Period
to 13 June 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Automation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Automation over the 6 months to 13 June 2021 with a comparison to the same period in the previous 2 years.

Marketing Automation
UK
6 months to
13 Jun 2021
Same period 2020 Same period 2019
Rank 806 739 887
Rank change year-on-year -67 +148 -49
Permanent jobs citing Marketing Automation 118 129 232
As % of all permanent jobs advertised in the UK 0.12% 0.15% 0.16%
As % of the Processes & Methodologies category 0.13% 0.17% 0.17%
Number of salaries quoted 83 102 187
10th Percentile £35,000 £28,750 £27,500
25th Percentile £42,500 £37,500 £37,500
Median annual salary (50th Percentile) £55,000 £50,000 £45,000
Median % change year-on-year +10.00% +11.11% -
75th Percentile £91,250 £77,500 £60,000
90th Percentile £110,000 £95,000 £75,000
UK excluding London median annual salary £45,000 £45,000 £42,000
% change year-on-year - +7.14% +5.00%

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 93,262 77,231 132,713
As % of all permanent IT jobs advertised in the UK 93.10% 92.34% 92.34%
Number of salaries quoted 65,678 62,019 105,250
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £91,250 £90,000 £86,250
UK excluding London median annual salary £48,900 £47,500 £45,000
% change year-on-year +2.95% +5.56% -

Marketing Automation
Job Vacancy Trend

Job postings citing Marketing Automation as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Automation in the UK

Marketing Automation
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Automation.

Salary trend for Marketing Automation in the UK

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 13 June 2021.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 13 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -65 111 £55,000 +10.00% 15
London -62 69 £60,000 +11.11% 10
UK excluding London -32 42 £45,000 - 6
North of England -46 16 £51,250 +13.89% 1
Work from Home -190 16 £72,500 +20.83% 3
South East -6 10 £55,000 +57.14% 2
South West -44 9 £35,000 - 1
North West -14 8 £53,250 +46.90%
Yorkshire -41 8 £51,250 +13.89% 1
West Midlands - 3 £32,500 -
Midlands - 3 £32,500 - 1
Wales - 2 £45,000 -
East of England - 2 - -

For the 6 months to 13 June 2021, IT jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing Automation.

1 118 (100.00%) Marketing
2 58 (49.15%) Salesforce.com
3 46 (38.98%) CRM
4 40 (33.90%) Digital Marketing
4 40 (33.90%) Analytics
5 36 (30.51%) Adobe
6 35 (29.66%) Agile Software Development
7 34 (28.81%) Analytical Skills
8 32 (27.12%) Social Skills
9 27 (22.88%) Marketing Technology
9 27 (22.88%) Google
9 27 (22.88%) B2B
10 23 (19.49%) SQL
11 22 (18.64%) E-Commerce
11 22 (18.64%) Salesforce Marketing Cloud
12 21 (17.80%) Marketo
12 21 (17.80%) Finance
13 20 (16.95%) Pardot
14 19 (16.10%) Project Management
15 18 (15.25%) CMS
16 17 (14.41%) Content Management
16 17 (14.41%) Degree
16 17 (14.41%) Tableau
17 16 (13.56%) Advertising
17 16 (13.56%) Power Platform
18 15 (12.71%) Sales Enablement
18 15 (12.71%) Stakeholder Management
18 15 (12.71%) User Experience
18 15 (12.71%) Power BI
19 14 (11.86%) AWS

