Digital Marketing Specialist
UK
The median Digital Marketing Specialist salary in the UK is £43,000 per year, according to job vacancies posted during the 6 months leading to 11 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 11 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 699 | - | 979 |
| Rank change year-on-year | - | - | +214 |
| Permanent jobs requiring a Digital Marketing Specialist | 7 | 0 | 2 |
| As % of all permanent jobs advertised in the UK | 0.013% | - | 0.002% |
| As % of the Job Titles category | 0.014% | - | 0.002% |
| Number of salaries quoted | 4 | 0 | 2 |
| 10th Percentile | - | - | £30,400 |
| 25th Percentile | £31,750 | - | £31,375 |
| Median annual salary (50th Percentile) | £43,000 | - | £34,500 |
| Median % change year-on-year | - | - | -42.50% |
| 75th Percentile | £56,563 | - | £37,375 |
| 90th Percentile | £57,125 | - | £38,200 |
| UK excluding London median annual salary | £43,000 | - | £34,500 |
| % change year-on-year | - | - | -42.50% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 49,511 | 93,886 | 92,389 |
| % of permanent jobs with a recognized job title | 90.48% | 94.63% | 91.46% |
| Number of salaries quoted | 27,626 | 67,255 | 58,266 |
| 10th Percentile | £30,000 | £28,500 | £32,500 |
| 25th Percentile | £41,250 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £57,443 | £52,500 | £60,000 |
| Median % change year-on-year | +9.41% | -12.50% | - |
| 75th Percentile | £75,000 | £71,250 | £81,000 |
| 90th Percentile | £97,500 | £90,000 | £100,000 |
| UK excluding London median annual salary | £52,000 | £50,000 | £53,000 |
| % change year-on-year | +4.00% | -5.66% | +6.00% |
Digital Marketing Specialist
Job Vacancy Trend
Job postings that featured Digital Marketing Specialist in the job title as a proportion of all IT jobs advertised.
Digital Marketing Specialist
Salary Trend
3-month moving average salary quoted in jobs citing Digital Marketing Specialist.
Digital Marketing Specialist
Salary Histogram
Salary distribution for jobs citing Digital Marketing Specialist over the 6 months to 11 May 2025.
Digital Marketing Specialist
Top 9 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Specialist within the UK over the 6 months to 11 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | - | 7 | £43,000 | - | 2 |
| UK excluding London | - | 7 | £43,000 | - | 1 |
| North of England | - | 3 | - | - | |
| North West | - | 3 | - | - | |
| Midlands | - | 2 | £53,750 | - | |
| East of England | - | 2 | £33,500 | - | |
| Work from Home | - | 1 | £52,500 | - | 7 |
| East Midlands | - | 1 | £55,000 | - | |
| West Midlands | - | 1 | £52,500 | - |
Digital Marketing Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 11 May 2025, Digital Marketing Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Marketing Specialist in the job title.
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Digital Marketing Specialist Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: