Period
to

The table below looks at the prevalence of the term Advertising in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 4 July 2022 with a comparison to the same period over the previous 2 years.

Advertising
UK > Work from Home
6 months to
4 Jul 2022
Same period 2021 Same period 2020
Rank 183 268 199
Rank change year-on-year +85 -69 +75
Permanent jobs citing Advertising 1,696 443 105
As % of all permanent jobs with a WFH option 2.13% 1.18% 1.18%
As % of the General category 3.26% 2.27% 2.52%
Number of salaries quoted 762 296 89
10th Percentile £33,750 £40,000 £38,750
25th Percentile £42,531 £43,750 £45,000
Median annual salary (50th Percentile) £55,000 £55,000 £62,500
Median % change year-on-year - -12.00% +25.00%
75th Percentile £75,000 £71,250 £75,000
90th Percentile £90,000 £88,750 £81,500
UK median annual salary £55,000 £52,500 £54,500
% change year-on-year +4.76% -3.67% -0.91%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 51,974 19,522 4,159
As % of all permanent jobs with a WFH option 65.15% 51.92% 46.55%
Number of salaries quoted 26,483 14,083 3,418
10th Percentile £35,000 £32,500 £32,500
25th Percentile £45,000 £42,500 £42,000
Median annual salary (50th Percentile) £60,000 £56,757 £55,000
Median % change year-on-year +5.71% +3.19% -4.35%
75th Percentile £80,000 £75,000 £75,000
90th Percentile £96,250 £91,250 £87,500
UK median annual salary £60,000 £55,500 £55,000
% change year-on-year +8.11% +0.91% +4.76%

Advertising
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Advertising as a proportion of all IT jobs advertised.

Advertising trend for jobs with a WFH option

Advertising
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Advertising.

Advertising salary trend for jobs with a WFH option

Advertising
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Advertising over the 6 months to 4 July 2022.

Advertising salary histogram for jobs with a WFH option

For the 6 months to 4 July 2022, Advertising job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Advertising.

1 515 (30.37%) SQL
2 505 (29.78%) Agile
3 504 (29.72%) Social Skills
4 493 (29.07%) Marketing
5 487 (28.71%) Python
6 355 (20.93%) Google
7 341 (20.11%) Analytics
8 340 (20.05%) Analytical Skills
9 317 (18.69%) Java
10 300 (17.69%) Digital Marketing
11 289 (17.04%) Finance
12 266 (15.68%) DevOps
13 262 (15.45%) AWS
14 258 (15.21%) Problem-Solving
15 247 (14.56%) JavaScript
15 247 (14.56%) Data Analysis
16 244 (14.39%) Software Engineering
16 244 (14.39%) Degree
17 238 (14.03%) Docker
18 215 (12.68%) CI/CD
19 211 (12.44%) Microsoft
20 203 (11.97%) Git (software)
21 191 (11.26%) Azure
22 180 (10.61%) Test Automation
23 178 (10.50%) Node.js
24 164 (9.67%) GCP
25 162 (9.55%) HTML
26 160 (9.43%) Linux
26 160 (9.43%) TDD
27 158 (9.32%) Kubernetes

