Period
to 16 December 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Automation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Automation over the 6 months to 16 December 2017 with a comparison to the same period in the previous 2 years.

Marketing Automation
England > London
6 months to
16 Dec 2017
Same period 2016 Same period 2015
Rank 607 677 824
Rank change year-on-year +70 +147 +1
Permanent jobs citing Marketing Automation 218 163 90
As % of all permanent IT jobs advertised in London 0.30% 0.22% 0.10%
As % of the Processes & Methodologies category 0.32% 0.24% 0.11%
Number of salaries quoted 138 114 73
London median annual salary £57,500 £68,750 £55,000
Median salary % change year-on-year -16.36% +25.00% +10.00%
10th Percentile £35,000 £28,575 £35,000
90th Percentile £91,875 £92,500 £90,000
England median annual salary £50,000 £65,000 £45,000
% change year-on-year -23.08% +44.44% -10.00%

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 67403 67218 78839
As % of all permanent IT jobs advertised in London 91.66% 90.64% 89.69%
Number of salaries quoted 52418 57565 66800
London median annual salary £60,000 £59,500 £55,000
Median salary % change year-on-year +0.84% +8.18% -
10th Percentile £35,000 £33,750 £33,730
90th Percentile £90,000 £90,000 £86,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Automation
Job Vacancy Trend in London

Job postings citing Marketing Automation as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Automation in London

Marketing Automation
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Automation in London.

Salary trend for Marketing Automation in London

Marketing Automation
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Automation in London over the 6 months to 16 December 2017.

Salary histogram for Marketing Automation in London

Marketing Automation
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the London region over the 6 months to 16 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +54 56 £56,250 -13.46% 2
East London - 7 £62,500 -
North London - 2 £27,500 -
West London +12 1 £60,000 +26.32% 1
Marketing Automation
England

For the 6 months to 16 December 2017, IT jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Automation.

1 218 (100.00%) Marketing
2 108 (49.54%) Salesforce.com
3 107 (49.08%) CRM
4 85 (38.99%) Analytics
5 66 (30.28%) Eloqua
6 61 (27.98%) Agile Software Development
7 59 (27.06%) Marketo
8 49 (22.48%) HTML
9 45 (20.64%) Degree
10 43 (19.72%) JavaScript
11 41 (18.81%) .NET
11 41 (18.81%) Analytical Skills
12 40 (18.35%) CMS
13 39 (17.89%) Finance
14 34 (15.60%) Data Management
14 34 (15.60%) Digital Marketing
15 32 (14.68%) Oracle
16 31 (14.22%) Workflow
17 30 (13.76%) Advertising
17 30 (13.76%) CSS
17 30 (13.76%) Adobe
18 29 (13.30%) Email Marketing
19 28 (12.84%) SQL Server
19 28 (12.84%) MVC
19 28 (12.84%) User Experience
19 28 (12.84%) Pardot
19 28 (12.84%) Campaign Management
20 27 (12.39%) SQL
20 27 (12.39%) B2B
20 27 (12.39%) E-Commerce

