Competitive Intelligence Job Trends

Competitive Intelligence
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Competitive Intelligence skills. It covers permanent job vacancies from the 6 months leading up to 15 November 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Nov 2025
Same period 2024 Same period 2023
Rank 658 741 731
Rank change year-on-year +83 -10 +354
Permanent jobs citing Competitive Intelligence 13 9 11
As % of all permanent jobs in the UK 0.025% 0.013% 0.021%
As % of the Processes & Methodologies category 0.028% 0.016% 0.022%
Number of salaries quoted 1 0 5
10th Percentile - - £59,500
25th Percentile £41,250 - £70,000
Median annual salary (50th Percentile) £42,500 - £102,500
Median % change year-on-year - - +115.79%
75th Percentile £43,750 - £107,500
90th Percentile - - £112,000
UK excluding London median annual salary - - £70,000
% change year-on-year - - +40.00%

All Process and Methodology Skills
UK

Competitive Intelligence falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 45,647 56,467 49,706
As % of all permanent jobs advertised in the UK 86.17% 83.08% 93.81%
Number of salaries quoted 27,329 29,505 38,075
10th Percentile £28,250 £34,000 £32,500
25th Percentile £35,625 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £79,250 £80,000
90th Percentile £95,000 £97,500 £98,750
UK excluding London median annual salary £47,500 £54,714 £52,500
% change year-on-year -13.18% +4.22% -

Competitive Intelligence
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Competitive Intelligence relative to all permanent IT jobs advertised.

Competitive Intelligence job vacancy trend in the UK

Competitive Intelligence
Salary Trend

Salary distribution trend for jobs in the UK citing Competitive Intelligence.

Salary distribution trend for jobs in the UK citing Competitive Intelligence

Competitive Intelligence
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitive Intelligence within the UK over the 6 months to 15 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +101 9 £42,500 - 13
London - 5 £42,500 - 5
UK excluding London +82 4 - - 5
South West - 3 - - 2
North West - 1 - -
North of England - 1 - -

Competitive Intelligence
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (7.69%) CMS
Applications
1 2 (15.38%) Microsoft Excel
2 1 (7.69%) AutoCAD
2 1 (7.69%) Microsoft Office
2 1 (7.69%) Microsoft PowerPoint
2 1 (7.69%) MS Visio
Business Applications
1 1 (7.69%) Dynamics CRM
Cloud Services
1 1 (7.69%) SaaS
Communications & Networking
1 1 (7.69%) RTP
General
1 11 (84.62%) Social Skills
2 7 (53.85%) Finance
3 6 (46.15%) Marketing
4 4 (30.77%) Inclusion and Diversity
5 3 (23.08%) Electronics
5 3 (23.08%) Organisational Skills
6 2 (15.38%) Analytical Skills
6 2 (15.38%) Financial Institution
6 2 (15.38%) Law
7 1 (7.69%) Banking
7 1 (7.69%) Digital Economy
7 1 (7.69%) Influencing Skills
7 1 (7.69%) Legal
Job Titles
1 3 (23.08%) Sales Engineer
1 3 (23.08%) Technical Engineer
1 3 (23.08%) Technical Sales Engineer
2 1 (7.69%) Account Manager
2 1 (7.69%) Business Development Director
2 1 (7.69%) Business Development Manager
2 1 (7.69%) Business Manager
2 1 (7.69%) Development Director
2 1 (7.69%) Development Manager
2 1 (7.69%) Marketing Director
2 1 (7.69%) Product Management Director
2 1 (7.69%) Product Management Specialist
2 1 (7.69%) Product Specialist
2 1 (7.69%) Project Engineer
Miscellaneous
1 4 (30.77%) Social Media
2 1 (7.69%) Product Ownership
2 1 (7.69%) Self-Motivation
Processes & Methodologies
1 7 (53.85%) Business Strategy
2 5 (38.46%) Analytics
2 5 (38.46%) Continuous Improvement
3 4 (30.77%) Data Analytics
3 4 (30.77%) Performance Metrics
3 4 (30.77%) Root Cause Analysis
3 4 (30.77%) Strategic Thinking
4 3 (23.08%) Business Development
4 3 (23.08%) Customer Requirements
4 3 (23.08%) Physics
5 2 (15.38%) Actionable Insight
5 2 (15.38%) AI
5 2 (15.38%) B2B
5 2 (15.38%) Content Development
5 2 (15.38%) CRM
5 2 (15.38%) Information Security
5 2 (15.38%) Problem-Solving
5 2 (15.38%) Product Management
5 2 (15.38%) Project Management
5 2 (15.38%) Sales Enablement
Qualifications
1 8 (61.54%) Degree
2 3 (23.08%) Master's Degree
3 1 (7.69%) MBA
Quality Assurance & Compliance
1 1 (7.69%) Actionable Recommendations
Vendors
1 1 (7.69%) Microsoft