Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Segmentation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Segmentation over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Customer Segmentation
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1080 1075 1229
Rank change year-on-year -5 +154 -5
Permanent jobs citing Customer Segmentation 102 150 80
As % of all permanent IT jobs advertised in the UK 0.056% 0.079% 0.037%
As % of the Processes & Methodologies category 0.063% 0.088% 0.042%
Number of salaries quoted 64 96 78
UK median annual salary £59,500 £50,000 £47,500
Median salary % change year-on-year +19.00% +5.26% +18.75%
10th Percentile £35,150 £33,750 £27,500
90th Percentile £100,750 £75,000 £85,000
UK excluding London median annual salary £42,500 £45,000 £67,500
% change year-on-year -5.56% -33.33% +92.86%

Customer Segmentation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Customer Segmentation
Job Vacancy Trend

Job postings citing Customer Segmentation as a percentage of all IT jobs advertised.

Job vacancy trend for Customer Segmentation in the UK

Customer Segmentation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Segmentation.

Salary trend for Customer Segmentation in the UK

Customer Segmentation
Salary Histogram

The salary distribution of IT jobs citing Customer Segmentation over the 6 months to 22 November 2017.

Salary histogram for Customer Segmentation in the UK

Customer Segmentation
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 92 £59,500 +19.00% 4
London -31 72 £60,000 +9.09% 2
UK excluding London +17 25 £42,500 -5.56% 3
East Midlands +37 9 £40,000 -11.11%
Midlands +23 9 £40,000 -11.11%
East of England +14 6 - -
North of England -8 5 £68,000 +51.11% 2
Yorkshire - 4 £68,000 -
Wales +15 3 - - 1
Scotland - 2 £42,500 -
North West -25 1 - - 2

For the 6 months to 22 November 2017, IT jobs citing Customer Segmentation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Customer Segmentation.

1 77 (75.49%) Marketing
2 44 (43.14%) Analytics
3 42 (41.18%) Degree
4 41 (40.20%) CRM
4 41 (40.20%) Analytical Skills
5 39 (38.24%) SQL
6 31 (30.39%) Business Intelligence
7 28 (27.45%) Microsoft Excel
8 21 (20.59%) Mathematics
9 18 (17.65%) Computer Science
9 18 (17.65%) Finance
9 18 (17.65%) Agile Software Development
9 18 (17.65%) Banking
9 18 (17.65%) Actionable Insight
10 17 (16.67%) Big Data
10 17 (16.67%) E-Commerce
11 16 (15.69%) SAS
12 15 (14.71%) Matrix Organization
12 15 (14.71%) R
13 14 (13.73%) Salesforce.com
14 13 (12.75%) Microsoft
14 13 (12.75%) Adobe
14 13 (12.75%) Python
14 13 (12.75%) Web Analytics
14 13 (12.75%) Predictive Modelling
14 13 (12.75%) Customer Insight
14 13 (12.75%) Machine Learning
14 13 (12.75%) A/B Testing
14 13 (12.75%) Collaborative Working
15 12 (11.76%) Marketing Strategy

