Period
to 20 October 2021

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 20 October 2021 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
England > London
6 months to
20 Oct 2021
Same period 2020 Same period 2019
Rank 547 432 678
Rank change year-on-year -115 +246 +52
Permanent jobs citing Marketing Technology 179 36 70
As % of all permanent jobs advertised in London 0.35% 0.18% 0.13%
As % of the Miscellaneous category 0.79% 0.45% 0.34%
Number of salaries quoted 91 21 41
10th Percentile £51,250 £32,500 "
25th Percentile £52,500 £46,250 £39,750
Median annual salary (50th Percentile) £62,500 £70,000 £41,500
Median % change year-on-year -10.71% +68.67% -44.67%
75th Percentile £83,750 £85,000 £72,500
90th Percentile £97,500 " £107,500
England median annual salary £61,000 £70,000 £42,500
% change year-on-year -12.86% +64.71% -37.04%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 22,569 7,914 20,681
As % of all permanent IT jobs advertised in London 44.59% 40.03% 38.12%
Number of salaries quoted 13,251 6,704 16,317
10th Percentile £42,500 £42,500 £36,250
25th Percentile £53,750 £55,000 £47,500
Median annual salary (50th Percentile) £72,500 £72,500 £66,000
Median % change year-on-year - +9.85% +1.54%
75th Percentile £93,750 £95,000 £85,000
90th Percentile £112,500 £120,000 £105,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing Technology
Job Vacancy Trend in London

Job postings citing Marketing Technology as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing Technology in London

Marketing Technology
Salary Trend in London

3-month moving average salary quoted in jobs citing Marketing Technology in London.

Salary trend for Marketing Technology in London

Marketing Technology
Salary Histogram in London

Salary distribution for jobs citing Marketing Technology in London over the 6 months to 20 October 2021.

Salary histogram for Marketing Technology in London

Marketing Technology
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the London region over the 6 months to 20 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -58 7 £65,000 +92.59% 7
West London - 3 - -
South London - 1 £60,000 -
Marketing Technology
England

For the 6 months to 20 October 2021, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Technology.

1 155 (86.59%) Marketing
2 57 (31.84%) Analytics
3 52 (29.05%) Google
4 48 (26.82%) Adobe
5 47 (26.26%) CRM
5 47 (26.26%) SaaS
6 44 (24.58%) Salesforce.com
7 41 (22.91%) Full Stack Development
8 40 (22.35%) JavaScript
8 40 (22.35%) SQL
9 37 (20.67%) Agile Software Development
10 36 (20.11%) Python
10 36 (20.11%) Social Skills
11 35 (19.55%) Salesforce Marketing Cloud
12 34 (18.99%) Campaign Management
13 33 (18.44%) GCP
14 32 (17.88%) AWS
15 31 (17.32%) Advertising
16 30 (16.76%) Problem-Solving
16 30 (16.76%) Power Platform
17 29 (16.20%) Facebook
17 29 (16.20%) Power BI
18 28 (15.64%) Tableau
19 27 (15.08%) Presales
19 27 (15.08%) Asset Management
20 25 (13.97%) E-Commerce
20 25 (13.97%) Data Engineering
21 24 (13.41%) Machine Learning
21 24 (13.41%) Software Engineering
21 24 (13.41%) Database Marketing

