Marketing Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 11 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
11 May 2024
Same period 2023 Same period 2022
Rank 667 807 867
Rank change year-on-year +140 +60 -205
Permanent jobs citing Marketing Strategy 233 175 369
As % of all permanent jobs advertised in the UK 0.23% 0.17% 0.23%
As % of the Processes & Methodologies category 0.27% 0.18% 0.24%
Number of salaries quoted 174 79 157
10th Percentile £28,575 £32,500 £38,000
25th Percentile £32,594 £39,063 £43,000
Median annual salary (50th Percentile) £50,000 £45,000 £55,000
Median % change year-on-year +11.11% -18.18% +10.00%
75th Percentile £64,688 £67,500 £85,000
90th Percentile £87,500 £110,000 £100,000
UK excluding London median annual salary £45,000 £42,500 £47,500
% change year-on-year +5.88% -10.53% -5.00%

All Process and Methodology Skills
UK

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,921 96,445 150,777
As % of all permanent jobs advertised in the UK 85.57% 95.59% 95.69%
Number of salaries quoted 59,902 56,808 82,456
10th Percentile £29,010 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Marketing Strategy
Job Vacancy Trend

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Strategy in the UK

Marketing Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Strategy.

Salary trend for Marketing Strategy in the UK

Marketing Strategy
Salary Histogram

Salary distribution for jobs citing Marketing Strategy over the 6 months to 11 May 2024.

Salary histogram for Marketing Strategy in the UK

Marketing Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK over the 6 months to 11 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +136 218 £50,000 - 244
UK excluding London +96 154 £45,000 +5.88% 153
Work from Home +101 87 £50,000 +17.65% 145
South East +51 70 £47,500 -5.00% 29
London +90 67 £65,000 +23.53% 96
Midlands +23 32 £38,750 -8.82% 38
East of England +34 19 £33,375 - 10
West Midlands +28 19 £35,000 -47.17% 20
North of England +50 17 £45,000 +5.88% 59
East Midlands -5 13 £50,000 +17.65% 18
South West -32 10 £50,000 -0.47% 9
North West +9 8 £45,000 +12.50% 35
Yorkshire +87 7 £40,000 -13.74% 20
Scotland -60 6 £56,951 +38.06% 7
North East - 2 £43,750 - 4

