Analytics Job Trends in the West Midlands

Analytics
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Analytics skills. It covers permanent job vacancies from the 6 months leading up to 15 January 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 50 38 40
Rank change year-on-year -12 +2 -11
Permanent jobs citing Analytics 190 245 200
As % of all permanent jobs in the West Midlands 3.58% 5.90% 5.32%
As % of the Processes & Methodologies category 4.37% 6.44% 6.12%
Number of salaries quoted 126 143 164
10th Percentile £35,000 £35,000 £28,575
25th Percentile £40,000 £41,250 £35,000
Median annual salary (50th Percentile) £58,764 £57,000 £50,500
Median % change year-on-year +3.09% +12.87% +1.00%
75th Percentile £75,000 £71,875 £60,000
90th Percentile £90,000 £91,100 £67,500
England median annual salary £65,000 £70,000 £65,000
% change year-on-year -7.14% +7.69% -3.70%

All Process & Methodology Skills
West Midlands

Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,351 3,803 3,269
As % of all permanent jobs advertised in the West Midlands 82.03% 91.64% 87.03%
Number of salaries quoted 2,275 1,690 2,742
10th Percentile £29,000 £32,500 £26,500
25th Percentile £38,500 £41,719 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Analytics relative to all permanent IT jobs advertised in the West Midlands.

Analytics job vacancy trend in the West Midlands

Analytics
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Analytics.

Salary distribution trend for jobs in the West Midlands citing Analytics

Analytics
Salary Histogram in the West Midlands

Salary distribution for jobs citing Analytics in the West Midlands over the 6 months to 15 January 2026.

Salary histogram for Analytics in the West Midlands

Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Analytics within the West Midlands region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham -2 101 £65,000 +20.93% 26
Staffordshire +3 30 £40,000 -21.95% 19
Warwickshire +17 18 £40,000 -48.39% 11
Coventry +4 12 £53,850 -6.35% 11
Solihull +4 9 £75,000 +15.38% 1
Shropshire -19 6 £37,500 -31.82% 23
Herefordshire -6 4 £91,250 +176.52% 1
Worcestershire -24 3 £55,000 +22.22% 13
Walsall - 2 £43,750 - 2
Dudley -4 1 £40,000 +14.29% 3
Wolverhampton -8 1 £75,000 -11.76% 6
Analytics
England

Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (1.05%) SAS
1 2 (1.05%) WordPress
2 1 (0.53%) Apache Airflow
2 1 (0.53%) ArcGIS
2 1 (0.53%) Confluence
2 1 (0.53%) SharePoint
Applications
1 40 (21.05%) Microsoft Excel
2 9 (4.74%) Microsoft Office
3 5 (2.63%) Spreadsheet
4 2 (1.05%) Microsoft Project
4 2 (1.05%) Trello
5 1 (0.53%) Adobe Creative Suite
5 1 (0.53%) MS Visio
Business Applications
1 6 (3.16%) Dynamics CRM
2 3 (1.58%) NetSuite
3 1 (0.53%) Integrated Workplace Management System
3 1 (0.53%) Maximo
3 1 (0.53%) Odoo
3 1 (0.53%) Pegasus Opera
3 1 (0.53%) Shopify
Cloud Services
1 44 (23.16%) Power Platform
2 40 (21.05%) Azure
3 18 (9.47%) SaaS
4 13 (6.84%) Azure Data Factory
5 10 (5.26%) Dynamics 365
5 10 (5.26%) Google Analytics
6 8 (4.21%) Azure Synapse Analytics
7 7 (3.68%) AWS
7 7 (3.68%) Power Automate
7 7 (3.68%) PowerApps
8 4 (2.11%) Azure DevOps
8 4 (2.11%) GCP
9 3 (1.58%) Azure AKS
9 3 (1.58%) Google Ads
9 3 (1.58%) Microsoft 365
10 2 (1.05%) Amazon S3
10 2 (1.05%) Amazon SageMaker
10 2 (1.05%) GitHub
10 2 (1.05%) GitHub Actions
10 2 (1.05%) Snowflake
Communications & Networking
1 1 (0.53%) FTP
1 1 (0.53%) SMS
Database & Business Intelligence
1 42 (22.11%) Power BI
2 24 (12.63%) Tableau
3 20 (10.53%) Looker
4 16 (8.42%) Data Mining
5 12 (6.32%) Data Warehouse
6 11 (5.79%) Metadata
7 8 (4.21%) SQL Server
8 7 (3.68%) Relational Database
9 6 (3.16%) Azure SQL Database
9 6 (3.16%) SQL Server Reporting Services
10 5 (2.63%) Data Lake
11 4 (2.11%) SQL Server Integration Services
12 3 (1.58%) Azure SQL Data Warehouse
12 3 (1.58%) MySQL
12 3 (1.58%) SQL Server Analysis Services
13 2 (1.05%) BusinessObjects
13 2 (1.05%) BusinessObjects Business Intelligence
13 2 (1.05%) Crystal Reports
13 2 (1.05%) Delta Lake
13 2 (1.05%) SAP BW
Development Applications
1 5 (2.63%) JIRA
2 2 (1.05%) GitLab
3 1 (0.53%) Git
3 1 (0.53%) Jenkins
3 1 (0.53%) MLflow
General
1 87 (45.79%) Analytical Skills
2 55 (28.95%) Social Skills
3 43 (22.63%) Finance
4 34 (17.89%) Marketing
5 21 (11.05%) Public Sector
6 14 (7.37%) Manufacturing
7 10 (5.26%) Inclusion and Diversity
8 9 (4.74%) Retail
9 6 (3.16%) Legal
10 5 (2.63%) Organisational Skills
10 5 (2.63%) Presentation Skills
11 4 (2.11%) Banking
11 4 (2.11%) Games
12 3 (1.58%) Law
12 3 (1.58%) Spanish Language
13 2 (1.05%) Advertising
13 2 (1.05%) Influencing Skills
14 1 (0.53%) Back Office
14 1 (0.53%) iGaming
14 1 (0.53%) Social Housing
Job Titles
1 49 (25.79%) Analyst
2 34 (17.89%) Senior
3 22 (11.58%) Data Analyst
4 19 (10.00%) Lead
5 16 (8.42%) Architect
6 15 (7.89%) Data Engineer
7 13 (6.84%) Business Intelligence Analyst
7 13 (6.84%) Solutions Architect
7 13 (6.84%) Trainee
7 13 (6.84%) Trainee Analyst
7 13 (6.84%) Trainee Data Analyst
8 11 (5.79%) Data Governance Analyst
8 11 (5.79%) Data Governance Manager
8 11 (5.79%) Data Manager
8 11 (5.79%) Developer
8 11 (5.79%) Governance Manager
9 9 (4.74%) Senior Data Engineer
9 9 (4.74%) Senior Manager
10 8 (4.21%) Software Engineer
11 7 (3.68%) Systems Analyst
Libraries, Frameworks & Software Standards
1 4 (2.11%) EDI
1 4 (2.11%) JSON
2 3 (1.58%) .NET
2 3 (1.58%) PySpark
2 3 (1.58%) XML
3 2 (1.05%) CSS
3 2 (1.05%) HTML
3 2 (1.05%) REST
