Instructional Design Job Trends in the UK excluding London

Instructional Design
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Instructional Design skills. It covers permanent job vacancies from the 6 months leading up to 25 December 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Dec 2025
Same period 2024 Same period 2023
Rank 506 581 549
Rank change year-on-year +75 -32 +234
Permanent jobs citing Instructional Design 17 1 2
As % of all permanent jobs in the UK excluding London 0.040% 0.003% 0.007%
As % of the Processes & Methodologies category 0.050% 0.003% 0.007%
Number of salaries quoted 3 1 2
10th Percentile - - £36,200
25th Percentile £45,000 - £41,000
Median annual salary (50th Percentile) £50,000 £50,000 £49,500
Median % change year-on-year - +1.01% +98.00%
75th Percentile £55,000 - £57,500
90th Percentile - - £62,000
UK median annual salary £59,000 £57,500 £55,000
% change year-on-year +2.61% +4.55% +120.00%

All Process and Methodology Skills
UK excluding London

Instructional Design falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,901 33,389 27,123
As % of all permanent jobs advertised in the UK excluding London 79.83% 88.00% 91.41%
Number of salaries quoted 19,469 15,498 20,138
10th Percentile £27,707 £31,250 £28,500
25th Percentile £32,875 £41,250 £38,500
Median annual salary (50th Percentile) £49,500 £55,000 £52,500
Median % change year-on-year -10.00% +4.76% -3.67%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £80,000 £83,500 £81,250
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Instructional Design
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Instructional Design relative to all permanent IT jobs advertised in the UK excluding London.

Instructional Design job vacancy trend in the UK excluding London

Instructional Design
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Instructional Design.

Salary distribution trend for jobs in the UK excluding London citing Instructional Design

Instructional Design
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Instructional Design within the UK excluding London region over the 6 months to 25 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Scotland - 5 £50,000 - 7
Midlands - 4 - - 24
South East - 3 - - 21
South West - 3 - - 10
West Midlands - 3 - - 13
North of England +23 2 - - 26
North East - 2 - - 1
East Midlands - 1 - - 10
Instructional Design
UK

Instructional Design
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (11.76%) WordPress
Applications
1 3 (17.65%) InDesign
1 3 (17.65%) Microsoft Office
2 2 (11.76%) Adobe After Effects
2 2 (11.76%) Adobe Captivate
2 2 (11.76%) Adobe Creative Suite
2 2 (11.76%) Adobe Illustrator
2 2 (11.76%) Adobe Premiere
2 2 (11.76%) Elementor
2 2 (11.76%) Photoshop
3 1 (5.88%) Camtasia
Cloud Services
1 3 (17.65%) SaaS
2 2 (11.76%) Adobe Creative Cloud
3 1 (5.88%) SuccessFactors
3 1 (5.88%) Vyond
General
1 8 (47.06%) Multimedia
2 7 (41.18%) Social Skills
3 5 (29.41%) Finance
4 3 (17.65%) Legal
5 2 (11.76%) Marketing
5 2 (11.76%) Organisational Skills
5 2 (11.76%) Public Sector
6 1 (5.88%) Analytical Skills
6 1 (5.88%) Manufacturing
6 1 (5.88%) Retail
Job Titles
1 4 (23.53%) Coordinator
1 4 (23.53%) Designer
1 4 (23.53%) Technical Coordinator
1 4 (23.53%) Training Coordinator
2 3 (17.65%) Consultant
2 3 (17.65%) Content Designer
2 3 (17.65%) Digital Learning Consultant
2 3 (17.65%) Digital Learning Specialist
2 3 (17.65%) e-Learning Designer
2 3 (17.65%) Product Consultant
3 2 (11.76%) Developer
3 2 (11.76%) Digital Developer
3 2 (11.76%) Senior
3 2 (11.76%) Senior Developer
4 1 (5.88%) Content Manager
Libraries, Frameworks & Software Standards
1 2 (11.76%) Bootstrap
1 2 (11.76%) HTML
Miscellaneous
1 16 (94.12%) Learning Management System
2 13 (76.47%) e-Learning
3 7 (41.18%) Onboarding
4 5 (29.41%) Graphic Design
5 3 (17.65%) Animation
5 3 (17.65%) Video Editing
5 3 (17.65%) Web Conferencing
6 1 (5.88%) FMCG
Processes & Methodologies
1 5 (29.41%) Content Development
1 5 (29.41%) Copywriting
1 5 (29.41%) User Experience
2 4 (23.53%) Collaborative Working
2 4 (23.53%) Time Management
3 3 (17.65%) AI
3 3 (17.65%) Creative Thinking
3 3 (17.65%) Customer Service
3 3 (17.65%) Fintech
3 3 (17.65%) Product Roadmap
3 3 (17.65%) Roadmaps
3 3 (17.65%) User-Centered Design (UCD)
4 2 (11.76%) Functional Testing
4 2 (11.76%) Inclusive Design
4 2 (11.76%) Problem-Solving
4 2 (11.76%) Process Improvement
4 2 (11.76%) Project Management
4 2 (11.76%) Storyboarding
4 2 (11.76%) UX Design
4 2 (11.76%) Validation
Qualifications
1 5 (29.41%) Degree
2 3 (17.65%) CIPD
3 2 (11.76%) Security Cleared
Quality Assurance & Compliance
1 6 (35.29%) Accessibility
2 2 (11.76%) QA
Vendors
1 5 (29.41%) Adobe
2 4 (23.53%) Microsoft