Period
to 22 October 2018

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
England > London
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 700 781 747
Rank change year-on-year +81 -34 +102
Permanent jobs citing Marketing Technology 107 65 114
As % of all permanent IT jobs advertised in London 0.16% 0.088% 0.15%
As % of the Miscellaneous category 0.32% 0.17% 0.32%
Number of salaries quoted 89 55 110
London median annual salary £75,000 £55,000 £67,500
Median salary % change year-on-year +36.36% -18.52% +31.71%
10th Percentile £32,900 £31,250 £41,250
90th Percentile £95,750 £91,500 £105,000
England median annual salary £67,500 £50,000 £65,000
% change year-on-year +35.00% -23.08% +44.44%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 33,184 37,520 35,780
As % of all permanent IT jobs advertised in London 48.76% 50.57% 46.88%
Number of salaries quoted 25,908 26,722 30,402
London median annual salary £63,500 £60,000 £57,500
Median salary % change year-on-year +5.83% +4.35% +4.55%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £97,500 £92,500 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing Technology
Job Vacancy Trend in London

Job postings citing Marketing Technology as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Technology in London

Marketing Technology
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Technology in London.

Salary trend for Marketing Technology in London

Marketing Technology
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Technology in London over the 6 months to 22 October 2018.

Salary histogram for Marketing Technology in London

Marketing Technology
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the London region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -21 10 £75,000 +36.36% 6
East London - 1 £55,000 -
South London - 1 £85,000 -
Marketing Technology
England

For the 6 months to 22 October 2018, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Technology.

1 103 (96.26%) Marketing
2 48 (44.86%) Agile Software Development
3 42 (39.25%) CRM
4 33 (30.84%) Analytics
5 32 (29.91%) Salesforce.com
6 22 (20.56%) Digital Marketing
6 22 (20.56%) Salesforce Marketing Cloud
7 21 (19.63%) Problem-Solving
7 21 (19.63%) Google
8 20 (18.69%) E-Commerce
8 20 (18.69%) JavaScript
9 18 (16.82%) SQL Server
10 17 (15.89%) B2B
11 16 (14.95%) Adobe
11 16 (14.95%) SQL
11 16 (14.95%) Oracle
12 15 (14.02%) Business Development
13 14 (13.08%) Finance
13 14 (13.08%) AngularJS
14 13 (12.15%) Adobe Experience Manager
14 13 (12.15%) Analytical Skills
14 13 (12.15%) PRINCE2
14 13 (12.15%) Software Engineering
15 12 (11.21%) Artificial Intelligence
15 12 (11.21%) Dynamics CRM
15 12 (11.21%) Microsoft Azure
15 12 (11.21%) C#
15 12 (11.21%) Microsoft
15 12 (11.21%) NoSQL
15 12 (11.21%) Data Science