Marketing Automation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (15.25%) CMS
2 5 (4.24%) Confluence
3 4 (3.39%) Adobe Experience Manager
4 1 (0.85%) WordPress
Applications
1 6 (5.08%) Microsoft Excel
2 3 (2.54%) Microsoft Office
3 2 (1.69%) Microsoft PowerPoint
3 2 (1.69%) Photoshop
4 1 (0.85%) Spreadsheet
Business Applications
1 10 (8.47%) Eloqua
2 8 (6.78%) Adobe Campaign
3 3 (2.54%) Dynamics CRM
3 3 (2.54%) FastStats
3 3 (2.54%) FastStats PeopleStage
4 1 (0.85%) Radian6
4 1 (0.85%) Social Studio
4 1 (0.85%) Unica
Cloud Services
1 16 (13.56%) Power Platform
2 14 (11.86%) AWS
3 13 (11.02%) Azure
3 13 (11.02%) GCP
4 9 (7.63%) Google Analytics
4 9 (7.63%) SaaS
5 6 (5.08%) Adobe Analytics
5 6 (5.08%) Matillion
5 6 (5.08%) Salesforce Sales Cloud
6 5 (4.24%) Snowflake
7 4 (3.39%) Google Sheets
7 4 (3.39%) Google Tag Manager
8 3 (2.54%) MailChimp
8 3 (2.54%) Pure360
8 3 (2.54%) Salesforce Service Cloud
8 3 (2.54%) Slack
9 2 (1.69%) AdWords
9 2 (1.69%) Dynamics 365
9 2 (1.69%) Sage Pay
10 1 (0.85%) Silverpop
Communications & Networking
1 7 (5.93%) SMS
2 2 (1.69%) Extranet
2 2 (1.69%) SSL
3 1 (0.85%) Internet
3 1 (0.85%) Intranet
Database & Business Intelligence
1 17 (14.41%) Tableau
2 15 (12.71%) Power BI
3 8 (6.78%) MySQL
4 6 (5.08%) Amazon Redshift
4 6 (5.08%) SQL Server
5 4 (3.39%) Looker
5 4 (3.39%) Qlik Sense
6 1 (0.85%) Data Lake
6 1 (0.85%) Data Warehouse
6 1 (0.85%) NoSQL
Development Applications
1 7 (5.93%) JIRA
2 1 (0.85%) Jenkins
General
1 118 (100.00%) Marketing
2 34 (28.81%) Analytical Skills
3 32 (27.12%) Social Skills
4 21 (17.80%) Finance
5 16 (13.56%) Advertising
6 12 (10.17%) Retail
7 6 (5.08%) Law
7 6 (5.08%) Organisational Skills
8 5 (4.24%) Influencing Skills
9 4 (3.39%) Presentation Skills
10 3 (2.54%) Brand Awareness
10 3 (2.54%) German Language
10 3 (2.54%) Pharmaceutical
10 3 (2.54%) Public Sector
11 2 (1.69%) Banking
11 2 (1.69%) Italian Language
11 2 (1.69%) Legal
12 1 (0.85%) Electronics
12 1 (0.85%) Manufacturing
12 1 (0.85%) Telecoms
Job Titles
1 23 (19.49%) Marketing Manager
2 20 (16.95%) Architect
3 16 (13.56%) Analyst
4 11 (9.32%) Data Analyst
4 11 (9.32%) Developer
5 9 (7.63%) Marketing Analyst
5 9 (7.63%) Solutions Architect
6 7 (5.93%) Consultant
6 7 (5.93%) Marketing Data Analyst
6 7 (5.93%) Product Manager
6 7 (5.93%) Project Manager
7 6 (5.08%) Campaign Analyst
7 6 (5.08%) Customer Solutions Architect
7 6 (5.08%) Digital Project Manager
7 6 (5.08%) Marketing Campaign Analyst
7 6 (5.08%) Operations Manager
8 5 (4.24%) Digital Marketing Manager
8 5 (4.24%) Enterprise Architect
8 5 (4.24%) Salesforce Architect
9 4 (3.39%) Database Developer
Libraries, Frameworks & Software Standards
1 10 (8.47%) AngularJS
1 10 (8.47%) HTML
2 9 (7.63%) React
2 9 (7.63%) Vue.js
3 4 (3.39%) CSS
4 2 (1.69%) OAuth
4 2 (1.69%) REST
4 2 (1.69%) SAML
4 2 (1.69%) Web Services
5 1 (0.85%) .NET
5 1 (0.85%) JSON
5 1 (0.85%) SOAP
Miscellaneous
1 27 (22.88%) Marketing Technology
2 15 (12.71%) User Experience
3 11 (9.32%) Social Media
4 9 (7.63%) Cloud Native
5 7 (5.93%) Self-Motivation
6 6 (5.08%) Digital Media
7 4 (3.39%) Acoustics
7 4 (3.39%) Taxonomies
8 3 (2.54%) Life Science
9 2 (1.69%) Blog
9 2 (1.69%) Greenfield Project
10 1 (0.85%) Animation
10 1 (0.85%) Client/Server
10 1 (0.85%) Data Structures
10 1 (0.85%) Management Information System
Processes & Methodologies
1 46 (38.98%) CRM
2 40 (33.90%) Analytics
2 40 (33.90%) Digital Marketing
3 35 (29.66%) Agile Software Development
4 27 (22.88%) B2B
5 22 (18.64%) E-Commerce
6 19 (16.10%) Project Management
7 17 (14.41%) Content Management
8 15 (12.71%) Sales Enablement
8 15 (12.71%) Stakeholder Management
9 14 (11.86%) Email Marketing
10 13 (11.02%) Business Intelligence
10 13 (11.02%) DevOps
10 13 (11.02%) Lead Generation
10 13 (11.02%) Personalization
10 13 (11.02%) Problem-Solving
11 11 (9.32%) Release Management
11 11 (9.32%) Web Analytics
12 10 (8.47%) Continuous Integration
12 10 (8.47%) Marketing Strategy
Programming Languages
1 23 (19.49%) SQL
2 13 (11.02%) JavaScript
3 5 (4.24%) Python
4 3 (2.54%) Apex Code
5 2 (1.69%) Perl
6 1 (0.85%) C#
6 1 (0.85%) Java
6 1 (0.85%) PHP
6 1 (0.85%) TypeScript
Qualifications
1 17 (14.41%) Degree
2 4 (3.39%) PhD
3 2 (1.69%) Computer Science Degree
4 1 (0.85%) PMI Certification
4 1 (0.85%) PMP
Quality Assurance & Compliance
1 10 (8.47%) Data Quality
2 9 (7.63%) Accessibility
3 5 (4.24%) GDPR
3 5 (4.24%) QA
4 1 (0.85%) PMO
Systems Management
1 2 (1.69%) Single Sign-On
2 1 (0.85%) MOM
Vendors
1 58 (49.15%) Salesforce.com
2 36 (30.51%) Adobe
3 27 (22.88%) Google
4 22 (18.64%) Salesforce Marketing Cloud
5 21 (17.80%) Marketo
6 20 (16.95%) Pardot
7 10 (8.47%) Instagram
8 9 (7.63%) Microsoft
8 9 (7.63%) Pega
9 6 (5.08%) HubSpot
9 6 (5.08%) Oracle
10 5 (4.24%) Facebook
11 4 (3.39%) Twitter
12 3 (2.54%) Alterian
12 3 (2.54%) Zoho
13 2 (1.69%) Apteco
13 2 (1.69%) Cadence
13 2 (1.69%) Conga
13 2 (1.69%) DocuSign
13 2 (1.69%) GoCardless