Social Media Contract Job Trends in London

Social Media
England > London

The table below looks at the prevalence of the term Social Media in contract job vacancies in London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 26 December 2025, comparing them to the same period in the previous two years.

6 months to
26 Dec 2025
Same period 2024 Same period 2023
Rank 328 292 274
Rank change year-on-year -36 -18 +142
Contract jobs citing Social Media 48 83 128
As % of all contract jobs in London 0.33% 0.56% 0.69%
As % of the Miscellaneous category 0.86% 1.62% 2.05%
Number of daily rates quoted 19 41 74
10th Percentile £262 £313 £163
25th Percentile £276 £350 £216
Median daily rate (50th Percentile) £360 £475 £375
Median % change year-on-year -24.21% +26.67% -6.89%
75th Percentile £488 £675 £532
90th Percentile £605 £696 £639
England median daily rate £360 £450 £400
% change year-on-year -20.00% +12.50% -5.38%
Number of hourly rates quoted 3 9 26
10th Percentile £32.85 £28.00 £17.00
25th Percentile £35.25 £30.50 £22.44
Median hourly rate £40.50 £32.50 £29.50
Median % change year-on-year +24.62% +10.17% -42.16%
75th Percentile £47.44 £38.75 £43.75
90th Percentile £50.85 £55.75 £52.50
England median hourly rate £23.00 £32.50 £28.75
% change year-on-year -29.23% +13.04% -29.01%

All Generic Skills
London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in London.

Contract vacancies with a requirement for generic IT skills 5,570 5,109 6,235
As % of all contract IT jobs advertised in London 38.53% 34.29% 33.49%
Number of daily rates quoted 3,585 3,250 4,440
10th Percentile £343 £325 £315
25th Percentile £431 £450 £463
Median daily rate (50th Percentile) £550 £575 £588
Median % change year-on-year -4.35% -2.13% -2.08%
75th Percentile £675 £713 £723
90th Percentile £800 £850 £825
England median daily rate £513 £550 £550
% change year-on-year -6.82% - -3.08%
Number of hourly rates quoted 127 65 109
10th Percentile £17.50 £17.25 £18.74
25th Percentile £20.41 £23.80 £19.99
Median hourly rate £26.30 £35.00 £30.00
Median % change year-on-year -24.86% +16.67% -14.29%
75th Percentile £46.88 £58.75 £49.08
90th Percentile £66.50 £80.75 £65.43
England median hourly rate £29.00 £37.00 £42.92
% change year-on-year -21.62% -13.78% +22.42%

Social Media
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in London.

Social Media job vacancy trend in London

Social Media
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Social Media.

Contractor daily rate distribution trend for jobs in London citing Social Media

Social Media
Daily Rate Histogram in London

Daily rate distribution for jobs citing Social Media in London over the 6 months to 26 December 2025.

Daily rate histogram for Social Media in London

Social Media
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Social Media.

Contractor hourly rate distribution trend for jobs in London citing Social Media

Social Media
Hourly Rate Histogram in London

Hourly rate distribution of jobs citing Social Media in London over the 6 months to 26 December 2025.

Hourly rate histogram for Social Media in London

Social Media
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the London region over the 6 months to 26 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -2 6 £425 -37.50% 46
West London -19 1 - - 7
Social Media
England