Marketing Technology
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (12.15%) Adobe Experience Manager
2 8 (7.48%) SAS
3 6 (5.61%) CMS
4 4 (3.74%) Apache Spark
5 2 (1.87%) Drupal
5 2 (1.87%) EPiServer
5 2 (1.87%) Exchange Server 2010
5 2 (1.87%) MS Exchange
5 2 (1.87%) Oracle Workflow
5 2 (1.87%) SharePoint
5 2 (1.87%) SharePoint Server
5 2 (1.87%) Skype for Business
6 1 (0.93%) Apache
6 1 (0.93%) Apache Airflow
6 1 (0.93%) Apache Pig
6 1 (0.93%) Cloud Foundry
6 1 (0.93%) Jupyter
6 1 (0.93%) nginx
Applications
1 2 (1.87%) Microsoft Excel
1 2 (1.87%) Microsoft Office
1 2 (1.87%) Microsoft PowerPoint
1 2 (1.87%) Photoshop
2 1 (0.93%) InVision
2 1 (0.93%) Microsoft Project
2 1 (0.93%) PrintSoft PReS
Business Applications
1 12 (11.21%) Dynamics CRM
2 10 (9.35%) Dynamics NAV
3 8 (7.48%) Dynamics AX
3 8 (7.48%) Unica
4 5 (4.67%) Eloqua
5 3 (2.80%) Radian6
5 3 (2.80%) Salesforce.com CRM
6 2 (1.87%) Adobe Campaign
6 2 (1.87%) NetSuite
6 2 (1.87%) SAP CRM
6 2 (1.87%) SAP Hybris
7 1 (0.93%) Sprinklr
7 1 (0.93%) WebTrends
Cloud Services
1 12 (11.21%) Microsoft Azure
2 11 (10.28%) Google Analytics
3 9 (8.41%) SaaS
4 6 (5.61%) Amazon AWS
5 3 (2.80%) Google Cloud Platform
6 2 (1.87%) Adobe Analytics
6 2 (1.87%) Amazon EC2
6 2 (1.87%) Amazon S3
6 2 (1.87%) Boomi
6 2 (1.87%) GitHub
6 2 (1.87%) Office 365
7 1 (0.93%) Amazon EMR
7 1 (0.93%) Amazon Kinesis
7 1 (0.93%) Amazon SageMaker
7 1 (0.93%) AWS Lambda
7 1 (0.93%) PaaS
7 1 (0.93%) Serverless
Communications & Networking
1 2 (1.87%) SAN
1 2 (1.87%) Skype
1 2 (1.87%) SSH
1 2 (1.87%) VoIP
2 1 (0.93%) LAN
2 1 (0.93%) Network Security
2 1 (0.93%) WAN
Database & Business Intelligence
1 18 (16.82%) SQL Server
2 12 (11.21%) NoSQL
3 9 (8.41%) Big Data
3 9 (8.41%) SQL Server 2016
4 6 (5.61%) Apache Hive
4 6 (5.61%) PostgreSQL
4 6 (5.61%) SQL Server Integration Services
5 5 (4.67%) MySQL
6 4 (3.74%) Data Warehouse
6 4 (3.74%) Hadoop
7 3 (2.80%) Amazon Redshift
7 3 (2.80%) MongoDB
7 3 (2.80%) Relational Database
8 2 (1.87%) Amazon RDS
8 2 (1.87%) BigQuery
8 2 (1.87%) BusinessObjects
8 2 (1.87%) Impala
8 2 (1.87%) Spark SQL
9 1 (0.93%) Amazon Athena
9 1 (0.93%) Electronic Patient Records
Development Applications
1 10 (9.35%) JIRA
2 4 (3.74%) Git (software)
3 3 (2.80%) Oracle APEX
4 2 (1.87%) Hudson
5 1 (0.93%) Atlassian Bamboo
5 1 (0.93%) Jenkins
5 1 (0.93%) Oracle Forms
5 1 (0.93%) PHPUnit
5 1 (0.93%) Subversion
General
1 103 (96.26%) Marketing
2 14 (13.08%) Finance
3 10 (9.35%) Retail
4 8 (7.48%) Advertising
5 3 (2.80%) Banking
5 3 (2.80%) French Language
5 3 (2.80%) German Language
6 2 (1.87%) Games
6 2 (1.87%) Italian Language
6 2 (1.87%) Publishing
6 2 (1.87%) Spanish Language
7 1 (0.93%) Law
7 1 (0.93%) Pharmaceutical
Job Titles
1 18 (16.82%) Developer
2 9 (8.41%) Analyst
3 8 (7.48%) Architect
3 8 (7.48%) Consultant
3 8 (7.48%) Marketing Consultant
3 8 (7.48%) Marketing Manager
3 8 (7.48%) Team Leader
4 6 (5.61%) Head of Digital
4 6 (5.61%) Marketing Director
5 5 (4.67%) .NET Developer
5 5 (4.67%) Account Director
5 5 (4.67%) Azure Developer
5 5 (4.67%) Big Data Developer
5 5 (4.67%) CRM Developer
5 5 (4.67%) Digital Account Director
