Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 25 February 2026, with comparisons to the same periods in the previous two years.

6 months to
25 Feb 2026
Same period 2025 Same period 2024
Rank 559 623 760
Rank change year-on-year +64 +137 +139
Permanent jobs citing Marketing Automation 114 50 37
As % of all permanent jobs in the UK 0.16% 0.11% 0.049%
As % of the Processes & Methodologies category 0.21% 0.11% 0.056%
Number of salaries quoted 77 24 29
10th Percentile £36,250 - £29,000
25th Percentile £42,500 £36,250 £42,500
Median annual salary (50th Percentile) £50,000 £48,750 £55,000
Median % change year-on-year +2.56% -11.36% -8.33%
75th Percentile £60,000 £70,000 £67,500
90th Percentile £84,000 £81,750 £90,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% +20.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 54,960 44,026 66,518
As % of all permanent jobs advertised in the UK 79.09% 92.87% 88.40%
Number of salaries quoted 32,942 21,945 51,245
10th Percentile £29,000 £33,750 £29,494
25th Percentile £38,250 £45,651 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,250 £81,250 £75,000
90th Percentile £97,500 £102,500 £95,000
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 25 February 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 25 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +78 106 £52,500 +7.69% 67
UK excluding London +41 66 £50,000 +33.33% 56
London +44 42 £52,500 -32.26% 24
Work from Home +65 35 £52,500 -10.64% 34
South East -2 17 £49,250 +9.44% 26
North of England -21 17 £52,500 +40.00% 13
South West - 11 £60,000 - 5
Midlands 0 9 £40,000 -27.27% 9
Yorkshire -32 9 £39,250 +4.67% 3
East of England - 9 £55,000 - 6
West Midlands +20 8 £40,000 -23.81% 6
North West +7 8 £91,250 +114.71% 9
Scotland - 2 - -
East Midlands -32 1 £50,000 -9.09% 3
Wales - 1 £47,500 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 26 (22.81%) CMS
2 13 (11.40%) WordPress
3 2 (1.75%) Confluence
3 2 (1.75%) Headless CMS
4 1 (0.88%) Drupal
Applications
1 7 (6.14%) Microsoft Excel
2 6 (5.26%) Adobe Creative Suite
3 4 (3.51%) Chatbot
4 3 (2.63%) Microsoft PowerPoint
4 3 (2.63%) Spreadsheet
5 2 (1.75%) Microsoft Office
6 1 (0.88%) InDesign
Business Applications
1 7 (6.14%) Dynamics CRM
2 3 (2.63%) Salesforce CRM
2 3 (2.63%) Yoast SEO
Cloud Services
1 37 (32.46%) SaaS
2 10 (8.77%) Google Analytics
3 7 (6.14%) Power Platform
4 6 (5.26%) Microsoft 365
5 5 (4.39%) Google Ads
5 5 (4.39%) Salesforce Service Cloud
6 4 (3.51%) Dynamics 365
7 3 (2.63%) Canva
7 3 (2.63%) Google Data Studio
7 3 (2.63%) Google Tag Manager
7 3 (2.63%) Google Workspace
8 2 (1.75%) Azure
8 2 (1.75%) Azure DevOps
8 2 (1.75%) Figma
8 2 (1.75%) GitHub
8 2 (1.75%) Salesforce Sales Cloud
9 1 (0.88%) Adobe Creative Cloud
9 1 (0.88%) MailChimp
9 1 (0.88%) Oracle Service Cloud
9 1 (0.88%) WhatsApp
Communications & Networking
1 4 (3.51%) VoIP
2 1 (0.88%) Broadband
2 1 (0.88%) SMS
Database & Business Intelligence
1 6 (5.26%) Power BI
2 5 (4.39%) Tableau
3 3 (2.63%) Looker
3 3 (2.63%) Relational Database
4 2 (1.75%) PostgreSQL
5 1 (0.88%) Metadata
5 1 (0.88%) SQL Server
5 1 (0.88%) SQL Server Reporting Services
Development Applications
1 4 (3.51%) JIRA
2 3 (2.63%) Git
General
1 114 (100.00%) Marketing
2 41 (35.96%) Social Skills
3 35 (30.70%) Analytical Skills