Marketing Automation
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (18.35%) CMS
2 24 (11.01%) Sitecore CMS
3 15 (6.88%) Adobe Experience Manager
4 13 (5.96%) EPiServer
5 8 (3.67%) Anypoint
6 7 (3.21%) Drupal
7 6 (2.75%) Oracle SOA Suite
8 4 (1.83%) Elasticsearch
8 4 (1.83%) WordPress
9 3 (1.38%) WebSphere
10 2 (0.92%) SharePoint
10 2 (0.92%) Umbraco
11 1 (0.46%) IIS
11 1 (0.46%) Kentico
11 1 (0.46%) SAS
Applications
1 11 (5.05%) Photoshop
2 4 (1.83%) Microsoft Office
2 4 (1.83%) Microsoft PowerPoint
3 2 (0.92%) Adobe Illustrator
4 1 (0.46%) Microsoft Excel
4 1 (0.46%) SPSS
Business Applications
1 66 (30.28%) Eloqua
2 25 (11.47%) Salesforce.com CRM
3 11 (5.05%) Adobe Campaign
4 6 (2.75%) SAP CRM
4 6 (2.75%) Social Studio
5 5 (2.29%) SAP Hybris
6 4 (1.83%) Payment Gateway
7 3 (1.38%) SessionCam
8 2 (0.92%) Dynamics CRM
8 2 (0.92%) FastStats
9 1 (0.46%) BigMachines
9 1 (0.46%) Unica
Cloud Services
1 26 (11.93%) Amazon AWS
2 16 (7.34%) Adobe Analytics
2 16 (7.34%) Microsoft Azure
3 13 (5.96%) Salesforce Service Cloud
4 10 (4.59%) npm
4 10 (4.59%) SaaS
4 10 (4.59%) Salesforce Sales Cloud
5 9 (4.13%) Google Analytics
6 7 (3.21%) MailChimp
6 7 (3.21%) Oracle CX
7 6 (2.75%) PaaS
8 4 (1.83%) AdWords
8 4 (1.83%) IaaS
9 3 (1.38%) FinancialForce
9 3 (1.38%) Google Tag Manager
9 3 (1.38%) Silverpop
10 2 (0.92%) Force.com
11 1 (0.46%) Azure Machine Learning
11 1 (0.46%) GoToWebinar
Communications & Networking
1 1 (0.46%) DNS
1 1 (0.46%) SMS
Database & Business Intelligence
1 28 (12.84%) SQL Server
2 11 (5.05%) NoSQL
3 10 (4.59%) Couchbase
4 9 (4.13%) Data Warehouse
4 9 (4.13%) Oracle Reports
5 8 (3.67%) Amazon Redshift
6 6 (2.75%) Big Data
7 4 (1.83%) PostgreSQL
7 4 (1.83%) RDBMS
7 4 (1.83%) Relational Database
8 3 (1.38%) Mixpanel
9 2 (0.92%) MongoDB
9 2 (0.92%) MS Access
10 1 (0.46%) Amazon RDS
10 1 (0.46%) Power BI
10 1 (0.46%) QlikView
10 1 (0.46%) Spotfire
Development Applications
1 12 (5.50%) Selenium
2 11 (5.05%) Git (software)
2 11 (5.05%) Octopus Deploy
2 11 (5.05%) Protractor
2 11 (5.05%) TeamCity
3 10 (4.59%) Bower
3 10 (4.59%) gulp
3 10 (4.59%) Karma Test Runner
3 10 (4.59%) Mocha
3 10 (4.59%) Sinon.JS
3 10 (4.59%) Team Foundation Server
3 10 (4.59%) Visual Studio
4 8 (3.67%) Talend Open Studio
5 3 (1.38%) JIRA
6 2 (0.92%) Cucumber
6 2 (0.92%) WebDriver
General
1 218 (100.00%) Marketing
2 39 (17.89%) Finance
3 30 (13.76%) Advertising
4 15 (6.88%) Publishing
5 13 (5.96%) Retail
6 12 (5.50%) Law
7 9 (4.13%) Financial Institution
8 7 (3.21%) Telecoms
9 3 (1.38%) Brand Awareness
9 3 (1.38%) Legal
10 2 (0.92%) Electronics
10 2 (0.92%) French Language
10 2 (0.92%) Games
10 2 (0.92%) Manufacturing
11 1 (0.46%) Automotive
Job Titles
1 49 (22.48%) Marketing Manager
2 33 (15.14%) Analyst
3 28 (12.84%) Developer
4 22 (10.09%) Architect
5 21 (9.63%) Marketing Automation Manager
6 16 (7.34%) Business Analyst
7 15 (6.88%) Consultant
7 15 (6.88%) Solutions Architect
8 14 (6.42%) Digital Developer
9 13 (5.96%) Support Analyst
