Content Strategy Jobs in the UK excluding London

Content Strategy
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Content Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Content Strategy over the 6 months leading up to 20 May 2025, comparing them to the same period in the previous two years.

6 months to
20 May 2025
Same period 2024 Same period 2023
Rank 573 679 741
Rank change year-on-year +106 +62 +77
Permanent jobs citing Content Strategy 18 78 14
As % of all permanent jobs advertised in the UK excluding London 0.045% 0.11% 0.024%
As % of the Processes & Methodologies category 0.049% 0.13% 0.025%
Number of salaries quoted 9 76 5
10th Percentile £30,000 £31,150 £35,133
25th Percentile £31,250 £32,688 £35,333
Median annual salary (50th Percentile) £42,500 £50,000 £47,710
Median % change year-on-year -15.00% +4.80% -4.69%
75th Percentile £70,834 £60,741 £49,239
90th Percentile - - £68,446
UK median annual salary £45,006 £47,500 £47,710
% change year-on-year -5.25% -0.44% -20.04%

All Process and Methodology Skills
UK excluding London

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 37,036 59,839 56,549
As % of all permanent jobs advertised in the UK excluding London 92.94% 83.54% 95.59%
Number of salaries quoted 18,067 41,285 29,232
10th Percentile £26,750 £27,250 £30,500
25th Percentile £37,500 £36,250 £40,000
Median annual salary (50th Percentile) £51,645 £50,000 £55,000
Median % change year-on-year +3.29% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £78,750 £77,500 £82,500
UK median annual salary £57,500 £55,000 £61,180
% change year-on-year +4.55% -10.10% +1.97%

Content Strategy
Job Vacancy Trend in the UK excluding London

Job postings citing Content Strategy as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Content Strategy in the UK excluding London

Content Strategy
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Content Strategy in the UK excluding London.

Salary trend for Content Strategy in the UK excluding London

Content Strategy
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Content Strategy in the UK excluding London over the 6 months to 20 May 2025.

Salary histogram for Content Strategy in the UK excluding London

Content Strategy
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the UK excluding London region over the 6 months to 20 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South West +107 6 £69,018 +45.30% 6
South East +81 5 £30,000 -14.29% 46
North of England +4 4 £42,500 -26.68% 46
North West -34 4 £42,500 -15.00% 32
East of England +38 2 - - 6
Wales - 1 £32,500 - 4
Content Strategy
UK

Content Strategy
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (22.22%) CMS
Applications
1 4 (22.22%) Microsoft Excel
2 2 (11.11%) Adobe Premiere
2 2 (11.11%) Final Cut Pro
2 2 (11.11%) Microsoft Office
2 2 (11.11%) Microsoft PowerPoint
Business Applications
1 2 (11.11%) Shopify
Cloud Services
1 4 (22.22%) Adobe Analytics
1 4 (22.22%) Google Analytics
2 1 (5.56%) Contentsquare
Database & Business Intelligence
1 1 (5.56%) Metadata
General
1 12 (66.67%) Social Skills
2 9 (50.00%) Marketing
3 6 (33.33%) Analytical Skills
3 6 (33.33%) Finance
4 4 (22.22%) Advertising
4 4 (22.22%) Banking
5 3 (16.67%) Organisational Skills
6 2 (11.11%) Automotive
6 2 (11.11%) Brand Awareness
6 2 (11.11%) Publishing
7 1 (5.56%) Digital Health
7 1 (5.56%) Retail
7 1 (5.56%) Tech for Good
Job Titles
1 3 (16.67%) E-Commerce Executive
1 3 (16.67%) Senior
1 3 (16.67%) Senior Manager
2 2 (11.11%) Associate Director
2 2 (11.11%) Content Manager
2 2 (11.11%) Developer
2 2 (11.11%) E-Commerce Specialist
2 2 (11.11%) IT Manager
2 2 (11.11%) Marketing Manager
2 2 (11.11%) Product Owner
3 1 (5.56%) B2B Sales Executive
3 1 (5.56%) Sales Executive
3 1 (5.56%) Senior Content Manager
3 1 (5.56%) SEO Executive
3 1 (5.56%) Web Content Manager
3 1 (5.56%) Web Manager
Miscellaneous
1 5 (27.78%) Social Media
2 2 (11.11%) Marketing Technology
2 2 (11.11%) Product Ownership
2 2 (11.11%) Video Editing
3 1 (5.56%) Algorithms
3 1 (5.56%) Blog
3 1 (5.56%) e-Learning
3 1 (5.56%) Mobile App
3 1 (5.56%) Self-Motivation
Processes & Methodologies
1 12 (66.67%) Analytics
1 12 (66.67%) SEO
2 6 (33.33%) E-Commerce
2 6 (33.33%) Storytelling
3 5 (27.78%) Digital Marketing
4 4 (22.22%) A/B Testing
4 4 (22.22%) Customer Experience
4 4 (22.22%) Digital Customer Experience
4 4 (22.22%) People Management
4 4 (22.22%) Problem-Solving
4 4 (22.22%) Project Delivery
4 4 (22.22%) Stakeholder Engagement
4 4 (22.22%) Stakeholder Management
5 3 (16.67%) B2C
5 3 (16.67%) Collaborative Working
5 3 (16.67%) Marketing Strategy
5 3 (16.67%) Mentoring
6 2 (11.11%) Continuous Improvement
6 2 (11.11%) Customer Insight
6 2 (11.11%) User Experience
Qualifications
1 3 (16.67%) Degree
Quality Assurance & Compliance
1 5 (27.78%) Accessibility
2 1 (5.56%) WCAG
Vendors
1 6 (33.33%) Adobe
2 5 (27.78%) Google
2 5 (27.78%) Instagram
3 4 (22.22%) Microsoft
4 3 (16.67%) Facebook
5 2 (11.11%) YouTube