Hybrid/Remote Social Media Job Trends

Social Media
UK > Work from Home

The table below looks at the prevalence of the term Social Media in remote or hybrid work. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 20 May 2026, comparing them to the same period in the previous two years.

6 months to
20 May 2026
Same period 2025 Same period 2024
Rank 98 214 176
Rank change year-on-year +116 -38 +245
Permanent jobs citing Social Media 469 250 591
As % of all permanent jobs with remote/hybrid work options 2.50% 1.66% 1.81%
As % of the Miscellaneous category 7.34% 3.61% 5.00%
Number of salaries quoted 85 84 329
10th Percentile £29,100 £27,500 £24,250
25th Percentile £31,250 £31,250 £28,000
Median annual salary (50th Percentile) £40,504 £40,000 £39,500
Median % change year-on-year +1.26% +1.27% -28.53%
75th Percentile £55,000 £50,000 £50,000
90th Percentile £86,500 £57,000 £62,500
UK median annual salary £39,000 £38,325 £38,000
% change year-on-year +1.76% +0.86% -15.56%

All Generic Skills
Work from Home

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring generic IT skills.

Permanent vacancies with a requirement for generic IT skills 6,390 6,919 11,814
As % of all permanent jobs with a WFH option 34.00% 45.83% 36.27%
Number of salaries quoted 4,030 3,595 9,286
10th Percentile £35,000 £32,500 £32,500
25th Percentile £45,000 £46,250 £42,500
Median annual salary (50th Percentile) £61,500 £62,500 £59,526
Median % change year-on-year -1.60% +5.00% -8.42%
75th Percentile £81,250 £87,500 £80,000
90th Percentile £100,000 £122,500 £102,500
UK median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -15.38%

Social Media
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Social Media and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Social Media job vacancy trend for remote/hybrid jobs

Social Media
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Social Media.

Salary distribution trend for jobs with remote/hybrid work options citing Social Media

Social Media
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Social Media over the 6 months to 20 May 2026.

