Marketing Jobs in Scotland

Marketing
UK > Scotland

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 27 May 2025, comparing them to the same period in the previous two years.

6 months to
27 May 2025
Same period 2024 Same period 2023
Rank 101 12 63
Rank change year-on-year -89 +51 +10
Permanent jobs citing Marketing 68 1,534 198
As % of all permanent jobs advertised in Scotland 2.28% 22.57% 4.39%
As % of the General category 3.35% 31.65% 5.84%
Number of salaries quoted 13 63 80
10th Percentile £35,000 £26,400 £32,500
25th Percentile £41,250 £30,250 £36,121
Median annual salary (50th Percentile) £50,000 £42,500 £42,500
Median % change year-on-year +17.65% - -5.56%
75th Percentile £51,250 £52,500 £66,250
90th Percentile £67,500 £70,122 £77,500
UK median annual salary £52,500 £45,000 £55,000
% change year-on-year +16.67% -18.18% -

All General Skills
Scotland

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Scotland.

Permanent vacancies with a requirement for common skills 2,032 4,847 3,388
As % of all permanent jobs advertised in Scotland 67.98% 71.31% 75.07%
Number of salaries quoted 905 1,536 1,608
10th Percentile £25,047 £27,500 £32,850
25th Percentile £32,851 £38,500 £41,250
Median annual salary (50th Percentile) £47,683 £50,000 £57,500
Median % change year-on-year -4.63% -13.04% +4.55%
75th Percentile £61,250 £65,088 £75,000
90th Percentile £82,500 £81,250 £85,000
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

3-month moving average salary quoted in jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

