Marketing Automation Job Trends

Marketing Automation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Marketing Automation skills. It covers permanent job vacancies from the 6 months leading up to 18 March 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Mar 2026
Same period 2025 Same period 2024
Rank 579 574 800
Rank change year-on-year -5 +226 +103
Permanent jobs citing Marketing Automation 119 67 41
As % of all permanent jobs in the UK 0.16% 0.16% 0.048%
As % of the Processes & Methodologies category 0.20% 0.17% 0.055%
Number of salaries quoted 76 33 36
10th Percentile £36,250 £32,500 £30,125
25th Percentile £42,188 £36,250 £42,313
Median annual salary (50th Percentile) £50,000 £42,500 £52,500
Median % change year-on-year +17.65% -19.05% -12.50%
75th Percentile £59,063 £67,500 £63,750
90th Percentile £68,750 £82,000 £85,000
UK excluding London median annual salary £50,000 £37,500 £45,001
% change year-on-year +33.33% -16.67% +0.00%

All Process & Methodology Skills
UK

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 58,218 39,990 74,105
As % of all permanent jobs advertised in the UK 77.81% 93.48% 87.20%
Number of salaries quoted 35,252 22,229 56,158
10th Percentile £29,750 £31,750 £29,035
25th Percentile £40,000 £44,000 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -11.29%
75th Percentile £77,424 £80,000 £73,750
90th Percentile £97,500 £102,410 £93,750
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -8.90%

Marketing Automation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Marketing Automation relative to all permanent IT jobs advertised.

Marketing Automation job vacancy trend in the UK

Marketing Automation
Salary Trend

Salary distribution trend for jobs in the UK citing Marketing Automation.

Salary distribution trend for jobs in the UK citing Marketing Automation

Marketing Automation
Salary Histogram

Salary distribution for jobs citing Marketing Automation over the 6 months to 18 March 2026.

Salary histogram for Marketing Automation in the UK

Marketing Automation
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the UK over the 6 months to 18 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +20 114 £50,000 +17.65% 76
UK excluding London -14 67 £50,000 +33.33% 49
London +23 46 £56,500 -29.38% 37
Work from Home +41 41 £53,750 +19.44% 43
South East +2 19 £49,250 +9.44% 14
North of England -51 14 £50,000 +33.33% 17
East of England - 14 £55,000 - 4
South West - 11 £60,000 - 8
Midlands -20 9 £40,000 -23.81% 4
West Midlands +3 8 £40,000 -23.81% 2
Yorkshire -51 8 £41,750 +11.33% 7
North West -17 5 £62,500 +71.23% 8
East Midlands -40 1 £50,000 +11.11% 2
North East - 1 £37,500 - 3

