The median annual salary for a PPC Specialist was £31,750 in advertised job vacancies during the 3 months to 26 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Pay per Click Specialist
UK
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 857 914 977
Rank change year-on-year +57 +63  
Permanent jobs requiring a PPC Specialist 17 19 7
As % of all permanent IT jobs advertised in the UK 0.019% 0.020% 0.006%
As % of the Job Titles category 0.020% 0.020% 0.007%
Number of salaries quoted 12 16 6
Median salary £31,750 £28,500 £30,000
Median salary % change year-on-year +11.40% -5.00%  
90% offered a salary of more than £27,500 £24,500 £24,500
10% offered a salary of more than £37,500 £35,000 £38,750
UK excluding London median salary £27,500 £28,500 £30,000
% change year-on-year -3.50% -5.00%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85825 93705 107053
As % of all permanent IT job vacancies advertised in the UK 95.96% 96.53% 96.58%
Number of salaries quoted 70199 79011 88244
Median salary £46,250 £47,500 £45,000
Median salary % change year-on-year -2.63% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £73,000 £70,000 £71,500
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

PPC Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured PPC Specialist in the job title.

Job vacancy trend for PPC Specialist in the UK

PPC Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing PPC Specialist.

Salary trend for PPC Specialist in the UK

PPC Specialist
Salary Histogram

The salary distribution of IT jobs citing PPC Specialist over the 3 months to 26 June 2017.

Salary histogram for PPC Specialist in the UK

PPC Specialist
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing PPC Specialist within the UK over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 17 £31,750 +11.40% 1
London - 8 £37,500 - 1
East of England +2 4 £20,000 -42.85%
Cambridgeshire - 3 - -
Peterborough - 3 - -
South East +56 2 £28,750 +4.54%
West Midlands +15 2 £27,500 +1.85%
Worcestershire - 2 £27,500 -
City of London - 2 £33,500 -
Essex -7 1 £20,000 -42.85%
Yorkshire - 1 - -
Chelmsford - 1 £20,000 -
Oxford - 1 £30,000 -
Leeds - 1 - -
West Yorkshire - 1 - -
Oxfordshire - 1 £30,000 -
West Sussex - 1 £27,500 -

PPC Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 26 June 2017, PPC Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring PPC Specialist in the job title.

1 25 (100.00%) Pay per click
2 20 (80.00%) Marketing
3 17 (68.00%) Google
4 16 (64.00%) AdWords
5 14 (56.00%) Analytics
6 13 (52.00%) Digital Marketing
7 10 (40.00%) SEO
7 10 (40.00%) Google Analytics
8 8 (32.00%) Social Media
8 8 (32.00%) Finance
9 7 (28.00%) E-Commerce
10 6 (24.00%) Retail
11 5 (20.00%) Search Engine Marketing
11 5 (20.00%) Telecoms
12 4 (16.00%) Advertising
12 4 (16.00%) Blog
12 4 (16.00%) Kenshoo
13 3 (12.00%) Manufacturing
13 3 (12.00%) SAP Oil and Gas
13 3 (12.00%) Web Analytics
13 3 (12.00%) DoubleClick
13 3 (12.00%) Programme Management
13 3 (12.00%) Electronics
13 3 (12.00%) Business Intelligence
13 3 (12.00%) SAP
14 2 (8.00%) Microsoft Excel
14 2 (8.00%) Microsoft
14 2 (8.00%) Banking
14 2 (8.00%) Yahoo!
14 2 (8.00%) Telesales

PPC Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (8.00%) Microsoft Excel
Business Applications
1 3 (12.00%) SAP Oil and Gas
Cloud Services
1 16 (64.00%) AdWords
2 10 (40.00%) Google Analytics
General
1 20 (80.00%) Marketing
2 8 (32.00%) Finance
3 6 (24.00%) Retail
4 5 (20.00%) Telecoms
5 4 (16.00%) Advertising
6 3 (12.00%) Electronics
6 3 (12.00%) Manufacturing
7 2 (8.00%) Banking
8 1 (4.00%) Automotive
Miscellaneous
1 8 (32.00%) Social Media
2 4 (16.00%) Blog
3 2 (8.00%) Analytical Skills
4 1 (4.00%) Algorithms
4 1 (4.00%) Digital Media
Processes & Methodologies
1 25 (100.00%) Pay per click
2 14 (56.00%) Analytics
3 13 (52.00%) Digital Marketing
4 10 (40.00%) SEO
5 7 (28.00%) E-Commerce
6 5 (20.00%) Search Engine Marketing
7 3 (12.00%) Business Intelligence
7 3 (12.00%) Programme Management
7 3 (12.00%) Web Analytics
8 2 (8.00%) A/B Testing
8 2 (8.00%) Telesales
9 1 (4.00%) Business Development
9 1 (4.00%) Content Marketing
9 1 (4.00%) Conversion Rate Optimisation
9 1 (4.00%) Copywriting
9 1 (4.00%) Customer Acquisition
9 1 (4.00%) Marketing Strategy
9 1 (4.00%) Online Marketing
9 1 (4.00%) Remarketing
9 1 (4.00%) Workflow
Qualifications
1 1 (4.00%) Degree
Quality Assurance & Compliance
1 1 (4.00%) SLA
Vendors
1 17 (68.00%) Google
2 4 (16.00%) Kenshoo
3 3 (12.00%) DoubleClick
3 3 (12.00%) SAP
4 2 (8.00%) Facebook
4 2 (8.00%) IgnitionOne
4 2 (8.00%) Marin
4 2 (8.00%) Microsoft
4 2 (8.00%) Yahoo!