Marketing Manager Contract Job Trends

Marketing Manager
UK

The median Marketing Manager daily rate in the UK is £350, according to job vacancies posted in the 6 months leading up to 30 December 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 540 500 543
Rank change year-on-year -40 +43 +201
Contract jobs requiring a Marketing Manager 50 34 57
As % of all contract jobs in the UK 0.14% 0.10% 0.13%
As % of the Job Titles category 0.15% 0.11% 0.14%
Number of daily rates quoted 27 16 44
10th Percentile £251 £249 £200
25th Percentile £284 £300 £371
Median daily rate (50th Percentile) £350 £375 £450
Median % change year-on-year -6.67% -16.67% +15.09%
75th Percentile £469 £447 £575
90th Percentile £544 £500 £600
UK excluding London median daily rate £550 £365 £450
% change year-on-year +50.68% -18.89% -
Number of hourly rates quoted 2 3 2
10th Percentile £31.95 £33.04 £51.75
25th Percentile £33.00 £36.59 £52.50
Median hourly rate £36.00 £42.50 £55.00
Median % change year-on-year -15.29% -22.73% +41.03%
75th Percentile £39.00 £50.63 £57.50
90th Percentile £40.05 £55.50 £58.25
UK excluding London median hourly rate - £42.50 -

All Contract IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 33,741 30,870 40,353
% of contract IT jobs with a recognized job title 91.20% 92.72% 93.33%
Number of daily rates quoted 21,345 18,959 27,051
10th Percentile £298 £300 £281
25th Percentile £405 £409 £413
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £616 £638 £640
90th Percentile £720 £738 £738
UK excluding London median daily rate £475 £488 £500
% change year-on-year -2.56% -2.50% -
Number of hourly rates quoted 1,972 954 1,548
10th Percentile £14.25 £15.51 £14.50
25th Percentile £18.25 £21.05 £19.25
Median hourly rate £25.47 £32.50 £45.00
Median % change year-on-year -21.63% -27.78% +40.82%
75th Percentile £58.75 £62.50 £65.00
90th Percentile £71.41 £73.75 £77.00
UK excluding London median hourly rate £25.15 £32.50 £46.18
% change year-on-year -22.62% -29.62% +77.62%

Marketing Manager
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings featuring 'Marketing Manager' in the job title relative to all contract IT jobs advertised.

Marketing Manager job vacancy trend in the UK

Marketing Manager
Daily Rate Trend

Contractor daily rate distribution trend for Marketing Manager job vacancies in the UK.

Contractor daily rate distribution trend for Marketing Manager job vacancies in the UK

Marketing Manager
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing Manager over the 6 months to 30 December 2025.

Daily rate histogram for Marketing Manager in the UK

Marketing Manager
Hourly Rate Trend

Contractor hourly rate distribution trend for Marketing Manager job vacancies in the UK.

Contractor hourly rate distribution trend for Marketing Manager job vacancies in the UK

Marketing Manager
Top 6 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -30 49 £328 -10.14% 45
London +1 44 £306 -13.80% 22
Work from Home -1 14 £306 -28.00% 23
UK excluding London -57 5 £550 +50.68% 36
South East -11 4 - - 20
East of England - 1 £550 - 1

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 30 December 2025, Marketing Manager contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads featuring Marketing Manager in the job title.

1 23 (46.00%) Digital Marketing
2 21 (42.00%) B2B
3 17 (34.00%) CRM
4 16 (32.00%) Stakeholder Management
5 14 (28.00%) SaaS
6 13 (26.00%) Marketing Automation
6 13 (26.00%) Marketing Strategy
7 10 (20.00%) Demand Generation
7 10 (20.00%) Lead Generation
7 10 (20.00%) Salesforce
8 9 (18.00%) Analytics
8 9 (18.00%) Google
9 8 (16.00%) B2B Marketing
9 8 (16.00%) Customer Engagement
10 7 (14.00%) Accessibility
10 7 (14.00%) Customer Acquisition
11 6 (12.00%) Email Marketing
11 6 (12.00%) Global Marketing
11 6 (12.00%) Product Marketing
11 6 (12.00%) Project Management
12 5 (10.00%) Decision-Making
12 5 (10.00%) GTM Strategy
12 5 (10.00%) Personalization
12 5 (10.00%) Value Proposition
13 4 (8.00%) Customer Insight
13 4 (8.00%) Degree
13 4 (8.00%) Google Analytics
13 4 (8.00%) Integrated Marketing
13 4 (8.00%) Performance Metrics
13 4 (8.00%) Roadmaps

