Period
to 14 November 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 14 November 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
14 Nov 2018
Same period 2017 Same period 2016
Rank 755 741 793
Rank change year-on-year -14 +52 +25
Permanent jobs citing AdWords 41 111 52
As % of all permanent IT jobs advertised in London 0.061% 0.15% 0.068%
As % of the Cloud Services category 0.22% 0.71% 0.45%
Number of salaries quoted 31 93 48
London median annual salary £35,000 £36,000 £35,250
Median salary % change year-on-year -2.78% +2.13% +0.71%
10th Percentile £28,750 £26,750 £24,000
90th Percentile £63,750 £52,500 £59,125
England median annual salary £35,000 £30,000 £32,500
% change year-on-year +16.67% -7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 18,452 15,672 11,627
As % of all permanent IT jobs advertised in London 27.32% 20.66% 15.31%
Number of salaries quoted 14,909 12,995 10,062
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +9.09%
10th Percentile £34,750 £35,000 £33,750
90th Percentile £93,750 £88,750 £86,250
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 14 November 2018.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 14 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -10 9 £35,000 -15.66% 2
East London - 3 £44,000 - 5
West London +21 2 £50,000 - 5
AdWords
England

For the 6 months to 14 November 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for AdWords.

1 38 (92.68%) Google
2 35 (85.37%) Marketing
3 24 (58.54%) Analytics
4 22 (53.66%) Google Analytics
5 20 (48.78%) SEO
6 19 (46.34%) Digital Marketing
7 17 (41.46%) Pay per click
8 14 (34.15%) Advertising
8 14 (34.15%) Social Media
9 11 (26.83%) HTML
9 11 (26.83%) SQL
9 11 (26.83%) Analytical Skills
10 10 (24.39%) Lead Generation
10 10 (24.39%) Business Intelligence
10 10 (24.39%) Facebook
10 10 (24.39%) Marketing Strategy
11 9 (21.95%) E-Commerce
11 9 (21.95%) Google Tag Manager
12 7 (17.07%) Content Marketing
12 7 (17.07%) JavaScript
12 7 (17.07%) Microsoft Excel
12 7 (17.07%) Finance
12 7 (17.07%) Degree
12 7 (17.07%) Search Engine Marketing
13 6 (14.63%) Business Development
13 6 (14.63%) Microsoft
13 6 (14.63%) CRM
13 6 (14.63%) Decision-Making
13 6 (14.63%) Brand Awareness
13 6 (14.63%) Marketing Automation

