Period
to 25 July 2021

The following table provides summary statistics for permanent job vacancies with a requirement for SMS skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SMS over the 6 months to 25 July 2021 with a comparison to the same period in the previous 2 years.

Short Message Service (SMS)
UK
6 months to
25 Jul 2021
Same period 2020 Same period 2019
Rank 855 753 991
Rank change year-on-year -102 +238 -473
Permanent jobs citing SMS 138 52 119
As % of all permanent jobs advertised in the UK 0.12% 0.073% 0.083%
As % of the Communications & Networking category 0.95% 0.48% 0.53%
Number of salaries quoted 58 41 57
10th Percentile £30,175 £31,250 £35,000
25th Percentile £48,000 £37,000 £38,750
Median annual salary (50th Percentile) £52,500 £50,000 £50,000
Median % change year-on-year +5.00% - +25.00%
75th Percentile £92,500 £63,750 £70,000
90th Percentile £95,375 £68,250 £85,500
UK excluding London median annual salary £48,000 £40,000 £47,500
% change year-on-year +20.00% -15.79% +26.67%

SMS is in the Communications and Computer Networking category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for communications or computer networking skills.

All Communications and Computer Networking Skills
UK
Permanent vacancies with a requirement for communications or computer networking skills 14,505 10,800 22,496
As % of all permanent IT jobs advertised in the UK 12.90% 15.26% 15.60%
Number of salaries quoted 10,111 8,633 17,198
10th Percentile £28,000 £28,266 £25,750
25th Percentile £37,000 £36,250 £33,000
Median annual salary (50th Percentile) £50,000 £50,000 £45,262
Median % change year-on-year - +10.47% -2.66%
75th Percentile £67,500 £66,250 £62,500
90th Percentile £82,500 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

SMS
Job Vacancy Trend

Job postings citing SMS as a proportion of all IT jobs advertised.

Job vacancy trend for SMS in the UK

SMS
Salary Trend

3-month moving average salary quoted in jobs citing SMS.

Salary trend for SMS in the UK

SMS
Salary Histogram

Salary distribution for jobs citing SMS over the 6 months to 25 July 2021.

Salary histogram for SMS in the UK

SMS
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SMS within the UK over the 6 months to 25 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -107 115 £48,000 -1.54% 25
UK excluding London -90 68 £48,000 +20.00% 24
Work from Home -190 63 £48,000 -23.20% 5
London -88 59 £85,000 +36.00% 5
East of England - 26 - - 3
South West -53 15 £48,000 -12.73% 3
North of England -67 7 £32,250 -9.15% 6
Scotland -61 6 £120,000 +116.22% 2
Midlands -68 5 £30,000 -36.51% 5
North West -41 4 £40,000 +9.59% 6
Northern Ireland - 4 - -
East Midlands -40 3 £27,500 -42.11% 2
Yorkshire -62 3 £30,500 -14.08%
South East -86 3 £55,000 +37.50% 3
Wales -15 2 - - 2
West Midlands -63 2 £32,500 -29.54% 3

For the 6 months to 25 July 2021, IT jobs citing SMS also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for SMS.

1 53 (38.41%) SQL
2 50 (36.23%) Marketing
3 39 (28.26%) CRM
4 36 (26.09%) Degree
5 35 (25.36%) HTML
6 30 (21.74%) Mathematics
6 30 (21.74%) Email Marketing
7 29 (21.01%) Software Engineering
8 28 (20.29%) Workflow
9 27 (19.57%) Adobe
9 27 (19.57%) Multichannel Marketing
10 26 (18.84%) Personalization
10 26 (18.84%) Stakeholder Management
11 25 (18.12%) Project Management
11 25 (18.12%) SAS
11 25 (18.12%) Digital Media
11 25 (18.12%) Analytics
11 25 (18.12%) Adobe Campaign
12 24 (17.39%) Finance
12 24 (17.39%) Social Skills
13 22 (15.94%) Business Analysis
14 21 (15.22%) C
14 21 (15.22%) Cyberattack
15 20 (14.49%) Agile Software Development
15 20 (14.49%) Push Notifications
15 20 (14.49%) Virtual Team
16 19 (13.77%) Software Testing
17 18 (13.04%) Computer Science
17 18 (13.04%) Spring
17 18 (13.04%) Java

