Period
to

The table below looks at the prevalence of the term Social Media in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 3 July 2022 with a comparison to the same period over the previous 2 years.

Social Media
UK > Work from Home
6 months to
3 Jul 2022
Same period 2021 Same period 2020
Rank 291 344 262
Rank change year-on-year +53 -82 +22
Permanent jobs citing Social Media 964 298 45
As % of all permanent jobs with a WFH option 1.22% 0.79% 0.50%
As % of the Miscellaneous category 2.66% 2.06% 1.33%
Number of salaries quoted 467 171 37
10th Percentile £27,500 £25,000 £30,000
25th Percentile £42,500 £31,250 £37,500
Median annual salary (50th Percentile) £60,000 £50,000 £60,000
Median % change year-on-year +20.00% -16.67% +9.09%
75th Percentile £87,500 £65,000 £95,000
90th Percentile £95,500 £92,500 £144,000
UK median annual salary £55,000 £48,587 £52,500
% change year-on-year +13.20% -7.45% +23.53%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for generic IT skills.

All Generic Skills
Work from Home
Permanent vacancies with a requirement for generic IT skills 36,196 14,500 3,372
As % of all permanent jobs with a WFH option 45.66% 38.58% 37.62%
Number of salaries quoted 17,502 10,389 2,803
10th Percentile £37,500 £33,750 £35,750
25th Percentile £46,750 £42,500 £43,250
Median annual salary (50th Percentile) £62,500 £57,500 £57,500
Median % change year-on-year +8.70% - -4.17%
75th Percentile £83,125 £76,250 £75,000
90th Percentile £100,000 £91,250 £90,000
UK median annual salary £61,000 £57,500 £55,000
% change year-on-year +6.09% +4.55% +0.26%

Social Media
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Social Media as a proportion of all IT jobs advertised.

Social Media trend for jobs with a WFH option

Social Media
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Social Media.

Social Media salary trend for jobs with a WFH option

Social Media
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Social Media over the 6 months to 3 July 2022.

Social Media salary histogram for jobs with a WFH option

For the 6 months to 3 July 2022, Social Media job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Social Media.

1 370 (38.38%) Marketing
2 330 (34.23%) Agile
3 251 (26.04%) Java
4 231 (23.96%) AWS
5 225 (23.34%) PostgreSQL
6 214 (22.20%) Social Skills
7 213 (22.10%) Inclusion and Diversity
8 205 (21.27%) Kubernetes
9 202 (20.95%) Analytics
10 187 (19.40%) Git (software)
11 186 (19.29%) Redis
11 186 (19.29%) Collaborative Working
12 180 (18.67%) Problem-Solving
13 176 (18.26%) Spring
14 174 (18.05%) Python
15 173 (17.95%) Kafka
15 173 (17.95%) Twitter
16 167 (17.32%) Big Data
17 163 (16.91%) Apache Solr
17 163 (16.91%) JavaScript
18 156 (16.18%) User Experience
19 152 (15.77%) Broadband
20 135 (14.00%) Degree
21 130 (13.49%) Self-Motivation
22 128 (13.28%) Analytical Skills
22 128 (13.28%) Docker
23 121 (12.55%) Data Pipeline
24 120 (12.45%) Data Engineering
24 120 (12.45%) Software Engineering
25 118 (12.24%) React

