Paid Search Jobs in England

Paid Search
UK > England

The table below provides summary statistics for permanent job vacancies advertised in England requiring Paid Search skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Paid Search over the 6 months leading up to 14 May 2025, comparing them to the same period in the previous two years.

6 months to
14 May 2025
Same period 2024 Same period 2023
Rank 626 792 892
Rank change year-on-year +166 +100 +200
Permanent jobs citing Paid Search 63 39 44
As % of all permanent jobs advertised in England 0.13% 0.045% 0.049%
As % of the Processes & Methodologies category 0.14% 0.053% 0.051%
Number of salaries quoted 27 34 22
10th Percentile £24,400 £31,500 £30,400
25th Percentile £29,500 £32,500 £36,250
Median annual salary (50th Percentile) £33,000 £42,500 £50,000
Median % change year-on-year -22.35% -15.00% +29.87%
75th Percentile £50,000 £56,250 £53,563
90th Percentile £57,500 £62,500 £81,250
UK median annual salary £36,500 £42,500 £50,000
% change year-on-year -14.12% -15.00% +29.87%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 45,979 73,257 86,134
As % of all permanent jobs advertised in England 94.14% 85.46% 95.62%
Number of salaries quoted 23,654 53,821 51,155
10th Percentile £30,000 £29,000 £34,324
25th Percentile £42,500 £40,000 £46,000
Median annual salary (50th Percentile) £57,500 £55,000 £62,500
Median % change year-on-year +4.55% -12.00% +4.17%
75th Percentile £76,250 £73,410 £82,500
90th Percentile £100,000 £93,750 £101,250
UK median annual salary £57,500 £55,000 £61,000
% change year-on-year +4.55% -9.84% +1.67%

Paid Search
Job Vacancy Trend in England

Job postings citing Paid Search as a proportion of all IT jobs advertised in England.

Job vacancy trend for Paid Search in England

Paid Search
Salary Trend in England

3-month moving average salary quoted in jobs citing Paid Search in England.

Salary trend for Paid Search in England

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 14 May 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 14 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +130 25 £55,000 +46.67% 110
North of England +40 16 £25,000 -41.18% 44
South East +113 13 £33,000 - 40
North West -3 12 £25,000 -47.64% 20
Yorkshire +72 4 £40,000 -5.88% 16
Midlands - 4 £53,750 - 7
East of England - 4 - - 11
West Midlands - 2 £52,500 - 6
East Midlands - 2 £55,000 - 1
South West +107 1 £35,000 -26.32% 8
Paid Search
UK

Paid Search
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (20.63%) CMS
2 10 (15.87%) WordPress
3 3 (4.76%) IBM Domino
Applications
1 12 (19.05%) Microsoft Excel
Business Applications
1 1 (1.59%) Magento
1 1 (1.59%) Shopify
Cloud Services
1 40 (63.49%) Google Ads
2 38 (60.32%) Google Analytics
3 8 (12.70%) Facebook Ads
4 6 (9.52%) Google Data Studio
5 5 (7.94%) Google Sheets
6 3 (4.76%) Google Docs
7 1 (1.59%) Google Tag Manager
Communications & Networking
1 8 (12.70%) SMS
Database & Business Intelligence
1 2 (3.17%) Metadata
General
1 58 (92.06%) Marketing
2 28 (44.44%) Analytical Skills
3 25 (39.68%) Advertising
3 25 (39.68%) Social Skills
4 14 (22.22%) Retail
5 12 (19.05%) Organisational Skills
6 11 (17.46%) Finance
7 8 (12.70%) Presentation Skills
8 6 (9.52%) Brand Awareness
9 3 (4.76%) Inclusion and Diversity
9 3 (4.76%) Pharmaceutical
10 1 (1.59%) Games
Job Titles
1 9 (14.29%) Paid Search Specialist
1 9 (14.29%) PPC Executive
2 8 (12.70%) SEO Specialist
3 7 (11.11%) Paid Search Manager
3 7 (11.11%) Search Manager
4 3 (4.76%) Head of Digital
4 3 (4.76%) Marketing Manager
4 3 (4.76%) Performance Manager
4 3 (4.76%) Senior
5 2 (3.17%) Account Manager
5 2 (3.17%) PPC Specialist
5 2 (3.17%) Senior Data Warehouse Specialist
6 1 (1.59%) Digital Marketing Specialist
6 1 (1.59%) Digital Performance Manager
6 1 (1.59%) Marketing Specialist
6 1 (1.59%) PPC Manager
6 1 (1.59%) Sales Executive
6 1 (1.59%) Senior Account Manager
6 1 (1.59%) Senior Manager
6 1 (1.59%) Social Media Manager
Libraries, Frameworks & Software Standards
1 6 (9.52%) CSS
1 6 (9.52%) HTML
Miscellaneous
1 12 (19.05%) Social Media
2 11 (17.46%) Digital Media
3 7 (11.11%) Analytical Mindset
4 6 (9.52%) Multi-touch
5 5 (7.94%) Social Network
6 2 (3.17%) Graphic Design
Processes & Methodologies
1 49 (77.78%) Analytics
2 33 (52.38%) Digital Marketing
2 33 (52.38%) Pay per click
3 21 (33.33%) Marketing Strategy
4 16 (25.40%) Actionable Insight
4 16 (25.40%) SEO
5 15 (23.81%) Budget Management
6 14 (22.22%) E-Commerce
7 11 (17.46%) Customer Acquisition
7 11 (17.46%) Marketing Automation
8 10 (15.87%) Conversion Rate Optimisation
8 10 (15.87%) Remarketing
9 9 (14.29%) Performance Metrics
9 9 (14.29%) Time Management
10 8 (12.70%) B2C
10 8 (12.70%) Problem-Solving
11 7 (11.11%) A/B Testing
11 7 (11.11%) Competitor Analysis
11 7 (11.11%) Data-Driven Decision Making
11 7 (11.11%) Web Analytics
Programming Languages
1 2 (3.17%) SQR
Qualifications
1 3 (4.76%) DBS Check
1 3 (4.76%) Degree
Quality Assurance & Compliance
1 3 (4.76%) QA
Vendors
1 56 (88.89%) Google
2 18 (28.57%) Microsoft
3 16 (25.40%) Facebook
4 13 (20.63%) TikTok
5 11 (17.46%) YouTube
6 6 (9.52%) Ahrefs
6 6 (9.52%) Instagram
6 6 (9.52%) Yahoo!
7 4 (6.35%) Pinterest
8 3 (4.76%) Adobe
8 3 (4.76%) Spotify
9 2 (3.17%) Snapchat