Marketing Automation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (25.21%) CMS
2 13 (10.92%) WordPress
3 2 (1.68%) Headless CMS
4 1 (0.84%) Drupal
Applications
1 8 (6.72%) Adobe Creative Suite
2 5 (4.20%) Microsoft Excel
3 3 (2.52%) Microsoft PowerPoint
3 3 (2.52%) Spreadsheet
4 2 (1.68%) Microsoft Office
5 1 (0.84%) InDesign
Business Applications
1 7 (5.88%) Dynamics CRM
2 3 (2.52%) Salesforce CRM
2 3 (2.52%) Yoast SEO
3 2 (1.68%) Shopify
4 1 (0.84%) Workfront
Cloud Services
1 42 (35.29%) SaaS
2 10 (8.40%) Google Analytics
3 7 (5.88%) Google Ads
4 5 (4.20%) Google Data Studio
4 5 (4.20%) Google Tag Manager
4 5 (4.20%) Salesforce Service Cloud
5 4 (3.36%) Dynamics 365
5 4 (3.36%) Microsoft 365
5 4 (3.36%) Salesforce Sales Cloud
6 3 (2.52%) Canva
6 3 (2.52%) Google Workspace
6 3 (2.52%) Power Platform
7 2 (1.68%) AWS
7 2 (1.68%) Azure
7 2 (1.68%) Figma
7 2 (1.68%) GCP
7 2 (1.68%) GitHub
8 1 (0.84%) Adobe Creative Cloud
8 1 (0.84%) iPaaS
8 1 (0.84%) MailChimp
Communications & Networking
1 4 (3.36%) Broadband
2 2 (1.68%) NGN
2 2 (1.68%) SMS
Database & Business Intelligence
1 5 (4.20%) Looker
2 3 (2.52%) Relational Database
3 2 (1.68%) Metadata
3 2 (1.68%) PostgreSQL
3 2 (1.68%) Power BI
4 1 (0.84%) SQL Server
4 1 (0.84%) SQL Server Reporting Services
4 1 (0.84%) Tableau
Development Applications
1 3 (2.52%) Git
2 2 (1.68%) JIRA
General
1 119 (100.00%) Marketing
2 37 (31.09%) Social Skills
3 32 (26.89%) Analytical Skills
4 16 (13.45%) Organisational Skills
5 11 (9.24%) Finance
6 10 (8.40%) Brand Awareness
6 10 (8.40%) Manufacturing
7 9 (7.56%) Advertising
8 8 (6.72%) Inclusion and Diversity
9 7 (5.88%) Retail
10 4 (3.36%) Games
10 4 (3.36%) Legal
10 4 (3.36%) Presentation Skills
11 3 (2.52%) Public Sector
12 2 (1.68%) Influencing Skills
13 1 (0.84%) Banking
13 1 (0.84%) Documentation Skills
13 1 (0.84%) Health Technology
13 1 (0.84%) Spanish Language
13 1 (0.84%) Tech for Good
Job Titles
1 44 (36.97%) Marketing Manager
2 15 (12.61%) Marketing Executive
3 13 (10.92%) CRM Manager
4 12 (10.08%) Senior
5 9 (7.56%) Marketing Automation Manager
6 7 (5.88%) CRM Specialist
6 7 (5.88%) Developer
6 7 (5.88%) Marketing Specialist
7 6 (5.04%) Architect
8 5 (4.20%) Automation Specialist
8 5 (4.20%) Campaign Manager
8 5 (4.20%) Lead
8 5 (4.20%) Marketing Automation Specialist
8 5 (4.20%) Salesforce Specialist
9 4 (3.36%) Campaign Marketing Manager
9 4 (3.36%) Digital Marketing Manager
9 4 (3.36%) Digital Performance Manager
9 4 (3.36%) Performance Manager
9 4 (3.36%) Senior Marketing Executive
9 4 (3.36%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (4.20%) HTML
2 4 (3.36%) CSS
2 4 (3.36%) Lightning Web Components
3 3 (2.52%) Node.js
3 3 (2.52%) REST
3 3 (2.52%) SOAP
4 2 (1.68%) Next.js
4 2 (1.68%) React
5 1 (0.84%) .NET
5 1 (0.84%) ASP.NET
5 1 (0.84%) ASP.NET Web API
5 1 (0.84%) Web Services
Miscellaneous
1 14 (11.76%) Social Media
2 13 (10.92%) Marketing Technology
3 10 (8.40%) Web Conferencing
4 8 (6.72%) Blog
5 7 (5.88%) Smart City
6 6 (5.04%) Analytical Mindset
6 6 (5.04%) Onboarding
7 5 (4.20%) Educational Technology
8 3 (2.52%) Product Ownership
9 2 (1.68%) Cloud Native
9 2 (1.68%) Enterprise Software
9 2 (1.68%) Podcast
10 1 (0.84%) Data Centre
10 1 (0.84%) Digital Media
10 1 (0.84%) Graphic Design
10 1 (0.84%) Management Information System
10 1 (0.84%) Multi-touch
10 1 (0.84%) Over-the-Top Content
10 1 (0.84%) Team-Oriented Environment
10 1 (0.84%) Video Editing
Processes & Methodologies
1 81 (68.07%) CRM
2 59 (49.58%) B2B
3 55 (46.22%) Analytics
4 35 (29.41%) Demand Generation
5 31 (26.05%) Marketing Strategy
6 28 (23.53%) SEO
7 26 (21.85%) AI
7 26 (21.85%) Roadmaps
8 25 (21.01%) Lead Generation
9 24 (20.17%) Customer Experience
10 23 (19.33%) Digital Marketing
11 22 (18.49%) Project Management
12 21 (17.65%) B2B Marketing
13 19 (15.97%) Problem-Solving
14 18 (15.13%) Customer Engagement
15 17 (14.29%) Copywriting
15 17 (14.29%) Integrated Marketing
15 17 (14.29%) Performance Metrics
16 16 (13.45%) Multichannel Marketing
17 15 (12.61%) Sales Enablement
Programming Languages
1 10 (8.40%) SQL
2 4 (3.36%) Apex Code
3 3 (2.52%) JavaScript
3 3 (2.52%) T-SQL
4 2 (1.68%) TypeScript
5 1 (0.84%) C#
Qualifications
1 14 (11.76%) Degree
2 7 (5.88%) Master's Degree
3 2 (1.68%) MBA
4 1 (0.84%) Microsoft Certification
Quality Assurance & Compliance
1 14 (11.76%) GDPR
2 8 (6.72%) Data Quality
3 5 (4.20%) PERC
4 2 (1.68%) Accessibility
4 2 (1.68%) QA
5 1 (0.84%) PMO
Systems Management
1 4 (3.36%) Systems Management Server (SMS)
Vendors
1 51 (42.86%) Salesforce
2 38 (31.93%) HubSpot
3 25 (21.01%) Google
4 19 (15.97%) Pardot
5 13 (10.92%) Microsoft
6 12 (10.08%) Salesforce Marketing Cloud
7 11 (9.24%) Adobe
8 4 (3.36%) YouTube
9 3 (2.52%) Scality
9 3 (2.52%) Veeam
10 2 (1.68%) dotdigital
10 2 (1.68%) Marketo
10 2 (1.68%) SAP
11 1 (0.84%) Facebook
11 1 (0.84%) Instagram
11 1 (0.84%) MuleSoft