The median annual salary for a Web Analytics Specialist was £38,500 in advertised job vacancies during the 3 months to 25 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Specialist
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 868 915 969
Rank change year-on-year +47 +54  
Permanent jobs requiring a Web Analytics Specialist 4 9 2
As % of all permanent IT jobs advertised in the UK 0.005% 0.009% 0.002%
As % of the Job Titles category 0.005% 0.010% 0.002%
Number of salaries quoted 4 9 2
Median salary £38,500 £30,000 £28,750
Median salary % change year-on-year +28.33% +4.34%  
90% offered a salary of more than £32,800 £30,000 £27,750
10% offered a salary of more than £40,000 £37,100 £29,750
UK excluding London median salary £34,000 £30,000 £28,750
% change year-on-year +13.33% +4.34%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 84528 93714 106901
As % of all permanent IT job vacancies advertised in the UK 95.96% 96.53% 96.58%
Number of salaries quoted 69082 78988 88114
Median salary £46,500 £47,500 £45,000
Median salary % change year-on-year -2.10% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £72,000
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Web Analytics Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Specialist in the job title.

Job vacancy trend for Web Analytics Specialist in the UK

Web Analytics Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Specialist.

Salary trend for Web Analytics Specialist in the UK

Web Analytics Specialist
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Specialist within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 2 £40,000 +33.33% 2
London - 2 £40,000 - 1

Web Analytics Specialist Skill Set
Top 28 Co-occurring IT Skills

For the 6 months to 25 June 2017, Web Analytics Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Specialist in the job title.

1 5 (100.00%) Web Analytics
1 5 (100.00%) Marketing
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Google
2 4 (80.00%) E-Commerce
3 2 (40.00%) HTTP
3 2 (40.00%) Adobe
3 2 (40.00%) SEO
3 2 (40.00%) Pay per click
3 2 (40.00%) Customer Insight
3 2 (40.00%) Degree
3 2 (40.00%) Psychology
3 2 (40.00%) Google Analytics
3 2 (40.00%) Mobile App
3 2 (40.00%) User Experience
3 2 (40.00%) Analytical Skills
3 2 (40.00%) HTML
3 2 (40.00%) Google Tag Manager
3 2 (40.00%) Web Operations
3 2 (40.00%) Optimizely
3 2 (40.00%) Hotjar
3 2 (40.00%) Digital Analytics
3 2 (40.00%) Affiliate Marketing
3 2 (40.00%) A/B Testing
3 2 (40.00%) Conversion Rate Optimisation
4 1 (20.00%) CRM
4 1 (20.00%) Data Analysis

Web Analytics Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (40.00%) Google Analytics
1 2 (40.00%) Google Tag Manager
Communications & Networking
1 2 (40.00%) HTTP
General
1 5 (100.00%) Marketing
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
Miscellaneous
1 2 (40.00%) Analytical Skills
1 2 (40.00%) Mobile App
1 2 (40.00%) User Experience
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) Digital Marketing
1 5 (100.00%) Web Analytics
2 4 (80.00%) E-Commerce
3 2 (40.00%) A/B Testing
3 2 (40.00%) Affiliate Marketing
3 2 (40.00%) Conversion Rate Optimisation
3 2 (40.00%) Customer Insight
3 2 (40.00%) Digital Analytics
3 2 (40.00%) Pay per click
3 2 (40.00%) Psychology
3 2 (40.00%) SEO
3 2 (40.00%) Web Operations
4 1 (20.00%) CRM
4 1 (20.00%) Data Analysis
Qualifications
1 2 (40.00%) Degree
Vendors
1 4 (80.00%) Google
2 2 (40.00%) Adobe
2 2 (40.00%) Hotjar
2 2 (40.00%) Optimizely
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum
Posted: 4 days ago
Hull, North Humberside
Verticality Ltd
Salary: £35000 - £45000 per annum
Posted: 6 days ago