Customer Segmentation Contracts

Customer Segmentation
UK

The table below provides summary statistics for contract job vacancies requiring Customer Segmentation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Customer Segmentation over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 500 578 709
Rank change year-on-year +78 +131 +135
Contract jobs citing Customer Segmentation 20 4 9
As % of all contract jobs advertised in the UK 0.068% 0.009% 0.015%
As % of the Processes & Methodologies category 0.075% 0.011% 0.017%
Number of daily rates quoted 8 4 8
10th Percentile £296 - £325
25th Percentile £363 £513 £353
Median daily rate (50th Percentile) £365 £538 £375
Median % change year-on-year -32.09% +43.33% -28.57%
75th Percentile £613 £575 £402
90th Percentile £659 - £489
UK excluding London median daily rate £365 £550 £388
% change year-on-year -33.64% +41.94% -26.19%

All Process and Methodology Skills
UK

Customer Segmentation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,594 37,597 53,655
As % of all contract IT jobs advertised in the UK 90.84% 86.31% 89.91%
Number of daily rates quoted 17,149 24,227 37,238
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £520 £525 £550
Median % change year-on-year -0.95% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £743 £750 £750
UK excluding London median daily rate £483 £500 £500
% change year-on-year -3.50% - +5.26%
Number of hourly rates quoted 1,071 2,443 1,746
10th Percentile £14.41 £12.75 £11.00
25th Percentile £18.21 £16.00 £16.25
Median hourly rate £29.00 £35.65 £37.30
Median % change year-on-year -18.65% -4.42% +49.20%
75th Percentile £60.38 £59.98 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.50 £37.34 £36.00
% change year-on-year -26.35% +3.72% +80.00%

Customer Segmentation
Job Vacancy Trend

Job postings citing Customer Segmentation as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Segmentation in the UK

Customer Segmentation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Customer Segmentation.

Daily rate trend for Customer Segmentation in the UK

Customer Segmentation
Daily Rate Histogram

Daily rate distribution for jobs citing Customer Segmentation over the 6 months to 1 May 2025.

Daily rate histogram for Customer Segmentation in the UK

Customer Segmentation
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Customer Segmentation.

Hourly rate trend for Customer Segmentation in the UK

Customer Segmentation
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +72 19 £365 -32.09% 63
UK excluding London +75 14 £365 -33.64% 25
North of England - 8 - - 8
North West - 8 - - 4
Work from Home - 6 £365 - 17
London +41 5 £507 -3.43% 49
South East - 5 £365 - 12
Scotland - 1 - -

Customer Segmentation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (40.00%) IBM Domino
2 1 (5.00%) Confluence
2 1 (5.00%) SAS
Applications
1 1 (5.00%) Adobe Illustrator
1 1 (5.00%) Microsoft Excel
1 1 (5.00%) Microsoft PowerPoint
1 1 (5.00%) Photoshop
Cloud Services
1 3 (15.00%) Adobe Analytics
1 3 (15.00%) Power Platform
2 1 (5.00%) Canva
2 1 (5.00%) Figma
2 1 (5.00%) GitHub
2 1 (5.00%) Microsoft Copilot
2 1 (5.00%) SaaS
Database & Business Intelligence
1 4 (20.00%) Tableau
2 3 (15.00%) Data Warehouse
2 3 (15.00%) Power BI
2 3 (15.00%) Qlik Sense
Development Applications
1 1 (5.00%) JIRA
General
1 10 (50.00%) Analytical Skills
2 4 (20.00%) Marketing
3 3 (15.00%) Retail
3 3 (15.00%) Social Skills
4 2 (10.00%) Finance
5 1 (5.00%) Banking
5 1 (5.00%) Corporate Banking
5 1 (5.00%) Games
5 1 (5.00%) Influencing Skills
5 1 (5.00%) Investment Banking
5 1 (5.00%) Legal
5 1 (5.00%) Presentation Skills
5 1 (5.00%) Retail Banking
Job Titles
1 8 (40.00%) Coordinator
1 8 (40.00%) CRM Coordinator
1 8 (40.00%) Technical Coordinator
2 5 (25.00%) Analyst
3 3 (15.00%) Data Analyst
3 3 (15.00%) Data Scientist
4 2 (10.00%) Senior Data Scientist
5 1 (5.00%) Customer Analyst
5 1 (5.00%) Customer Insight Analyst
5 1 (5.00%) Email Marketing Specialist
5 1 (5.00%) Email Specialist
5 1 (5.00%) Insight Analyst
5 1 (5.00%) Lead
5 1 (5.00%) Lead Data Scientist
5 1 (5.00%) Marketing Consultant
5 1 (5.00%) Marketing Specialist
5 1 (5.00%) Senior
5 1 (5.00%) SQL Analyst
5 1 (5.00%) SQL Data Analyst
5 1 (5.00%) Technology Consultant
Libraries, Frameworks & Software Standards
1 1 (5.00%) CSS
1 1 (5.00%) HTML
Miscellaneous
1 1 (5.00%) Marketing Technology
1 1 (5.00%) Mobile App
1 1 (5.00%) Mobile Games
1 1 (5.00%) Onboarding
1 1 (5.00%) Product Ownership
1 1 (5.00%) Social Media
Processes & Methodologies
1 10 (50.00%) Problem-Solving
2 9 (45.00%) CRM
2 9 (45.00%) Data-Driven Decision Making
2 9 (45.00%) Decision-Making
3 8 (40.00%) Analytics
3 8 (40.00%) Data Management
3 8 (40.00%) Strategic Thinking
4 3 (15.00%) Business Intelligence
4 3 (15.00%) Data Collection
4 3 (15.00%) Data Science
4 3 (15.00%) User Acceptance Testing
4 3 (15.00%) Validation
5 2 (10.00%) Customer Engagement
5 2 (10.00%) Customer Insight
5 2 (10.00%) Data Analysis
5 2 (10.00%) Email Marketing
5 2 (10.00%) Machine Learning
5 2 (10.00%) Predictive Analytics
5 2 (10.00%) Project Management
5 2 (10.00%) Visualisation
Programming Languages
1 6 (30.00%) SQL
2 1 (5.00%) Python
Quality Assurance & Compliance
1 4 (20.00%) QA
2 1 (5.00%) Accessibility
Vendors
1 5 (25.00%) Adobe
2 2 (10.00%) Virgin Media
3 1 (5.00%) Databricks