Social Media salary histogram for jobs with remote/hybrid work options

Social Media
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 17 (3.62%) CMS
2 14 (2.99%) Adobe Experience Manager
3 12 (2.56%) WordPress
4 8 (1.71%) SharePoint
5 6 (1.28%) Apache Airflow
5 6 (1.28%) Apache Spark
6 4 (0.85%) Drupal
7 2 (0.43%) Microsoft Exchange
8 1 (0.21%) Confluence
8 1 (0.21%) Umbraco
Applications
1 69 (14.71%) Adobe Creative Suite
2 30 (6.40%) UserZoom
3 26 (5.54%) Microsoft Office
4 21 (4.48%) Microsoft Excel
5 11 (2.35%) Photoshop
6 10 (2.13%) InDesign
7 9 (1.92%) Adobe Illustrator
8 8 (1.71%) Notion
9 6 (1.28%) Microsoft PowerPoint
10 3 (0.64%) Adobe After Effects
11 2 (0.43%) Adobe Premiere
12 1 (0.21%) CapCut
12 1 (0.21%) Spreadsheet
12 1 (0.21%) Trello
Business Applications
1 39 (8.32%) Workfront
2 34 (7.25%) Adobe Campaign
3 12 (2.56%) Oracle Procure-to-Pay
4 3 (0.64%) Raiser’s Edge
5 1 (0.21%) Salesforce CRM
Cloud Services
1 152 (32.41%) Adobe Analytics
2 55 (11.73%) Figma
3 53 (11.30%) iPaaS
4 30 (6.40%) Contentsquare
5 23 (4.90%) Canva
6 17 (3.62%) AWS
6 17 (3.62%) GCP
7 16 (3.41%) SaaS
8 14 (2.99%) Azure
8 14 (2.99%) Power Platform
9 12 (2.56%) Asana
9 12 (2.56%) Sprout Social
10 8 (1.71%) Slack
11 7 (1.49%) Google Analytics
11 7 (1.49%) Microsoft 365
12 6 (1.28%) Azure AI
12 6 (1.28%) Azure DevOps
12 6 (1.28%) Cloud Composer
12 6 (1.28%) dbt
12 6 (1.28%) Entra ID
Communications & Networking
1 313 (66.74%) Broadband
2 13 (2.77%) Wi-Fi
3 12 (2.56%) MPLS
4 11 (2.35%) 4G
4 11 (2.35%) BGP
4 11 (2.35%) Cisco IOS
4 11 (2.35%) Ethernet VPN
4 11 (2.35%) IOS XR
5 10 (2.13%) Ethernet
6 5 (1.07%) VoIP
7 4 (0.85%) NGN
7 4 (0.85%) WAN
8 3 (0.64%) LAN
9 2 (0.43%) Internet
9 2 (0.43%) SD-WAN
9 2 (0.43%) VLAN
10 1 (0.21%) VPN
Database & Business Intelligence
1 63 (13.43%) Metadata
2 14 (2.99%) Power BI
3 13 (2.77%) Tableau
4 12 (2.56%) Data Lake
4 12 (2.56%) SAP BW
5 7 (1.49%) MongoDB
6 6 (1.28%) Azure SQL Database
6 6 (1.28%) BigQuery
7 1 (0.21%) Amazon Redshift
7 1 (0.21%) DynamoDB
7 1 (0.21%) Pinecone
7 1 (0.21%) PostgreSQL
7 1 (0.21%) SQLPlus
Development Applications
1 12 (2.56%) Git
General
1 181 (38.59%) Marketing
2 162 (34.54%) Games
3 129 (27.51%) Social Skills
4 49 (10.45%) Organisational Skills
5 42 (8.96%) Inclusion and Diversity
6 31 (6.61%) Finance
7 24 (5.12%) Advertising
8 22 (4.69%) Analytical Skills
8 22 (4.69%) Telecoms
9 19 (4.05%) Multimedia
10 18 (3.84%) Publishing
11 15 (3.20%) Legal
12 13 (2.77%) Presentation Skills
13 10 (2.13%) Law
13 10 (2.13%) Public Sector
14 8 (1.71%) Automotive
14 8 (1.71%) Retail
15 7 (1.49%) Brand Awareness
15 7 (1.49%) Public Speaking
16 4 (0.85%) Influencing Skills
Job Titles
1 116 (24.73%) Lead
2 61 (13.01%) Designer
3 60 (12.79%) Senior
4 49 (10.45%) Lead Designer
5 43 (9.17%) Product Owner
6 36 (7.68%) Campaign Manager
6 36 (7.68%) Digital Designer
6 36 (7.68%) Senior Manager
7 35 (7.46%) Product Manager
8 17 (3.62%) Development Manager
8 17 (3.62%) Social Media Executive
9 16 (3.41%) Senior Campaign Manager
10 15 (3.20%) User Researcher
11 14 (2.99%) Lead UX Designer
11 14 (2.99%) Marketing Manager
11 14 (2.99%) Systems Manager
