Period
to 20 November 2017

The median annual salary for a Web Analytics Specialist was £40,000 in advertised job vacancies during the 6 months to 20 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Specialist
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 1185 1214 1295
Rank change year-on-year +29 +81 +42
Permanent jobs requiring a Web Analytics Specialist 4 5 16
As % of all permanent IT jobs advertised in the UK 0.002% 0.003% 0.007%
As % of the Job Titles category 0.002% 0.003% 0.008%
Number of salaries quoted 4 5 9
UK median annual salary £40,000 £30,000 £49,500
Median salary % change year-on-year +33.33% -39.39% -10.00%
10th Percentile £36,975 £27,500 £41,250
90th Percentile £42,500 £52,500 £53,000
UK excluding London median annual salary £39,250 £30,000 £49,500
% change year-on-year +30.83% -39.39% +16.47%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172189 180467 210956
% of permanent IT jobs with a recognized job title 95.78% 96.48% 96.46%
Number of salaries quoted 138171 151048 175187
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Web Analytics Specialist
Job Vacancy Trend

Job postings that featured Web Analytics Specialist in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics Specialist in the UK

Web Analytics Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Specialist.

Salary trend for Web Analytics Specialist in the UK

Web Analytics Specialist
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Specialist within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +46 4 £40,000 +33.33% 1
UK excluding London +31 2 £39,250 +30.83% 1
North of England +9 2 £39,250 +30.83%
Yorkshire +8 2 £39,250 +30.83%
London -2 2 £40,000 -20.00%

Web Analytics Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 20 November 2017, Web Analytics Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Specialist in the job title.

1 4 (100.00%) SEO
1 4 (100.00%) Web Analytics
1 4 (100.00%) Marketing
1 4 (100.00%) Google
1 4 (100.00%) Analytics
1 4 (100.00%) A/B Testing
2 3 (75.00%) Conversion Rate Optimisation
2 3 (75.00%) Digital Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) E-Commerce
3 2 (50.00%) Adobe
3 2 (50.00%) Pay per click
3 2 (50.00%) Degree
3 2 (50.00%) Psychology
3 2 (50.00%) Google Analytics
3 2 (50.00%) Customer Insight
3 2 (50.00%) Affiliate Marketing
3 2 (50.00%) User Experience
3 2 (50.00%) Optimizely
3 2 (50.00%) Hotjar
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Visualisation
4 1 (25.00%) Data Visualisation
4 1 (25.00%) Adobe Analytics
4 1 (25.00%) Continuous Improvement
4 1 (25.00%) Microsoft Office
4 1 (25.00%) WebTrends
4 1 (25.00%) Omniture
4 1 (25.00%) Business Intelligence
4 1 (25.00%) B2B

Web Analytics Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Office
Business Applications
1 1 (25.00%) WebTrends
Cloud Services
1 2 (50.00%) Google Analytics
2 1 (25.00%) Adobe Analytics
General
1 4 (100.00%) Marketing
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) A/B Testing
1 4 (100.00%) Analytics
1 4 (100.00%) SEO
1 4 (100.00%) Web Analytics
2 3 (75.00%) Conversion Rate Optimisation
2 3 (75.00%) Digital Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) E-Commerce
3 2 (50.00%) Affiliate Marketing
3 2 (50.00%) Customer Insight
3 2 (50.00%) Pay per click
3 2 (50.00%) Psychology
4 1 (25.00%) B2B
4 1 (25.00%) Business Intelligence
4 1 (25.00%) Continuous Improvement
4 1 (25.00%) Data Visualisation
4 1 (25.00%) Visualisation
Qualifications
1 2 (50.00%) Degree
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Adobe
2 2 (50.00%) Hotjar
2 2 (50.00%) Optimizely
3 1 (25.00%) Microsoft
3 1 (25.00%) Omniture