Digital Analytics Job Trends in the UK excluding London

Digital Analytics
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 466 563 525
Rank change year-on-year +97 -38 +196
Permanent jobs citing Digital Analytics 57 16 23
As % of all permanent jobs in the UK excluding London 0.14% 0.043% 0.075%
As % of the Processes & Methodologies category 0.17% 0.049% 0.082%
Number of salaries quoted 15 9 21
10th Percentile £34,200 £36,625 -
25th Percentile £37,500 £40,000 £40,000
Median annual salary (50th Percentile) £40,000 £52,500 £52,500
Median % change year-on-year -23.81% - +5.00%
75th Percentile £46,375 £59,500 £63,750
90th Percentile £110,000 - £70,000
UK median annual salary £45,000 £40,000 £57,000
% change year-on-year +12.50% -29.82% +9.09%

All Process & Methodology Skills
UK excluding London

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,518 32,882 27,917
As % of all permanent jobs advertised in the UK excluding London 79.71% 88.16% 90.59%
Number of salaries quoted 19,196 15,153 20,782
10th Percentile £27,707 £31,250 £28,500
25th Percentile £32,750 £41,250 £38,500
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% -3.83%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £80,000 £83,700 £80,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the UK excluding London.

Digital Analytics job vacancy trend in the UK excluding London

Digital Analytics
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Digital Analytics.

Salary distribution trend for jobs in the UK excluding London citing Digital Analytics

Digital Analytics
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Analytics in the UK excluding London over the 6 months to 30 December 2025.

Salary histogram for Digital Analytics in the UK excluding London

Digital Analytics
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the UK excluding London region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +62 34 £86,000 +63.81% 24
East of England +28 11 - - 10
Midlands - 9 £40,000 - 9
East Midlands - 8 £40,000 - 4
North of England +17 2 £65,000 +34.02% 12
North West +21 1 - - 6
Yorkshire - 1 £65,000 - 6
South West - 1 £47,500 - 10
West Midlands - 1 £44,000 - 5
Digital Analytics
UK

Digital Analytics
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 9 (15.79%) Microsoft Excel
Business Applications
1 6 (10.53%) SAP S/4HANA
Cloud Services
1 34 (59.65%) Azure
1 34 (59.65%) Snowflake
2 10 (17.54%) Power Platform
3 3 (5.26%) Google Analytics
4 2 (3.51%) MailChimp
4 2 (3.51%) SaaS
5 1 (1.75%) Adobe Analytics
5 1 (1.75%) Contentsquare
Database & Business Intelligence
1 34 (59.65%) Data Warehouse
2 10 (17.54%) Power BI
3 9 (15.79%) Tableau
4 1 (1.75%) SQL Server
General
1 16 (28.07%) Finance
2 14 (24.56%) Marketing
3 9 (15.79%) Social Skills
4 6 (10.53%) Influencing Skills
4 6 (10.53%) Manufacturing
5 3 (5.26%) Analytical Skills
6 2 (3.51%) Advertising
6 2 (3.51%) Financial Institution
6 2 (3.51%) French Language
6 2 (3.51%) Inclusion and Diversity
6 2 (3.51%) Legal
6 2 (3.51%) Mandarin Language
6 2 (3.51%) Portuguese Language
6 2 (3.51%) Spanish Language
7 1 (1.75%) Retail
Job Titles
1 36 (63.16%) Architect
1 36 (63.16%) Data Architect
2 9 (15.79%) Analyst
2 9 (15.79%) Digital Analyst
3 8 (14.04%) Customer Analyst
3 8 (14.04%) Data Analyst
3 8 (14.04%) Digital Analytics Analyst
4 7 (12.28%) Business Intelligence Developer
4 7 (12.28%) Developer
5 6 (10.53%) Analyst Developer
5 6 (10.53%) Analytics Developer
5 6 (10.53%) Business Intelligence Analyst
5 6 (10.53%) Business Intelligence Data Analyst
5 6 (10.53%) Digital Analytics Developer
5 6 (10.53%) Digital Developer
5 6 (10.53%) Lead
6 2 (3.51%) Communications Officer
6 2 (3.51%) Head of Digital
6 2 (3.51%) Head of E-Commerce
7 1 (1.75%) Insight Analyst
Libraries, Frameworks & Software Standards
1 1 (1.75%) .NET
1 1 (1.75%) AngularJS
1 1 (1.75%) Apache Cordova
1 1 (1.75%) ASP.NET
1 1 (1.75%) CSS
1 1 (1.75%) HTML
1 1 (1.75%) HTML5
1 1 (1.75%) Ionic Framework
1 1 (1.75%) jQuery
Miscellaneous
1 6 (10.53%) Management Information System
1 6 (10.53%) Onboarding
1 6 (10.53%) Self-Motivation
2 2 (3.51%) Analytical Mindset
2 2 (3.51%) Data Protection Act
2 2 (3.51%) Social Media
2 2 (3.51%) Video Editing
2 2 (3.51%) Web Conferencing
Processes & Methodologies
1 57 (100.00%) Analytics
2 40 (70.18%) Data Integration
2 40 (70.18%) Data Management
3 38 (66.67%) E-Commerce
4 34 (59.65%) Data Architecture
4 34 (59.65%) Data Engineering
4 34 (59.65%) Data Modelling
5 15 (26.32%) Decision-Making
6 14 (24.56%) Data Science
7 10 (17.54%) Business Intelligence
7 10 (17.54%) Customer Experience
8 9 (15.79%) A/B Testing
8 9 (15.79%) Data Visualisation
8 9 (15.79%) Economics
8 9 (15.79%) Visualisation
9 8 (14.04%) Continuous Improvement
9 8 (14.04%) Customer Acquisition
9 8 (14.04%) Lead Generation
9 8 (14.04%) Statistical Analysis
9 8 (14.04%) Statistics
Programming Languages
1 9 (15.79%) SQL
2 8 (14.04%) Python
3 1 (1.75%) C#
3 1 (1.75%) Java
3 1 (1.75%) JavaScript
Qualifications
1 15 (26.32%) Degree
2 8 (14.04%) Numerate Degree
Quality Assurance & Compliance
1 35 (61.40%) Accessibility
2 1 (1.75%) GDPR
2 1 (1.75%) ISO/IEC 27001
2 1 (1.75%) PCI DSS
Vendors
1 34 (59.65%) Microsoft
2 8 (14.04%) Salesforce
3 6 (10.53%) SAP
4 3 (5.26%) Google
5 2 (3.51%) Hootsuite
5 2 (3.51%) Instagram
5 2 (3.51%) YouTube
6 1 (1.75%) Adobe