Marketing Jobs in Scotland

Marketing
UK > Scotland

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 89 12 70
Rank change year-on-year -77 +58 -4
Permanent jobs citing Marketing 82 1,506 171
As % of all permanent jobs advertised in Scotland 2.70% 22.06% 3.88%
As % of the General category 3.94% 31.17% 5.19%
Number of salaries quoted 13 64 79
10th Percentile £35,000 £26,475 £32,500
25th Percentile £41,250 £31,000 £35,991
Median annual salary (50th Percentile) £50,000 £42,500 £42,500
Median % change year-on-year +17.65% - -5.56%
75th Percentile £51,250 £52,500 £66,250
90th Percentile £67,500 £69,481 £77,500
UK median annual salary £52,500 £45,000 £55,000
% change year-on-year +16.67% -18.18% -

All General Skills
Scotland

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Scotland.

Permanent vacancies with a requirement for common skills 2,082 4,831 3,294
As % of all permanent jobs advertised in Scotland 68.64% 70.77% 74.81%
Number of salaries quoted 916 1,564 1,582
10th Percentile £25,087 £27,500 £32,500
25th Percentile £32,851 £38,500 £41,250
Median annual salary (50th Percentile) £47,683 £50,000 £57,500
Median % change year-on-year -4.63% -13.04% +4.55%
75th Percentile £61,250 £65,000 £75,000
90th Percentile £82,625 £81,250 £85,000
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Salary Trend in Scotland

3-month moving average salary quoted in jobs citing Marketing in Scotland.

Salary trend for Marketing in Scotland

Marketing
Salary Histogram in Scotland

Salary distribution for jobs citing Marketing in Scotland over the 6 months to 31 May 2025.

