Marketing Jobs in the North West

Marketing
England > North West

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the North West. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 157 48 107
Rank change year-on-year -109 +59 -28
Permanent jobs citing Marketing 160 413 247
As % of all permanent jobs advertised in the North West 2.05% 3.99% 3.25%
As % of the General category 2.91% 7.59% 4.86%
Number of salaries quoted 71 308 100
10th Percentile £24,000 £26,250 £32,500
25th Percentile £28,150 £31,500 £35,000
Median annual salary (50th Percentile) £40,000 £45,000 £47,500
Median % change year-on-year -11.11% -5.26% -5.00%
75th Percentile £57,500 £57,500 £70,000
90th Percentile £91,250 £65,000 £86,250
England median annual salary £52,500 £45,000 £55,000
% change year-on-year +16.67% -18.18% -

All General Skills
North West

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in the North West.

Permanent vacancies with a requirement for common skills 5,490 5,440 5,083
As % of all permanent jobs advertised in the North West 70.35% 52.58% 66.96%
Number of salaries quoted 2,395 3,982 2,369
10th Percentile £25,750 £26,000 £27,250
25th Percentile £41,000 £33,750 £37,500
Median annual salary (50th Percentile) £50,055 £47,500 £52,500
Median % change year-on-year +5.38% -9.52% +3.02%
75th Percentile £61,250 £62,500 £67,500
90th Percentile £77,500 £75,772 £80,000
England median annual salary £56,000 £52,500 £60,000
% change year-on-year +6.67% -12.50% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

3-month moving average salary quoted in jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

Salary distribution for jobs citing Marketing in the North West over the 6 months to 30 May 2025.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester -15 107 £43,750 -7.89% 950
Cheshire -37 26 £37,500 +15.38% 534
Merseyside +15 19 £34,500 -12.66% 239
Lancashire -116 5 £40,000 -9.58% 241
Cumbria -68 3 - - 4
Marketing
England