5 5 (4.67%) Digital Director
5 5 (4.67%) Digital Marketing Director
5 5 (4.67%) Head of Digital Marketing
5 5 (4.67%) Head of Marketing
5 5 (4.67%) Junior
Libraries, Frameworks & Software Standards
1 14 (13.08%) AngularJS
2 10 (9.35%) .NET
3 9 (8.41%) ASP.NET
4 8 (7.48%) ASP.NET Core
4 8 (7.48%) CSS
5 7 (6.54%) HTML
6 5 (4.67%) .NET Core
7 4 (3.74%) Vue.js
7 4 (3.74%) Web Services
8 3 (2.80%) CSS3
8 3 (2.80%) Django
8 3 (2.80%) Flask
8 3 (2.80%) HTML5
8 3 (2.80%) JSON
8 3 (2.80%) Node.js
8 3 (2.80%) React
8 3 (2.80%) Sass
8 3 (2.80%) Visualforce
8 3 (2.80%) XML
9 2 (1.87%) REST
Miscellaneous
1 13 (12.15%) Analytical Skills
2 6 (5.61%) Social Media
3 5 (4.67%) Self-Motivation
4 4 (3.74%) Computer Science
4 4 (3.74%) FMCG
5 3 (2.80%) Augmented Reality
5 3 (2.80%) User Experience
6 2 (1.87%) Blog
6 2 (1.87%) Enterprise Software
6 2 (1.87%) Fintech
6 2 (1.87%) Management Information System
6 2 (1.87%) Tandem
7 1 (0.93%) Digital Currency
7 1 (0.93%) Digital Media
7 1 (0.93%) Greenfield Project
7 1 (0.93%) Linux Command Line
7 1 (0.93%) Private Cloud
7 1 (0.93%) Public Cloud
Operating Systems
1 4 (3.74%) Linux
2 3 (2.80%) Windows
2 3 (2.80%) Windows Server
3 2 (1.87%) CentOS
3 2 (1.87%) Mac OS X
4 1 (0.93%) Red Hat Enterprise Linux
4 1 (0.93%) Windows Server 2008
Processes & Methodologies
1 48 (44.86%) Agile Software Development
2 42 (39.25%) CRM
3 33 (30.84%) Analytics
4 22 (20.56%) Digital Marketing
5 21 (19.63%) Problem-Solving
6 20 (18.69%) E-Commerce
7 17 (15.89%) B2B
8 15 (14.02%) Business Development
9 13 (12.15%) PRINCE2
9 13 (12.15%) Software Engineering
10 12 (11.21%) Artificial Intelligence
10 12 (11.21%) Data Science
11 11 (10.28%) ETL
11 11 (10.28%) Marketing Automation
11 11 (10.28%) Stakeholder Management
12 9 (8.41%) Asset Management
12 9 (8.41%) Coaching
12 9 (8.41%) Competitive Intelligence
12 9 (8.41%) Global Marketing
12 9 (8.41%) Open Source
Programming Languages
1 20 (18.69%) JavaScript
2 16 (14.95%) SQL
3 12 (11.21%) C#
4 7 (6.54%) Python
5 6 (5.61%) Java
5 6 (5.61%) PHP
6 4 (3.74%) PL/SQL
7 3 (2.80%) Apex Code
7 3 (2.80%) ES6
7 3 (2.80%) Scala
7 3 (2.80%) SOQL
7 3 (2.80%) SOSL
8 2 (1.87%) Bash Shell
8 2 (1.87%) Go
8 2 (1.87%) Ruby
9 1 (0.93%) Groovy
9 1 (0.93%) Korn
9 1 (0.93%) Perl
9 1 (0.93%) T-SQL
9 1 (0.93%) VB
Qualifications
1 4 (3.74%) Degree
2 1 (0.93%) Master's Degree
2 1 (0.93%) PMI Certification
2 1 (0.93%) PMP
Quality Assurance & Compliance
1 5 (4.67%) QA
2 1 (0.93%) SLA
System Software
1 2 (1.87%) Hyper-V
1 2 (1.87%) VMware Infrastructure
2 1 (0.93%) Active Directory
2 1 (0.93%) Docker
Systems Management
1 2 (1.87%) Kubernetes
2 1 (0.93%) Ansible
2 1 (0.93%) Opscode Chef
2 1 (0.93%) Puppet
2 1 (0.93%) Terraform
Vendors
1 32 (29.91%) Salesforce.com
2 22 (20.56%) Salesforce Marketing Cloud
3 21 (19.63%) Google
4 16 (14.95%) Adobe
4 16 (14.95%) Oracle
5 12 (11.21%) Microsoft
6 10 (9.35%) IBM
7 8 (7.48%) Alterian
7 8 (7.48%) Apteco
7 8 (7.48%) Samsung
7 8 (7.48%) Sony
8 4 (3.74%) Informatica
8 4 (3.74%) Tableau
9 3 (2.80%) Facebook
9 3 (2.80%) HubSpot
9 3 (2.80%) Marketo
9 3 (2.80%) Sitecore
10 2 (1.87%) hybris
10 2 (1.87%) Selligent
10 2 (1.87%) VMware