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (4.00%) CMS
2 1 (2.00%) WordPress
Business Applications
1 2 (4.00%) Dynamics CRM
2 1 (2.00%) Eloqua
2 1 (2.00%) Salesforce CRM
Cloud Services
1 14 (28.00%) SaaS
2 4 (8.00%) Google Analytics
3 3 (6.00%) GCP
4 2 (4.00%) AWS
4 2 (4.00%) Power Platform
5 1 (2.00%) Adobe Analytics
5 1 (2.00%) Google Ads
5 1 (2.00%) Google Data Studio
5 1 (2.00%) Google Workspace
5 1 (2.00%) Salesforce Service Cloud
Communications & Networking
1 2 (4.00%) SMS
2 1 (2.00%) Wi-Fi
Database & Business Intelligence
1 3 (6.00%) Tableau
2 2 (4.00%) Power BI
Development Applications
1 2 (4.00%) JIRA
General
1 50 (100.00%) Marketing
2 23 (46.00%) Social Skills
3 15 (30.00%) Analytical Skills
4 10 (20.00%) German Language
5 9 (18.00%) Advertising
6 7 (14.00%) Brand Awareness
7 6 (12.00%) Italian Language
8 3 (6.00%) Legal
8 3 (6.00%) Presentation Skills
9 2 (4.00%) Finance
9 2 (4.00%) Organisational Skills
10 1 (2.00%) French Language
10 1 (2.00%) Games
10 1 (2.00%) Influencing Skills
10 1 (2.00%) Public Sector
10 1 (2.00%) Publishing
10 1 (2.00%) Retail
Libraries, Frameworks & Software Standards
1 1 (2.00%) ATL
Miscellaneous
1 8 (16.00%) Web Conferencing
2 5 (10.00%) Social Media
3 4 (8.00%) Analytical Mindset
4 3 (6.00%) Blog
5 2 (4.00%) Digital Media
5 2 (4.00%) Marketing Technology
6 1 (2.00%) Data Structures
6 1 (2.00%) FMCG
6 1 (2.00%) Life Science
6 1 (2.00%) Media Streaming
6 1 (2.00%) Mobile App
6 1 (2.00%) Multi-touch
Processes & Methodologies
1 23 (46.00%) Digital Marketing
2 21 (42.00%) B2B
3 17 (34.00%) CRM
4 16 (32.00%) Stakeholder Management
5 13 (26.00%) Marketing Automation
5 13 (26.00%) Marketing Strategy
6 10 (20.00%) Demand Generation
6 10 (20.00%) Lead Generation
7 9 (18.00%) Analytics
8 8 (16.00%) B2B Marketing
8 8 (16.00%) Customer Engagement
9 7 (14.00%) Customer Acquisition
10 6 (12.00%) Email Marketing
10 6 (12.00%) Global Marketing
10 6 (12.00%) Product Marketing
10 6 (12.00%) Project Management
11 5 (10.00%) Decision-Making
11 5 (10.00%) GTM Strategy
11 5 (10.00%) Personalization
11 5 (10.00%) Value Proposition
Programming Languages
1 4 (8.00%) SQL
2 1 (2.00%) Python
2 1 (2.00%) R
Qualifications
1 4 (8.00%) Degree
2 2 (4.00%) Master's Degree
3 1 (2.00%) PMI Certification
3 1 (2.00%) PMP
Quality Assurance & Compliance
1 7 (14.00%) Accessibility
2 2 (4.00%) QA
3 1 (2.00%) Data Quality
3 1 (2.00%) GDPR
Vendors
1 10 (20.00%) Salesforce
2 9 (18.00%) Google
3 3 (6.00%) Adobe
4 2 (4.00%) HP
4 2 (4.00%) Microsoft
4 2 (4.00%) Salesforce Marketing Cloud
5 1 (2.00%) Facebook
5 1 (2.00%) Instagram
5 1 (2.00%) Marketo
5 1 (2.00%) MuleSoft