Marketing
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (6.25%) CMS
2 8 (5.00%) WordPress
3 2 (1.25%) IIS
4 1 (0.63%) Apache
4 1 (0.63%) Apache Airflow
4 1 (0.63%) Confluence
4 1 (0.63%) nginx
Applications
1 37 (23.13%) Microsoft Office
2 9 (5.63%) Microsoft Excel
3 4 (2.50%) Adobe Creative Suite
3 4 (2.50%) Chatbot
3 4 (2.50%) Microsoft PowerPoint
4 3 (1.88%) Adobe Illustrator
4 3 (1.88%) InDesign
4 3 (1.88%) Photoshop
5 2 (1.25%) Adobe After Effects
6 1 (0.63%) Adobe Premiere
6 1 (0.63%) Adobe XD
6 1 (0.63%) Blender
6 1 (0.63%) CINEMA 4D
6 1 (0.63%) MS Visio
Business Applications
1 3 (1.88%) Dynamics CRM
2 2 (1.25%) Magento
3 1 (0.63%) Payment Gateway
3 1 (0.63%) Shopify
Cloud Services
1 27 (16.88%) Google Analytics
2 15 (9.38%) SaaS
3 11 (6.88%) Google Ads
4 10 (6.25%) Facebook Ads
5 9 (5.63%) AWS
6 8 (5.00%) Azure
7 7 (4.38%) Dynamics 365
8 5 (3.13%) GCP
8 5 (3.13%) Power Platform
9 3 (1.88%) Google Data Studio
9 3 (1.88%) MailChimp
9 3 (1.88%) Microsoft Advertising
9 3 (1.88%) Serverless
10 2 (1.25%) Amazon Ads
10 2 (1.25%) AWS Lambda
10 2 (1.25%) Azure Machine Learning
10 2 (1.25%) Cloud Computing
10 2 (1.25%) Contentsquare
11 1 (0.63%) PowerApps
11 1 (0.63%) Stripe
Communications & Networking
1 2 (1.25%) DNS
1 2 (1.25%) TCP/IP
2 1 (0.63%) Firewall
2 1 (0.63%) Internet
2 1 (0.63%) VoIP
2 1 (0.63%) VPN
Database & Business Intelligence
1 6 (3.75%) Tableau
2 4 (2.50%) MongoDB
2 4 (2.50%) MySQL
2 4 (2.50%) PostgreSQL
3 3 (1.88%) Power BI
4 2 (1.25%) Big Data
4 2 (1.25%) Looker
4 2 (1.25%) SQL Server
5 1 (0.63%) Oracle Exadata
5 1 (0.63%) Redis
Development Applications
1 3 (1.88%) Git
2 2 (1.25%) JIRA
2 2 (1.25%) WaveMaker
3 1 (0.63%) GitLab
3 1 (0.63%) Jenkins
3 1 (0.63%) MLflow
General
1 91 (56.88%) Social Skills
2 74 (46.25%) Finance
3 32 (20.00%) Legal
4 28 (17.50%) Analytical Skills
5 26 (16.25%) Retail
6 21 (13.13%) Advertising
7 15 (9.38%) Presentation Skills
8 10 (6.25%) Manufacturing
8 10 (6.25%) Organisational Skills
9 7 (4.38%) Brand Awareness
9 7 (4.38%) Pharmaceutical
10 6 (3.75%) Electronics
10 6 (3.75%) Telecoms
11 4 (2.50%) Arabic Language
11 4 (2.50%) Banking
11 4 (2.50%) German Language
11 4 (2.50%) Italian Language
11 4 (2.50%) Public Sector
12 3 (1.88%) Automotive
12 3 (1.88%) Health Technology
Job Titles
1 32 (20.00%) Customer Executive
2 13 (8.13%) Analyst
3 12 (7.50%) Senior
4 8 (5.00%) Developer
5 6 (3.75%) Marketing Specialist
5 6 (3.75%) Product Manager
6 5 (3.13%) Bid Manager
6 5 (3.13%) Junior
6 5 (3.13%) Lead
6 5 (3.13%) Marketing Manager
6 5 (3.13%) Project Manager
7 4 (2.50%) Assistant Project Manager
7 4 (2.50%) Bid Project Manager
7 4 (2.50%) E-Commerce Manager
7 4 (2.50%) IT Sales Executive
7 4 (2.50%) Market Analyst
7 4 (2.50%) PPC Executive
7 4 (2.50%) Sales Executive
7 4 (2.50%) Senior Manager
8 3 (1.88%) Data Scientist
Libraries, Frameworks & Software Standards
1 7 (4.38%) CSS
1 7 (4.38%) HTML
2 4 (2.50%) Node.js
3 3 (1.88%) .NET
3 3 (1.88%) JSON
4 2 (1.25%) .NET Core
4 2 (1.25%) AngularJS
4 2 (1.25%) ASP.NET
4 2 (1.25%) ASP.NET Web API
4 2 (1.25%) Django
4 2 (1.25%) FastAPI
4 2 (1.25%) Razor View Engine
4 2 (1.25%) React
4 2 (1.25%) Spring
4 2 (1.25%) Spring Boot
4 2 (1.25%) Web Services
4 2 (1.25%) XML
5 1 (0.63%) LEMP Stack
5 1 (0.63%) RequireJS
5 1 (0.63%) Vue
Miscellaneous
1 31 (19.38%) Social Media
2 9 (5.63%) Blog
2 9 (5.63%) Self-Motivation
3 5 (3.13%) Mobile App
3 5 (3.13%) Social Network
4 4 (2.50%) Analytical Mindset
4 4 (2.50%) Digital Media
4 4 (2.50%) FMCG
4 4 (2.50%) Motion Graphics
4 4 (2.50%) NHS
4 4 (2.50%) Robotics
5 3 (1.88%) Cloud Native
5 3 (1.88%) Digital Signage
5 3 (1.88%) Tandem
6 2 (1.25%) Algorithms
6 2 (1.25%) Enterprise Software
6 2 (1.25%) Graphic Design
6 2 (1.25%) Onboarding
6 2 (1.25%) Product Ownership
7 1 (0.63%) Animation
Operating Systems
1 4 (2.50%) Linux
2 1 (0.63%) Unix
2 1 (0.63%) Windows
Processes & Methodologies
1 51 (31.88%) Decision-Making
2 45 (28.13%) Analytics
3 44 (27.50%) Business Development
4 38 (23.75%) Data-Driven Decision Making
5 34 (21.25%) Digital Marketing
6 32 (20.00%) Contract Negotiation
7 26 (16.25%) SEO
8 24 (15.00%) E-Commerce
9 19 (11.88%) Agile
9 19 (11.88%) Problem-Solving
10 18 (11.25%) Creative Thinking
10 18 (11.25%) Marketing Strategy
11 17 (10.63%) User Experience
12 15 (9.38%) Business Intelligence
13 14 (8.75%) B2B
13 14 (8.75%) Roadmaps
14 13 (8.13%) CRM
14 13 (8.13%) Customer Experience
14 13 (8.13%) Strategic Thinking
15 12 (7.50%) Customer Engagement
Programming Languages
1 9 (5.63%) Python
2 7 (4.38%) JavaScript
3 6 (3.75%) SQL
4 4 (2.50%) C#
4 4 (2.50%) Java
5 3 (1.88%) C++
5 3 (1.88%) PHP
6 2 (1.25%) Shell Script
6 2 (1.25%) TypeScript
7 1 (0.63%) C
7 1 (0.63%) R
Qualifications
1 24 (15.00%) Degree
2 8 (5.00%) Master's Degree
3 5 (3.13%) Security Cleared
4 4 (2.50%) Computer Science Degree
4 4 (2.50%) DBS Check
5 3 (1.88%) DV Cleared
5 3 (1.88%) SC Cleared
5 3 (1.88%) Tableau Certification
6 2 (1.25%) Microsoft Certification
6 2 (1.25%) PhD
7 1 (0.63%) ACCA
7 1 (0.63%) CIMA
Quality Assurance & Compliance
1 5 (3.13%) GDPR
2 4 (2.50%) QA
3 3 (1.88%) Accessibility
3 3 (1.88%) PCI DSS
4 2 (1.25%) California Consumer Privacy Act
4 2 (1.25%) Data Quality
System Software
1 1 (0.63%) Docker
1 1 (0.63%) Embedded Firmware
1 1 (0.63%) Firmware
1 1 (0.63%) Hyper-V
1 1 (0.63%) VMware Infrastructure
Systems Management
1 5 (3.13%) Kubernetes
2 2 (1.25%) Terraform
3 1 (0.63%) Ansible
3 1 (0.63%) Automic
Vendors
1 34 (21.25%) Google
2 33 (20.63%) Salesforce
3 20 (12.50%) Microsoft
4 12 (7.50%) Facebook
5 7 (4.38%) TikTok
6 6 (3.75%) Adobe
6 6 (3.75%) Instagram
7 5 (3.13%) VMware
8 4 (2.50%) Cisco
8 4 (2.50%) Dell
8 4 (2.50%) PayPal
8 4 (2.50%) SAP
8 4 (2.50%) Twitter
9 3 (1.88%) Oracle
9 3 (1.88%) Pinterest
10 2 (1.25%) Hotjar
10 2 (1.25%) HubSpot
11 1 (0.63%) Broadcom
11 1 (0.63%) Hootsuite
11 1 (0.63%) YouTube