Period
to 13 December 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 13 December 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
England > London
6 months to
13 Dec 2017
Same period 2016 Same period 2015
Rank 727 777 829
Rank change year-on-year +50 +52 -113
Permanent jobs citing AdWords 117 55 80
As % of all permanent IT jobs advertised in London 0.16% 0.074% 0.091%
As % of the Cloud Services category 0.73% 0.48% 0.82%
Number of salaries quoted 99 45 68
London median annual salary £35,750 £37,500 £35,000
Median salary % change year-on-year -4.67% +7.14% +7.69%
10th Percentile £26,750 £24,400 £25,575
90th Percentile £54,000 £59,500 £59,750
England median annual salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33% -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Permanent vacancies with a requirement for cloud computing skills 15940 11575 9754
As % of all permanent IT jobs advertised in London 21.47% 15.57% 11.14%
Number of salaries quoted 13328 9973 8355
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% +3.77%
10th Percentile £35,000 £33,750 £32,000
90th Percentile £88,750 £86,250 £85,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% +5.26%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in London.

Salary trend for AdWords in London

AdWords
Salary Histogram in London

The salary distribution of IT jobs citing AdWords in London over the 6 months to 13 December 2017.

Salary histogram for AdWords in London

AdWords
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the London region over the 6 months to 13 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South London +25 22 £28,500 -45.71% 1
Central London +8 17 £42,000 +52.73% 7
West London +9 5 £33,500 -36.19% 3
AdWords
England

For the 6 months to 13 December 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for AdWords.

1 111 (94.87%) Google
2 102 (87.18%) Analytics
3 94 (80.34%) Google Analytics
4 92 (78.63%) Marketing
5 79 (67.52%) Pay per click
6 75 (64.10%) Digital Marketing
7 55 (47.01%) Degree
8 53 (45.30%) Social Media
9 50 (42.74%) Analytical Skills
10 48 (41.03%) SEO
11 44 (37.61%) Microsoft Excel
12 34 (29.06%) Microsoft
13 33 (28.21%) E-Commerce
14 32 (27.35%) Actionable Insight
14 32 (27.35%) Actionable Recommendations
15 26 (22.22%) Social Media Management
15 26 (22.22%) Web Analytics
16 25 (21.37%) SQL
17 24 (20.51%) Adobe
17 24 (20.51%) Content Marketing
18 22 (18.80%) Adobe Analytics
18 22 (18.80%) Tableau
19 21 (17.95%) Mathematics
20 20 (17.09%) Big Data
21 19 (16.24%) Spotfire
21 19 (16.24%) Omniture
22 18 (15.38%) User Experience
23 17 (14.53%) Advertising
23 17 (14.53%) Retail
24 16 (13.68%) Data Analytics