SMS
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (18.12%) SAS
2 8 (5.80%) Apache Spark
3 2 (1.45%) Confluence
3 2 (1.45%) Elasticsearch
Applications
1 3 (2.17%) Microsoft Excel
2 2 (1.45%) Microsoft PowerPoint
3 1 (0.72%) MS Visio
Business Applications
1 25 (18.12%) Adobe Campaign
2 9 (6.52%) Payment Gateway
3 1 (0.72%) NetSuite
3 1 (0.72%) VisionPLUS
Cloud Services
1 18 (13.04%) AWS
2 12 (8.70%) Amazon S3
2 12 (8.70%) Serverless
3 9 (6.52%) AWS CloudFormation
4 7 (5.07%) GCP
4 7 (5.07%) Twilio
5 6 (4.35%) Azure
6 4 (2.90%) SaaS
6 4 (2.90%) Stripe
7 3 (2.17%) Amazon Cognito
7 3 (2.17%) Amazon SQS
7 3 (2.17%) AWS Lambda
8 2 (1.45%) npm
8 2 (1.45%) WhatsApp
8 2 (1.45%) Yarn
9 1 (0.72%) Firebase
9 1 (0.72%) Flurry Analytics
9 1 (0.72%) Google Analytics
9 1 (0.72%) Google Tag Manager
Communications & Networking
1 16 (11.59%) Wireshark
2 15 (10.87%) Firewall
2 15 (10.87%) Network Security
3 4 (2.90%) Internet
4 2 (1.45%) VoIP
5 1 (0.72%) 3G
5 1 (0.72%) 4G
5 1 (0.72%) Asterisk PBX
5 1 (0.72%) CTI
5 1 (0.72%) Wi-Fi
Database & Business Intelligence
1 14 (10.14%) Oracle Database
2 12 (8.70%) MySQL
3 10 (7.25%) NoSQL
4 9 (6.52%) Amazon Athena
4 9 (6.52%) Amazon Aurora
4 9 (6.52%) Amazon DynamoDB
4 9 (6.52%) Amazon QuickSight
5 8 (5.80%) Apache Hive
5 8 (5.80%) DB2
5 8 (5.80%) Hadoop
5 8 (5.80%) HBase
5 8 (5.80%) Relational Database
6 6 (4.35%) Big Data
7 2 (1.45%) PostgreSQL
8 1 (0.72%) Data Warehouse
8 1 (0.72%) Mixpanel
Development Applications
1 10 (7.25%) Git (software)
1 10 (7.25%) Jenkins
1 10 (7.25%) Postman
2 8 (5.80%) Eclipse
2 8 (5.80%) IBM UrbanCode
2 8 (5.80%) IntelliJ
2 8 (5.80%) Maven
2 8 (5.80%) SoapUI
3 4 (2.90%) Jasmine
4 3 (2.17%) Cypress.io
5 2 (1.45%) JIRA
5 2 (1.45%) TeamCity
5 2 (1.45%) webpack
6 1 (0.72%) Cucumber
6 1 (0.72%) JUnit
6 1 (0.72%) Oracle APEX
6 1 (0.72%) Visual Studio
6 1 (0.72%) Visual Studio Code
General
1 50 (36.23%) Marketing
2 24 (17.39%) Finance
2 24 (17.39%) Social Skills
3 13 (9.42%) Banking
4 8 (5.80%) Analytical Skills
5 7 (5.07%) Public Sector
5 7 (5.07%) Telecoms
6 6 (4.35%) Electronics
6 6 (4.35%) Manufacturing
7 5 (3.62%) Retail
8 4 (2.90%) Legal
9 3 (2.17%) Advertising
9 3 (2.17%) Inclusion and Diversity
9 3 (2.17%) Retail Banking
10 2 (1.45%) Influencing Skills
10 2 (1.45%) Organisational Skills
11 1 (0.72%) Law
11 1 (0.72%) Pharmaceutical
11 1 (0.72%) Presentation Skills
Job Titles
1 30 (21.74%) Analyst
2 16 (11.59%) Security Engineer
3 15 (10.87%) SOC Engineer
4 14 (10.14%) Developer
5 10 (7.25%) CRM Analyst
6 9 (6.52%) AWS Engineer
6 9 (6.52%) Cloud Engineer
6 9 (6.52%) Senior Cloud Engineer
7 6 (4.35%) DevOps Engineer
7 6 (4.35%) Senior DevOps
7 6 (4.35%) Senior DevOps Engineer
8 5 (3.62%) Campaign Analyst
8 5 (3.62%) Customer Analyst
8 5 (3.62%) Insight Analyst
8 5 (3.62%) Software Engineer
8 5 (3.62%) Strategy Analyst
9 4 (2.90%) Architect
9 4 (2.90%) Backend Developer
