Digital Strategy Contracts in England

Digital Strategy
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Digital Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Strategy over the 6 months leading up to 20 May 2025, comparing them to the same period in the previous two years.

6 months to
20 May 2025
Same period 2024 Same period 2023
Rank 413 425 528
Rank change year-on-year +12 +103 +36
Contract jobs citing Digital Strategy 58 108 112
As % of all contract jobs advertised in England 0.24% 0.30% 0.23%
As % of the Processes & Methodologies category 0.26% 0.34% 0.26%
Number of daily rates quoted 36 74 83
10th Percentile £206 £287 £122
25th Percentile £262 £424 £340
Median daily rate (50th Percentile) £529 £600 £500
Median % change year-on-year -11.88% +20.00% -9.09%
75th Percentile £638 £688 £650
90th Percentile £759 £950 £705
UK median daily rate £520 £550 £500
% change year-on-year -5.45% +10.00% -9.09%
Number of hourly rates quoted 1 1 3
10th Percentile - - £26.86
25th Percentile £14.66 - £28.04
Median hourly rate £15.33 £23.00 £30.00
Median % change year-on-year -33.37% -23.33% +37.74%
75th Percentile £15.99 - £30.12
90th Percentile - - £30.19
UK median hourly rate £15.33 £23.00 £30.00
% change year-on-year -33.37% -23.33% +37.74%

All Process and Methodology Skills
England

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 22,169 31,438 43,665
As % of all contract IT jobs advertised in England 91.25% 86.37% 90.08%
Number of daily rates quoted 14,471 20,622 30,640
10th Percentile £306 £300 £325
25th Percentile £413 £413 £450
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% +1.85%
75th Percentile £638 £650 £675
90th Percentile £750 £750 £765
UK median daily rate £514 £525 £550
% change year-on-year -2.10% -4.55% +3.77%
Number of hourly rates quoted 963 2,250 1,536
10th Percentile £14.20 £12.92 £10.63
25th Percentile £18.13 £15.96 £16.13
Median hourly rate £28.60 £36.50 £37.15
Median % change year-on-year -21.64% -1.75% +48.60%
75th Percentile £62.50 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK median hourly rate £28.00 £36.05 £36.00
% change year-on-year -22.32% +0.13% +40.19%

Digital Strategy
Job Vacancy Trend in England

Job postings citing Digital Strategy as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Strategy in England

Digital Strategy
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Strategy in England.

Daily rate trend for Digital Strategy in England

Digital Strategy
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Strategy in England over the 6 months to 20 May 2025.

Daily rate histogram for Digital Strategy in England

Digital Strategy
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Digital Strategy in England.

Hourly rate trend for Digital Strategy in England

Digital Strategy
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Strategy within the England region over the 6 months to 20 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +17 23 £494 -5.14% 199
South West +37 11 £210 -67.06% 16
North of England +19 8 £625 - 52
South East +41 7 £375 -28.57% 61
North West +19 6 £700 +5.66% 36
Midlands -1 5 £620 +12.73% 19
West Midlands -6 5 £620 +3.33% 12
East of England +28 3 - - 12
Yorkshire - 2 £613 - 7
Digital Strategy
UK