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.27%) WordPress
2 4 (3.42%) CMS
2 4 (3.42%) SAS
3 1 (0.85%) Sitecore CMS
Applications
1 44 (37.61%) Microsoft Excel
2 6 (5.13%) Microsoft Office
3 3 (2.56%) Microsoft PowerPoint
3 3 (2.56%) Photoshop
4 1 (0.85%) Spreadsheet
Business Applications
1 1 (0.85%) WebTrends
Cloud Services
1 94 (80.34%) Google Analytics
2 22 (18.80%) Adobe Analytics
3 5 (4.27%) Google Tag Manager
3 5 (4.27%) SaaS
4 2 (1.71%) PaaS
5 1 (0.85%) GoToWebinar
5 1 (0.85%) MailChimp
5 1 (0.85%) Silverpop
Communications & Networking
1 3 (2.56%) SMS
Database & Business Intelligence
1 20 (17.09%) Big Data
2 19 (16.24%) Spotfire
3 4 (3.42%) Data Mining
4 2 (1.71%) MS Access
5 1 (0.85%) Mixpanel
5 1 (0.85%) Power BI
5 1 (0.85%) QlikView
5 1 (0.85%) Relational Database
General
1 92 (78.63%) Marketing
2 17 (14.53%) Advertising
2 17 (14.53%) Retail
3 8 (6.84%) Finance
4 4 (3.42%) Brand Awareness
4 4 (3.42%) Telecoms
5 2 (1.71%) French Language
5 2 (1.71%) Italian Language
5 2 (1.71%) Legal
6 1 (0.85%) Automotive
6 1 (0.85%) Electronics
6 1 (0.85%) Manufacturing
Job Titles
1 38 (32.48%) PPC Manager
2 31 (26.50%) Account Manager
3 30 (25.64%) PPC Account Manager
4 22 (18.80%) Analyst
5 20 (17.09%) Social Media Manager
6 17 (14.53%) Marketing Manager
7 16 (13.68%) Web Analyst
8 10 (8.55%) Digital Marketing Manager
9 9 (7.69%) PPC Executive
10 8 (6.84%) Analytics Manager
11 6 (5.13%) Google Analytics Analyst
11 6 (5.13%) Paid Search Manager
11 6 (5.13%) Senior Manager
11 6 (5.13%) Web Analytics Analyst
11 6 (5.13%) Web Analytics Manager
11 6 (5.13%) Web Manager
12 5 (4.27%) Data Analyst
12 5 (4.27%) Google Analytics Manager
12 5 (4.27%) Insight Analyst
12 5 (4.27%) Paid Search Executive
Libraries, Frameworks & Software Standards
1 4 (3.42%) CSS
1 4 (3.42%) HTML
2 3 (2.56%) jQuery
3 1 (0.85%) APPC
3 1 (0.85%) CSS3
3 1 (0.85%) HTML5
3 1 (0.85%) Tapestry
3 1 (0.85%) Twitter Bootstrap
3 1 (0.85%) XML
Miscellaneous
1 53 (45.30%) Social Media
2 50 (42.74%) Analytical Skills
3 18 (15.38%) User Experience
4 6 (5.13%) Analytical Mindset
4 6 (5.13%) Digital Media
5 2 (1.71%) Graphic Design
5 2 (1.71%) Mobile App
5 2 (1.71%) New Media
6 1 (0.85%) Algorithms
6 1 (0.85%) Blog
6 1 (0.85%) Computer Science
6 1 (0.85%) Credit Risk
6 1 (0.85%) Fintech
Processes & Methodologies
1 102 (87.18%) Analytics
2 79 (67.52%) Pay per click
3 75 (64.10%) Digital Marketing
4 48 (41.03%) SEO
5 33 (28.21%) E-Commerce
6 32 (27.35%) Actionable Insight
7 26 (22.22%) Social Media Management
7 26 (22.22%) Web Analytics
8 24 (20.51%) Content Marketing
9 21 (17.95%) Mathematics
10 16 (13.68%) Data Analytics
11 13 (11.11%) Customer Acquisition
12 11 (9.40%) Marketing Strategy
13 10 (8.55%) Conversion Rate Optimisation
14 9 (7.69%) CRM
14 9 (7.69%) Online Marketing
15 8 (6.84%) Affiliate Marketing
15 8 (6.84%) Business Intelligence
16 7 (5.98%) Digital Analytics
16 7 (5.98%) Machine Learning
Programming Languages
1 25 (21.37%) SQL
2 15 (12.82%) Python
3 12 (10.26%) MATLAB
4 7 (5.98%) JavaScript
5 2 (1.71%) PHP
6 1 (0.85%) R
Qualifications
1 55 (47.01%) Degree
2 3 (2.56%) Analytics IQ
Quality Assurance & Compliance
1 32 (27.35%) Actionable Recommendations
2 1 (0.85%) Data Quality
2 1 (0.85%) GDPR
2 1 (0.85%) QA
Vendors
1 111 (94.87%) Google
2 34 (29.06%) Microsoft
3 24 (20.51%) Adobe
4 22 (18.80%) Tableau
5 19 (16.24%) Omniture
6 11 (9.40%) Facebook
7 9 (7.69%) DoubleClick
8 7 (5.98%) Adthena
9 4 (3.42%) Salesforce.com
9 4 (3.42%) Twitter
10 3 (2.56%) Marin
10 3 (2.56%) Marketo
11 2 (1.71%) Apple
11 2 (1.71%) Capita
11 2 (1.71%) TOWER Software
12 1 (0.85%) comScore
12 1 (0.85%) Micro Focus
12 1 (0.85%) SAP
12 1 (0.85%) Sitecore
12 1 (0.85%) T-Plan