Period
to 25 February 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 693 758 857
Rank change year-on-year +65 +99 -91
Permanent jobs citing AdWords 124 48 52
As % of all permanent IT jobs advertised in London 0.18% 0.069% 0.061%
As % of the Cloud Services category 0.76% 0.43% 0.50%
Number of salaries quoted 101 32 42
London median annual salary £35,000 £34,875 £35,000
Median salary % change year-on-year +0.36% -0.36% -
10th Percentile £26,750 £24,875 £27,050
90th Percentile £53,750 £60,625 £64,250
England median annual salary £30,000 £32,500 £28,500
% change year-on-year -7.69% +14.04% -5.00%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 16,278 11,288 10,407
As % of all permanent IT jobs advertised in London 23.53% 16.26% 12.13%
Number of salaries quoted 13,744 9,644 8,930
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £35,000 £33,750 £32,500
90th Percentile £90,000 £86,250 £85,000
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% +5.26%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 25 February 2018.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South London +20 22 £28,500 -45.71%
Central London -12 17 £37,500 +50.00% 9
West London +7 5 £32,000 -28.89% 3
AdWords
England

For the 6 months to 25 February 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for AdWords.

1 111 (89.52%) Google
2 102 (82.26%) Analytics
3 98 (79.03%) Marketing
4 92 (74.19%) Google Analytics
5 85 (68.55%) Digital Marketing
6 84 (67.74%) Pay per click
7 59 (47.58%) Social Media
7 59 (47.58%) SEO
8 58 (46.77%) Degree
9 45 (36.29%) Microsoft Excel
10 39 (31.45%) Analytical Skills
11 36 (29.03%) Microsoft
12 32 (25.81%) Actionable Insight
12 32 (25.81%) Actionable Recommendations
13 30 (24.19%) Social Media Management
14 28 (22.58%) E-Commerce
14 28 (22.58%) Content Marketing
15 27 (21.77%) SQL
15 27 (21.77%) Web Analytics
16 26 (20.97%) Adobe
16 26 (20.97%) User Experience
17 22 (17.74%) Adobe Analytics
17 22 (17.74%) Mathematics
18 21 (16.94%) Omniture
18 21 (16.94%) Spotfire
18 21 (16.94%) Tableau
18 21 (16.94%) Big Data
19 19 (15.32%) Advertising
19 19 (15.32%) Data Analytics
20 18 (14.52%) MATLAB

