Customer Segmentation Job Trends

Customer Segmentation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Customer Segmentation skills. It covers permanent job vacancies from the 6 months leading up to 5 November 2025, with comparisons to the same periods in the previous two years.

6 months to
5 Nov 2025
Same period 2024 Same period 2023
Rank 646 725 718
Rank change year-on-year +79 -7 +363
Permanent jobs citing Customer Segmentation 18 14 11
As % of all permanent jobs in the UK 0.036% 0.021% 0.021%
As % of the Processes & Methodologies category 0.041% 0.025% 0.022%
Number of salaries quoted 8 5 8
10th Percentile £43,375 £63,250 £28,500
25th Percentile £46,563 £77,500 £37,125
Median annual salary (50th Percentile) £55,000 £91,000 £40,000
Median % change year-on-year -39.56% +127.50% -37.50%
75th Percentile £77,813 £97,500 £40,938
90th Percentile £86,250 - £50,746
UK excluding London median annual salary £55,000 - £40,000
% change year-on-year - - -36.00%

All Process and Methodology Skills
UK

Customer Segmentation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,586 55,994 49,616
As % of all permanent jobs advertised in the UK 87.08% 82.59% 93.89%
Number of salaries quoted 26,170 29,448 38,129
10th Percentile £28,250 £33,750 £32,500
25th Percentile £35,532 £45,000 £43,992
Median annual salary (50th Percentile) £54,250 £60,000 £60,000
Median % change year-on-year -9.58% - -
75th Percentile £75,000 £78,750 £80,000
90th Percentile £95,000 £97,500 £97,500
UK excluding London median annual salary £46,750 £54,063 £52,500
% change year-on-year -13.53% +2.98% -

Customer Segmentation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Customer Segmentation relative to all permanent IT jobs advertised.

Customer Segmentation job vacancy trend in the UK

Customer Segmentation
Salary Trend

Salary distribution trend for jobs in the UK citing Customer Segmentation.

Salary distribution trend for jobs in the UK citing Customer Segmentation

Customer Segmentation
Salary Histogram

Salary distribution for jobs citing Customer Segmentation over the 6 months to 5 November 2025.

Salary histogram for Customer Segmentation in the UK

Customer Segmentation
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 5 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +115 17 £55,000 -39.56% 64
UK excluding London +89 13 £55,000 - 41
Work from Home +66 12 £55,000 -37.14% 30
South East +52 7 - - 30
London +44 4 £67,500 -25.82% 42
North West - 4 £61,250 - 4
North of England - 4 £61,250 - 5
Midlands +53 2 £55,000 - 1
West Midlands +50 2 £55,000 - 1

Customer Segmentation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (5.56%) Apache Airflow
1 1 (5.56%) SharePoint
Applications
1 2 (11.11%) Adobe Creative Suite
1 2 (11.11%) Microsoft Excel
1 2 (11.11%) Spreadsheet
Business Applications
1 1 (5.56%) Dynamics CRM
1 1 (5.56%) NetSuite
1 1 (5.56%) Payment Gateway
Cloud Services
1 7 (38.89%) SaaS
2 4 (22.22%) GCP
2 4 (22.22%) Power Platform
3 3 (16.67%) AWS
4 2 (11.11%) Azure
4 2 (11.11%) dbt
4 2 (11.11%) Dynamics 365
4 2 (11.11%) Figma
4 2 (11.11%) MailChimp
5 1 (5.56%) Azure Machine Learning
5 1 (5.56%) BigCommerce
5 1 (5.56%) Google Analytics
5 1 (5.56%) Microsoft 365
5 1 (5.56%) Power Automate
5 1 (5.56%) PowerApps
Database & Business Intelligence
1 3 (16.67%) Power BI
2 1 (5.56%) Tableau
Development Applications
1 1 (5.56%) MLflow
General
1 15 (83.33%) Marketing
2 11 (61.11%) Social Skills
3 9 (50.00%) Analytical Skills
4 7 (38.89%) Automotive
5 3 (16.67%) Retail
6 2 (11.11%) Finance
7 1 (5.56%) Influencing Skills
7 1 (5.56%) Manufacturing
Job Titles
1 7 (38.89%) Marketing Manager
1 7 (38.89%) Product Manager
1 7 (38.89%) Product Marketing Manager
2 3 (16.67%) Analyst
2 3 (16.67%) Data Scientist
3 2 (11.11%) Designer
3 2 (11.11%) Developer
3 2 (11.11%) Email Designer
3 2 (11.11%) Pricing Analyst
4 1 (5.56%) CRM Manager
4 1 (5.56%) Data Analyst
4 1 (5.56%) Lead
4 1 (5.56%) Lead Data Scientist
4 1 (5.56%) Power Platform Developer
4 1 (5.56%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 4 (22.22%) CSS
1 4 (22.22%) HTML
2 1 (5.56%) OAuth
2 1 (5.56%) OAuth2
2 1 (5.56%) PyTorch
2 1 (5.56%) React
2 1 (5.56%) RESTful
2 1 (5.56%) scikit-learn
2 1 (5.56%) TensorFlow
2 1 (5.56%) Vue
Miscellaneous
1 7 (38.89%) Social Media
2 3 (16.67%) Algorithms
3 2 (11.11%) Foreign Exchange (FX)
Processes & Methodologies
1 13 (72.22%) CRM
2 12 (66.67%) Analytics
3 10 (55.56%) B2B
4 9 (50.00%) Strategic Thinking
5 8 (44.44%) Campaign Management
5 8 (44.44%) Customer Engagement
5 8 (44.44%) Digital Marketing
5 8 (44.44%) Mentoring
6 7 (38.89%) Content Marketing
6 7 (38.89%) Customer Acquisition
6 7 (38.89%) Data-Driven Decision Making
6 7 (38.89%) Decision-Making
6 7 (38.89%) Market Research
6 7 (38.89%) Marketing Automation
6 7 (38.89%) Marketing Strategy
6 7 (38.89%) Multichannel Marketing
6 7 (38.89%) Product Marketing
6 7 (38.89%) Product Strategy
6 7 (38.89%) Sales Enablement
6 7 (38.89%) SEO
Programming Languages
1 6 (33.33%) Python
1 6 (33.33%) SQL
2 3 (16.67%) R
3 2 (11.11%) JavaScript
4 1 (5.56%) PL/SQL
Qualifications
1 12 (66.67%) Degree
2 5 (27.78%) Master's Degree
3 1 (5.56%) PhD
Quality Assurance & Compliance
1 3 (16.67%) Accessibility
2 2 (11.11%) GDPR
Vendors
1 3 (16.67%) Salesforce
2 2 (11.11%) Adobe
2 2 (11.11%) HubSpot
2 2 (11.11%) Marketo
2 2 (11.11%) Microsoft
2 2 (11.11%) Salesforce Marketing Cloud
3 1 (5.56%) Google
3 1 (5.56%) Oracle