Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 29 April 2026, with comparisons to the same periods in the previous two years.

6 months to
29 Apr 2026
Same period 2025 Same period 2024
Rank 579 561 837
Rank change year-on-year -18 +276 +24
Permanent jobs citing Marketing Automation 130 84 48
As % of all permanent jobs in the UK 0.14% 0.20% 0.050%
As % of the Processes & Methodologies category 0.19% 0.21% 0.059%
Number of salaries quoted 89 36 44
10th Percentile £32,500 £31,500 £31,250
25th Percentile £41,250 £36,250 £32,500
Median annual salary (50th Percentile) £52,500 £37,500 £50,250
Median % change year-on-year +40.00% -25.37% -19.60%
75th Percentile £58,750 £58,438 £63,750
90th Percentile £64,250 £78,750 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% -25.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 67,110 39,339 81,745
As % of all permanent jobs advertised in the UK 74.81% 92.87% 85.63%
Number of salaries quoted 41,656 22,592 59,463
10th Percentile £30,000 £31,000 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -10.57%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £98,750 £102,500 £92,500
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -9.09%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 29 April 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 29 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -13 121 £52,500 +40.00% 57
UK excluding London -39 86 £50,000 +33.33% 35
Work from Home +35 52 £52,500 +7.69% 24
London -3 37 £57,500 -13.21% 28
South East -29 19 £49,250 +9.44% 11
North of England -55 18 £50,000 +33.33% 13
South West -33 17 £55,000 +115.69% 2
Midlands -34 14 £46,250 -11.90% 4
East of England - 14 £55,000 - 3
West Midlands -26 13 £42,500 -19.05% 4
North West -29 8 £60,000 +81.82% 7
Yorkshire -70 7 £50,000 +33.33% 3
North East - 3 £37,500 - 3
Wales - 3 £33,000 - 1
East Midlands -54 1 £50,000 +11.11%
Northern Ireland - 1 £45,000 -

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 29 (22.31%) CMS
2 14 (10.77%) WordPress
3 1 (0.77%) Drupal
Applications
1 13 (10.00%) Adobe Creative Suite
2 7 (5.38%) Microsoft Office
3 6 (4.62%) Microsoft PowerPoint
4 3 (2.31%) Adobe XD
5 2 (1.54%) Microsoft Excel
6 1 (0.77%) InDesign
6 1 (0.77%) Spreadsheet
Business Applications
1 5 (3.85%) Dynamics CRM
2 4 (3.08%) Salesforce CRM
3 2 (1.54%) Shopify
3 2 (1.54%) Workfront
4 1 (0.77%) Yoast SEO
Cloud Services
1 48 (36.92%) SaaS
2 16 (12.31%) Google Analytics
3 11 (8.46%) Google Ads
4 10 (7.69%) Google Data Studio
4 10 (7.69%) Google Tag Manager
5 7 (5.38%) Canva
6 5 (3.85%) Salesforce Sales Cloud
6 5 (3.85%) Salesforce Service Cloud
7 3 (2.31%) Figma
7 3 (2.31%) Power Platform
8 2 (1.54%) AWS
8 2 (1.54%) Azure
8 2 (1.54%) ChatGPT
8 2 (1.54%) Dynamics 365
8 2 (1.54%) GCP
8 2 (1.54%) iPaaS
8 2 (1.54%) Salesforce Einstein
9 1 (0.77%) Google Workspace
9 1 (0.77%) MailChimp
9 1 (0.77%) Microsoft 365
Communications & Networking
1 6 (4.62%) Broadband
2 4 (3.08%) SMS
3 3 (2.31%) NGN
Database & Business Intelligence
1 10 (7.69%) Looker
2 3 (2.31%) Metadata
3 2 (1.54%) Power BI
4 1 (0.77%) Geospatial Data
4 1 (0.77%) Relational Database
4 1 (0.77%) SQL Server
4 1 (0.77%) SQL Server Reporting Services
Development Applications
1 2 (1.54%) JIRA
2 1 (0.77%) GCC
General
1 130 (100.00%) Marketing
2 41 (31.54%) Analytical Skills
