Period
to 19 September 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 19 September 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
19 Sep 2018
Same period 2017 Same period 2016
Rank 755 792 828
Rank change year-on-year +37 +36 -17
Permanent jobs citing AdWords 56 69 47
As % of all permanent IT jobs advertised in London 0.081% 0.092% 0.059%
As % of the Cloud Services category 0.31% 0.46% 0.40%
Number of salaries quoted 46 62 42
London median annual salary £35,000 £40,000 £38,750
Median salary % change year-on-year -12.50% +3.23% +19.23%
10th Percentile £26,250 £31,250 £25,125
90th Percentile £53,750 £57,250 £78,500
England median annual salary £34,000 £35,000 £32,500
% change year-on-year -2.86% +7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 18,127 14,862 11,707
As % of all permanent IT jobs advertised in London 26.36% 19.77% 14.79%
Number of salaries quoted 14,622 12,202 10,111
London median annual salary £65,000 £60,000 £57,500
Median salary % change year-on-year +8.33% +4.35% +4.55%
10th Percentile £35,000 £34,750 £33,750
90th Percentile £93,750 £87,500 £85,000
England median annual salary £55,000 £52,000 £50,500
% change year-on-year +5.77% +2.97% +6.32%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 19 September 2018.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 19 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -8 14 £36,250 -14.71% 3
West London +33 8 £34,000 -29.17% 2
East London -2 2 £38,250 +47.12% 1
South London -5 1 £42,500 +18.06%
AdWords
England

For the 6 months to 19 September 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for AdWords.

1 52 (92.86%) Google
2 48 (85.71%) Marketing
3 35 (62.50%) Analytics
4 34 (60.71%) Google Analytics
5 29 (51.79%) Digital Marketing
5 29 (51.79%) SEO
6 25 (44.64%) Social Media
7 23 (41.07%) Pay per click
8 18 (32.14%) Degree
8 18 (32.14%) Facebook
9 16 (28.57%) Analytical Skills
9 16 (28.57%) Advertising
10 14 (25.00%) E-Commerce
11 13 (23.21%) Lead Generation
12 12 (21.43%) SQL
12 12 (21.43%) Finance
12 12 (21.43%) Twitter
12 12 (21.43%) Marketing Strategy
12 12 (21.43%) Time Management
13 10 (17.86%) Web Analytics
13 10 (17.86%) Microsoft Excel
13 10 (17.86%) Microsoft
14 9 (16.07%) Copywriting
14 9 (16.07%) Digital Media
14 9 (16.07%) Content Marketing
15 8 (14.29%) CRM
15 8 (14.29%) Photoshop
15 8 (14.29%) HTML
15 8 (14.29%) Business Intelligence
15 8 (14.29%) Web Development

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.71%) CMS
2 4 (7.14%) WordPress
3 1 (1.79%) Facebook Platform
3 1 (1.79%) SAS
Applications
1 10 (17.86%) Microsoft Excel
2 8 (14.29%) Photoshop
3 3 (5.36%) Microsoft PowerPoint
4 2 (3.57%) Microsoft Office
4 2 (3.57%) Spreadsheet
5 1 (1.79%) SPSS
Cloud Services
1 34 (60.71%) Google Analytics
2 6 (10.71%) Adobe Analytics
3 5 (8.93%) Google Tag Manager
4 3 (5.36%) MailChimp
5 1 (1.79%) NUVI
Communications & Networking
1 1 (1.79%) SMS
Database & Business Intelligence
1 6 (10.71%) Big Data
1 6 (10.71%) Spotfire
Development Applications
1 4 (7.14%) Dreamweaver
2 1 (1.79%) Git (software)
General
1 48 (85.71%) Marketing
2 16 (28.57%) Advertising
3 12 (21.43%) Finance
4 6 (10.71%) Brand Awareness
5 4 (7.14%) Telecoms
6 3 (5.36%) Electronics
6 3 (5.36%) Manufacturing
7 2 (3.57%) Games
8 1 (1.79%) Legal
8 1 (1.79%) Spanish Language
Job Titles
1 12 (21.43%) Marketing Manager
2 10 (17.86%) SEO Manager
3 8 (14.29%) Analyst
4 6 (10.71%) Digital Marketing Manager
4 6 (10.71%) Web Analyst
5 5 (8.93%) Digital Executive
5 5 (8.93%) Digital Marketing Executive
5 5 (8.93%) Marketing Executive
5 5 (8.93%) PPC Manager
6 4 (7.14%) AdWords Manager
6 4 (7.14%) Analytics Manager
6 4 (7.14%) Content Manager
6 4 (7.14%) Copywriter
6 4 (7.14%) Digital Analytics Manager
6 4 (7.14%) Digital Content Manager
6 4 (7.14%) Google Analytics Manager
6 4 (7.14%) Paid Search Executive
6 4 (7.14%) PPC Executive
6 4 (7.14%) Senior Analyst
6 4 (7.14%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 8 (14.29%) HTML
2 2 (3.57%) XML
3 1 (1.79%) CSS
Miscellaneous
1 25 (44.64%) Social Media
2 16 (28.57%) Analytical Skills
3 9 (16.07%) Digital Media
4 7 (12.50%) User Experience
5 6 (10.71%) Self-Motivation
6 5 (8.93%) Tandem
7 4 (7.14%) Blog
8 3 (5.36%) Algorithms
9 1 (1.79%) Fintech
9 1 (1.79%) Foreign Exchange (FX)
9 1 (1.79%) Mobile App
9 1 (1.79%) Online Games
9 1 (1.79%) Social Network
9 1 (1.79%) Video Editing
Processes & Methodologies
1 35 (62.50%) Analytics
2 29 (51.79%) Digital Marketing
2 29 (51.79%) SEO
3 23 (41.07%) Pay per click
4 14 (25.00%) E-Commerce
5 13 (23.21%) Lead Generation
6 12 (21.43%) Marketing Strategy
6 12 (21.43%) Time Management
7 10 (17.86%) Web Analytics
8 9 (16.07%) Content Marketing
8 9 (16.07%) Copywriting
9 8 (14.29%) Business Intelligence
9 8 (14.29%) CRM
9 8 (14.29%) Web Development
10 7 (12.50%) B2B
10 7 (12.50%) Data Analytics
10 7 (12.50%) Mathematics
10 7 (12.50%) Search Engine Marketing
11 6 (10.71%) Business Development
11 6 (10.71%) Marketing Automation
Programming Languages
1 12 (21.43%) SQL
2 7 (12.50%) Python
3 6 (10.71%) MATLAB
4 2 (3.57%) JavaScript
5 1 (1.79%) R
Qualifications
1 18 (32.14%) Degree
2 3 (5.36%) Analytics IQ
Quality Assurance & Compliance
1 1 (1.79%) QA
Vendors
1 52 (92.86%) Google
2 18 (32.14%) Facebook
3 12 (21.43%) Twitter
4 10 (17.86%) Microsoft
5 7 (12.50%) Tableau
6 6 (10.71%) Adobe
6 6 (10.71%) Omniture
7 4 (7.14%) Marin
7 4 (7.14%) Usabilla
8 3 (5.36%) DoubleClick
8 3 (5.36%) SAP
9 2 (3.57%) Adthena
9 2 (3.57%) Kenshoo
9 2 (3.57%) Salesforce.com
10 1 (1.79%) Capita
10 1 (1.79%) Crimson Hexagon
10 1 (1.79%) GoCardless
10 1 (1.79%) Hitwise
10 1 (1.79%) Klarna
10 1 (1.79%) Sitecore