Period
to 22 October 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Automation skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Automation over the 6 months to 22 October 2018 with a comparison to the same period in the previous 2 years.

Marketing Automation
England > London
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 603 644 686
Rank change year-on-year +41 +42 +145
Permanent jobs citing Marketing Automation 204 204 178
As % of all permanent IT jobs advertised in London 0.30% 0.27% 0.23%
As % of the Processes & Methodologies category 0.33% 0.30% 0.25%
Number of salaries quoted 98 127 137
London median annual salary £46,500 £55,000 £65,000
Median salary % change year-on-year -15.45% -15.38% +30.00%
10th Percentile £28,500 £33,750 £28,750
90th Percentile £110,000 £92,500 £86,250
England median annual salary £45,000 £50,000 £60,000
% change year-on-year -10.00% -16.67% +33.33%

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 62,398 68,872 70,216
As % of all permanent IT jobs advertised in London 91.70% 92.82% 92.00%
Number of salaries quoted 50,147 52,704 60,580
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing Automation
Job Vacancy Trend in London

Job postings citing Marketing Automation as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Automation in London

Marketing Automation
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Automation in London.

Salary trend for Marketing Automation in London

Marketing Automation
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Automation in London over the 6 months to 22 October 2018.

Salary histogram for Marketing Automation in London

Marketing Automation
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Automation within the London region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -28 23 £37,656 -29.94% 18
West London +38 3 £45,000 -18.18% 5
East London -22 2 - -
South London - 1 £57,500 -
Marketing Automation
England

For the 6 months to 22 October 2018, IT jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Automation.

1 204 (100.00%) Marketing
2 92 (45.10%) Marketo
3 87 (42.65%) Salesforce.com
4 85 (41.67%) HTML
5 77 (37.75%) Eloqua
6 67 (32.84%) Analytics
6 67 (32.84%) CSS
7 66 (32.35%) JavaScript
7 66 (32.35%) SQL
8 65 (31.86%) Problem-Solving
9 60 (29.41%) Agile Software Development
10 58 (28.43%) SQL Server
11 56 (27.45%) SEO
11 56 (27.45%) jQuery
11 56 (27.45%) HTML5
12 55 (26.96%) Advertising
13 54 (26.47%) LESS
14 51 (25.00%) Git (software)
15 50 (24.51%) Salesforce Marketing Cloud
16 49 (24.02%) Microsoft Azure
16 49 (24.02%) TeamCity
16 49 (24.02%) Visual Studio
16 49 (24.02%) .NET
16 49 (24.02%) MVC
16 49 (24.02%) Degree
17 46 (22.55%) Amazon AWS
18 45 (22.06%) NoSQL
18 45 (22.06%) CSS3
18 45 (22.06%) Workflow
18 45 (22.06%) CMS

