Digital Marketing Job Trends in the West Midlands

Digital Marketing
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 127 185 152
Rank change year-on-year +58 -33 +94
Permanent jobs citing Digital Marketing 52 14 27
As % of all permanent jobs in the West Midlands 0.98% 0.34% 0.72%
As % of the Processes & Methodologies category 1.20% 0.37% 0.82%
Number of salaries quoted 14 6 25
10th Percentile £26,250 £31,625 £27,750
25th Percentile £27,125 £34,625 £29,750
Median annual salary (50th Percentile) £32,125 £41,250 £42,500
Median % change year-on-year -22.12% -2.94% -15.00%
75th Percentile £40,000 £53,750 £62,500
90th Percentile £58,200 £76,875 £70,750
England median annual salary £45,000 £50,000 £50,000
% change year-on-year -10.00% - -4.76%

All Process & Methodology Skills
West Midlands

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,341 3,795 3,285
As % of all permanent jobs advertised in the West Midlands 82.12% 91.62% 87.09%
Number of salaries quoted 2,264 1,687 2,757
10th Percentile £29,000 £32,500 £26,500
25th Percentile £37,938 £41,563 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Marketing
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in the West Midlands.

Digital Marketing job vacancy trend in the West Midlands

Digital Marketing
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Digital Marketing.

Salary distribution trend for jobs in the West Midlands citing Digital Marketing

Digital Marketing
Salary Histogram in the West Midlands

Salary distribution for jobs citing Digital Marketing in the West Midlands over the 6 months to 14 January 2026.

Salary histogram for Digital Marketing in the West Midlands

Digital Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Staffordshire +25 36 £32,750 -37.62% 3
Birmingham +23 10 £27,500 -59.26% 3
Shropshire -11 4 £40,000 +14.29% 2
Worcestershire -12 2 £30,000 - 2
Digital Marketing
England

Digital Marketing
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (11.54%) SharePoint
2 3 (5.77%) WordPress
Applications
1 1 (1.92%) Adobe Creative Suite
1 1 (1.92%) Microsoft Excel
Business Applications
1 1 (1.92%) Shopify
Cloud Services
1 4 (7.69%) SaaS
2 3 (5.77%) Google Ads
2 3 (5.77%) Google Analytics
2 3 (5.77%) Google Workspace
3 1 (1.92%) AWS
3 1 (1.92%) Azure
3 1 (1.92%) GCP
Communications & Networking
1 1 (1.92%) SMS
Database & Business Intelligence
1 17 (32.69%) Looker
General
1 52 (100.00%) Marketing
2 35 (67.31%) Analytical Skills
3 8 (15.38%) Electronics
3 8 (15.38%) Finance
3 8 (15.38%) Manufacturing
3 8 (15.38%) Public Sector
3 8 (15.38%) Social Skills
3 8 (15.38%) Telecoms
4 3 (5.77%) Retail
5 2 (3.85%) Advertising
6 1 (1.92%) Organisational Skills
Job Titles
1 19 (36.54%) Lead
2 10 (19.23%) Customer Experience Manager
3 9 (17.31%) Digital Transformation
4 6 (11.54%) Field Engineer
5 4 (7.69%) EPoS Engineer
5 4 (7.69%) EPoS Field Engineer
5 4 (7.69%) Field Service Engineer
5 4 (7.69%) Field Service Technician
6 3 (5.77%) Digital Executive
6 3 (5.77%) Digital Marketing Executive
6 3 (5.77%) E-Commerce Manager
6 3 (5.77%) Marketing Executive
6 3 (5.77%) Printer Engineer
7 2 (3.85%) Coordinator
7 2 (3.85%) Digital Merchandiser
7 2 (3.85%) EPoS Field Service Engineer
8 1 (1.92%) E-Commerce Executive
8 1 (1.92%) Field Support Technician
8 1 (1.92%) Printer Technician
8 1 (1.92%) SaaS Developer
Libraries, Frameworks & Software Standards
1 1 (1.92%) RESTful
Miscellaneous
1 35 (67.31%) Onboarding
2 8 (15.38%) Driving Licence
3 6 (11.54%) PDA
4 4 (7.69%) EPoS
5 3 (5.77%) Social Media
6 2 (3.85%) Digital Media
6 2 (3.85%) Mobile App
7 1 (1.92%) Enterprise Software
7 1 (1.92%) Marketing Technology
7 1 (1.92%) Self-Motivation
Processes & Methodologies
1 40 (76.92%) E-Commerce
2 37 (71.15%) B2B
3 36 (69.23%) Collaborative Working
3 36 (69.23%) Customer Experience
4 35 (67.31%) Continuous Improvement
4 35 (67.31%) CRM
5 34 (65.38%) Coaching
5 34 (65.38%) Commercialisation
5 34 (65.38%) Dashboard Development
5 34 (65.38%) Digital Innovation
5 34 (65.38%) GTM Strategy
5 34 (65.38%) Performance Analysis
5 34 (65.38%) Stakeholder Management
6 31 (59.62%) Digital Customer Experience
7 22 (42.31%) Analytics
8 18 (34.62%) Stakeholder Engagement
9 17 (32.69%) Digital Strategy
10 14 (26.92%) Customer Insight
11 8 (15.38%) Problem-Solving
11 8 (15.38%) Programme Management
Programming Languages
1 1 (1.92%) Python
Qualifications
1 34 (65.38%) Degree
2 6 (11.54%) Security Cleared
3 1 (1.92%) DBS Check
Quality Assurance & Compliance
1 1 (1.92%) GDPR
Vendors
1 8 (15.38%) SAP
2 6 (11.54%) Google
3 3 (5.77%) HubSpot
4 2 (3.85%) Apple
4 2 (3.85%) Facebook
4 2 (3.85%) Instagram
4 2 (3.85%) TikTok
4 2 (3.85%) YouTube
5 1 (1.92%) Adobe
5 1 (1.92%) Salesforce
5 1 (1.92%) Salesforce Marketing Cloud