B2B Sales Job Trends in the South East

Business-to-Business (B2B) Sales
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring B2B Sales skills. It covers permanent job vacancies from the 6 months leading up to 16 September 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2026
Same period 2025 Same period 2024
Rank 191 235 318
Rank change year-on-year +44 +83 -28
Permanent jobs citing B2B Sales 157 51 19
As % of all permanent jobs in the South East 0.85% 0.57% 0.15%
As % of the Processes & Methodologies category 1.19% 0.65% 0.18%
Number of salaries quoted 146 35 16
10th Percentile £28,000 £24,000 £46,250
25th Percentile £30,000 £28,000 £52,625
Median annual salary (50th Percentile) £45,000 £35,000 £59,500
Median % change year-on-year +28.57% -41.18% +60.81%
75th Percentile £52,500 £38,750 £65,000
90th Percentile £65,000 £121,000 £122,500
England median annual salary £40,000 £42,500 £57,500
% change year-on-year -5.88% -26.09% +55.41%

All Process & Methodology Skills
South East

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 13,160 7,905 10,436
As % of all permanent jobs advertised in the South East 71.65% 88.09% 80.89%
Number of salaries quoted 9,412 4,223 5,876
10th Percentile £30,000 £27,000 £31,250
25th Percentile £40,000 £33,750 £41,000
Median annual salary (50th Percentile) £55,000 £50,000 £55,000
Median % change year-on-year +10.00% -9.09% -
75th Percentile £70,000 £67,500 £68,750
90th Percentile £90,000 £82,500 £82,500
England median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -7.26%

B2B Sales
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing B2B Sales relative to all permanent IT jobs advertised in the South East.

B2B Sales job vacancy trend in the South East

B2B Sales
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing B2B Sales.

Salary distribution trend for jobs in the South East citing B2B Sales

B2B Sales
Salary Histogram in the South East

Salary distribution for jobs citing B2B Sales in the South East over the 6 months to 16 September 2026.

Salary histogram for B2B Sales in the South East

B2B Sales
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the South East region over the 6 months to 16 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +58 86 £45,000 +28.57% 43
Berkshire +66 63 £46,250 +32.14% 18
Hampshire -14 32 £31,000 +6.90% 22
West Sussex - 15 £40,500 - 8
Kent -9 14 £45,000 +28.57% 8
Oxfordshire -24 14 £28,000 +16.67% 18
Buckinghamshire +5 9 £32,750 -12.67% 8
Sussex -9 5 £45,000 +73.08% 4
Surrey -38 3 £45,000 +20.00% 13
East Sussex -13 1 £45,000 - 2
B2B Sales
England

B2B Sales
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 12 (7.64%) Microsoft Office
2 4 (2.55%) Microsoft Excel
3 1 (0.64%) Spreadsheet
Business Applications
1 1 (0.64%) Dynamics CRM
1 1 (0.64%) SAP Business One
Cloud Services
1 10 (6.37%) SaaS
2 2 (1.27%) Intacct
3 1 (0.64%) AWS
3 1 (0.64%) Azure
3 1 (0.64%) Dynamics 365
3 1 (0.64%) Microsoft 365
Communications & Networking
1 9 (5.73%) Broadband
2 5 (3.18%) Unified Communications
2 5 (3.18%) VoIP
3 2 (1.27%) LAN
3 2 (1.27%) Wireless
3 2 (1.27%) WLAN
General
1 48 (30.57%) Social Skills
2 27 (17.20%) Marketing
3 19 (12.10%) Telecoms
4 16 (10.19%) Electronics
5 15 (9.55%) Finance
6 13 (8.28%) Advertising
7 10 (6.37%) Retail
8 9 (5.73%) Manufacturing
8 9 (5.73%) Presentation Skills
9 7 (4.46%) Law
10 5 (3.18%) Public Sector
11 4 (2.55%) Inclusion and Diversity
12 2 (1.27%) Analytical Skills
12 2 (1.27%) Automotive
12 2 (1.27%) Organisational Skills
13 1 (0.64%) Aerospace
13 1 (0.64%) German Language
13 1 (0.64%) Legal
13 1 (0.64%) Local Government
13 1 (0.64%) Publishing
Job Titles
1 53 (33.76%) Business Development Manager
1 53 (33.76%) Business Manager
1 53 (33.76%) Development Manager
2 50 (31.85%) Sales Executive
3 18 (11.46%) Sales Manager
4 14 (8.92%) Lead
4 14 (8.92%) Sales Business Development Manager
5 13 (8.28%) Sales Representative
6 10 (6.37%) Internal Sales Executive
7 9 (5.73%) Senior
8 8 (5.10%) Telesales Executive
9 7 (4.46%) Business Development Executive
10 6 (3.82%) B2B Sales Executive
11 4 (2.55%) Account Manager
11 4 (2.55%) Head of Sales
11 4 (2.55%) Senior Business Development Manager
11 4 (2.55%) Senior Business Manager
11 4 (2.55%) Senior Development Manager
11 4 (2.55%) Senior Manager
11 4 (2.55%) Senior Sales Executive
Miscellaneous
1 30 (19.11%) Self-Motivation
2 10 (6.37%) Driving Licence
3 8 (5.10%) Web Conferencing
4 6 (3.82%) iPad
4 6 (3.82%) iPhone
5 5 (3.18%) Enterprise Software
5 5 (3.18%) Microsoft Licensing
6 3 (1.91%) Onboarding
7 2 (1.27%) Handset
7 2 (1.27%) Smartphone
8 1 (0.64%) Life Science
8 1 (0.64%) Management Information System
Operating Systems
1 2 (1.27%) Android
1 2 (1.27%) Apple iOS
Processes & Methodologies
1 157 (100.00%) B2B
2 106 (67.52%) Business Development
3 63 (40.13%) CRM
3 63 (40.13%) Decision-Making
4 30 (19.11%) Telesales
5 25 (15.92%) Lead Generation
6 20 (12.74%) Commercial Awareness
7 19 (12.10%) ITSM
7 19 (12.10%) Service Management
8 16 (10.19%) Customer Service
9 15 (9.55%) Customer Requirements
10 13 (8.28%) ITIL
10 13 (8.28%) SIAM
11 12 (7.64%) Collaborative Working
11 12 (7.64%) Value Proposition
12 9 (5.73%) Coaching
12 9 (5.73%) Cybersecurity
13 7 (4.46%) Customer Experience
14 6 (3.82%) Business Strategy
14 6 (3.82%) Customer Retention
Qualifications
1 20 (12.74%) Degree
Quality Assurance & Compliance
1 1 (0.64%) QA
Vendors
1 19 (12.10%) Microsoft
2 8 (5.10%) ServiceNow
3 7 (4.46%) Salesforce
4 4 (2.55%) Sage
5 2 (1.27%) Epicor
5 2 (1.27%) HubSpot
5 2 (1.27%) Infor
5 2 (1.27%) Xerox
6 1 (0.64%) Barracuda Networks
6 1 (0.64%) Cisco
6 1 (0.64%) SAP
6 1 (0.64%) Siemens
6 1 (0.64%) Webroot