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (12.20%) CMS
2 3 (7.32%) WordPress
3 2 (4.88%) Sitecore CMS
4 1 (2.44%) Apache Spark
4 1 (2.44%) Facebook Platform
4 1 (2.44%) SAS
Applications
1 7 (17.07%) Microsoft Excel
2 5 (12.20%) Photoshop
3 3 (7.32%) Microsoft Office
3 3 (7.32%) Microsoft PowerPoint
4 1 (2.44%) Adobe Creative Suite
4 1 (2.44%) SPSS
Cloud Services
1 22 (53.66%) Google Analytics
2 9 (21.95%) Google Tag Manager
3 4 (9.76%) MailChimp
4 3 (7.32%) Google Cloud Platform
5 2 (4.88%) Adobe Analytics
5 2 (4.88%) Google App Engine
6 1 (2.44%) Amazon AWS
6 1 (2.44%) NUVI
Communications & Networking
1 1 (2.44%) AMQP
1 1 (2.44%) Internet
1 1 (2.44%) SMS
Database & Business Intelligence
1 3 (7.32%) Big Data
2 2 (4.88%) MySQL
3 1 (2.44%) Data Warehouse
3 1 (2.44%) Hadoop
3 1 (2.44%) MongoDB
3 1 (2.44%) NoSQL
3 1 (2.44%) Relational Database
3 1 (2.44%) Spotfire
Development Applications
1 2 (4.88%) Jenkins
1 2 (4.88%) Selenium
2 1 (2.44%) Git (software)
2 1 (2.44%) webpack
General
1 35 (85.37%) Marketing
2 14 (34.15%) Advertising
3 7 (17.07%) Finance
4 6 (14.63%) Brand Awareness
5 3 (7.32%) Electronics
5 3 (7.32%) Manufacturing
5 3 (7.32%) Telecoms
6 1 (2.44%) French Language
6 1 (2.44%) Games
6 1 (2.44%) German Language
6 1 (2.44%) Legal
6 1 (2.44%) Spanish Language
Job Titles
1 10 (24.39%) Marketing Manager
2 6 (14.63%) AdWords Manager
3 5 (12.20%) Analytics Manager
3 5 (12.20%) Digital Analytics Manager
3 5 (12.20%) Digital Marketing Manager
3 5 (12.20%) Google Analytics Manager
4 4 (9.76%) Analyst
4 4 (9.76%) PPC Manager
4 4 (9.76%) SEO Manager
5 3 (7.32%) Content Manager
5 3 (7.32%) Developer
5 3 (7.32%) Digital Content Manager
5 3 (7.32%) Marketing Executive
5 3 (7.32%) PPC Executive
6 2 (4.88%) Consultant
6 2 (4.88%) Digital Executive
6 2 (4.88%) Digital Marketing Executive
6 2 (4.88%) Digital Producer
6 2 (4.88%) Python Developer
6 2 (4.88%) SEO Consultant
Libraries, Frameworks & Software Standards
1 11 (26.83%) HTML
2 5 (12.20%) CSS
3 3 (7.32%) Twitter Bootstrap
4 2 (4.88%) AngularJS
4 2 (4.88%) CSS3
4 2 (4.88%) Django
4 2 (4.88%) Flask
4 2 (4.88%) HTML5
4 2 (4.88%) REST
4 2 (4.88%) XML
5 1 (2.44%) gRPC
5 1 (2.44%) jQuery
5 1 (2.44%) Node.js
Miscellaneous
1 14 (34.15%) Social Media
2 11 (26.83%) Analytical Skills
3 5 (12.20%) Tandem
4 4 (9.76%) Self-Motivation
5 3 (7.32%) Digital Media
5 3 (7.32%) User Experience
6 1 (2.44%) Algorithms
6 1 (2.44%) Blog
6 1 (2.44%) Fintech
6 1 (2.44%) Linux Command Line
6 1 (2.44%) Mobile App
6 1 (2.44%) Online Games
6 1 (2.44%) Social Network
6 1 (2.44%) Video Editing
Operating Systems
1 1 (2.44%) Linux
Processes & Methodologies
1 24 (58.54%) Analytics
2 20 (48.78%) SEO
3 19 (46.34%) Digital Marketing
4 17 (41.46%) Pay per click
5 10 (24.39%) Business Intelligence
5 10 (24.39%) Lead Generation
5 10 (24.39%) Marketing Strategy
6 9 (21.95%) E-Commerce
7 7 (17.07%) Content Marketing
7 7 (17.07%) Search Engine Marketing
8 6 (14.63%) Business Development
8 6 (14.63%) CRM
8 6 (14.63%) Decision-Making
8 6 (14.63%) Marketing Automation
9 5 (12.20%) B2B
9 5 (12.20%) B2B Marketing
9 5 (12.20%) Digital Analytics
9 5 (12.20%) Global Marketing
9 5 (12.20%) Multichannel Marketing
9 5 (12.20%) Service Delivery
Programming Languages
1 11 (26.83%) SQL
2 7 (17.07%) JavaScript
3 5 (12.20%) Python
4 1 (2.44%) Bash Shell
4 1 (2.44%) Go
4 1 (2.44%) Java
4 1 (2.44%) MATLAB
4 1 (2.44%) R
Qualifications
1 7 (17.07%) Degree
Quality Assurance & Compliance
1 1 (2.44%) QA
System Software
1 2 (4.88%) Docker
Systems Management
1 2 (4.88%) Kubernetes
1 2 (4.88%) Terraform
Vendors
1 38 (92.68%) Google
2 10 (24.39%) Facebook
3 6 (14.63%) Microsoft
4 5 (12.20%) DoubleClick
4 5 (12.20%) Twitter
4 5 (12.20%) Usabilla
5 3 (7.32%) Adobe
5 3 (7.32%) SAP
6 2 (4.88%) Optimizely
6 2 (4.88%) Sitecore
7 1 (2.44%) Adthena
7 1 (2.44%) Apple
7 1 (2.44%) Crimson Hexagon
7 1 (2.44%) Ensighten
7 1 (2.44%) Hitwise
7 1 (2.44%) Kenshoo
7 1 (2.44%) Marin
7 1 (2.44%) Salesforce.com
7 1 (2.44%) Tableau
7 1 (2.44%) Tealium