Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Email Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Email Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Email Marketing
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 931 868 882
Rank change year-on-year -63 +14 -79
Permanent jobs citing Email Marketing 258 360 444
As % of all permanent IT jobs advertised in the UK 0.14% 0.19% 0.20%
As % of the Processes & Methodologies category 0.16% 0.22% 0.23%
Number of salaries quoted 214 274 334
UK median annual salary £30,000 £32,500 £32,500
Median salary % change year-on-year -7.69% - -7.14%
10th Percentile £22,500 £22,000 £21,000
90th Percentile £54,625 £57,500 £47,500
UK excluding London median annual salary £28,000 £29,500 £30,000
% change year-on-year -5.08% -1.67% -7.69%

Email Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161665 167144 194190
As % of all permanent IT jobs advertised in the UK 89.93% 89.36% 88.79%
Number of salaries quoted 127669 138904 159942
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Email Marketing
Job Vacancy Trend

Job postings citing Email Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Email Marketing in the UK

Email Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Email Marketing.

Salary trend for Email Marketing in the UK

Email Marketing
Salary Histogram

The salary distribution of IT jobs citing Email Marketing over the 6 months to 20 November 2017.

Salary histogram for Email Marketing in the UK

Email Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Email Marketing within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -52 253 £30,000 -7.69% 38
London -48 129 £33,500 -11.84% 17
UK excluding London -24 128 £28,000 -5.08% 21
North of England +29 55 £27,500 -1.79% 12
Midlands +4 29 £27,750 +0.91% 2
Yorkshire +25 28 £27,500 -37.50% 5
South East -25 27 £42,500 +30.77% 5
North West -11 22 £27,500 +5.77% 7
East Midlands +32 15 £26,000 -20.00% 1
West Midlands -6 14 £35,000 +27.27% 1
East of England +6 12 £26,450 -25.49% 2
North East - 5 £36,000 -
Scotland -16 3 £32,500 -2.99%
South West +8 2 £27,500 +37.50%
Channel Islands - 1 £52,500 -

For the 6 months to 20 November 2017, IT jobs citing Email Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Email Marketing.

1 258 (100.00%) Marketing
2 125 (48.45%) HTML
3 101 (39.15%) CRM
4 99 (38.37%) Social Media
5 90 (34.88%) Digital Marketing
6 78 (30.23%) SEO
7 76 (29.46%) CSS
8 70 (27.13%) Analytics
9 65 (25.19%) Pay per click
10 53 (20.54%) Analytical Skills
11 52 (20.16%) E-Commerce
12 50 (19.38%) Google
13 45 (17.44%) Photoshop
13 45 (17.44%) Marketing Automation
14 41 (15.89%) Advertising
15 40 (15.50%) User Experience
16 39 (15.12%) CMS
16 39 (15.12%) Adobe
16 39 (15.12%) Salesforce.com
17 37 (14.34%) Web Development
17 37 (14.34%) Marketing Strategy
18 35 (13.57%) Google Analytics
19 34 (13.18%) Retail
20 31 (12.02%) JavaScript
21 30 (11.63%) jQuery
21 30 (11.63%) Eloqua
21 30 (11.63%) Marketo
22 29 (11.24%) Degree
23 27 (10.47%) AdWords
24 26 (10.08%) Lead Generation