11 14 (2.99%) UX Designer
12 13 (2.77%) Coordinator
12 13 (2.77%) Digital User Researcher
13 12 (2.56%) Analyst
Libraries, Frameworks & Software Standards
1 12 (2.56%) Oracle Fusion
2 11 (2.35%) Jinja
2 11 (2.35%) NETCONF
2 11 (2.35%) YANG
3 6 (1.28%) .NET
3 6 (1.28%) .NET Core
3 6 (1.28%) ASP.NET
3 6 (1.28%) ASP.NET Core
3 6 (1.28%) Blazor
3 6 (1.28%) HTML
3 6 (1.28%) Kafka
3 6 (1.28%) ML.NET
3 6 (1.28%) React
3 6 (1.28%) RESTful
4 5 (1.07%) CSS
5 1 (0.21%) EDI
5 1 (0.21%) Keras
5 1 (0.21%) NumPy
5 1 (0.21%) PyTorch
5 1 (0.21%) scikit-learn
Miscellaneous
1 90 (19.19%) Product Ownership
2 89 (18.98%) Marketing Technology
2 89 (18.98%) Over-the-Top Content
3 27 (5.76%) Web Conferencing
4 22 (4.69%) Self-Motivation
5 18 (3.84%) Data Structures
6 15 (3.20%) Video Editing
7 14 (2.99%) Blog
8 12 (2.56%) Graphic Design
8 12 (2.56%) Podcast
9 6 (1.28%) Anti-Piracy
9 6 (1.28%) BBC
9 6 (1.28%) Educational Technology
10 5 (1.07%) Analytical Mindset
10 5 (1.07%) Onboarding
11 4 (0.85%) Management Information System
12 3 (0.64%) Driving Licence
12 3 (0.64%) Learning Management System
13 2 (0.43%) Algorithms
14 1 (0.21%) Digital Media
Operating Systems
1 10 (2.13%) Windows
2 3 (0.64%) Windows 10
Processes & Methodologies
1 250 (53.30%) Roadmaps
2 246 (52.45%) Customer Experience
3 235 (50.11%) Agile
3 235 (50.11%) Analytics
4 197 (42.00%) AI
5 170 (36.25%) Storytelling
6 155 (33.05%) Product Roadmap
7 152 (32.41%) Digital Customer Experience
7 152 (32.41%) User-Centered Design (UCD)
8 151 (32.20%) User Research
9 117 (24.95%) Digital Marketing
10 113 (24.09%) Decision-Making
11 91 (19.40%) Product Vision
12 89 (18.98%) Personalization
12 89 (18.98%) User Stories
12 89 (18.98%) Workshop Facilitation
13 88 (18.76%) Ideation Sessions
13 88 (18.76%) Product Backlog
13 88 (18.76%) Product Requirements
13 88 (18.76%) Sprint Planning
Programming Languages
1 21 (4.48%) Python
2 13 (2.77%) SQL
3 7 (1.49%) C++
3 7 (1.49%) Java
3 7 (1.49%) JavaScript
4 6 (1.28%) C#
4 6 (1.28%) Scala
5 3 (0.64%) C
6 2 (0.43%) R
Qualifications
1 24 (5.12%) Degree
2 16 (3.41%) DBS Check
3 2 (0.43%) CCNA
3 2 (0.43%) Cisco Certification
3 2 (0.43%) Master's Degree
3 2 (0.43%) MCSA
3 2 (0.43%) Microsoft Certification
4 1 (0.21%) ACCA
4 1 (0.21%) CIMA
Quality Assurance & Compliance
1 163 (34.75%) Accessibility
2 33 (7.04%) WCAG
3 9 (1.92%) QA
4 7 (1.49%) GDPR
5 6 (1.28%) Data Quality
6 4 (0.85%) PERC
7 3 (0.64%) Actionable Recommendations
8 1 (0.21%) California Consumer Privacy Act
8 1 (0.21%) COSHH
8 1 (0.21%) Cyber Essentials
System Software
1 4 (0.85%) Active Directory
2 1 (0.21%) Docker
Systems Management
1 6 (1.28%) Jamf Pro
1 6 (1.28%) Microsoft Intune
2 2 (0.43%) PaperCut
3 1 (0.21%) Kubernetes
Vendors
1 273 (58.21%) Adobe
2 29 (6.18%) Microsoft
3 24 (5.12%) Google
4 19 (4.05%) Instagram
5 15 (3.20%) Cisco
5 15 (3.20%) Facebook
6 14 (2.99%) SAP
7 12 (2.56%) Hootsuite
7 12 (2.56%) Oracle
8 11 (2.35%) Wrike
9 10 (2.13%) HubSpot
10 9 (1.92%) Apple
10 9 (1.92%) Salesforce
11 6 (1.28%) Pardot
11 6 (1.28%) Sony
11 6 (1.28%) Yahoo!
12 5 (1.07%) Marketo
13 4 (0.85%) Meraki
13 4 (0.85%) Sage
14 3 (0.64%) Salesforce Marketing Cloud