9 4 (2.90%) CRM Manager
10 3 (2.17%) CIO
Libraries, Frameworks & Software Standards
1 35 (25.36%) HTML
2 18 (13.04%) REST
2 18 (13.04%) Spring
3 17 (12.32%) Spring Boot
4 14 (10.14%) CSS
5 12 (8.70%) GraphQL
6 9 (6.52%) .NET
6 9 (6.52%) Apollo GraphQL
6 9 (6.52%) JSON
6 9 (6.52%) Kafka
6 9 (6.52%) Web Services
7 8 (5.80%) SOAP
8 7 (5.07%) Node.js
9 6 (4.35%) Ruby on Rails
10 5 (3.62%) AngularJS
10 5 (3.62%) React
10 5 (3.62%) Redux
11 4 (2.90%) Bulma
12 3 (2.17%) AWS Amplify
12 3 (2.17%) Jest
Miscellaneous
1 25 (18.12%) Digital Media
2 21 (15.22%) Cyberattack
3 20 (14.49%) Virtual Team
4 15 (10.87%) Self-Motivation
5 10 (7.25%) Mobile App
6 9 (6.52%) Client/Server
6 9 (6.52%) Data Structures
7 8 (5.80%) Online Banking
8 5 (3.62%) User Experience
9 3 (2.17%) Legacy Systems
10 2 (1.45%) Social Media
11 1 (0.72%) CCTV
11 1 (0.72%) IVR
11 1 (0.72%) Management Information System
11 1 (0.72%) NHS
11 1 (0.72%) Taxonomies
Operating Systems
1 7 (5.07%) Linux
2 1 (0.72%) Unix
Processes & Methodologies
1 39 (28.26%) CRM
2 30 (21.74%) Email Marketing
2 30 (21.74%) Mathematics
3 29 (21.01%) Software Engineering
4 28 (20.29%) Workflow
5 27 (19.57%) Multichannel Marketing
6 26 (18.84%) Personalization
6 26 (18.84%) Stakeholder Management
7 25 (18.12%) Analytics
7 25 (18.12%) Project Management
8 22 (15.94%) Business Analysis
9 20 (14.49%) Agile Software Development
9 20 (14.49%) Push Notifications
10 19 (13.77%) Software Testing
11 18 (13.04%) Computer Science
12 16 (11.59%) DevOps
12 16 (11.59%) Kalman Filter
12 16 (11.59%) Threat Detection
13 15 (10.87%) Data Analysis
13 15 (10.87%) High Availability
Programming Languages
1 53 (38.41%) SQL
2 21 (15.22%) C
3 18 (13.04%) Java
4 17 (12.32%) Python
5 12 (8.70%) JavaScript
6 9 (6.52%) PL/SQL
6 9 (6.52%) Scala
7 8 (5.80%) Go
7 8 (5.80%) Ruby
8 5 (3.62%) ES6
9 3 (2.17%) PHP
9 3 (2.17%) TypeScript
10 2 (1.45%) Bash Shell
10 2 (1.45%) PowerShell
10 2 (1.45%) VBA
Qualifications
1 36 (26.09%) Degree
2 15 (10.87%) DV Cleared
2 15 (10.87%) Security Cleared
3 9 (6.52%) AWS Certification
3 9 (6.52%) Numerate Degree
4 1 (0.72%) Computer Science Degree
Quality Assurance & Compliance
1 11 (7.97%) GDPR
2 4 (2.90%) QA
3 2 (1.45%) Data Quality
4 1 (0.72%) SLA
System Software
1 16 (11.59%) Docker
2 8 (5.80%) HDFS
3 1 (0.72%) IMail Server
Systems Management
1 10 (7.25%) Kubernetes
2 9 (6.52%) Terraform
3 6 (4.35%) Ansible
4 4 (2.90%) Business Desktop Deployment
5 2 (1.45%) Kibana
6 1 (0.72%) Cisco CUCM
Vendors
1 27 (19.57%) Adobe
2 18 (13.04%) Oracle
3 16 (11.59%) TippingPoint
4 10 (7.25%) Salesforce.com
5 8 (5.80%) Salesforce Marketing Cloud
5 8 (5.80%) Splunk
6 6 (4.35%) SAP
7 4 (2.90%) Google
8 3 (2.17%) Pardot
9 2 (1.45%) Genesys
9 2 (1.45%) ServiceNow
10 1 (0.72%) Amplitude
10 1 (0.72%) Cisco
10 1 (0.72%) HubSpot
10 1 (0.72%) mParticle
10 1 (0.72%) Tealium
10 1 (0.72%) Teradata
10 1 (0.72%) TSYS