Social Media
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 163 (16.91%) Apache Solr
2 36 (3.73%) CMS
3 26 (2.70%) OpenStack
4 15 (1.56%) SharePoint
5 14 (1.45%) Drupal
6 13 (1.35%) Apache
6 13 (1.35%) Confluence
7 12 (1.24%) WordPress
8 11 (1.14%) Apache Airflow
9 9 (0.93%) Cloud Foundry
10 1 (0.10%) Apache Spark
10 1 (0.10%) Camunda
10 1 (0.10%) Joomla!
10 1 (0.10%) Jupyter
10 1 (0.10%) Oracle SOA Suite
Applications
1 75 (7.78%) Microsoft Excel
2 47 (4.88%) Microsoft PowerPoint
3 44 (4.56%) Adobe Creative Suite
4 39 (4.05%) Microsoft Office
5 30 (3.11%) Photoshop
6 15 (1.56%) Adobe After Effects
6 15 (1.56%) Adobe Illustrator
7 10 (1.04%) Sketch
8 9 (0.93%) InVision
9 7 (0.73%) Adobe Premiere
10 6 (0.62%) Adobe XD
10 6 (0.62%) InDesign
11 4 (0.41%) Chatbot
11 4 (0.41%) InfoPath
12 2 (0.21%) Microsoft Project
12 2 (0.21%) MS Visio
13 1 (0.10%) Acrobat
Business Applications
1 20 (2.07%) Dynamics CRM
2 16 (1.66%) Shopify
3 2 (0.21%) SAP ERP
3 2 (0.21%) SAP S/4HANA
4 1 (0.10%) BambooHR
4 1 (0.10%) Magento
Cloud Services
1 231 (23.96%) AWS
2 69 (7.16%) Figma
3 63 (6.54%) Azure
4 62 (6.43%) SaaS
4 62 (6.43%) Slack
5 55 (5.71%) GitHub
6 52 (5.39%) Google Workspace
7 48 (4.98%) GCP
8 46 (4.77%) Google Analytics
9 41 (4.25%) GitHub Actions
10 40 (4.15%) Serverless
11 33 (3.42%) AWS CloudFormation
12 23 (2.39%) Amazon S3
13 22 (2.28%) Amazon ECS
13 22 (2.28%) Azure Functions
14 21 (2.18%) Amazon EC2
15 20 (2.07%) Amazon EKS
15 20 (2.07%) Azure Pipelines
16 17 (1.76%) AWS Fargate
16 17 (1.76%) AWS Lambda
Communications & Networking
1 152 (15.77%) Broadband
2 21 (2.18%) Internet
3 20 (2.07%) DKIM
3 20 (2.07%) DMARC
3 20 (2.07%) DNS
4 11 (1.14%) 4G
5 10 (1.04%) 3G
6 9 (0.93%) Multicast
7 8 (0.83%) Intranet
8 7 (0.73%) Wireless
9 6 (0.62%) PPP
10 4 (0.41%) HTTP
10 4 (0.41%) Wi-Fi
11 1 (0.10%) 5G
11 1 (0.10%) SMS
11 1 (0.10%) TCP/IP
Database & Business Intelligence
1 225 (23.34%) PostgreSQL
2 186 (19.29%) Redis
3 167 (17.32%) Big Data
4 64 (6.64%) Relational Database
5 53 (5.50%) NoSQL
6 52 (5.39%) Elasticsearch
6 52 (5.39%) MySQL
7 33 (3.42%) SQL Server
8 26 (2.70%) InfluxDB
9 21 (2.18%) Amazon RDS
10 18 (1.87%) DynamoDB
11 14 (1.45%) BigQuery
11 14 (1.45%) MongoDB
12 12 (1.24%) Power BI
13 11 (1.14%) Data Warehouse
13 11 (1.14%) HBase
14 6 (0.62%) PowerPivot
15 5 (0.52%) Azure SQL Database
15 5 (0.52%) Power Query
16 4 (0.41%) Spatial Data
Development Applications
1 187 (19.40%) Git (software)
2 115 (11.93%) Jenkins
3 46 (4.77%) JIRA
4 22 (2.28%) TeamCity
5 15 (1.56%) Bazaar
5 15 (1.56%) Subversion
6 14 (1.45%) webpack
7 13 (1.35%) WaveMaker
8 12 (1.24%) gulp
8 12 (1.24%) Maven
9 11 (1.14%) git-flow
