Period
to 26 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for SMS skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SMS over the 6 months to 26 October 2020 with a comparison to the same period in the previous 2 years.

Short Message Service (SMS)
UK
6 months to
26 Oct 2020
Same period 2019 Same period 2018
Rank 677 971 626
Rank change year-on-year +294 -345 -13
Permanent jobs citing SMS 31 102 647
As % of all permanent jobs advertised in the UK 0.063% 0.075% 0.39%
As % of the Communications & Networking category 0.41% 0.48% 2.65%
Number of salaries quoted 25 50 625
Median annual salary £62,500 £51,250 £40,000
Median salary % change year-on-year +21.95% +28.13% -
10th Percentile £37,500 £28,275 £22,000
90th Percentile £81,000 £82,750 £62,500
UK excluding London median annual salary £52,500 £47,500 £37,500
% change year-on-year +10.53% +26.67% -

SMS is in the Communications and Computer Networking category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for communications or computer networking skills.

All Communications and Computer Networking Skills
UK
Permanent vacancies with a requirement for communications or computer networking skills 7,523 21,148 24,447
As % of all permanent IT jobs advertised in the UK 15.26% 15.55% 14.84%
Number of salaries quoted 6,011 16,282 19,312
Median annual salary £50,500 £46,000 £47,500
Median salary % change year-on-year +9.78% -3.16% +5.56%
10th Percentile £29,500 £25,750 £25,750
90th Percentile £81,250 £77,500 £75,000
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

SMS
Job Vacancy Trend

Job postings citing SMS as a proportion of all IT jobs advertised.

Job vacancy trend for SMS in the UK

SMS
Salary Trend

3-month moving average salary quoted in jobs citing SMS.

Salary trend for SMS in the UK

SMS
Salary Histogram

Salary distribution for jobs citing SMS over the 6 months to 26 October 2020.

Salary histogram for SMS in the UK

SMS
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SMS within the UK over the 6 months to 26 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +319 30 £62,500 +21.95% 17
London +247 19 £62,500 -7.41% 5
UK excluding London +250 10 £52,500 +10.53% 15
South East +213 5 £43,750 -45.31% 6
North of England +174 3 £77,500 +63.16% 2
Yorkshire +128 3 £77,500 +138.46%
South West +124 2 £70,000 - 2

For the 6 months to 26 October 2020, IT jobs citing SMS also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SMS.

1 18 (58.06%) Marketing
2 16 (51.61%) Analytics
3 15 (48.39%) CRM
4 11 (35.48%) HTML
5 9 (29.03%) Salesforce.com
5 9 (29.03%) Salesforce Marketing Cloud
6 8 (25.81%) CSS
7 7 (22.58%) Customer Engagement
8 6 (19.35%) Email Marketing
8 6 (19.35%) E-Commerce
8 6 (19.35%) SQL
8 6 (19.35%) Kalman Filter
8 6 (19.35%) Analytical Skills
8 6 (19.35%) AWS
8 6 (19.35%) Marketing Automation
8 6 (19.35%) A/B Testing
9 5 (16.13%) Strategic Roadmap
9 5 (16.13%) Test Strategy
9 5 (16.13%) Azure
9 5 (16.13%) Data Analytics
9 5 (16.13%) Business Intelligence
9 5 (16.13%) Middleware
9 5 (16.13%) Telecoms
9 5 (16.13%) Data Extraction
9 5 (16.13%) Degree
9 5 (16.13%) Retail
10 4 (12.90%) User Acceptance Testing
10 4 (12.90%) QA
10 4 (12.90%) Strategic Thinking
11 3 (9.68%) Personalization

