Customer Segmentation Job Trends

Customer Segmentation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Customer Segmentation skills. It covers permanent job vacancies from the 6 months leading up to 14 August 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Aug 2026
Same period 2025 Same period 2024
Rank 740 649 800
Rank change year-on-year -91 +151 -12
Permanent jobs citing Customer Segmentation 55 29 8
As % of all permanent jobs in the UK 0.052% 0.058% 0.010%
As % of the Processes & Methodologies category 0.070% 0.065% 0.012%
Number of salaries quoted 17 15 2
10th Percentile £45,500 £31,250 £65,500
25th Percentile £52,500 £36,250 £70,000
Median annual salary (50th Percentile) £70,000 £55,000 £80,000
Median % change year-on-year +27.27% -31.25% +32.78%
75th Percentile £72,500 £79,375 £90,000
90th Percentile £75,250 £86,500 £94,500
UK excluding London median annual salary £67,500 £55,000 £65,000
% change year-on-year +22.73% -15.38% +7.89%

All Process & Methodology Skills
UK

Customer Segmentation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 78,105 44,566 67,543
As % of all permanent jobs advertised in the UK 73.45% 89.27% 81.06%
Number of salaries quoted 53,741 25,228 43,541
10th Percentile £30,750 £28,500 £31,250
25th Percentile £41,250 £36,750 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,000 £75,000
90th Percentile £100,000 £96,575 £95,000
UK excluding London median annual salary £55,000 £47,683 £50,000
% change year-on-year +15.35% -4.63% -9.09%

Customer Segmentation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Customer Segmentation relative to all permanent IT jobs advertised.

Customer Segmentation job vacancy trend in the UK

Customer Segmentation
Salary Trend

Salary distribution trend for jobs in the UK citing Customer Segmentation.

Salary distribution trend for jobs in the UK citing Customer Segmentation

Customer Segmentation
Salary Histogram

Salary distribution for jobs citing Customer Segmentation over the 6 months to 14 August 2026.

Salary histogram for Customer Segmentation in the UK

Customer Segmentation
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 14 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -74 46 £67,500 +22.73% 19
Wales - 28 - - 2
England -74 25 £67,500 +22.73% 37
Midlands -18 9 £70,000 +27.27% 3
Work from Home -29 8 £65,000 -10.34% 14
London -49 8 £70,000 +19.15% 23
East Midlands - 6 - - 1
North West -10 3 £50,000 -31.03% 4
West Midlands -23 3 £70,000 +27.27% 2
North of England -47 3 £50,000 -31.03% 4
South West -61 3 £72,500 +123.08% 1
South East -38 2 £65,000 +8.33% 6
Scotland - 1 £72,500 - 1

Customer Segmentation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (3.64%) Oracle Application Server
Applications
1 29 (52.73%) Microsoft Excel
Cloud Services
1 25 (45.45%) Google Ads
1 25 (45.45%) Meta Ads
2 22 (40.00%) SaaS
3 15 (27.27%) Power Platform
4 8 (14.55%) AWS
5 7 (12.73%) Azure
5 7 (12.73%) GCP
6 3 (5.45%) dbt
7 1 (1.82%) Azure Data Factory
7 1 (1.82%) Google Tag Manager
Communications & Networking
1 2 (3.64%) SMS
Database & Business Intelligence
1 15 (27.27%) Power BI
2 8 (14.55%) Tableau
3 5 (9.09%) Star Schema
4 3 (5.45%) Data Warehouse
4 3 (5.45%) Delta Lake
4 3 (5.45%) Looker
4 3 (5.45%) Metadata
4 3 (5.45%) Semantic Layer
5 2 (3.64%) Oracle BI EE
5 2 (3.64%) Oracle ODI
5 2 (3.64%) Oracle Reports
5 2 (3.64%) Snowflake Schema
6 1 (1.82%) BigQuery
Development Applications
1 3 (5.45%) Git
2 2 (3.64%) Oracle APEX
General
1 41 (74.55%) Marketing
2 38 (69.09%) Analytical Skills
3 34 (61.82%) Finance
4 13 (23.64%) Retail
5 6 (10.91%) Pharmaceutical
5 6 (10.91%) Social Skills
6 3 (5.45%) Presentation Skills
7 2 (3.64%) Influencing Skills
8 1 (1.82%) Financial Institution
8 1 (1.82%) Legal
Job Titles
1 31 (56.36%) Senior
2 7 (12.73%) Data Scientist
2 7 (12.73%) Senior Manager
3 6 (10.91%) Analyst
3 6 (10.91%) Machine Learning Scientist
3 6 (10.91%) Marketing Manager
3 6 (10.91%) Product Manager
3 6 (10.91%) Product Marketing Manager
3 6 (10.91%) Senior Marketing Manager
3 6 (10.91%) Senior Product Manager
3 6 (10.91%) Senior Product Marketing Manager
4 5 (9.09%) Analytics Manager
4 5 (9.09%) Data Engineer
5 3 (5.45%) Lead
5 3 (5.45%) Onboarding Analyst
5 3 (5.45%) Product Analyst
6 2 (3.64%) Customer Analytics Manager
6 2 (3.64%) Data Analyst
6 2 (3.64%) Senior Analyst
6 2 (3.64%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 6 (10.91%) Pandas
1 6 (10.91%) PyTorch
1 6 (10.91%) scikit-learn
2 3 (5.45%) PySpark
2 3 (5.45%) REST
3 2 (3.64%) JSON
3 2 (3.64%) XML
Miscellaneous
1 32 (58.18%) Onboarding
2 3 (5.45%) Product Ownership
3 1 (1.82%) Analytical Mindset
3 1 (1.82%) FMCG
Processes & Methodologies
1 39 (70.91%) E-Commerce
2 33 (60.00%) Business Intelligence
3 32 (58.18%) Stakeholder Management
4 31 (56.36%) Data Analysis
5 28 (50.91%) Actionable Insight
5 28 (50.91%) Mathematics
5 28 (50.91%) Statistics
6 26 (47.27%) A/B Testing
6 26 (47.27%) AI
7 25 (45.45%) B2B
8 24 (43.64%) Analytics
9 23 (41.82%) Creative Strategy
9 23 (41.82%) Marketing Automation
10 22 (40.00%) B2B Marketing
10 22 (40.00%) Demand Generation
10 22 (40.00%) Mathematical Modelling
10 22 (40.00%) Planning and Forecasting
10 22 (40.00%) Regression Analysis
10 22 (40.00%) Standard Deviation
10 22 (40.00%) Test Automation
Programming Languages
1 49 (89.09%) SQL
2 13 (23.64%) Python
3 4 (7.27%) Data Analysis Expressions
4 3 (5.45%) R
Qualifications
1 6 (10.91%) DBS Check
1 6 (10.91%) Degree
Quality Assurance & Compliance
1 3 (5.45%) Data Quality
2 2 (3.64%) Actionable Recommendations
Vendors
1 32 (58.18%) Google
2 26 (47.27%) Microsoft
3 6 (10.91%) Databricks
4 2 (3.64%) Oracle
5 1 (1.82%) Revolut