Period
to 24 June 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 24 June 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
24 Jun 2018
Same period 2017 Same period 2016
Rank 745 762 841
Rank change year-on-year +17 +79 -25
Permanent jobs citing AdWords 77 53 42
As % of all permanent IT jobs advertised in London 0.11% 0.075% 0.051%
As % of the Cloud Services category 0.43% 0.40% 0.37%
Number of salaries quoted 62 41 37
London median annual salary £40,000 £36,000 £35,000
Median salary % change year-on-year +11.11% +2.86% +16.67%
10th Percentile £26,250 £26,250 £27,000
90th Percentile £53,625 £52,500 £72,000
England median annual salary £34,000 £32,500 £30,250
% change year-on-year +4.62% +7.44% +0.83%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 17,885 13,250 11,363
As % of all permanent IT jobs advertised in London 25.55% 18.83% 13.80%
Number of salaries quoted 14,578 10,961 9,754
London median annual salary £62,500 £60,000 £56,600
Median salary % change year-on-year +4.17% +6.01% +2.91%
10th Percentile £35,000 £33,000 £32,500
90th Percentile £92,500 £86,250 £83,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +1.01%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 24 June 2018.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 24 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -17 15 £40,000 +18.52% 2
West London +6 8 £34,000 +4.62% 2
East London +2 2 £38,250 +47.12%
South London -4 2 £41,250 +14.58%
AdWords
England

For the 6 months to 24 June 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for AdWords.

1 61 (79.22%) Google
2 60 (77.92%) Marketing
3 56 (72.73%) Analytics
4 48 (62.34%) Digital Marketing
5 45 (58.44%) Google Analytics
6 43 (55.84%) SEO
7 38 (49.35%) Pay per click
8 33 (42.86%) Social Media
9 31 (40.26%) Degree
10 26 (33.77%) Web Analytics
11 22 (28.57%) Twitter
12 21 (27.27%) E-Commerce
13 19 (24.68%) Advertising
14 18 (23.38%) User Experience
15 17 (22.08%) Facebook
15 17 (22.08%) SQL
16 15 (19.48%) CRM
16 15 (19.48%) Adobe
16 15 (19.48%) Tableau
16 15 (19.48%) Copywriting
17 14 (18.18%) Blog
17 14 (18.18%) Mathematics
17 14 (18.18%) B2B
17 14 (18.18%) HTML
18 13 (16.88%) Python
18 13 (16.88%) MATLAB
18 13 (16.88%) Omniture
18 13 (16.88%) Spotfire
18 13 (16.88%) Adobe Analytics
18 13 (16.88%) Big Data

