Period
to 22 July 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Automation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Automation over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Marketing Automation
England > London
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 598 634 747
Rank change year-on-year +36 +113 +71
Permanent jobs citing Marketing Automation 241 214 152
As % of all permanent IT jobs advertised in London 0.34% 0.29% 0.18%
As % of the Processes & Methodologies category 0.37% 0.32% 0.20%
Number of salaries quoted 110 116 132
London median annual salary £52,500 £52,500 £60,000
Median salary % change year-on-year - -12.50% +9.09%
10th Percentile £30,000 £33,750 £36,250
90th Percentile £110,000 £75,000 £80,000
England median annual salary £50,000 £45,000 £57,500
% change year-on-year +11.11% -21.74% +15.00%

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 64,543 67,788 75,615
As % of all permanent IT jobs advertised in London 91.35% 91.80% 91.40%
Number of salaries quoted 51,638 53,707 65,199
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,000 £50,000 £50,000

Marketing Automation
Job Vacancy Trend in London

Job postings citing Marketing Automation as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Automation in London

Marketing Automation
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Automation in London.

Salary trend for Marketing Automation in London

Marketing Automation
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Automation in London over the 6 months to 22 July 2018.

Salary histogram for Marketing Automation in London

Marketing Automation
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the London region over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -25 21 £70,000 +36.59% 5
West London +15 3 £45,000 -10.00% 5
Marketing Automation
England

For the 6 months to 22 July 2018, IT jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Automation.

1 241 (100.00%) Marketing
2 106 (43.98%) Marketo
3 97 (40.25%) HTML
4 96 (39.83%) Salesforce.com
5 86 (35.68%) Analytics
6 83 (34.44%) Eloqua
7 72 (29.88%) CRM
8 71 (29.46%) CSS
9 60 (24.90%) SEO
9 60 (24.90%) Problem-Solving
10 58 (24.07%) Agile Software Development
10 58 (24.07%) JavaScript
11 57 (23.65%) SQL
11 57 (23.65%) Advertising
12 56 (23.24%) SQL Server
13 55 (22.82%) HTML5
13 55 (22.82%) jQuery
14 54 (22.41%) Degree
14 54 (22.41%) Digital Marketing
14 54 (22.41%) LESS
15 50 (20.75%) Continuous Improvement
16 48 (19.92%) .NET
16 48 (19.92%) MVC
16 48 (19.92%) Software Engineering
17 47 (19.50%) Data Science
18 46 (19.09%) CMS
18 46 (19.09%) Adobe
19 44 (18.26%) Content Management
19 44 (18.26%) Amazon AWS
19 44 (18.26%) User Experience

