Hybrid/Remote Digital Marketing Job Trends

Digital Marketing
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 16 July 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Jul 2026
Same period 2025 Same period 2024
Rank 222 164 256
Rank change year-on-year -58 +92 +99
Permanent jobs citing Digital Marketing 231 332 404
As % of all permanent jobs with remote/hybrid work options 1.08% 2.01% 1.27%
As % of the Processes & Methodologies category 1.31% 2.16% 1.43%
Number of salaries quoted 93 171 179
10th Percentile £31,250 £29,500 £26,250
25th Percentile £33,750 £36,250 £30,625
Median annual salary (50th Percentile) £40,000 £50,000 £40,000
Median % change year-on-year -20.00% +25.00% -23.81%
75th Percentile £54,500 £67,500 £52,500
90th Percentile £131,200 £70,000 £68,150
UK median annual salary £40,000 £49,140 £37,500
% change year-on-year -18.60% +31.04% -25.37%

All Process & Methodology Skills
Work from Home

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 17,659 15,399 28,229
As % of all permanent jobs with a WFH option 82.69% 93.29% 88.75%
Number of salaries quoted 12,868 9,127 21,456
10th Percentile £35,000 £29,887 £33,750
25th Percentile £44,972 £41,250 £42,500
Median annual salary (50th Percentile) £60,000 £60,000 £57,500
Median % change year-on-year - +4.35% -8.00%
75th Percentile £80,000 £78,750 £75,772
90th Percentile £100,000 £102,500 £95,000
UK median annual salary £60,000 £57,201 £55,000
% change year-on-year +4.89% +4.00% -8.84%

Digital Marketing
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Digital Marketing job vacancy trend for remote/hybrid jobs

Digital Marketing
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Digital Marketing.

Salary distribution trend for jobs with remote/hybrid work options citing Digital Marketing

Digital Marketing
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Digital Marketing over the 6 months to 16 July 2026.