Email Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (15.12%) CMS
2 18 (6.98%) WordPress
3 8 (3.10%) Apache
4 6 (2.33%) SAS
5 5 (1.94%) Drupal
6 3 (1.16%) Umbraco
7 1 (0.39%) Adobe Experience Manager
7 1 (0.39%) Confluence
7 1 (0.39%) IIS
7 1 (0.39%) Joomla!
Applications
1 45 (17.44%) Photoshop
2 20 (7.75%) Microsoft Excel
3 19 (7.36%) Adobe Illustrator
4 13 (5.04%) Microsoft PowerPoint
5 7 (2.71%) Adobe Creative Suite
5 7 (2.71%) Microsoft Office
6 4 (1.55%) InDesign
7 1 (0.39%) Adobe After Effects
Business Applications
1 30 (11.63%) Eloqua
2 11 (4.26%) Salesforce.com CRM
3 10 (3.88%) Adobe Campaign
4 5 (1.94%) Magento
5 4 (1.55%) SDL Web 8
5 4 (1.55%) WebTrends
6 3 (1.16%) Dynamics CRM
7 2 (0.78%) Dynamics AX
7 2 (0.78%) Unica
8 1 (0.39%) Dynamics NAV
8 1 (0.39%) FastStats
8 1 (0.39%) Payment Gateway
8 1 (0.39%) Sprinklr
Cloud Services
1 35 (13.57%) Google Analytics
2 27 (10.47%) AdWords
3 21 (8.14%) MailChimp
4 6 (2.33%) Silverpop
5 5 (1.94%) Amazon AWS
5 5 (1.94%) Microsoft Azure
5 5 (1.94%) SaaS
6 4 (1.55%) IaaS
6 4 (1.55%) PaaS
7 2 (0.78%) Adobe Analytics
7 2 (0.78%) Pure360
8 1 (0.39%) Responsys
8 1 (0.39%) Slack
Communications & Networking
1 14 (5.43%) Internet
2 12 (4.65%) DNS
3 9 (3.49%) HTTP
3 9 (3.49%) SMTP
4 6 (2.33%) SMS
5 1 (0.39%) DHCP
5 1 (0.39%) HTTPS
5 1 (0.39%) SSL
Database & Business Intelligence
1 9 (3.49%) MySQL
2 4 (1.55%) Relational Database
2 4 (1.55%) SQL Server
3 3 (1.16%) RDBMS
4 2 (0.78%) Data Mining
4 2 (0.78%) Power BI
5 1 (0.39%) Amazon RDS
5 1 (0.39%) BusinessObjects
5 1 (0.39%) MS Access
5 1 (0.39%) OLAP
5 1 (0.39%) OLAP Cube
5 1 (0.39%) Oracle BI EE
5 1 (0.39%) SQL Server Analysis Services
Development Applications
1 6 (2.33%) Git (software)
2 4 (1.55%) JIRA
3 3 (1.16%) Dreamweaver
4 1 (0.39%) git-flow
4 1 (0.39%) Selenium
4 1 (0.39%) Visual Studio
General
1 258 (100.00%) Marketing
2 41 (15.89%) Advertising
3 34 (13.18%) Retail
4 12 (4.65%) Finance
5 11 (4.26%) Publishing
6 8 (3.10%) Banking
6 8 (3.10%) Brand Awareness
7 7 (2.71%) Telecoms
8 3 (1.16%) Automotive
8 3 (1.16%) Electronics
8 3 (1.16%) Law
8 3 (1.16%) Legal
8 3 (1.16%) Manufacturing
9 2 (0.78%) Games
9 2 (0.78%) Music Industry
10 1 (0.39%) Financial Institution
10 1 (0.39%) French Language
10 1 (0.39%) German Language
10 1 (0.39%) Multimedia
10 1 (0.39%) Spanish Language
Job Titles
1 49 (18.99%) Developer
2 43 (16.67%) Marketing Manager
3 33 (12.79%) Marketing Executive
4 21 (8.14%) Email Developer
5 20 (7.75%) Digital Executive
6 19 (7.36%) Designer
6 19 (7.36%) Digital Marketing Executive
7 17 (6.59%) Analyst
8 16 (6.20%) HTML Developer
9 14 (5.43%) Digital Marketing Manager
9 14 (5.43%) PHP Developer
10 12 (4.65%) Front End Developer (Client-Side Developer)
10 12 (4.65%) HTML CSS Developer
11 11 (4.26%) Account Manager
11 11 (4.26%) Consultant
12 10 (3.88%) HTML Email Developer
13 9 (3.49%) CRM Executive
13 9 (3.49%) Digital Developer