Marketing Automation
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (22.06%) CMS
2 43 (21.08%) EPiServer
2 43 (21.08%) Sitecore CMS
3 7 (3.43%) Adobe Experience Manager
4 4 (1.96%) WordPress
5 3 (1.47%) Apache Spark
6 2 (0.98%) Oracle Workflow
6 2 (0.98%) SAS
Applications
1 7 (3.43%) Microsoft Office
2 5 (2.45%) Photoshop
3 2 (0.98%) Microsoft Project
4 1 (0.49%) Adobe Illustrator
4 1 (0.49%) InDesign
4 1 (0.49%) Microsoft Excel
Business Applications
1 77 (37.75%) Eloqua
2 21 (10.29%) Adobe Campaign
3 14 (6.86%) Salesforce.com CRM
4 8 (3.92%) Unica
5 3 (1.47%) Dynamics CRM
5 3 (1.47%) Radian6
6 2 (0.98%) NetSuite
6 2 (0.98%) SAP CRM
6 2 (0.98%) SAP Hybris
7 1 (0.49%) WebTrends
Cloud Services
1 49 (24.02%) Microsoft Azure
2 46 (22.55%) Amazon AWS
3 43 (21.08%) npm
4 12 (5.88%) Adobe Analytics
5 8 (3.92%) Responsys
6 6 (2.94%) AdWords
6 6 (2.94%) SaaS
7 3 (1.47%) GitHub
7 3 (1.47%) Google Analytics
7 3 (1.47%) Silverpop
8 2 (0.98%) Amazon EC2
8 2 (0.98%) Amazon S3
8 2 (0.98%) Boomi
8 2 (0.98%) Dynamics 365
8 2 (0.98%) FinancialForce
8 2 (0.98%) Google Cloud Platform
8 2 (0.98%) Salesforce Sales Cloud
8 2 (0.98%) Slack
9 1 (0.49%) G Suite
9 1 (0.49%) Salesforce Service Cloud
Communications & Networking
1 5 (2.45%) Internet
2 2 (0.98%) SSH
Database & Business Intelligence
1 58 (28.43%) SQL Server
2 45 (22.06%) NoSQL
3 43 (21.08%) Couchbase
3 43 (21.08%) MongoDB
4 9 (4.41%) PostgreSQL
5 7 (3.43%) Power BI
6 6 (2.94%) SQL Server 2016
7 5 (2.45%) Data Warehouse
8 2 (0.98%) Amazon RDS
8 2 (0.98%) Amazon Redshift
8 2 (0.98%) Apache Hive
8 2 (0.98%) Big Data
8 2 (0.98%) BigQuery
8 2 (0.98%) Blockchain
8 2 (0.98%) BusinessObjects
8 2 (0.98%) Enterprise Data Warehouse
8 2 (0.98%) Impala
8 2 (0.98%) Oracle Reports
8 2 (0.98%) QlikView
8 2 (0.98%) Spark SQL
Development Applications
1 51 (25.00%) Git (software)
2 49 (24.02%) TeamCity
2 49 (24.02%) Visual Studio
3 43 (21.08%) Bower
3 43 (21.08%) gulp
3 43 (21.08%) Karma Test Runner
3 43 (21.08%) Mocha
3 43 (21.08%) Octopus Deploy
3 43 (21.08%) Protractor
3 43 (21.08%) Selenium
3 43 (21.08%) Sinon.JS
3 43 (21.08%) Team Foundation Server
4 6 (2.94%) Moq
4 6 (2.94%) NUnit
4 6 (2.94%) Visual Studio Team System
5 3 (1.47%) Dreamweaver
5 3 (1.47%) JIRA
5 3 (1.47%) Oracle Forms
General
1 204 (100.00%) Marketing
2 55 (26.96%) Advertising
3 18 (8.82%) Finance
4 7 (3.43%) Retail
5 5 (2.45%) Brand Awareness
6 4 (1.96%) Publishing
7 1 (0.49%) Games
7 1 (0.49%) Manufacturing
7 1 (0.49%) Telecoms
Job Titles
1 54 (26.47%) Developer
2 49 (24.02%) .NET Developer
3 26 (12.75%) Marketing Executive
4 20 (9.80%) Marketing Manager
5 16 (7.84%) Architect
5 16 (7.84%) Consultant
5 16 (7.84%) Marketing Automation Executive
6 14 (6.86%) ASP.NET Developer
6 14 (6.86%) Marketing Consultant
7 12 (5.88%) Administrator
8 11 (5.39%) Marketing Administrator
9 9 (4.41%) Cloud Administrator
9 9 (4.41%) Digital Developer
9 9 (4.41%) Salesforce Administrator
10 8 (3.92%) Marketing Specialist
11 7 (3.43%) Analyst
11 7 (3.43%) Marketing Automation Manager
11 7 (3.43%) Salesforce Architect
11 7 (3.43%) Senior Architect
11 7 (3.43%) Technical Leader
Libraries, Frameworks & Software Standards
1 85 (41.67%) HTML
2 67 (32.84%) CSS
3 56 (27.45%) HTML5
3 56 (27.45%) jQuery
4 54 (26.47%) LESS
5 49 (24.02%) .NET
6 45 (22.06%) CSS3
7 43 (21.08%) AngularJS
7 43 (21.08%) Backbone.js
7 43 (21.08%) Chai
7 43 (21.08%) Ember.js
7 43 (21.08%) Gherkin
7 43 (21.08%) MEAN Stack
7 43 (21.08%) RESTful
7 43 (21.08%) Sass
7 43 (21.08%) Twitter Bootstrap
8 20 (9.80%) ASP.NET
9 11 (5.39%) Hibernate
9 11 (5.39%) Spring
10 7 (3.43%) Web Services
Miscellaneous
1 45 (22.06%) User Experience
2 43 (21.08%) Cloud Native
3 14 (6.86%) Analytical Skills
3 14 (6.86%) Computer Science
3 14 (6.86%) Social Media
4 13 (6.37%) Self-Motivation
5 11 (5.39%) Marketing Technology
6 6 (2.94%) Tandem
7 4 (1.96%) Management Information System
8 3 (1.47%) Fintech
9 2 (0.98%) Blog
9 2 (0.98%) Data Structures
9 2 (0.98%) Digital Media
9 2 (0.98%) PMI
9 2 (0.98%) Virtual Team
10 1 (0.49%) PlayStation
Processes & Methodologies
1 67 (32.84%) Analytics
2 65 (31.86%) Problem-Solving
3 60 (29.41%) Agile Software Development
4 56 (27.45%) SEO
5 49 (24.02%) MVC
6 45 (22.06%) CRM
6 45 (22.06%) Workflow
7 44 (21.57%) TDD
8 43 (21.08%) BDD
8 43 (21.08%) Content Management
8 43 (21.08%) Continuous Improvement
8 43 (21.08%) DevOps
8 43 (21.08%) Enterprise Content Management
8 43 (21.08%) Microservices
8 43 (21.08%) Performance Management
8 43 (21.08%) Quality Management
8 43 (21.08%) Refactoring
8 43 (21.08%) Responsive Web Design
8 43 (21.08%) Software Engineering
8 43 (21.08%) Web Application Development
Programming Languages
1 66 (32.35%) JavaScript
1 66 (32.35%) SQL
2 13 (6.37%) C#
3 8 (3.92%) Java
4 7 (3.43%) PHP
4 7 (3.43%) VB
5 3 (1.47%) Apex Code
6 1 (0.49%) Elixir
6 1 (0.49%) Python
6 1 (0.49%) Ruby
Qualifications
1 49 (24.02%) Degree
2 43 (21.08%) SAFe Agilist
3 2 (0.98%) PMI Certification
4 1 (0.49%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (0.98%) QA
Vendors
1 92 (45.10%) Marketo
2 87 (42.65%) Salesforce.com
3 50 (24.51%) Salesforce Marketing Cloud
4 43 (21.08%) Sitecore
5 36 (17.65%) Alias
6 32 (15.69%) Adobe
7 26 (12.75%) Pardot
8 14 (6.86%) Oracle
9 13 (6.37%) HubSpot
10 12 (5.88%) Microsoft
11 10 (4.90%) Google
11 10 (4.90%) Tableau
12 8 (3.92%) Aprimo
13 4 (1.96%) Cognizant
13 4 (1.96%) Omniture
13 4 (1.96%) Optimizely
14 3 (1.47%) Facebook
14 3 (1.47%) Fujitsu
14 3 (1.47%) IBM
14 3 (1.47%) ServiceNow