Customer Segmentation Job Trends

Customer Segmentation
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Customer Segmentation skills. It covers permanent job vacancies from the 6 months leading up to 20 December 2025, with comparisons to the same periods in the previous two years.

6 months to
20 Dec 2025
Same period 2024 Same period 2023
Rank 645 687 694
Rank change year-on-year +42 +7 +255
Permanent jobs citing Customer Segmentation 10 32 11
As % of all permanent jobs in the UK 0.017% 0.057% 0.023%
As % of the Processes & Methodologies category 0.020% 0.063% 0.024%
Number of salaries quoted 7 24 7
10th Percentile £43,250 - £28,500
25th Percentile £45,625 - £34,250
Median annual salary (50th Percentile) £55,000 £45,000 £40,000
Median % change year-on-year +22.22% +12.50% -37.50%
75th Percentile £70,000 £71,250 -
90th Percentile £87,500 £95,550 £50,828
UK excluding London median annual salary £55,000 £45,000 £40,000
% change year-on-year +22.22% +12.50% -6.43%

All Process and Methodology Skills
UK

Customer Segmentation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,896 50,574 45,621
As % of all permanent jobs advertised in the UK 82.87% 89.56% 93.72%
Number of salaries quoted 28,687 25,549 34,991
10th Percentile £28,450 £35,000 £32,000
25th Percentile £36,250 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -3.23%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £95,000 £100,000 £100,000
UK excluding London median annual salary £48,924 £55,000 £52,500
% change year-on-year -11.05% +4.76% -2.78%

Customer Segmentation
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Customer Segmentation relative to all permanent IT jobs advertised.

Customer Segmentation job vacancy trend in the UK

Customer Segmentation
Salary Trend

Salary distribution trend for jobs in the UK citing Customer Segmentation.

Salary distribution trend for jobs in the UK citing Customer Segmentation

Customer Segmentation
Salary Histogram

Salary distribution for jobs citing Customer Segmentation over the 6 months to 20 December 2025.

Salary histogram for Customer Segmentation in the UK

Customer Segmentation
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 20 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +64 9 £55,000 -4.35% 19
UK excluding London +47 5 £55,000 +22.22% 17
London +53 4 £67,500 -25.82% 10
Work from Home +37 4 £51,250 +13.89% 13
North West +39 3 £50,000 +11.11% 1
North of England +19 3 £50,000 +11.11% 5
West Midlands +32 2 £55,000 - 2
Midlands +22 2 £55,000 - 2

Customer Segmentation
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (10.00%) SharePoint
Applications
1 2 (20.00%) Adobe Creative Suite
1 2 (20.00%) Microsoft Excel
1 2 (20.00%) Spreadsheet
Business Applications
1 1 (10.00%) Dynamics CRM
1 1 (10.00%) NetSuite
1 1 (10.00%) Payment Gateway
Cloud Services
1 3 (30.00%) GCP
1 3 (30.00%) Power Platform
2 2 (20.00%) AWS
2 2 (20.00%) Dynamics 365
2 2 (20.00%) Figma
2 2 (20.00%) MailChimp
3 1 (10.00%) Azure
3 1 (10.00%) BigCommerce
3 1 (10.00%) dbt
3 1 (10.00%) Google Analytics
3 1 (10.00%) Microsoft 365
3 1 (10.00%) Power Automate
3 1 (10.00%) PowerApps
Database & Business Intelligence
1 2 (20.00%) Power BI
General
1 7 (70.00%) Marketing
2 3 (30.00%) Social Skills
3 2 (20.00%) Analytical Skills
3 2 (20.00%) Finance
3 2 (20.00%) Retail
4 1 (10.00%) Influencing Skills
4 1 (10.00%) Manufacturing
Job Titles
1 3 (30.00%) Analyst
2 2 (20.00%) Data Scientist
2 2 (20.00%) Designer
2 2 (20.00%) Developer
2 2 (20.00%) Email Designer
2 2 (20.00%) Pricing Analyst
3 1 (10.00%) CRM Manager
3 1 (10.00%) Data Analyst
3 1 (10.00%) Lead
3 1 (10.00%) Lead Data Scientist
3 1 (10.00%) Power Platform Developer
3 1 (10.00%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 4 (40.00%) CSS
1 4 (40.00%) HTML
2 1 (10.00%) OAuth
2 1 (10.00%) OAuth2
2 1 (10.00%) PyTorch
2 1 (10.00%) React
2 1 (10.00%) RESTful
2 1 (10.00%) scikit-learn
2 1 (10.00%) TensorFlow
2 1 (10.00%) Vue
Miscellaneous
1 3 (30.00%) Algorithms
2 2 (20.00%) Foreign Exchange (FX)
Processes & Methodologies
1 5 (50.00%) CRM
1 5 (50.00%) Personalization
2 4 (40.00%) Analytics
3 3 (30.00%) A/B Testing
3 3 (30.00%) Agile
3 3 (30.00%) B2B
3 3 (30.00%) Data Analysis
3 3 (30.00%) Data Analytics
3 3 (30.00%) Data Science
3 3 (30.00%) Demand Forecasting
3 3 (30.00%) ERP
3 3 (30.00%) Pricing Strategy
3 3 (30.00%) Responsive Web Design
3 3 (30.00%) User Experience
4 2 (20.00%) Economics
4 2 (20.00%) Email Marketing
4 2 (20.00%) Mathematics
4 2 (20.00%) Process Improvement
4 2 (20.00%) Revenue Management
4 2 (20.00%) Statistics
Programming Languages
1 5 (50.00%) Python
1 5 (50.00%) SQL
2 2 (20.00%) JavaScript
2 2 (20.00%) R
3 1 (10.00%) PL/SQL
Qualifications
1 4 (40.00%) Degree
1 4 (40.00%) Master's Degree
Quality Assurance & Compliance
1 3 (30.00%) Accessibility
2 2 (20.00%) GDPR
Vendors
1 3 (30.00%) Salesforce
2 2 (20.00%) Adobe
2 2 (20.00%) HubSpot
2 2 (20.00%) Marketo
2 2 (20.00%) Microsoft
2 2 (20.00%) Salesforce Marketing Cloud
3 1 (10.00%) Google
3 1 (10.00%) Oracle