Business Applications
1 5 (4.76%) Dynamics CRM
2 3 (2.86%) Yoast SEO
3 2 (1.90%) Salesforce CRM
Cloud Services
1 33 (31.43%) SaaS
2 7 (6.67%) Google Analytics
3 6 (5.71%) Microsoft 365
3 6 (5.71%) Power Platform
4 5 (4.76%) Google Ads
5 4 (3.81%) Azure
5 4 (3.81%) Azure DevOps
6 3 (2.86%) Canva
6 3 (2.86%) Dynamics 365
6 3 (2.86%) Google Workspace
6 3 (2.86%) Salesforce Service Cloud
7 2 (1.90%) Figma
7 2 (1.90%) GitHub
7 2 (1.90%) Google Data Studio
7 2 (1.90%) Google Tag Manager
8 1 (0.95%) Adobe Creative Cloud
8 1 (0.95%) Oracle Service Cloud
8 1 (0.95%) Salesforce Sales Cloud
8 1 (0.95%) WhatsApp
8 1 (0.95%) Wix.com
Communications & Networking
1 4 (3.81%) VoIP
2 1 (0.95%) Broadband
2 1 (0.95%) SMS
Database & Business Intelligence
1 6 (5.71%) Power BI
2 5 (4.76%) Tableau
3 3 (2.86%) Relational Database
4 2 (1.90%) Looker
4 2 (1.90%) PostgreSQL
5 1 (0.95%) Metadata
Development Applications
1 6 (5.71%) JIRA
2 3 (2.86%) Git
General
1 105 (100.00%) Marketing
2 40 (38.10%) Social Skills
3 33 (31.43%) Analytical Skills
4 14 (13.33%) Finance
5 10 (9.52%) Brand Awareness
5 10 (9.52%) Organisational Skills
6 7 (6.67%) Manufacturing
7 6 (5.71%) Inclusion and Diversity
7 6 (5.71%) Presentation Skills
8 5 (4.76%) Law
8 5 (4.76%) Retail
9 4 (3.81%) Advertising
9 4 (3.81%) Legal
9 4 (3.81%) Telecoms
10 3 (2.86%) Public Sector
11 2 (1.90%) Banking
12 1 (0.95%) Games
12 1 (0.95%) Investment Banking
12 1 (0.95%) Spanish Language
12 1 (0.95%) Tech for Good
Job Titles
1 38 (36.19%) Marketing Manager
2 13 (12.38%) CRM Manager
3 10 (9.52%) Marketing Executive
4 7 (6.67%) Developer
4 7 (6.67%) Digital Executive
4 7 (6.67%) Marketing Specialist
5 6 (5.71%) Campaign Manager
5 6 (5.71%) CRM Specialist
5 6 (5.71%) Marketing Automation Manager
5 6 (5.71%) Senior
6 5 (4.76%) Automation Specialist
6 5 (4.76%) Campaign Marketing Manager
6 5 (4.76%) Marketing Automation Specialist
6 5 (4.76%) Salesforce Specialist
7 4 (3.81%) Analyst
7 4 (3.81%) Campaign Executive
7 4 (3.81%) Chief Technology Officer
7 4 (3.81%) Head of Marketing
7 4 (3.81%) Lead
7 4 (3.81%) UX Analyst
Libraries, Frameworks & Software Standards
1 5 (4.76%) HTML
2 4 (3.81%) CSS
3 3 (2.86%) Lightning Web Components
3 3 (2.86%) Node.js
3 3 (2.86%) REST
3 3 (2.86%) SOAP
4 2 (1.90%) Next.js
4 2 (1.90%) React
Miscellaneous
1 17 (16.19%) Social Media
2 12 (11.43%) Web Conferencing
3 11 (10.48%) Analytical Mindset
4 7 (6.67%) Blog
5 6 (5.71%) Product Ownership
6 5 (4.76%) Educational Technology
6 5 (4.76%) Marketing Technology
7 4 (3.81%) Onboarding
7 4 (3.81%) Smart City
8 3 (2.86%) Self-Motivation
9 2 (1.90%) Data Centre
9 2 (1.90%) Enterprise Software
10 1 (0.95%) Graphic Design
10 1 (0.95%) Management Information System
10 1 (0.95%) Multi-touch
10 1 (0.95%) Podcast
10 1 (0.95%) Team-Oriented Environment
10 1 (0.95%) Video Editing
Processes & Methodologies
1 78 (74.29%) CRM
2 51 (48.57%) Analytics
3 50 (47.62%) B2B
4 30 (28.57%) Lead Generation
5 29 (27.62%) SEO
6 26 (24.76%) Demand Generation
7 23 (21.90%) AI
7 23 (21.90%) Digital Marketing
8 22 (20.95%) Marketing Strategy
9 18 (17.14%) Problem-Solving
9 18 (17.14%) Project Management
10 17 (16.19%) Roadmaps
11 16 (15.24%) Customer Engagement
11 16 (15.24%) Customer Experience
11 16 (15.24%) Multichannel Marketing
12 15 (14.29%) B2B Marketing
12 15 (14.29%) Email Marketing
12 15 (14.29%) Sales Enablement
13 13 (12.38%) Agile
13 13 (12.38%) Stakeholder Management
Programming Languages
1 6 (5.71%) SQL
2 3 (2.86%) Apex Code
3 2 (1.90%) JavaScript
3 2 (1.90%) T-SQL
3 2 (1.90%) TypeScript
Qualifications
1 11 (10.48%) Degree
2 6 (5.71%) Master's Degree
3 2 (1.90%) MBA
Quality Assurance & Compliance
1 11 (10.48%) GDPR
2 4 (3.81%) Data Quality
3 2 (1.90%) PERC
4 1 (0.95%) Accessibility
4 1 (0.95%) PMO
Systems Management
1 6 (5.71%) Systems Management Server (SMS)
Vendors
1 38 (36.19%) HubSpot
1 38 (36.19%) Salesforce
2 18 (17.14%) Google
3 16 (15.24%) Pardot
4 12 (11.43%) Microsoft
5 9 (8.57%) Salesforce Marketing Cloud
6 8 (7.62%) Adobe
7 6 (5.71%) YouTube
8 3 (2.86%) Scality
8 3 (2.86%) Veeam
9 2 (1.90%) Marketo
9 2 (1.90%) TikTok
10 1 (0.95%) dotdigital
10 1 (0.95%) Facebook
10 1 (0.95%) Instagram
10 1 (0.95%) MuleSoft