Period
to 20 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
UK > Work from Home
6 months to
20 Oct 2021
Same period 2020 Same period 2019
Rank 273 212 229
Rank change year-on-year -61 +17 -179
Permanent jobs citing Advertising 306 46 60
As % of all permanent jobs with a WFH option 1.11% 0.73% 0.79%
As % of the General category 2.05% 1.72% 1.54%
Number of salaries quoted 159 45 59
10th Percentile £28,600 £31,900 £35,500
25th Percentile £41,875 £42,500 £42,250
Median annual salary (50th Percentile) £55,000 £53,500 £52,500
Median % change year-on-year +2.80% +1.90% -8.70%
75th Percentile £66,250 £76,250 £68,750
90th Percentile £84,000 £82,000 £83,250
UK median annual salary £52,500 £57,500 £52,500
% change year-on-year -8.70% +9.52% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 14,893 2,668 3,888
As % of all permanent jobs with a WFH option 53.87% 42.48% 51.03%
Number of salaries quoted 10,579 2,373 3,275
10th Percentile £35,000 £34,800 £35,000
25th Percentile £45,000 £42,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% +4.55%
75th Percentile £80,000 £72,500 £77,500
90th Percentile £95,000 £87,250 £90,000
UK median annual salary £57,500 £55,138 £52,500
% change year-on-year +4.28% +5.02% +5.00%

Advertising
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Advertising as a proportion of all IT jobs advertised.

Advertising trend for jobs with a WFH option

Advertising
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Advertising.

Advertising salary trend for jobs with a WFH option

Advertising
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Advertising over the 6 months to 20 October 2021.

Advertising salary histogram for jobs with a WFH option

For the 6 months to 20 October 2021, Advertising job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Advertising.

1 115 (37.58%) Agile Software Development
2 84 (27.45%) Marketing
3 76 (24.84%) Azure
4 72 (23.53%) Social Skills
5 69 (22.55%) Microsoft
6 65 (21.24%) Finance
7 61 (19.93%) Retail
7 61 (19.93%) Facebook
8 59 (19.28%) Scrum
9 58 (18.95%) DevOps
10 56 (18.30%) Google
11 53 (17.32%) SQL
12 49 (16.01%) Digital Marketing
13 45 (14.71%) Social Media
14 44 (14.38%) Coaching
14 44 (14.38%) Apple
14 44 (14.38%) Python
15 42 (13.73%) Display Advertising
16 40 (13.07%) B2B
17 39 (12.75%) Java
18 38 (12.42%) Pay per click
19 36 (11.76%) Kanban
19 36 (11.76%) Kubernetes
20 32 (10.46%) OpenShift
20 32 (10.46%) Business Development
20 32 (10.46%) Virtual Team
21 31 (10.13%) SQL Server
22 30 (9.80%) Driving Licence
22 30 (9.80%) Problem-Solving
23 29 (9.48%) Internet

