Period
to 17 December 2017

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 17 December 2017 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
England > London
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 753 736 842
Rank change year-on-year -17 +106 -26
Permanent jobs citing Marketing Technology 82 101 83
As % of all permanent IT jobs advertised in London 0.11% 0.14% 0.095%
As % of the Miscellaneous category 0.23% 0.30% 0.20%
Number of salaries quoted 66 97 69
London median annual salary £62,500 £65,000 £52,500
Median salary % change year-on-year -3.85% +23.81% -
10th Percentile £32,250 £37,500 £27,500
90th Percentile £85,625 £112,500 £90,000
England median annual salary £60,000 £65,000 £45,000
% change year-on-year -7.69% +44.44% -12.62%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 36089 34051 42179
As % of all permanent IT jobs advertised in London 49.10% 46.27% 48.06%
Number of salaries quoted 26358 28855 34822
London median annual salary £60,000 £60,000 £56,500
Median salary % change year-on-year - +6.19% +2.73%
10th Percentile £35,000 £32,500 £32,500
90th Percentile £92,500 £91,250 £87,500
England median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +7.78%

Marketing Technology
Job Vacancy Trend in London

Job postings citing Marketing Technology as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Technology in London

Marketing Technology
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Technology in London.

Salary trend for Marketing Technology in London

Marketing Technology
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Technology in London over the 6 months to 17 December 2017.

Salary histogram for Marketing Technology in London

Marketing Technology
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the London region over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +5 9 £55,000 -16.98% 2
West London +22 4 - -
East London - 1 £62,500 - 1
Marketing Technology
England

For the 6 months to 17 December 2017, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Technology.

1 81 (98.78%) Marketing
2 30 (36.59%) CRM
3 28 (34.15%) Analytics
4 26 (31.71%) Adobe
4 26 (31.71%) HTML
5 25 (30.49%) Project Management
5 25 (30.49%) Digital Marketing
6 24 (29.27%) Agile Software Development
7 21 (25.61%) Data Management
7 21 (25.61%) Salesforce.com
7 21 (25.61%) Marketing Automation
8 17 (20.73%) Social Media
9 16 (19.51%) Email Marketing
9 16 (19.51%) Analytical Skills
10 15 (18.29%) Eloqua
10 15 (18.29%) Photoshop
10 15 (18.29%) CSS
11 14 (17.07%) JavaScript
11 14 (17.07%) E-Commerce
12 13 (15.85%) SaaS
12 13 (15.85%) User Experience
13 12 (14.63%) HTML5
14 11 (13.41%) SQL
14 11 (13.41%) Adobe Campaign
14 11 (13.41%) Lead Generation
15 10 (12.20%) Marketo
15 10 (12.20%) Data Modelling
15 10 (12.20%) Data Integration
15 10 (12.20%) Degree
16 9 (10.98%) Workflow

