Period
to 18 January 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 18 January 2019 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
18 Jan 2019
Same period 2018 Same period 2017
Rank 732 713 774
Rank change year-on-year -19 +61 +74
Permanent jobs citing AdWords 50 114 49
As % of all permanent IT jobs advertised in London 0.079% 0.16% 0.069%
As % of the Cloud Services category 0.28% 0.73% 0.44%
Number of salaries quoted 39 98 38
London median annual salary £45,000 £36,250 £37,500
Median salary % change year-on-year +24.14% -3.33% +15.38%
10th Percentile £31,000 £26,750 £24,000
90th Percentile £63,750 £53,750 £59,500
England median annual salary £37,500 £30,000 £32,500
% change year-on-year +25.00% -7.69% +14.04%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 17,711 15,698 11,228
As % of all permanent IT jobs advertised in London 28.14% 22.33% 15.85%
Number of salaries quoted 14,259 13,232 9,633
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +9.09%
10th Percentile £35,000 £35,000 £33,750
90th Percentile £95,000 £90,000 £86,250
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 18 January 2019.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 18 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +29 8 £45,000 +40.63% 2
Central London +13 7 £35,000 -11.39%
South London -25 2 £37,500 +31.58%
East London - 2 £62,500 - 1
AdWords
England

For the 6 months to 18 January 2019, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for AdWords.

1 46 (92.00%) Google
2 45 (90.00%) Marketing
3 36 (72.00%) Analytics
4 30 (60.00%) Google Analytics
5 26 (52.00%) Digital Marketing
6 25 (50.00%) Pay per click
6 25 (50.00%) SEO
7 21 (42.00%) Social Media
8 19 (38.00%) Degree
9 18 (36.00%) SQL
9 18 (36.00%) Analytical Skills
10 16 (32.00%) Google Tag Manager
11 14 (28.00%) Advertising
11 14 (28.00%) Microsoft Excel
12 13 (26.00%) E-Commerce
13 12 (24.00%) Business Intelligence
14 11 (22.00%) Facebook
15 10 (20.00%) Marketing Strategy
16 9 (18.00%) Adobe
16 9 (18.00%) HTML
16 9 (18.00%) User Experience
16 9 (18.00%) Content Marketing
17 8 (16.00%) B2B Marketing
17 8 (16.00%) Global Marketing
17 8 (16.00%) Marketing Automation
17 8 (16.00%) Brand Awareness
17 8 (16.00%) JavaScript
17 8 (16.00%) B2B
17 8 (16.00%) Salesforce.com
17 8 (16.00%) CMS