3 2 (1.05%) RESTful
4 1 (0.53%) ARM Templates
4 1 (0.53%) EDIFACT
4 1 (0.53%) HTML5 Canvas
4 1 (0.53%) OAuth
4 1 (0.53%) ODBC
4 1 (0.53%) PyTorch
4 1 (0.53%) SOAP
4 1 (0.53%) TensorFlow
Miscellaneous
1 20 (10.53%) Onboarding
2 9 (4.74%) Analytical Mindset
3 5 (2.63%) Algorithms
3 5 (2.63%) Self-Motivation
4 4 (2.11%) Credit Risk
4 4 (2.11%) Cyber Security Posture
4 4 (2.11%) Reference Data
4 4 (2.11%) Security Posture
5 3 (1.58%) Management Information System
5 3 (1.58%) Mobile App
5 3 (1.58%) Social Media
5 3 (1.58%) Virtual Team
6 2 (1.05%) Culture of Ownership
6 2 (1.05%) Data Structures
6 2 (1.05%) Digital Media
6 2 (1.05%) Driving Licence
6 2 (1.05%) Enterprise Software
6 2 (1.05%) Foreign Exchange (FX)
6 2 (1.05%) IoT
6 2 (1.05%) Marketing Technology
Operating Systems
1 1 (0.53%) Linux
1 1 (0.53%) Windows
Processes & Methodologies
1 56 (29.47%) Business Intelligence
2 54 (28.42%) Decision-Making
3 48 (25.26%) Data Analytics
4 46 (24.21%) Continuous Improvement
5 44 (23.16%) Problem-Solving
6 36 (18.95%) Agile
7 33 (17.37%) AI
8 32 (16.84%) Data Analysis
9 31 (16.32%) Stakeholder Engagement
10 30 (15.79%) Coaching
11 29 (15.26%) CRM
12 28 (14.74%) Project Management
13 27 (14.21%) Data Governance
13 27 (14.21%) E-Commerce
13 27 (14.21%) Mentoring
14 26 (13.68%) Digital Strategy
15 23 (12.11%) Customer Experience
15 23 (12.11%) Data Modelling
15 23 (12.11%) Data-Driven Decision Making
15 23 (12.11%) Stakeholder Management
Programming Languages
1 77 (40.53%) SQL
2 54 (28.42%) Python
3 10 (5.26%) Data Analysis Expressions
4 7 (3.68%) VBA
5 6 (3.16%) R
5 6 (3.16%) T-SQL
6 5 (2.63%) JavaScript
7 4 (2.11%) Bicep
7 4 (2.11%) Scala
8 3 (1.58%) PHP
9 2 (1.05%) C#
10 1 (0.53%) ActionScript
10 1 (0.53%) ActionScript 2.0
10 1 (0.53%) Bash
10 1 (0.53%) Kusto Query Language
10 1 (0.53%) PowerShell
10 1 (0.53%) TypeScript
Qualifications
1 45 (23.68%) Degree
2 9 (4.74%) Computer Science Degree
2 9 (4.74%) Security Cleared
3 7 (3.68%) SC Cleared
4 4 (2.11%) BPSS Clearance
4 4 (2.11%) Microsoft Certification
5 3 (1.58%) Azure Certification
6 2 (1.05%) CCNA
6 2 (1.05%) Cisco Certification
6 2 (1.05%) DV Cleared
7 1 (0.53%) CBAP
7 1 (0.53%) CISA
7 1 (0.53%) DBS Check
7 1 (0.53%) ITIL Certification
7 1 (0.53%) Master's Degree
7 1 (0.53%) Six Sigma Green Belt
Quality Assurance & Compliance
1 25 (13.16%) Data Quality
2 11 (5.79%) GDPR
3 6 (3.16%) PMO
4 5 (2.63%) QA
5 4 (2.11%) Accessibility
6 2 (1.05%) ISO/IEC 27001
6 2 (1.05%) SLA
7 1 (0.53%) Actionable Recommendations
7 1 (0.53%) Cyber Essentials
7 1 (0.53%) Cyber Essentials PLUS
System Software
1 7 (3.68%) Docker
2 1 (0.53%) Active Directory
Systems Management
1 7 (3.68%) Kubernetes
2 6 (3.16%) Terraform
3 1 (0.53%) Ansible
3 1 (0.53%) Control-M
3 1 (0.53%) Single Sign-On
Vendors
1 50 (26.32%) Microsoft
2 20 (10.53%) Databricks
3 10 (5.26%) Google
4 5 (2.63%) Salesforce
5 4 (2.11%) SAP
6 2 (1.05%) Apple
6 2 (1.05%) Facebook
6 2 (1.05%) Instagram
6 2 (1.05%) Oracle
6 2 (1.05%) Talend
6 2 (1.05%) TikTok
6 2 (1.05%) YouTube
7 1 (0.53%) Ahrefs
7 1 (0.53%) BMC
7 1 (0.53%) Denodo
7 1 (0.53%) HubSpot
7 1 (0.53%) OpenAI
7 1 (0.53%) Planon
7 1 (0.53%) Salesforce Marketing Cloud
7 1 (0.53%) ServiceNow