Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers permanent job vacancies from the 6 months leading up to 20 April 2026, with comparisons to the same periods in the previous two years.

6 months to
20 Apr 2026
Same period 2025 Same period 2024
Rank 702 633 829
Rank change year-on-year -69 +196 +119
Permanent jobs citing Competitive Intelligence 17 5 51
As % of all permanent jobs in the UK 0.019% 0.012% 0.054%
As % of the Processes & Methodologies category 0.026% 0.013% 0.063%
Number of salaries quoted 9 5 7
10th Percentile - £52,500 -
25th Percentile £42,000 £67,500 -
Median annual salary (50th Percentile) £60,000 £70,000 £23,000
Median % change year-on-year -14.29% +204.35% -77.56%
75th Percentile £73,750 £72,500 -
90th Percentile £116,500 - £29,800
UK excluding London median annual salary £44,000 £45,000 £23,000
% change year-on-year -2.22% +95.65% -79.09%

All Process & Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 65,702 38,866 81,241
As % of all permanent jobs advertised in the UK 75.29% 92.92% 85.87%
Number of salaries quoted 40,633 22,660 59,433
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -10.57%
75th Percentile £77,500 £80,000 £72,500
90th Percentile £97,500 £102,500 £92,500
UK excluding London median annual salary £50,000 £52,600 £50,000
% change year-on-year -4.94% +5.20% -8.90%

Competitive Intelligence
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Competitive Intelligence relative to all permanent IT jobs advertised.

Competitive Intelligence job vacancy trend in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Salary Histogram

Salary distribution for jobs citing Competitive Intelligence over the 6 months to 20 April 2026.

Salary histogram for Competitive Intelligence in the UK

Competitive Intelligence
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 20 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -70 14 £60,000 -14.29% 23
UK excluding London -81 9 £44,000 -2.22% 8
London 0 5 £82,500 +17.86% 14
West Midlands -28 4 £44,000 -2.22%
Midlands -32 4 £44,000 -2.22%
South East - 2 - - 3
North of England - 2 - - 5
Work from Home - 1 £72,500 - 14
South West - 1 £72,500 -
Yorkshire - 1 - - 4
North West - 1 - - 1

Competitive Intelligence
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (11.76%) CMS
2 1 (5.88%) Apache Spark
2 1 (5.88%) Confluence
2 1 (5.88%) SharePoint
Cloud Services
1 4 (23.53%) Power Platform
2 2 (11.76%) SaaS
3 1 (5.88%) Amplience
3 1 (5.88%) AWS
3 1 (5.88%) Canva
3 1 (5.88%) Miro
Communications & Networking
1 2 (11.76%) HTTP
2 1 (5.88%) RTP
Database & Business Intelligence
1 4 (23.53%) Power BI
Development Applications
1 2 (11.76%) Selenium
2 1 (5.88%) JIRA
General
1 11 (64.71%) Finance
2 7 (41.18%) Social Skills
3 6 (35.29%) Marketing
4 5 (29.41%) Analytical Skills
4 5 (29.41%) Inclusion and Diversity
5 3 (17.65%) Advertising
5 3 (17.65%) Presentation Skills
6 2 (11.76%) Pharmaceutical
7 1 (5.88%) Aviation
7 1 (5.88%) Digital Economy
7 1 (5.88%) Financial Institution
7 1 (5.88%) Law
7 1 (5.88%) Legal
7 1 (5.88%) Retail
Job Titles
1 4 (23.53%) Product Manager
2 2 (11.76%) Marketing Manager
2 2 (11.76%) Product Marketing Manager
2 2 (11.76%) Web Engineer
3 1 (5.88%) Business Development Manager
3 1 (5.88%) Business Manager
3 1 (5.88%) Development Manager
3 1 (5.88%) Head of Engineering
3 1 (5.88%) Product Management Specialist
3 1 (5.88%) Product Specialist
3 1 (5.88%) Sales Representative
Libraries, Frameworks & Software Standards
1 4 (23.53%) PySpark
2 2 (11.76%) DOM
2 2 (11.76%) HTML
2 2 (11.76%) Playwright
2 2 (11.76%) Puppeteer
3 1 (5.88%) MACH
Miscellaneous
1 4 (23.53%) Analytical Mindset
2 3 (17.65%) Social Media
3 2 (11.76%) Onboarding
3 2 (11.76%) Web Conferencing
4 1 (5.88%) Cloud Native
4 1 (5.88%) Distributed Systems
4 1 (5.88%) Marketing Technology
Processes & Methodologies
1 7 (41.18%) Analytics
2 6 (35.29%) B2B
3 4 (23.53%) Analytical Modelling
3 4 (23.53%) Business Intelligence
3 4 (23.53%) Business Strategy
3 4 (23.53%) Continuous Improvement
3 4 (23.53%) ERP
3 4 (23.53%) Migration
3 4 (23.53%) Visualisation
4 3 (17.65%) AI
4 3 (17.65%) Data Analytics
4 3 (17.65%) Data Engineering
4 3 (17.65%) Data Science
4 3 (17.65%) Performance Analysis
4 3 (17.65%) Performance Metrics
4 3 (17.65%) Product Marketing
4 3 (17.65%) Roadmaps
4 3 (17.65%) Root Cause Analysis
5 2 (11.76%) Data Extraction
5 2 (11.76%) Reverse Engineering
Programming Languages
1 6 (35.29%) Python
2 4 (23.53%) SQL
3 2 (11.76%) JavaScript
4 1 (5.88%) TypeScript
Qualifications
1 4 (23.53%) Degree
2 3 (17.65%) Master's Degree
3 2 (11.76%) MBA
3 2 (11.76%) Postgraduate
Quality Assurance & Compliance
1 2 (11.76%) Accessibility
1 2 (11.76%) Data Quality
2 1 (5.88%) QA
System Software
1 2 (11.76%) Docker
Systems Management
1 2 (11.76%) Kubernetes
Vendors
1 2 (11.76%) Google
1 2 (11.76%) Salesforce
2 1 (5.88%) Databricks
2 1 (5.88%) Microsoft