Digital Optimization Jobs

Digital Optimization
UK

The table below provides summary statistics for permanent job vacancies requiring Digital Optimization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Optimization over the 6 months leading up to 18 May 2025, comparing them to the same period in the previous two years.

6 months to
18 May 2025
Same period 2024 Same period 2023
Rank 720 877 912
Rank change year-on-year +157 +35 +314
Permanent jobs citing Digital Optimization 9 6 49
As % of all permanent jobs advertised in the UK 0.016% 0.006% 0.049%
As % of the Processes & Methodologies category 0.017% 0.007% 0.052%
Number of salaries quoted 1 6 39
10th Percentile - £41,250 £32,500
25th Percentile £45,357 £42,813 £40,000
Median annual salary (50th Percentile) £46,315 £50,000 £45,000
Median % change year-on-year -7.37% +11.11% -35.71%
75th Percentile £47,272 £56,250 £52,548
90th Percentile - £62,500 £57,500
UK excluding London median annual salary - £50,000 £45,000
% change year-on-year - +11.11% -

All Process and Methodology Skills
UK

Digital Optimization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,544 85,078 94,862
As % of all permanent jobs advertised in the UK 93.81% 85.26% 95.59%
Number of salaries quoted 26,695 59,840 55,939
10th Percentile £29,750 £29,071 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,000
Median % change year-on-year +4.55% -9.84% +1.67%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,645 £50,000 £55,000
% change year-on-year +3.29% -9.09% +4.76%

Digital Optimization
Job Vacancy Trend

Job postings citing Digital Optimization as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Optimization in the UK

Digital Optimization
Salary Trend

3-month moving average salary quoted in jobs citing Digital Optimization.

Salary trend for Digital Optimization in the UK

Digital Optimization
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Optimization within the UK over the 6 months to 18 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +175 4 - - 17
England +128 4 - - 24
London +117 4 - - 13
Work from Home +128 3 £46,315 -11.78% 16
Scotland - 3 - - 1
Wales - 1 - -

Digital Optimization
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (44.44%) Adobe Experience Manager
1 4 (44.44%) CMS
Cloud Services
1 6 (66.67%) Google Analytics
2 5 (55.56%) Adobe Analytics
2 5 (55.56%) Contentsquare
3 1 (11.11%) Power Automate
3 1 (11.11%) Power Platform
3 1 (11.11%) PowerApps
Database & Business Intelligence
1 1 (11.11%) Power BI
General
1 3 (33.33%) Social Skills
2 2 (22.22%) Banking
2 2 (22.22%) Influencing Skills
3 1 (11.11%) Analytical Skills
3 1 (11.11%) Inclusion and Diversity
3 1 (11.11%) Police
Job Titles
1 1 (11.11%) Analyst
1 1 (11.11%) Change Manager
1 1 (11.11%) Digital Analyst
Miscellaneous
1 2 (22.22%) Graphic Design
2 1 (11.11%) Mobile App
2 1 (11.11%) Self-Motivation
Processes & Methodologies
1 7 (77.78%) Analytics
2 6 (66.67%) Coaching
3 5 (55.56%) A/B Testing
3 5 (55.56%) Continuous Improvement
3 5 (55.56%) Conversion Rate Optimisation
3 5 (55.56%) Customer Experience
3 5 (55.56%) Innovative Thinking
3 5 (55.56%) Personalization
3 5 (55.56%) Roadmaps
3 5 (55.56%) Web Analytics
4 4 (44.44%) Agile
4 4 (44.44%) Content Management
4 4 (44.44%) Digital Customer Experience
4 4 (44.44%) Problem-Solving
4 4 (44.44%) Validation
5 3 (33.33%) User Experience
6 2 (22.22%) Interaction Design
6 2 (22.22%) Mentoring
6 2 (22.22%) User-Centered Design (UCD)
6 2 (22.22%) UX Design
Qualifications
1 1 (11.11%) DBS Check
1 1 (11.11%) Degree
Quality Assurance & Compliance
1 2 (22.22%) Accessibility
Vendors
1 6 (66.67%) Google
2 5 (55.56%) Adobe
3 1 (11.11%) Microsoft