Advertising
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (6.86%) Apache Spark
2 15 (4.90%) CMS
3 9 (2.94%) Apache
3 9 (2.94%) Elasticsearch
4 8 (2.61%) Appian
5 7 (2.29%) Tomcat
6 2 (0.65%) MS Exchange
6 2 (0.65%) SharePoint
7 1 (0.33%) Apache Airflow
Applications
1 22 (7.19%) Microsoft Excel
2 17 (5.56%) Microsoft Office
3 9 (2.94%) MS Visio
4 8 (2.61%) Adobe Creative Suite
5 6 (1.96%) Microsoft PowerPoint
6 4 (1.31%) Photoshop
7 2 (0.65%) Adobe Illustrator
7 2 (0.65%) Adobe XD
7 2 (0.65%) InDesign
7 2 (0.65%) Sketch
8 1 (0.33%) Acrobat
8 1 (0.33%) Adobe After Effects
8 1 (0.33%) Figma
8 1 (0.33%) Final Cut Pro
8 1 (0.33%) InVision
8 1 (0.33%) Marvel
8 1 (0.33%) Microsoft Project
Business Applications
1 6 (1.96%) Dynamics CRM
2 2 (0.65%) Magento
3 1 (0.33%) Elite 3E
3 1 (0.33%) IBM Planning Analytics
Cloud Services
1 76 (24.84%) Azure
2 32 (10.46%) OpenShift
3 24 (7.84%) AWS
4 13 (4.25%) Google Analytics
4 13 (4.25%) Power Platform
5 12 (3.92%) GCP
6 10 (3.27%) SaaS
7 7 (2.29%) Google Ads
7 7 (2.29%) Google Tag Manager
8 5 (1.63%) Canva
8 5 (1.63%) Facebook Ads
8 5 (1.63%) Microsoft 365
9 4 (1.31%) Azure Storage
9 4 (1.31%) Siteimprove
10 3 (0.98%) Azure App Service
10 3 (0.98%) Cloud Computing
10 3 (0.98%) GitHub
10 3 (0.98%) Google Data Studio
10 3 (0.98%) IaaS
10 3 (0.98%) Salesforce Service Cloud
Communications & Networking
1 29 (9.48%) Internet
2 27 (8.82%) Intranet
3 8 (2.61%) Firewall
3 8 (2.61%) VPN
4 7 (2.29%) BGP
4 7 (2.29%) F5 BIG-IP LTM
4 7 (2.29%) NetScaler
4 7 (2.29%) OSPF
4 7 (2.29%) VoIP
4 7 (2.29%) WAN
5 4 (1.31%) FTP
6 2 (0.65%) LAN
7 1 (0.33%) Network Security
7 1 (0.33%) Remote Desktop
7 1 (0.33%) SAN
7 1 (0.33%) VSAN
7 1 (0.33%) Wireless
Database & Business Intelligence
1 31 (10.13%) SQL Server
2 14 (4.58%) Hadoop
2 14 (4.58%) SQL Server Integration Services
3 13 (4.25%) Power BI
4 11 (3.59%) Big Data
5 7 (2.29%) Blockchain
6 6 (1.96%) Azure SQL Database
6 6 (1.96%) Data Warehouse
7 5 (1.63%) Aerospike
7 5 (1.63%) Flink
7 5 (1.63%) MongoDB
7 5 (1.63%) PostgreSQL
8 4 (1.31%) Data Mining
8 4 (1.31%) MySQL
8 4 (1.31%) Tableau
9 3 (0.98%) Amazon Redshift
9 3 (0.98%) NoSQL
9 3 (0.98%) PowerPivot
9 3 (0.98%) SQL Server Analysis Services
10 2 (0.65%) SQL Server 2008
Development Applications
1 22 (7.19%) Jenkins
2 19 (6.21%) Git (software)
2 19 (6.21%) JIRA
3 9 (2.94%) Octopus Deploy
4 7 (2.29%) Selenium
5 5 (1.63%) Visual Studio
6 2 (0.65%) JUnit
6 2 (0.65%) Maven
6 2 (0.65%) Mockito
6 2 (0.65%) PyCharm
6 2 (0.65%) Team Foundation Server
7 1 (0.33%) Ant
7 1 (0.33%) Bitbucket
7 1 (0.33%) Mercurial
7 1 (0.33%) Mocha
7 1 (0.33%) MSTest
7 1 (0.33%) NUnit
7 1 (0.33%) Telerik Test Studio
7 1 (0.33%) Visual Studio Coded UI
General
1 84 (27.45%) Marketing
2 72 (23.53%) Social Skills
3 65 (21.24%) Finance
4 61 (19.93%) Retail
5 23 (7.52%) Analytical Skills
6 16 (5.23%) Publishing
7 15 (4.90%) Legal
7 15 (4.90%) Pharmaceutical
8 14 (4.58%) Games
9 11 (3.59%) Inclusion and Diversity
10 8 (2.61%) Presentation Skills
11 7 (2.29%) Organisational Skills
12 5 (1.63%) Automotive
12 5 (1.63%) Law
13 4 (1.31%) Banking
13 4 (1.31%) Telecoms
14 3 (0.98%) Investment Banking
15 2 (0.65%) Dutch Language
15 2 (0.65%) Influencing Skills
15 2 (0.65%) Manufacturing
Job Titles
1 48 (15.69%) Developer
2 43 (14.05%) Analyst
3 30 (9.80%) Development Manager
4 28 (9.15%) Business Development Manager
4 28 (9.15%) Business Manager
5 24 (7.84%) Project Manager
6 22 (7.19%) IT Manager
7 19 (6.21%) Business Analyst
8 17 (5.56%) IT Project Manager
9 16 (5.23%) Java Developer
10 15 (4.90%) Digital Marketing Manager
10 15 (4.90%) Marketing Manager
11 14 (4.58%) .NET Developer
11 14 (4.58%) IT Analyst
11 14 (4.58%) Senior Developer
12 13 (4.25%) Senior .NET Developer
12 13 (4.25%) Software Engineer
