Period
to 25 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Segmentation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Segmentation over the 6 months to 25 October 2020 with a comparison to the same period in the previous 2 years.

Customer Segmentation
UK
6 months to
25 Oct 2020
Same period 2019 Same period 2018
Rank 663 991 1079
Rank change year-on-year +328 +88 +40
Permanent jobs citing Customer Segmentation 22 78 83
As % of all permanent jobs advertised in the UK 0.045% 0.057% 0.050%
As % of the Processes & Methodologies category 0.049% 0.062% 0.055%
Number of salaries quoted 22 76 68
Median annual salary £55,000 £43,750 £55,000
Median salary % change year-on-year +25.71% -20.45% +4.76%
10th Percentile £50,000 £31,250 £38,943
90th Percentile £97,000 £78,250 £67,500
UK excluding London median annual salary £50,000 £43,750 £42,500
% change year-on-year +14.29% +2.94% -

Customer Segmentation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,137 125,557 151,176
As % of all permanent IT jobs advertised in the UK 92.42% 92.21% 91.93%
Number of salaries quoted 37,192 98,906 120,203
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,753 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,142 £45,000 £45,000
% change year-on-year +9.20% - +5.88%

Customer Segmentation
Job Vacancy Trend

Job postings citing Customer Segmentation as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Segmentation in the UK

Customer Segmentation
Salary Trend

3-month moving average salary quoted in jobs citing Customer Segmentation.

Salary trend for Customer Segmentation in the UK

Customer Segmentation
Salary Histogram

Salary distribution for jobs citing Customer Segmentation over the 6 months to 25 October 2020.

Salary histogram for Customer Segmentation in the UK

Customer Segmentation
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 25 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +329 22 £55,000 +29.41% 1
UK excluding London +303 18 £50,000 +14.29% 1
South East +230 14 £50,000 -
London +215 4 £62,500 +28.21%
North of England +170 3 £66,000 +22.22%
North West +130 3 £66,000 +34.69%
East of England - 1 £55,000 -

For the 6 months to 25 October 2020, IT jobs citing Customer Segmentation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Customer Segmentation.

1 15 (68.18%) Marketing
2 12 (54.55%) Digital Marketing
2 12 (54.55%) Social Media
3 11 (50.00%) Advertising
3 11 (50.00%) Decision-Making
4 10 (45.45%) B2B Marketing
4 10 (45.45%) B2B
5 9 (40.91%) Data-Driven Decision Making
6 8 (36.36%) Analytics
7 5 (22.73%) Marketing Strategy
7 5 (22.73%) SQL
7 5 (22.73%) Business Intelligence
8 4 (18.18%) Google
8 4 (18.18%) Data Strategy
9 3 (13.64%) Customer Acquisition
9 3 (13.64%) Customer-Centricity
9 3 (13.64%) Public Sector
9 3 (13.64%) Analytical Skills
9 3 (13.64%) Google Analytics
9 3 (13.64%) Tableau
9 3 (13.64%) Agile Software Development
9 3 (13.64%) Asset Management
9 3 (13.64%) Telecoms
10 2 (9.09%) SEO
10 2 (9.09%) Finance
10 2 (9.09%) Service Delivery
10 2 (9.09%) Python
10 2 (9.09%) CRM
10 2 (9.09%) Stakeholder Management
10 2 (9.09%) Data Governance

Customer Segmentation
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.55%) Adobe Experience Manager
1 1 (4.55%) CMS
1 1 (4.55%) Drupal
Business Applications
1 1 (4.55%) Magento
1 1 (4.55%) Summit
Cloud Services
1 3 (13.64%) Google Analytics
2 2 (9.09%) AWS
2 2 (9.09%) Azure
2 2 (9.09%) GCP
3 1 (4.55%) Google Tag Manager
3 1 (4.55%) Power Platform
3 1 (4.55%) SaaS
Communications & Networking
1 1 (4.55%) SMS
Database & Business Intelligence
1 3 (13.64%) Tableau
2 2 (9.09%) Amazon Redshift
3 1 (4.55%) Looker
3 1 (4.55%) Power BI
Development Applications
1 1 (4.55%) JIRA
General
1 15 (68.18%) Marketing
2 11 (50.00%) Advertising
3 3 (13.64%) Public Sector
3 3 (13.64%) Telecoms
4 2 (9.09%) Finance
5 1 (4.55%) Brand Awareness
5 1 (4.55%) Retail
Job Titles
1 10 (45.45%) Marketing Manager
2 4 (18.18%) Marketing Communications Manager
3 2 (9.09%) Analyst
3 2 (9.09%) Customer Analyst
3 2 (9.09%) Data Analyst
3 2 (9.09%) Data Scientist
3 2 (9.09%) Digital Marketing Manager
3 2 (9.09%) Head of Digital
3 2 (9.09%) Head of Technology
3 2 (9.09%) Senior Analyst
3 2 (9.09%) Senior Data Analyst
4 1 (4.55%) Architect
4 1 (4.55%) CRM Manager
4 1 (4.55%) Customer Insight Manager
4 1 (4.55%) Development Officer
4 1 (4.55%) Digital Analytics Architect
4 1 (4.55%) Head of Development
4 1 (4.55%) Marketing Officer
4 1 (4.55%) Solutions Architect
4 1 (4.55%) Web Architect
Libraries, Frameworks & Software Standards
1 1 (4.55%) AngularJS
1 1 (4.55%) HTML
1 1 (4.55%) Material Design
1 1 (4.55%) React
1 1 (4.55%) Regular Expression
1 1 (4.55%) Spring
1 1 (4.55%) Spring MVC
Miscellaneous
1 12 (54.55%) Social Media
2 3 (13.64%) Analytical Skills
3 1 (4.55%) Management Information System
3 1 (4.55%) Smartphone
3 1 (4.55%) STB
3 1 (4.55%) User Experience
Processes & Methodologies
1 12 (54.55%) Digital Marketing
2 11 (50.00%) Decision-Making
3 10 (45.45%) B2B
3 10 (45.45%) B2B Marketing
4 9 (40.91%) Data-Driven Decision Making
5 8 (36.36%) Analytics
6 5 (22.73%) Business Intelligence
6 5 (22.73%) Marketing Strategy
7 4 (18.18%) Data Strategy
8 3 (13.64%) Agile Software Development
8 3 (13.64%) Asset Management
8 3 (13.64%) Customer Acquisition
8 3 (13.64%) Customer-Centricity
9 2 (9.09%) Copywriting
9 2 (9.09%) CRM
9 2 (9.09%) Enterprise Architecture
9 2 (9.09%) SEO
9 2 (9.09%) Service Delivery
9 2 (9.09%) Stakeholder Management
9 2 (9.09%) Supplier Management
Programming Languages
1 5 (22.73%) SQL
2 2 (9.09%) Python
3 1 (4.55%) Java
3 1 (4.55%) R
3 1 (4.55%) VBA
Qualifications
1 2 (9.09%) SC Cleared
1 2 (9.09%) Security Cleared
2 1 (4.55%) DBS Check
Quality Assurance & Compliance
1 1 (4.55%) GDPR
1 1 (4.55%) NCSC
1 1 (4.55%) PCI DSS
Vendors
1 4 (18.18%) Google