10 12 (5.50%) Applications Support
10 12 (5.50%) Applications Support Analyst
10 12 (5.50%) Marketing Analyst
10 12 (5.50%) Marketing Executive
11 11 (5.05%) CRM Manager
11 11 (5.05%) Marketing Consultant
12 10 (4.59%) .NET Developer
12 10 (4.59%) Senior Manager
13 9 (4.13%) C# Developer
13 9 (4.13%) Head of Digital
Libraries, Frameworks & Software Standards
1 49 (22.48%) HTML
2 41 (18.81%) .NET
3 30 (13.76%) CSS
4 17 (7.80%) AngularJS
5 15 (6.88%) RESTful
6 13 (5.96%) HTML5
6 13 (5.96%) jQuery
7 11 (5.05%) Sass
8 10 (4.59%) Backbone.js
8 10 (4.59%) Chai
8 10 (4.59%) CSS3
8 10 (4.59%) Ember.js
8 10 (4.59%) Gherkin
8 10 (4.59%) LESS
8 10 (4.59%) MEAN Stack
8 10 (4.59%) Twitter Bootstrap
9 5 (2.29%) ASP.NET
9 5 (2.29%) JSON
9 5 (2.29%) Mason
10 4 (1.83%) Web Services
Miscellaneous
1 41 (18.81%) Analytical Skills
2 28 (12.84%) User Experience
3 25 (11.47%) Social Media
4 21 (9.63%) Marketing Technology
5 17 (7.80%) Enterprise Software
6 15 (6.88%) Computer Science
7 11 (5.05%) Cloud Native
8 9 (4.13%) Equities
8 9 (4.13%) Fixed Income
8 9 (4.13%) Management Information System
9 7 (3.21%) Blog
10 6 (2.75%) Tandem
11 5 (2.29%) iPad
12 4 (1.83%) Fintech
13 3 (1.38%) Data Structures
13 3 (1.38%) Virtual Team
14 2 (0.92%) Video Editing
15 1 (0.46%) Reinsurance
Operating Systems
1 4 (1.83%) Windows
2 3 (1.38%) Android
2 3 (1.38%) Apple iOS
Processes & Methodologies
1 107 (49.08%) CRM
2 85 (38.99%) Analytics
3 61 (27.98%) Agile Software Development
4 34 (15.60%) Data Management
4 34 (15.60%) Digital Marketing
5 31 (14.22%) Workflow
6 29 (13.30%) Email Marketing
7 28 (12.84%) Campaign Management
7 28 (12.84%) MVC
8 27 (12.39%) B2B
8 27 (12.39%) E-Commerce
9 26 (11.93%) Scrum
10 24 (11.01%) Project Management
10 24 (11.01%) User Stories
11 23 (10.55%) Data Analysis
12 22 (10.09%) Lead Generation
13 21 (9.63%) Content Management
13 21 (9.63%) Customer Engagement
13 21 (9.63%) Demand Generation
13 21 (9.63%) Stakeholder Management
Programming Languages
1 43 (19.72%) JavaScript
2 27 (12.39%) SQL
3 17 (7.80%) C#
4 12 (5.50%) Java
5 5 (2.29%) VB.NET
6 4 (1.83%) PHP
7 3 (1.38%) Apex Code
7 3 (1.38%) Python
8 2 (0.92%) C
8 2 (0.92%) R
9 1 (0.46%) Go
9 1 (0.46%) PowerShell
9 1 (0.46%) SOQL
Qualifications
1 45 (20.64%) Degree
2 3 (1.38%) Computer Science Degree
2 3 (1.38%) ISEB
3 1 (0.46%) PMP
Quality Assurance & Compliance
1 14 (6.42%) QA
2 2 (0.92%) Data Quality
2 2 (0.92%) GDPR
System Software
1 1 (0.46%) Docker
Systems Management
1 4 (1.83%) Systems Management Server (SMS)
Vendors
1 108 (49.54%) Salesforce.com
2 59 (27.06%) Marketo
3 32 (14.68%) Oracle
4 30 (13.76%) Adobe
5 28 (12.84%) Pardot
6 25 (11.47%) Sitecore
7 23 (10.55%) Salesforce Marketing Cloud
8 16 (7.34%) Cadence
9 12 (5.50%) Alias
10 9 (4.13%) Google
11 8 (3.67%) Conga
11 8 (3.67%) DocuSign
11 8 (3.67%) Microsoft
11 8 (3.67%) MuleSoft
11 8 (3.67%) Talend
12 7 (3.21%) SAP
12 7 (3.21%) ServiceNow
13 5 (2.29%) HubSpot
13 5 (2.29%) hybris
13 5 (2.29%) Optimizely