Short Message Service (SMS)
UK

The table below provides summary statistics for permanent job vacancies requiring SMS skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SMS over the 6 months leading up to 19 June 2025, comparing them to the same period in the previous two years.

6 months to
19 Jun 2025
Same period 2024 Same period 2023
Rank 695 880 842
Rank change year-on-year +185 -38 +320
Permanent jobs citing SMS 24 36 75
As % of all permanent jobs advertised in the UK 0.043% 0.032% 0.082%
As % of the Communications & Networking category 0.23% 0.26% 0.50%
Number of salaries quoted 16 32 55
10th Percentile £38,750 £27,335 £31,569
25th Percentile £46,250 £34,126 £43,475
Median annual salary (50th Percentile) £55,000 £42,317 £61,180
Median % change year-on-year +29.97% -30.83% +27.46%
75th Percentile £67,750 £57,500 £75,000
90th Percentile £70,000 £60,000 £77,715
UK excluding London median annual salary £55,000 £34,834 £61,180
% change year-on-year +57.89% -43.06% +27.46%

All Communications and Computer Networking Skills
UK

SMS falls under the Communications and Computer Networking category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring communications or computer networking skills.

Permanent vacancies with a requirement for communications or computer networking skills 10,649 13,889 15,071
As % of all permanent jobs advertised in the UK 18.99% 12.47% 16.45%
Number of salaries quoted 4,826 9,460 7,601
10th Percentile £23,731 £26,250 £28,000
25th Percentile £25,087 £32,500 £35,750
Median annual salary (50th Percentile) £37,742 £47,500 £51,350
Median % change year-on-year -20.54% -7.50% -2.19%
75th Percentile £61,188 £63,750 £70,083
90th Percentile £80,000 £77,500 £86,250
UK excluding London median annual salary £32,500 £44,886 £45,000
% change year-on-year -27.59% -0.25% -5.26%

SMS
Job Vacancy Trend

Job postings citing SMS as a proportion of all IT jobs advertised.

Job vacancy trend for SMS in the UK

SMS
Salary Trend

3-month moving average salary quoted in jobs citing SMS.

Salary trend for SMS in the UK

SMS
Salary Histogram

Salary distribution for jobs citing SMS over the 6 months to 19 June 2025.

Salary histogram for SMS in the UK

SMS
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SMS within the UK over the 6 months to 19 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +155 16 £55,000 +38.77% 390
UK excluding London +177 14 £55,000 +57.89% 255
London +99 8 £63,500 +15.45% 151
Scotland +104 5 - - 14
Work from Home +113 4 £35,000 -36.36% 272
Midlands +96 4 £53,750 +54.30% 36
South West +106 2 £70,000 +226.84% 19
West Midlands +72 2 £52,500 -4.55% 18
East Midlands +49 2 £55,000 +57.89% 18
South East +91 1 £35,000 +16.67% 64
Wales +40 1 - - 6
East of England - 1 £55,000 - 37

SMS
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (33.33%) CMS
2 2 (8.33%) Headless CMS
3 1 (4.17%) Drupal
3 1 (4.17%) WordPress
Cloud Services
1 6 (25.00%) Google Ads
1 6 (25.00%) Google Analytics
2 4 (16.67%) Amazon EC2
2 4 (16.67%) Amazon ECS
2 4 (16.67%) Amazon S3
2 4 (16.67%) Amazon SQS
2 4 (16.67%) AWS
2 4 (16.67%) GitHub
2 4 (16.67%) GitHub Actions
2 4 (16.67%) Twilio
2 4 (16.67%) Virtual Private Cloud
3 1 (4.17%) Azure
3 1 (4.17%) Google Tag Manager
3 1 (4.17%) MailChimp
3 1 (4.17%) Power Platform
Communications & Networking
1 4 (16.67%) MQTT
1 4 (16.67%) VPN
Database & Business Intelligence
1 4 (16.67%) Amazon RDS
1 4 (16.67%) MongoDB
1 4 (16.67%) MySQL
1 4 (16.67%) PostgreSQL
2 1 (4.17%) Data Warehouse
2 1 (4.17%) Power BI
2 1 (4.17%) SQL Server
Development Applications
1 1 (4.17%) Visual Website Optimizer
General
1 13 (54.17%) Marketing
2 11 (45.83%) Analytical Skills
2 11 (45.83%) Social Skills
3 5 (20.83%) Finance
4 3 (12.50%) Telecoms
5 1 (4.17%) Advertising
Job Titles
1 7 (29.17%) Developer
2 4 (16.67%) Full-Stack Developer
2 4 (16.67%) Full-Stack JavaScript Developer
2 4 (16.67%) JavaScript Developer
2 4 (16.67%) Node.js Developer
2 4 (16.67%) React Developer
3 3 (12.50%) Senior
4 2 (8.33%) Digital Developer
4 2 (8.33%) PPC Specialist
4 2 (8.33%) Senior Data Warehouse Specialist
5 1 (4.17%) Business Intelligence Developer
5 1 (4.17%) CRM Manager
5 1 (4.17%) Digital Executive
5 1 (4.17%) Digital Marketing Executive
5 1 (4.17%) Digital Marketing Specialist
5 1 (4.17%) Integration Manager
5 1 (4.17%) Marketing Executive
5 1 (4.17%) Marketing Specialist
5 1 (4.17%) Senior Software Engineer
5 1 (4.17%) Software Engineer
Libraries, Frameworks & Software Standards
1 6 (25.00%) Node.js
1 6 (25.00%) React
2 4 (16.67%) GraphQL
2 4 (16.67%) gRPC
2 4 (16.67%) RabbitMQ
2 4 (16.67%) React Native
2 4 (16.67%) RESTful
2 4 (16.67%) Sequelize
3 2 (8.33%) AngularJS
3 2 (8.33%) CSS
3 2 (8.33%) HTML
Miscellaneous
1 6 (25.00%) Analytical Mindset
2 4 (16.67%) Cloud Native
3 3 (12.50%) Social Media
4 1 (4.17%) Algorithms
Operating Systems
1 4 (16.67%) Linux
Processes & Methodologies
1 9 (37.50%) Analytics
2 6 (25.00%) A/B Testing
2 6 (25.00%) Campaign Management
2 6 (25.00%) Conversion Rate Optimisation
2 6 (25.00%) Data-Driven Decision Making
2 6 (25.00%) Digital Marketing
2 6 (25.00%) Marketing Automation
3 5 (20.83%) Customer Acquisition
3 5 (20.83%) Customer Engagement
3 5 (20.83%) Decision-Making
3 5 (20.83%) Marketing Strategy
3 5 (20.83%) Paid Search
3 5 (20.83%) Pay per click
3 5 (20.83%) Personalization
3 5 (20.83%) Remarketing
4 4 (16.67%) CI/CD
4 4 (16.67%) Content Management
4 4 (16.67%) CRM
4 4 (16.67%) Data Science
4 4 (16.67%) Full-Stack Development
Programming Languages
1 6 (25.00%) JavaScript
2 4 (16.67%) TypeScript
3 1 (4.17%) C#
3 1 (4.17%) C++
3 1 (4.17%) SQL
Qualifications
1 10 (41.67%) Degree
2 5 (20.83%) HNC
3 1 (4.17%) DBS Check
Quality Assurance & Compliance
1 5 (20.83%) COSHH
System Software
1 4 (16.67%) Docker
Vendors
1 10 (41.67%) Google
2 2 (8.33%) Salesforce
3 1 (4.17%) Ahrefs
3 1 (4.17%) Hotjar
3 1 (4.17%) HubSpot
3 1 (4.17%) SendGrid