4 14 (12.28%) Organisational Skills
5 12 (10.53%) Brand Awareness
5 12 (10.53%) Finance
6 7 (6.14%) Advertising
6 7 (6.14%) Inclusion and Diversity
6 7 (6.14%) Manufacturing
7 5 (4.39%) Presentation Skills
7 5 (4.39%) Retail
8 4 (3.51%) Legal
9 3 (2.63%) Public Sector
10 2 (1.75%) Games
10 2 (1.75%) Telecoms
11 1 (0.88%) Banking
11 1 (0.88%) Health Technology
11 1 (0.88%) Law
11 1 (0.88%) Publishing
11 1 (0.88%) Tech for Good
Job Titles
1 43 (37.72%) Marketing Manager
2 13 (11.40%) CRM Manager
2 13 (11.40%) Marketing Executive
3 8 (7.02%) Senior
4 7 (6.14%) Developer
4 7 (6.14%) Marketing Specialist
5 6 (5.26%) Campaign Manager
5 6 (5.26%) CRM Specialist
5 6 (5.26%) Marketing Automation Manager
6 5 (4.39%) Automation Specialist
6 5 (4.39%) Campaign Marketing Manager
6 5 (4.39%) Lead
6 5 (4.39%) Marketing Automation Specialist
6 5 (4.39%) Salesforce Specialist
7 4 (3.51%) Architect
7 4 (3.51%) Chief Technology Officer
7 4 (3.51%) Digital Marketing Manager
7 4 (3.51%) Head of Marketing
8 3 (2.63%) Administrator
8 3 (2.63%) Senior Developer
Libraries, Frameworks & Software Standards
1 6 (5.26%) HTML
2 5 (4.39%) CSS
3 3 (2.63%) Lightning Web Components
3 3 (2.63%) Node.js
3 3 (2.63%) REST
3 3 (2.63%) SOAP
4 2 (1.75%) Next.js
4 2 (1.75%) React
5 1 (0.88%) .NET
5 1 (0.88%) ASP.NET
5 1 (0.88%) ASP.NET Web API
5 1 (0.88%) Web Services
Miscellaneous
1 15 (13.16%) Social Media
2 13 (11.40%) Web Conferencing
3 10 (8.77%) Analytical Mindset
4 9 (7.89%) Blog
5 8 (7.02%) Marketing Technology
6 5 (4.39%) Educational Technology
7 4 (3.51%) Onboarding
7 4 (3.51%) Product Ownership
7 4 (3.51%) Smart City
8 3 (2.63%) Self-Motivation
9 2 (1.75%) Enterprise Software
9 2 (1.75%) Management Information System
9 2 (1.75%) Podcast
10 1 (0.88%) Data Centre
10 1 (0.88%) Digital Media
10 1 (0.88%) Graphic Design
10 1 (0.88%) Multi-touch
10 1 (0.88%) Team-Oriented Environment
10 1 (0.88%) Video Editing
Processes & Methodologies
1 84 (73.68%) CRM
2 59 (51.75%) Analytics
3 57 (50.00%) B2B
4 32 (28.07%) Demand Generation
4 32 (28.07%) Lead Generation
4 32 (28.07%) SEO
5 27 (23.68%) AI
6 24 (21.05%) Digital Marketing
6 24 (21.05%) Marketing Strategy
7 20 (17.54%) B2B Marketing
7 20 (17.54%) Project Management
8 19 (16.67%) Customer Experience
8 19 (16.67%) Roadmaps
9 18 (15.79%) Customer Engagement
9 18 (15.79%) Multichannel Marketing
10 17 (14.91%) Performance Metrics
10 17 (14.91%) Problem-Solving
11 16 (14.04%) Sales Enablement
12 15 (13.16%) Copywriting
13 13 (11.40%) Stakeholder Management
Programming Languages
1 8 (7.02%) SQL
2 3 (2.63%) Apex Code
2 3 (2.63%) JavaScript
2 3 (2.63%) T-SQL
3 2 (1.75%) TypeScript
4 1 (0.88%) C#
Qualifications
1 13 (11.40%) Degree
2 6 (5.26%) Master's Degree
3 2 (1.75%) MBA
4 1 (0.88%) Microsoft Certification
Quality Assurance & Compliance
1 12 (10.53%) GDPR
2 6 (5.26%) Data Quality
3 3 (2.63%) PERC
4 2 (1.75%) Accessibility
5 1 (0.88%) PMO
Systems Management
1 6 (5.26%) Systems Management Server (SMS)
Vendors
1 43 (37.72%) Salesforce
2 40 (35.09%) HubSpot
3 21 (18.42%) Google
4 19 (16.67%) Pardot
5 14 (12.28%) Microsoft
6 10 (8.77%) Salesforce Marketing Cloud
7 9 (7.89%) Adobe
8 6 (5.26%) YouTube
9 3 (2.63%) Marketo
9 3 (2.63%) Scality
9 3 (2.63%) Veeam
10 2 (1.75%) dotdigital
11 1 (0.88%) Facebook
11 1 (0.88%) Instagram
11 1 (0.88%) MuleSoft
11 1 (0.88%) TikTok