Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers permanent job vacancies from the 6 months leading up to 5 August 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Aug 2026
Same period 2025 Same period 2024
Rank 774 673 778
Rank change year-on-year -101 +105 +49
Permanent jobs citing Competitive Intelligence 17 10 39
As % of all permanent jobs in the UK 0.016% 0.020% 0.047%
As % of the Processes & Methodologies category 0.022% 0.023% 0.057%
Number of salaries quoted 8 5 3
10th Percentile £30,000 £51,750 -
25th Percentile £39,000 £67,500 -
Median annual salary (50th Percentile) £56,750 £70,000 £23,000
Median % change year-on-year -18.93% +204.35% -78.10%
75th Percentile £69,063 £72,500 £31,500
90th Percentile £85,375 - £36,600
UK excluding London median annual salary £44,000 - £23,000

All Process & Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 76,763 44,374 67,952
As % of all permanent jobs advertised in the UK 73.58% 89.45% 81.06%
Number of salaries quoted 52,880 25,244 44,456
10th Percentile £30,750 £28,500 £31,246
25th Percentile £41,250 £37,500 £41,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -8.71%
75th Percentile £78,750 £75,246 £75,000
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £55,000 £49,000 £50,000
% change year-on-year +12.24% -2.00% -9.09%

Competitive Intelligence
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Competitive Intelligence relative to all permanent IT jobs advertised.

Competitive Intelligence job vacancy trend in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Salary Histogram

Salary distribution for jobs citing Competitive Intelligence over the 6 months to 5 August 2026.

Salary histogram for Competitive Intelligence in the UK

Competitive Intelligence
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 5 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -76 16 £56,750 -18.93% 52
UK excluding London -81 9 £44,000 - 11
London -53 7 £60,000 -14.29% 45
North of England -32 5 £30,000 - 3
North West +3 3 £65,000 - 1
Yorkshire - 2 £30,000 - 2
South East - 2 - - 4
Work from Home - 2 £63,000 - 19
South West -61 1 £72,500 - 1
West Midlands - 1 £44,000 - 1
Midlands - 1 £44,000 - 1

Competitive Intelligence
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (5.88%) CMS
1 1 (5.88%) Confluence
1 1 (5.88%) SharePoint
Cloud Services
1 5 (29.41%) SaaS
2 1 (5.88%) Amplience
2 1 (5.88%) Anthropic Claude
2 1 (5.88%) Canva
2 1 (5.88%) ChatGPT
2 1 (5.88%) Miro
2 1 (5.88%) Power Platform
Communications & Networking
1 1 (5.88%) HTTP
1 1 (5.88%) Wireless
Database & Business Intelligence
1 2 (11.76%) Relational Database
2 1 (5.88%) Power BI
Development Applications
1 1 (5.88%) JIRA
1 1 (5.88%) Selenium
General
1 14 (82.35%) Marketing
2 9 (52.94%) Social Skills
3 6 (35.29%) Finance
4 5 (29.41%) Presentation Skills
5 3 (17.65%) Analytical Skills
6 2 (11.76%) Inclusion and Diversity
6 2 (11.76%) Law
6 2 (11.76%) Pharmaceutical
7 1 (5.88%) Advertising
7 1 (5.88%) Aviation
7 1 (5.88%) Banking
7 1 (5.88%) French Language
7 1 (5.88%) Legal
7 1 (5.88%) Private Banking
7 1 (5.88%) Public Sector
Job Titles
1 6 (35.29%) Product Manager
2 4 (23.53%) Marketing Manager
2 4 (23.53%) Product Marketing Manager
3 3 (17.65%) Senior
4 2 (11.76%) Head of Marketing
4 2 (11.76%) Head of Product Marketing
4 2 (11.76%) Sales Representative
4 2 (11.76%) Senior Software Engineer
4 2 (11.76%) Software Engineer
5 1 (5.88%) Business Development Manager
5 1 (5.88%) Business Manager
5 1 (5.88%) Development Manager
5 1 (5.88%) Web Engineer
Libraries, Frameworks & Software Standards
1 2 (11.76%) Kafka
1 2 (11.76%) Spring
2 1 (5.88%) DOM
2 1 (5.88%) HTML
2 1 (5.88%) MACH
2 1 (5.88%) Playwright
2 1 (5.88%) Puppeteer
2 1 (5.88%) PySpark
Miscellaneous
1 3 (17.65%) Analytical Mindset
1 3 (17.65%) Onboarding
1 3 (17.65%) Web Conferencing
2 2 (11.76%) Pricing Data
3 1 (5.88%) Marketing Technology
3 1 (5.88%) Product Ownership
3 1 (5.88%) PropTech
Processes & Methodologies
1 7 (41.18%) Product Marketing
2 6 (35.29%) B2B
2 6 (35.29%) Value Proposition
3 4 (23.53%) AI
3 4 (23.53%) CRM
3 4 (23.53%) Data Science
3 4 (23.53%) Fintech
3 4 (23.53%) Matrix Organization
3 4 (23.53%) Product Strategy
3 4 (23.53%) Roadmaps
3 4 (23.53%) Validation
4 3 (17.65%) Analytics
4 3 (17.65%) Business Development
4 3 (17.65%) Data Collection
4 3 (17.65%) GTM Strategy
4 3 (17.65%) Observability
4 3 (17.65%) Sales Enablement
5 2 (11.76%) Business Case
5 2 (11.76%) Product Roadmap
5 2 (11.76%) Storytelling
Programming Languages
1 2 (11.76%) Java
1 2 (11.76%) Kotlin
1 2 (11.76%) Python
2 1 (5.88%) JavaScript
2 1 (5.88%) SQL
Qualifications
1 4 (23.53%) Degree
2 2 (11.76%) Master's Degree
2 2 (11.76%) MBA
2 2 (11.76%) Postgraduate
Quality Assurance & Compliance
1 3 (17.65%) Data Quality
2 2 (11.76%) Accessibility
3 1 (5.88%) Actionable Recommendations
System Software
1 1 (5.88%) Docker
Systems Management
1 1 (5.88%) Kubernetes
Vendors
1 3 (17.65%) Salesforce
2 1 (5.88%) Google
2 1 (5.88%) Microsoft
2 1 (5.88%) Revolut