Digital Marketing salary histogram for jobs with remote/hybrid work options

Digital Marketing
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 20 (8.66%) WordPress
2 15 (6.49%) Adobe Experience Manager
3 10 (4.33%) CMS
4 1 (0.43%) Drupal
Applications
1 61 (26.41%) Adobe Creative Suite
2 9 (3.90%) Microsoft Office
2 9 (3.90%) Photoshop
3 8 (3.46%) Adobe Illustrator
4 7 (3.03%) InDesign
5 4 (1.73%) Microsoft PowerPoint
6 2 (0.87%) Adobe Premiere
7 1 (0.43%) Trello
Business Applications
1 39 (16.88%) Workfront
2 34 (14.72%) Adobe Campaign
3 13 (5.63%) Dynamics CRM
3 13 (5.63%) Dynamics GP
4 2 (0.87%) Shopify
Cloud Services
1 53 (22.94%) iPaaS
2 29 (12.55%) Google Analytics
3 28 (12.12%) SaaS
4 18 (7.79%) Google Ads
5 12 (5.19%) Sprout Social
6 11 (4.76%) Asana
6 11 (4.76%) Canva
7 8 (3.46%) Google Tag Manager
8 5 (2.16%) Adobe Creative Cloud
8 5 (2.16%) Figma
9 3 (1.30%) MailChimp
10 2 (0.87%) Meta Ads
10 2 (0.87%) Power Platform
11 1 (0.43%) Adobe Analytics
11 1 (0.43%) ChatGPT
11 1 (0.43%) Google Data Studio
Communications & Networking
1 88 (38.10%) Broadband
2 1 (0.43%) SMS
Database & Business Intelligence
1 71 (30.74%) Metadata
2 2 (0.87%) Looker
2 2 (0.87%) Power BI
3 1 (0.43%) Tableau
Development Applications
1 1 (0.43%) Browser DevTools
1 1 (0.43%) GCC
1 1 (0.43%) JIRA
General
1 231 (100.00%) Marketing
2 68 (29.44%) Social Skills
3 34 (14.72%) Analytical Skills
4 21 (9.09%) Advertising
5 20 (8.66%) Inclusion and Diversity
6 18 (7.79%) Finance
7 15 (6.49%) Retail
8 14 (6.06%) Legal
8 14 (6.06%) Organisational Skills
9 13 (5.63%) Brand Awareness
10 6 (2.60%) Presentation Skills
11 5 (2.16%) Multimedia
12 3 (1.30%) Games
13 2 (0.87%) Aviation
13 2 (0.87%) Publishing
14 1 (0.43%) Automotive
14 1 (0.43%) Back Office
14 1 (0.43%) Banking
14 1 (0.43%) Financial Institution
14 1 (0.43%) Law
Job Titles
1 48 (20.78%) Product Owner
2 42 (18.18%) Senior
3 34 (14.72%) Campaign Manager
4 29 (12.55%) Product Manager
5 25 (10.82%) Marketing Manager
6 17 (7.36%) Marketing Executive
7 16 (6.93%) Senior Campaign Manager
7 16 (6.93%) Senior Manager
8 13 (5.63%) Technology Manager
9 12 (5.19%) Development Manager
9 12 (5.19%) SEO Executive
10 11 (4.76%) Senior Product Manager
10 11 (4.76%) Social Media Executive
11 9 (3.90%) SEO Specialist
12 8 (3.46%) Technology Owner
13 7 (3.03%) Business Development Manager
13 7 (3.03%) Business Manager
14 6 (2.60%) Designer
15 5 (2.16%) Senior Designer
15 5 (2.16%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (4.76%) CSS
1 11 (4.76%) HTML
2 5 (2.16%) Framer.js
3 1 (0.43%) Flash
3 1 (0.43%) WF
Miscellaneous
1 123 (53.25%) Social Media
2 111 (48.05%) Marketing Technology
3 94 (40.69%) Product Ownership
4 88 (38.10%) Over-the-Top Content
5 25 (10.82%) Blog
6 18 (7.79%) Web Conferencing
7 16 (6.93%) Algorithms
8 15 (6.49%) Video Editing
9 11 (4.76%) Self-Motivation
10 9 (3.90%) Driving Licence
11 4 (1.73%) Analytical Mindset
11 4 (1.73%) Podcast
12 2 (0.87%) Educational Technology
12 2 (0.87%) Learning Management System
13 1 (0.43%) Cloud Native
13 1 (0.43%) FMCG
13 1 (0.43%) Graphic Design
13 1 (0.43%) Midjourney
13 1 (0.43%) Photography
Processes & Methodologies
1 126 (54.55%) Decision-Making
2 125 (54.11%) Analytics
3 96 (41.56%) Roadmaps
4 94 (40.69%) Product Vision
5 90 (38.96%) Customer Experience
5 90 (38.96%) Product Backlog
5 90 (38.96%) User Stories
6 89 (38.53%) Personalization
7 88 (38.10%) Ideation Sessions
7 88 (38.10%) Product Requirements
7 88 (38.10%) Sprint Planning
8 65 (28.14%) Agile
9 58 (25.11%) AI
9 58 (25.11%) Matrix Organization
9 58 (25.11%) Product Management
9 58 (25.11%) Workflow
10 54 (23.38%) Scaled Agile Framework
11 51 (22.08%) SEO
12 47 (20.35%) Data Management
13 46 (19.91%) B2B
Programming Languages
1 4 (1.73%) PHP
2 1 (0.43%) JavaScript
Qualifications
1 11 (4.76%) Degree
2 10 (4.33%) ACCA
2 10 (4.33%) CIMA
3 2 (0.87%) Master's Degree
3 2 (0.87%) MBA
Quality Assurance & Compliance
1 11 (4.76%) GDPR
2 4 (1.73%) QA
3 3 (1.30%) Accessibility
4 2 (0.87%) Actionable Recommendations
5 1 (0.43%) PMO
Vendors
1 119 (51.52%) Adobe
2 45 (19.48%) Google
3 13 (5.63%) Instagram
4 12 (5.19%) Screaming Frog
5 11 (4.76%) Hootsuite
5 11 (4.76%) Wrike
6 10 (4.33%) Pardot
7 9 (3.90%) HubSpot
7 9 (3.90%) Microsoft
8 7 (3.03%) Salesforce
9 6 (2.60%) Ahrefs
10 4 (1.73%) Marketo
11 1 (0.43%) Botify
11 1 (0.43%) dotdigital
11 1 (0.43%) Facebook
11 1 (0.43%) TikTok
11 1 (0.43%) YouTube