Period
to 21 July 2018

The table below looks at the prevalence of the term Marketing Technology in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Technology over the 6 months to 21 July 2018 with a comparison to the same period over the previous 2 years.

Marketing Technology (Martech)
England > London
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 754 784 794
Rank change year-on-year +30 +10 +73
Permanent jobs citing Marketing Technology 83 71 102
As % of all permanent IT jobs advertised in London 0.12% 0.096% 0.12%
As % of the Miscellaneous category 0.24% 0.20% 0.26%
Number of salaries quoted 63 64 99
London median annual salary £75,000 £50,000 £62,500
Median salary % change year-on-year +50.00% -20.00% +4.17%
10th Percentile £32,500 £31,250 £42,250
90th Percentile £96,000 £95,875 £88,000
England median annual salary £65,000 £50,000 £60,000
% change year-on-year +30.00% -16.67% +9.09%

Marketing Technology is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 34,630 35,893 39,774
As % of all permanent IT jobs advertised in London 48.66% 48.65% 47.97%
Number of salaries quoted 26,786 27,139 33,601
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £33,725 £32,500
90th Percentile £95,000 £92,500 £87,500
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing Technology
Job Vacancy Trend in London

Job postings citing Marketing Technology as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Technology in London

Marketing Technology
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Technology in London.

Salary trend for Marketing Technology in London

Marketing Technology
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Technology in London over the 6 months to 21 July 2018.

Salary histogram for Marketing Technology in London

Marketing Technology
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Technology within the London region over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -20 7 £80,000 +60.00%
South London - 4 £70,000 - 1
East London - 2 £55,000 - 3
West London +17 1 £95,000 +90.00% 3
Marketing Technology
England

For the 6 months to 21 July 2018, IT jobs citing Marketing Technology also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Technology.

1 81 (97.59%) Marketing
2 34 (40.96%) Agile Software Development
3 30 (36.14%) CRM
4 26 (31.33%) Digital Marketing
5 24 (28.92%) Analytics
6 22 (26.51%) E-Commerce
7 19 (22.89%) Salesforce.com
8 17 (20.48%) Problem-Solving
9 16 (19.28%) Business Development
10 15 (18.07%) Google
11 14 (16.87%) .NET
11 14 (16.87%) Marketing Automation
12 13 (15.66%) Salesforce Marketing Cloud
12 13 (15.66%) Analytical Skills
12 13 (15.66%) Data Science
12 13 (15.66%) JavaScript
12 13 (15.66%) SQL Server
12 13 (15.66%) B2B
12 13 (15.66%) Finance
12 13 (15.66%) Big Data
13 12 (14.46%) Retail
13 12 (14.46%) Adobe
13 12 (14.46%) C#
13 12 (14.46%) SQL
14 11 (13.25%) Microsoft
15 10 (12.05%) Data Modelling
15 10 (12.05%) Software Engineering
15 10 (12.05%) AngularJS
15 10 (12.05%) SaaS
15 10 (12.05%) Social Media