Customer Segmentation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (15.69%) SAS
2 3 (2.94%) Apache Spark
3 2 (1.96%) CMS
4 1 (0.98%) Apache
4 1 (0.98%) Confluence
4 1 (0.98%) Elasticsearch
4 1 (0.98%) Sitecore CMS
4 1 (0.98%) WordPress
Applications
1 28 (27.45%) Microsoft Excel
2 6 (5.88%) SPSS
3 5 (4.90%) Microsoft Office
4 4 (3.92%) Microsoft PowerPoint
5 1 (0.98%) Adobe Illustrator
5 1 (0.98%) InDesign
5 1 (0.98%) Photoshop
Business Applications
1 11 (10.78%) Dynamics CRM
2 8 (7.84%) Salesforce.com CRM
3 4 (3.92%) Adobe Campaign
Cloud Services
1 9 (8.82%) Google Analytics
2 8 (7.84%) Adobe Analytics
3 7 (6.86%) Microsoft Azure
4 4 (3.92%) Google Cloud Platform
5 3 (2.94%) Amazon AWS
5 3 (2.94%) Azure Machine Learning
6 1 (0.98%) AdWords
Communications & Networking
1 1 (0.98%) SMS
Database & Business Intelligence
1 17 (16.67%) Big Data
2 9 (8.82%) Power BI
3 8 (7.84%) Hadoop
4 6 (5.88%) Data Mining
5 5 (4.90%) Data Warehouse
6 4 (3.92%) BusinessObjects
6 4 (3.92%) PowerPivot
7 3 (2.94%) Relational Database
8 1 (0.98%) Amazon Redshift
8 1 (0.98%) BigQuery
8 1 (0.98%) Data Lake
8 1 (0.98%) Geospatial Data
8 1 (0.98%) GIS
8 1 (0.98%) HBase
8 1 (0.98%) MySQL
8 1 (0.98%) NoSQL
8 1 (0.98%) PostgreSQL
8 1 (0.98%) QlikView
8 1 (0.98%) SQL Server Reporting Services
8 1 (0.98%) Text Mining
Development Applications
1 2 (1.96%) Talend Open Studio
2 1 (0.98%) JIRA
2 1 (0.98%) SQL Server Management Studio (SSMS)
General
1 77 (75.49%) Marketing
2 18 (17.65%) Banking
2 18 (17.65%) Finance
3 9 (8.82%) Games
3 9 (8.82%) Retail
4 4 (3.92%) Advertising
5 2 (1.96%) Legal
6 1 (0.98%) Music Industry
6 1 (0.98%) Online Betting
Job Titles
1 33 (32.35%) Analyst
2 16 (15.69%) Digital Product Manager
2 16 (15.69%) Product Manager
3 11 (10.78%) Data Scientist
4 9 (8.82%) Senior Manager
5 8 (7.84%) Marketing Analyst
5 8 (7.84%) Senior Product Manager
6 6 (5.88%) CRM Analyst
7 5 (4.90%) CRM Manager
7 5 (4.90%) E-Marketing Analyst
7 5 (4.90%) SQL Analyst
7 5 (4.90%) Web Analyst
7 5 (4.90%) Web Marketing Analyst
8 4 (3.92%) Consultant
8 4 (3.92%) CRM Executive
8 4 (3.92%) Insight Analyst
8 4 (3.92%) Machine Learning Scientist
8 4 (3.92%) Report Analyst
8 4 (3.92%) Senior Data Scientist
9 3 (2.94%) Marketing Analytics Analyst
Libraries, Frameworks & Software Standards
1 9 (8.82%) CSS
1 9 (8.82%) HTML
2 2 (1.96%) Web Services
3 1 (0.98%) D3.js
3 1 (0.98%) HTML5
3 1 (0.98%) jQuery
3 1 (0.98%) Natural Language Processing
Miscellaneous
1 41 (40.20%) Analytical Skills
2 18 (17.65%) Computer Science
3 7 (6.86%) Algorithms
4 6 (5.88%) Social Media
5 5 (4.90%) Augmented Reality
6 4 (3.92%) Credit Risk
6 4 (3.92%) Data Structures
6 4 (3.92%) Marketing Technology
7 2 (1.96%) Digital Media
7 2 (1.96%) Management Information System
7 2 (1.96%) Online Games
7 2 (1.96%) Social Gaming
7 2 (1.96%) User Experience
8 1 (0.98%) Analytical Mindset
8 1 (0.98%) Greenfield Project
8 1 (0.98%) Online Gambling
8 1 (0.98%) Spread Betting
Processes & Methodologies
1 44 (43.14%) Analytics
2 41 (40.20%) CRM
3 31 (30.39%) Business Intelligence
4 21 (20.59%) Mathematics
5 18 (17.65%) Actionable Insight
5 18 (17.65%) Agile Software Development
6 17 (16.67%) E-Commerce
7 15 (14.71%) Matrix Organization
8 13 (12.75%) A/B Testing
8 13 (12.75%) Collaborative Working
8 13 (12.75%) Customer Insight
8 13 (12.75%) Machine Learning
8 13 (12.75%) Predictive Modelling
8 13 (12.75%) Web Analytics
9 12 (11.76%) Marketing Strategy
9 12 (11.76%) Statistics
10 10 (9.80%) Test Strategy
11 9 (8.82%) Segmentation Analysis
12 8 (7.84%) Data Analytics
12 8 (7.84%) Target Operating Model
Programming Languages
1 39 (38.24%) SQL
2 15 (14.71%) R
3 13 (12.75%) Python
4 4 (3.92%) VB
5 3 (2.94%) Scala
6 1 (0.98%) JavaScript
6 1 (0.98%) MATLAB
6 1 (0.98%) VBA
Qualifications
1 42 (41.18%) Degree
2 3 (2.94%) Numerate Degree
3 2 (1.96%) PhD
Quality Assurance & Compliance
1 3 (2.94%) GCP
2 1 (0.98%) Actionable Recommendations
2 1 (0.98%) Data Quality
Vendors
1 14 (13.73%) Salesforce.com
2 13 (12.75%) Adobe
2 13 (12.75%) Microsoft
3 10 (9.80%) Salesforce Marketing Cloud
4 9 (8.82%) Google
5 7 (6.86%) Tableau
6 5 (4.90%) Coremetrics
7 4 (3.92%) Facebook
8 2 (1.96%) Ab Initio
8 2 (1.96%) Birst
8 2 (1.96%) Cognos
8 2 (1.96%) MicroStrategy
8 2 (1.96%) Netezza
8 2 (1.96%) Talend
9 1 (0.98%) Alteryx
9 1 (0.98%) EXASOL
9 1 (0.98%) Optimizely
9 1 (0.98%) Pardot
9 1 (0.98%) Sitecore
9 1 (0.98%) Twitter