Marketing Automation
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (19.09%) CMS
2 42 (17.43%) Sitecore CMS
3 41 (17.01%) EPiServer
4 11 (4.56%) Adobe Experience Manager
5 2 (0.83%) Apache Spark
5 2 (0.83%) WordPress
6 1 (0.41%) Anypoint
6 1 (0.41%) Confluence
6 1 (0.41%) Oracle Workflow
6 1 (0.41%) SAS
Applications
1 3 (1.24%) Microsoft Office
2 2 (0.83%) Adobe Creative Suite
2 2 (0.83%) Microsoft Excel
2 2 (0.83%) Microsoft Project
2 2 (0.83%) Photoshop
3 1 (0.41%) InDesign
3 1 (0.41%) Microsoft PowerPoint
Business Applications
1 83 (34.44%) Eloqua
2 36 (14.94%) Salesforce.com CRM
3 31 (12.86%) Adobe Campaign
4 9 (3.73%) Unica
5 3 (1.24%) Radian6
6 2 (0.83%) SAP CRM
6 2 (0.83%) SAP Hybris
7 1 (0.41%) NetSuite
7 1 (0.41%) Shopify
7 1 (0.41%) WebTrends
Cloud Services
1 44 (18.26%) Amazon AWS
2 42 (17.43%) Microsoft Azure
3 41 (17.01%) npm
4 21 (8.71%) SaaS
5 18 (7.47%) Adobe Analytics
6 14 (5.81%) Responsys
7 11 (4.56%) Silverpop
8 10 (4.15%) Google Analytics
9 8 (3.32%) MailChimp
10 6 (2.49%) FinancialForce
11 5 (2.07%) AdWords
12 2 (0.83%) Force.com
12 2 (0.83%) GitHub
13 1 (0.41%) Adobe Creative Cloud
13 1 (0.41%) Amazon EC2
13 1 (0.41%) Amazon S3
13 1 (0.41%) Boomi
13 1 (0.41%) Google Cloud Platform
13 1 (0.41%) Google Tag Manager
13 1 (0.41%) Salesforce Service Cloud
Communications & Networking
1 3 (1.24%) SMS
2 1 (0.41%) IMAP
2 1 (0.41%) Internet
2 1 (0.41%) SSH
Database & Business Intelligence
1 56 (23.24%) SQL Server
2 43 (17.84%) NoSQL
3 41 (17.01%) Couchbase
3 41 (17.01%) MongoDB
4 9 (3.73%) PostgreSQL
5 5 (2.07%) Oracle Reports
5 5 (2.07%) Power BI
6 3 (1.24%) Data Warehouse
7 2 (0.83%) Amazon Redshift
7 2 (0.83%) Enterprise Data Warehouse
7 2 (0.83%) MySQL
7 2 (0.83%) Relational Database
8 1 (0.41%) Amazon RDS
8 1 (0.41%) Apache Hive
8 1 (0.41%) Big Data
8 1 (0.41%) BigQuery
8 1 (0.41%) BusinessObjects
8 1 (0.41%) Data Mart
8 1 (0.41%) Impala
8 1 (0.41%) Spark SQL
Development Applications
1 43 (17.84%) Git (software)
2 42 (17.43%) Selenium
3 41 (17.01%) Bower
3 41 (17.01%) gulp
3 41 (17.01%) Karma Test Runner
3 41 (17.01%) Mocha
3 41 (17.01%) Octopus Deploy
3 41 (17.01%) Protractor
3 41 (17.01%) Sinon.JS
3 41 (17.01%) Team Foundation Server
3 41 (17.01%) TeamCity
3 41 (17.01%) Visual Studio
4 3 (1.24%) Oracle Forms
5 2 (0.83%) Dreamweaver
5 2 (0.83%) JIRA
6 1 (0.41%) Axure RP
6 1 (0.41%) Balsamiq Mockups
6 1 (0.41%) SpecFlow
General
1 241 (100.00%) Marketing
2 57 (23.65%) Advertising
3 29 (12.03%) Finance
4 11 (4.56%) Publishing
5 9 (3.73%) Retail
6 8 (3.32%) Telecoms
7 2 (0.83%) Brand Awareness
7 2 (0.83%) Electronics
7 2 (0.83%) Games
8 1 (0.41%) French Language
8 1 (0.41%) Law
8 1 (0.41%) Manufacturing
Job Titles
1 52 (21.58%) Developer
2 40 (16.60%) Marketing Manager
3 38 (15.77%) .NET Developer
4 36 (14.94%) Marketing Executive
5 20 (8.30%) Marketing Automation Executive
6 16 (6.64%) Consultant
7 15 (6.22%) Architect
7 15 (6.22%) Marketing Specialist