Marketing Technology
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.23%) Apache Spark
2 5 (6.02%) Adobe Experience Manager
2 5 (6.02%) CMS
3 2 (2.41%) Drupal
3 2 (2.41%) EPiServer
4 1 (1.20%) Apache Pig
4 1 (1.20%) Jupyter
4 1 (1.20%) Oracle Workflow
Applications
1 1 (1.20%) InVision
1 1 (1.20%) Microsoft Office
1 1 (1.20%) Microsoft Project
1 1 (1.20%) Photoshop
Business Applications
1 10 (12.05%) Dynamics CRM
2 8 (9.64%) Dynamics AX
2 8 (9.64%) Dynamics NAV
3 7 (8.43%) Eloqua
4 3 (3.61%) Adobe Campaign
4 3 (3.61%) Radian6
5 2 (2.41%) SAP CRM
5 2 (2.41%) SAP Hybris
6 1 (1.20%) NetSuite
6 1 (1.20%) Salesforce.com CRM
6 1 (1.20%) WebTrends
Cloud Services
1 10 (12.05%) SaaS
2 9 (10.84%) Microsoft Azure
3 6 (7.23%) Google Analytics
4 3 (3.61%) Adobe Analytics
5 2 (2.41%) Amazon AWS
6 1 (1.20%) AdWords
6 1 (1.20%) Amazon EC2
6 1 (1.20%) Amazon EMR
6 1 (1.20%) Amazon Kinesis
6 1 (1.20%) Amazon S3
6 1 (1.20%) Amazon SageMaker
6 1 (1.20%) AWS Lambda
6 1 (1.20%) Boomi
6 1 (1.20%) GitHub
6 1 (1.20%) Google Cloud Platform
6 1 (1.20%) Serverless
Communications & Networking
1 1 (1.20%) FTP
1 1 (1.20%) IP Telephony
1 1 (1.20%) SMS
1 1 (1.20%) SSH
Database & Business Intelligence
1 13 (15.66%) Big Data
1 13 (15.66%) SQL Server
2 9 (10.84%) NoSQL
3 8 (9.64%) Apache Hive
3 8 (9.64%) SQL Server 2016
4 7 (8.43%) Hadoop
5 4 (4.82%) SQL Server Integration Services
6 3 (3.61%) MongoDB
7 2 (2.41%) Amazon Redshift
7 2 (2.41%) MySQL
7 2 (2.41%) PostgreSQL
8 1 (1.20%) Amazon RDS
8 1 (1.20%) BusinessObjects
8 1 (1.20%) Data Mining
8 1 (1.20%) Data Warehouse
8 1 (1.20%) Electronic Patient Records
8 1 (1.20%) Impala
8 1 (1.20%) MariaDB
8 1 (1.20%) Relational Database
8 1 (1.20%) SQLite
Development Applications
1 3 (3.61%) Git (software)
1 3 (3.61%) Oracle APEX
2 1 (1.20%) Dreamweaver
2 1 (1.20%) JIRA
2 1 (1.20%) Oracle Forms
2 1 (1.20%) PHPUnit
2 1 (1.20%) Subversion
General
1 81 (97.59%) Marketing
2 13 (15.66%) Finance
3 12 (14.46%) Retail
4 5 (6.02%) Publishing
5 3 (3.61%) Law
6 2 (2.41%) Advertising
6 2 (2.41%) Banking
6 2 (2.41%) Manufacturing
7 1 (1.20%) French Language
7 1 (1.20%) German Language
7 1 (1.20%) Pharmaceutical
Job Titles
1 13 (15.66%) Developer
2 9 (10.84%) Consultant
3 7 (8.43%) Analyst
3 7 (8.43%) Architect
3 7 (8.43%) Marketing Manager
4 6 (7.23%) Head of Digital
4 6 (7.23%) Head of Marketing
4 6 (7.23%) Marketing Consultant
4 6 (7.23%) Marketing Director
5 5 (6.02%) .NET Developer
5 5 (6.02%) Account Director
5 5 (6.02%) Azure Developer
5 5 (6.02%) Big Data Developer
5 5 (6.02%) Digital Account Director
5 5 (6.02%) Digital Director
5 5 (6.02%) Digital Marketing Director
5 5 (6.02%) Head of Digital Marketing
5 5 (6.02%) Junior
6 4 (4.82%) Software Engineer
6 4 (4.82%) Solutions Architect
Libraries, Frameworks & Software Standards
1 14 (16.87%) .NET
2 10 (12.05%) AngularJS
3 9 (10.84%) ASP.NET
4 8 (9.64%) ASP.NET Core
5 5 (6.02%) React
6 4 (4.82%) .NET Core
6 4 (4.82%) HTML
6 4 (4.82%) Vue.js
7 3 (3.61%) CSS
7 3 (3.61%) Ember.js
7 3 (3.61%) Symfony
7 3 (3.61%) Visualforce
7 3 (3.61%) Web Services
8 2 (2.41%) Middleware
8 2 (2.41%) Node.js
9 1 (1.20%) HTML5
9 1 (1.20%) Matplotlib
9 1 (1.20%) REST
9 1 (1.20%) XHTML
9 1 (1.20%) XML
Miscellaneous
1 13 (15.66%) Analytical Skills
2 10 (12.05%) Social Media
3 7 (8.43%) Self-Motivation
4 5 (6.02%) Computer Science
5 3 (3.61%) Augmented Reality
5 3 (3.61%) FMCG
5 3 (3.61%) Linux Command Line
5 3 (3.61%) User Experience
6 2 (2.41%) Blog
6 2 (2.41%) Fintech
6 2 (2.41%) Life Science
7 1 (1.20%) Data Structures
7 1 (1.20%) Digital Media
7 1 (1.20%) Enterprise Software
7 1 (1.20%) Greenfield Project
7 1 (1.20%) Management Information System
7 1 (1.20%) Mobile App
7 1 (1.20%) Tandem
Operating Systems
1 4 (4.82%) Linux
2 1 (1.20%) CentOS
Processes & Methodologies
1 34 (40.96%) Agile Software Development
2 30 (36.14%) CRM
3 26 (31.33%) Digital Marketing
4 24 (28.92%) Analytics
5 22 (26.51%) E-Commerce
6 17 (20.48%) Problem-Solving
7 16 (19.28%) Business Development
8 14 (16.87%) Marketing Automation
9 13 (15.66%) B2B
9 13 (15.66%) Data Science
10 10 (12.05%) Data Modelling
10 10 (12.05%) Software Engineering
11 9 (10.84%) Content Syndication
12 8 (9.64%) Artificial Intelligence
12 8 (9.64%) Coaching
12 8 (9.64%) Competitive Intelligence
12 8 (9.64%) Data Management
12 8 (9.64%) ETL
12 8 (9.64%) Open Source
12 8 (9.64%) Presales
Programming Languages
1 13 (15.66%) JavaScript
2 12 (14.46%) C#
2 12 (14.46%) SQL
3 5 (6.02%) Java
4 4 (4.82%) PL/SQL
4 4 (4.82%) Python
5 3 (3.61%) Apex Code
5 3 (3.61%) ES6
5 3 (3.61%) Go
5 3 (3.61%) PHP
5 3 (3.61%) SOQL
5 3 (3.61%) SOSL
6 1 (1.20%) R
6 1 (1.20%) Scala
6 1 (1.20%) TypeScript
Qualifications
1 6 (7.23%) Degree
2 1 (1.20%) AWS Certification
2 1 (1.20%) PMI Certification
2 1 (1.20%) PMP
Quality Assurance & Compliance
1 3 (3.61%) QA
System Software
1 1 (1.20%) Docker
Vendors
1 19 (22.89%) Salesforce.com
2 15 (18.07%) Google
3 13 (15.66%) Salesforce Marketing Cloud
4 12 (14.46%) Adobe
5 11 (13.25%) Microsoft
6 9 (10.84%) Oracle
7 8 (9.64%) Samsung
7 8 (9.64%) Sony
8 5 (6.02%) Sitecore
9 4 (4.82%) Informatica
9 4 (4.82%) Marketo
10 3 (3.61%) HubSpot
11 2 (2.41%) Aprimo
11 2 (2.41%) Cognizant
11 2 (2.41%) Facebook
11 2 (2.41%) hybris
11 2 (2.41%) IBM
11 2 (2.41%) SAP
12 1 (1.20%) Cognos
12 1 (1.20%) MicroStrategy