Advertising
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 83 (4.89%) Apache Spark
2 69 (4.07%) CMS
3 58 (3.42%) Apache Airflow
4 52 (3.07%) WordPress
5 51 (3.01%) Apache
6 37 (2.18%) Confluence
7 20 (1.18%) Tomcat
8 18 (1.06%) Cloud Foundry
9 12 (0.71%) IIS
9 12 (0.71%) SharePoint
10 11 (0.65%) SAS
11 8 (0.47%) Ethereum
12 3 (0.18%) MS Exchange
13 2 (0.12%) Apache Pig
13 2 (0.12%) OpenStack
13 2 (0.12%) Traefik
14 1 (0.059%) Drupal
14 1 (0.059%) Jupyter
14 1 (0.059%) Luigi
14 1 (0.059%) Umbraco
Applications
1 106 (6.25%) Microsoft Excel
2 47 (2.77%) Microsoft Office
3 30 (1.77%) Adobe Creative Suite
4 23 (1.36%) Adobe After Effects
5 21 (1.24%) CINEMA 4D
5 21 (1.24%) Microsoft Project
6 19 (1.12%) Spreadsheet
7 18 (1.06%) Microsoft PowerPoint
8 17 (1.00%) Adobe Illustrator
8 17 (1.00%) Photoshop
9 10 (0.59%) MS Visio
10 3 (0.18%) Adobe XD
11 2 (0.12%) InDesign
11 2 (0.12%) InVision
11 2 (0.12%) Sketch
12 1 (0.059%) Adobe Premiere
12 1 (0.059%) Chatbot
Business Applications
1 15 (0.88%) Shopify
2 8 (0.47%) Academy Revenues and Benefits
2 8 (0.47%) Dynamics CRM
2 8 (0.47%) Payment Gateway
2 8 (0.47%) ProductWriter
3 6 (0.35%) Magento
4 4 (0.24%) SAP Hybris
5 1 (0.059%) ION MarketView
5 1 (0.059%) SAP S/4HANA
5 1 (0.059%) Social Studio
5 1 (0.059%) Sprinklr
Cloud Services
1 262 (15.45%) AWS
2 191 (11.26%) Azure
3 164 (9.67%) GCP
4 125 (7.37%) Serverless
5 83 (4.89%) Google Data Studio
6 76 (4.48%) SaaS
7 72 (4.25%) Google Ads
8 67 (3.95%) AWS Lambda
9 60 (3.54%) Amazon Kinesis
10 56 (3.30%) Power Platform
11 52 (3.07%) Amazon S3
12 49 (2.89%) npm
13 46 (2.71%) GitHub
13 46 (2.71%) Google Analytics
14 44 (2.59%) Microsoft 365
15 41 (2.42%) Amazon EC2
16 35 (2.06%) AWS CloudFormation
17 34 (2.00%) Azure DevOps
18 28 (1.65%) OpenShift
19 27 (1.59%) Amazon EMR
Communications & Networking
1 50 (2.95%) HTTP
2 45 (2.65%) Firewall
3 40 (2.36%) DNS
4 24 (1.42%) Broadband
5 18 (1.06%) WAN
6 17 (1.00%) DHCP
6 17 (1.00%) VPN
7 14 (0.83%) DSL
7 14 (0.83%) SAN
7 14 (0.83%) VLAN
7 14 (0.83%) Wireless
8 13 (0.77%) MPLS
9 12 (0.71%) LAN
9 12 (0.71%) Network Security
10 11 (0.65%) SD-WAN
11 10 (0.59%) Cisco ASA
11 10 (0.59%) Cisco Nexus
12 9 (0.53%) Cisco ISE
12 9 (0.53%) EIGRP
12 9 (0.53%) OSPF
Database & Business Intelligence
1 119 (7.02%) MySQL
2 99 (5.84%) Relational Database
3 77 (4.54%) BigQuery
4 75 (4.42%) Big Data
5 74 (4.36%) DynamoDB
6 71 (4.19%) PostgreSQL
7 66 (3.89%) SQL Server
8 61 (3.60%) Elasticsearch
9 49 (2.89%) Power BI
10 46 (2.71%) Hadoop
11 44 (2.59%) Data Warehouse
12 40 (2.36%) OLAP
13 37 (2.18%) MongoDB
14 35 (2.06%) Amazon RDS
15 33 (1.95%) NoSQL
16 29 (1.71%) Data Lake
17 26 (1.53%) Electronic Patient Records
18 25 (1.47%) Looker
18 25 (1.47%) Tableau
19 20 (1.18%) SQL Server Integration Services
Development Applications
1 203 (11.97%) Git (software)
2 116 (6.84%) JIRA
3 89 (5.25%) Jenkins
4 47 (2.77%) GitLab
5 37 (2.18%) Cypress.io
5 37 (2.18%) Visual Studio
6 35 (2.06%) Grunt
6 35 (2.06%) webpack
7 30 (1.77%) Selenium
8 29 (1.71%) Babel