12 13 (4.25%) Technical Analyst
13 12 (3.92%) Data Engineer
13 12 (3.92%) Software Developer
Libraries, Frameworks & Software Standards
1 29 (9.48%) .NET
2 28 (9.15%) COM
3 23 (7.52%) Spring
4 22 (7.19%) Spring Boot
5 17 (5.56%) React
6 16 (5.23%) Web Services
7 13 (4.25%) RESTful
8 12 (3.92%) .NET Core
8 12 (3.92%) .NET Framework
9 10 (3.27%) Entity Framework
9 10 (3.27%) RabbitMQ
10 7 (2.29%) HTML
10 7 (2.29%) JMS
10 7 (2.29%) JSON
10 7 (2.29%) Kafka
11 6 (1.96%) Node.js
12 5 (1.63%) CSS
12 5 (1.63%) jQuery
12 5 (1.63%) Spark Streaming
12 5 (1.63%) XML
Miscellaneous
1 45 (14.71%) Social Media
2 32 (10.46%) Virtual Team
3 30 (9.80%) Driving Licence
4 16 (5.23%) EPoS
5 14 (4.58%) Algorithms
6 9 (2.94%) Greenfield Project
7 8 (2.61%) Mobile App
7 8 (2.61%) Self-Motivation
8 4 (1.31%) N-Tier
8 4 (1.31%) User Experience
9 3 (0.98%) Data Structures
9 3 (0.98%) Enterprise Software
9 3 (0.98%) Graphic Design
10 2 (0.65%) Blog
10 2 (0.65%) Data Centre
10 2 (0.65%) Fat Client
10 2 (0.65%) Legacy Code
10 2 (0.65%) Replication
10 2 (0.65%) Thin Client
11 1 (0.33%) Marketing Technology
Operating Systems
1 22 (7.19%) Windows
2 18 (5.88%) Linux
3 10 (3.27%) Windows 10
4 9 (2.94%) Windows Server
5 7 (2.29%) CentOS
5 7 (2.29%) VyOS
6 5 (1.63%) Android
6 5 (1.63%) Apple iOS
7 2 (0.65%) Mac OS
8 1 (0.33%) Windows 7
Processes & Methodologies
1 115 (37.58%) Agile Software Development
2 59 (19.28%) Scrum
3 58 (18.95%) DevOps
4 49 (16.01%) Digital Marketing
5 44 (14.38%) Coaching
6 42 (13.73%) Display Advertising
7 40 (13.07%) B2B
8 38 (12.42%) Pay per click
9 36 (11.76%) Kanban
10 32 (10.46%) Business Development
11 30 (9.80%) Problem-Solving
12 29 (9.48%) Software Delivery
13 28 (9.15%) B2B Sales
13 28 (9.15%) Microservices
13 28 (9.15%) Project Management
14 27 (8.82%) Analytics
15 26 (8.50%) Unit Testing
16 24 (7.84%) ITIL
16 24 (7.84%) SEO
16 24 (7.84%) Waterfall
Programming Languages
1 53 (17.32%) SQL
2 44 (14.38%) Python
3 39 (12.75%) Java
4 22 (7.19%) C#
4 22 (7.19%) JavaScript
5 14 (4.58%) R
6 10 (3.27%) Scala
7 6 (1.96%) Java 8
8 5 (1.63%) Java 11
8 5 (1.63%) PowerShell
8 5 (1.63%) T-SQL
9 3 (0.98%) Go
10 2 (0.65%) Bash Shell
10 2 (0.65%) C
10 2 (0.65%) VBScript
11 1 (0.33%) Apex Code
11 1 (0.33%) C++
11 1 (0.33%) Rust
11 1 (0.33%) VB
11 1 (0.33%) XAML
Qualifications
1 25 (8.17%) Degree
2 20 (6.54%) Microsoft Certification
3 12 (3.92%) MCSD
4 7 (2.29%) CCNA
4 7 (2.29%) Cisco Certification
4 7 (2.29%) RHCE
5 4 (1.31%) ITIL Certification
5 4 (1.31%) MCDST
5 4 (1.31%) PhD
6 3 (0.98%) ISEB
6 3 (0.98%) SC Cleared
6 3 (0.98%) Security Cleared
7 2 (0.65%) Computer Science Degree
7 2 (0.65%) MCDBA
7 2 (0.65%) MCT
8 1 (0.33%) Numerate Degree
Quality Assurance & Compliance
1 15 (4.90%) SLA
2 6 (1.96%) ISO/IEC 27001
3 3 (0.98%) QA
4 2 (0.65%) COBIT
5 1 (0.33%) Data Quality
5 1 (0.33%) ISO/IEC 20000
System Software
1 24 (7.84%) Docker
2 17 (5.56%) VMware Infrastructure
3 16 (5.23%) Active Directory
4 7 (2.29%) vSphere
4 7 (2.29%) XenApp
4 7 (2.29%) XenDesktop
5 1 (0.33%) Firmware
5 1 (0.33%) Hyper-V
5 1 (0.33%) VMware NSX
Systems Management
1 36 (11.76%) Kubernetes
2 7 (2.29%) Ansible
2 7 (2.29%) Puppet
3 4 (1.31%) Terraform
4 1 (0.33%) Grafana
4 1 (0.33%) Jamf Pro
4 1 (0.33%) Kibana
4 1 (0.33%) Marathon
4 1 (0.33%) Microsoft Intune
4 1 (0.33%) Prometheus
4 1 (0.33%) SCCM
4 1 (0.33%) Single Sign-On
Vendors
1 69 (22.55%) Microsoft
2 61 (19.93%) Facebook
3 56 (18.30%) Google
4 44 (14.38%) Apple
5 28 (9.15%) Twitter
6 18 (5.88%) VMware
7 15 (4.90%) Instagram
8 14 (4.58%) F5
9 12 (3.92%) Adobe
10 8 (2.61%) Cisco
11 7 (2.29%) Avaya
11 7 (2.29%) Brocade
11 7 (2.29%) CheckPoint
11 7 (2.29%) Extreme Networks
11 7 (2.29%) Juniper
11 7 (2.29%) Red Hat
11 7 (2.29%) SolarWinds
11 7 (2.29%) Vyatta
12 6 (1.96%) Salesforce.com
12 6 (1.96%) Workday