Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 7 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
7 May 2024
Same period 2023 Same period 2022
Rank 342 439 341
Rank change year-on-year +97 -98 -111
Permanent jobs citing Digital Marketing 834 724 1,831
As % of all permanent jobs advertised in the UK 0.85% 0.71% 1.16%
As % of the Processes & Methodologies category 0.99% 0.75% 1.22%
Number of salaries quoted 498 497 1,024
10th Percentile £26,250 £28,750 £26,750
25th Percentile £31,250 £38,750 £37,500
Median annual salary (50th Percentile) £41,500 £50,000 £50,000
Median % change year-on-year -17.00% - -9.09%
75th Percentile £57,500 £71,250 £65,000
90th Percentile £73,750 £87,500 £86,250
UK excluding London median annual salary £35,000 £42,500 £45,000
% change year-on-year -17.65% -5.56% -5.26%

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,403 97,101 150,579
As % of all permanent jobs advertised in the UK 85.70% 95.61% 95.65%
Number of salaries quoted 59,565 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 7 May 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 7 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +107 766 £42,500 -19.05% 501
UK excluding London +88 536 £35,000 -17.65% 329
Work from Home +138 448 £45,000 -18.18% 301
London +108 261 £55,000 -12.00% 183
South East +81 233 £35,000 -22.22% 61
North of England +119 108 £42,500 +6.25% 108
Midlands +60 90 £35,000 -12.50% 73
North West +72 74 £45,000 +12.50% 63
West Midlands +51 55 £35,000 -20.00% 40
South West -85 41 £38,750 -18.42% 33
East Midlands +10 35 £35,000 -10.26% 33
Yorkshire +97 32 £41,500 +40.68% 39
Northern Ireland - 27 £35,000 - 3
Scotland -89 19 £50,000 +33.33% 14
East of England +10 14 £35,000 -41.67% 41
Wales +10 4 £36,000 -31.43% 4
North East -2 2 £43,750 -16.67% 6

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (7.19%) CMS
2 51 (6.12%) WordPress
3 35 (4.20%) SharePoint
4 11 (1.32%) Microsoft Exchange
5 9 (1.08%) Drupal
6 8 (0.96%) Joomla!
6 8 (0.96%) Umbraco
7 7 (0.84%) Apache Spark
8 6 (0.72%) Apache
8 6 (0.72%) nginx
9 4 (0.48%) Confluence
9 4 (0.48%) IIS
10 2 (0.24%) Adobe Experience Manager
10 2 (0.24%) Kentico
11 1 (0.12%) EPiServer
11 1 (0.12%) SAS
11 1 (0.12%) Skype for Business
Applications
1 47 (5.64%) Microsoft Excel
2 45 (5.40%) Microsoft Office
3 26 (3.12%) Microsoft PowerPoint
4 22 (2.64%) Photoshop
5 18 (2.16%) Adobe Illustrator
6 13 (1.56%) Adobe Creative Suite
7 10 (1.20%) InDesign
8 9 (1.08%) Adobe After Effects
9 8 (0.96%) Trello
10 6 (0.72%) OrCAD
11 5 (0.60%) InfoPath
12 4 (0.48%) Doxygen
12 4 (0.48%) Spreadsheet
13 3 (0.36%) Adobe XD
13 3 (0.36%) Blender
13 3 (0.36%) CINEMA 4D
13 3 (0.36%) Sketch
14 2 (0.24%) Adobe Premiere
14 2 (0.24%) FileZilla
14 2 (0.24%) Fusion 360
Business Applications
1 20 (2.40%) Shopify
2 17 (2.04%) Magento
3 7 (0.84%) Dynamics CRM
4 5 (0.60%) Payment Gateway
5 3 (0.36%) Sage 200
5 3 (0.36%) SAP CX
6 2 (0.24%) Salesforce CRM
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) SAP CRM
7 1 (0.12%) SAP ERP
Cloud Services
1 78 (9.35%) Google Analytics
2 42 (5.04%) Power Platform
3 41 (4.92%) Azure
4 35 (4.20%) AWS
5 34 (4.08%) Microsoft 365
6 27 (3.24%) Google Ads
7 23 (2.76%) Figma
8 21 (2.52%) SaaS
9 13 (1.56%) Azure DevOps
9 13 (1.56%) Canva
10 12 (1.44%) GCP
10 12 (1.44%) GitHub
