Marketing Manager Jobs in the UK excluding London

Marketing Manager
UK > UK excluding London

The median Marketing Manager salary in the UK excluding London is £45,000 per year, according to job vacancies posted during the 6 months leading to 28 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
28 May 2025
Same period 2024 Same period 2023
Rank 517 720 711
Rank change year-on-year +203 -9 +96
Permanent jobs requiring a Marketing Manager 54 45 48
As % of all permanent jobs advertised in the UK excluding London 0.14% 0.061% 0.082%
As % of the Job Titles category 0.15% 0.064% 0.092%
Number of salaries quoted 23 36 30
10th Percentile £31,500 £30,000 £31,250
25th Percentile £38,625 £31,875 £36,250
Median annual salary (50th Percentile) £45,000 £45,000 £41,000
Median % change year-on-year - +9.76% -18.00%
75th Percentile £57,500 £67,500 £46,875
90th Percentile £60,000 £70,000 £56,275
UK median annual salary £55,000 £45,000 £55,000
% change year-on-year +22.22% -18.18% +4.76%

All Permanent IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK excluding London with a recognized job title 35,130 69,905 52,029
% of permanent jobs with a recognized job title 90.34% 94.92% 89.13%
Number of salaries quoted 17,680 49,398 29,909
10th Percentile £26,500 £26,750 £29,750
25th Percentile £37,438 £35,000 £38,750
Median annual salary (50th Percentile) £51,399 £50,000 £53,500
Median % change year-on-year +2.80% -6.54% +6.63%
75th Percentile £65,000 £63,750 £68,750
90th Percentile £77,500 £76,250 £81,250
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing Manager
Job Vacancy Trend in the UK excluding London

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Manager in the UK excluding London

Marketing Manager
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing Manager in the UK excluding London.

Salary trend for Marketing Manager in the UK excluding London

Marketing Manager
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing Manager in the UK excluding London over the 6 months to 28 May 2025.

Salary histogram for Marketing Manager in the UK excluding London

Marketing Manager
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK excluding London region over the 6 months to 28 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +100 21 £55,000 -12.00% 101
South West +113 11 £55,000 +83.33% 13
Midlands +59 8 £35,000 -58.82% 28
North of England +40 7 £45,000 - 52
West Midlands +66 6 - - 18
North West 0 5 £42,500 -5.56% 32
East of England +46 4 £40,250 -15.26% 25
Scotland - 3 - - 12
Yorkshire +62 2 £47,500 - 18
East Midlands +36 2 £35,000 -58.82% 8
Marketing Manager
UK

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 28 May 2025, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring Marketing Manager in the job title.

1 54 (100.00%) Marketing
2 30 (55.56%) Marketing Strategy
3 28 (51.85%) Digital Marketing
4 26 (48.15%) Analytical Skills
4 26 (48.15%) B2B
5 23 (42.59%) Analytics
6 22 (40.74%) Social Media
6 22 (40.74%) Marketing Automation
6 22 (40.74%) SEO
6 22 (40.74%) Decision-Making
6 22 (40.74%) Social Skills
7 20 (37.04%) CRM
8 18 (33.33%) Finance
9 17 (31.48%) Product Marketing
10 15 (27.78%) SaaS
10 15 (27.78%) Degree
11 14 (25.93%) Customer Engagement
11 14 (25.93%) Market Research
12 13 (24.07%) Google
12 13 (24.07%) Sales Enablement
12 13 (24.07%) Strategic Thinking
13 12 (22.22%) Customer Acquisition
13 12 (22.22%) Product Strategy
13 12 (22.22%) Customer Retention
13 12 (22.22%) Advertising
13 12 (22.22%) Multichannel Marketing
14 11 (20.37%) Content Marketing
14 11 (20.37%) Project Management
15 10 (18.52%) Email Marketing
15 10 (18.52%) Data Privacy

Marketing Manager Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.41%) CMS
2 3 (5.56%) WordPress
3 1 (1.85%) SAS
3 1 (1.85%) SharePoint
Applications
1 2 (3.70%) Adobe Creative Suite
1 2 (3.70%) Adobe Illustrator
1 2 (3.70%) Photoshop
2 1 (1.85%) Microsoft PowerPoint
Business Applications
1 4 (7.41%) Dynamics CRM
2 1 (1.85%) Shopify
Cloud Services
1 15 (27.78%) SaaS
2 7 (12.96%) Google Analytics
3 4 (7.41%) Google Ads
4 3 (5.56%) Canva
5 2 (3.70%) Dynamics 365
5 2 (3.70%) Microsoft 365
5 2 (3.70%) PaaS
6 1 (1.85%) AppsFlyer
6 1 (1.85%) Dropbox
6 1 (1.85%) Google Tag Manager
Database & Business Intelligence
1 1 (1.85%) Tableau
General
1 54 (100.00%) Marketing
2 26 (48.15%) Analytical Skills
3 22 (40.74%) Social Skills
4 18 (33.33%) Finance
5 12 (22.22%) Advertising
6 7 (12.96%) Automotive
6 7 (12.96%) Brand Awareness
6 7 (12.96%) Presentation Skills
6 7 (12.96%) Public Sector
7 6 (11.11%) Games
7 6 (11.11%) Law
8 5 (9.26%) Inclusion and Diversity
9 4 (7.41%) Organisational Skills
10 2 (3.70%) Aerospace
10 2 (3.70%) French Language
10 2 (3.70%) German Language
10 2 (3.70%) Multimedia
10 2 (3.70%) Retail
11 1 (1.85%) Legal
11 1 (1.85%) Manufacturing
Libraries, Frameworks & Software Standards
1 2 (3.70%) CSS
1 2 (3.70%) HTML
Miscellaneous
1 22 (40.74%) Social Media
2 8 (14.81%) Marketing Technology
3 4 (7.41%) Blog
4 3 (5.56%) Driving Licence
4 3 (5.56%) IoT
5 2 (3.70%) Algorithms
6 1 (1.85%) Mobile App
6 1 (1.85%) Onboarding
6 1 (1.85%) Smart Home
Processes & Methodologies
1 30 (55.56%) Marketing Strategy
2 28 (51.85%) Digital Marketing
3 26 (48.15%) B2B
4 23 (42.59%) Analytics
5 22 (40.74%) Decision-Making
5 22 (40.74%) Marketing Automation
5 22 (40.74%) SEO
6 20 (37.04%) CRM
7 17 (31.48%) Product Marketing
8 14 (25.93%) Customer Engagement
8 14 (25.93%) Market Research
9 13 (24.07%) Sales Enablement
9 13 (24.07%) Strategic Thinking
10 12 (22.22%) Customer Acquisition
10 12 (22.22%) Customer Retention
10 12 (22.22%) Multichannel Marketing
10 12 (22.22%) Product Strategy
11 11 (20.37%) Content Marketing
11 11 (20.37%) Project Management
12 10 (18.52%) Email Marketing
Qualifications
1 15 (27.78%) Degree
2 5 (9.26%) Master's Degree
Quality Assurance & Compliance
1 6 (11.11%) California Consumer Privacy Act
1 6 (11.11%) GDPR
Vendors
1 13 (24.07%) Google
2 3 (5.56%) Adobe
2 3 (5.56%) HubSpot
2 3 (5.56%) Microsoft
2 3 (5.56%) Salesforce
3 1 (1.85%) Hotjar
3 1 (1.85%) LexisNexis
3 1 (1.85%) SAP