Customer Segmentation
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Segmentation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Segmentation over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 881 855 1101
Rank change year-on-year -26 +246 -263
Permanent jobs citing Customer Segmentation 13 134 95
As % of all permanent jobs advertised in the UK 0.013% 0.13% 0.062%
As % of the Processes & Methodologies category 0.015% 0.13% 0.065%
Number of salaries quoted 6 46 19
10th Percentile - - £41,250
25th Percentile £62,500 £51,833 £57,250
Median annual salary (50th Percentile) £70,000 £65,000 £75,000
Median % change year-on-year +7.69% -13.33% +50.00%
75th Percentile £87,500 £74,250 £81,250
90th Percentile - £87,500 £96,000
UK excluding London median annual salary £70,000 £61,375 £53,250
% change year-on-year +14.05% +15.26% +6.50%

All Process and Methodology Skills
UK

Customer Segmentation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Customer Segmentation
Job Vacancy Trend

Job postings citing Customer Segmentation as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Segmentation in the UK

Customer Segmentation
Salary Trend

3-month moving average salary quoted in jobs citing Customer Segmentation.

Salary trend for Customer Segmentation in the UK

Customer Segmentation
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -10 13 £70,000 +7.69% 6
UK excluding London -81 11 £70,000 +14.05% 4
Work from Home +52 10 £75,000 +15.38%
South East -6 5 - -
Yorkshire +79 3 £75,000 +36.66%
North of England +32 3 £75,000 +36.66% 3
Midlands - 3 £65,000 -
West Midlands - 3 £65,000 -
London +118 2 - - 2

Customer Segmentation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (23.08%) SAS
Applications
1 2 (15.38%) Microsoft Office
2 1 (7.69%) Microsoft Excel
Cloud Services
1 3 (23.08%) Azure
2 2 (15.38%) Power Platform
3 1 (7.69%) Smartsheet
Database & Business Intelligence
1 3 (23.08%) Metadata
1 3 (23.08%) Tableau
2 2 (15.38%) Power BI
3 1 (7.69%) Data Mining
General
1 13 (100.00%) Marketing
2 7 (53.85%) Analytical Skills
2 7 (53.85%) Legal
3 6 (46.15%) Social Skills
4 5 (38.46%) Finance
5 3 (23.08%) Banking
5 3 (23.08%) Retail
6 1 (7.69%) Automotive
6 1 (7.69%) Aviation
6 1 (7.69%) Games
6 1 (7.69%) Inclusion and Diversity
6 1 (7.69%) Influencing Skills
Job Titles
1 4 (30.77%) Analyst
1 4 (30.77%) Senior
2 3 (23.08%) Data Scientist
2 3 (23.08%) Senior Data Scientist
3 2 (15.38%) Pricing Analyst
3 2 (15.38%) Product Manager
4 1 (7.69%) Customer Analyst
4 1 (7.69%) Data Analyst
4 1 (7.69%) Development Manager
4 1 (7.69%) Infrastructure Manager
4 1 (7.69%) Insight Analyst
4 1 (7.69%) Marketing Analyst
4 1 (7.69%) Marketing Data Analyst
4 1 (7.69%) Operations Analyst
4 1 (7.69%) Portfolio Analyst
4 1 (7.69%) Product Development Manager
4 1 (7.69%) Project Analyst
4 1 (7.69%) Senior Infrastructure Manager
4 1 (7.69%) Senior Manager
Miscellaneous
1 3 (23.08%) Product Ownership
2 1 (7.69%) Data Structures
2 1 (7.69%) Self-Motivation
Operating Systems
1 1 (7.69%) Windows
1 1 (7.69%) Windows Vista
Processes & Methodologies
1 10 (76.92%) Customer Insight
2 7 (53.85%) Analytics
2 7 (53.85%) Visualisation
3 6 (46.15%) Market Research
4 5 (38.46%) Decision-Making
4 5 (38.46%) Problem-Solving
5 4 (30.77%) Brand Management
5 4 (30.77%) Continuous Improvement
5 4 (30.77%) Creative Marketing
5 4 (30.77%) Customer Experience
5 4 (30.77%) Customer Journey Map
5 4 (30.77%) Customer Service
5 4 (30.77%) Customer-Centricity
5 4 (30.77%) Data Analysis
5 4 (30.77%) Data Science
5 4 (30.77%) Data Visualisation
5 4 (30.77%) Journey Map
5 4 (30.77%) Performance Management
5 4 (30.77%) Project Management
5 4 (30.77%) Service Design
Programming Languages
1 7 (53.85%) SQL
2 4 (30.77%) Python
3 1 (7.69%) Data Analysis Expressions
Qualifications
1 5 (38.46%) Degree
Quality Assurance & Compliance
1 1 (7.69%) Data Quality
System Software
1 1 (7.69%) Firmware
Vendors
1 1 (7.69%) Databricks
1 1 (7.69%) Microsoft
1 1 (7.69%) Salesforce
1 1 (7.69%) SAP