Salary distribution for jobs citing Marketing in Scotland over the 6 months to 27 May 2025.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 27 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Glasgow -23 30 £50,000 - 216
Edinburgh -1 26 £35,750 -9.49% 233
Shetland Islands - 3 - -
Stirling - 2 £42,500 -
Dundee +6 1 £50,000 - 2
North Lanarkshire -2 1 - - 2
Renfrewshire -19 1 - - 21
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.29%) CMS
2 5 (7.35%) Apache Spark
3 4 (5.88%) Umbraco
4 3 (4.41%) Drupal
5 2 (2.94%) Apache Solr
5 2 (2.94%) Camunda
5 2 (2.94%) Oracle Workflow
5 2 (2.94%) Sitecore CMS
6 1 (1.47%) Apache
6 1 (1.47%) Apache Airflow
6 1 (1.47%) Cloud Foundry
Applications
1 5 (7.35%) Microsoft Office
2 3 (4.41%) Adobe Premiere
2 3 (4.41%) Photoshop
3 1 (1.47%) Microsoft Excel
Cloud Services
1 12 (17.65%) AWS
2 10 (14.71%) Azure
3 5 (7.35%) SaaS
4 4 (5.88%) GCP
4 4 (5.88%) Google Analytics
5 3 (4.41%) Amazon EC2
5 3 (4.41%) AWS Lambda
5 3 (4.41%) Azure Monitor
5 3 (4.41%) GitHub
5 3 (4.41%) Power Platform
5 3 (4.41%) Serverless
6 2 (2.94%) Amazon EKS
6 2 (2.94%) Amazon S3
6 2 (2.94%) Amazon SageMaker
6 2 (2.94%) dbt
6 2 (2.94%) npm
6 2 (2.94%) Yarn
7 1 (1.47%) Adobe Analytics
7 1 (1.47%) AWS CloudFormation
7 1 (1.47%) SuccessFactors
Communications & Networking
1 4 (5.88%) Internet
2 1 (1.47%) Bluetooth
2 1 (1.47%) Ethernet
2 1 (1.47%) LoRaWAN
2 1 (1.47%) Modbus
2 1 (1.47%) MQTT
Database & Business Intelligence
1 4 (5.88%) Big Data
1 4 (5.88%) Hadoop
2 3 (4.41%) NoSQL
2 3 (4.41%) Power BI
2 3 (4.41%) Tableau
3 2 (2.94%) Data Warehouse
3 2 (2.94%) Elasticsearch
3 2 (2.94%) Looker
3 2 (2.94%) Oracle Database
4 1 (1.47%) Amazon Aurora
4 1 (1.47%) Apache Hive
4 1 (1.47%) DynamoDB
4 1 (1.47%) Flink
4 1 (1.47%) HBase
4 1 (1.47%) InterSystems Cache
4 1 (1.47%) RDBMS
4 1 (1.47%) Relational Database
Development Applications
1 4 (5.88%) webpack
2 2 (2.94%) Cypress.io
2 2 (2.94%) Git
2 2 (2.94%) Jenkins
2 2 (2.94%) JUnit
2 2 (2.94%) MSBuild
2 2 (2.94%) Visual Studio
2 2 (2.94%) Vite
3 1 (1.47%) GitLab
3 1 (1.47%) Gradle
3 1 (1.47%) Maven
General
1 42 (61.76%) Finance
2 26 (38.24%) Inclusion and Diversity
3 24 (35.29%) Social Skills
4 21 (30.88%) Law
5 13 (19.12%) Analytical Skills
6 10 (14.71%) Legal
7 8 (11.76%) Banking
8 5 (7.35%) Public Sector
9 4 (5.88%) Electronics
9 4 (5.88%) Manufacturing
9 4 (5.88%) Telecoms
10 3 (4.41%) Advertising
10 3 (4.41%) Organisational Skills
10 3 (4.41%) Retail
11 2 (2.94%) Agriculture
11 2 (2.94%) Brand Awareness
11 2 (2.94%) Retail Banking
12 1 (1.47%) Investment Banking
12 1 (1.47%) Presentation Skills
Job Titles
1 19 (27.94%) Software Engineer
2 15 (22.06%) Lead
3 9 (13.24%) Java Engineer
3 9 (13.24%) Java Software Engineer
3 9 (13.24%) Senior
4 7 (10.29%) Full-Stack Engineer
4 7 (10.29%) Full-Stack Software Engineer
5 5 (7.35%) Analyst
5 5 (7.35%) Lead Software Engineer
6 4 (5.88%) Developer
6 4 (5.88%) Digital Executive
6 4 (5.88%) Digital Transformation
6 4 (5.88%) Junior
6 4 (5.88%) Product Owner
7 3 (4.41%) Digital Marketing Manager
7 3 (4.41%) Full-Stack Developer
7 3 (4.41%) Junior Analyst
7 3 (4.41%) Marketing Manager
