Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers permanent job vacancies from the 6 months leading up to 24 September 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Sep 2026
Same period 2025 Same period 2024
Rank 786 648 769
Rank change year-on-year -138 +121 -13
Permanent jobs citing Competitive Intelligence 24 12 14
As % of all permanent jobs in the UK 0.021% 0.024% 0.018%
As % of the Processes & Methodologies category 0.028% 0.027% 0.022%
Number of salaries quoted 9 2 0
10th Percentile £30,000 £43,875 -
25th Percentile £52,750 £47,813 -
Median annual salary (50th Percentile) £65,000 £56,250 -
Median % change year-on-year +15.56% - -
75th Percentile £87,500 £65,313 -
90th Percentile £92,000 £69,625 -
UK excluding London median annual salary £65,000 - -

All Process & Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,482 43,719 62,334
As % of all permanent jobs advertised in the UK 73.07% 88.75% 81.46%
Number of salaries quoted 58,986 24,656 34,489
10th Percentile £31,250 £28,500 £32,500
25th Percentile £41,750 £36,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -4.17%
75th Percentile £80,000 £75,000 £77,500
90th Percentile £100,000 £96,250 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Competitive Intelligence
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Competitive Intelligence relative to all permanent IT jobs advertised.

Competitive Intelligence job vacancy trend in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Salary Histogram

Salary distribution for jobs citing Competitive Intelligence over the 6 months to 24 September 2026.

Salary histogram for Competitive Intelligence in the UK

Competitive Intelligence
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 24 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -112 19 £65,000 +15.56% 161
London -49 11 £72,500 +28.89% 119
UK excluding London -119 11 £65,000 - 47
Work from Home - 5 £78,750 - 51
North of England -57 4 £30,000 - 11
Scotland - 3 - - 2
North West -23 2 £65,000 - 7
Yorkshire - 2 £30,000 - 3
South East - 2 - - 12
South West -80 1 £72,500 - 7
West Midlands - 1 £85,000 - 5
Midlands - 1 £85,000 - 7

Competitive Intelligence
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 7 (29.17%) SaaS
2 2 (8.33%) Anthropic Claude
2 2 (8.33%) ChatGPT
2 2 (8.33%) Microsoft 365
Communications & Networking
1 2 (8.33%) Extranet
1 2 (8.33%) Intranet
2 1 (4.17%) HTTP
2 1 (4.17%) Wireless
Database & Business Intelligence
1 3 (12.50%) Relational Database
Development Applications
1 1 (4.17%) Selenium
General
1 20 (83.33%) Marketing
2 10 (41.67%) Social Skills
3 5 (20.83%) Inclusion and Diversity
4 4 (16.67%) Finance
4 4 (16.67%) Legal
4 4 (16.67%) Presentation Skills
5 3 (12.50%) Analytical Skills
6 2 (8.33%) Public Sector
7 1 (4.17%) Advertising
7 1 (4.17%) Aviation
7 1 (4.17%) Banking
7 1 (4.17%) Czech Language
7 1 (4.17%) French Language
7 1 (4.17%) Law
7 1 (4.17%) Legal Technology
7 1 (4.17%) Polish Language
7 1 (4.17%) Private Banking
Job Titles
1 7 (29.17%) Product Manager
2 6 (25.00%) Marketing Manager
2 6 (25.00%) Product Marketing Manager
3 4 (16.67%) Senior
4 3 (12.50%) Head of Marketing
4 3 (12.50%) Senior Software Engineer
4 3 (12.50%) Software Engineer
5 2 (8.33%) Head of Product Marketing
5 2 (8.33%) Sales Representative
6 1 (4.17%) Architect
6 1 (4.17%) Consultant
6 1 (4.17%) Domain Architect
6 1 (4.17%) Presales Consultant
6 1 (4.17%) Web Engineer
Libraries, Frameworks & Software Standards
1 3 (12.50%) Kafka
1 3 (12.50%) Spring
2 1 (4.17%) DOM
2 1 (4.17%) HTML
2 1 (4.17%) Playwright
2 1 (4.17%) Puppeteer
Miscellaneous
1 5 (20.83%) Web Conferencing
2 4 (16.67%) Onboarding
2 4 (16.67%) Self-Motivation
3 3 (12.50%) Pricing Data
3 3 (12.50%) Social Media
4 2 (8.33%) Analytical Mindset
4 2 (8.33%) Product Ownership
5 1 (4.17%) AI Agents
5 1 (4.17%) Augmented Reality
5 1 (4.17%) Marketing Technology
5 1 (4.17%) Private Cloud
5 1 (4.17%) PropTech
5 1 (4.17%) Virtual Team
Processes & Methodologies
1 15 (62.50%) Product Marketing
2 12 (50.00%) B2B
3 10 (41.67%) Value Proposition
4 9 (37.50%) Analytics
5 8 (33.33%) Digital Marketing
5 8 (33.33%) Product Strategy
5 8 (33.33%) Roadmaps
6 7 (29.17%) AI
7 6 (25.00%) CRM
7 6 (25.00%) Customer Insight
7 6 (25.00%) Data Science
7 6 (25.00%) GTM Strategy
7 6 (25.00%) Sales Enablement
7 6 (25.00%) Strategic Thinking
8 5 (20.83%) Fintech
8 5 (20.83%) Validation
9 4 (16.67%) Content Marketing
9 4 (16.67%) Global Marketing
9 4 (16.67%) Marketing Strategy
9 4 (16.67%) Stakeholder Management
Programming Languages
1 3 (12.50%) Java
1 3 (12.50%) Kotlin
2 1 (4.17%) JavaScript
2 1 (4.17%) Python
Qualifications
1 5 (20.83%) Degree
2 1 (4.17%) ACCA
2 1 (4.17%) CIMA
Quality Assurance & Compliance
1 4 (16.67%) Data Quality
2 1 (4.17%) Actionable Recommendations
System Software
1 1 (4.17%) Docker
Systems Management
1 1 (4.17%) Kubernetes
Vendors
1 2 (8.33%) Microsoft
1 2 (8.33%) Salesforce
2 1 (4.17%) Google
2 1 (4.17%) Infor
2 1 (4.17%) Revolut