8 14 (5.81%) Marketing Consultant
9 12 (4.98%) EPiServer Developer
10 11 (4.56%) Marketing Automation Manager
11 10 (4.15%) CRM Executive
12 9 (3.73%) Analyst
12 9 (3.73%) Senior Manager
13 8 (3.32%) Automation Specialist
13 8 (3.32%) Campaign Manager
13 8 (3.32%) Marketing Automation Specialist
13 8 (3.32%) Senior Architect
13 8 (3.32%) Technical Leader
14 7 (2.90%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 97 (40.25%) HTML
2 71 (29.46%) CSS
3 55 (22.82%) HTML5
3 55 (22.82%) jQuery
4 54 (22.41%) LESS
5 48 (19.92%) .NET
6 42 (17.43%) RESTful
6 42 (17.43%) Twitter Bootstrap
7 41 (17.01%) AngularJS
7 41 (17.01%) Backbone.js
7 41 (17.01%) Chai
7 41 (17.01%) CSS3
7 41 (17.01%) Ember.js
7 41 (17.01%) Gherkin
7 41 (17.01%) MEAN Stack
7 41 (17.01%) Sass
8 13 (5.39%) Hibernate
8 13 (5.39%) Spring
9 10 (4.15%) Mason
10 8 (3.32%) Web Services
Miscellaneous
1 44 (18.26%) User Experience
2 41 (17.01%) Cloud Native
3 23 (9.54%) Social Media
4 21 (8.71%) Computer Science
5 17 (7.05%) Analytical Skills
6 15 (6.22%) Self-Motivation
7 14 (5.81%) Marketing Technology
8 9 (3.73%) Blog
9 6 (2.49%) Data Structures
10 5 (2.07%) Digital Media
10 5 (2.07%) Enterprise Software
10 5 (2.07%) Management Information System
11 3 (1.24%) Fintech
12 2 (0.83%) Virtual Team
13 1 (0.41%) PMI
13 1 (0.41%) Tandem
Operating Systems
1 3 (1.24%) Windows
2 2 (0.83%) Linux
Processes & Methodologies
1 86 (35.68%) Analytics
2 72 (29.88%) CRM
3 60 (24.90%) Problem-Solving
3 60 (24.90%) SEO
4 58 (24.07%) Agile Software Development
5 54 (22.41%) Digital Marketing
6 50 (20.75%) Continuous Improvement
7 48 (19.92%) MVC
7 48 (19.92%) Software Engineering
8 47 (19.50%) Data Science
9 44 (18.26%) Content Management
10 43 (17.84%) Email Marketing
10 43 (17.84%) TDD
11 42 (17.43%) BDD
11 42 (17.43%) DevOps
11 42 (17.43%) Performance Management
11 42 (17.43%) Workflow
12 41 (17.01%) Microservices
12 41 (17.01%) Progressive Web App
12 41 (17.01%) Quality Management
Programming Languages
1 58 (24.07%) JavaScript
2 57 (23.65%) SQL
3 16 (6.64%) C#
4 11 (4.56%) Java
5 9 (3.73%) PHP
6 8 (3.32%) VB
7 3 (1.24%) Apex Code
8 1 (0.41%) AWK
8 1 (0.41%) Elixir
8 1 (0.41%) PowerShell
8 1 (0.41%) Python
8 1 (0.41%) Ruby
Qualifications
1 54 (22.41%) Degree
2 41 (17.01%) SAFe Agilist
3 1 (0.41%) Computer Science Degree
3 1 (0.41%) PMI Certification
Quality Assurance & Compliance
1 3 (1.24%) GDPR
1 3 (1.24%) QA
2 2 (0.83%) Data Quality
Systems Management
1 1 (0.41%) Ansible
Vendors
1 106 (43.98%) Marketo
2 96 (39.83%) Salesforce.com
3 46 (19.09%) Adobe
4 43 (17.84%) Sitecore
5 37 (15.35%) Salesforce Marketing Cloud
6 29 (12.03%) Pardot
7 27 (11.20%) Alias
8 19 (7.88%) Oracle
9 14 (5.81%) HubSpot
10 13 (5.39%) Google
11 10 (4.15%) Aprimo
12 6 (2.49%) Cadence
12 6 (2.49%) Tableau
13 5 (2.07%) Microsoft
13 5 (2.07%) Omniture
14 4 (1.66%) Optimizely
14 4 (1.66%) ServiceNow
15 3 (1.24%) Facebook
16 2 (0.83%) Talend
16 2 (0.83%) Twitter