7 3 (4.41%) Product Manager
7 3 (4.41%) Python Software Engineer
Libraries, Frameworks & Software Standards
1 10 (14.71%) Spring
2 8 (11.76%) React
3 5 (7.35%) CSS
3 5 (7.35%) Kafka
3 5 (7.35%) REST
3 5 (7.35%) Spring Boot
4 4 (5.88%) AngularJS
4 4 (5.88%) HTML
5 3 (4.41%) .NET
5 3 (4.41%) RESTful
5 3 (4.41%) Vue
6 2 (2.94%) ASP.NET
6 2 (2.94%) JDBC
6 2 (2.94%) Jest
6 2 (2.94%) OpenAPI
6 2 (2.94%) PySpark
6 2 (2.94%) Sass
6 2 (2.94%) Swagger
6 2 (2.94%) Web Services
6 2 (2.94%) WSDL
Miscellaneous
1 10 (14.71%) Cloud Native
2 8 (11.76%) Algorithms
3 6 (8.82%) Mobile App
4 5 (7.35%) Product Ownership
5 4 (5.88%) Onboarding
5 4 (5.88%) Social Media
6 3 (4.41%) Blog
6 3 (4.41%) Driving Licence
7 2 (2.94%) Analytical Mindset
7 2 (2.94%) Credit Risk
7 2 (2.94%) Distributed Computing
7 2 (2.94%) Distributed Systems
7 2 (2.94%) Enterprise Software
7 2 (2.94%) FMCG
7 2 (2.94%) IoT
7 2 (2.94%) Mobile Banking
8 1 (1.47%) Legacy Systems
8 1 (1.47%) Private Cloud
8 1 (1.47%) Public Cloud
8 1 (1.47%) Reference Data
Operating Systems
1 1 (1.47%) Linux
1 1 (1.47%) Red Hat Enterprise Linux
1 1 (1.47%) Ubuntu
1 1 (1.47%) Unix
1 1 (1.47%) Windows
Processes & Methodologies
1 32 (47.06%) Agile
2 22 (32.35%) Software Engineering
3 20 (29.41%) SDLC
4 19 (27.94%) Artificial Intelligence
5 18 (26.47%) CI/CD
5 18 (26.47%) Operational Stability
6 17 (25.00%) Digital Marketing
6 17 (25.00%) Problem-Solving
7 16 (23.53%) Machine Learning
8 14 (20.59%) Analytics
9 13 (19.12%) SEO
10 12 (17.65%) Decision-Making
11 11 (16.18%) Community of Practice
11 11 (16.18%) Creative Thinking
11 11 (16.18%) Visualisation
12 10 (14.71%) Continuous Improvement
12 10 (14.71%) Customer Experience
12 10 (14.71%) Full-Stack Development
13 9 (13.24%) Business Development
14 7 (10.29%) Business Intelligence
Programming Languages
1 16 (23.53%) Python
2 15 (22.06%) Java
3 13 (19.12%) SQL
4 7 (10.29%) JavaScript
5 5 (7.35%) TypeScript
6 4 (5.88%) C#
7 2 (2.94%) PL/SQL
8 1 (1.47%) Bash
8 1 (1.47%) C
8 1 (1.47%) C++
8 1 (1.47%) PowerShell
8 1 (1.47%) T-SQL
Qualifications
1 12 (17.65%) Degree
2 2 (2.94%) Azure Certification
2 2 (2.94%) Computer Science Degree
2 2 (2.94%) Master's Degree
3 1 (1.47%) AWS Certification
3 1 (1.47%) ITIL Certification
3 1 (1.47%) PhD
Quality Assurance & Compliance
1 4 (5.88%) Accessibility
2 2 (2.94%) Data Quality
3 1 (1.47%) JTAG
3 1 (1.47%) QA
3 1 (1.47%) WCAG
System Software
1 4 (5.88%) Docker
2 1 (1.47%) Embedded Firmware
2 1 (1.47%) Firmware
2 1 (1.47%) HDFS
Systems Management
1 9 (13.24%) Kubernetes
2 6 (8.82%) Terraform
3 3 (4.41%) Grafana
4 2 (2.94%) Prometheus
5 1 (1.47%) Ansible
5 1 (1.47%) Netcool
5 1 (1.47%) Netcool/OMNIbus
5 1 (1.47%) Progress Chef
5 1 (1.47%) Puppet
5 1 (1.47%) Tivoli
Vendors
1 8 (11.76%) Google
2 6 (8.82%) Microsoft
2 6 (8.82%) Oracle
3 5 (7.35%) Salesforce
3 5 (7.35%) SAP
4 4 (5.88%) Splunk
5 3 (4.41%) Adobe
5 3 (4.41%) Dynatrace
6 2 (2.94%) HubSpot
6 2 (2.94%) Optimizely
6 2 (2.94%) Sitecore
7 1 (1.47%) Cloudera
7 1 (1.47%) Databricks
7 1 (1.47%) IBM
7 1 (1.47%) Maxymiser
7 1 (1.47%) Medallia
7 1 (1.47%) NVIDIA
7 1 (1.47%) Red Hat
7 1 (1.47%) ServiceNow