Digital Strategy
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (13.79%) SAS
2 3 (5.17%) SharePoint
3 2 (3.45%) Microsoft Exchange
4 1 (1.72%) CMS
4 1 (1.72%) Confluence
Applications
1 1 (1.72%) Microsoft Excel
1 1 (1.72%) Microsoft Office
Business Applications
1 1 (1.72%) Magento
1 1 (1.72%) Shopify
Cloud Services
1 7 (12.07%) Adobe Analytics
1 7 (12.07%) Azure
2 5 (8.62%) AWS
3 4 (6.90%) Microsoft 365
4 3 (5.17%) Entra ID
4 3 (5.17%) GCP
4 3 (5.17%) Power Platform
4 3 (5.17%) SaaS
5 2 (3.45%) IaaS
5 2 (3.45%) PaaS
6 1 (1.72%) Azure Synapse Analytics
6 1 (1.72%) BigCommerce
6 1 (1.72%) Cloud Computing
6 1 (1.72%) Collibra
6 1 (1.72%) Mimecast
6 1 (1.72%) OneDrive
6 1 (1.72%) Salesforce Commerce Cloud
6 1 (1.72%) Serverless
6 1 (1.72%) Snowflake
6 1 (1.72%) SuccessFactors
Communications & Networking
1 2 (3.45%) 5G
1 2 (3.45%) Internet
1 2 (3.45%) Network Security
2 1 (1.72%) 2G
2 1 (1.72%) 3G
2 1 (1.72%) 4G
2 1 (1.72%) Firewall
2 1 (1.72%) Intranet
2 1 (1.72%) Radio Access Network
2 1 (1.72%) Unified Communications
2 1 (1.72%) Wireless
Database & Business Intelligence
1 9 (15.52%) Data Warehouse
1 9 (15.52%) Relational Database
2 2 (3.45%) GIS
2 2 (3.45%) Metadata
2 2 (3.45%) MongoDB
2 2 (3.45%) Power BI
2 2 (3.45%) SQL Server Reporting Services
3 1 (1.72%) Apache Hive
3 1 (1.72%) Big Data
3 1 (1.72%) BusinessObjects
3 1 (1.72%) Data Lake
3 1 (1.72%) Electronic Patient Records
3 1 (1.72%) Hadoop
3 1 (1.72%) HBase
3 1 (1.72%) Metadata Repository
3 1 (1.72%) Pentaho
3 1 (1.72%) PostgreSQL
3 1 (1.72%) SQL Server
3 1 (1.72%) SQL Server Integration Services
3 1 (1.72%) Tableau
Development Applications
1 1 (1.72%) ERwin
1 1 (1.72%) Git
General
1 19 (32.76%) Social Skills
2 17 (29.31%) Finance
2 17 (29.31%) Marketing
3 9 (15.52%) Banking
4 8 (13.79%) Public Sector
5 7 (12.07%) Advertising
6 4 (6.90%) Analytical Skills
6 4 (6.90%) Local Government
6 4 (6.90%) Music Industry
7 3 (5.17%) Automotive
7 3 (5.17%) Influencing Skills
7 3 (5.17%) Presentation Skills
8 2 (3.45%) Pharmaceutical
8 2 (3.45%) Police
9 1 (1.72%) Documentation Skills
9 1 (1.72%) Legal
9 1 (1.72%) Manufacturing
9 1 (1.72%) Retail
9 1 (1.72%) Retail Banking
9 1 (1.72%) Telecoms
Job Titles
1 9 (15.52%) Architect
2 8 (13.79%) Data Manager
3 7 (12.07%) Analytics Manager
3 7 (12.07%) Data Analytics Manager
3 7 (12.07%) Insight Manager
3 7 (12.07%) Strategy Manager
4 6 (10.34%) Senior
5 5 (8.62%) Head of Digital
5 5 (8.62%) Lead
5 5 (8.62%) Senior Manager
6 4 (6.90%) Development Manager
6 4 (6.90%) Senior Development Manager
6 4 (6.90%) Solutions Architect
7 3 (5.17%) Account Manager
7 3 (5.17%) Product Manager
8 2 (3.45%) Change Manager
8 2 (3.45%) Data Architect
8 2 (3.45%) Enterprise Architect
8 2 (3.45%) Network Specialist
8 2 (3.45%) Project Coordinator
Libraries, Frameworks & Software Standards
1 2 (3.45%) Next.js
2 1 (1.72%) GraphQL
2 1 (1.72%) HTML
2 1 (1.72%) Kafka
2 1 (1.72%) Node.js
2 1 (1.72%) PyTorch
2 1 (1.72%) TensorFlow
2 1 (1.72%) VML
Miscellaneous
1 4 (6.90%) Management Information System
1 4 (6.90%) NHS
1 4 (6.90%) Social Media
2 2 (3.45%) Data Centre
2 2 (3.45%) Mobile App
2 2 (3.45%) Online Banking
2 2 (3.45%) Self-Motivation
3 1 (1.72%) Analytical Mindset
3 1 (1.72%) Cloud Native
3 1 (1.72%) Data Fabric
3 1 (1.72%) Distributed Architecture
3 1 (1.72%) Enterprise Software
3 1 (1.72%) Enterprise Storage
3 1 (1.72%) FMCG
3 1 (1.72%) Greenfield Project
3 1 (1.72%) IoT
3 1 (1.72%) Low-Code
3 1 (1.72%) Mobile Banking
3 1 (1.72%) Onboarding
3 1 (1.72%) Public Cloud
Operating Systems
1 2 (3.45%) Windows
2 1 (1.72%) Mac OS
2 1 (1.72%) Unix
2 1 (1.72%) Windows 10
Processes & Methodologies
1 23 (39.66%) Analytics
2 15 (25.86%) Roadmaps
3 11 (18.97%) Agile
4 10 (17.24%) Digital Marketing
4 10 (17.24%) Migration
4 10 (17.24%) Project Management
5 9 (15.52%) Critical Thinking
5 9 (15.52%) Visualisation
6 8 (13.79%) Business Transformation
6 8 (13.79%) Data Visualisation
6 8 (13.79%) ETL
7 7 (12.07%) Business Strategy
7 7 (12.07%) Continuous Improvement
7 7 (12.07%) Data Extraction
7 7 (12.07%) Digital Banking
7 7 (12.07%) Storytelling
7 7 (12.07%) Strategic Roadmap
7 7 (12.07%) Web Analytics
8 6 (10.34%) Risk Management
8 6 (10.34%) SEO
Programming Languages
1 10 (17.24%) SQL
2 8 (13.79%) R
3 1 (1.72%) PowerShell
3 1 (1.72%) Python
3 1 (1.72%) Shell Script
3 1 (1.72%) T-SQL
Qualifications
1 6 (10.34%) Degree
2 2 (3.45%) Azure Certification
2 2 (3.45%) Computer Science Degree
2 2 (3.45%) TOGAF Certification
3 1 (1.72%) CISSP
3 1 (1.72%) MCP
3 1 (1.72%) Microsoft Certification
3 1 (1.72%) PMI Certification
3 1 (1.72%) PMP
3 1 (1.72%) SAFe Agilist
Quality Assurance & Compliance
1 6 (10.34%) GDPR
2 3 (5.17%) Data Quality
3 2 (3.45%) ISO/IEC 27001
3 2 (3.45%) PMO
4 1 (1.72%) SLA
System Software
1 4 (6.90%) Active Directory
Systems Management
1 1 (1.72%) Microsoft Intune
1 1 (1.72%) SCCM
Vendors
1 13 (22.41%) Adobe
2 7 (12.07%) Teradata
3 5 (8.62%) Microsoft
4 4 (6.90%) TikTok
5 3 (5.17%) SAP
6 2 (3.45%) Databricks
6 2 (3.45%) ESRI
7 1 (1.72%) Alteryx
7 1 (1.72%) Apple
7 1 (1.72%) Informatica
7 1 (1.72%) Oracle
7 1 (1.72%) Remedy
7 1 (1.72%) Salesforce
7 1 (1.72%) Sitecore