11 11 (1.32%) Cloud Computing
12 10 (1.20%) Power Automate
13 9 (1.08%) Adobe Creative Cloud
14 8 (0.96%) OneDrive
15 7 (0.84%) Adobe Analytics
15 7 (0.84%) MailChimp
15 7 (0.84%) PaaS
16 6 (0.72%) Entra ID
Communications & Networking
1 184 (22.06%) Broadband
2 18 (2.16%) HTTP
3 15 (1.80%) MQTT
4 14 (1.68%) DNS
5 10 (1.20%) Modbus
5 10 (1.20%) TCP/IP
5 10 (1.20%) Wireless
6 9 (1.08%) Ethernet
7 8 (0.96%) 3G
7 8 (0.96%) 4G
7 8 (0.96%) LTE
8 7 (0.84%) Bluetooth
8 7 (0.84%) FTP
8 7 (0.84%) Intranet
8 7 (0.84%) Wi-Fi
9 6 (0.72%) GPRS
9 6 (0.72%) LoRaWAN
9 6 (0.72%) Network Security
10 4 (0.48%) RS-485
11 3 (0.36%) Internet
Database & Business Intelligence
1 42 (5.04%) Power BI
2 22 (2.64%) PostgreSQL
2 22 (2.64%) Tableau
3 12 (1.44%) Looker
4 9 (1.08%) MongoDB
5 7 (0.84%) SQLite
6 6 (0.72%) Data Lake
6 6 (0.72%) GIS
6 6 (0.72%) MySQL
6 6 (0.72%) Redis
6 6 (0.72%) SQL Server
7 5 (0.60%) Amazon Aurora
7 5 (0.60%) Amazon Redshift
7 5 (0.60%) Hadoop
7 5 (0.60%) Relational Database
8 4 (0.48%) BigQuery
9 3 (0.36%) Big Data
10 2 (0.24%) Jackrabbit
10 2 (0.24%) Metadata
10 2 (0.24%) Power Query
Development Applications
1 34 (4.08%) Git
2 28 (3.36%) JIRA
3 17 (2.04%) Visual Studio
4 15 (1.80%) Subversion
5 11 (1.32%) Eclipse
5 11 (1.32%) Jenkins
6 5 (0.60%) Maven
7 4 (0.48%) Bitbucket
7 4 (0.48%) GitLab
8 2 (0.24%) CircleCI
8 2 (0.24%) LabVIEW
8 2 (0.24%) Selenium
8 2 (0.24%) Visual Studio Code
8 2 (0.24%) WebDriver
9 1 (0.12%) Dreamweaver
9 1 (0.12%) TeamCity
9 1 (0.12%) webpack
General
1 834 (100.00%) Marketing
2 242 (29.02%) Finance
3 231 (27.70%) Advertising
4 220 (26.38%) Social Skills
5 192 (23.02%) Telecoms
6 179 (21.46%) Manufacturing
6 179 (21.46%) Public Sector
7 176 (21.10%) Electronics
8 118 (14.15%) Analytical Skills
9 59 (7.07%) Retail
10 56 (6.71%) Organisational Skills
11 34 (4.08%) Brand Awareness
12 26 (3.12%) Publishing
13 23 (2.76%) French Language
13 23 (2.76%) Presentation Skills
14 20 (2.40%) Inclusion and Diversity
15 14 (1.68%) Law
16 12 (1.44%) Games
16 12 (1.44%) Legal
17 8 (0.96%) Banking
Job Titles
1 213 (25.54%) Lead
2 76 (9.11%) Developer
3 53 (6.35%) Analyst
4 51 (6.12%) Senior
5 35 (4.20%) Project Manager
6 30 (3.60%) Designer
6 30 (3.60%) Support Engineer
7 27 (3.24%) Digital Project Manager
8 25 (3.00%) Digital Executive
8 25 (3.00%) Electronics Engineer
8 25 (3.00%) Software Engineer
9 23 (2.76%) Marketing Manager
10 21 (2.52%) Embedded Engineer
11 20 (2.40%) Junior
12 19 (2.28%) Web Developer
12 19 (2.28%) Web Manager
13 17 (2.04%) Consultant
13 17 (2.04%) Customer Engineer
13 17 (2.04%) Customer Support Engineer
13 17 (2.04%) Data Analyst
Libraries, Frameworks & Software Standards
1 94 (11.27%) HTML
2 80 (9.59%) CSS
3 26 (3.12%) React
4 24 (2.88%) .NET
5 23 (2.76%) AngularJS
6 18 (2.16%) Flask
7 13 (1.56%) Django
7 13 (1.56%) Laravel
8 11 (1.32%) HTML5
8 11 (1.32%) Svelte
8 11 (1.32%) Vue
9 10 (1.20%) ASP.NET
10 9 (1.08%) .NET Framework
10 9 (1.08%) HTML5 Canvas
10 9 (1.08%) Tailwind CSS
11 8 (0.96%) Node.js
12 7 (0.84%) jQuery
12 7 (0.84%) Qt
13 6 (0.72%) LDAP
13 6 (0.72%) WCF
Miscellaneous
1 193 (23.14%) Marketing Technology
2 131 (15.71%) Social Media
3 30 (3.60%) Blog
4 25 (3.00%) Graphic Design
5 22 (2.64%) IoT
6 21 (2.52%) Algorithms
6 21 (2.52%) Product Ownership
7 19 (2.28%) Self-Motivation
8 18 (2.16%) Embedded Systems
