Hybrid/Remote Creative Strategy Job Trends

Creative Strategies
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Creative Strategy skills. It covers permanent job vacancies from the 6 months leading up to 12 October 2025, with comparisons to the same periods in the previous two years.

6 months to
12 Oct 2025
Same period 2024 Same period 2023
Rank 404 472 500
Rank change year-on-year +68 +28 +326
Permanent jobs citing Creative Strategy 10 7 3
As % of all permanent jobs with remote/hybrid work options 0.061% 0.033% 0.013%
As % of the Processes & Methodologies category 0.064% 0.037% 0.013%
Number of salaries quoted 3 3 3
10th Percentile - - £44,000
25th Percentile £31,250 £65,500 £46,250
Median annual salary (50th Percentile) £32,500 £66,000 £50,000
Median % change year-on-year -50.76% +32.00% -18.37%
75th Percentile £57,500 £66,750 £96,250
90th Percentile £71,750 £66,900 £124,000
UK median annual salary £50,000 £66,500 £50,000
% change year-on-year -24.81% +33.00% -13.04%

All Process and Methodology Skills
Work from Home

Creative Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 15,504 18,946 22,270
As % of all permanent jobs with a WFH option 93.83% 88.21% 95.23%
Number of salaries quoted 8,362 11,176 18,178
10th Percentile £29,750 £35,500 £37,500
25th Percentile £40,000 £45,000 £47,500
Median annual salary (50th Percentile) £57,500 £60,000 £62,500
Median % change year-on-year -4.17% -4.00% -
75th Percentile £77,500 £80,000 £80,000
90th Percentile £100,000 £102,500 £97,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Creative Strategy
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Creative Strategy and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Creative Strategy job vacancy trend for remote/hybrid jobs

Creative Strategy
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Creative Strategy.

Salary distribution trend for jobs with remote/hybrid work options citing Creative Strategy

Creative Strategy
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Creative Strategy over the 6 months to 12 October 2025.

Creative Strategy salary histogram for jobs with remote/hybrid work options

Creative Strategy
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (20.00%) Adobe After Effects
1 2 (20.00%) Adobe Illustrator
1 2 (20.00%) Adobe Premiere
1 2 (20.00%) InDesign
1 2 (20.00%) Microsoft Excel
1 2 (20.00%) Photoshop
Cloud Services
1 2 (20.00%) Adobe Creative Cloud
1 2 (20.00%) Contentsquare
1 2 (20.00%) Figma
1 2 (20.00%) Google Analytics
1 2 (20.00%) Power Platform
2 1 (10.00%) SaaS
Database & Business Intelligence
1 2 (20.00%) Power BI
General
1 5 (50.00%) Marketing
2 4 (40.00%) Analytical Skills
2 4 (40.00%) Social Skills
3 2 (20.00%) Finance
3 2 (20.00%) Organisational Skills
3 2 (20.00%) Presentation Skills
3 2 (20.00%) Retail
4 1 (10.00%) Inclusion and Diversity
4 1 (10.00%) Local Government
Job Titles
1 2 (20.00%) Art Director
1 2 (20.00%) Designer
1 2 (20.00%) Digital Executive
1 2 (20.00%) Mobile Designer
1 2 (20.00%) Mobile UX Designer
1 2 (20.00%) UX Designer
2 1 (10.00%) Architect
2 1 (10.00%) Business Development Manager
2 1 (10.00%) Business Manager
2 1 (10.00%) Content Manager
2 1 (10.00%) Development Manager
2 1 (10.00%) Digital Content Manager
2 1 (10.00%) Digital Strategist
2 1 (10.00%) Presales Solution Architect
2 1 (10.00%) Solutions Architect
Miscellaneous
1 2 (20.00%) Mobile App
1 2 (20.00%) Product Ownership
1 2 (20.00%) Social Media
2 1 (10.00%) e-Learning
Operating Systems
1 2 (20.00%) Android
1 2 (20.00%) Apple iOS
Processes & Methodologies
1 10 (100.00%) Strategic Thinking
2 6 (60.00%) Creative Thinking
3 3 (30.00%) Agile
3 3 (30.00%) Analytics
3 3 (30.00%) Digital Marketing
3 3 (30.00%) Problem-Solving
3 3 (30.00%) Storytelling
4 2 (20.00%) Budgeting
4 2 (20.00%) Competitor Analysis
4 2 (20.00%) Content Strategy
4 2 (20.00%) Customer Experience
4 2 (20.00%) Customer-Centricity
4 2 (20.00%) Design Patterns
4 2 (20.00%) E-Commerce
4 2 (20.00%) Logistics
4 2 (20.00%) OOD
4 2 (20.00%) SEO
4 2 (20.00%) User Research
4 2 (20.00%) User-Centered Design (UCD)
4 2 (20.00%) Web Analytics
Programming Languages
1 1 (10.00%) Python
Quality Assurance & Compliance
1 1 (10.00%) Accessibility
Vendors
1 3 (30.00%) Google
1 3 (30.00%) Microsoft
2 2 (20.00%) Adobe
3 1 (10.00%) dotdigital
3 1 (10.00%) Hootsuite