SMS
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.23%) CMS
1 1 (3.23%) SilverStripe
1 1 (3.23%) WordPress
Applications
1 3 (9.68%) Chatbot
2 2 (6.45%) Adobe Illustrator
2 2 (6.45%) Photoshop
Business Applications
1 2 (6.45%) Shopify
2 1 (3.23%) Magento
2 1 (3.23%) Social Studio
Cloud Services
1 6 (19.35%) AWS
2 5 (16.13%) Azure
3 3 (9.68%) Google Analytics
4 2 (6.45%) Salesforce Service Cloud
4 2 (6.45%) Trello
Communications & Networking
1 3 (9.68%) INAP
1 3 (9.68%) Intelligent Network
1 3 (9.68%) SIGTRAN
1 3 (9.68%) SS7
1 3 (9.68%) Wireshark
2 2 (6.45%) Diameter Protocol
2 2 (6.45%) Internet
3 1 (3.23%) DNS
3 1 (3.23%) SMTP
3 1 (3.23%) VoIP
Database & Business Intelligence
1 1 (3.23%) MySQL
1 1 (3.23%) Redis
Development Applications
1 2 (6.45%) JIRA
General
1 18 (58.06%) Marketing
2 5 (16.13%) Retail
2 5 (16.13%) Telecoms
3 1 (3.23%) Advertising
3 1 (3.23%) Aerospace
3 1 (3.23%) Automotive
Job Titles
1 5 (16.13%) CRM Manager
1 5 (16.13%) Fraud Manager
1 5 (16.13%) Senior Manager
2 4 (12.90%) Head of Analytics
3 3 (9.68%) Consultant
3 3 (9.68%) Marketing Manager
3 3 (9.68%) Product Owner
3 3 (9.68%) Test Leader
4 2 (6.45%) Cloud Consultant
4 2 (6.45%) Developer
4 2 (6.45%) Marketing Consultant
4 2 (6.45%) Salesforce Consultant
5 1 (3.23%) AWS Developer
5 1 (3.23%) Email Marketing Specialist
5 1 (3.23%) Head of CRM
5 1 (3.23%) Java Developer
5 1 (3.23%) Marketing Specialist
5 1 (3.23%) Senior Developer
5 1 (3.23%) Senior Java Developer
5 1 (3.23%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (35.48%) HTML
2 8 (25.81%) CSS
3 5 (16.13%) Middleware
4 1 (3.23%) REST
4 1 (3.23%) Spring
4 1 (3.23%) Spring Boot
4 1 (3.23%) Spring Cloud
Miscellaneous
1 6 (19.35%) Analytical Skills
2 3 (9.68%) IVR
2 3 (9.68%) User Experience
3 1 (3.23%) e-Learning
3 1 (3.23%) Self-Motivation
Processes & Methodologies
1 16 (51.61%) Analytics
2 15 (48.39%) CRM
3 7 (22.58%) Customer Engagement
4 6 (19.35%) A/B Testing
4 6 (19.35%) E-Commerce
4 6 (19.35%) Email Marketing
4 6 (19.35%) Kalman Filter
4 6 (19.35%) Marketing Automation
5 5 (16.13%) Business Intelligence
5 5 (16.13%) Data Analytics
5 5 (16.13%) Data Extraction
5 5 (16.13%) Strategic Roadmap
5 5 (16.13%) Test Strategy
6 4 (12.90%) Strategic Thinking
6 4 (12.90%) User Acceptance Testing
7 3 (9.68%) Conversational UI
7 3 (9.68%) Digital Marketing
7 3 (9.68%) Personalization
7 3 (9.68%) Stakeholder Management
7 3 (9.68%) Test Scripting
Programming Languages
1 6 (19.35%) SQL
2 3 (9.68%) JavaScript
3 2 (6.45%) C
3 2 (6.45%) Java
3 2 (6.45%) PHP
4 1 (3.23%) C++
Qualifications
1 5 (16.13%) Degree
2 1 (3.23%) Security Cleared
Quality Assurance & Compliance
1 4 (12.90%) QA
2 1 (3.23%) GDPR
Vendors
1 9 (29.03%) Salesforce Marketing Cloud
1 9 (29.03%) Salesforce.com
2 3 (9.68%) Google
2 3 (9.68%) Nokia
3 1 (3.23%) Cognos
3 1 (3.23%) HubSpot