Salary histogram for Marketing in Scotland

Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Glasgow -20 47 £50,000 - 30
Edinburgh +11 26 £35,750 -9.49% 34
Shetland Islands - 3 - -
Stirling - 2 £42,500 -
Dundee +4 1 £50,000 -
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.76%) Apache Spark
2 7 (8.54%) CMS
3 4 (4.88%) Camunda
3 4 (4.88%) Oracle Workflow
3 4 (4.88%) Umbraco
4 3 (3.66%) Drupal
5 2 (2.44%) Apache
5 2 (2.44%) Apache Airflow
5 2 (2.44%) Apache Solr
5 2 (2.44%) Cloud Foundry
5 2 (2.44%) Sitecore CMS
Applications
1 5 (6.10%) Microsoft Office
2 3 (3.66%) Adobe Premiere
2 3 (3.66%) Photoshop
3 1 (1.22%) Microsoft Excel
Cloud Services
1 19 (23.17%) AWS
2 14 (17.07%) Azure
3 6 (7.32%) GCP
4 5 (6.10%) SaaS
5 4 (4.88%) Azure Monitor
5 4 (4.88%) GitHub
5 4 (4.88%) Google Analytics
6 3 (3.66%) Amazon EC2
6 3 (3.66%) Amazon EKS
6 3 (3.66%) AWS Lambda
6 3 (3.66%) npm
6 3 (3.66%) Power Platform
6 3 (3.66%) Serverless
6 3 (3.66%) Yarn
7 2 (2.44%) Amazon S3
7 2 (2.44%) Amazon SageMaker
7 2 (2.44%) Azure AKS
7 2 (2.44%) Dagster
7 2 (2.44%) dbt
7 2 (2.44%) Microsoft 365
Communications & Networking
1 1 (1.22%) Bluetooth
1 1 (1.22%) Ethernet
1 1 (1.22%) LoRaWAN
1 1 (1.22%) Modbus
1 1 (1.22%) MQTT
Database & Business Intelligence
1 8 (9.76%) Big Data
2 6 (7.32%) Hadoop
3 4 (4.88%) Elasticsearch
3 4 (4.88%) NoSQL
3 4 (4.88%) Oracle Database
4 3 (3.66%) Power BI
4 3 (3.66%) Tableau
5 2 (2.44%) Apache Hive
5 2 (2.44%) Data Warehouse
5 2 (2.44%) HBase
5 2 (2.44%) InterSystems Cache
5 2 (2.44%) Looker
5 2 (2.44%) RDBMS
5 2 (2.44%) Relational Database
6 1 (1.22%) Amazon Aurora
6 1 (1.22%) DynamoDB
6 1 (1.22%) Flink
Development Applications
1 5 (6.10%) webpack
2 4 (4.88%) JUnit
3 3 (3.66%) Cypress.io
3 3 (3.66%) Git
3 3 (3.66%) Jenkins
3 3 (3.66%) Vite
4 2 (2.44%) Gradle
4 2 (2.44%) Maven
4 2 (2.44%) MSBuild
4 2 (2.44%) Visual Studio
5 1 (1.22%) GitLab
General
1 56 (68.29%) Finance
2 44 (53.66%) Inclusion and Diversity
3 39 (47.56%) Law
4 26 (31.71%) Social Skills
5 16 (19.51%) Analytical Skills
6 9 (10.98%) Banking
7 7 (8.54%) Legal
8 5 (6.10%) Public Sector
9 4 (4.88%) Electronics
9 4 (4.88%) Manufacturing
9 4 (4.88%) Telecoms
10 3 (3.66%) Advertising
10 3 (3.66%) Organisational Skills
10 3 (3.66%) Retail
11 2 (2.44%) Agriculture
11 2 (2.44%) Brand Awareness
11 2 (2.44%) Investment Banking
11 2 (2.44%) Retail Banking
12 1 (1.22%) Presentation Skills
Job Titles
1 35 (42.68%) Software Engineer
2 20 (24.39%) Lead
3 19 (23.17%) Java Engineer
3 19 (23.17%) Java Software Engineer
4 14 (17.07%) Full-Stack Engineer
4 14 (17.07%) Full-Stack Software Engineer
5 9 (10.98%) Lead Software Engineer
5 9 (10.98%) Senior
6 7 (8.54%) Python Engineer
6 7 (8.54%) Python Software Engineer
7 6 (7.32%) Lead Java Engineer
8 5 (6.10%) Analyst
8 5 (6.10%) Developer
9 4 (4.88%) Digital Executive
9 4 (4.88%) Digital Transformation
9 4 (4.88%) Full-Stack Developer
9 4 (4.88%) Junior
10 3 (3.66%) Data Engineer
10 3 (3.66%) Digital Development Manager
10 3 (3.66%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 20 (24.39%) Spring
2 14 (17.07%) React
3 10 (12.20%) Kafka
3 10 (12.20%) REST
3 10 (12.20%) Spring Boot
4 8 (9.76%) AngularJS
5 6 (7.32%) CSS
5 6 (7.32%) RESTful
6 5 (6.10%) HTML
7 4 (4.88%) .NET
7 4 (4.88%) JDBC
7 4 (4.88%) OpenAPI
7 4 (4.88%) PySpark
7 4 (4.88%) Swagger
7 4 (4.88%) Vue
7 4 (4.88%) Web Services
7 4 (4.88%) WSDL
8 3 (3.66%) Jest
9 2 (2.44%) Next.js
9 2 (2.44%) Sass
Miscellaneous
1 17 (20.73%) Cloud Native
2 14 (17.07%) Algorithms
3 6 (7.32%) Mobile App
4 5 (6.10%) Onboarding
5 4 (4.88%) Social Media
6 3 (3.66%) Blog
6 3 (3.66%) Credit Risk
6 3 (3.66%) Driving Licence
6 3 (3.66%) Enterprise Software
7 2 (2.44%) Analytical Mindset
7 2 (2.44%) Derivative
7 2 (2.44%) Distributed Computing
7 2 (2.44%) Distributed Systems
7 2 (2.44%) Fixed Income
7 2 (2.44%) FMCG
7 2 (2.44%) IoT
7 2 (2.44%) Legacy Systems
7 2 (2.44%) Mobile Banking
7 2 (2.44%) Private Cloud
7 2 (2.44%) Reference Data
Operating Systems
1 2 (2.44%) Linux
1 2 (2.44%) Red Hat Enterprise Linux
1 2 (2.44%) Ubuntu
1 2 (2.44%) Unix
1 2 (2.44%) Windows
Processes & Methodologies
1 44 (53.66%) Agile
2 39 (47.56%) Software Engineering
3 35 (42.68%) SDLC
4 34 (41.46%) Operational Stability
5 31 (37.80%) CI/CD
6 28 (34.15%) Artificial Intelligence
7 25 (30.49%) Machine Learning
8 22 (26.83%) Problem-Solving
9 21 (25.61%) Community of Practice
10 17 (20.73%) Decision-Making
10 17 (20.73%) Digital Marketing
10 17 (20.73%) Full-Stack Development
10 17 (20.73%) Visualisation
11 16 (19.51%) Analytics
12 15 (18.29%) Continuous Improvement
13 13 (15.85%) SEO
14 11 (13.41%) Creative Thinking
15 10 (12.20%) Continuous Delivery
15 10 (12.20%) Customer Experience
16 9 (10.98%) Business Development
Programming Languages
1 29 (35.37%) Java
2 24 (29.27%) Python
3 22 (26.83%) SQL
4 9 (10.98%) JavaScript
5 7 (8.54%) TypeScript
6 4 (4.88%) C#
7 3 (3.66%) PL/SQL
8 2 (2.44%) PowerShell
8 2 (2.44%) T-SQL
9 1 (1.22%) Bash
9 1 (1.22%) C
9 1 (1.22%) C++
Qualifications
1 12 (14.63%) Degree
2 4 (4.88%) Azure Certification
3 2 (2.44%) Computer Science Degree
3 2 (2.44%) Master's Degree
4 1 (1.22%) AWS Certification
4 1 (1.22%) ITIL Certification
4 1 (1.22%) PhD
Quality Assurance & Compliance
1 4 (4.88%) Accessibility
2 3 (3.66%) Data Quality
3 1 (1.22%) JTAG
3 1 (1.22%) QA
3 1 (1.22%) WCAG
System Software
1 7 (8.54%) Docker
2 2 (2.44%) HDFS
3 1 (1.22%) Embedded Firmware
3 1 (1.22%) Firmware
Systems Management
1 16 (19.51%) Kubernetes
2 10 (12.20%) Terraform
3 5 (6.10%) Grafana
4 3 (3.66%) Prometheus
5 2 (2.44%) Netcool
5 2 (2.44%) Netcool/OMNIbus
5 2 (2.44%) Tivoli
6 1 (1.22%) Ansible
6 1 (1.22%) Progress Chef
6 1 (1.22%) Puppet
Vendors
1 12 (14.63%) Oracle
2 8 (9.76%) Google
2 8 (9.76%) Splunk
3 7 (8.54%) Microsoft
4 6 (7.32%) Dynatrace
5 5 (6.10%) Salesforce
5 5 (6.10%) SAP
6 3 (3.66%) Adobe
7 2 (2.44%) Cloudera
7 2 (2.44%) Databricks
7 2 (2.44%) HubSpot
7 2 (2.44%) IBM
7 2 (2.44%) Optimizely
7 2 (2.44%) Red Hat
7 2 (2.44%) ServiceNow
7 2 (2.44%) Sitecore
8 1 (1.22%) Maxymiser
8 1 (1.22%) Medallia
8 1 (1.22%) NVIDIA