3 36 (27.69%) Social Skills
4 21 (16.15%) Organisational Skills
5 15 (11.54%) Brand Awareness
6 12 (9.23%) Advertising
7 10 (7.69%) Inclusion and Diversity
8 9 (6.92%) Manufacturing
9 8 (6.15%) Finance
10 5 (3.85%) Presentation Skills
10 5 (3.85%) Retail
11 4 (3.08%) Games
11 4 (3.08%) German Language
12 3 (2.31%) Influencing Skills
12 3 (2.31%) Legal
13 1 (0.77%) Documentation Skills
13 1 (0.77%) Health Technology
13 1 (0.77%) Public Sector
13 1 (0.77%) Spanish Language
13 1 (0.77%) Tech for Good
Job Titles
1 46 (35.38%) Marketing Manager
2 13 (10.00%) Marketing Executive
3 12 (9.23%) CRM Specialist
4 11 (8.46%) CRM Manager
5 10 (7.69%) Marketing Automation Manager
6 8 (6.15%) Performance Manager
6 8 (6.15%) Senior
7 7 (5.38%) Automation Specialist
7 7 (5.38%) Marketing Specialist
7 7 (5.38%) Web Manager
8 6 (4.62%) Architect
8 6 (4.62%) Lead
9 5 (3.85%) Campaign Manager
9 5 (3.85%) Sales and Marketing Manager
9 5 (3.85%) Sales Manager
9 5 (3.85%) Salesforce Specialist
10 4 (3.08%) Campaign Marketing Manager
10 4 (3.08%) Marketing Administrator
10 4 (3.08%) Salesforce Administrator
10 4 (3.08%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 7 (5.38%) HTML
2 4 (3.08%) CSS
3 1 (0.77%) .NET
3 1 (0.77%) ASP.NET
3 1 (0.77%) ASP.NET Web API
3 1 (0.77%) Lightning Web Components
3 1 (0.77%) Web Services
Miscellaneous
1 21 (16.15%) Marketing Technology
2 18 (13.85%) Social Media
3 13 (10.00%) Analytical Mindset
4 8 (6.15%) Onboarding
4 8 (6.15%) Smart City
4 8 (6.15%) Web Conferencing
5 7 (5.38%) Product Ownership
6 6 (4.62%) Podcast
6 6 (4.62%) Video Editing
7 5 (3.85%) Blog
8 2 (1.54%) Cloud Native
8 2 (1.54%) Over-the-Top Content
9 1 (0.77%) Digital Media
9 1 (0.77%) Enterprise Software
9 1 (0.77%) Graphic Design
9 1 (0.77%) Management Information System
9 1 (0.77%) Midjourney
9 1 (0.77%) PropTech
Processes & Methodologies
1 83 (63.85%) CRM
2 53 (40.77%) Analytics
2 53 (40.77%) B2B
3 40 (30.77%) Marketing Strategy
4 34 (26.15%) Demand Generation
5 32 (24.62%) Roadmaps
6 30 (23.08%) Digital Marketing
6 30 (23.08%) Project Management
7 26 (20.00%) Customer Experience
8 25 (19.23%) AI
9 24 (18.46%) SEO
10 23 (17.69%) Problem-Solving
11 20 (15.38%) Lead Generation
12 19 (14.62%) Integrated Marketing
13 17 (13.08%) B2B Marketing
13 17 (13.08%) Customer Acquisition
13 17 (13.08%) Customer Engagement
13 17 (13.08%) Personalization
14 15 (11.54%) Budget Management
14 15 (11.54%) Performance Metrics
Programming Languages
1 10 (7.69%) SQL
2 3 (2.31%) T-SQL
3 1 (0.77%) Apex Code
3 1 (0.77%) C#
3 1 (0.77%) JavaScript
Qualifications
1 17 (13.08%) Degree
2 6 (4.62%) Master's Degree
3 2 (1.54%) PMI Certification
3 2 (1.54%) PMP
4 1 (0.77%) MBA
4 1 (0.77%) Microsoft Certification
Quality Assurance & Compliance
1 21 (16.15%) GDPR
2 15 (11.54%) Data Quality
3 6 (4.62%) PERC
4 3 (2.31%) PMO
4 3 (2.31%) QA
5 2 (1.54%) Accessibility
Systems Management
1 1 (0.77%) Systems Management Server (SMS)
Vendors
1 56 (43.08%) Salesforce
2 38 (29.23%) Google
3 37 (28.46%) HubSpot
4 23 (17.69%) Pardot
5 18 (13.85%) Adobe
6 15 (11.54%) Microsoft
7 13 (10.00%) Salesforce Marketing Cloud
8 10 (7.69%) Braze
9 6 (4.62%) Facebook
9 6 (4.62%) Instagram
9 6 (4.62%) Marketo
10 3 (2.31%) Hotjar
11 2 (1.54%) SAP
12 1 (0.77%) dotdigital
12 1 (0.77%) MuleSoft
12 1 (0.77%) Scality
12 1 (0.77%) Veeam
12 1 (0.77%) YouTube