Product Marketing Jobs

Product Marketing
UK

The table below provides summary statistics for permanent job vacancies requiring Product Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Product Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 622 845 850
Rank change year-on-year +223 +5 +90
Permanent jobs citing Product Marketing 87 67 112
As % of all permanent jobs advertised in the UK 0.16% 0.065% 0.12%
As % of the Processes & Methodologies category 0.17% 0.077% 0.12%
Number of salaries quoted 33 46 56
10th Percentile £29,400 £36,750 £36,624
25th Percentile £48,750 £41,250 £38,750
Median annual salary (50th Percentile) £70,000 £62,500 £60,000
Median % change year-on-year +12.00% +4.17% -11.11%
75th Percentile £87,500 £95,000 £73,125
90th Percentile £155,000 £116,250 £87,500
UK excluding London median annual salary £57,500 £57,500 £65,000
% change year-on-year - -11.54% +31.31%

All Process and Methodology Skills
UK

Product Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Product Marketing.

Salary trend for Product Marketing in the UK

Product Marketing
Salary Histogram

Salary distribution for jobs citing Product Marketing over the 6 months to 30 May 2025.

Salary histogram for Product Marketing in the UK

Product Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +183 81 £70,000 +27.27% 1,153
UK excluding London +186 41 £57,500 - 1,131
London +142 40 £80,000 +14.29% 180
Work from Home +127 27 £28,000 -34.12% 815
South East +100 21 £160,000 +156.00% 339
South West +95 11 £45,000 +5.88% 123
North of England +49 5 £85,000 +78.95% 245
North West +8 5 £85,000 +112.50% 121
Midlands +85 4 £36,500 -61.58% 208
West Midlands +57 4 £36,500 -61.58% 113

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.15%) CMS
Applications
1 3 (3.45%) Microsoft Excel
2 2 (2.30%) Microsoft PowerPoint
2 2 (2.30%) Photoshop
3 1 (1.15%) Microsoft Office
Business Applications
1 3 (3.45%) NetSuite
2 1 (1.15%) Shopify
Cloud Services
1 25 (28.74%) SaaS
2 4 (4.60%) GitHub
3 3 (3.45%) dbt
4 2 (2.30%) Canva
4 2 (2.30%) MailChimp
5 1 (1.15%) Google Analytics
5 1 (1.15%) Power Platform
Communications & Networking
1 9 (10.34%) 5G
1 9 (10.34%) SD-WAN
1 9 (10.34%) WAN
2 4 (4.60%) Wi-Fi
3 2 (2.30%) Intranet
Database & Business Intelligence
1 3 (3.45%) Amazon Redshift
1 3 (3.45%) BigQuery
1 3 (3.45%) Data Warehouse
1 3 (3.45%) Looker
1 3 (3.45%) Mixpanel
1 3 (3.45%) Snowflake Schema
2 1 (1.15%) Power BI
2 1 (1.15%) Tableau
Development Applications
1 8 (9.20%) Visual Studio
2 4 (4.60%) Git
General
1 87 (100.00%) Marketing
2 51 (58.62%) Social Skills
3 36 (41.38%) Analytical Skills
4 25 (28.74%) Finance
4 25 (28.74%) Law
5 14 (16.09%) Inclusion and Diversity
6 11 (12.64%) Automotive
7 10 (11.49%) Advertising
7 10 (11.49%) Presentation Skills
8 6 (6.90%) Legal
9 5 (5.75%) Games
9 5 (5.75%) Telecoms
10 4 (4.60%) Banking
11 3 (3.45%) Health Technology
11 3 (3.45%) Influencing Skills
12 1 (1.15%) Brand Awareness
12 1 (1.15%) Military
12 1 (1.15%) Retail
Job Titles
1 38 (43.68%) Product Manager
2 29 (33.33%) Senior
2 29 (33.33%) Senior Manager
3 26 (29.89%) Marketing Manager
4 23 (26.44%) Product Marketing Manager
5 17 (19.54%) Senior Product Manager
6 9 (10.34%) Marketing Executive
7 8 (9.20%) C Software Engineer
7 8 (9.20%) C/C++ Software Engineer
7 8 (9.20%) C++ Software Engineer
7 8 (9.20%) Senior Transformation Manager
7 8 (9.20%) Software Engineer
7 8 (9.20%) Transformation Manager
8 5 (5.75%) Analyst
8 5 (5.75%) Insight Analyst
8 5 (5.75%) Research Analyst
8 5 (5.75%) User Researcher
9 4 (4.60%) Embedded C/C++ Engineer
9 4 (4.60%) Embedded C/C++ Software Engineer
9 4 (4.60%) Software Manager
Miscellaneous
1 10 (11.49%) Social Media
2 9 (10.34%) GNSS
2 9 (10.34%) Self-Driving Car
3 5 (5.75%) IoT
4 3 (3.45%) Product Ownership
5 2 (2.30%) Blog
5 2 (2.30%) Smart Home
6 1 (1.15%) Analytical Mindset
6 1 (1.15%) Digital Media
6 1 (1.15%) Driving Licence
6 1 (1.15%) Educational Technology
6 1 (1.15%) Low-Code
6 1 (1.15%) Management Information System
6 1 (1.15%) Onboarding
6 1 (1.15%) PropTech
6 1 (1.15%) Self-Motivation
6 1 (1.15%) Taxonomies
Operating Systems
1 8 (9.20%) Linux
Processes & Methodologies
1 44 (50.57%) B2B
2 39 (44.83%) Analytics
3 27 (31.03%) Decision-Making
4 26 (29.89%) Product Strategy
5 24 (27.59%) Roadmaps
6 22 (25.29%) Marketing Strategy
6 22 (25.29%) Product Management
7 21 (24.14%) Market Research
8 20 (22.99%) Customer Engagement
8 20 (22.99%) Sales Enablement
9 19 (21.84%) E-Commerce
9 19 (21.84%) Fintech
10 18 (20.69%) Product Roadmap
10 18 (20.69%) Strategic Thinking
11 17 (19.54%) Project Management
12 15 (17.24%) Customer Acquisition
12 15 (17.24%) Problem-Solving
12 15 (17.24%) SEO
12 15 (17.24%) Value Proposition
13 14 (16.09%) Digital Marketing
Programming Languages
1 9 (10.34%) C++
2 8 (9.20%) C
2 8 (9.20%) Python
3 4 (4.60%) Bash
3 4 (4.60%) Perl
3 4 (4.60%) SQL
4 1 (1.15%) MATLAB
Qualifications
1 66 (75.86%) Degree
2 13 (14.94%) Master's Degree
3 2 (2.30%) MBA
Quality Assurance & Compliance
1 8 (9.20%) PMO
2 5 (5.75%) QA
Vendors
1 4 (4.60%) Intel
1 4 (4.60%) Salesforce
2 3 (3.45%) Amplitude
3 2 (2.30%) Zoho
4 1 (1.15%) Ahrefs
4 1 (1.15%) Google
4 1 (1.15%) HubSpot
4 1 (1.15%) Microsoft