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (16.00%) CMS
2 6 (12.00%) WordPress
3 2 (4.00%) Apache Spark
3 2 (4.00%) Facebook Platform
3 2 (4.00%) Sitecore CMS
Applications
1 14 (28.00%) Microsoft Excel
2 5 (10.00%) Photoshop
3 3 (6.00%) Microsoft Office
3 3 (6.00%) Microsoft PowerPoint
4 1 (2.00%) Adobe Creative Suite
Business Applications
1 7 (14.00%) WebTrends
Cloud Services
1 30 (60.00%) Google Analytics
2 16 (32.00%) Google Tag Manager
3 7 (14.00%) MailChimp
3 7 (14.00%) Salesforce Sales Cloud
4 4 (8.00%) Google Cloud Platform
5 2 (4.00%) Amazon AWS
5 2 (4.00%) Google App Engine
6 1 (2.00%) Adobe Analytics
Communications & Networking
1 1 (2.00%) AMQP
1 1 (2.00%) Internet
Database & Business Intelligence
1 7 (14.00%) BusinessObjects
2 2 (4.00%) Big Data
2 2 (4.00%) Data Warehouse
2 2 (4.00%) Hadoop
2 2 (4.00%) MongoDB
2 2 (4.00%) MySQL
2 2 (4.00%) NoSQL
3 1 (2.00%) Data Mining
3 1 (2.00%) Relational Database
Development Applications
1 2 (4.00%) Jenkins
1 2 (4.00%) Selenium
2 1 (2.00%) Git (software)
2 1 (2.00%) webpack
General
1 45 (90.00%) Marketing
2 14 (28.00%) Advertising
3 8 (16.00%) Brand Awareness
4 5 (10.00%) Finance
5 3 (6.00%) Electronics
5 3 (6.00%) Manufacturing
5 3 (6.00%) Telecoms
6 1 (2.00%) French Language
6 1 (2.00%) Games
6 1 (2.00%) German Language
6 1 (2.00%) Spanish Language
Job Titles
1 15 (30.00%) Marketing Manager
2 9 (18.00%) Analyst
3 8 (16.00%) Digital Analyst
4 7 (14.00%) AdWords Manager
5 6 (12.00%) Digital Marketing Manager
6 5 (10.00%) Analytics Manager
6 5 (10.00%) Digital Analytics Manager
6 5 (10.00%) Google Analytics Manager
6 5 (10.00%) PPC Manager
7 4 (8.00%) Data Analyst
8 3 (6.00%) Content Manager
8 3 (6.00%) Developer
8 3 (6.00%) Digital Content Manager
8 3 (6.00%) Marketing Executive
9 2 (4.00%) Data Engineer
9 2 (4.00%) Digital Executive
9 2 (4.00%) Digital Producer
9 2 (4.00%) Paid Search Executive
9 2 (4.00%) Python Engineer
9 2 (4.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 9 (18.00%) HTML
2 7 (14.00%) CSS
3 3 (6.00%) Twitter Bootstrap
4 2 (4.00%) AngularJS
4 2 (4.00%) CSS3
4 2 (4.00%) Django
4 2 (4.00%) Flask
4 2 (4.00%) HTML5
4 2 (4.00%) REST
4 2 (4.00%) XML
5 1 (2.00%) Apache Beam
5 1 (2.00%) ATL
5 1 (2.00%) gRPC
5 1 (2.00%) jQuery
5 1 (2.00%) Node.js
5 1 (2.00%) OAuth
5 1 (2.00%) TensorFlow
Miscellaneous
1 21 (42.00%) Social Media
2 18 (36.00%) Analytical Skills
3 9 (18.00%) User Experience
4 5 (10.00%) Tandem
5 2 (4.00%) Digital Media
5 2 (4.00%) Linux Command Line
5 2 (4.00%) Podcast
5 2 (4.00%) Social Network
6 1 (2.00%) Algorithms
6 1 (2.00%) Self-Motivation
Operating Systems
1 2 (4.00%) Linux
Processes & Methodologies
1 36 (72.00%) Analytics
2 26 (52.00%) Digital Marketing
3 25 (50.00%) Pay per click
3 25 (50.00%) SEO
4 13 (26.00%) E-Commerce
5 12 (24.00%) Business Intelligence
6 10 (20.00%) Marketing Strategy
7 9 (18.00%) Content Marketing
8 8 (16.00%) B2B
8 8 (16.00%) B2B Marketing
8 8 (16.00%) Global Marketing
8 8 (16.00%) Marketing Automation
9 7 (14.00%) Coaching
9 7 (14.00%) Email Marketing
9 7 (14.00%) Kalman Filter
9 7 (14.00%) Lead Generation
9 7 (14.00%) Search Engine Marketing
9 7 (14.00%) Web Analytics
10 6 (12.00%) Copywriting
10 6 (12.00%) Decision-Making
Programming Languages
1 18 (36.00%) SQL
2 8 (16.00%) JavaScript
3 7 (14.00%) Python
4 2 (4.00%) Bash Shell
4 2 (4.00%) Java
5 1 (2.00%) Go
5 1 (2.00%) VBA
Qualifications
1 19 (38.00%) Degree
2 2 (4.00%) Security Cleared
Quality Assurance & Compliance
1 7 (14.00%) Data Quality
System Software
1 2 (4.00%) Docker
Systems Management
1 2 (4.00%) Kubernetes
1 2 (4.00%) Terraform
Vendors
1 46 (92.00%) Google
2 11 (22.00%) Facebook
3 9 (18.00%) Adobe
4 8 (16.00%) Salesforce.com
5 7 (14.00%) Hotjar
5 7 (14.00%) hybris
5 7 (14.00%) Pardot
6 6 (12.00%) DoubleClick
7 5 (10.00%) Microsoft
7 5 (10.00%) Usabilla
8 4 (8.00%) Twitter
9 3 (6.00%) HubSpot
9 3 (6.00%) SAP
10 2 (4.00%) Optimizely
10 2 (4.00%) Sitecore
11 1 (2.00%) Apple
11 1 (2.00%) Cognizant
11 1 (2.00%) Ensighten
11 1 (2.00%) Tableau
11 1 (2.00%) Tealium