Marketing Technology
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.44%) Apache Pig
1 2 (2.44%) CMS
1 2 (2.44%) Oracle SOA Suite
Applications
1 15 (18.29%) Photoshop
2 6 (7.32%) Microsoft Excel
3 2 (2.44%) Microsoft Office
Business Applications
1 15 (18.29%) Eloqua
2 11 (13.41%) Adobe Campaign
3 5 (6.10%) SAP CRM
3 5 (6.10%) SAP Hybris
4 3 (3.66%) Salesforce.com CRM
5 1 (1.22%) NetSuite
5 1 (1.22%) Social Studio
Cloud Services
1 13 (15.85%) SaaS
2 6 (7.32%) Google Analytics
3 1 (1.22%) Salesforce Service Cloud
Communications & Networking
1 4 (4.88%) Internet
2 1 (1.22%) FTP
2 1 (1.22%) IP Telephony
Database & Business Intelligence
1 7 (8.54%) Big Data
2 3 (3.66%) Data Warehouse
3 2 (2.44%) Data Lake
3 2 (2.44%) Hadoop
3 2 (2.44%) NoSQL
3 2 (2.44%) PostgreSQL
4 1 (1.22%) SQL Server
Development Applications
1 6 (7.32%) Crashlytics
2 3 (3.66%) JIRA
General
1 81 (98.78%) Marketing
2 7 (8.54%) Advertising
2 7 (8.54%) Games
2 7 (8.54%) Publishing
3 6 (7.32%) Finance
4 4 (4.88%) Retail
5 3 (3.66%) Legal
6 1 (1.22%) Automotive
6 1 (1.22%) Brand Awareness
Job Titles
1 17 (20.73%) Developer
2 16 (19.51%) Consultant
3 14 (17.07%) Marketing Manager
4 12 (14.63%) Marketing Consultant
5 7 (8.54%) Marketing Automation Manager
6 6 (7.32%) Digital Developer
6 6 (7.32%) Digital Marketing Consultant
6 6 (7.32%) Email Developer
6 6 (7.32%) Front End Developer (Client-Side Developer)
6 6 (7.32%) HTML CSS Developer
6 6 (7.32%) HTML Developer
6 6 (7.32%) HTML Email Developer
6 6 (7.32%) Technology Consultant
7 5 (6.10%) Hybris Consultant
7 5 (6.10%) Project Manager
7 5 (6.10%) SAP Consultant
7 5 (6.10%) Solutions Consultant
8 4 (4.88%) CRM Executive
8 4 (4.88%) Implementation Consultant
8 4 (4.88%) Marketing Project Manager
Libraries, Frameworks & Software Standards
1 26 (31.71%) HTML
2 15 (18.29%) CSS
3 12 (14.63%) HTML5
4 6 (7.32%) AngularJS
5 5 (6.10%) jQuery
6 4 (4.88%) .NET
6 4 (4.88%) ASP.NET
6 4 (4.88%) React
7 3 (3.66%) VML
8 2 (2.44%) ASP.NET MVC
8 2 (2.44%) CSS3
8 2 (2.44%) LAPP Stack
8 2 (2.44%) Node.js
8 2 (2.44%) OAuth
9 1 (1.22%) ASP.NET Web API
9 1 (1.22%) Ember.js
9 1 (1.22%) Middleware
9 1 (1.22%) RESTful
9 1 (1.22%) Symfony
9 1 (1.22%) Visualforce
Miscellaneous
1 17 (20.73%) Social Media
2 16 (19.51%) Analytical Skills
3 13 (15.85%) User Experience
4 7 (8.54%) Data Structures
4 7 (8.54%) Mobile App
5 6 (7.32%) Computer Science
6 5 (6.10%) iPad
7 2 (2.44%) Fintech
7 2 (2.44%) Linux Command Line
8 1 (1.22%) FMCG
8 1 (1.22%) Minimum Viable Product
Operating Systems
1 4 (4.88%) Linux
Processes & Methodologies
1 30 (36.59%) CRM
2 28 (34.15%) Analytics
3 25 (30.49%) Digital Marketing
3 25 (30.49%) Project Management
4 24 (29.27%) Agile Software Development
5 21 (25.61%) Data Management
5 21 (25.61%) Marketing Automation
6 16 (19.51%) Email Marketing
7 14 (17.07%) E-Commerce
8 11 (13.41%) Lead Generation
9 10 (12.20%) Data Integration
9 10 (12.20%) Data Modelling
10 9 (10.98%) Campaign Management
10 9 (10.98%) Data Governance
10 9 (10.98%) Demand Generation
10 9 (10.98%) Performance Metrics
10 9 (10.98%) Stakeholder Management
10 9 (10.98%) Workflow
11 8 (9.76%) B2B
11 8 (9.76%) Marketing Strategy
Programming Languages
1 14 (17.07%) JavaScript
2 11 (13.41%) SQL
3 5 (6.10%) Java
4 4 (4.88%) C#
5 2 (2.44%) Groovy
5 2 (2.44%) Python
5 2 (2.44%) VB.NET
6 1 (1.22%) Apex Code
6 1 (1.22%) ES6
6 1 (1.22%) Go
6 1 (1.22%) PHP
Qualifications
1 10 (12.20%) Degree
2 2 (2.44%) APMP
2 2 (2.44%) Computer Science Degree
3 1 (1.22%) PMP
3 1 (1.22%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 5 (6.10%) QA
2 1 (1.22%) PMO
Vendors
1 26 (31.71%) Adobe
2 21 (25.61%) Salesforce.com
3 10 (12.20%) Marketo
4 8 (9.76%) Pardot
5 7 (8.54%) Google
6 6 (7.32%) Dynatrace
6 6 (7.32%) Facebook
6 6 (7.32%) SOASTA, Inc
7 5 (6.10%) hybris
7 5 (6.10%) SAP
8 4 (4.88%) Microsoft
8 4 (4.88%) Salesforce Marketing Cloud
9 2 (2.44%) Aprimo
9 2 (2.44%) Cadence
9 2 (2.44%) Oracle
9 2 (2.44%) Siebel
9 2 (2.44%) Thunderhead
10 1 (1.22%) Hootsuite
10 1 (1.22%) HubSpot