10 10 (1.04%) Selenium
11 8 (0.83%) Cypress.io
11 8 (0.83%) Travis CI
12 7 (0.73%) Cucumber
12 7 (0.73%) GitLab
13 6 (0.62%) Visual Studio
14 5 (0.52%) Bitbucket
14 5 (0.52%) Octopus Deploy
14 5 (0.52%) Postman
General
1 370 (38.38%) Marketing
2 214 (22.20%) Social Skills
3 213 (22.10%) Inclusion and Diversity
4 128 (13.28%) Analytical Skills
5 108 (11.20%) Finance
6 86 (8.92%) Games
7 60 (6.22%) Law
8 58 (6.02%) Advertising
9 48 (4.98%) Legal
10 45 (4.67%) Presentation Skills
11 37 (3.84%) Retail
12 33 (3.42%) Telecoms
13 32 (3.32%) Publishing
14 31 (3.22%) Banking
15 24 (2.49%) Public Sector
16 23 (2.39%) Influencing Skills
17 18 (1.87%) Brand Awareness
18 14 (1.45%) Organisational Skills
19 11 (1.14%) Manufacturing
19 11 (1.14%) Pharmaceutical
Job Titles
1 322 (33.40%) Developer
2 192 (19.92%) Senior Developer
3 174 (18.05%) Java Developer
4 141 (14.63%) Senior Java Developer
5 93 (9.65%) Analyst
6 74 (7.68%) Software Engineer
7 54 (5.60%) Designer
8 35 (3.63%) Senior Software Engineer
9 26 (2.70%) Full Stack Developer
10 25 (2.59%) Consultant
10 25 (2.59%) Graduate
10 25 (2.59%) Marketing Manager
11 23 (2.39%) Recruitment Consultant
12 22 (2.28%) React Developer
13 20 (2.07%) C# Developer
14 19 (1.97%) Architect
14 19 (1.97%) Data Engineer
14 19 (1.97%) Graduate Analyst
15 18 (1.87%) Security Analyst
15 18 (1.87%) Trainee
Libraries, Frameworks & Software Standards
1 176 (18.26%) Spring
2 173 (17.95%) Kafka
3 118 (12.24%) React
4 91 (9.44%) HTML
5 82 (8.51%) CSS
6 72 (7.47%) Node.js
7 67 (6.95%) .NET
8 56 (5.81%) REST
9 50 (5.19%) GraphQL
10 46 (4.77%) RESTful
11 45 (4.67%) Ruby on Rails
12 40 (4.15%) React Native
13 37 (3.84%) AngularJS
14 33 (3.42%) ASP.NET
15 28 (2.90%) JSON
16 27 (2.80%) Vue.js
17 26 (2.70%) Elastic Stack
18 25 (2.59%) HTML5
18 25 (2.59%) XML
19 17 (1.76%) CSS3
Miscellaneous
1 156 (16.18%) User Experience
2 130 (13.49%) Self-Motivation
3 76 (7.88%) Blog
4 67 (6.95%) Mobile App
5 56 (5.81%) Cyberattack
6 54 (5.60%) Smartphone
7 37 (3.84%) Cyber Defence
7 37 (3.84%) Linux Command Line
8 26 (2.70%) Replication
9 25 (2.59%) Digital Media
9 25 (2.59%) Over-the-Top Content
10 23 (2.39%) IoT
11 19 (1.97%) Video Conferencing
12 18 (1.87%) Blockchain
13 15 (1.56%) Management Information System
14 14 (1.45%) Podcast
14 14 (1.45%) Xbox
15 13 (1.35%) Graphic Design
16 12 (1.24%) Analytical Mindset
17 11 (1.14%) Legacy Systems
Operating Systems
1 90 (9.34%) Linux
2 62 (6.43%) Android
3 60 (6.22%) Apple iOS
4 26 (2.70%) Windows
5 15 (1.56%) Unix
5 15 (1.56%) Windows Server
6 13 (1.35%) CentOS
7 12 (1.24%) Mac OS
8 2 (0.21%) Red Hat Enterprise Linux
8 2 (0.21%) Ubuntu
9 1 (0.10%) Windows 10
Processes & Methodologies
