Period
to 18 November 2017

The median annual salary for a PPC Executive was £27,500 in advertised job vacancies during the 6 months to 18 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Pay per Click Executive
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 1142 1168 1230
Rank change year-on-year +26 +62 -72
Permanent jobs requiring a PPC Executive 35 54 84
As % of all permanent IT jobs advertised in the UK 0.020% 0.028% 0.038%
As % of the Job Titles category 0.020% 0.029% 0.040%
Number of salaries quoted 30 40 83
UK median annual salary £27,500 £28,250 £23,500
Median salary % change year-on-year -2.65% +20.21% -
10th Percentile £19,175 £21,500 £19,500
90th Percentile £40,600 £35,000 £31,250
UK excluding London median annual salary £26,250 £31,750 £22,500
% change year-on-year -17.32% +41.11% +1.12%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 171362 183209 211285
% of permanent IT jobs with a recognized job title 95.77% 96.48% 96.46%
Number of salaries quoted 137432 153366 175465
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

PPC Executive
Job Vacancy Trend

Job postings that featured PPC Executive in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for PPC Executive in the UK

PPC Executive
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing PPC Executive.

Salary trend for PPC Executive in the UK

PPC Executive
Salary Histogram

The salary distribution of IT jobs citing PPC Executive over the 6 months to 18 November 2017.

Salary histogram for PPC Executive in the UK

PPC Executive
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing PPC Executive within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 35 £27,500 -2.65% 3
UK excluding London +54 23 £26,250 -17.32% 2
London -10 13 £37,250 +47.52% 1
Midlands - 8 £30,000 - 1
South East +15 7 £22,000 -32.31%
West Midlands - 6 £30,000 -
North of England +11 5 £20,500 -25.45% 1
Yorkshire - 5 £20,500 -
East of England - 3 £31,500 -
East Midlands - 2 £36,000 - 1

PPC Executive Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 18 November 2017, PPC Executive job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring PPC Executive in the job title.

1 35 (100.00%) Pay per click
2 31 (88.57%) Google
3 28 (80.00%) Marketing
4 23 (65.71%) AdWords
5 22 (62.86%) Digital Marketing
5 22 (62.86%) Analytics
6 20 (57.14%) Google Analytics
7 9 (25.71%) Retail
7 9 (25.71%) Microsoft Excel
8 8 (22.86%) Social Media
9 7 (20.00%) SEO
9 7 (20.00%) Games
9 7 (20.00%) Degree
10 6 (17.14%) Advertising
10 6 (17.14%) Numerate Degree
11 5 (14.29%) Stakeholder Management
12 4 (11.43%) Analytics IQ
12 4 (11.43%) Digital Media
12 4 (11.43%) Analytical Skills
13 3 (8.57%) Facebook
13 3 (8.57%) Online Marketing
13 3 (8.57%) Internet Marketing
13 3 (8.57%) Customer Acquisition
13 3 (8.57%) Actionable Insight
13 3 (8.57%) Actionable Recommendations
13 3 (8.57%) Microsoft
13 3 (8.57%) Internet
13 3 (8.57%) Mathematics
13 3 (8.57%) Data Analysis
13 3 (8.57%) Web Analytics

PPC Executive Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.71%) SAS
Applications
1 9 (25.71%) Microsoft Excel
Cloud Services
1 23 (65.71%) AdWords
2 20 (57.14%) Google Analytics
Communications & Networking
1 3 (8.57%) Internet
General
1 28 (80.00%) Marketing
2 9 (25.71%) Retail
3 7 (20.00%) Games
4 6 (17.14%) Advertising
5 2 (5.71%) Finance
5 2 (5.71%) German Language
5 2 (5.71%) Mandarin Language
Libraries, Frameworks & Software Standards
1 1 (2.86%) APPC
Miscellaneous
1 8 (22.86%) Social Media
2 4 (11.43%) Analytical Skills
2 4 (11.43%) Digital Media
3 2 (5.71%) BBC
4 1 (2.86%) Blog
Processes & Methodologies
1 35 (100.00%) Pay per click
2 22 (62.86%) Analytics
2 22 (62.86%) Digital Marketing
3 7 (20.00%) SEO
4 5 (14.29%) Stakeholder Management
5 3 (8.57%) Actionable Insight
5 3 (8.57%) Customer Acquisition
5 3 (8.57%) Data Analysis
5 3 (8.57%) Internet Marketing
5 3 (8.57%) Mathematics
5 3 (8.57%) Online Marketing
5 3 (8.57%) Web Analytics
6 2 (5.71%) Business Intelligence
6 2 (5.71%) CRM
6 2 (5.71%) Digital Analytics
6 2 (5.71%) Direct Marketing
6 2 (5.71%) Machine Learning
6 2 (5.71%) Quantitative Analysis
6 2 (5.71%) Risk Management
6 2 (5.71%) Statistics
Programming Languages
1 2 (5.71%) SQL
Qualifications
1 7 (20.00%) Degree
2 6 (17.14%) Numerate Degree
3 4 (11.43%) Analytics IQ
Quality Assurance & Compliance
1 3 (8.57%) Actionable Recommendations
Vendors
1 31 (88.57%) Google
2 3 (8.57%) Facebook
2 3 (8.57%) Microsoft
3 2 (5.71%) Adthena
3 2 (5.71%) Apple
3 2 (5.71%) DoubleClick
4 1 (2.86%) Marin
4 1 (2.86%) Twitter
4 1 (2.86%) Yahoo!