9 25 (1.47%) Maven
10 17 (1.00%) gulp
11 15 (0.88%) Cucumber
12 14 (0.83%) CircleCI
12 14 (0.83%) Spinnaker
12 14 (0.83%) Travis CI
13 11 (0.65%) Atlassian Bamboo
13 11 (0.65%) Lerna
13 11 (0.65%) REST Assured
13 11 (0.65%) SoapUI
General
1 504 (29.72%) Social Skills
2 493 (29.07%) Marketing
3 340 (20.05%) Analytical Skills
4 289 (17.04%) Finance
5 125 (7.37%) Inclusion and Diversity
6 87 (5.13%) Games
7 61 (3.60%) Retail
8 59 (3.48%) Publishing
9 40 (2.36%) Banking
10 37 (2.18%) Presentation Skills
11 28 (1.65%) Organisational Skills
12 27 (1.59%) Legal
13 23 (1.36%) Automotive
14 17 (1.00%) Documentation Skills
15 12 (0.71%) Influencing Skills
16 11 (0.65%) Public Sector
17 10 (0.59%) Brand Awareness
17 10 (0.59%) Front Office
18 9 (0.53%) Law
18 9 (0.53%) Telecoms
Job Titles
1 385 (22.70%) Developer
2 130 (7.67%) Analyst
3 126 (7.43%) Software Engineer
4 119 (7.02%) Senior Developer
5 79 (4.66%) Product Manager
6 69 (4.07%) Infrastructure Engineer
6 69 (4.07%) Junior
7 66 (3.89%) Project Manager
8 59 (3.48%) Analytics Manager
9 56 (3.30%) Python Developer
10 53 (3.13%) Senior Software Engineer
11 52 (3.07%) Data Engineer
12 51 (3.01%) Architect
13 45 (2.65%) Software Developer
14 42 (2.48%) Designer
15 40 (2.36%) Android Developer
16 39 (2.30%) DevOps Engineer
17 38 (2.24%) Business Analyst
18 37 (2.18%) Senior Infrastructure Engineer
19 36 (2.12%) Senior Analyst
Libraries, Frameworks & Software Standards
1 178 (10.50%) Node.js
2 162 (9.55%) HTML
3 133 (7.84%) React
4 113 (6.66%) CSS
4 113 (6.66%) RESTful
5 100 (5.90%) REST
6 90 (5.31%) .NET
7 87 (5.13%) Kafka
7 87 (5.13%) Web Services
8 84 (4.95%) AngularJS
9 80 (4.72%) Sass
10 56 (3.30%) HTML5
11 53 (3.13%) Django
12 52 (3.07%) Spring
13 47 (2.77%) Hibernate
14 43 (2.54%) RxJava
15 42 (2.48%) Elastic Stack
16 41 (2.42%) Jest
17 34 (2.00%) Flask
18 33 (1.95%) .NET Framework
Miscellaneous
1 98 (5.78%) User Experience
2 94 (5.54%) Algorithms
3 69 (4.07%) Data Structures
4 59 (3.48%) Social Media
5 54 (3.18%) Cloud Native
6 46 (2.71%) Self-Motivation
7 45 (2.65%) Blog
8 44 (2.59%) Blockchain
9 43 (2.54%) Virtual Team
10 36 (2.12%) Linux Command Line
11 34 (2.00%) Marketing Technology
12 30 (1.77%) Animation
13 29 (1.71%) Public Cloud
14 28 (1.65%) Podcast
15 27 (1.59%) Mobile App
16 22 (1.30%) Digital Media
17 20 (1.18%) e-Learning
17 20 (1.18%) Enterprise Software
18 14 (0.83%) Data Centre
18 14 (0.83%) Derivative
Operating Systems
1 160 (9.43%) Linux
2 96 (5.66%) Windows
3 47 (2.77%) Android
3 47 (2.77%) Windows Server
4 37 (2.18%) CentOS
5 35 (2.06%) Unix
6 26 (1.53%) Apple iOS
7 16 (0.94%) Windows 10
8 9 (0.53%) Red Hat Enterprise Linux
9 7 (0.41%) Mac OS X
9 7 (0.41%) Windows Server 2012
10 5 (0.29%) Mac OS
11 3 (0.18%) Windows Server 2016
12 1 (0.059%) Windows Server 2008
Processes & Methodologies
1 505 (29.78%) Agile
2 341 (20.11%) Analytics
3 300 (17.69%) Digital Marketing
4 266 (15.68%) DevOps
5 258 (15.21%) Problem-Solving
6 247 (14.56%) Data Analysis
7 244 (14.39%) Software Engineering
8 215 (12.68%) CI/CD
9 180 (10.61%) Test Automation
10 160 (9.43%) TDD
11 155 (9.14%) Scrum
12 150 (8.84%) Data Science
13 147 (8.67%) Computer Science
14 146 (8.61%) Business Intelligence
15 143 (8.43%) Project Management
16 139 (8.20%) Full Stack Development
17 131 (7.72%) Mentoring
17 131 (7.72%) Unit Testing
18 130 (7.67%) Continuous Improvement
19 127 (7.49%) OO
Programming Languages
1 515 (30.37%) SQL
2 487 (28.71%) Python
3 317 (18.69%) Java
4 247 (14.56%) JavaScript
5 135 (7.96%) TypeScript
6 120 (7.08%) R
7 104 (6.13%) Scala
8 98 (5.78%) C#
9 90 (5.31%) PHP
10 76 (4.48%) Go
11 60 (3.54%) Kotlin
12 37 (2.18%) T-SQL
13 35 (2.06%) Clojure
14 33 (1.95%) C++
15 31 (1.83%) PowerShell
16 29 (1.71%) Groovy
17 28 (1.65%) Bash
18 25 (1.47%) Lisp
19 22 (1.30%) Ruby
20 21 (1.24%) C
Qualifications
1 244 (14.39%) Degree
2 81 (4.78%) Computer Science Degree
3 72 (4.25%) Master's Degree
4 19 (1.12%) AWS Certification
5 18 (1.06%) RHCE
6 12 (0.71%) Cisco Certification
6 12 (0.71%) ITIL Certification
6 12 (0.71%) MCP
7 10 (0.59%) CISSP
7 10 (0.59%) PhD
8 9 (0.53%) CCNP
8 9 (0.53%) JNCIP
9 6 (0.35%) CCNA
10 5 (0.29%) GCIH
11 4 (0.24%) CCIE
11 4 (0.24%) Microsoft Certification
11 4 (0.24%) Security Cleared
12 3 (0.18%) Numerate Degree
12 3 (0.18%) PMI Certification
13 2 (0.12%) (ISC)2 CCSP
Quality Assurance & Compliance
1 94 (5.54%) QA
2 79 (4.66%) Actionable Recommendations
3 64 (3.77%) Data Quality
4 21 (1.24%) PMO
5 17 (1.00%) Accessibility
6 12 (0.71%) GMP
7 6 (0.35%) ISO/IEC 27001
7 6 (0.35%) SLA
8 4 (0.24%) COBIT
8 4 (0.24%) GDPR
8 4 (0.24%) NIST
9 3 (0.18%) Cyber Essentials
10 2 (0.12%) Cyber Essentials PLUS
10 2 (0.12%) NCSC
11 1 (0.059%) IFRS
11 1 (0.059%) ISO 22301
System Software
1 238 (14.03%) Docker
2 62 (3.66%) Active Directory
3 31 (1.83%) VMware Infrastructure
4 25 (1.47%) vSphere
5 18 (1.06%) Apache ZooKeeper
6 17 (1.00%) HDFS
7 16 (0.94%) GlusterFS
8 9 (0.53%) XenApp
9 8 (0.47%) XenDesktop
10 7 (0.41%) DFS Replication
11 4 (0.24%) Hyper-V
12 2 (0.12%) Apache Flume
12 2 (0.12%) Firmware
12 2 (0.12%) Virtual Desktop
13 1 (0.059%) KVM
Systems Management
1 158 (9.32%) Kubernetes
2 79 (4.66%) Terraform
3 51 (3.01%) Ansible
4 31 (1.83%) Grafana
4 31 (1.83%) Puppet
5 29 (1.71%) Prometheus
6 22 (1.30%) Kibana
7 21 (1.24%) SCCM
8 19 (1.12%) Microsoft Intune
9 17 (1.00%) Hadoop YARN
9 17 (1.00%) Oozie
9 17 (1.00%) Packer
10 14 (0.83%) Graphite
10 14 (0.83%) StatsD
11 12 (0.71%) logstash
12 9 (0.53%) Rancher
13 7 (0.41%) Active Directory Federation Services
14 6 (0.35%) Opscode Chef
15 5 (0.29%) CSIRT
16 3 (0.18%) Single Sign-On
Vendors
1 355 (20.93%) Google
2 211 (12.44%) Microsoft
3 77 (4.54%) Marin
4 58 (3.42%) Facebook
5 38 (2.24%) Adobe
6 36 (2.12%) VMware
7 34 (2.00%) Cisco
8 33 (1.95%) Oracle
9 32 (1.89%) Salesforce.com
9 32 (1.89%) Twitter
10 31 (1.83%) F5
11 27 (1.59%) Red Hat
12 26 (1.53%) Apple
13 19 (1.12%) IBM
14 18 (1.06%) Crimson Hexagon
15 16 (0.94%) Juniper
16 14 (0.83%) PagerDuty
17 13 (0.77%) SAP
17 13 (0.77%) YouTube
18 11 (0.65%) MuleSoft