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (8.06%) WordPress
2 9 (7.26%) CMS
3 6 (4.84%) SAS
4 2 (1.61%) Sitecore CMS
5 1 (0.81%) MODX
Applications
1 45 (36.29%) Microsoft Excel
2 7 (5.65%) Microsoft Office
3 6 (4.84%) Microsoft PowerPoint
3 6 (4.84%) Photoshop
4 3 (2.42%) Spreadsheet
Business Applications
1 4 (3.23%) Salesforce.com CRM
2 2 (1.61%) Magento
3 1 (0.81%) Eloqua
3 1 (0.81%) WebTrends
Cloud Services
1 92 (74.19%) Google Analytics
2 22 (17.74%) Adobe Analytics
3 8 (6.45%) SaaS
4 4 (3.23%) Google Tag Manager
5 2 (1.61%) GoToWebinar
5 2 (1.61%) MailChimp
5 2 (1.61%) PaaS
6 1 (0.81%) Silverpop
Communications & Networking
1 5 (4.03%) SMS
Database & Business Intelligence
1 21 (16.94%) Big Data
1 21 (16.94%) Spotfire
2 2 (1.61%) MS Access
Development Applications
1 1 (0.81%) Dreamweaver
General
1 98 (79.03%) Marketing
2 19 (15.32%) Advertising
3 8 (6.45%) Retail
4 6 (4.84%) Finance
5 5 (4.03%) Brand Awareness
6 4 (3.23%) Telecoms
7 3 (2.42%) French Language
8 2 (1.61%) Italian Language
8 2 (1.61%) Legal
Job Titles
1 39 (31.45%) PPC Manager
2 30 (24.19%) Account Manager
2 30 (24.19%) PPC Account Manager
3 20 (16.13%) Marketing Manager
3 20 (16.13%) Social Media Manager
4 19 (15.32%) Analyst
5 17 (13.71%) Web Analyst
6 11 (8.87%) Web Analytics Analyst
7 9 (7.26%) Digital Marketing Manager
8 8 (6.45%) Analytics Manager
8 8 (6.45%) Digital Marketing Specialist
8 8 (6.45%) Marketing Specialist
8 8 (6.45%) Web Analytics Manager
8 8 (6.45%) Web Manager
9 7 (5.65%) Google Analytics Analyst
9 7 (5.65%) PPC Executive
10 6 (4.84%) Google Analytics Web Analyst
10 6 (4.84%) Marketing Executive
10 6 (4.84%) Paid Search Manager
11 5 (4.03%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 11 (8.87%) HTML
2 8 (6.45%) CSS
3 3 (2.42%) XML
4 2 (1.61%) CSS3
4 2 (1.61%) HTML5
4 2 (1.61%) Twitter Bootstrap
5 1 (0.81%) APPC
5 1 (0.81%) HTML5 Canvas
5 1 (0.81%) jQuery
Miscellaneous
1 59 (47.58%) Social Media
2 39 (31.45%) Analytical Skills
3 26 (20.97%) User Experience
4 6 (4.84%) Blog
5 5 (4.03%) Digital Media
5 5 (4.03%) Graphic Design
6 2 (1.61%) Mobile App
6 2 (1.61%) New Media
7 1 (0.81%) Algorithms
7 1 (0.81%) Marketing Technology
Processes & Methodologies
1 102 (82.26%) Analytics
2 85 (68.55%) Digital Marketing
3 84 (67.74%) Pay per click
4 59 (47.58%) SEO
5 32 (25.81%) Actionable Insight
6 30 (24.19%) Social Media Management
7 28 (22.58%) Content Marketing
7 28 (22.58%) E-Commerce
8 27 (21.77%) Web Analytics
9 22 (17.74%) Mathematics
10 19 (15.32%) Data Analytics
11 16 (12.90%) CRM
12 14 (11.29%) B2B
13 11 (8.87%) Marketing Strategy
14 10 (8.06%) Content Management
14 10 (8.06%) Customer Acquisition
15 9 (7.26%) Affiliate Marketing
15 9 (7.26%) Copywriting
15 9 (7.26%) Digital Analytics
15 9 (7.26%) Online Marketing
Programming Languages
1 27 (21.77%) SQL
2 18 (14.52%) MATLAB
2 18 (14.52%) Python
3 8 (6.45%) JavaScript
4 2 (1.61%) PHP
5 1 (0.81%) C
Qualifications
1 58 (46.77%) Degree
2 1 (0.81%) A+ Certification
Quality Assurance & Compliance
1 32 (25.81%) Actionable Recommendations
2 1 (0.81%) Data Quality
2 1 (0.81%) GDPR
2 1 (0.81%) QA
Vendors
1 111 (89.52%) Google
2 36 (29.03%) Microsoft
3 26 (20.97%) Adobe
4 21 (16.94%) Omniture
4 21 (16.94%) Tableau
5 13 (10.48%) Facebook
6 11 (8.87%) Salesforce.com
7 9 (7.26%) Twitter
8 7 (5.65%) Adthena
8 7 (5.65%) DoubleClick
9 6 (4.84%) Sitecore
10 5 (4.03%) Marketo
11 4 (3.23%) Screaming Frog
12 3 (2.42%) DeepCrawl
12 3 (2.42%) Marin
13 2 (1.61%) Apple
13 2 (1.61%) Capita
13 2 (1.61%) Micro Focus
13 2 (1.61%) Optimizely
14 1 (0.81%) HubSpot