1 330 (34.23%) Agile
2 202 (20.95%) Analytics
3 186 (19.29%) Collaborative Working
4 180 (18.67%) Problem-Solving
5 121 (12.55%) Data Pipeline
6 120 (12.45%) Data Engineering
6 120 (12.45%) Software Engineering
7 116 (12.03%) Continuous Integration
8 110 (11.41%) DevOps
9 102 (10.58%) Test Automation
10 99 (10.27%) Coaching
11 93 (9.65%) Data Science
12 92 (9.54%) Computer Science
13 87 (9.02%) UX Design
14 83 (8.61%) Scrum
15 76 (7.88%) Mentoring
16 74 (7.68%) CRM
17 68 (7.05%) E-Commerce
18 67 (6.95%) TDD
19 66 (6.85%) Data Privacy
Programming Languages
1 251 (26.04%) Java
2 174 (18.05%) Python
3 163 (16.91%) JavaScript
4 99 (10.27%) SQL
5 60 (6.22%) TypeScript
6 56 (5.81%) C#
7 54 (5.60%) Bash
8 51 (5.29%) Ruby
9 44 (4.56%) Go
10 42 (4.36%) C
11 40 (4.15%) PHP
12 28 (2.90%) Scala
13 26 (2.70%) C++
14 21 (2.18%) Rust
15 17 (1.76%) Perl
16 15 (1.56%) VB.NET
17 14 (1.45%) Kotlin
18 11 (1.14%) Shell Script
18 11 (1.14%) Solidity
19 10 (1.04%) ES6
Qualifications
1 135 (14.00%) Degree
2 48 (4.98%) Computer Science Degree
3 18 (1.87%) Security Cleared
4 11 (1.14%) CCA
5 8 (0.83%) AWS Certification
5 8 (0.83%) Master's Degree
6 6 (0.62%) CISA
6 6 (0.62%) CISM
6 6 (0.62%) CISSP
6 6 (0.62%) PMI Certification
7 5 (0.52%) CompTIA Security+
7 5 (0.52%) GIAC
7 5 (0.52%) PhD
8 4 (0.41%) SC Cleared
9 2 (0.21%) (ISC)2 CCSP
9 2 (0.21%) BPSS Clearance
9 2 (0.21%) Cisco Certification
10 1 (0.10%) DBS Check
Quality Assurance & Compliance
1 75 (7.78%) QA
2 21 (2.18%) Accessibility
3 16 (1.66%) GDPR
4 10 (1.04%) NIST
5 8 (0.83%) SOC 2
6 6 (0.62%) PMO
7 5 (0.52%) GRC
8 4 (0.41%) Sarbanes-Oxley
9 2 (0.21%) Data Quality
9 2 (0.21%) GxP
10 1 (0.10%) RosettaNet
10 1 (0.10%) SLA
System Software
1 128 (13.28%) Docker
2 39 (4.05%) Apache ZooKeeper
3 27 (2.80%) VMware Infrastructure
4 15 (1.56%) Active Directory
4 15 (1.56%) KVM
4 15 (1.56%) VMware ESXi
4 15 (1.56%) Xen
5 9 (0.93%) Virtual Machines
Systems Management
1 205 (21.27%) Kubernetes
2 35 (3.63%) Ansible
3 29 (3.01%) Grafana
4 22 (2.28%) Puppet
5 21 (2.18%) Opscode Chef
6 20 (2.07%) Kibana
7 15 (1.56%) logstash
8 11 (1.14%) Microsoft Intune
9 10 (1.04%) Terraform
10 4 (0.41%) Prometheus
11 1 (0.10%) Kubeflow
Vendors
1 173 (17.95%) Twitter
2 109 (11.31%) Microsoft
3 77 (7.99%) Google
4 72 (7.47%) Adobe
5 52 (5.39%) Brandwatch
6 47 (4.88%) Instagram
7 43 (4.46%) Facebook
8 37 (3.84%) Perforce
9 34 (3.53%) YouTube
10 32 (3.32%) TikTok
11 31 (3.22%) Salesforce.com
12 27 (2.80%) VMware
13 21 (2.18%) Pinterest
14 15 (1.56%) ServiceNow
15 13 (1.35%) HubSpot
15 13 (1.35%) Snapchat
16 12 (1.24%) Splunk
17 11 (1.14%) Mercator
18 10 (1.04%) Freshdesk
18 10 (1.04%) MobileIron