Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers permanent job vacancies from the 6 months leading up to 15 March 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Mar 2026
Same period 2025 Same period 2024
Rank 680 642 815
Rank change year-on-year -38 +173 +172
Permanent jobs citing Competitive Intelligence 16 3 25
As % of all permanent jobs in the UK 0.022% 0.007% 0.030%
As % of the Processes & Methodologies category 0.028% 0.007% 0.034%
Number of salaries quoted 7 3 8
10th Percentile - £47,500 -
25th Percentile £42,000 £55,000 -
Median annual salary (50th Percentile) £44,000 £70,000 £23,000
Median % change year-on-year -37.14% +204.35% -77.56%
75th Percentile £88,750 £72,500 £27,250
90th Percentile £120,500 - £49,000
UK excluding London median annual salary £44,000 £45,000 £23,000
% change year-on-year -2.22% +95.65% -79.09%

All Process & Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 57,986 41,016 73,720
As % of all permanent jobs advertised in the UK 77.95% 93.54% 87.33%
Number of salaries quoted 35,213 22,402 55,977
10th Percentile £29,750 £32,000 £29,000
25th Percentile £39,911 £44,967 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £76,997 £80,000 £73,750
90th Percentile £97,500 £102,410 £93,750
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Competitive Intelligence
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Competitive Intelligence relative to all permanent IT jobs advertised.

Competitive Intelligence job vacancy trend in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Salary Histogram

Salary distribution for jobs citing Competitive Intelligence over the 6 months to 15 March 2026.

Salary histogram for Competitive Intelligence in the UK

Competitive Intelligence
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 15 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -17 13 £44,000 -37.14% 11
UK excluding London -15 8 £44,000 -2.22% 3
London +14 5 £105,000 +50.00% 6
West Midlands +8 4 £44,000 -2.22%
Midlands -13 4 £44,000 -2.22%
South East - 2 - - 1
North of England - 2 - - 2
North West - 1 - -
Yorkshire - 1 - - 2

Competitive Intelligence
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (12.50%) CMS
2 1 (6.25%) Apache Spark
2 1 (6.25%) Confluence
2 1 (6.25%) SharePoint
Business Applications
1 1 (6.25%) Dynamics CRM
Cloud Services
1 4 (25.00%) Power Platform
2 1 (6.25%) Amplience
2 1 (6.25%) AWS
2 1 (6.25%) Canva
2 1 (6.25%) Miro
2 1 (6.25%) SaaS
Communications & Networking
1 1 (6.25%) HTTP
1 1 (6.25%) RTP
Database & Business Intelligence
1 4 (25.00%) Power BI
Development Applications
1 1 (6.25%) JIRA
1 1 (6.25%) Selenium
General
1 11 (68.75%) Finance
2 6 (37.50%) Marketing
2 6 (37.50%) Social Skills
3 5 (31.25%) Analytical Skills
3 5 (31.25%) Inclusion and Diversity
4 2 (12.50%) Advertising
4 2 (12.50%) Pharmaceutical
4 2 (12.50%) Presentation Skills
5 1 (6.25%) Digital Economy
5 1 (6.25%) Financial Institution
5 1 (6.25%) Law
5 1 (6.25%) Legal
5 1 (6.25%) Retail
Job Titles
1 3 (18.75%) Product Manager
2 1 (6.25%) Business Development Director
2 1 (6.25%) Business Development Manager
2 1 (6.25%) Business Manager
2 1 (6.25%) Development Director
2 1 (6.25%) Development Manager
2 1 (6.25%) Head of Engineering
2 1 (6.25%) Marketing Director
2 1 (6.25%) Marketing Manager
2 1 (6.25%) Product Management Specialist
2 1 (6.25%) Product Marketing Manager
2 1 (6.25%) Product Specialist
2 1 (6.25%) Sales Representative
2 1 (6.25%) Web Engineer
Libraries, Frameworks & Software Standards
1 4 (25.00%) PySpark
2 1 (6.25%) DOM
2 1 (6.25%) HTML
2 1 (6.25%) MACH
2 1 (6.25%) Playwright
2 1 (6.25%) Puppeteer
Miscellaneous
1 4 (25.00%) Analytical Mindset
2 3 (18.75%) Social Media
3 2 (12.50%) Onboarding
4 1 (6.25%) Cloud Native
4 1 (6.25%) Distributed Systems
4 1 (6.25%) Marketing Technology
4 1 (6.25%) Web Conferencing
Processes & Methodologies
1 8 (50.00%) Analytics
2 6 (37.50%) B2B
3 5 (31.25%) Business Strategy
3 5 (31.25%) Continuous Improvement
4 4 (25.00%) Analytical Modelling
4 4 (25.00%) Business Intelligence
4 4 (25.00%) ERP
4 4 (25.00%) Migration
4 4 (25.00%) Visualisation
5 3 (18.75%) Business Development
5 3 (18.75%) CRM
5 3 (18.75%) Data Analytics
5 3 (18.75%) Performance Analysis
5 3 (18.75%) Performance Metrics
5 3 (18.75%) Root Cause Analysis
5 3 (18.75%) Sales Enablement
6 2 (12.50%) Brand Management
6 2 (12.50%) Line Management
6 2 (12.50%) Mentoring
6 2 (12.50%) Product Marketing
Programming Languages
1 5 (31.25%) Python
2 4 (25.00%) SQL
3 1 (6.25%) JavaScript
3 1 (6.25%) TypeScript
Qualifications
1 5 (31.25%) Degree
2 3 (18.75%) Master's Degree
3 2 (12.50%) MBA
3 2 (12.50%) Postgraduate
Quality Assurance & Compliance
1 2 (12.50%) Accessibility
2 1 (6.25%) Data Quality
2 1 (6.25%) QA
System Software
1 1 (6.25%) Docker
Systems Management
1 1 (6.25%) Kubernetes
Vendors
1 2 (12.50%) Salesforce
2 1 (6.25%) Databricks
2 1 (6.25%) Google
2 1 (6.25%) Microsoft