9 12 (1.44%) FPGA
9 12 (1.44%) Mobile App
10 11 (1.32%) Digital Media
10 11 (1.32%) Onboarding
10 11 (1.32%) Photography
11 10 (1.20%) Video Editing
12 9 (1.08%) Arduino
12 9 (1.08%) FMCG
12 9 (1.08%) Management Information System
12 9 (1.08%) NHS
12 9 (1.08%) VHDL
Operating Systems
1 53 (6.35%) Linux
2 45 (5.40%) Windows
3 4 (0.48%) Android
3 4 (0.48%) VMS
4 3 (0.36%) Embedded Linux
4 3 (0.36%) Windows Server
5 2 (0.24%) Apple iOS
6 1 (0.12%) Windows 10
Processes & Methodologies
1 366 (43.88%) Analytics
2 204 (24.46%) Business Intelligence
3 193 (23.14%) Matrix Organization
4 192 (23.02%) Process Improvement
5 189 (22.66%) Data Strategy
6 187 (22.42%) Data Collection
7 185 (22.18%) Business Case
7 185 (22.18%) Use Case
8 184 (22.06%) Regulatory Change
9 176 (21.10%) Programme Management
10 129 (15.47%) SEO
11 108 (12.95%) Problem-Solving
12 101 (12.11%) Project Management
13 96 (11.51%) E-Commerce
13 96 (11.51%) User Experience
14 81 (9.71%) Customer Experience
14 81 (9.71%) Marketing Strategy
15 79 (9.47%) CRM
16 69 (8.27%) Software Engineering
17 66 (7.91%) B2B
Programming Languages
1 77 (9.23%) JavaScript
2 75 (8.99%) SQL
3 70 (8.39%) Python
4 63 (7.55%) C
5 43 (5.16%) PHP
6 39 (4.68%) C++
7 38 (4.56%) C#
8 20 (2.40%) TypeScript
9 18 (2.16%) Java
10 16 (1.92%) Embedded C
10 16 (1.92%) PowerShell
11 9 (1.08%) R
12 8 (0.96%) Bash
12 8 (0.96%) Embedded C++
12 8 (0.96%) Go
13 6 (0.72%) MATLAB
14 5 (0.60%) Assembly Language
14 5 (0.60%) T-SQL
15 4 (0.48%) Bicep
15 4 (0.48%) VBA
Qualifications
1 188 (22.54%) Degree
2 24 (2.88%) Computer Science Degree
3 14 (1.68%) Master's Degree
4 4 (0.48%) CISSP
4 4 (0.48%) MBA
5 3 (0.36%) Azure Certification
5 3 (0.36%) DBS Check
5 3 (0.36%) Microsoft Certification
5 3 (0.36%) PMI Certification
6 2 (0.24%) AWS Certification
6 2 (0.24%) BPSS Clearance
6 2 (0.24%) HND
6 2 (0.24%) PRINCE2 Certification
7 1 (0.12%) HNC
7 1 (0.12%) MCSA
7 1 (0.12%) SC Cleared
7 1 (0.12%) Security Cleared
7 1 (0.12%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 30 (3.60%) QA
2 16 (1.92%) Accessibility
3 12 (1.44%) Actionable Recommendations
4 7 (0.84%) Data Quality
5 6 (0.72%) GDPR
6 4 (0.48%) IEC 61131
6 4 (0.48%) JTAG
7 2 (0.24%) ISO 26262
7 2 (0.24%) ISO 9001
7 2 (0.24%) MISRA
7 2 (0.24%) PMO
8 1 (0.12%) ISO 9000
8 1 (0.12%) SLA
System Software
1 35 (4.20%) Firmware
2 13 (1.56%) Embedded Firmware
3 12 (1.44%) Docker
4 3 (0.36%) Active Directory
4 3 (0.36%) NFS
4 3 (0.36%) VMware Infrastructure
5 2 (0.24%) Hyper-V
6 1 (0.12%) Virtual Machines
6 1 (0.12%) VMware NSX
6 1 (0.12%) vSphere
Systems Management
1 12 (1.44%) Terraform
2 4 (0.48%) Active Directory Federation Services
3 2 (0.24%) Argo
3 2 (0.24%) Kubernetes
4 1 (0.12%) Microsoft Intune
4 1 (0.12%) SCCM
4 1 (0.12%) systemd
4 1 (0.12%) Systems Management Server (SMS)
4 1 (0.12%) vCenter Server
4 1 (0.12%) vRealize
Vendors
1 180 (21.58%) SAP
2 112 (13.43%) Google
3 107 (12.83%) Microsoft
4 57 (6.83%) Adobe
5 22 (2.64%) Facebook
6 19 (2.28%) Instagram
7 17 (2.04%) Salesforce
8 15 (1.80%) TikTok
9 12 (1.44%) Ahrefs
10 11 (1.32%) EMC
11 10 (1.20%) HubSpot
11 10 (1.20%) Twitter
12 7 (0.84%) NVIDIA
12 7 (0.84%) WooCommerce
12 7 (0.84%) YouTube
13 5 (0.60%) Glassbox
14 4 (0.48%) dotdigital
14 4 (0.48%) Pinterest
14 4 (0.48%) Screaming Frog
14 4 (0.48%) Snapchat