Customer Journey Map Job Trends in the UK excluding London

Customer Journey Mapping
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Customer Journey Map skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 474 562 539
Rank change year-on-year +88 -23 +37
Permanent jobs citing Customer Journey Map 41 5 2
As % of all permanent jobs in the UK excluding London 0.098% 0.013% 0.007%
As % of the Processes & Methodologies category 0.12% 0.015% 0.007%
Number of salaries quoted 5 4 0
10th Percentile - - -
25th Percentile £30,250 £61,386 -
Median annual salary (50th Percentile) £52,000 £64,177 -
Median % change year-on-year -18.97% - -
75th Percentile £68,750 £66,967 -
90th Percentile £86,000 - -
UK median annual salary £52,000 £75,000 £87,500
% change year-on-year -30.67% -14.29% +41.70%

All Process & Methodology Skills
UK excluding London

Customer Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,444 33,009 27,736
As % of all permanent jobs advertised in the UK excluding London 79.71% 88.20% 90.56%
Number of salaries quoted 19,110 15,194 20,646
10th Percentile £27,707 £31,250 £28,500
25th Percentile £32,760 £41,250 £38,500
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% -4.34%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £80,000 £83,750 £80,435
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Journey Map
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Customer Journey Map relative to all permanent IT jobs advertised in the UK excluding London.

Customer Journey Map job vacancy trend in the UK excluding London

Customer Journey Map
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Customer Journey Map.

Salary distribution trend for jobs in the UK excluding London citing Customer Journey Map

Customer Journey Map
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Customer Journey Map in the UK excluding London over the 6 months to 31 December 2025.

Salary histogram for Customer Journey Map in the UK excluding London

Customer Journey Map
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Journey Map within the UK excluding London region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East - 20 £31,500 - 3
North of England +24 12 £67,500 - 7
North West +33 8 £67,500 - 5
Midlands +28 5 £52,000 -18.97%
Yorkshire - 3 - - 2
East Midlands - 3 - -
East of England - 3 - -
West Midlands +28 2 £52,000 -18.97%
South West - 1 - -
North East - 1 - -
Customer Journey Map
UK

Customer Journey Map
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (14.63%) Confluence
Applications
1 24 (58.54%) Microsoft Excel
Business Applications
1 1 (2.44%) Shopify
Cloud Services
1 11 (26.83%) Adobe Analytics
1 11 (26.83%) Figma
2 1 (2.44%) Google Analytics
2 1 (2.44%) Power Platform
2 1 (2.44%) SaaS
Communications & Networking
1 24 (58.54%) SMS
Database & Business Intelligence
1 1 (2.44%) Power BI
1 1 (2.44%) Tableau
Development Applications
1 6 (14.63%) JIRA
General
1 38 (92.68%) Analytical Skills
2 29 (70.73%) Marketing
3 12 (29.27%) Influencing Skills
4 11 (26.83%) Banking
5 3 (7.32%) Social Skills
6 2 (4.88%) Finance
6 2 (4.88%) Retail
7 1 (2.44%) Legal
Job Titles
1 30 (73.17%) Senior
2 24 (58.54%) CRM Executive
3 11 (26.83%) Strategy Manager
4 6 (14.63%) Senior Manager
4 6 (14.63%) Senior Strategy Manager
5 1 (2.44%) Head of Applications
5 1 (2.44%) Head of IT
5 1 (2.44%) Lead
5 1 (2.44%) Product Manager
Miscellaneous
1 25 (60.98%) Onboarding
2 3 (7.32%) Analytical Mindset
3 1 (2.44%) Enterprise Software
3 1 (2.44%) Management Information System
3 1 (2.44%) Product Ownership
3 1 (2.44%) Self-Motivation
Processes & Methodologies
1 41 (100.00%) Journey Map
2 37 (90.24%) Analytics
3 28 (68.29%) CRM
4 25 (60.98%) Digital Marketing
4 25 (60.98%) Marketing Strategy
4 25 (60.98%) Roadmaps
5 24 (58.54%) Copywriting
5 24 (58.54%) Customer Engagement
6 15 (36.59%) Customer Experience
7 14 (34.15%) User Experience
8 13 (31.71%) Agile
8 13 (31.71%) Continuous Improvement
8 13 (31.71%) Problem-Solving
9 12 (29.27%) Customer-Centricity
9 12 (29.27%) Design Thinking
9 12 (29.27%) Strategic Thinking
9 12 (29.27%) UX Design
9 12 (29.27%) Wireframes
10 11 (26.83%) Creative Problem-Solving
10 11 (26.83%) Prototyping
Qualifications
1 24 (58.54%) DBS Check
2 2 (4.88%) Degree
Quality Assurance & Compliance
1 25 (60.98%) GDPR
2 11 (26.83%) Accessibility
Vendors
1 24 (58.54%) Salesforce
1 24 (58.54%) Salesforce Marketing Cloud
2 11 (26.83%) Adobe
2 11 (26.83%) Qualtrics
3 3 (7.32%) HubSpot
4 1 (2.44%) Google