Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers vacancies from the 6 months leading up to 16 September 2025, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2025
Same period 2024 Same period 2023
Rank 661 756 759
Rank change year-on-year +95 +3 +406
Permanent jobs citing Competitive Intelligence 12 36 15
As % of all permanent jobs advertised in the UK 0.024% 0.046% 0.024%
As % of the Processes & Methodologies category 0.027% 0.057% 0.026%
Number of salaries quoted 3 0 11
10th Percentile £46,500 - £95,750
25th Percentile £54,375 - £101,250
Median annual salary (50th Percentile) £70,000 - £105,000
Median % change year-on-year - - +121.05%
75th Percentile £72,500 - £106,125
90th Percentile - - £107,500
UK excluding London median annual salary - - -

All Process and Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,694 63,053 58,074
As % of all permanent jobs advertised in the UK 88.68% 81.08% 94.39%
Number of salaries quoted 24,544 35,778 43,624
10th Percentile £28,500 £32,000 £32,750
25th Percentile £36,250 £42,500 £45,000
Median annual salary (50th Percentile) £55,000 £57,500 £60,000
Median % change year-on-year -4.35% -4.17% -
75th Percentile £75,000 £77,250 £80,000
90th Percentile £96,250 £95,000 £100,000
UK excluding London median annual salary £47,500 £52,500 £54,000
% change year-on-year -9.52% -2.78% +2.86%

Competitive Intelligence
Job Vacancy Trend

Job postings citing Competitive Intelligence as a proportion of all IT jobs advertised.

Job vacancy trend for Competitive Intelligence in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Salary Histogram

Salary distribution for jobs citing Competitive Intelligence over the 6 months to 16 September 2025.

Salary histogram for Competitive Intelligence in the UK

Competitive Intelligence
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 16 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +86 9 £70,000 - 12
London +62 5 £70,000 - 10
UK excluding London +71 4 - - 3
South West - 3 - - 1
North of England - 1 - - 1
North West - 1 - - 1

Competitive Intelligence
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (16.67%) Microsoft Excel
2 1 (8.33%) AutoCAD
2 1 (8.33%) Microsoft Office
2 1 (8.33%) Microsoft PowerPoint
2 1 (8.33%) MS Visio
Cloud Services
1 1 (8.33%) SaaS
General
1 9 (75.00%) Social Skills
2 7 (58.33%) Marketing
3 5 (41.67%) Finance
4 3 (25.00%) Electronics
4 3 (25.00%) Inclusion and Diversity
4 3 (25.00%) Organisational Skills
5 2 (16.67%) Law
6 1 (8.33%) Analytical Skills
6 1 (8.33%) Banking
6 1 (8.33%) Financial Institution
6 1 (8.33%) Influencing Skills
6 1 (8.33%) Legal
Job Titles
1 3 (25.00%) Sales Engineer
1 3 (25.00%) Technical Engineer
1 3 (25.00%) Technical Sales Engineer
2 2 (16.67%) Marketing Manager
2 2 (16.67%) Product Manager
2 2 (16.67%) Product Marketing Manager
2 2 (16.67%) Software Manager
2 2 (16.67%) Software Product Manager
3 1 (8.33%) Account Manager
3 1 (8.33%) Business Development Manager
3 1 (8.33%) Business Manager
3 1 (8.33%) Development Manager
3 1 (8.33%) Product Management Director
3 1 (8.33%) Project Engineer
Miscellaneous
1 3 (25.00%) Social Media
2 1 (8.33%) Product Ownership
2 1 (8.33%) Self-Motivation
Processes & Methodologies
1 5 (41.67%) Business Strategy
2 3 (25.00%) Analytics
2 3 (25.00%) Continuous Improvement
2 3 (25.00%) Customer Requirements
2 3 (25.00%) Data Analytics
2 3 (25.00%) Performance Metrics
2 3 (25.00%) Physics
2 3 (25.00%) Root Cause Analysis
2 3 (25.00%) Value Proposition
3 2 (16.67%) Business Development
3 2 (16.67%) GTM Strategy
3 2 (16.67%) Lead Generation
3 2 (16.67%) Problem-Solving
3 2 (16.67%) Product Marketing
3 2 (16.67%) Strategic Thinking
4 1 (8.33%) Personalization
4 1 (8.33%) Pricing Strategy
4 1 (8.33%) Proactive Management
4 1 (8.33%) Product Management
4 1 (8.33%) Stakeholder Engagement
Qualifications
1 8 (66.67%) Degree
2 2 (16.67%) Master's Degree
3 1 (8.33%) MBA
Quality Assurance & Compliance
1 1 (8.33%) Actionable Recommendations
Vendors
1 1 (8.33%) Microsoft