Marketing Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (21.46%) WordPress
2 34 (14.59%) CMS
3 12 (5.15%) Apache
3 12 (5.15%) nginx
4 9 (3.86%) Drupal
5 5 (2.15%) Joomla!
6 3 (1.29%) Headless CMS
7 1 (0.43%) EPiServer
Applications
1 18 (7.73%) Microsoft Excel
2 15 (6.44%) Microsoft Office
3 10 (4.29%) Adobe Creative Suite
4 9 (3.86%) Microsoft PowerPoint
5 5 (2.15%) Photoshop
6 3 (1.29%) Adobe Illustrator
7 1 (0.43%) Adobe After Effects
7 1 (0.43%) Adobe Premiere
7 1 (0.43%) CINEMA 4D
7 1 (0.43%) InDesign
7 1 (0.43%) Microsoft Project
Business Applications
1 7 (3.00%) Shopify
2 5 (2.15%) Payment Gateway
3 1 (0.43%) Raiser’s Edge
Cloud Services
1 41 (17.60%) Google Analytics
2 21 (9.01%) Power Platform
3 15 (6.44%) AWS
4 12 (5.15%) SaaS
5 8 (3.43%) Canva
6 7 (3.00%) Figma
7 6 (2.58%) MailChimp
8 5 (2.15%) Adobe Analytics
8 5 (2.15%) Azure
9 4 (1.72%) Google Ads
10 3 (1.29%) Google Data Studio
11 2 (0.86%) Azure Cognitive Services
11 2 (0.86%) Azure DevOps
11 2 (0.86%) Azure Event Grid
11 2 (0.86%) Azure Key Vault
11 2 (0.86%) Azure Service Bus
11 2 (0.86%) Facebook Ads
11 2 (0.86%) PowerApps
12 1 (0.43%) Adobe Creative Cloud
12 1 (0.43%) Serverless
Communications & Networking
1 12 (5.15%) DNS
1 12 (5.15%) Firewall
1 12 (5.15%) SSL
2 1 (0.43%) DECT
2 1 (0.43%) Internet
2 1 (0.43%) Intranet
2 1 (0.43%) LAN
2 1 (0.43%) Network Security
2 1 (0.43%) RFID
2 1 (0.43%) Unified Communications
2 1 (0.43%) WAN
2 1 (0.43%) Wireless
Database & Business Intelligence
1 19 (8.15%) Power BI
2 15 (6.44%) MySQL
3 8 (3.43%) Tableau
4 4 (1.72%) Data Warehouse
5 3 (1.29%) Looker
5 3 (1.29%) Metadata
6 2 (0.86%) Data Lake
6 2 (0.86%) Data Mining
6 2 (0.86%) NoSQL
7 1 (0.43%) Mixpanel
7 1 (0.43%) Relational Database
General
1 233 (100.00%) Marketing
2 80 (34.33%) Social Skills
3 54 (23.18%) Analytical Skills
4 40 (17.17%) Brand Awareness
5 27 (11.59%) Finance
6 25 (10.73%) Telecoms
7 24 (10.30%) Retail
8 18 (7.73%) Advertising
9 15 (6.44%) Organisational Skills
10 12 (5.15%) Publishing
11 11 (4.72%) Presentation Skills
12 10 (4.29%) Influencing Skills
12 10 (4.29%) Legal
13 8 (3.43%) Inclusion and Diversity
14 7 (3.00%) Multimedia
15 4 (1.72%) Law
15 4 (1.72%) Wearables
16 3 (1.29%) Manufacturing
16 3 (1.29%) Public Sector
17 2 (0.86%) Fire and Rescue
Job Titles
1 30 (12.88%) Marketing Manager
2 26 (11.16%) Senior
3 19 (8.15%) Analyst
4 17 (7.30%) Web Manager
5 14 (6.01%) Customer Experience Manager
6 13 (5.58%) Designer
7 12 (5.15%) Developer
8 11 (4.72%) Development Manager
8 11 (4.72%) Lead
9 10 (4.29%) E-Commerce Manager
9 10 (4.29%) Web Developer
10 8 (3.43%) SEO Executive
11 7 (3.00%) Administrator
11 7 (3.00%) Marketing Analyst
11 7 (3.00%) PPC Executive
11 7 (3.00%) Web Development Manager
12 6 (2.58%) Consultant
12 6 (2.58%) Senior Analyst
12 6 (2.58%) Senior Manager
13 5 (2.15%) Product Manager
Libraries, Frameworks & Software Standards
1 23 (9.87%) HTML
2 22 (9.44%) CSS
3 8 (3.43%) React
4 3 (1.29%) EDI
4 3 (1.29%) Next.js
5 2 (0.86%) .NET
5 2 (0.86%) .NET Core
5 2 (0.86%) AngularJS
5 2 (0.86%) RESTful
Miscellaneous
1 57 (24.46%) Social Media
2 24 (10.30%) Self-Motivation
3 20 (8.58%) Blog
4 17 (7.30%) Product Ownership
5 14 (6.01%) Marketing Technology
6 8 (3.43%) Animation
6 8 (3.43%) Photography
7 7 (3.00%) Graphic Design
8 6 (2.58%) Algorithms
8 6 (2.58%) Onboarding
9 5 (2.15%) FMCG
9 5 (2.15%) Management Information System
10 4 (1.72%) Media Streaming
10 4 (1.72%) Robotics
10 4 (1.72%) Smartphone
10 4 (1.72%) Video Editing
11 2 (0.86%) Data Structures
11 2 (0.86%) NHS
11 2 (0.86%) Podcast
12 1 (0.43%) Public Cloud
Operating Systems
1 1 (0.43%) Windows
1 1 (0.43%) Windows Vista
Processes & Methodologies
1 81 (34.76%) Digital Marketing
2 72 (30.90%) Analytics
3 60 (25.75%) SEO
4 53 (22.75%) B2B
5 51 (21.89%) Customer Experience
6 47 (20.17%) CRM
7 41 (17.60%) Email Marketing
8 40 (17.17%) Project Management
9 38 (16.31%) Problem-Solving
10 35 (15.02%) Agile
11 33 (14.16%) E-Commerce
12 29 (12.45%) Continuous Improvement
13 28 (12.02%) A/B Testing
14 26 (11.16%) User Experience
15 25 (10.73%) Pay per click
15 25 (10.73%) Prototyping
16 24 (10.30%) Actionable Insight
16 24 (10.30%) Collaborative Working
16 24 (10.30%) Customer Journey Map
16 24 (10.30%) Journey Map
Programming Languages
1 19 (8.15%) PHP
2 16 (6.87%) JavaScript
3 14 (6.01%) C
4 10 (4.29%) R
5 8 (3.43%) SQL
6 6 (2.58%) Python
7 2 (0.86%) C#
7 2 (0.86%) TypeScript
8 1 (0.43%) Data Analysis Expressions
Qualifications
1 55 (23.61%) Degree
2 7 (3.00%) Master's Degree
3 4 (1.72%) MBA
4 1 (0.43%) DBS Check
4 1 (0.43%) Project+ Certification
Quality Assurance & Compliance
1 9 (3.86%) QA
2 7 (3.00%) Actionable Recommendations
3 3 (1.29%) Accessibility
4 1 (0.43%) Data Quality
4 1 (0.43%) GDPR
4 1 (0.43%) NEBOSH
Vendors
1 42 (18.03%) Google
2 22 (9.44%) Adobe
3 18 (7.73%) Microsoft
3 18 (7.73%) Salesforce
4 11 (4.72%) Instagram
5 8 (3.43%) Facebook
5 8 (3.43%) HubSpot
5 8 (3.43%) TikTok
6 6 (2.58%) Ahrefs
7 5 (2.15%) Glassbox
8 4 (1.72%) Marketo
8 4 (1.72%) Pardot
8 4 (1.72%) Screaming Frog
9 3 (1.29%) Hotjar
9 3 (1.29%) YouTube
10 2 (0.86%) Panasonic
11 1 (0.43%) Cisco
11 1 (0.43%) Maxymiser
11 1 (0.43%) Pega
11 1 (0.43%) Twitter