Competitor Analysis Contracts

Competitor Analysis
UK

The table below provides summary statistics for contract job vacancies requiring Competitor Analysis skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Competitor Analysis over the 6 months leading up to 24 June 2025, comparing them to the same period in the previous two years.

6 months to
24 Jun 2025
Same period 2024 Same period 2023
Rank 520 571 657
Rank change year-on-year +51 +86 +158
Contract jobs citing Competitor Analysis 18 6 32
As % of all contract jobs advertised in the UK 0.060% 0.014% 0.058%
As % of the Processes & Methodologies category 0.066% 0.016% 0.064%
Number of daily rates quoted 9 4 20
10th Percentile £344 £220 £247
25th Percentile £360 £368 £359
Median daily rate (50th Percentile) £525 £475 £513
Median % change year-on-year +10.53% -7.32% -4.21%
75th Percentile £600 £534 £603
90th Percentile £705 £596 £676
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +33.33%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £31.00
Median hourly rate - - £32.00
75th Percentile - - £33.00
90th Percentile - - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Competitor Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 27,390 36,950 49,738
As % of all contract IT jobs advertised in the UK 91.03% 85.01% 89.58%
Number of daily rates quoted 17,318 23,542 34,326
10th Percentile £300 £300 £325
25th Percentile £406 £413 £438
Median daily rate (50th Percentile) £502 £525 £550
Median % change year-on-year -4.33% -4.55% +1.85%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +1.01%
Number of hourly rates quoted 1,304 2,585 1,699
10th Percentile £14.20 £12.65 £11.45
25th Percentile £17.45 £16.06 £15.83
Median hourly rate £25.15 £37.50 £35.00
Median % change year-on-year -32.93% +7.14% +34.62%
75th Percentile £55.00 £61.30 £64.50
90th Percentile £72.50 £72.50 £75.00
UK excluding London median hourly rate £25.04 £38.12 £32.50
% change year-on-year -34.32% +17.29% +54.76%

Competitor Analysis
Job Vacancy Trend

Job postings citing Competitor Analysis as a proportion of all IT jobs advertised.

Job vacancy trend for Competitor Analysis in the UK

Competitor Analysis
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Competitor Analysis.

Daily rate trend for Competitor Analysis in the UK

Competitor Analysis
Daily Rate Histogram

Daily rate distribution for jobs citing Competitor Analysis over the 6 months to 24 June 2025.

Daily rate histogram for Competitor Analysis in the UK

Competitor Analysis
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Competitor Analysis.

Hourly rate trend for Competitor Analysis in the UK

Competitor Analysis
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Competitor Analysis within the UK over the 6 months to 24 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +68 15 £600 +26.32% 159
London +65 15 £600 +33.33% 90
UK excluding London +47 1 £475 -5.00% 80
Work from Home +32 1 - - 74
Scotland - 1 £475 - 2

Competitor Analysis
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) CMS
1 2 (11.11%) Confluence
1 2 (11.11%) SharePoint
Applications
1 3 (16.67%) Microsoft PowerPoint
2 2 (11.11%) Adobe Creative Suite
2 2 (11.11%) Adobe Illustrator
2 2 (11.11%) Adobe Premiere
2 2 (11.11%) InDesign
2 2 (11.11%) Photoshop
3 1 (5.56%) Microsoft Excel
Business Applications
1 2 (11.11%) Magento
Cloud Services
1 3 (16.67%) SaaS
2 2 (11.11%) AWS
2 2 (11.11%) Azure
2 2 (11.11%) Cloud Computing
2 2 (11.11%) Figma
2 2 (11.11%) GitHub
3 1 (5.56%) Power Platform
Database & Business Intelligence
1 1 (5.56%) Data Warehouse
1 1 (5.56%) Power BI
1 1 (5.56%) Tableau
Development Applications
1 2 (11.11%) JIRA
1 2 (11.11%) Postman
General
1 14 (77.78%) Social Skills
2 10 (55.56%) Analytical Skills
3 5 (27.78%) Marketing
4 4 (22.22%) Finance
4 4 (22.22%) Presentation Skills
4 4 (22.22%) Retail
5 2 (11.11%) Inclusion and Diversity
6 1 (5.56%) Brand Awareness
6 1 (5.56%) Influencing Skills
6 1 (5.56%) Legal
6 1 (5.56%) Pharmaceutical
Job Titles
1 7 (38.89%) Senior
2 4 (22.22%) Designer
2 4 (22.22%) Product Manager
3 3 (16.67%) Senior Manager
3 3 (16.67%) Senior Product Manager
4 2 (11.11%) Analyst
4 2 (11.11%) Digital Project Manager
4 2 (11.11%) E-Commerce Manager
4 2 (11.11%) E-Commerce Project Manager
4 2 (11.11%) Project Manager
4 2 (11.11%) Senior Designer
4 2 (11.11%) Senior User Experience Researcher
4 2 (11.11%) Solutions Designer
4 2 (11.11%) User Experience Researcher
5 1 (5.56%) Agile Product Owner
5 1 (5.56%) Digital Product Manager
5 1 (5.56%) Junior
5 1 (5.56%) Product Owner
5 1 (5.56%) Scrum Product Owner
5 1 (5.56%) Social Media Manager
Libraries, Frameworks & Software Standards
1 2 (11.11%) HTML
1 2 (11.11%) Middleware
1 2 (11.11%) OpenAPI
1 2 (11.11%) Web Services
2 1 (5.56%) REST
2 1 (5.56%) Swagger
Miscellaneous
1 2 (11.11%) Animation
1 2 (11.11%) Digital Media
1 2 (11.11%) Enterprise Software
1 2 (11.11%) Mobile App
1 2 (11.11%) Motion Graphics
1 2 (11.11%) Photography
2 1 (5.56%) Biopharmaceutical
2 1 (5.56%) Data Protection Act
2 1 (5.56%) FMCG
2 1 (5.56%) NHS
2 1 (5.56%) PMI
2 1 (5.56%) Product Ownership
2 1 (5.56%) Self-Motivation
2 1 (5.56%) Social Media
Processes & Methodologies
1 8 (44.44%) Agile
1 8 (44.44%) Analytics
2 6 (33.33%) B2B
2 6 (33.33%) Market Research
2 6 (33.33%) Stakeholder Management
2 6 (33.33%) User Experience
3 5 (27.78%) Actionable Insight
3 5 (27.78%) Decision-Making
3 5 (27.78%) Problem-Solving
3 5 (27.78%) Product Vision
3 5 (27.78%) Roadmaps
4 4 (22.22%) Business Strategy
4 4 (22.22%) Design Thinking
4 4 (22.22%) Product Management
4 4 (22.22%) Product Roadmap
4 4 (22.22%) Product Strategy
4 4 (22.22%) Validation
5 3 (16.67%) Competitive Intelligence
5 3 (16.67%) Scrum
5 3 (16.67%) UX Design
Qualifications
1 6 (33.33%) Degree
2 2 (11.11%) Computer Science Degree
3 1 (5.56%) PMI Certification
Quality Assurance & Compliance
1 3 (16.67%) Actionable Recommendations
2 1 (5.56%) Data Quality
Vendors
1 4 (22.22%) Adobe
2 1 (5.56%) Cegedim Rx
2 1 (5.56%) Databricks
2 1 (5.56%) Facebook
2 1 (5.56%) Instagram