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (14.29%) CMS
2 7 (9.09%) WordPress
3 2 (2.60%) SAS
4 1 (1.30%) MODX
Applications
1 11 (14.29%) Microsoft Excel
2 7 (9.09%) Photoshop
3 4 (5.19%) Microsoft PowerPoint
3 4 (5.19%) Spreadsheet
4 1 (1.30%) InDesign
4 1 (1.30%) Microsoft Office
Business Applications
1 6 (7.79%) Salesforce.com CRM
2 3 (3.90%) Magento
3 1 (1.30%) Eloqua
Cloud Services
1 45 (58.44%) Google Analytics
2 13 (16.88%) Adobe Analytics
3 5 (6.49%) SaaS
4 1 (1.30%) MailChimp
Communications & Networking
1 4 (5.19%) SMS
Database & Business Intelligence
1 13 (16.88%) Big Data
1 13 (16.88%) Spotfire
2 1 (1.30%) MongoDB
Development Applications
1 6 (7.79%) Dreamweaver
General
1 60 (77.92%) Marketing
2 19 (24.68%) Advertising
3 9 (11.69%) Finance
4 3 (3.90%) Brand Awareness
4 3 (3.90%) Telecoms
5 2 (2.60%) Games
5 2 (2.60%) Retail
6 1 (1.30%) French Language
6 1 (1.30%) Legal
Job Titles
1 14 (18.18%) Analyst
2 13 (16.88%) Web Analyst
3 11 (14.29%) Marketing Manager
4 10 (12.99%) Digital Marketing Specialist
4 10 (12.99%) Marketing Specialist
5 9 (11.69%) SEO Manager
6 7 (9.09%) Digital Executive
6 7 (9.09%) Digital Marketing Executive
6 7 (9.09%) Marketing Executive
6 7 (9.09%) Web Analytics Analyst
7 6 (7.79%) Digital Marketing Manager
8 5 (6.49%) Google Analytics Analyst
8 5 (6.49%) Google Analytics Web Analyst
8 5 (6.49%) PPC Manager
8 5 (6.49%) Senior Analyst
8 5 (6.49%) Senior Web Analyst
9 4 (5.19%) Copywriter
9 4 (5.19%) PPC Executive
10 3 (3.90%) Marketing Assistant
10 3 (3.90%) Search Manager
Libraries, Frameworks & Software Standards
1 14 (18.18%) HTML
2 5 (6.49%) CSS
3 3 (3.90%) XML
4 1 (1.30%) HTML5 Canvas
Miscellaneous
1 33 (42.86%) Social Media
2 18 (23.38%) User Experience
3 14 (18.18%) Blog
4 12 (15.58%) Analytical Skills
5 9 (11.69%) Self-Motivation
6 8 (10.39%) Digital Media
7 3 (3.90%) Algorithms
8 2 (2.60%) Graphic Design
9 1 (1.30%) Fintech
9 1 (1.30%) Foreign Exchange (FX)
9 1 (1.30%) Marketing Technology
9 1 (1.30%) Mobile App
9 1 (1.30%) Online Games
9 1 (1.30%) Social Network
9 1 (1.30%) Video Editing
Processes & Methodologies
1 56 (72.73%) Analytics
2 48 (62.34%) Digital Marketing
3 43 (55.84%) SEO
4 38 (49.35%) Pay per click
5 26 (33.77%) Web Analytics
6 21 (27.27%) E-Commerce
7 15 (19.48%) Copywriting
7 15 (19.48%) CRM
8 14 (18.18%) B2B
8 14 (18.18%) Mathematics
9 13 (16.88%) Data Analytics
10 12 (15.58%) Web Development
11 11 (14.29%) Time Management
12 10 (12.99%) B2B Marketing
12 10 (12.99%) Content Management
13 9 (11.69%) Marketing Management
13 9 (11.69%) Social Media Management
14 8 (10.39%) Content Marketing
14 8 (10.39%) Marketing Strategy
15 7 (9.09%) Online Marketing
Programming Languages
1 17 (22.08%) SQL
2 13 (16.88%) MATLAB
2 13 (16.88%) Python
3 4 (5.19%) JavaScript
4 2 (2.60%) PHP
5 1 (1.30%) C
5 1 (1.30%) VBA
Qualifications
1 31 (40.26%) Degree
2 3 (3.90%) Analytics IQ
3 1 (1.30%) A+ Certification
Quality Assurance & Compliance
1 1 (1.30%) QA
Vendors
1 61 (79.22%) Google
2 22 (28.57%) Twitter
3 17 (22.08%) Facebook
4 15 (19.48%) Adobe
4 15 (19.48%) Tableau
5 13 (16.88%) Omniture
6 9 (11.69%) Salesforce.com
6 9 (11.69%) Sitecore
7 8 (10.39%) Microsoft
8 6 (7.79%) Marin
9 3 (3.90%) HubSpot
10 2 (2.60%) Kenshoo
11 1 (1.30%) Adthena
11 1 (1.30%) DeepCrawl
11 1 (1.30%) DoubleClick
11 1 (1.30%) GoCardless
11 1 (1.30%) Klarna
11 1 (1.30%) Marketo
11 1 (1.30%) Motorola
11 1 (1.30%) Screaming Frog