Marketing Technology
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (10.06%) CMS
2 4 (2.23%) Adobe Experience Manager
Applications
1 2 (1.12%) Adobe Illustrator
1 2 (1.12%) Photoshop
1 2 (1.12%) Sketch
2 1 (0.56%) Microsoft Excel
2 1 (0.56%) Microsoft PowerPoint
Business Applications
1 21 (11.73%) FastStats
2 7 (3.91%) Social Studio
3 3 (1.68%) Adobe Campaign
4 2 (1.12%) Dynamics CRM
5 1 (0.56%) Towers Watson Igloo
5 1 (0.56%) Unica
Cloud Services
1 47 (26.26%) SaaS
2 33 (18.44%) GCP
3 32 (17.88%) AWS
4 30 (16.76%) Power Platform
5 17 (9.50%) Azure
6 7 (3.91%) Google Analytics
7 6 (3.35%) Adobe Analytics
7 6 (3.35%) Google Tag Manager
7 6 (3.35%) Snowflake
8 5 (2.79%) Veeva
9 2 (1.12%) PowerApps
10 1 (0.56%) Azure Functions
10 1 (0.56%) Dynamics 365
10 1 (0.56%) Google Data Studio
10 1 (0.56%) Power Automate
10 1 (0.56%) Serverless
Communications & Networking
1 3 (1.68%) Broadband
Database & Business Intelligence
1 29 (16.20%) Power BI
2 28 (15.64%) Tableau
3 22 (12.29%) Relational Database
4 12 (6.70%) BigQuery
4 12 (6.70%) PostgreSQL
5 8 (4.47%) SQL Server
6 6 (3.35%) Data Lake
6 6 (3.35%) Data Warehouse
7 3 (1.68%) Amazon Redshift
7 3 (1.68%) Hadoop
7 3 (1.68%) MongoDB
7 3 (1.68%) MySQL
8 1 (0.56%) Big Data
8 1 (0.56%) Looker
8 1 (0.56%) SQL Server Analysis Services
8 1 (0.56%) SQL Server Integration Services
8 1 (0.56%) SQL Server Reporting Services
Development Applications
1 14 (7.82%) webpack
2 5 (2.79%) Git (software)
3 1 (0.56%) JIRA
3 1 (0.56%) Octopus Deploy
General
1 155 (86.59%) Marketing
2 36 (20.11%) Social Skills
3 31 (17.32%) Advertising
4 21 (11.73%) Finance
5 16 (8.94%) Analytical Skills
6 15 (8.38%) Retail
7 11 (6.15%) Pharmaceutical
8 7 (3.91%) Influencing Skills
8 7 (3.91%) Presentation Skills
9 5 (2.79%) Organisational Skills
10 4 (2.23%) Banking
10 4 (2.23%) Legal
10 4 (2.23%) Multimedia
11 3 (1.68%) Publishing
11 3 (1.68%) Telecoms
12 1 (0.56%) Czech Language
12 1 (0.56%) German Language
12 1 (0.56%) Italian Language
12 1 (0.56%) Spanish Language
Job Titles
1 33 (18.44%) Consultant
2 21 (11.73%) Solutions Consultant
3 19 (10.61%) Developer
4 14 (7.82%) Architect
4 14 (7.82%) Front End Developer (Client-Side Developer)
4 14 (7.82%) React Developer
5 11 (6.15%) Product Owner
6 9 (5.03%) Account Director
7 8 (4.47%) Senior Consultant
8 7 (3.91%) Solutions Architect
9 6 (3.35%) Digital Account Director
9 6 (3.35%) Digital Director
9 6 (3.35%) Head of Marketing
9 6 (3.35%) Marketing Manager
9 6 (3.35%) Project Manager
9 6 (3.35%) Senior Strategy Consultant
9 6 (3.35%) Software Engineer
9 6 (3.35%) Strategy Consultant
10 5 (2.79%) Cloud Architect
10 5 (2.79%) Commercial Consultant
Libraries, Frameworks & Software Standards
1 22 (12.29%) GraphQL
1 22 (12.29%) RESTful
2 20 (11.17%) HTML
3 19 (10.61%) CSS
4 18 (10.06%) Node.js
4 18 (10.06%) React
5 14 (7.82%) Redux
6 7 (3.91%) REST
7 6 (3.35%) .NET
8 5 (2.79%) JSON
8 5 (2.79%) Web Services
9 4 (2.23%) .NET Core
9 4 (2.23%) AngularJS
9 4 (2.23%) ASP.NET Web API
10 2 (1.12%) HTML5
10 2 (1.12%) XML
11 1 (0.56%) ADO
11 1 (0.56%) DOM
11 1 (0.56%) jQuery
11 1 (0.56%) Middleware
Miscellaneous
1 21 (11.73%) Acoustics
2 17 (9.50%) Digital Media
3 14 (7.82%) User Experience
4 10 (5.59%) Social Media
5 5 (2.79%) Life Science
6 3 (1.68%) Management Information System
6 3 (1.68%) Over-the-Top Content
7 2 (1.12%) Self-Motivation
7 2 (1.12%) Virtual Team
8 1 (0.56%) Data Protection Act
8 1 (0.56%) Enterprise Software
8 1 (0.56%) Greenfield Project
8 1 (0.56%) Kindle
8 1 (0.56%) Video\Live Streaming
Processes & Methodologies
1 57 (31.84%) Analytics
2 47 (26.26%) CRM
3 41 (22.91%) Full Stack Development
4 37 (20.67%) Agile Software Development
5 34 (18.99%) Campaign Management
6 30 (16.76%) Problem-Solving
7 27 (15.08%) Asset Management
7 27 (15.08%) Presales
8 25 (13.97%) Data Engineering
8 25 (13.97%) E-Commerce
9 24 (13.41%) Database Marketing
9 24 (13.41%) Machine Learning
9 24 (13.41%) Software Engineering
10 23 (12.85%) Digital Marketing
11 22 (12.29%) API Design
11 22 (12.29%) Business Intelligence
11 22 (12.29%) Data Visualisation
11 22 (12.29%) ETL
11 22 (12.29%) Visualisation
11 22 (12.29%) Workflow
Programming Languages
1 40 (22.35%) JavaScript
1 40 (22.35%) SQL
2 36 (20.11%) Python
3 22 (12.29%) C++
3 22 (12.29%) Elixir
3 22 (12.29%) Ruby
4 14 (7.82%) ES6
5 9 (5.03%) Haskell
6 7 (3.91%) C#
7 4 (2.23%) TypeScript
8 2 (1.12%) Java
9 1 (0.56%) Google Apps Script
Qualifications
1 15 (8.38%) Degree
2 7 (3.91%) PhD
3 5 (2.79%) MBA
4 1 (0.56%) Numerate Degree
Quality Assurance & Compliance
1 8 (4.47%) QA
2 3 (1.68%) GDPR
Systems Management
1 22 (12.29%) Terraform
2 1 (0.56%) Automic
Vendors
1 52 (29.05%) Google
2 48 (26.82%) Adobe
3 44 (24.58%) Salesforce.com
4 35 (19.55%) Salesforce Marketing Cloud
5 29 (16.20%) Facebook
6 22 (12.29%) IBM
6 22 (12.29%) Snapchat
6 22 (12.29%) TikTok
7 21 (11.73%) Apteco
8 13 (7.26%) Remedy
9 9 (5.03%) Tealium
10 7 (3.91%) Microsoft
11 6 (3.35%) Marketo
12 4 (2.23%) Acxiom
12 4 (2.23%) comScore
13 3 (1.68%) Ensighten
13 3 (1.68%) OpenText
14 2 (1.12%) HubSpot
14 2 (1.12%) Pardot
15 1 (0.56%) Spotify