13 9 (3.49%) Full Stack Developer
13 9 (3.49%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 125 (48.45%) HTML
2 76 (29.46%) CSS
3 30 (11.63%) jQuery
4 25 (9.69%) HTML5
5 15 (5.81%) CSS3
6 9 (3.49%) LAMP
7 8 (3.10%) Zend Framework
8 6 (2.33%) .NET
9 5 (1.94%) Sass
10 4 (1.55%) Laravel
10 4 (1.55%) LESS
10 4 (1.55%) Symfony
10 4 (1.55%) XML
11 3 (1.16%) AngularJS
11 3 (1.16%) CodeIgniter
11 3 (1.16%) VML
12 2 (0.78%) CakePHP
12 2 (0.78%) Twitter Bootstrap
13 1 (0.39%) Ajax
13 1 (0.39%) Apache Flex
Miscellaneous
1 99 (38.37%) Social Media
2 53 (20.54%) Analytical Skills
3 40 (15.50%) User Experience
4 17 (6.59%) Marketing Technology
5 15 (5.81%) Blog
6 8 (3.10%) Mobile App
7 7 (2.71%) Computer Science
7 7 (2.71%) Graphic Design
7 7 (2.71%) Tandem
8 5 (1.94%) Fintech
8 5 (1.94%) iPad
8 5 (1.94%) Management Information System
9 3 (1.16%) Animation
9 3 (1.16%) Foreign Exchange (FX)
10 2 (0.78%) Digital Media
10 2 (0.78%) iPhone
10 2 (0.78%) Photography
10 2 (0.78%) Social Network
10 2 (0.78%) Video Editing
10 2 (0.78%) Virtual Team
Operating Systems
1 11 (4.26%) Linux
2 3 (1.16%) Windows
3 2 (0.78%) CentOS
3 2 (0.78%) Debian
4 1 (0.39%) Windows Server
4 1 (0.39%) Windows Server 2008
4 1 (0.39%) Windows Server 2012
Processes & Methodologies
1 101 (39.15%) CRM
2 90 (34.88%) Digital Marketing
3 78 (30.23%) SEO
4 70 (27.13%) Analytics
5 65 (25.19%) Pay per click
6 52 (20.16%) E-Commerce
7 45 (17.44%) Marketing Automation
8 37 (14.34%) Marketing Strategy
8 37 (14.34%) Web Development
9 26 (10.08%) Copywriting
9 26 (10.08%) Lead Generation
10 25 (9.69%) B2B
10 25 (9.69%) Content Management
11 24 (9.30%) A/B Testing
11 24 (9.30%) Responsive Web Design
12 23 (8.91%) Project Management
13 22 (8.53%) Content Marketing
14 21 (8.14%) Data Management
15 19 (7.36%) Front End Development
15 19 (7.36%) Social Media Marketing
Programming Languages
1 31 (12.02%) JavaScript
2 24 (9.30%) PHP
3 18 (6.98%) SQL
4 6 (2.33%) C
5 2 (0.78%) C#
6 1 (0.39%) Java
6 1 (0.39%) Python
6 1 (0.39%) R
Qualifications
1 29 (11.24%) Degree
2 6 (2.33%) Computer Science Degree
3 1 (0.39%) Analytics IQ
3 1 (0.39%) Numerate Degree
3 1 (0.39%) PMP
Quality Assurance & Compliance
1 20 (7.75%) QA
2 2 (0.78%) Actionable Recommendations
2 2 (0.78%) Data Quality
2 2 (0.78%) SLA
3 1 (0.39%) GDPR
3 1 (0.39%) PCI DSS
System Software
1 2 (0.78%) VMware Infrastructure
2 1 (0.39%) Docker
Systems Management
1 8 (3.10%) cPanel
2 3 (1.16%) Systems Management Server (SMS)
Vendors
1 50 (19.38%) Google
2 39 (15.12%) Adobe
2 39 (15.12%) Salesforce.com
3 30 (11.63%) Marketo
4 23 (8.91%) Pardot
4 23 (8.91%) Twitter
5 16 (6.20%) HubSpot
6 15 (5.81%) Facebook
6 15 (5.81%) Microsoft
7 10 (3.88%) Zend
8 9 (3.49%) Apple
9 8 (3.10%) Salesforce Marketing Cloud
10 7 (2.71%) Tableau
11 5 (1.94%) Selligent
12 4 (1.55%) SAP
13 2 (0.78%) IBM
13 2 (0.78%) VMware
14 1 (0.39%) BMC
14 1 (0.39%) Cisco
14 1 (0.39%) Symantec