Social Media
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (6.25%) CMS
2 2 (4.17%) Confluence
3 1 (2.08%) Apache
3 1 (2.08%) Apache Airflow
3 1 (2.08%) SharePoint
3 1 (2.08%) WordPress
Applications
1 5 (10.42%) Adobe Illustrator
1 5 (10.42%) Photoshop
2 4 (8.33%) Adobe After Effects
2 4 (8.33%) InDesign
3 3 (6.25%) Adobe Creative Suite
3 3 (6.25%) Chatbot
3 3 (6.25%) Microsoft Office
3 3 (6.25%) Microsoft PowerPoint
4 2 (4.17%) Adobe Premiere
Business Applications
1 5 (10.42%) Sprinklr
2 3 (6.25%) Dynamics CRM
Cloud Services
1 6 (12.50%) Figma
1 6 (12.50%) Google Analytics
2 3 (6.25%) Commercetools
2 3 (6.25%) Contentful
2 3 (6.25%) Facebook Ads
2 3 (6.25%) Google Ads
3 2 (4.17%) Adobe Creative Cloud
3 2 (4.17%) Microsoft 365
3 2 (4.17%) Power Platform
4 1 (2.08%) Canva
4 1 (2.08%) dbt
4 1 (2.08%) Discord
4 1 (2.08%) GCP
4 1 (2.08%) Google Tag Manager
4 1 (2.08%) Viva Engage
4 1 (2.08%) WeChat
Communications & Networking
1 1 (2.08%) Firewall
Database & Business Intelligence
1 2 (4.17%) Geospatial Data
1 2 (4.17%) Metadata
1 2 (4.17%) Power BI
1 2 (4.17%) Tableau
2 1 (2.08%) BigQuery
2 1 (2.08%) Data Warehouse
2 1 (2.08%) Looker
Development Applications
1 2 (4.17%) JIRA
2 1 (2.08%) Git
General
1 32 (66.67%) Marketing
2 15 (31.25%) Finance
3 13 (27.08%) Social Skills
4 6 (12.50%) Advertising
4 6 (12.50%) Publishing
5 5 (10.42%) Retail
6 4 (8.33%) Legal
7 3 (6.25%) French Language
7 3 (6.25%) German Language
7 3 (6.25%) Organisational Skills
8 2 (4.17%) Analytical Skills
8 2 (4.17%) Games
8 2 (4.17%) Manufacturing
9 1 (2.08%) Arabic Language
9 1 (2.08%) Banking
9 1 (2.08%) Electronics
9 1 (2.08%) Italian Language
9 1 (2.08%) Spanish Language
9 1 (2.08%) Telecoms
9 1 (2.08%) Turkish Language
Job Titles
1 6 (12.50%) Designer
2 5 (10.42%) Administration Assistant
2 5 (10.42%) Social Media Manager
3 4 (8.33%) Social Media Specialist
4 3 (6.25%) Analyst
4 3 (6.25%) Business Analyst
4 3 (6.25%) Digital Media Manager
4 3 (6.25%) Marketing Manager
5 2 (4.17%) Copywriter
5 2 (4.17%) Data Scientist
5 2 (4.17%) Digital Designer
5 2 (4.17%) Graphic Designer
5 2 (4.17%) Junior
5 2 (4.17%) Junior Designer
5 2 (4.17%) Junior Graphic Designer
5 2 (4.17%) Marketing Business Analyst
5 2 (4.17%) Web Business Analyst
6 1 (2.08%) Creative Copywriter
6 1 (2.08%) Insight Executive
6 1 (2.08%) Senior Copywriter
Libraries, Frameworks & Software Standards
1 1 (2.08%) HTML
1 1 (2.08%) HTML5
1 1 (2.08%) Web Services
Miscellaneous
1 6 (12.50%) e-Learning
1 6 (12.50%) Learning Management System
2 4 (8.33%) Digital Media
3 3 (6.25%) Low-Code
3 3 (6.25%) Mobile App
4 2 (4.17%) Animation
4 2 (4.17%) Graphic Design
4 2 (4.17%) Onboarding
4 2 (4.17%) Self-Motivation
4 2 (4.17%) Team-Oriented Environment
5 1 (2.08%) Blog
5 1 (2.08%) Data Protection Act
5 1 (2.08%) Data Structures
5 1 (2.08%) Media Streaming
5 1 (2.08%) PMI
5 1 (2.08%) Podcast
5 1 (2.08%) SCORM
5 1 (2.08%) Shadow IT
5 1 (2.08%) Video Editing
Operating Systems
1 2 (4.17%) Windows
2 1 (2.08%) Windows 10
Processes & Methodologies
1 15 (31.25%) Analytics
2 11 (22.92%) Project Management
3 8 (16.67%) Storytelling
4 7 (14.58%) A/B Testing
4 7 (14.58%) Data Privacy
4 7 (14.58%) E-Commerce
4 7 (14.58%) User Experience
5 6 (12.50%) B2B
5 6 (12.50%) CRM
5 6 (12.50%) Stakeholder Management
6 5 (10.42%) Matrix Organization
7 4 (8.33%) Agile
7 4 (8.33%) Content Strategy
7 4 (8.33%) Digital Strategy
7 4 (8.33%) Marketing Automation
7 4 (8.33%) Project Delivery
7 4 (8.33%) Requirements Gathering
7 4 (8.33%) SEO
7 4 (8.33%) Stakeholder Engagement
7 4 (8.33%) Validation
Programming Languages
1 4 (8.33%) Python
2 2 (4.17%) SQL
3 1 (2.08%) JavaScript
3 1 (2.08%) PowerShell
3 1 (2.08%) R
Qualifications
1 6 (12.50%) Degree
2 2 (4.17%) PhD
3 1 (2.08%) PMI Certification
Quality Assurance & Compliance
1 6 (12.50%) Accessibility
1 6 (12.50%) GDPR
2 3 (6.25%) California Consumer Privacy Act
3 1 (2.08%) Data Quality
3 1 (2.08%) Dodd-Frank
3 1 (2.08%) MiFID
System Software
1 2 (4.17%) Active Directory
Systems Management
1 3 (6.25%) Systems Management Server (SMS)
2 1 (2.08%) Microsoft Intune
Vendors
1 11 (22.92%) Google
2 6 (12.50%) Adobe
3 5 (10.42%) Microsoft
3 5 (10.42%) SAP
3 5 (10.42%) TikTok
4 4 (8.33%) Facebook
5 3 (6.25%) OneTrust
5 3 (6.25%) Optimizely
6 2 (4.17%) Atlassian
6 2 (4.17%) Brandwatch
6 2 (4.17%) Instagram
6 2 (4.17%) YouTube
7 1 (2.08%) Proofpoint
7 1 (2.08%) Synthesia
7 1 (2.08%) Zscaler