B2B Marketing Jobs in London

Business-to-Business (B2B) Marketing
England > London

The table below provides summary statistics for permanent job vacancies advertised in London requiring B2B Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B Marketing over the 6 months leading up to 10 May 2025, comparing them to the same period in the previous two years.

6 months to
10 May 2025
Same period 2024 Same period 2023
Rank 382 496 591
Rank change year-on-year +114 +95 +222
Permanent jobs citing B2B Marketing 19 12 22
As % of all permanent jobs advertised in London 0.15% 0.051% 0.064%
As % of the Processes & Methodologies category 0.15% 0.056% 0.067%
Number of salaries quoted 11 3 17
10th Percentile £42,500 £46,400 £50,000
25th Percentile £53,750 £68,375 £53,750
Median annual salary (50th Percentile) £65,000 £110,000 £65,000
Median % change year-on-year -40.91% +69.23% +13.04%
75th Percentile £87,500 £142,500 -
90th Percentile £120,000 £159,000 £67,500
England median annual salary £45,000 £36,500 £60,000
% change year-on-year +23.29% -39.17% +14.29%

All Process and Methodology Skills
London

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 12,371 21,502 32,794
As % of all permanent jobs advertised in London 96.15% 91.13% 95.35%
Number of salaries quoted 7,436 15,970 23,578
10th Percentile £42,500 £37,800 £43,477
25th Percentile £56,250 £51,750 £55,000
Median annual salary (50th Percentile) £75,000 £70,565 £75,000
Median % change year-on-year +6.28% -5.91% +7.14%
75th Percentile £100,000 £95,000 £95,000
90th Percentile £123,750 £115,000 £115,000
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

B2B Marketing
Job Vacancy Trend in London

Job postings citing B2B Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for B2B Marketing in London

B2B Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing B2B Marketing in London.

Salary trend for B2B Marketing in London

B2B Marketing
Salary Histogram in London

Salary distribution for jobs citing B2B Marketing in London over the 6 months to 10 May 2025.

Salary histogram for B2B Marketing in London

B2B Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the London region over the 6 months to 10 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London - 3 £70,000 - 2
North London - 1 £50,000 -
B2B Marketing
England

B2B Marketing
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (10.53%) Notion
2 1 (5.26%) Microsoft Excel
Business Applications
1 1 (5.26%) Dynamics CRM
1 1 (5.26%) Salesforce CRM
Cloud Services
1 6 (31.58%) SaaS
2 3 (15.79%) Google Analytics
3 2 (10.53%) Canva
3 2 (10.53%) Google Ads
3 2 (10.53%) Google Workspace
3 2 (10.53%) Slack
4 1 (5.26%) Power Platform
Database & Business Intelligence
1 1 (5.26%) Power BI
General
1 19 (100.00%) Marketing
2 12 (63.16%) Advertising
3 9 (47.37%) Finance
4 6 (31.58%) Social Skills
5 4 (21.05%) Brand Awareness
6 2 (10.53%) Public Sector
7 1 (5.26%) Analytical Skills
7 1 (5.26%) Billing
7 1 (5.26%) Presentation Skills
Job Titles
1 11 (57.89%) Marketing Manager
2 3 (15.79%) Campaign Manager
2 3 (15.79%) Digital Marketing Manager
2 3 (15.79%) Marketing Campaign Manager
2 3 (15.79%) Marketing Director
3 2 (10.53%) Head of Marketing
3 2 (10.53%) IT Manager
3 2 (10.53%) Marketing Specialist
4 1 (5.26%) Cloud Specialist
4 1 (5.26%) Consultant
4 1 (5.26%) CRM Specialist
4 1 (5.26%) Insight Executive
4 1 (5.26%) Lead
4 1 (5.26%) Lead Consultant
4 1 (5.26%) Media Planner
4 1 (5.26%) Senior
4 1 (5.26%) Senior Data Warehouse Specialist
Miscellaneous
1 9 (47.37%) Social Media
2 7 (36.84%) Self-Motivation
3 2 (10.53%) Blog
3 2 (10.53%) Digital Media
4 1 (5.26%) Derivative
4 1 (5.26%) Marketing Technology
Processes & Methodologies
1 19 (100.00%) B2B
2 12 (63.16%) Digital Marketing
3 11 (57.89%) Marketing Strategy
4 7 (36.84%) Demand Generation
5 5 (26.32%) Analytics
5 5 (26.32%) Business Strategy
6 4 (21.05%) Budget Management
6 4 (21.05%) CRM
7 3 (15.79%) Campaign Management
7 3 (15.79%) Collaborative Culture
7 3 (15.79%) Marketing Automation
7 3 (15.79%) Pay per click
7 3 (15.79%) Storytelling
7 3 (15.79%) Thought Leadership
8 2 (10.53%) Collaborative Working
8 2 (10.53%) Continuous Improvement
8 2 (10.53%) Customer Acquisition
8 2 (10.53%) Customer Retention
8 2 (10.53%) Decision-Making
8 2 (10.53%) Lead Generation
Qualifications
1 1 (5.26%) Degree
Vendors
1 4 (21.05%) Google
2 3 (15.79%) Microsoft
3 2 (10.53%) Facebook
3 2 (10.53%) Hootsuite
3 2 (10.53%) HubSpot
3 2 (10.53%) Instagram
3 2 (10.53%) Salesforce
4 1 (5.26%) Marketo
4 1 (5.26%) Pardot
4 1 (5.26%) Salesforce Marketing Cloud